TAKE A TRIP! BUT HOW? - 9-12 MARCH 2021 - PROFILES // PARTNER-MARKETING SERVICES - Berlin Travel Festival
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VIRTUAL
PROFILE BRAND
S // PAR
PACKAG TNER-
MARKET ES //
ING SER
VICES
TAKE A TRIP!
BUT HOW?
9—12 MARCH 2021
GENERATE ATTENTION
AND SECURE ACCESS
TO NEW TARGET GROUPS!
Our partner and marketing opportunities as well as the virtual
“Brand Profiles” guarantee you strong visibility among all travel
enthusiasts before, during and after the digital event.
The Berlin Travel Festival // Digital will take place on four
evenings each lasting approx. two hours from 9–12 March 2021,
parallel to ITB Berlin NOW but with a focus on consumers.
There will be a live broadcast from 7 pm.
© 2020, I Love Travel GmbH 2
EXPECTED
REACH
DURING THE EVENT (9—12 MARCH 2021)
• Expected total livestream users: > 5,000*
• Expected livestream viewers at the same time: Ø 250*
BEFORE AND AFTER THE EVENT — 3 MONTHS (MARCH–MAY 2020)
• Expected number of website users: ~ 38,500**
• Expected website page impressions: ~ 173,000**
• Expected website sessions: ~ 55,000**
• Expected views per video on demand: Ø 1,000
(up to 9,100 views per video have been recorded in the past)
*based on the figures of the We Love Travel livestream; October 2020
**based on the figures of the Berlin Travel Festival website; March-May 2020
***based on average views of each presentation / interview published on the Berlin Travel Festival YouTube channel
© 2020, I Love Travel GmbH 3
VIRTUAL BRAND PROFILES
YOUR VIRTUAL NEW
BRAND PROFILE
FOR 290 €*
• 3 months visibility on the Berlin Travel Festival website
• Paid social media campaign for recommendation lists
incl. your profile on the landing page
• recommendation list visible on Berlin Travel Festival front
page
• each recommendation list will be highlighted in at least one
newsletter incl. link to all virtual brand profiles in this category
• VIRTUAL BRAND PROFILE
Header Image, Headline & Subline, Image or Slideshow,
600 Characters Text, URL (Website) + 1 Extra URL, 1 Video,
Link to Social Media Channels, Link to your Press Page,
Brand Profile Sharing Button, Your Special Deals,
Communication of your Sustainability Measures – “Giving
Back”
* All prices indicated are subject to German value-added tax (VAT).
© 2020, I Love Travel GmbH 5
YOUR COMPANY
IN OUR RECOMMENDATION LISTS
Destinations Transport Accommodations
Tour Operators Travel Readings Products & Services
© 2020, I Love Travel GmbH 6
PARTNER PACKAGES
PARTNER-PACKAGES
MAIN- EPISODE- CATEGORY- MAIN- EPISODE- CATEGORY-
PARTNER PARTNER PARTNER PARTNER PARTNER PARTNER
How many brands can book this 1× 4× 6× Program
package?
10 Minutes Program Integration /
Advertising Interview
Integration on Facebook/ Instagram / 20 Minutes Program Integration /
Google Ads Presentation
Website 10 Minutes Program Integration /
Brand profile Recommendations by Category-
Partner (every evening)
Logo integration on streaming page
Upload the program contribution to
Logo integration on frontpage video on demand platform
(e.g. YouTube)
Logo integration on partner page
Advertising Clip
Blogpost
15 seconds video advertising clip (incl.
Newsletter 4 Playouts; one per evening)
Logo integration in newsletter footer Press
(at least 4×)
Integration in the newsletter for the mention in press release
corresponding evening
Newsletter text ad
Total price
22,600 €* 7,850 €* 6,600 €*
(incl. 15 % package discount)
Newsletter banner ad
Total Reach 175,010 74,060 75,060
Social Media Cost per Contact (CPC) 0,13 €* 0,11 €* 0,9 €*
1 Social Media Post (Insta + Facebook)
1 Social Media Partner Story (your
logo + your tagged channel name)
1 Instagram Stories during livestream
(your channel tagged, no swipe-up link)
* All prices indicated are subject to German value-added tax (VAT).
