PRODUCT KNOWLEDGE GUIDE - Joico

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PRODUCT KNOWLEDGE GUIDE - Joico
PRODUCT KNOWLEDGE GUIDE
PRODUCT KNOWLEDGE GUIDE - Joico
INTO THE RAINBOW
Discover a dazzling spectrum of bold, brilliant color                                                       SHADE PALETTE
with Joico® Color Intensity®—our intensely concentrated
pigments designed to help you create wow-worthy results                                                     BOLD SHADES
                                                                                                           BOLD
                                                                                                                                                                                                       PL =
that last up to 20+ shampoos.*                                                                              Intense vibrancy that lasts up to 20+ shampoos*                                            PRELIGHTEN

Color Intensity’s intermixable formula can be applied                                                      BOLD
                                                                                                             RUBY RED          RED          MAGENTA
                                                                                                                                                          AMETHYST
                                                                                                                                                           PURPLE          INDIGO        SAPPHIRE
                                                                                                                                                                                           BLUE
                                                                                                                                                                                                         COBALT
                                                                                                                                                                                                          BLUE

straight from the tube, or mixed and mingled to your heart’s                                                                                              AMETHYST                      SAPPHIRE         COBALT

                                                                                                           BOLD
                                                                                                             RUBYand
                                                                                                             PL:7  RED
                                                                                                                     up    PL:7RED
                                                                                                                                and up      MAGENTA
                                                                                                                                           PL:7 and up    PL:7 and up
                                                                                                                                                            PURPLE         INDIGO
                                                                                                                                                                         PL:7 and up    PL:7BLUE
                                                                                                                                                                                             and up     PL:7BLUE
                                                                                                                                                                                                             and up

content for endless creative possibilities. Bonus benefit:                                                  BOLD
                                                                                                           BOLDKELLY
                                                                                                            PL:7 and up    PL:7
                                                                                                                           TRUEand up       PEACOCK
                                                                                                                                           PL:7 and up     MERMAID
                                                                                                                                                          PL:7 and up    PL:7 and up    PL:7PINK
                                                                                                                                                                                             and up     PL:7
                                                                                                                                                                                                         HOTand  up
NO DEVELOPER REQUIRED!                                                                                     BOLDGREEN
                                                                                                             RUBY RED
                                                                                                                                BLUE
                                                                                                                               RED
                                                                                                                                             GREEN
                                                                                                                                            MAGENTA
                                                                                                                                                              BLUE
                                                                                                                                                           AMETHYST
                                                                                                                                                                           ORCHID
                                                                                                                                                                            INDIGO       SAPPHIRE
                                                                                                                                                                                                              PINK
                                                                                                                                                                                                         COBALT
                                                                                                               KELLY                                        PURPLE
                                                                                                                                                           AMETHYST
                                                                                                                                                           MERMAID                          BLUE
                                                                                                                                                                                         SAPPHIRE           BLUE
                                                                                                                                                                                                         COBALT
                                                                                                             RUBY  RED         RED
                                                                                                                            TRUE  BLUE      PEACOCK
                                                                                                                                            MAGENTA                         INDIGO
                                                                                                                                                                           ORCHID           PINK         HOT  PINK
                                                                                                            PL:8 and
                                                                                                               GREEN up    PL:8 and up     PL:9 and up
                                                                                                                                             GREEN        PL:9 and up
                                                                                                                                                            PURPLE
                                                                                                                                                           AMETHYST
                                                                                                                                                              BLUE       PL:9 and up    PL:9 and up
                                                                                                                                                                                            BLUE
                                                                                                                                                                                         SAPPHIRE       PL:9 and
                                                                                                                                                                                                            BLUE
                                                                                                                                                                                                         COBALT  up
                                                                                                             RUBY  RED         RED          MAGENTA         PURPLE          INDIGO          BLUE            BLUE
WHY YOU’LL LOVE IT                                                                                          PL:7 and up
                                                                                                             RUBY RED
                                                                                                            PL:7 and up
                                                                                                                     up
                                                                                                                           PL:7 and up
                                                                                                                           PL:7
                                                                                                                               RED
                                                                                                                                and up
                                                                                                                                    up
                                                                                                                                           PL:7 and up
                                                                                                                                            MAGENTA
                                                                                                                                           PL:7 and up
                                                                                                                                              AQUA
                                                                                                                                                          PL:7 and up
                                                                                                                                                           AMETHYST
                                                                                                                                                            PURPLE
                                                                                                                                                          PL:7
                                                                                                                                                                         PL:7 and up
                                                                                                                                                                            INDIGO
                                                                                                                                                                                        PL:7 and up
                                                                                                                                                                                         SAPPHIRE
                                                                                                                                                                                        PL:7BLUE
                                                                                                                                                                                                        PL:7 and up
                                                                                                                                                                                                         COBALT
                                                                                                                                                                                                        PL:7BLUE
                                                                                                            PL:8 and
                                                                                                              YELLOW       PL:8 and
                                                                                                                            LIMELIGHT      PL:9            SOFTand
                                                                                                                                                          PL:9      up
                                                                                                                                                                 PINK    PL:7
                                                                                                                                                                         PL:9 and up
                                                                                                                                                                            LIGHT       PL:9 and up
                                                                                                                                                                                         TITANIUM       PL:9 and up
• Intense vibrancy that lasts up to 20+ shampoos*                                                           PL:7 and up
                                                                                                               KELLY
                                                                                                                           PL:7 and up
                                                                                                                            TRUE BLUE
                                                                                                                                              FLOW
                                                                                                                                           PL:7 and up
                                                                                                                                            PEACOCK
                                                                                                                                                          PL:7 and up
                                                                                                                                                           MERMAID
                                                                                                                                                                           PURPLE
                                                                                                                                                                         PL:7 and up
                                                                                                                                                                           ORCHID
                                                                                                                                                                                        PL:7 and up
                                                                                                                                                                                            PINK
                                                                                                                                                                                                        PL:7 and up
                                                                                                                                                                                                         HOT PINK
                                                                                                               GREEN
                                                                                                            PL:7 and up
                                                                                                               KELLY       PL:7 and up       GREEN
                                                                                                                                           PL:7 and up    PL:7BLUE
                                                                                                                                                               and up
                                                                                                                                                           MERMAID       PL:7 and up    PL:7 and up     PL:7 and up
• Helps reconstruct with Quadramine® Complex for healthy-                                                     YELLOW
                                                                                                            PL:9 and up
                                                                                                               GREEN
                                                                                                               KELLY
                                                                                                                            TRUE  BLUE
                                                                                                                            LIMELIGHT
                                                                                                                           PL:9 and up
                                                                                                                            TRUE BLUE
                                                                                                                                            PEACOCK
                                                                                                                                              AQUA
                                                                                                                                           PL:9 and up
                                                                                                                                             GREEN
                                                                                                                                              FLOW
                                                                                                                                            PEACOCK
                                                                                                                                                           SOFT
                                                                                                                                                          PL:10  PINK
                                                                                                                                                                and
                                                                                                                                                              BLUE
                                                                                                                                                           MERMAID  up
                                                                                                                                                                            LIGHT
                                                                                                                                                                           ORCHID
                                                                                                                                                                         PL:10 and up
                                                                                                                                                                           PURPLE
                                                                                                                                                                           ORCHID
                                                                                                                                                                                            PINK
                                                                                                                                                                                         TITANIUM
                                                                                                                                                                                        PL:10 and up
                                                                                                                                                                                            PINK
                                                                                                                                                                                                         HOT PINK
                                                                                                                                                                                                         HOT PINK
                                                                                                               GREEN                         GREEN            BLUE
  looking hair after every color service                                                                    PL:8 and up
                                                                                                               KELLY       PL:8 and up     PL:9 and up
                                                                                                                                            PEACOCK       PL:9 and up
                                                                                                                                                           MERMAID       PL:9 and up    PL:9 and up     PL:9 and up

