Policy Brief Hosting the 2010 World Cup: What have we learned? Some South African Reflections

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Policy Brief
Hosting the 2010 World Cup:
What have we learned? Some South
African Reflections

  June, 2012
  Research Group of Urban Development and Sustainability
  BRICS Policy Center / Centro de Estudos e Pesquisa BRICS
Policy Brief
Hosting the 2010 World Cup:
What have we learned? Some South
African Reflections

 June, 2012
 Research Group of Urban Development and Sustainability
 BRICS Policy Center / Centro de Estudos e Pesquisa BRICS
BRICS POLICY CENTER – POLICY BRIEF
                                              Hosting the 2010 World Cup: What have we learned?
                                                                  Some South African Reflections
                                                                 Autor: Janis van der Westhuizen

Hosting the 2010 World Cup: What have we learned?
Some South African Reflections

   1. Introduction                                     industries: Tiger Woods’ combined annual
                                                       income for 2003 was US $ 76.6 million,
         A remarkable consequence of the               while Bhutan’s GDP amounted to US $ 68
growing salience of the BRICS in the                   million,    whilst      the    multiyear       baseball,
global    economy        is   the   coincidental       basketball,        American           football      and
frequency with which major sports events               European          soccer       contracts       regularly
are also being hosted in these new                     surpass the GDP’s of countries like
centres of economic power. The 2008                    Botswana or Belize and the franchise
Olympics      in     China,   the   2010    FIFA       values of leading clubs like Real Madrid,
(Federation        Internationale   de   Football      Manchester United or the New York
Association) World Cup in South Africa                 Yankees are larger than the GDP of many
and the 2014 FIFA World Cup and 2016                   developing         countries          like     Zambia,
                                                                                       1
Olympics Games in Brazil, the 2014                     Honduras or Paraguay
Olympics in Sochi, Russia and finally the
XIX Commonwealth Games in India in                                Despite the economic significance

2010 are cases in point. Of course, given              of   mega-sports         events,       their    growing

the potential economies of scale in many               frequency         and    the        seemingly     ever-

of these states, but especially in ‘monster            increasing competition to host them. state

countries’ like Brazil, India and China, and           elites’ appetite to embark on the costly

the consumptive capacity of their middle               process of both bidding and if successful,

classes    entails      growing     sources    of      actually hosting major or even mega-

disposable income towards the global                   events are driven in part by the perceived

leisure market and no less so in relation to           need to appropriate these events as a

the political economy of sport, major                  means        of    generating          interest     and

sports events and its associated industries            awareness of the state on the assumption

with both forward and backward linkages.               that the kind of publicity only such events

Consider the following as indicative of the            can generate on an unprecedented scale

size of these increasingly transnational               will further enmesh the state into the

                                                                                                             3
BRICS POLICY CENTER – POLICY BRIEF
                                                        Hosting the 2010 World Cup: What have we learned?
                                                                            Some South African Reflections
                                                                           Autor: Janis van der Westhuizen

financial,      productive        and    consumptive             accrued      considerable       prestige       from
dynamics of the international political                          hosting a major sport event, since the late
economy and will be verifiable through                           twentieth      century,     the       economic
promising       trade       and     tourism        figures,      imperatives behind it have become ever
student exchanges, conventions, major art                        more significant.
and cultural festivals, film and advertising
processes,        culinary        competitions,        gay                 This policy brief provides a brief
pride festivals, and major rock concerts. Of                     glimpse      into   the   complexities          and
course, as certain destinations become                           contradictions that often emerge in the
more sought after, it heightens their                            run-up to, and the hosting of, mega-events
capacity and appeal to host even more                            in ‘rising powers’ of the South. The focus
events in future. The success with which                         is on South Africa’s hosting of the 2010
states and specifically cities, ‘plug into’                      Soccer World Cup, concluding with brief
capital’s       circulatory        processes,         and        reflections on similarities and differences
enhance prospects for the development of                         with Brazil’s bid to host the World Cup in
post-Fordist industries in the advanced                          2014 and the Olympics in 2016. Both
developed        but    even        de-industrialising           countries    represent    the     possibility    of
sectors of the developing world, also helps                      massive new markets – more so in the
to attract and ferment growing numbers of                        Brazilian case – juxtaposed against glaring
what Florida has termed ‘the creative                            (and especially in the South African case)
        2
class’ .      These     consist         of    scientists,        growing inequalities. These issues will be
engineers, architects, poets, designers                          examined according to three analytical
and     university      professors           and     those       dimensions. Firstly, questions of identity
involved in high-tech industries that, in                        and how these are constructed; secondly,
turn, impact upon urban and regional                             debates about the costs and benefits of
development and hence heighten the                               hosting     mega-events     and     finally,    the
international allure of the cities in which                      extent to which non-state actors such as
they live. In short, nearly all states beyond                    FIFA abrogate states’ sovereignty, even if
those       traditionally    classified       as     ‘least      only for the two to three week duration of a
developed’, compete in various ways –                            tournament.
akin to brightly coloured anemone’s on the
ocean floor - for whatever possibilities                         2. Constructing identity
there may be to entice various types of
capital by enhancing their international                         The concept of marketing power helps
appeal3.Whilst key cities have always                            relate both the domestic and international
                                                                                                                  4
BRICS POLICY CENTER – POLICY BRIEF
                                                      Hosting the 2010 World Cup: What have we learned?
                                                                          Some South African Reflections
                                                                         Autor: Janis van der Westhuizen

