2020 COLOR GUIDE - Redken
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2020
COLOR GUIDE
All rights reserved 2018
Chloe Nørgaard
for Redken 5th Avenue
CARE FOR EVEN THE MOST
SENSITIZED AREAS OF THE HAIR
We apply color in zones based on the condition of the hair.
TRUST WITH EVERY SERVICE
THAT HAIR IS PROTECTED
We always use pH-Bonder to help protect bond integrity.
MAGIC OUT THE ARTIST IN YOU
HAPPENS WHEN YOU BRING
We create the best shade palettes for the best colorists.
COLOR BRANDS:
• COLOR GELS High Saturation Permanent Liquid Color
• Chromatics Prismatic Permanent Color ODS *
• Chromatics Beyond Cover Age-Defying Permanent Color ODS *
• Chromatics Ultra Rich Dramatic Depth Monochromatic Permanent Color ODS *
• HDResolution Low Lift Alkaline Color
• Shades EQ Gloss Equalizing Conditioning Color
• Color Camo 5 Minute Custom Gray Camouflage Color For Men
• City Beats Vibrant Acidic Conditioning Color Cream
• pH-Bonder Bond Protecting Additive
• Blonde Idol High Lift Conditioning Cream
• Lighteners
*Oil Delivery System
|4
REDKEN HAIRCOLOR
AT A GLANCE FLASHLIFT SHADES EQ
NEW CHROMATICS CHROMATICS CHROMATICS
COLOR GELS & REMIXED BEYOND COVER ULTRA RICH HDRESOLUTION BLONDE IDOL EXPRESS BLONDE BLONDE IDOL GLOSS HERO
COLOR CAMO CITY BEATS
HIGH SATURATION DRAMATIC DEPTH. HIGH LIFT HEAT-ACTIVATED EQUALIZING 5 MINUTE CUSTOM VIBRANT
PRISMATIC AGE-DEFYING LOW LIFT LIGHTENING BASE BREAKERS CONDITIONING GRAY CAMOUFLAGE CONDITIONING
LIQUID PERMANENT MONOCHROMATIC CONDITIONING
PERMANENT COLOR PERMANENT COLOR ALKALINE COLOR CREAM COLOR FOR MEN COLOR CREAM
COLOR PERMANENT COLOR. CREAM
CATEGORY
Alkaline Liquid Alkaline Cream Alkaline Cream Acidic Liquid Acidic Gel-Cream
Alkaline Oil Color Alkaline Oil Color Alkaline Oil Color Alkaline Cream Color Alkaline Liquid Color Alkaline Liquid Color
Color Color
FORM
Color Color Color
LEVELS OF
Up to 3 levels Coverage on Up to 3 levels Up to 1 level Up to 5 levels Up to 6 levels
Up to 4 Levels of lift 1 level Deposit only Deposit only
& deposit white hair & deposit & deposit & deposit of lift
LIFT
SYSTEM
100% oxidative 100% oxidative Oxidative & direct 100% oxidative 100% direct
DYE
MINUTES
20-35 35 35 35 20 45 20 10 20 5–10 20–30
• High saturation • 2X fortified hair* • 2X fortified,* • 2X fortified* • Exceptional • Conditioning • Heat activated • Ideal solution when • Zero ammonia • Gel-like viscosity • Vibrant, stay-true
permanent liquid 2X smoother hair** saturation cream haircolor lightening cream the contrast between adheres to gray hair hues plus Clear.
• Zero ammonia, • Zero ammonia, • Most versatile
laquer and reflectivity the natural color and No mess, no bleed
zero odor • Zero ammonia, zero odor • Up to 5 levels of • To be used haircolor • Quinoa oil and
highlights presents a
• Alkaline gel color zero odor • Enchanced lift in 1 step exclusively with protein enriched • Acidic formula
• Up to 100% gray • Up to 100% gray challenge • Healthy results
condition the Heatcure formula helps conditions and seals
• Up to 100% gray coverage • 100% gray coverage • 12 shades for with up to 100%
and shine professional tool • Lets you “break the strengthen the hair the cuticle
coverage coverage on/off scalp more shine*
• Multi-dimensional, • Monochromatic base” and add healthy
• Covers up to 70% • Lighten up to • True to tone for
• Low ammonia 4D color results • Pre-blended color with shiny, and bump up the • Incredible shine
gray 15 meches in 20 up to
formula with liquid shades for hair uniform results natural conditioning
minutes • Gray is 12 shampoos
CHARACTERISTICS
• Lasting vibrancy
shine with 75% resilient • Fast, easy mixing in level slightly
• Oil Delivery System camouflaged,
• Oil Delivery System grays a 1:1 ratio of color to • No developer
(ODS) • Use Cool to control naturally blended
(ODS) HD Developing required
• Multi-dimensional, warmth and Clear and gradually fades
Lotion when warmth is desired without unnatural
4D color results
or not a concern gold
• Radiant reflection
or red tones
• Up to 1 level of lift in
• Oil Delivery System
10 minutes
(ODS)
5 | HAIRCOLOR: AT A GLANCE HAIRCOLOR: AT A GLANCE | 6
TECHNICAL INFORMATION
PRE-SERVICE BEST PRACTICES
STRAND TEST
Haircolor may be readily accepted by porous hair that has been chemically treated or damaged from environmental
exposure or heat styling. Always conduct a preliminary strand test to determine how the hair will accept color.