                                                                                                           METALLIC
                                                                                                                            TRUE BLUE                                      ORCHID           PINK         HOT PINK
                                                                                                               GREEN                                      PL:9BLUE
                                                                                                           METALLIC SHADES
                                                                                                            PL:8
                                                                                                            PL:9 and
                                                                                                                 and up
                                                                                                                     up    PL:8
                                                                                                                           PL:9 and
                                                                                                                                and up
                                                                                                                                    up       GREEN
                                                                                                                                           PL:9 and up    PL:10and
                                                                                                                                                                andup
                                                                                                                                                                    up   PL:9 and
                                                                                                                                                                         PL:10 andup
                                                                                                                                                                                   up   PL:9 and
                                                                                                                                                                                        PL:10 andup
                                                                                                                                                                                                  up    PL:9 and up
• Naturally conditioning Kukui Nut Oil leaves hair silky smooth                                             PL:8 and up    PL:8 and up     PL:9 and up
                                                                                                                                              AQUA
                                                                                                                                                          PL:9 and up    PL:9 and up
                                                                                                                                                                            LIGHT
                                                                                                                                                                                        PL:9 and up     PL:9 and up

                                                                                                           METALLIC
                                                                                                              YELLOW        LIMELIGHT         FLOW         SOFT PINK       PURPLE        TITANIUM
  and shiny                                                                                                 PL:8 and up
                                                                                                              YELLOW
                                                                                                                           PL:8 and up
                                                                                                                            LIMELIGHT
                                                                                                                                           PL:9 and up
                                                                                                                                              AQUA
                                                                                                                                              FLOW
                                                                                                                                              AQUA
                                                                                                                                                          PL:9 and up
                                                                                                                                                           SOFT PINK
                                                                                                                                                                         PL:9
                                                                                                           Lustrous, multidimensional metallics that last up to 15 shampoos*  and up
                                                                                                                                                                            LIGHT
                                                                                                                                                                           PURPLE
                                                                                                                                                                            LIGHT
                                                                                                                                                                                        PL:9 and up
                                                                                                                                                                                         TITANIUM
                                                                                                                                                                                                        PL:9 and up
                                                                                                              YELLOW
                                                                                                             METALLIC       LIMELIGHT
                                                                                                                            METALLIC                       SOFT PINK                     TITANIUM
• Intermixable shades = endless creative possibilities                                                        PEWTER
                                                                                                            PL:9 and up
                                                                                                              YELLOW
                                                                                                                              VIOLET
                                                                                                                           PL:9 and up
                                                                                                                            LIMELIGHT
                                                                                                                                              FLOW
                                                                                                                                           PL:9 and up
                                                                                                                                              AQUA        PL:10 and up
                                                                                                                                                           SOFT PINK
                                                                                                                                                                           PURPLE
                                                                                                                                                                         PL:10 and up
                                                                                                                                                                            LIGHT       PL:10 and up
                                                                                                                                                                                         TITANIUM
                                                                                                            PL:9 and up    PL:9 and up        FLOW
                                                                                                                                           PL:9 and up    PL:10 and up     PURPLE
                                                                                                                                                                         PL:10 and up   PL:10 and up
                                                                                                             METALLIC       METALLIC

