Presents - Sponsorship and Commercial Opportunities 2020/2021 #Getonboard2020
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
presents
Sponsorship and Commercial
Opportunities 2020/2021
#Getonboard2020
Sponsorship and Commercial Opportunities 2020/2021 Contents 3 Foreword 4 Mayflower events 6 Why should you get on board? 7 Mayflower sponsorship 8 Individual event sponsorship 9 Adopt a green space 10 Sports and wellbeing programme 13 Education programme 14 Mayflower Makers, Community Sparks and Suppliers 15 Website advertising 2
#Getonboard2020
Foreword
400 years ago the Mayflower sailed Due to COVID-19, the Mayflower 400
from Plymouth, UK to North America. events programme has been pushed
back and will now extend into 2021.
Mayflower 400 will engage audiences to The revitalised programme will kick off on
look beyond what they think they know 16 September 2020 and will culminate
about the history, context and legacy of with the Mayflower International Festival
the Mayflower’s voyage, embracing and in July 2021, with a range of events and
fore-fronting the challenging aspects, activities along the way.
including colonialisation and all it entails.
This brochure sets out ways that
This will be a Four Nations your company can get involved, from
commemoration, giving equal standing becoming an overarching sponsor, to
to the Wampanoag, UK, US and sponsoring a specific event or advertising
Netherlands. It will highlight the untold on our website. We’re here to help you
stories, including and showcasing make the most of this exciting moment
projects that look at the experiences of for Plymouth, so please don’t hesitate to
different ethnic groups. The programme get in touch and start a conversation.
includes and welcomes projects that
explore migration, colonisation and the Sarah Walters
role of women. Throughout, it values Commercial Manager
challenge and aspiration, informing our Mayflower 400
future by looking to our past. sarah.walters@plymouth.gov.uk
3
Sponsorship and Commercial Opportunities 2020/2021
Mayflower events Most of the Mayflower 400 key events have confirmed they
Commemoration Event Illuminate Light Festival
16th September 2020 Date tbc
An event for digital viewing will mark the One of the UK’s premiere light-based
400 year anniversary of the Mayflower festivals, attracting artists from across
leaving Plymouth. A live element will be the world to Plymouth
linked to the naming of the Mayflower
Autonomous Ship and will kick off the This Land
renewed events programme 2021
In Spring 2021, Theatre Royal Plymouth
will stage This Land, their first ever
international community production.
Created and performed by 120 citizens
of Plymouth, UK and 30 members of the
Native American Wampanoag Tribe from
Massachusetts, USA. With text by Nick
Stimson and songs written and performed
by Seth Lakeman
Mayflower Ocean Festival
May 2021
A week of activities to get all of the family
on the water, also featuring the OSTAR
race and finishing with Plymouth Pirate’s
The Box Weekend
The Box Roots Up! by Street Factory
Opening Autumn 2020 22 May 2021
Plymouth’s flagship cultural visitor Take part in a free, mass street dance
attraction, launching with the national reaching from The Barbican to The Hoe
exhibition, ‘Mayflower 400: Legend and
Legacy’ Some Call it Home
Spring 2021
Speedwell A provocative new multi-media
Autumn 2020 music drama that brings conflicting
Speedwell is a large sculpture perspectives of our uneasy relationship
interrogating the idea of the ‘New World’, with the land – our home, our planet,
on Plymouth’s Mountbatten Breakwater. to The Lyric stage at Theatre Royal
It will be installed through September, Plymouth. It is a hard-hitting work of art
October and November 2020, reflecting which combines music, drama, video,
the duration of the Mayflower’s voyage. and the words of major historical figures
It will begin its final phase on the 26th of to bring its story to life
November with a significant event to mark
Thanksgiving / Day of Mourning
4
#Getonboard2020
will be rescheduling into 2021.
Mayflower Sports Week Wampum: Stories from the Shells of
Spring 2021 Native America
In association with Plymouth Argyle, 2021
Plymouth Albion and Plymouth Raiders, A traditional belt, newly created by the
giving thousands of young people the Native American Wampanoag Tribe will
chance to get on the pitch at their feature as a touring exhibition in venues
favourite clubs across the UK
The 400, by Le Navet Bete The Elephant in the Room, by
June 2021 Beyond Face
A comedy take on the special relationship Spring 2021
between the US and UK at the Theatre This is a theatrical film that explores
Royal Plymouth. Expect 400 years of 6 characters, each representing a
history in 100 minutes, from the West significant human value. Throughout the
Country to Wild West, and the Barbican film they debate the complexities of living
to Boston in a white space world. Constantly being
interrupted by that external voice, the
Mayflower International Festival system. The film delves into the barriers
July 2021 that each of these characters experience
Plymouth’s headline Mayflower event, and how it is so important for you to see
and an internationally important them as how they see themselves
commemoration of the Mayflower’s
legacy involving the UK, US, Netherlands Mayflower 400 Community
and Wampanoag nation. Alongside a Sparks Fund Projects
major 4 nations civic ceremony, the 2020-2021
festival will include the 1000 voice choir, Over 60 events run by communities
the Royal Marines Rehabilitation Triathlon across the city. Many of these events are
and the Mayflower Muster, celebrating looking for support to take them to the
Plymouth’s exceptional Naval heritage next level and help create sustainable
activities that will continue post 2020
Plymouth Pride
August 2021
Events leading up to the main Pride
Festival will explore the Mayflower
400 themes of freedom, humanity,
immigration and the future
The Hatchling, by Trigger
Summer 2021
A spectacular, free live event across a
memorable weekend, culminating in an
unforgettable finale
The Hatchling, by Trigger
5
Sponsorship and Commercial Opportunities 2020/2021
Why should you get on board?