Apply the formula to a small section of hair and process according to instructions; adjust the formula accordingly.
COLOR WHEEL YELLOW
Every tone and color relationship is defined within the
Color Wheel. Colors that are opposite of one another
BEFORE YOU BEGIN ANY CHEMICAL SERVICE... counteract warmth and result in neutralization.
ORANGE GREEN
• Precisely follow package instructions for haircolor, lightener and texture products
• Wear suitable gloves for all applications
• Perform necessary allergy tests as outlined in the directions
LEVEL SYSTEMS
The Traditional Level System offers more increments of color at
• Utilize protective smocks or capes for you and your clients during the service darker levels.
RED BLUE
The American Level System offers more increments of lighter brown
shades between levels 2 and 6, allowing for more color formulation at
SKIN ALLERGY TEST levels 3, 4 and 5.
PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT, Keep in mind that no level system is universal. The principles,
VIOLET
AS ALLERGIES CAN DEVELOP SUDDENLY, EVEN THOUGH YOUR CLIENT HAS PREVIOUSLY however, are universal.
USED A HAIRCOLOR FROM THIS BRAND OR ANOTHER.
If your client has a tattoo, the risk of an allergic reaction may be increased. TRADITIONAL LEVEL SYSTEM
(CHROMATICS, COLOR GELS, & SHADES EQ)
LEVEL DESCRIPTION UNDERTONE CORRECTIVE
SKIN ALLERGY TEST INSTRUCTIONS 10 Ultra Pale Blonde Pale Yellow Violet
• Remove earings. Behind the ear and using a cotton bud apply a little of the unmixed colorant product 9 Very Light Blonde Yellow Violet
sufficient to cover an area of 2 cm. Re-apply allowing to dry between applications. Carefully reseal the 8 Light Blonde Yellow/Orange Blue/Violet
colorant container 7 Medium Blonde Orange Blue
6 Dark Blonde Red/Orange Blue/Green
• Leave
for 48 hours without washing, covering or touching. If during this period you or your client notice any 5 Light Brown Red Green
abnormal reactions, such as itching, redness or swelling in or around the test area 4 Medium Brown Red/Violet Yellow/Green
DO NOT APPLY THE PRODUCT. 3 Dark Brown Violet
2 Darkest Brown Blue/Violet
1 Black Blue
WORKING WITH UNDERTONES
Undertones are the unrefined warm tones exposed during the lifting process. Always consider the exposed
undertones visible at the target level. To counteract undertones, use the Color Wheel to select a shade level
with tonal value opposite to the undertone exposed at the target level. Remember, opposites neutralize. To
enhance undertones, select a shade with a tonal value similar to the undertone exposed at the target level.
BACKGROUND COLOR AND TONE
Background is the portion of the color base that helps produce balanced, natural-looking results and gives
the shade its foundation. Tone is the portion of the base that gives a shade its unique character.
FORMULATION GUIDELINES
1. Determine your client’s natural haircolor level. Remember to consider percentage of gray, hair
texture, condition and hair density.
2. Determine the target color (final level and tone) desired by your client.
3. Determine the undertone found at the target level (refer to Level System). This step does not apply
to Shades EQ Gloss and Shades EQ Cream.
4. Select the shade to enhance, balance or counteract undertones and achieve the target color.
7 | HAIRCOLOR: TECHNICAL HAIRCOLOR: TECHNICAL | 8
SHOW OFF YOUR PROFESSIONAL SKILLS. Zone 1
CREATE pHENOMENAL
ZONE 1:
ALKALINE COLOR
Zone 2
ZONE 2 & 3:
ACIDIC COLOR
HAIRCOLOR.
APPLY IN ZONES. MAXIMIZE COLOR RESULTS.
Zone 3
MINIMIZE STRESS ON HAIR.