                                                                                                           METALLIC
                                                                                                            PL:9
                                                                                                            PL:10and
                                                                                                                  andup
                                                                                                                      up   PL:9
                                                                                                                           PL:10and
                                                                                                                                 andup
                                                                                                                                     up    PL:9 and up    PL:10 and up   PL:10 and up   PL:10 and up
                                                                                                              PEWTER          VIOLET
DIFFERENT STROKES FOR DIFFERENT LOOKS                                                                      METALLIC
                                                                                                             PL:9 and up

                                                                                                           POWER PASTELS
                                                                                                           METALLIC
                                                                                                            PL:10 and up
                                                                                                                           PL:9 and up
                                                                                                                           PL:10 and up
                                                                                                                                           PL:9 and up    PL:10 and up   PL:10 and up   PL:10 and up

• Horizontal slices = Maximum color visibility on the surface
• Vertical slices = Minimal bursts of color                                                                METALLIC
                                                                                                           POWER PASTELS
                                                                                                             METALLIC
                                                                                                              PEWTER
                                                                                                             METALLIC
                                                                                                                            METALLIC
                                                                                                                              VIOLET
                                                                                                                            METALLIC
                                                                                                              PEWTER
                                                                                                                ROSE
                                                                                                             METALLIC         VIOLET
                                                                                                                              LILAC
                                                                                                                            METALLIC
• Diagonal slices = Visible-yet-diffused color effect
• Mix-and-match foil placement = Very dramatic results
                                                                                                            POWER PASTEL SHADES
                                                                                                              PEWTER
                                                                                                            PL:10 and up
                                                                                                             METALLIC
                                                                                                              PEWTER
                                                                                                            PL:10 and up
                                                                                                                ROSE  up
                                                                                                                              VIOLET
                                                                                                                           PL:10 and up
                                                                                                                            METALLIC
                                                                                                                              VIOLET
                                                                                                                           PL:10 and up
                                                                                                                              LILAC  up

                                                                                                           POWER        PASTELS
                                                                                                            PL:10 and      PL:10 and
                                                                                                            Creamy, luxurious
                                                                                                            PL:10 and up      pastels that last up to 10 shampoos*
                                                                                                                           PL:10 and up
• Clear Mixer allows you to control the intensity of each shade                                            POWER
                                                                                                           PEARL
                                                                                                           POWER PASTELS
                                                                                                            PL:10 and up
                                                                                                            PL:10 and upPASTELS
                                                                                                                      PASTELS
                                                                                                                           PL:10 and up
                                                                                                                           PL:10 and up

EASY DOES IT
                                                                                                           POWER
                                                                                                           PEARL PASTELS
                                                                                                                ROSE
                                                                                                                ROSE
                                                                                                             ROSE  GOLD
                                                                                                                        PASTELSLILAC
                                                                                                                               LILACICE
                                                                                                                            SILVER           VIOLET
                                                                                                                                                            BLUSH
                                                                                                                ROSE           LILAC         PEARL
Step 1: Apply to clean, dry hair (¼-inch from the scalp).                                                   PL:10 and up
                                                                                                                ROSE
                                                                                                            PL:10 and up
                                                                                                                           PL:10 and up
                                                                                                                               LILAC
                                                                                                                           PL:10  and up      VIOLET
                                                                                                             ROSEand
                                                                                                                   GOLD     SILVER  ICE                      BLUSH

                                                                                                           PEARL  PASTELS
                                                                                                            PL:10     up   PL:10 and  up   PL:10 and up
                                                                                                                                              PEARL       PL:10 and up
                                                                                                            PL:10 and up   PL:10 and up
Step 2: Process for 20 minutes.
                                                                                                           PEARL
                                                                                                           LOVE
                                                                                                           PEARL  PASTELS
                                                                                                            PEARLAURA
                                                                                                                  PASTEL SHADES
                                                                                                                  PASTELS
                                                                                                            PL:10 and up
                                                                                                            PL:10 and up
                                                                                                                           PL:10 and up
                                                                                                                           PL:10 and up    PL:10 and up   PL:10 and up
Step 3: Rinse well with cold water for several minutes, rinsing
each color separately.
                                                                                                           PEARL  PASTELS
                                                                                                           LOVE AURA
                                                                                                             ROSE GOLD
                                                                                                             ROSE GOLD
                                                                                                                            SILVER ICE
                                                                                                                            SILVER ICE
                                                                                                                                              VIOLET
                                                                                                                                              PEARL
                                                                                                                                              VIOLET
                                                                                                                                              PEARL
                                                                                                                                              VIOLET
                                                                                                                                            PASSION
                                                                                                                                                             BLUSH
                                                                                                                                                             BLUSH
                                                                                                                                                             MAUVE
                                                                                                             ROSE
                                                                                                              TRUEGOLD
                                                                                                                    LAV     SILVER ICE
                                                                                                                            PERI-WINK         PEARL          BLUSH        HOT KISS
                                                                                                                                              BERRY         AMOUR
                                                                                                            PL:10 and up   PL:10 and up    PL:10 and up
                                                                                                                                              VIOLET      PL:10 and up
Step 4: Shampoo with K-PAK® Color Therapy. Apply K-PAK Cuticle                                               ROSE GOLD
                                                                                                            PL:10 and up
                                                                                                                            SILVER ICE
                                                                                                                           PL:10 and up       PEARL
                                                                                                                                           PL:10 and up
                                                                                                                                            PASSION
                                                                                                                                                             BLUSH
                                                                                                                                                          PL:10 and up
                                                                                                                                                             MAUVE