dimensions          whereby          identities      are               When South Africa began bidding
constructed and projected during mega-                         for the World Cup, its 2003 bid book,
sports events. As a kind of two-level game                     loudly proclaimed the then president,
marketing power internally, the concept                        Thabo Mbeki’s vision of the bid as being ‘a
refers to attempts by state elites to shore-                   resolve to ensure that the twenty first
up political legitimacy, reinforce a sense of                  century unfolds as a century of growth and
national        identity   and       placate       those       development in Africa’.6 Even the FIFA
constituencies adversely affected by the                       Inspection       Report     contended          that
growing internationalization of domestic                       awarding the event to South Africa would
                                                                                                 7
issue areas. In other words, hosting mega-                     assist in unifying the country.       In keeping
events      demonstrate        the     benefits     that       with this pan-Africanist theme, the official
accrue from an intensified connection to                       slogan of the 2010 FIFA World Cup has
the global economy. Marketing power also                       been called ‘Ke Nako’ meaning “it’s time”.
                                                               8
serves an external political purpose since                         The slogan celebrates Africa as the
state elites justify the huge costs of                         destination      of   ‘humanity   and     as     a
hosting an event on the basis of its                           contributor to every sphere of human
potential to ‘export’ the country and ‘put it                  endeavour’, whilst the official mascot of
on the world map’. However as state and                        the 2010 FIFA World Cup, ‘Zakumi’ is a
business elites seek to enhance their                          leopard whose name comprises of ‘ZA’
legitimacy by prevailing on the states’                        which represents South Africa and ‘kumi’
sources of marketing power, these efforts                      translates into the number ten in various
                                                                                             9
can often exacerbate or expose divisions,                      languages across Africa.          According to
disputes and some exceptional cases                            FIFA, the mascot represents the people,
even impact upon these elites’ lack of                         geography and spirit of South Africa, and
legitimacy and/or inefficiency. Moreover in                    personifies in essence the 2010 FIFA
the context of the hard earned glare of the                    World Cup. Ironically, the mascot was
global     media       attention      these       events       marred in controversy. Not only was it not
generate, embarrassments are concealed                         being manufactured in South Africa, but
                           4
with greater difficulty . In short, generating                 reportedly in a Chinese factory – linked to
marketing power is not without risk, since                     FIFA’s branding company, Global Brands
political or social embarrassments may                         Group (GBG) – where workers toiled
also diminish rather than boost a state’s                      under poor working conditions. Moreover,
            5
prestige.                                                      the   factory,    Shangai    Fashion     Plastic
                                                               Products, was ‘contracted by a South
                                                               African licensee company that is owned by
                                                                                                                5
BRICS POLICY CENTER – POLICY BRIEF
                                                       Hosting the 2010 World Cup: What have we learned?
                                                                           Some South African Reflections
                                                                          Autor: Janis van der Westhuizen