© 2020, I Love Travel GmbH 8
ADDITIONAL INFO FOR EPISODE-PARTNER:
FOUR EPISODES – FOUR TOPICS
1. SAFE TRIPS – SAFE PLACES 2. TINY LIVING & SLOW TRAVEL
People’s wanderlust increases from month to month. Analogous to this, A large trend – not only in connection with journeys – is the reduction
frustration is also growing. Where can you travel? Where is it safe? How do of the own consumption and a new evaluation of the factor time.
you get there and back again? We consider the positive influence of a controlled and balanced
The first episode of BTF // Digital has the motto “Safe Trips – Safe Places” renunciation. Ecologically, economically and psychologically. Material
and we present various forms of road trips, European rail routes, unusual goods, in addition, experiences, get another value, if we do not only
ship passages and reasonable long distance travel. We offer concrete, rattle them down in warp speed.
immediately applicable tips from proven experts. In episode two, we will deal with tiny houses, deceleration, staying local
and small, quickly realizable escapes – so-called micro adventures.
3. FREEDOM & ADVENTURE 4. CULTURE TRAVEL
Travel means temporary freedom and independence. Traveling also means What would our civilization be without travel. We start with the Grand
relaxation and recreation. Each person has his / her own interpretation of Tour and go on a small journey through time and the development of
what this means, or his/her own preferences as he / she enjoys this time of tourism until today. Our focus is on the positive social achievements
life. that travel brings with it, and show how urgently it is necessary to
In this episode we offer completely different versions of the “Re-charging continue to travel.
Battery”. We hike on mountains, go on expeditions in the jungle, cross the At the end of our first season we present the most delicious food spots
desert and enjoy the fascination of water. in the world, visit breathtaking art and design destinations and dive into
subcultures and places “off the beaten track”.
© 2020, I Love Travel GmbH 9
ADDITIONAL INFO / CATEGORY PARTNER:
6 OPTIONS TO PUT YOUR COMPANY IN THE SPOTLIGHT!
1. TRAVEL FILM AWARD PRESENTED BY… 4. FOTO-HACKS BY…
Your company is part of the jury and official partner of the Travel Film Your company offers workshops with selected brand ambassadors. Your
Award. The winning film per category will be part of the program of the photo & video tips can also be integrated into individual travel reports and
respective episode. lectures.
2. B
EST BOOKS, BEST TRAVEL GUIDES, BEST MAPS,… 5. TOURING IN… PRESENTED BY…
PRESENTED BY… Your company sends content creators to destinations where they
Your company presents a selection of books, maps, travel guides, etc. – experience individual tours? Or you you’ve already produced and published
matching the episode theme. content like this and want to show it to a broader audience? Become a
category partner.
3. BEST TRAVEL REPORTS / LECTURES PRESENTED BY…
Your company itself is a platform that offers travel reports and lectures 6. PRODUCT TIPPS PRESENTED BY…
within a media library? We integrate your content and draw attention to Depending on the theme of the episode, your company will present
your platform within the stream! individual products, e.g. gadgets / designs / poster prints / food / gadgets /
equipment / clothing / etc. incl. link to your online store!
© 2020, I Love Travel GmbH 10MARKETING- SERVICES
NEWSLETTER
Choose between a text ad or banner ad in the Berlin Travel
Festival Newsletter. We send also exclusive single branded
newsletters to our audience.
FORMATS
• Newsletter text ad (1 picture, headline max. 20 characters
incl. spaces, text max. 450 characters incl. spaces + 1 link)
• Newsletter banner ad (564 px width × 180 px height)
• Custom single branded newsletter
(Alignment regarding text / picture / video scope is carried
out individually with the customer.)