                                                                                                           LOVE  AURA
                                                                                                              TRUE
                                                                                                            PL:10
                                                                                                            PL:9    LAV
                                                                                                                  and
                                                                                                                  and up
                                                                                                                      up    PERI-WINK
                                                                                                                           PL:10
                                                                                                                           PL:9  andup
                                                                                                                                and  up    PL:10
                                                                                                                                           PL:8  andup
                                                                                                                                                and  up   PL:10
                                                                                                                                                          PL:9  andup
                                                                                                                                                               and  up    HOTand
                                                                                                                                                                         PL:8 KISS
                                                                                                                                                                                 up
Sealer, then rinse. Finish with K-PAK Hydrator.                                                                                               BERRY         AMOUR

                                                                                                           LOVE
                                                                                                           LOVE  AURA
                                                                                                                 AURA
                                                                                                            PL:10 and up

                                                                                                           +LOVE
                                                                                                                           PL:10 and up    PL:10 and up   PL:10 and up

• Do not mix with Vero K-PAK Color, Vero K-PAK Chrome,                                                       CLEAR MIXER
                                                                                                                 AURA SHADES
                                                                                                             PL:9 and up

                                                                                                           LOVE AURA
                                                                                                                           PL:9 and up     PL:8 and up
                                                                                                                                            PASSION
                                                                                                                                                          PL:9 and up
                                                                                                                                                            MAUVE
                                                                                                                                                                         PL:8 and up

                                                                                                           +CLEAR MIXER
                                                                                                              TRUE LAV     PERI-WINK                                      HOT KISS
  LumiShine, or Blonde Life shades.                                                                           TRUE LAV     PERI-WINK
                                                                                                                                             BERRY
                                                                                                                                            PASSION
                                                                                                                                             BERRY
                                                                                                                                                            AMOUR
                                                                                                                                                            MAUVE
                                                                                                                                                            AMOUR
                                                                                                                                                                          HOT KISS
                                                                                                               CLEAR
                                                                                                              TRUE  LAV    PERI-WINK        PASSION         MAUVE         HOT KISS
• Wear gloves to avoid staining.                                                                             PL:9 and up   PL:9 and up
                                                                                                                                             BERRY
                                                                                                                                           PL:8 and up
                                                                                                                                            PASSION
                                                                                                                                                            AMOUR
                                                                                                                                                          PL:9 and up
                                                                                                                                                            MAUVE        PL:8 and up
                                                                                                                                                                          HOT KISS
                                                                                                              TRUE LAV     PERI-WINK                                     PL:8 and up
• After lightening, tone hair with Vero K-PAK Color,                                                         PL:9 and up   PL:9 and up     PL:8 and up
                                                                                                                                             BERRY        PL:9 and up
                                                                                                                                                            AMOUR

                                                                                                           +
                                                                                                               CLEAR                                                     PL:8 and up

                                                                                                             CLEAR MIXER
                                                                                                             PL:9 and up   PL:9 and up     PL:8 and up    PL:9 and up

  Vero K-PAK Chrome, LumiShine Demi-Liquid, LumiShine
  Demi-Permanent, or Blonde Life Quick Tone shades to create the
                                                                                                           +
                                                                                                           +CLEAR  MIXER
                                                                                                             PL:9 and up

                                                                                                             CLEARMIXER
                                                                                                                   MIXER
                                                                                                                           PL:9 and up     PL:8 and up    PL:9 and up    PL:8 and up

  ideal base for vibrancy.                                                                                 COLOR
                                                                                                           +CLEAR   ERASER
                                                                                                             CLEAR MIXER
                                                                                                               CLEAR
                                                                                                               CLEAR

* Bold shades last up to 20 shampoos, Metallic shades up to 15 shampoos, and Power and Pearl Pastel
                                                                                                           COLOR ERASER
                                                                                                           USER    GUIDE
                                                                                                               CLEAR
                                                                                                             CLEAR

  shades up to 10 shampoos. Color longevity also depends on daily care habits, hair history, and texture
                                                                                                           WATER
                                                                                                           USER GUIDE
                                                                                                           COLOR
                                                                                                           COLOR      ERASER
                                                                                                                GUIDE ERASER
                                                                                                           WATER
                                                                                                           COLOR
                                                                                                           USER
                                                                                                           COLOR      ERASER                  ROSE           LILAC          BLUSH
                                                                                                                                                                                           VIOLET

