Practical Diabetes 2021 - Wiley Clinical Healthcare ...
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2021 Practical Diabetes Media Guide
Practical Diabetes
Practical Diabetes publishes practical, clinical
articles from some of the leading names in
diabetes care.
With over 30 years in print, the journal has a
prestigious multi-disciplinary editorial board and
applies a rigorous peer review process.
Practical Diabetes publishes 6 times a year and
features original research, case reports, policy AT A GLANCE
profiles and drug notes.
11,000
Contact our Corporate Solutions team for more recipients in print
information on the content and advertising 4,170
options available. recipients of the
eNewsletter
21,347
average monthly
pageviews (see Page 7
for geo-breakdown)
CONTENTS
2. ABOUT 7. DIGITAL ADVERTISING
3. DISTRIBUTION NUMBERS 8. E-NEWSLETTERS & ePDF
4. SCHEDULE 9. SISTER PUBLICATIONS
5. DELIVERY INSTRUCTIONS 10. RECRUITMENT AND CONTACT
INFORMATION
6. RATES & SIZES
2 | 2021 MEDIA GUIDE
Distribution
11,000 21,347 4,170
PRINT DISTRIBUTION AVERAGE MONTHLY E-NEWSLETTER
PAGEVIEWS* RECIPIENTS*
*Based on 2020 usage
Practical diabetes
HCPs in diabetes
GPs 2,754
Hospital doctors, Paediatric consultants, Hospital consultants
Diabetes specialist nurses 3,505
Nurse specialists 1,445
Diabetologists 2,106
Cardiologists 1,105
Pharmacists (Diabetes and Endocrinology) 85
Total 11,000
3 | 2021 MEDIA GUIDE
Schedule
Issue & eNewsletter
Booking deadline Artwork deadline
publishing date deployment date
38:1
22 January 2021 26 January 2021 11 February 2021
04 February 2021
38:2
25 March 2021 29 March 2021 14 April 2021
07 April 2021
38:3
21 May 2021 25 May 2021 10 June 2021
03 June 2021
38:4
Online-only Online-only 12 August 2021
05 August 2021
38:5
24 September 2021 28 September 2021 14 October 2021
07 October 2021
38:6
Online-only Online-only 14 December 2021
07 December 2021
4 | 2021 MEDIA GUIDE
Delivery instructions
Bound inserts/outserts
Deliveries need to be booked in with the controller on 01952 585585 between 9-12 and 13:30-17:30, Monday to
Friday
Delivery address: Precision Colour Printing
Site 2 Goods Inwards
Haldane, Halesfield 1
Telford, Shropshire
TF7 4QQ
Required: Title of campaign
Journal (title, issue and volume
number)
Quantity
Individual copy weight
Insert size
Number of pallets/cartons
Full or part quantity supplied
Supplier’s name
Contact telephone number
Wrappers/loose inserts
Delivery address: Mail Options Ltd
Units 39 to 43 Waterside Trading Centre
Trumpers Way
London
W7 2QD
Required: Title of campaign
Journal (title, issue and volume
number)
Quantity
Supplier’s name
5 | 2021 MEDIA GUIDE
Rates and sizes
Type area Bleed size in
Format Trim area in mm Price*
in mm (WxH) mm
Whole page 180 x 260 216 x 281 210 x 275 £2,984
Prescribing information 65 x 260 77 x 281 71 x 275 £3,728
Double page spread 390 x 260 426 x 281 420 x 275 £4,015
Half horizontal 180 x 125 216 x 143 210 x 137 £1,836
Half vertical 95 x 260 109 x 281 103 x 275 £1,836
Quarter page 90 x 127 109 x 143 103 x 137 £1,224
Third page horizontal 180 x 80 216 x 96 210 x 90 £1,520
Half page double spread 390 x 125 426 x 143 420 x 137 £2,199
Gatefold (LHS) 341 x 260 417 x 281 411 x 275 £7,549
Gatefold (RHS) 341 x 260 417 x 281 411 x 275 £7,549
Bound inserts
2 pages Details on request £3,637
4 pages £3,900
Loose inserts up to
10g Details on request £1,981
20g £2,322
Outsert Details on request £2,928
Wrapper Details on request £4,225
*Promotional discounts on adverts booked in blocks of 6
Agencies receive a 10% commission
All DPS artwork must be supplied as two separate files
6 | 2021 MEDIA GUIDE
New for 2021
Practical Diabetes is now part of the Wiley
Clinical Healthcare Hub
The Wiley Clinical Healthcare Hub is a newly established publishing platform that brings together in one easy-to-
discover and accessible location the latest updates in primary and secondary care practice from four well-
recognised, open access, peer-reviewed publications in UK healthcare.*
Through the Wiley Clinical Healthcare Hub, we offer to pharmaceutical and medical device companies a unique
opportunity to associate their product or educational messages with quality content reaching a global, growing
and engaged audience of GPs and hospital doctors with an interest in diabetes, neurology, psychiatry, urology
and men’s health.