                                                                                                     11
a member of Parliament from the African                         Africa as an African state.               In May 2008
                          10
National Congress’.                                             an   outbreak          of    xenophobic           attacks
                                                                occurred in Alexandria Township, on the
         Nowhere         is     the    confluence       of      outskirts of Johannesburg and spread
commercial marketing and appeals to                             countrywide, leaving over 40 people dead
                                                                                                             12
South African national identity as crudely                      and some 16 000 displaced.                        These
obvious      in    the         slew     of      television      widely      publicised            attacks,        fuelled
commercials aired in the last weeks’ run                        perceptions of a tainted image, and the
up to the World Cup kick-off. In fact, so                       anticipation      of        much      lower        visitor
tightly is the depiction of South African                       attendance figures for the the2010 FIFA
sports fans and commercial products and                         World Cup, not only from North America
services interwoven that it becomes very                        and Europe – where concerns about crime
difficult to conceive of the South African                      even prompted the German coach to insist
World Cup identity in the absence of its                        that his players use bullet proof vests
many      products        and         sponsors.      The        when leaving their hotel – but also
television        commercial              for     mobile        amongst football supporters from other
                                                                                            13
telecommunications               giant,         Vodacom,        African countries.               More recently, the
enitled ‘Jan and Elton: Bafana Bling’ is a                      mayor of the Western Cape municipality of
case in point. Featuring two men rapping                        Theewaterskloof (between Cape Town
and enveloped in commensurate ‘bling’                           and Mossel Bay), suggested displaced
attire, the two rappers call upon the nation                    foreigners complain ‘that Western Cape
to support the national football team,                          provincial police and municipal officials are
‘Bafana Bafana’, reminding viewers that                         covering up the spate of violent attacks on
the World Cup ‘is like 1995 all over again’,                    them because of the approaching FIFA
                                                                                   14
referring to the outburst of national pride                     World     Cup’.             Concerns       were      also
when South African won the Rugby World                          expressed that following another incident
Cup.                                                            in Imizamo Yethu, Hout Bay, residents
                                                                feared that xenophobia would flare up
         Yet set against the backdrop of                        after the World Cup, particularly if South
such elite-driven efforts to deploy South                       Africa lost and as anti-foreigner sentiments
Africa’s marketing power, at the societal                       increased. Fortunately these apocalyptic
level,    xenophobic             attacks         directed       visions   proved        exaggerated,         and      the
particularly towards Africans cast heavy                        World Cup was largely from a logistical
doubts about the success with which                             point of view, widely acclaimed to have
Pretoria has sought to reconstruct South                        been a success. Indeed, one of the most
                                                                                                                        6
BRICS POLICY CENTER – POLICY BRIEF
                                                           Hosting the 2010 World Cup: What have we learned?
                                                                               Some South African Reflections
                                                                              Autor: Janis van der Westhuizen

significant, if intangible legacies of the                          20%, between R2.8 and R3.4 billion, with
World Cup has been its symbolic value of                            a large part of budget overruns attributable
enhancing South African pride. Not only in                          to the speed with which the planning
the country’s ability to successfully host an                       process was undertaken, consequently
event of such magnitude, but of particular                          using    provisional        sums    instead    of
                                                                                20
significance to South Africans, as a rare                           specifics.
opportunity     –    however          fleeting       --    to
celebrate a sense of national identity.                                     Despite dire predictions of the
However, in terms of the costs versus                               eventual costs government would incur,
benefits debate, the outcome has proved                             research consultancies employed by the
to be less optimistic, at least over the short                      local   organising       committee     pedalled
term, than had initially been anticipated.                          inflated projections of returns. Foreign
                                                                    tourist arrivals, a key dimension in these
In general, FIFA World Cups have had                                models, were estimated at 235 000 in
only limited positive effects on local                              2003, 480 000 in 2008 and then revised
economies or more likely to be non-                                 downward to 373 000 on the basis that
                                         15
significant or even negative.                 In South              although fewer tourists would arrive than
Africa,   government         almost          exclusively            expected in earlier projections, they will
covered the tab for the construction of                             stay longer and spend more21. More recent
stadiums and related infrastructure, US $                           post-hoc studies have now determined
1.38 billion for stadiums and 1.6 billion                           that these figures have turned out to be
                                 16
pounds for infrastructure.            . In 2006, R8.4               considerably lower at between 90 000 to
billion   was       allocated          for         stadium          118 000 persons22. The contribution of the
construction, supply of utility and services                        World Cup to GDP in 2011 over the short-
to the stadiums and for FIFA overlay items                          term has been assessed to be a mere 0,1
                    17
in the stadium.          A further R6.7 billion for                 %. What proved to be methodologically
infrastructure,     including     transport,              was       problematic in terms of the research
                                         18
allocated in the 2006 budget.                 However,              consultancy’s model was the inclusion of
in the 2007/2008 budget speech, the total                           money            spent      on     infrastructure
contribution by government was R17.4                                improvement (including development of
billion (R8.4 billion on stadia and R9 billion                      stadiums) as a form of income, rather than
                                              19
for transport and infrastructure.                  By the           a   cost.        Moreover    the   impact     and
end of 2007, concerns were growing that                             employment multipliers did not specify
as a result of cost escalations the 2007                            whether employment stimulated by the
budget could be exceeded by more than                               tournament would be long or short-term or
                                                                                                                   7
BRICS POLICY CENTER – POLICY BRIEF
                                                    Hosting the 2010 World Cup: What have we learned?
                                                                        Some South African Reflections
                                                                       Autor: Janis van der Westhuizen