Redken uses the term “Zones” to refer to different areas of the hair strand.
Understanding Zones will help you achieve pHenomenal, even color results every time!
ZONE 1: Regrowth or root area, approximately the first ½ inch of hair
ZONE 2: Mid-shaft area, begins where Zone 1 ends
ZONE 3: Overly porous hair that extends past the shoulders (not all hair has a Zone 3)
WE APPLY COLOR IN ZONES BASED ON pH SCIENCE BECAUSE:
Each Zone accepts color differently We care for the integrity of even The combination of alkaline and
based on the condition of the hair the most sensitized parts of the hair acidic color maximizes color results
and minimizes stress on hair
LOW LIFT ALKALINE COLOR
HDRESOLUTION
E L : HIG H R E F L E C T I V
O 1 LE V IT Y
UP T
BONDE R
pH -
3 : ACI DI C
2& CO
ES L
N
O
ZO
R
SATURATION
UP T O 3 L
SHADES EQ
I Q U ID
E V EL
CHROMATICS COLOR GELS
L S: L
S: O
pH -
CAR BONDE R
E VE
L
O4
IL
E
ALKALINE OIL COLOR UP T ALKALINE LIQUID COLOR
Alkaline color should only touch Zone 1. Use any alkaline color formula on Zone 1 and refresh with
acidic color (Shades EQ) on Zones 2–3.
HAIRCOLOR: TECHNICAL | 10
BEST PRACTICES 4. Process at room temperature for 35 minutes.
5. Rinse and shampoo with Hair Cleansing Cream, Extreme or Color Extend Magnetics.
1. Pre-treat the hair with Hair Cleansing Cream. Follow with Extreme CAT Condition with Extreme or Color Extend Magnetics.
or Redken Chemistry as needed. Dry hair.
2. Apply color generously using fine ¼ inch diagonal partings. RETOUCH
3. Use the opposite diagonal to crosscheck and ensure proper application. Apply selected formula to Zone 1.
4. Use a timer for accurate timing. Do not over- or under-process. REFRESH ZONES 2 AND 3
When lifting or lightening natural hair, the scalp area will always be warmer/brighter; and the mid-shaft
and ends will appear darker and drabber. To ensure even color from scalp to ends, create formulas with
the appropriate family shades. RECOMMENDED SHADES EQ REFRESH FOR ALL PERMANENT HAIRCOLOR
While using permanent haircolor on the regrowth (Zone 1), apply Shades EQ Cream or Gloss to
Zone 2 and process at room temperature for up to 20 minutes. If Zone 3 is present, dilute formula
ON-SCALP APPLICATION with Shades EQ Clear, and strand test for proper deposit.
1. Start with dry hair. Divide into 4 sections.
2. Use a bowl and brush or bottle. Apply color taking ¼ inch partings for even saturation. GLAZE OR CORRECT
3. Process as directed (refer to Mixing and Processing charts). 1. Apply Shades EQ Gloss, Cream to Zone 1 taking ½ inch partings.
4. Rinse, shampoo with Hair Cleansing Cream, Extreme or Color Extend Magnetics. 2. Apply and fully saturate Zone 2, taking ¼ inch partings.
Condition with Extreme or Color Extend Magnetics.
3. Process as directed (refer to Mixing and Processing charts).
VIRGIN HAIR 4. Rinse, shampoo and condition with Extreme or Color Extend Magnetics.
According to the Principles of Haircolor, color lifts lighter and brighter in Zone 1. To compensate,
two alternatives are possible when applying color to virgin hair: GLAZE RETOUCH
Follow GLAZE Steps 1 and 2. Bring through mid-shaft and ends for up to 20 minutes as needed.
TRADITIONAL VIRGIN APPLICATION ADVANCED BLENDING OR COVERING GRAY
Refer to each brand for specific guidelines.
Consists of adjusting the formula with a higher volume developer in Zone 2, starting the application
in Zone 2 and finishing with Zone 1.
1. Apply selected formula to Zone 2 (the mid-shaft).
OFF-SCALP APPLICATION
WEAVE OR HIGHLIGHTS
2. Immediately apply to Zone 1 (the scalp area) the formula with the lower developer. Begin processing
After wrapping the last foil, process as directed (refer to Mixing and Processing charts) using
time after the Zone 1 application is complete.
Redken pH-Bonder steps #1 and #2 as directed. Rinse and shampoo with Hair Cleansing Cream,
3. Process at room temperature for 35 minutes. Extreme or Color Extend Magnetics. Condition with Extreme or Color Extend Magnetics.