Website advertising
ADS COMPATABLE ON iOS AND ANDROID
Maximise your impact through a combination of interstitial, leaderboards and
MPUs on the Practical Diabetes journal page.
With 21,347 average monthly unique pageviews from our niche audience, you can
be confident your message will resonate with those who work in the field.
Regional audience split
US (incl. Canada) 44%
Leaderboards MPU File size:
EMEA 32%
728 x 90px 300 x 250px Max. 200KB
Static GIF or JPG APAC 21%
CPM rate available CPM rate available
on request on request
ROW 3%
*The four journals are Prescriber, Practical Diabetes, Progress in Neurology and Psychiatry and Trends in Urology & Men’s Health. Trends is not
yet peer-reviewed.
7 | 2021 MEDIA GUIDE
e-Newsletters
REACH THE EXPERTS
Readers opt-in to receive email alerts to stay current with the latest content
published in Practical Diabetes. Gain exclusive positioning with three MPU
positions to maximise your impact.
• Sent to 4,170 opted- in • Average unique open rate
recipients of 22.07% and unique click
through rate of 6.97%
• IAB industry standard positions
linked to URL of your choice • Reports on usage to track your
ROI
Top MPU Middle MPU Bottom MPU File size
300 x 250px 300 x 250px 300 x 250px Max. 200KB
£464 £440 £418 Static GIF or JPG
ePDF
• 1237 x 1631px
• Static JPEG
A PDF article advertisement is an exclusive
cover page advertisement to engage your
target audience.
It enables you to deliver your marketing
message with an exclusive placement, which
is added to each article downloaded from the
Wiley journal of your choice.*
High visibility and excellent performance
metrics make this product a very engaging
opportunity to interact with your target
audience.
*subject to availability
8 | 2021 MEDIA GUIDE
Sister publications
Prescriber is the independent Progress in Neurology and Trends in Urology & Men’s
voice of the UK prescribing Psychiatry is the only Health is edited by one of
community with over 1200 controlled circulation title the world’s leading prostate
CCGs among its readership. focussed on neurology and surgeons, Professor Roger
It features news, clinical psychiatry, spanning the Kirby. Trends specialises in a
content, policy and regulatory closely linked disciplines. variety of topics that affect
updates. men’s health, and is aimed at
GPs, specialist nurses and
hospital specialists.
Custom supplements
EXTEND YOUR BRAND ETHICALLY THROUGH PRACTICAL DIABETES
Our supplements enable brands to communicate news and information to a
targeted readership of opinion leaders and decision makers. They can extend
your brand’s reach ethically by aligning with credible content.
Individually tailored supplements are peer reviewed and fully ABPI
compliant. Our editors are ZINC trained to facilitate fast and effective
approvals.
9 | 2021 MEDIA GUIDE
Recruitment CONTACT US
Diversity in Research is a global resource for employers
Advertising and project sales
seeking highly qualified candidates in numerous fields and
specialities. EMEA Corporate sales
E: corporatesaleseurope@wiley.com
• Target over 10 million professionals
• Post contextual and geo-targeted job ads Production enquiries
• Search and save applications, résumés and CVs Izabela Mayne
E: imayne@wiley.com
We offer special search tools and products to help you find
the ideal candidate for your organisation. Here are some of
the basic advertising products we offer, contact us for more
information.
STANDARD JOB AD
We post your job opportunity
for one month
PREMIUM JOB AD
Ad includes corporate logo and
highlighting on search results
FEATURED JOB AD
We post your ad on our
home page
RĖSUMĖ AND CV SEARCH
Find your ideal candidate in
our database
10 | 2021 MEDIA GUIDEWiley is a world leading publisher of academic, scientific and professional information, and the world’s largest society journal publisher. Wiley has a rich source of essential content, including a large portfolio of peer-reviewed journals serving the knowledge ecosystem in science and engineering. We develop unique, custom projects, linked to our massive collection of scholarly publications on Wiley Online Library, a global resource that includes over four million articles from 1,500 journals. Through our extensive range of professional publications, we support your marketing and customer engagement strategies, and maximise the impact of your brand.
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