how jobs would be affected by the                            of the R 600 bn infrastructure spend was
                                         23
seasonal variation in demand . What                          to upgrade the country’s dated road
explains     these     lower     than    expected            network and improve public transport,
passenger arrivals? The first and most                       including       significant       refurbishment       of
obvious is the impact of the global                          airports26.
financial crisis, exacerbated by South
Africa being a long-haul and therefore                       3. Abrogating sovereignty
more expensive destination; concerns that
the country is a ´dangerous´ location as                     One of the most remarkable complexities
well   as    the     so-called      ´crowding      out       of hosting mega-sports events is the
effects´. These relate to both the effect of                 extent to which a non-state actor such as
crowding out regular travellers (say on                      FIFA - in the realm of ´low politics´, namely
business) as well as the effects of                          sport    -      abrogates          host     countries´
anticipated price increases. Du Plessis                      sovereignty, even if for only the duration of
and Maennig for example, illustrate that                     the tournament. As part of the bidding
even after the Competition Commission                        process, the South African government
intervened to force price adjustments in                     had to provide a series of guarantees and
the industry and the airlines realised that                  undertakings         to       ensure       that      the
sufficient    bookings        are     unlikely      to       requirements for hosting would be met.
materialise, flights were at least 50% more                  The guarantees include, amongst others;
expensive than during non-World Cup                          exempting FIFA personnel from work
        24
periods . These have knock-on effects                        permits; guaranteeing customs and other
throughout the tourism sector. Hence in                      tax,     duty        and          levy     exemption;
some parts of the country, anecdotal                         guaranteeing         the       safety       of    FIFA
evidence suggests that hotel occupancy in                    delegations; guaranteeing certain media
                                              25
the three major cities were only 60% .                       and related rights, and undertaking to
                                                             promulgate        new       laws     if   required    to
Whilst South Africa incurred excessive                       accommodate the event and guaranteeing
cost over-runs – the cost of the Cape                        FIFA’s       intellectual     property      rights27.To
Town stadium was initially estimated at R                    facilitate       these         guarantees,           the
2,5 billion (bn), it eventually cost R 4,5 bn;               government         had       to     introduce        new
Soccer City’s refurbishment cost R 3,2 bn;                   legislation and amend existing legislation
Nelson Mandela Bay R 4bn – one of the                        to remove obstacles that impeded their
positive     aspects     of    the    World        Cup       implementation. For example, two Special
preparations was that a significant portion                  Measures Bills were designed to give
                                                                                                                    8
BRICS POLICY CENTER – POLICY BRIEF
                                             Hosting the 2010 World Cup: What have we learned?
                                                                 Some South African Reflections
                                                                Autor: Janis van der Westhuizen