4. Rinse and shampoo with Hair Cleansing Cream, Extreme or Color Extend Magnetics.
Condition with Extreme or Color Extend Magnetics. LOWLIGHTS
Isolate strands in a foil or paint freehand. Strand test for proper deposit. Formulas should
be slightly lighter than natural level and include some warmth.
MODERN VIRGIN APPLICATION
Consists of using a lighter and warmer formula in Zone 2, applying color to Zone 1 first, and then to Zone 2.
1. Apply selected formula to Zone 1 (the scalp area).
2. Immediately apply to Zone 2 (the mid-shaft) the slightly lighter and warmer formula.
3. Begin processing time after the Zone 2 application is complete.
11 | HAIRCOLOR: TECHNICAL HAIRCOLOR: TECHNICAL | 12
NEW COLOR GELS LACQUERS
HIGH SATURATION PERMANENT LIQUID COLOR
LOW AMMONIA. LOCKED-IN SATURATION. LIQUID SHINE.
• Long-lasting results with anti-fade technology.
• Up to 4 levels of lift
• Over 47 shades and 23 perfect matches with Shades EQ
• New-generation gel formula for high-precision application from a bottle or a bowl.
COVERAGE Advanced technology with up to 100% gray coverage.
COLOR Up to 4 levels of lift & 47+ fade-resistant, long-lasting shades.
CONDITION Alkaline color respects hair integrity for glossy,
shiny, healthy hair.
COLOR GELS | 14
MIXING & PROCESSING
MIXING PRO-OXIDE LEVELS OF USAGE MINUTES OFF-
RATIO CREAM LIFT SCALP/HEAT
(COLOR: DEVELOPER OPTION
DEVELOPER)
Mix 1:1 Do not use
10 volume Up to 1 Minimal lift 20 heat.
Standard
20 volume Up to 2 lift/gray 30
coverage
Additional
30 volume Up to 3 40
lift
Maximum
40 volume 3+ 45
lift
GUIDELINES FOR COVERING GRAY FOR COLOR GELS
0-50% GRAY:
use Target Shade
50-100% GRAY:
Use half desired shade and half base i.e. N/NW in Chromatics and nn/g in Ultra Rich
UNDERSTANDING THE LABEL
0 NATURAL
1 BLUE/ASH
2 VIOLET/IRIDESCENT
3 GOLD
4 COPPER
5 RED VIOLET/MAHOGANY
6 RED
7 GREEN
8 MOCHA
9 PEARL
OTHER COLOR GELS PRODUCTS
Color Gels Clear is the non-pigmented version of Color Gels that lets you
create a variety of creative, corrective and customizable effects.
Pro Oxide Developer (10, 20, 30 and volume) is the developer for Color
Gels. Depending on hair texture and density, you may see from 1–4 levels of
lift depending on the developer
selected and how it is used.
15 | HAIRCOLOR: COLOR GELS HAIRCOLOR: COLOR GELS | 16
COLOR GELS LACQUERS HIGH SATURATION PERMANENT LIQUID LACQUER
COOL NATURAL WARM NATURAL FASHION
TONE YELLOW/GREEN BLUE CORRECTIVE TONE BLUE/VIOLET BLUE/VIOLET GOLD/BEIGE NATURAL LEVEL GOLD YELLOW/ORANGE ORANGE RED/VIOLET RED/ORANGE RED/RED RED/VIOLET
GREEN NATURAL ASH BLUE NATURAL ASH NATURAL NATURAL* NATURAL* GOLD BEIGE NATURAL WARM* NATURAL GOLD WARM GOLD* COPPER BROWN* RUBY BROWN* RED/ORANGE RED/RED RED/VIOLET
LEVEL OF
DEPOSIT
BLACK TO GRAY BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR
10
ULTRA PALE
BLONDE 10NA 10.01 10N 10.0 10NW 10.03
Snow Queen Crème Latté Macadamia Nut
9
VERY LIGHT
BLONDE 9NA 9.01 NEW NN SHADES
9N 9.0 9GB 9.31 9NW 9.03
Mist Café au Lait Butter Cream Cream Soda
8
LIGHT
BLONDE 8GN 8.07 8AB 8.1 8NA 8.01 8NN 8.00 8N 8.0 8NW 8.03 8NG 8.3 8WG 8.33
Ivy Stardust Volcanic Crème Brulee Mojave Safari Sunflower Golden Apricot
7
MEDIUM
BLONDE 7AB 7.1 7NA 7.01 7NN 7.00 7N 7.0 7GB 7.31 7NW 7.03 7NG 7.3 7RO 7.64 7RR 7.66