REACH / OPR / CTR
Subscriber = ~ 3,700
Opening Rate = Ø 33 %
Click Rate = Ø 3,8 %
PRICE
TEXT AD BANNER AD • Newsletter text ad = 250 €* per integration
• Newsletter banner ad = 200 €* per integration
• Custom single branded newsletter = 850 €*
* All prices indicated are subject to German value-added tax (VAT).
© 2020, I Love Travel GmbH 12SOCIAL MEDIA
POST
Post on Berlin Travel Festival’s Instagram and
Facebook channels.
FORMAT
Customized single posts
FOLLOWER
~ 5,700 on Instagram
~ 6,140 on Facebook
REACH
~ 3,000 (both channels, organic reach only)
PRICE
450 €* for 1 Facebook and 1 Instagram post
250 €* for either 1 Facebook or Instagram post
* All prices indicated are subject to German value-added tax (VAT).
© 2020, I Love Travel GmbH 13BLOG POST &
SOCIAL MEDIA COVERAGE
Individual blog post, which can be seen on the Berlin Travel
Festival homepage for at least one week. The price also
includes a post on Facebook and Instagram that relates to the
blog post.
WEBSITE REACH
271,774 website views per month
SOCIAL MEDIA FOLLOWER
~ 5,700 on Instagram
~ 6,140 on Facebook
SOCIAL MEDIA REICHWEITE
~ 3,000 (both channels, organic reach only)
PRICE
850 €*
* All prices indicated are subject to German value-added tax (VAT).
© 2020, I Love Travel GmbH 14LIVESTREAM
ADVERTORIAL
Book your individual program slot and inspire travelers with
your ideas and stories. Your individual slot will be integrated
in the livestream program and will be also available as video-
on-demand on the Berlin Travel Festival YouTube channel
and website.
SCREEN-TIME
10 Min
EXPECTED REACH
> 5,000 livestream users (within 4 evenings)
+ Video on demand views (up to 9,100 views per video have
been recorded in the past).
PRICE
3,000 €*
* All prices indicated are subject to German value-added tax (VAT).
© 2020, I Love Travel GmbH 1515 SECONDS
VIDEO ADVERTISING CLIP
your video Reach the livestream audience with on-screen advertising.
Your clip will be integrated before or after a program section,
ensuring full attention.
SCREEN-TIME
max. 15 sec clip
NUMBER OF PLAYOUTS
1× per evening; Total: 4×
EXPECTED REACH
> 5,000 livestream users (within 4 evenings)
PRICE
1,200 €*
* All prices indicated are subject to German value-added tax (VAT).
© 2020, I Love Travel GmbH 16LIVESTREAM BANNER
BRANDING
Reach the online audience with banner ads placed right
below the streaming window and be in everyone’s focus for
4 evenings in a row. A maximum of 3 banners are integrated
and rotate.
SCREEN-TIME
nonstop rotating banner over 4 evenings
AVAILABILITY
3×
EXPECTED REACH
> 5,000 livestream users (within 4 evenings)
PRICE
2,000 €*
* All prices indicated are subject to German value-added tax (VAT).
© 2020, I Love Travel GmbH 17MOVING TICKER
AD
Reach the livestream audience with in-screen advertising
Draw the attention to your special offer or generate new leads
by introducing and linking to your website. Your ad will be
visible for 10 seconds and including 4 playouts.
… Laufschrift / Laufschrift / Laufschrift …
SCREEN-TIME
max. 10 sec.
NUMBER OF PLAYOUTS
4× (1 playout per evening)
EXPECTED REACH
> 5,000 livestream users (within 4 evenings)
PRICE
500 €*
* All prices indicated are subject to German value-added tax (VAT).
© 2020, I Love Travel GmbH 18THANK YOU! IF YOU HAVE QUESTIONS PLEASE CONTACT: General hello@berlintravelfestival.com Sales sales@berlintravelfestival.com berlintravelfestival.com Status as of 7 December 2020
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