Mayflower 400 has an important role Sponsorship benefits include:
to play in Plymouth’s recovery from • Growing brand awareness
the coronavirus pandemic. • Building consumer preference
• Fostering brand loyalty
The events programme is part of • Increasing reach to target demographic
Plymouth City Council’s Resurgam • Creating positive publicity
initiative, which will oversee recovery • Generating new business leads
across all economic areas. Sectors such • Enhancing corporate social value
as tourism, hospitality, arts and culture
have been some of the worst affected All areas of the programme, from culture,
throughout this crisis, and your business’s to sport, to education and beyond will
support can help our local economy to benefit from your corporate sponsorship,
survive and prosper. as many events and delivery partners
have been affected by the pandemic,
Media interest in the programme meaning they need additional resources
remains at a high level, following some and funding to move their activity to 2021
great features at the start of 2020 in where they can achieve the greatest
publications such as The Times, The impact for Plymouth.
Guardian and the New York Times. We
expect national and international interest In addition to the opportunities featured
in Plymouth to continue to grow as the here, we are also open to taking on high
programme progresses, giving your level national sponsors. Please get in
business a platform for association touch for more details if this is of interest.
and promotion.
Please contact Sarah Walters,
sarah.walters@plymouth.gov.uk to
discuss the best fit for your company.
Mayflower 400 parade
6
#Getonboard2020
Mayflower sponsorship
Local sponsor – Plymouth Friend of Mayflower 400
£10k + VAT £1k + VAT
This package recognises your company Friends of Mayflower support the
as a Local Sponsor for Plymouth based marketing and promotion of the events
activity, giving you access to corporate programme throughout the year, allowing
hospitality at signature events as well as us to bring the programme to life.
brand promotion through the website and
social media. Signature events include Benefits:
Illuminate, the opening of The Box and • Company listing on Supporter section
the Mayflower Ceremony, and any other of Mayflower 400 website
appropriate VIP invitations. • Right to use Friend of Mayflower single
logo on website only
Benefits: • Social media mentions – 1 x welcome
• Company profile, logo and web link mention
on Plymouth Sponsors section of • Mayflower 400 merchandise
Mayflower 400 website • Mayflower 400 certificate as Friend
• Rights to use Mayflower 400 lock-up of Mayflower 400
logo on your website / collateral
• Access to VIP corporate hospitality at
Plymouth’s Mayflower 400 signature
events
• Social media mentions – 4 posts across
the year as part of an agreed plan
• Mayflower 400 merchandise
• Mayflower 400 certificate as Plymouth
Sponsor
Barbican lights switched-on for Illuminate
7
Sponsorship and Commercial Opportunities 2020/2021
Individual event sponsorship
Speedwell These include the Royal Marines’
Autumn 2020 Rehabilitation Triathlon, the Mayflower
Speedwell is a large sculpture Muster and the Mayflower Four
interrogating the idea of the ‘New World’, Nations Ceremony. They will be a great
on Plymouth’s Mountbatten Breakwater. opportunity to bring the people of
It will be installed through September, Plymouth together, along with our national
October and November 2020, reflecting and international partners, to mark this
the duration of the Mayflower’s voyage. historic event.
It will begin its final phase on the 26th Sponsorship packages start from
of November with a significant event to £1,500 + VAT
mark Thanksgiving / Day of Mourning. Digital packages available from
Sponsorship and in kind opportunities £500 + VAT
available, particularly within the
construction sector.
The Hatchling, by Trigger
August 2021
Illuminate Light Festival The Hatchling is a spectacular theatrical
Date tbc performance that takes over Plymouth
Illuminate is a spectacular display of City Centre, with an unforgettable finale
light-based art installations, interactive at the Hoe. The details of the work are
displays and projections based in currently top secret and under embargo
Plymouth. – involving a team of 150 specialists,
designers and cutting edge technology.