                                                                                                                GUIDE ERASER
                                                                                                                                                                                           PEARL

                                                                                                           USER
                                                                                                           USER GUIDE                                                       BLUSH
                                                                                                                                                                                           VIOLET

                                                                                                           WATER
                                                                                                                                              ROSE           LILAC                         PEARL
                                                                                                           10 VOLUME
                                                                                                           USER
                                                                                                           WATERGUIDE (3%)
                                                                                                           WATER
                                                                                                           10 VOLUME (3%)
                                                                                                           WATER                              ROSE           LILAC         BLUSH
                                                                                                                                                                                          VIOLET
                                                                                                                                                                                          PEARL
                                                                                                                                                                                          VIOLET
                                                                                                             MERMAID                          ROSE
                                                                                                                                            SAPPHIRE         LILAC         BLUSH          MAUVE
                                                                                                                                                                                          PEARL
                                                                                                                              INDIGO                       LIMELIGHT     ROSE GOLD        VIOLET         METALLIC      AQUA
                                                                                                               BLUE                           ROSE
                                                                                                                                              BLUE           LILAC         BLUSH          AMOUR
                                                                                                                                                                                          PEARL           VIOLET       FLOW
                                                                                                                                                                                          VIOLET
                                                                                                           10
                                                                                                           10 VOLUME (3%)
                                                                                                             MERMAID                          ROSE
                                                                                                                                            SAPPHIRE         LILAC         BLUSH          PEARL
                                                                                                                                                                                          MAUVE          METALLIC      AQUA

                                                                                                           10 VOLUME
                                                                                                              VOLUME (3%)
                                                                                                               BLUE           INDIGO          BLUE         LIMELIGHT     ROSE GOLD
                                                                                                                                                                                          AMOUR           VIOLET       FLOW
                                                                                                             AMETHYST(3%)     LIGHT
                                                                                                           10 VOLUME (3%)
                                                                                                                                             ORCHID          PINK         HOT PINK       SOFT PINK       TRUE LAV     PERI-WINK
                                                                                                              PURPLE         PURPLE
                                                                                                             MERMAID         INDIGO         SAPPHIRE       LIMELIGHT     ROSE GOLD        MAUVE          METALLIC       AQUA
                                                                                                             AMETHYST
                                                                                                               BLUE           LIGHT           BLUE
                                                                                                                                             ORCHID           PINK
                                                                                                             MERMAID
                                                                                                              PURPLE         PURPLE         SAPPHIRE                      HOT PINK       SOFT PINK
                                                                                                                                                                                          AMOUR
                                                                                                                                                                                          MAUVE          TRUE LAV
                                                                                                                                                                                                          VIOLET      PERI-WINK
                                                                                                                                                                                                                        FLOW
                                                                                                                             INDIGO                        LIMELIGHT     ROSE GOLD                       METALLIC       AQUA
                                                                                                               BLUE
                                                                                                             MERMAID                          BLUE
                                                                                                                                            SAPPHIRE                                      AMOUR
                                                                                                                                                                                          MAUVE           VIOLET        FLOW
                                                                                                                             INDIGO                        LIMELIGHT     ROSE GOLD                       METALLIC       AQUA
                                                                                                               BLUE                           BLUE                                        AMOUR           VIOLET        FLOW
                                                                                                           20 VOLUME (6%)
                                                                                                             MERMAID          INDIGO        SAPPHIRE       LIMELIGHT     ROSE GOLD        MAUVE          METALLIC       AQUA
                                                                                                               BLUE                           BLUE                                        AMOUR           VIOLET        FLOW
                                                                                                             AMETHYST         LIGHT          ORCHID          PINK         HOT PINK       SOFT PINK       TRUE LAV     PERI-WINK
PRODUCT KNOWLEDGE GUIDE - Joico
MIXOLOGY
                                     MIXOLOGY
                      CUSTOM   FORMULAS
                         CUSTOM FORMULAS
                                    SILVER                                        LILAC
                                      ICE
              ROSE
              PEARL                 SILVER
                                              3 PARTS SILVER ICE
                                              +                                   ROSE
                                                                                            1 PART LILAC
                                                                                            +
                                      ICE
                                              1 PART ROSE GOLD         TULIP                2 PARTS ROSE

                        ROSE GOLD   SILVER                                        ROSE
                                      ICE

                                    SILVER
                                      ICE
                                              3 PARTS SILVER ICE                  LIGHT
                                                                                 PURPLE

              PEARL                           +
               ICE                            1 PART BLUSH            ELECTRIC
                                                                      ELECTRIC              1 PART LIGHT PURPLE
                                    SILVER
                                              +                                             +
                                                                       GRAPE
                                                                                   PINK
                                      ICE
                                              1 PART VIOLET PEARL                           2 PARTS PINK
                                              +
             VIOLET                 SILVER
ROSE GOLD
             PEARL
                         BLUSH
                                      ICE     1 PART ROSE GOLD                     PINK