effect to the guarantees and were later               terms are ‘procedurally unfair, unlawful
refined and introduced as two new Acts                and unconstitutional’28.
and two amended Acts, viz. the 2010 FIFA
World Cup Special Acts (No. 11 of 2006)               Critics of South Africa´s bidding process
and the Second 2010 FIFA World Cup                    have also noted the fact that public
Measures Act (No. 12 of 2006). The                    participation in the process – if not entirely
amended Acts include the Merchandise                  participatory – was decidedly uneven. For
Marks Act (No. 17 of 1941) which provides             example, FIFA insisted that the Cape
the basis for protected event status and              Town Stadium in Green Point become the
the Revenue Laws Amendment Act (No.                   official competition venue and not Athlone
20 of 2006) which gives effect of the                 as was initially suggested by the provincial
guarantee to provide a supportive financial           government. Having Athlone as a match
environment (tax exemptions etc.). These              venue, it was hoped, would fast-track
regulations in effect secures the smooth              infrastructural development projects in an
running of the event, however it is also              area that had historically higher levels of
apparent that FIFA’s rights and that of its           unemployment than around the affluent
partners and sponsors are of primary                  Green Point area. However according to
concern and are an integral component of              one report, a FIFA official lamented that
the guarantees. Some of these measures                Athlone would be unsuitable since ´a
have    also     come     close    to   skirting      billion television viewers don´t want to see
constitutional   infringements.     FIFA     for      shacks and poverty on this scale´29.
example retains the right to unilaterally             Moreover, none of the meetings between
withdraw the rights of journalists who may            the FIFA delegation and Cape Town
be considered by FIFA to harm the                     officials were open to the public.
Federation´s reputation. Although FIFA’s
preamble and terms and conditions states                      Being the first African country to
that ‘nothing in them is intended to be, or           host   a     World    Cup    and   a   common
shall be interpreted as restricting or                perception of South Africa being more
undermining the editorial independence of             ´crime prone´ than many other countries –
freedom    to    report   and     comment    of       a reputation it shares with Brazil – meant
accredited parties’, the South African                that   the    issue   of    securitisation   was
Media Interest Group contended that                   probably a more pronounced concern both
under South African law ‘a prior restraint            to FIFA as well as the South African
on publication’ is unlawful and that FIFA’s           government. In fact, Donaldson & Ferreira
                                                      found that the perceived crime rate was a
                                                                                                    9
BRICS POLICY CENTER – POLICY BRIEF
                                           Hosting the 2010 World Cup: What have we learned?
                                                               Some South African Reflections
                                                              Autor: Janis van der Westhuizen

potential deterrent for many prospective            expenses     for    security      amounted,      to
       30
visitors . Hence the need to demonstrate            approximately R1.3 billion. This amount
South African capability to host an event of        excluded provincial and local municipal
such magnitude involved at the same time,           expenses (and excludes unanticipated
the capacity to visibly be seen to manage           costs such as R 665 million spent on
the crime problem. As Cornelissen argues,           overtime     salaries      for    officers     and
the securitisation of mega-events in the            reservists, sparked in part by stadium
global South involves a dual function: to           guard strikes)32. Nevertheless, some of the
highlight the state´s capacities to the             beneficial effects included improvement in
international community (and underscore             police infrastructure and human resource
its sovereignty) but at the same time to            capacities      (ranging         from      forensic
reinforce the idea of the state to domestic         laboratories,      surveillance     by       CCTV,
audiences31. Securitisation in short, offers        vehicles and larger numbers of recruits) as
an opportunity for state-building especially        well as anecdotal evidence of considerably
in areas where the state´s monopoly is              reduced crime levels for the duration of the
often undermined, by criminal networks,             World Cup33. Ironically, the withdrawal of
gangs and the like. Rio de Janeiro´s local          these measures post-World Cup and
government efforts to pacify favela´s once          reports of increased/previous crime levels,
under the control of drug lords, emerges            underscored the extent to which efficiency
as a case in point.                                 over the short-term translates into dashed
                                                    expectations amongst the broad public if
       One month before the start of the            the state is unable to maintain its level of
tournament the announced security plan              efficiency over the longer term, after the
envisaged the deployment of 44 000                  event.
police officers to the nine host cities and at
all land, air and sea ports of entry,               4. Conclusion
providing 24 hour police protection to the
national teams and their entourages, no-fly         Unequivocally,      the    most         outstanding
zones in areas proximate to stadia and the          memory of South Africa´s hosting of the
like. ´Movement control systems´ were               first African World Cup remains the extent
instituted at international airports and entry      to which South Africans felt extremely
points, a special event visa created to             proud of the achievement of their soccer
ease border entry and control, and 56               team ‘Bafana Bafana’ (even though they
special World Cup courts were created to            did not qualify for the finals) and of the
hear cases of petty crime. Total national           country´s ability to successfully host a
                                                                                                    10
BRICS POLICY CENTER – POLICY BRIEF
                                                Hosting the 2010 World Cup: What have we learned?
                                                                    Some South African Reflections
                                                                   Autor: Janis van der Westhuizen