Illuminate 2019 captured the hearts and Trigger limited sponsorship packages
minds of 50,000 visitors as it transformed starting from £3,000, which will include a
three key locations across the city. The big secret and record breaking reveal for
first event in the Mayflower 400 year, the our sponsors. We are in a unique position
festival returned to bring together local, to offer:
national and international artists to deliver
an awe-inspiring experience for visitors of • Increased visibility through sponsor
all ages. crediting and brand association
Sponsorship packages start from • Audience engagement
£1,000 + VAT • Regional, national and international media
exposure
• Digital presence and engagement
Mayflower International Festival • Exclusive opportunities for client
July 2021 entertaining
The Mayflower International Festival • Community outreach, in line with
features the major commemoration Corporate Social Responsibility objectives
events that were due to take place in • Volunteering and staff engagement
September 2020. opportunities
8
#Getonboard2020
Plymouth’s annual events programme
Sponsorship is also available for
Plymouth’s annual event series, including
the British Fireworks Championships,
Plymouth Pirates Weekend, Flavour Fest
and the Seafood Festival.
Please contact Sarah Walters,
sarah.walters@plymouth.gov.uk, in
the first instance for more details on any
of these individual events, which will be
in collaboration with the event delivery
partner.
Adopt a green space
In preparation for Mayflower 400, we want • Wildflower meadow – to create a new
our city to be looking its best, especially community orchard with a Mayflower
around the Hoe and Waterfront areas. apple tree and mix of five others
With your support, we can brighten up,
tidy up and create spaces to be proud of, Your sponsorship can help bring these
improving green spaces for the benefit of projects to life.
the local community and visitors.
Benefits
Projects you can get involved in • High footfall year round on the Hoe and
• Front garden – using New and Old Waterfront areas
World planting to provide a four • Support the maintenance of our green
seasons display, with new access, spaces
paths and seating • Company and logo recognition at
• Peace garden – improve planting adopted green space
across the garden • Raise the environmental profile of your
• West Hoe park – landscape project on company at a local level
beds to include elements of natural play • Permanent reminder to passers by
• Welcome to Plymouth sign – restore
sign creating feature visible from land, Cost
sea and air Each project can have up to two sponsors
• Lion’s Den arts and community project at £2.5k + VAT each, or one sponsor can
take the whole site for £5k + VAT.
9
Sponsorship and Commercial Opportunities 2020/2021
Sports and wellbeing programme
The Sports and Wellbeing programme Sponsorship opportunities
is being delivered by Argyle Community
Trust and has been reviewed in light of Rehabilitation Triathlon SEND event
the Mayflower 400 activity extending (100 SEND children)
into 2021. ACT will work alongside the School Sports
Partnership to deliver a SEND event for
This programme has always been children from our local special schools
focused on community engagement and that enables them to participate in some
enabling Plymothians to feel part of the sport as well as to watch the Rehabilitation
commemorations and this is now more Triathlon.
important than ever. The Get Active theme
will continue with a focus on re-engaging As well as rowing, it is hoped that funds
communities with sport, launching in can be raised for some sports simulators
September 2020. to be located on the Hoe for the young
people to try.
To date, this successful programme has
already engaged over 7,000 people and Mayflower Big Toddle – Central Park
the new programme will continue to build Plymouth (1200 participants)
on this. But, we need help from sponsors This event is being rearranged for a
to cover the additional costs we’re facing Sunday in May 2021 and as well as a
as a result of Covid to ensure we reach as community fun day theme will have the
many people as possible. sponsored Big Toddle as the focal event.
10#Getonboard2020
The aim will be to encourage local pre- Devon Community Games
schools and children’s charities to get (750 participants)
walkers sponsored. The route will also The Community Games event will be
include stations staffed by Mayflower 400 the last participatory event that will
volunteers that will provide information close the Mayflower programme, whilst
about the sailing of the Mayflower 400 with also supporting our involvement in the
some interactive activities to complete. promotion of the Olympic Games that has
been rearranged for July 2021.
Mayflower 400 Gym Challenge
(500 participants) Three venues will be chosen where we will
To support our local health and fitness organise a series of fun activities ranging
providers and subject to gyms being from egg and spoon races to throwing the
open in some capacity in January 2021 welly, that bring people together to have
we are looking to coordinate a series of fun and create a feeling of community
competitions between local gyms that wellbeing. One event will take place on
get their participants to row, run or cycle the Hoe, with the other two in either
distances associated with the Mayflower Ernesettle, Whitleigh or St Budeaux.
400 story. This would involve the use
of digital technology to create healthy Sponsorship packages are available at
competition. Events can be run across £1,000 + VAT – please contact Sarah
all age ranges so everyone has the Walters, sarah.walters@plymouth.
opportunity to participate. gov.uk, for more details and benefits.