                                    PEACOCK                                      SAPPHIRE
                                     GREEN                                         BLUE
                                              2 PARTS PEACOCK GREEN
            SHAMROCK                          +                                             1 PART SAPPHIRE BLUE
                                    PEACOCK   1 PART KELLY GREEN      TECHNO      INDIGO    +
                                                                      VIOLET
                                     GREEN
                                              +                                             2 PARTS INDIGO
                                              1 PART YELLOW
                         YELLOW      KELLY                                        INDIGO
                                     GREEN

                                     CLEAR
                                              3 PARTS CLEAR
             ARCTIC                           +
                                     CLEAR    1 PART MERMAID BLUE
                                              +
            TRUE BLUE
                                              ½ PART TRUE BLUE
                        MERMAID      CLEAR
                         BLUE
PRODUCT KNOWLEDGE GUIDE - Joico
GREEN
                                                 KELLY      TRUE  BLUE       PEACOCK
                                                                               AQUA             MERMAID              LIGHT
                                                                                                                    ORCHID              PINK
                                                YELLOW
                                                 GREEN       LIMELIGHT                          SOFT PINK                            TITANIUM            HOT PINK
                                              PL:8 and up   PL:8 and up       GREEN
                                                                               FLOW
                                                                            PL:9 and up         PL:9BLUE
                                                                                                     and up         PURPLE
                                                                                                                  PL:9 and up       PL:9 and up         PL:9 and up

            ERASE WITH EASE
                                              PL:8
                                              PL:9 and
                                                   and up
                                                       up   PL:8
                                                            PL:9 and
                                                                 and up
                                                                     up     PL:9 and up
                                                                               AQUA            PL:9 and
                                                                                               PL:10 andup
                                                                                                        up       PL:9
                                                                                                                 PL:10and
                                                                                                                       andup
                                                                                                                    LIGHT up        PL:9 and
                                                                                                                                    PL:10 andup
                                                                                                                                             up         PL:9 and up
                                                YELLOW       LIMELIGHT         FLOW             SOFT PINK          PURPLE            TITANIUM

                                           METALLIC
                                               YELLOW
                                              PL:9 and up
                                                            LIMELIGHT
                                                            PL:9 and up
                                                                               AQUA
                                                                               FLOW
                                                                            PL:9 and up
                                                                                                SOFT PINK
                                                                                               PL:10 and up
                                                                                                                    LIGHT
                                                                                                                   PURPLE
                                                                                                                 PL:10 and up
                                                                                                                                     TITANIUM
                                                                                                                                    PL:10 and up

                                           METALLIC
                                              PL:9 and up
                                               METALLIC
                                               PEWTER
                                                            PL:9 and up
                                                             METALLIC
                                                              VIOLET
                                                                            PL:9 and up        PL:10 and up      PL:10 and up       PL:10 and up

                                           METALLIC
                                                     COLOR INTENSITY ERASER LIFTS DIRECT DYES /
                                             PL:10 and up
                                              METALLIC      PL:10 and up
                                                             METALLIC                                                 ®
                                               PEWTER          VIOLET

                                           POWER PASTELS
                                             PL:10
                                                     SEMI-PERMANENT COLOR IN 30 MINUTES OR LESS.
                                              METALLIC
                                               PEWTER
                                                   and up
                                                             METALLIC
                                                               VIOLET
                                                            PL:10 and up
                                                     Color-obsessed clients can now change their custom color quickly and easily while
                                           POWER PASTELS
                                             PL:10 and up
                                                 ROSE       PL:10 and up
                                                     leaving locks gleaming with healthy-looking condition! In 30 minutes or less, this
                                                               LILAC

                                           POWER PASTELS
                                                 ROSE
                                                     brilliant K-PAK Keratin-enriched formula lifts direct dyes, leaving hair joi-fully ready
                                             PL:10 and up   PL:10 and up
                                                     for its next color transformation.
                                                               LILAC

                                           PEARL PASTELS
                                                 ROSE
                                             PL:10
                                                     HERE’S WHY YOU’LL LOVE IT
                                                   and up      LILAC
                                                            PL:10 and up
                                                     • Easy, one-step direct dye removal in 30 minutes or less
                                           PEARL PASTELS
                                             PL:10
                                              ROSEand• Creamy, drip-free formula is a breeze to apply and stays put through processing
                                                      up
                                                   GOLD     PL:10 and
                                                             SILVER   up
                                                                    ICE          VIOLET
                                                                                 PEARL               BLUSH
                                                     • Cuticle-nourishing K-PAK proteins help condition and protect hair during lifting
                                                                                                                          ®

                                           PEARL PASTELS
                                              ROSE GOLD
                                                        for healthy-looking results*
                                             PL:10 and up   PL:10 and up
                                                             SILVER ICE
                                                                            PL:10 and up
                                                                               VIOLET
                                                                               PEARL
                                                                                               PL:10 and up
                                                                                                  BLUSH

                                           LOVE AURA
                                              ROSE GOLD
                                             PL:10 and up
                                                             SILVER ICE
                                                            PL:10 and up
                                                                            * Follow with the K-PAK Color Therapy regimen
                                                                               VIOLET
                                                                               PEARL
                                                                            PL:10 and up
                                                                                                  BLUSH
                                                                                               PL:10 and up

