Presentation to Council June 18, 2018
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Presentation to Council
June 18, 2018
Blue Mountain Curling Centre
(“BMCC”)
• Not a private club but a Community Curling
Centre
– Members provide core funding and volunteer hours
to make it a reality
– Provides for two days of curling ice time for both
members and community partners
• Beaver Valley Community School
• Organizations such as Events for Life, Special Olympics
• Business Development – Conventions, Corporate Events
– Creates opportunities for the Town to host major
curling events
2
Building Sense of Community
• Our Mission :
To promote the growth of curling within the
Town of The Blue Mountains
• Our Vision :
A vibrant Beaver Valley Community Centre
where young and old can come together to
enjoy the healthy and social recreational
activity of curling, as well as other sports
3
Community Support
• Very successful Easter kick-off event
• 245 curlers participated, including students,
families, seniors, and special needs groups
• Broad support from our community
4
Easter Event
5
Beaver Valley Rocks
• Held in 2014 and included an exhibition game featuring
world class curlers
• Arena was sold out
• Participants included Jennifer Jones, Glen Howard, Wayne Middaugh,
Craig Savill, Brent Laing, Richard Hart, Heath McCormick and Andy
Ormsby
• Established solid relationships with Ontario Curling Association (CurlON)
and Curling Canada
• Demonstrated that our arena can provide world quality ice for major
events
6
A Major Event Next Year
• Current initiative has the support of both OCA and CCA
• OCA established a special class of probationary membership for start-
ups like ours
• Stephen Chenier, Executive Director of OCA travelled here from
Ottawa to meet with Town Staff
• OCA is proposing to hold a major event in the South Georgian Bay
area next year including in our arena, if we have curling
• 110 teams, 450 curlers
• ECONOMICS:
– Total boost of almost $ 300,000 to the local economy at a time that is
typically not oriented to tourism activity.
– Local curling facilities will see a direct benefit in combined rental of
$ 7,200 + all indirect expenditures (food supplies, beverages etc).
– Local economy will benefit from direct sales (gas, shopping, food etc)
– Blue Mountain Resorts will see a direct benefit of $ 35,000 + all indirect
expenditures (food, shopping etc)
• We will need a curling centre and its volunteers to make it happen
7
Membership
• Over 80 members signed up so far
• Range in age from 8 to 80
• Both Beginners and Experienced Curlers
8
Provisional Activity Schedule
9
Business Plan
• Membership provides core funding and
volunteers
• Revenue is supplemented by
– Founding members, donations, sponsorships,
fundraising
– Guest fees, special events, conventions, corporate
events, birthday parties
– Concession stand
• Need the Town to partner with us by giving us
reasonable terms on ice rental
10Our Proposal Increases Revenue
to the Town over 2017/2018
• We are getting 15 remnant weeks of a 24 week season
• We are proposing to pay for 23 hours on Fridays and
Saturdays, at the same subsidized rate as minor hockey.
• Our proposal results in more revenue to the Town than it
received for Fridays and Saturdays last year
ICE REVENUE FOR FRIDAYS AND SATURDAYS
Moved
Net for from
Fridays and Saturday weekends Fridays to
Rentals Tournaments for curling other days
2016/2017 $ 49,077.29 $ 7,972.76 $ 41,104.53
2017/2018 $ 37,100.03 $ 10,138.41 $ 26,961.62
2018/2019 $ 39,628.79 $ 10,138.41 $ 22,914.38 $ 6,576.00
Projected Revenue per Curling Weekend $ 1,527.63
Projected Revenue per Other Weekends $ 1,126.49
Assumes tournament
revenue = 2017/2018
$ 10,138.41
E-mail from Ryan
Gibbons
Assummes 2 hours or
non-prime and 1 hour of
$ 6,576.00
prime ice rental moved
to other days
All numbers exclude HST
11Proposal
• We would like to ask Council to:
1. Approve a subsidy of 45% for the ice rental to
the BMCC for Fridays and Saturdays for 15
weeks of the 2018/2019 season.
2. Direct staff to work collaboratively with the
BMCC to maximize the revenue opportunities
to the Town, and to provide the best curling ice
possible in the Beaver Valley Community Centre
12Meets Town Mandate
• VISION, MISSION and CORPORATE VALUES
• Vision– Encompassing the best of Ontario experiences. A complete community
designed to last, where opportunities abound.
• Mission - The Corporation of the Town of Blue Mountains will support our diverse
community by managing change through innovative leadership, fiscal responsibility
and commitment to excellence.
• Corporate Values
– At the Corporation of The Town of The Blue Mountains, we believe in:
– PEOPLE- growing and working together.
– TRUST- provide open and clear communication to the public.
– RESPECT- for every voice.
– EXCELLENCE- providing great service to our community.
– INTEGRITY- honest and fair in all we do.
– ACCOUNTABILITY- committed and accountable to our community.
– STEWARDSHIP- caring for the present, committed to the future.