games of such magnitude. The country´s                   trumpeted by the research consultancies
most ardent critics – notably the foreign                hired by state and business elites. Most
press and British tabloids in particular                 revealing in this regard is the apparent
(who envisaged thousands of tourists                     (temporary?) termination of South Africa´s
falling victim to the country´s reputed                  interest in hosting major events which has
crime rates or even a sensationalist ´racial             continued since the country´s emblematic
war´) had to concede to the success with                 hosting and historic victory of the 1995
which the Cup had been organised. This is                Rugby World Cup. For example, although
not to deny that some smaller logistical                 the International Olympic Committee (IOC)
problems       did   occur     (such     as    the       president Jacques Rogge indicated that
expeditious selling and distribution of                  the IOC would welcome a bid to host the
tickets and an unexpected strike by                      2020 Olympics from Africa and Durban
stadium security staff). However, overall                emerged as the South African city of
South Africa´s hosting of the 2010 Soccer                choice, it was estimated that at least US $
World Cup proved to be a unanimous                       4,5 billion would have to be spent on new
success as a means of enhancing the                      venues to enable Durban to host an
country´s marketing power: it provided a                 Olympic Games. Against rising public
rare opportunity for a society with a very               protests     against     the   lack    of   service
nebulous sense of national identity to                   delivery (water, sanitation, better schools)
celebrate what it meant to be South                      for    the   poor   –     which       had   already
African    whilst    the     Cup     offered    an       manifested during the run-up to the 2010
unprecedented        means      to   signal    and       World Cup - Cabinet announced that
project this identity to millions around the             South Africa would not bid to host the
world.                                                   2020         Olympics.         A      Government
                                                         spokesperson noted ´It is better for the
          The more contentious dimension                 country to consolidate the gains of the
relates to the more tangible aspects of                  2010 Fifa World Cup for now and rather
hosting an event of this magnitude and                   focus the country´s attention on the
whether the enormous costs could be said                 delivery of basic services to all South
to   justify    such       incredible    expense         Africans’34.
particularly in a society as unequal as
ours. The South African case seems to
                                                         1
                                                          Nauright, J. ‘Global games: culture,
echo much of the mega-events literature´s
                                                         political economy and sport in the
scepticism of the anticipated long-term                  globalised world of the 21st century’, Third
returns     frequently      and      optimistically      World Quarterly 25 (7) 2004, p. :1334.

                                                                                                         11
BRICS POLICY CENTER – POLICY BRIEF
                                           Hosting the 2010 World Cup: What have we learned?
                                                               Some South African Reflections
                                                              Autor: Janis van der Westhuizen