                                           LOVE AURA
                                             PL:10 and up
                                              TRUE LAV
                                                            PL:10 and up
                                                             PERI-WINK
                                                                            PL:10 and up
                                                                             PASSION
                                                                               BERRY
                                                                                               PL:10 and up
                                                                                                  MAUVE
                                                                                                 AMOUR
                                                                                                                      HOT KISS

THE HOW-TO
                                           LOVE AURA
                                              PL:9 and up
                                               TRUE LAV
                                                            PL:9 and up
                                                            PERI-WINK
                                                                            PL:8
                                                                                WHEN TO USE
                                                                                 and up
                                                                             PASSION            PL:9 and up
                                                                                                  MAUVE           PL:8 and up
                                                                                                                   HOT KISS
                                                                              BERRY               AMOUR
Color Intensity Eraser is mixed with water (H20), or 10 (3%) or 20
Veroxide® or LumiShine® developer. Mix one +CLEAR MIXER
                                          TRUE LAV
                                         PL:9 and
                                                          PERI-WINK
                                               fullupColorPL:9
                                                            Intensity
                                                               and up Eraser
                                                                              (6%) Volume
                                                                          PASSION
                                                                           BERRY
                                                                         PL:8   packette
                                                                              and up
                                                                                          MAUVE
                                                                                          AMOUR
                                                                                        PL:9 and up
                                                                                                                 Color Intensity Eraser should be used to deactivate direct
                                                                                                                   HOT KISS
                                                                                                                 dye   / semi-permanent
                                                                                                                  PL:8 and up               color. It should NOT be used to prelighten
with 3 oz of H20, or 10 (3%) or 20 (6%) developer. Using        a  color brush,   apply ONLY                     hair  before   a Color Intensity service. For prelightening before an
                                           +CLEAR MIXER
                                         PL:9 and up
to hair that has been prelightened and treated
                                                          PL:9 and up    PL:8 and up
                                           CLEAR with direct dyes or semi-permanent
                                                                                        PL:9 and up               PL:8 and up
                                                                                                                 initial Color Intensity service, use a Joico lightener (Blonde Life®
                                           +CLEAR MIXER
haircolor. Process for up to 30 minutes at room temperature, checking every
5 minutes until desired result is achieved.CLEAR
                                            Thoroughly rinse Color Intensity Eraser
                                                                                                                 Lightening Powder, Blonde Life Crème Lightener, or VeroLight®)
                                                                                                                 to lift hair to the appropriate level to support your Color Intensity
from the hair, shampoo with K-PAK® Color Therapy Shampoo, then follow with a                                     shade or design. Eraser should only be used following a proper
                                           CLEAR

                                           COLOR ERASER
second color application. Conclude with K-PAK Cuticle Sealer (optional) and K-PAK                                consultation to assess hair’s condition, elasticity, and porosity.**
Color Therapy Conditioner. Always do a strand test first.                                                        Do not exceed more than 1 application within a 24 hour period.
                                          USER    GUIDE haircolor removal.
                                           COLOR      ERASER
                                                                                                                 ** Always perform a strand test first
NOTE: Only recommended for direct dye        / semi-permanent
Color Intensity Eraser will lift natural pigment.
                                           WATER
                                           COLOR
                                           USER GUIDE ERASER
                                           USER
                                           WATERGUIDE                            ROSE                LILAC
                                                                                                    PEARL              BLUSH
                                                                                                                                         VIOLET
                     MIX WITH                                              COLOR INTENSITY REMOVAL CHART
                                           WATER                                                                                         VIOLET

                        WATER              10 VOLUME (3%)                        ROSE                LILAC             BLUSH             PEARL

                                                                                                                                         VIOLET
                                                                                 ROSE                LILAC             BLUSH
                         (H2O)                                                                                                           PEARL

                                           10 VOLUME (3%)
                                               MERMAID                       SAPPHIRE                                                    MAUVE           METALLIC      AQUA
                                           10 VOLUME (3%)
                                                 BLUE         INDIGO           BLUE             LIMELIGHT         ROSE GOLD
                                                                                                                                         AMOUR            VIOLET       FLOW

                                              MERMAID         INDIGO         SAPPHIRE           LIMELIGHT         ROSE GOLD              MAUVE           METALLIC       AQUA
                                                BLUE                           BLUE                                                      AMOUR            VIOLET        FLOW
                    10 VOLUME                 AMETHYST
                                              MERMAID
                                               PURPLE
                                                               LIGHT
                                                              PURPLE
                                                              INDIGO
                                                                              ORCHID
                                                                             SAPPHIRE              PINK
                                                                                                LIMELIGHT
                                                                                                                   HOT PINK
                                                                                                                  ROSE GOLD
                                                                                                                                     SOFT PINK
                                                                                                                                      MAUVE              TRUE LAV
                                                                                                                                                         METALLIC
                                                                                                                                                                      PERI-WINK
                                                                                                                                                                        AQUA
                                                BLUE                           BLUE                                                   AMOUR
                       (3%)                                                                                                                               VIOLET        FLOW

                                              AMETHYST         LIGHT             ORCHID              PINK
                                               PURPLE         PURPLE                                                  HOT PINK       SOFT PINK           TRUE LAV     PERI-WINK