11Sponsorship and Commercial Opportunities 2020/2021 12
#Getonboard2020
Education programme
2020 Citizenship Compact Project
from September 2020
Every school in Plymouth is being The Compact will then be launched and
offered the opportunity to take part in the signed at an event at the Theatre Royal
Plymouth 2020 Young People’s Compact Plymouth, inviting representatives from
project, including an exciting Compact each participating school and senior civic
event at Theatre Royal Plymouth. dignitaries.
The original Mayflower settlers built a set If you are interested in sponsoring this
of rules to live by, called ‘the Mayflower programme, please get in touch with
Compact’. It is widely believe to be the Sarah Walters,
first document of self-government to sarah.walters@plymouth.gov.uk.
exist in the USA.
By taking part in the Compact project,
pupils will be able to reflect on what is STEM programme
important to them, as citizens of the 21st A fun-packed STEM programme will
Century, how they want to shape their lives continue into 2021, including a Mayflower
and what they believe Plymouth should themed annual Cardboard Boat Race in
focus on across the next five years. September 2020.
Each school will bring their nine compact Please contact Tina Brinkworth,
statements to the City Youth Council, who tina.brinkworth@plymouth.gov.uk for
will vote in the overall top nine statements full sponsorship details.
for our City Schools 2020 Compact.
13Sponsorship and Commercial Opportunities 2020/2021
Mayflower Makers, Community Sparks and Suppliers
We have already trained over 200 Community Sparks
Mayflower Makers, who have been
out in force supporting previous The Mayflower 400 Community Sparks
Mayflower events. Fund awarded funding to 60 projects to
be delivered in local communities across
These volunteers will play a key part in Plymouth. Due to the postponement
delivery of our events programme, by of events, some projects are looking to
raising awareness and helping others attract extra funding that will make all the
to participate in Mayflower 400, as well difference.
as supporting events and wider activity
to help make sure everyone has a great Art, Craft and Laughter would like
experience of Plymouth. to facilitate people struggling with their
emotional health to decorate a sail for the
The Mayflower Makers kit, which each vintage sailing vessel Tectona. Financial
volunteer will receive, is sponsored by support will enable a group of clients
Plymouth Citybus, and there is scope for from mental health organisations around
further sponsors to support the delivery the city to go on a week’s sail together
of the programme. Please get in touch for to raise awareness about mental health
more details. issues and the amazing support we have
in Plymouth.
Mayflower Our Voice is honouring
the important reconciliation work being
Join our family of done in Canada. Funding will support an
Mayflower 400 suppliers exhibition, talks and workshops around
the experience of First Nations people.
If you are a local supplier, your products
could feature the Mayflower 400 logo Transforming Plymouth Together is
under a licensing deal, starting from raising money for a faith-based digital
£500 + VAT depending on your company production for Plymouth schools.
turnover.
This is US! Is a circus-themed
By purchasing the rights to use the celebratory event for people in the city
logo, you would benefit from associated with learning disabilities, autism and
branding and promotion through physical disabilities. This ‘Respect’ style
the Mayflower 400 channels, locally, event is seeking financial support and is
nationally and internationally. focused on celebrating difference.
Please get in touch with Sarah Walters, Please get in touch for details on
sarah.walters@plymouth.gov.uk for individual sponsorship opportunities –
more details. Sarah Walters,
sarah.walters@plymouth.gov.uk.
14#Getonboard2020
Website advertising
Mayflower400UK.org is the official • 44% of the users are from the UK
website for Mayflower 400 UK • 40% of the users are from the US
activity. • 4% of the users are from the
Netherlands
The website features: • Remaining 16% from Germany,
• Destinations on the national trail Canada, Australia, France and China
including listing things to do and places
to stay Banner advertising opportunities
• Mayflower tours and trips on sale via
tour operators, tour guides etc. 720x90 pixels
• The national year-long programme of
events and cultural activity Banner adverts available on Visit pages,
• Travel trade tool kit for tour operators; Travel Trade, Tours on sale, About
including itineraries, videos and images Mayflower and individual event pages.
• National Mayflower 400 news stories
and content for media enquiries Cost
• Opportunities for volunteers across the 3 months – £150 + VAT
national partnership 6 months – £275 + VAT
9 months – £395 + VAT
Website audience 12 months – £500 + VAT
• 25,000 average sessions per month Please contact Sarah Walters,
• 20,000 unique users per month sarah.walters@plymouth.gov.uk
for more details.
15Contact
All packages can be tailored to your Contact us for more information:
business objectives to ensure the Sarah Walters
opportunities are relevant, personal Commercial Manager, Mayflower 400
and add value to your organisation. E: sarah.walters@plymouth.gov.uk
www.mayflower400uk.org T: 01752 304582 / M: 07779 544800
Supported by our National Sponsors and Funding Partners
And our Plymouth Founder PartnersYou can also read