2
   Florida, R. 2002 The Rise of the Creative        d3069&art_id=nw20080519175438324C1
Class: And How its Transforming Work,               36970. Accessed: 12 June 2008.
                                                    14
Leisure, Community and Everyday Life.                   Ibid.
                                                    15
Basic Books: New York, NY.                             Allmers S.& Maennig, W. South Africa
3
   Van der Westhuizen J. & Swart K, ‘Bread          2010: Economic Scope and Limits.
or circuses? The 2010 World Cup and                 Hamburg Contemporary Economic
South Africa’s quest for marketing power’,          Discussions, issue 21 (2008),
The International Journal of the History of         http://econpapers.repec.org/paper/hcewpa
Sport 28 (1), January 2011, pp. 168-180.            per/021.htm. Accessed: 15 September
4
   Black D. & Van der Westhuizen J., ‘The           2009; Hiller, H. ‘Assessing the Impacts of
allure of global games for ‘semi-peripheral’        Mega-Events’: A Linkage Model’, Current
polities and spaces: a research agenda’,            Issues in Tourism 1 (1), 1998, p. 47-57;
Third World Quarterly 25 (7) 2004, pp.              Maenning W. & Schwarthoff, F. ‘Stadium
1191-1195.                                          Architecture and Regional Economic
5
  Marketing power is not entirely akin to           Development: International Experience
‘soft power’. For an elaboration, see van           and Plans for Durban’, International
der Westhuizen, J ‘Marketing the                    Association of Sports Economists.
“Rainbow Nation: The Power of the South             Working Paper Series no.08-16, 2008.
                                                    16
African Music, Film and Sport Industry’,                Ibid. Maennig & Scwarthoff, ‘Stadium
pp. 64-83 in K. Dunn & Shaw T., (eds.)              architecture and regional economic
2001 Africa’s Challenge to International            development: International experience and
Relations Theory. Palgrave: Basingstoke.            plans for Durban’, 2008.
6                                                   17
   South Africa Department of Sports and               Davies, ‘Managing the alchemy of the
Recreation, 2010 FIFA World Cup South               2010 Football World Cup’, in Development
Africa, p. 1.                                       and Dreams: The Urban Legacy of the
7
  Black, D.‘The symbolic politics of sport          2010 Football World Cup, (ed.) U. Pillay,
mega-events: 2010 in comparative                    R. Tomlinson and O. Bass. Cape Town:
perspective’, Politikon 34 (3)2007, pp.             HSRC Press, 2010, pp. 33-51.
                                                    18
261-76.                                                Minister of Finance cited in Davies, 2010.
8                                                   19
  Government Communication and                         Ibid.
                                                    20
Information Service, no.date, p. 3                     Ibid.
9                                                   21
  ’Zakumi’- Mascot                                      Cornelissen, S. 2010 ‘The Economic
unveiled’,Fifa.com,www.fifa.com/worldcup/           Impact of South Africa’s 2010 World Cup:
organisation/media/newsid=887044.html,              Ex ante ambitions and possible ex post
accessed 11 Jan. 2010.                              realities’. Unpublished paper.
10                                                  22
   Ibid., Zhen and Mulvenney, Mail &                    Du Plessis S. & Maenning W., ‘The
Guardian Online, 10 March 2010.                     2010 World Cup high-frequency data
11
   Van der Westhuizen, ‘Popular culture,            economics: Effects on international
discourse and divergent identities:                 tourism and awareness for South Africa’,
reconstructing South Africa as an African           Development Southern Africa 28 (3),
state’, African Identities 6 (1) 2008, pp. 45-      September 2011, pp. 349-365.
                                                    23
62.                                                     Ibid. Cornelissen, 2010.
12                                                  24
   ‘Xenophobic violence rock Alex’,                     Ibid., Du Plessis & Maenning, p. 356
                                                    25
Independent Online Web,                                 Ibid. Cornelissen, 2010
                                                    26
http://www.iol.co.za/index.php?set_id=1&cl              Ibid.
                                                    27
ickid=3069&art_idnw20080512090323769                    Davies, G. ‘Managing the Alchemy of
C488407. Accessed:8 June 2008.                      the 2010 Football World Cup’, in
13
   V. John ‘Xenophobia won’t deter fans-            Development and Dreams: The Urban
LOC’, Cape Times,                                   legacy of the 2010 Football World Cup,
www.iol.co.za/index.php?set_id=1&click_i            (ed.) U Pillay, R. Tomlinson and O. Bass.

                                                                                              12
BRICS POLICY CENTER – POLICY BRIEF
                                           Hosting the 2010 World Cup: What have we learned?
                                                               Some South African Reflections
                                                              Autor: Janis van der Westhuizen

Cape Town: HSRC Press, 2010, pp. 33-
51.
28
   ‘Media Groups Voice Concern over Fifa
Restrictions’, Mail & Guardian, 29 January
2010,
www.mg.co.za/printformat/single/2010-01-
29-media-groups-voice-concern-over.
Accessed: 18 February 2010.
29
   P. Joubert, “green Point gamble’, Mail &
Guardian Online, 12 January 2007,
www.mg.co.za/article/2007-01-12-green-
point-gamble. Accessed: 20 February
2007.
30
   Donaldson R., & Ferreira S. 2009 ‘(Re-
)creating urban destination image:opinions
of foreign visitors to South Africa on safety
and security?’, Urban Forum, 20, pp. 1-18.
31
   Cornelissen, S. ‘Mega-Event
Securitisation in a Third World Setting:
Glocal Processes and Ramifications
during the 2010 FIFA World Cup’, Urban
Studies 48 (15), pp. 3221-3240.
32
   Ibid.
33
   Ibid.
34
   Business Day 27 May 2011.

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