                                           20 VOLUME (6%)
                                              AMETHYST
                                               PURPLE
                                                               LIGHT
                                                              PURPLE
                                                                                 ORCHID              PINK             HOT PINK       SOFT PINK           TRUE LAV     PERI-WINK

                                           20 VOLUME (6%)    RUBY RED             RED            PASSION              HOT KISS           YELLOW         SILVER ICE

                                           20 VOLUME (6%)
                                                                                                  BERRY
                    20 VOLUME
                       (6%)                                  RUBY RED             RED            PASSION
                                                                                                  BERRY
                                                                                                                      HOT KISS           YELLOW         SILVER ICE

                                                                    MAGENTA     TITANIUMPASSION COBALT       PEACOCK       METALLIC
                                                             RUBY RED       RED                  BLUE HOT KISS GREEN YELLOW PEWTERSILVER ICE
                                                                                         BERRY

                                                                       MAGENTA            TITANIUM           COBALT            PEACOCK            METALLIC
                                                                                                              BLUE              GREEN             PEWTER

                                                                       MAGENTA            TITANIUM           COBALT            PEACOCK            METALLIC
                                                                                                              BLUE              GREEN             PEWTER
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OUR NEXT
DEFYDAMAGE                                                                                     GENERATION
                                                                                                 OF BOND
                                                                                                 BUILDING
                                                                                                     backbar treatment

                                                                   ®

                                            BOND PROTECTING & COLOR PERFECTING TREATMENT

                                            DEFY DAMAGE AND DELIVER
                                            MIND-BLOWING PERFORMANCE WITH
                                            EVERY COLOR INTENSITY® SERVICE
                                            Working in tandem to protect hair pre- and post-chemical services,
                                            this treatment duo blankets hair with a damage shield that helps
                                            safeguard strands from the negative effects of coloring, texturizing,
                                            and lightening services.

                   DEFY DAMAGE PROSERIES 1                                    DEFY DAMAGE PROSERIES 2
                   Bond-Protecting Color Optimizer Spray                      Bond-Strengthening Color Treatment
                   This ultra-dry bond protector instantly helps              This intensive treatment helps strengthen
                   shield hair from chemical service damage,                  bonds and hydrates for damage-resistant,
                   improves color deposit, and provides greater,              healthy-looking hair in just one use.
                   more even lift when lightening.

                                                        STEP 1: DEFY DAMAGE PROSERIES 1
         seeing is believing                             • SHAKE CAN VIGOROUSLY. Apply to dry hair before color service.
                                                         • Starting at the back of the head, spray onto two-inch horizontal
                                                           sections of hair in short bursts.
   with                                     without      • Continue this application method until all sections have been treated.
                                                        STEP 2: Apply Color Intensity formula of your choice and process as usual.
                                                         • If you have sections of hair that are more damaged than others, you
                                                           may reapply ProSeries 1 to those areas for added protection.
                                                         • Comb through hair to ensure complete and even distribution.
                                                        STEP 3: Rinse hair thoroughly.
Results may vary                                        STEP 4: Shampoo hair with Defy Damage Protective Shampoo.
depending on
color history,
porosity, and
                                                        STEP 5: DEFY DAMAGE PROSERIES 2
hair condition.                                          • Apply to damp hair. Leave in for 5 minutes. Rinse.
PRODUCT KNOWLEDGE GUIDE - Joico
OUR NEXT
DEFYDAMAGE                                                                                                     GENERATION
                                                                                                                 OF BOND
                                                                                                                 BUILDING
                                                                                                                                    at-home care

    Protect hair from the ravaging effects of daily heat styling, UV exposure, and pollution with
 Joico’s Defy Damage® haircare system. From salon to home, our damage-defying breakthrough
 helps protect and strengthen hair bonds for a healthy-hair transformation you can see and feel.

            DEFY DAMAGE
            PROTECTIVE SHAMPOO                                                      DEFY DAMAGE
            This gentle daily cleanser swiftly                                      PROTECTIVE CONDITIONER
            sloughs away dirt, impurities, and                                      Helps replenish moisture and builds
            buildup without roughing up the hair                                    resilience without weighing hair down.
            cuticle or stripping vibrant color.

            DEFY DAMAGE                                                             DEFY DAMAGE
            PROTECTIVE MASQUE                                                       PROTECTIVE SHIELD
            Give hair a deep infusion of bond-                                      A true damage defense hero against
            strengthening protection for less                                       the harsh effects of daily styling and
            breakage, more protection from heat                                     exposure to UV and environmental
            styling, and the kind of softness                                       pollution.* Used prior to styling, hair
            and shine you can see and feel on                                       is fortified inside and out.
            contact.                                                                * Laboratory tested using pollution particles

                         FIND COLOR FORMULAS AND STEP-BY-STEPS ON
                                JOICO.COM OR JOICO APP

                ©2021 Henkel Corporation, Culver City, CA 90230 USA HAIR & COLOR Larisa Love PHOTO Hama Sanders J69842
PRODUCT KNOWLEDGE GUIDE - Joico PRODUCT KNOWLEDGE GUIDE - Joico PRODUCT KNOWLEDGE GUIDE - Joico PRODUCT KNOWLEDGE GUIDE - Joico
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