13Fits Strategic Plan
• Goal #1: Create Opportunities for Sustainability
– Objectives:
• 2. Attract New Business
• 5. Improved Visibility And Local Identity
• Goal #2: Engage Our Communities and Partners
– Objectives:
• 3. Strengthen Partnerships
• Goal #3: Support Healthy Lifestyles
– Objectives:
• 1. Promote The Town As A Healthy Community
• 4. Commit To Sustainability
• Goal #5: Ensure that our Infrastructure is Sustainable
• Our proposal optimizes use of the Community Centre ensuring its
long term sustainability
• Financial Impact – Revenue positive
• No Environmental Impact
14Thank you for your support
15Selected Letters of Support Curling Associations and Related From: Danny Lamoureux Subject: Blue Mountain Curling Centre Date: May 31, 2018 at 10:21:43 AM EDT Hi Julia! On behalf of Curling Canada and our partners at Curl ON, we are happy and thrilled to offer our support to the new curling organization in your community. Curling delivers quality programs and services in all Canadian communities and it will certainly be a benefit for your citizens of all ages and abilities. Good luck to all involved as you help grow the sport in Blue Mountain and ultimately contribute to the quality of life there. Good Curling! Danny Lamoureux Curling Canada, Director, Curling Club Development & Championship Services From: Stephen Chenier Subject: Re: Blue Mountain Curling Centre Date: May 31, 2018 at 10:35:23 AM EDT Julia, The Ontario Curling Association (CurlON) has been working with the committee organizing the Blue Mountain Curling Club for the past year and is excited about the prospect of having a shared curling/skating/hockey complex. This model fits very well into the sport spectrum for many communities as capacity becomes an issue to keep all participants active and engaged in sport. We are very pleased to hear the continued interest in the sport of curling in your location and are planning on hosting a very large event in the area next April attracting over 450 visitors for five
days. The economic impact by the sport of curling in Thornbury will be appealing to the local merchants and tourism groups. Looking forward to continuing the process with all parties and to seeing everyone on the ice next season. Stephen Chenier Executive Director Ontario Curling Association From: Andrew Brett Subject: The Blue Mountains Curling Centre Date: June 7, 2018 at 1:10:06 PM EDT Dear Julia, As the world's largest curling equipment supplier, Goldline supports many clubs from those that are newly constructed to older, well established clubs. The Town of Blue Mountains area is a hotbed for curling and the community would be well served by a new curling facility. We would support the club by supplying the required equipment at a discounted price. We would be interested in corporate sponsorship opportunities as well. Best regards, Andrew Brett Andrew Brett Manager, Sales and Marketing Goldline Curling From: Gerald Eagles To: Alex Maxwell Sent: Sunday, June 10, 2018 9:41 PM Subject: Re: Fw: Letter to Community Partners This is a letter of support for curling in the Beaver Valley Arena. I would also like to say that I would become a member if the curling is offered at the Beaver Valley Arena. Past President Gerald Eagles
Businesses
Brian & Susan Leduc, Owners/Operators Thornbury Foodland,
Box 427, 105 Arthur St. West Thornbury Ont. N0H2P0
Phone # 519-599-3000, Fax # 519-599-6817 email
May 21, 2018
To The Town of The Blue Mountains
Re: Curling Club
This letter is to show my companies support for the Blue Mountains
Curling Club to start Curling at our local arena 2 times per week. I
think that the 80 curlers they already have signed up is a very good
indication of interest to not only start but to grow the numbers.
Any activity where we can keep local’s in town while bringing others
in from around the area and beyond, is a win for our residence, our
businesses and our town.
My company is more than willing to support as much as possible with
advertising in their programs, in the arena, on our electronic sign and
any support we can offer when it comes to tournaments in the future.
Brian Leduc
Owner/OperatorFrom: Joe Elmes
Date: May 22, 2018 at 2:28:45 PM EDT
To: "julia@
Subject: Curling Thornbury
Julia our firm would strongly recommend that the curling program go forward. My wife and I go south
for the winter but would like this to be available for our towns people we are committing to sponsor the
club as a community deed. We would also become a founding member. This community is important to
us at Masaba and would hope to see the success of the club.
Joe Elmes
President
827501 Grey Rd. 40
PO Box 218
Clarksburg, ON N0H 1J0From: David Date: June 1, 2018 at 8:55:36 AM EDT To: Subject: Ashanti Hi Julia, I hope you are well. I spoke with Alex Maxwell and mentioned that we would love to be involved with getting the curling going. We could provide coffee for prizes or auction items as well as provide coffee at events. Cheers, David From: steven schofield To: Alex Maxwell > Sent: Tuesday, June 5, 2018 9:24 PM Subject: Re: Letter to Community Partners, The Thornbury Clarksburg Rotary Club supports the curling initiative at the Beaver Valley arena, especially if it involves teaching youth the sport of curling, Steven Schofield President Thornbury Clarksburg Rotary Club Citizens Note: Three citizen letters of support were received for the Curling Centre.
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