Moonstone Pewter Cocoa Powder Mirage Butterscotch Milk Tea Saffron Marigold Flame
6
DARK
BLONDE 6GN 6.07 6NA 6.01 6NN 6.00 6N 6.0 6NW 6.03 6NG 6.3 6WG 6.33 6CB 6.45 6RO 6.64 6RR 6.66
Moss Granite Chocolate Mousse Moroccan Sand Brandy St. Tropez Mango Amber Glaze Bonfire Blaze
5
LIGHT
BROWN 5AB 5.1 5NA 5.01 5NN 5.00 5N 5.0 5GB 5.31 5NW 5.03 5NG 5.3 5CB 5.45 5RB 5.65 5RO 5.64 5RV 5.62
Twilight Smoke Café Mocha Walnut Truffle Macchiato Caramel Brownstone Manzanita Paprika Sangria
4
MEDIUM
BROWN 4GN 4.07 4NA 4.01 4NN 4.00 4N 4.0 4NW 4.03 4NG 4.3 4WG 4.33 4CB 4.45 4RR 4.66 4RV 4.62
Forest Storm Cloud Coffee Grounds Chicory Maple Pecan Sun Tea Clove Lava Cabernet
3
DARK
BROWN 3N 3.0 3NW 3.03 3RB 3.65
Espresso Cocoa Bean Mahogany
2
DARKEST
BROWN
*Superior Gray Coverage Family
1 **All Carmin’R™ and R5 shades should be used alone
or intermixed with any other R5 or Carmin’R shade. CLEAR
BLACK Mixing Carmin’R or R5 shades outside the range Shade contains Rubilane® copper dye Shade contains R5 red dye Shade contains Carmin'R red dye
can cause unpredictable results. 1NW 1.03
Midnight
NATURAL ASH TONES NATURAL WARM TONES
10NA Violet 10NW Pale Yellow
9NA Violet 9NW Yellow
8NA Blue/Violet 8NW Yellow/Orange
7NA Blue 7NW Orange
6NA Blue/Green 6NW Red/Orange
5NA Green 5NW Red
4NA Yellow/Green 4NW Red/Violet
3NW Violet
2NW Blue/Violet
1NW Blue
| 18
CHROMATICS
PRISMATIC PERMANENT COLOR
OIL POWERED. CARE OBSESSED. ZERO AMMONIA PERMANENT HAIRCOLOR.
• Breakthrough ODS2 (Oil Delivery System) + Protein Extract Technology delivers
multi-dimensional 4D color results deep into every hair strand
• 2x fortified* hair
• Up to 100% gray coverage
OIL POWERED,
CARE OBSESSED.
1. SURROUND 2. PROPEL 3. 2X FORTIFIED*
A mixture of dyes, ODS2 propels The hair strand
oil and protein dyes and protein is 2x fortified*
extracts surrounds extracts into and infused
hair’s cuticle the cortex with color
WHAT'S THE DIFFERENCE?
CHROMATICS
CHROMATICS ULTRA RICH
MULTI-DIMENSIONAL
MONOCHROMATIC
Prismatic color with
Rich, solid, saturated color
high reflect
CHROMATICS & CHROMATICS BEYOND COVER CHROMATICS ULTRA RICH
CHROMATICS REMIXED • 2x fortified hair , 2x smoother hair
*
• Zero ammonia, zero odor
**
• 2x fortified results*
• Monochromatic color results
• 2x fortified hair *
• Zero ammonia, zero odor • 100% gray coverage for hair with • Cool fundamentals
75% or more gray • Luminous shine
• Up to 100% gray coverage
• Pre-blended shades for • Up to 100% gray coverage
• Multi-dimensional, easy application
4D color results
• Multi-dimensional, 4D color results
• Includes Argan Oil, Protein Extracts
and Ceramides, plus antioxidants,
Acai and Vitamin E
*
Haircolor System with
20 Volume Oil in Cream
Developer and Redken
Hair Cleansing Cream
Shampoo vs. uncolored
hair treated with a
non-conditioning shampoo
**
Leaves hair 2x smoother
than before coloring
HAIRCOLOR: CHROMATICS | 20GUIDELINES FOR COVERING GRAY FOR CHROMATICS MIXING & PROCESSING
0-50% GRAY: MIXING RATIO OIL IN CREAM LEVELS
USAGE MINUTES SPECIAL INSTRUCTIONS
use Target Shade (COLOR : DEVELOPER) DEVELOPER OF LIFT
50-100% GRAY: 10 volume Up to 1 Minimal Lift
Use half desired shade and half base i.e. N/NW in Chromatics and nn/g in Ultra Rich For modern, prismatic
CHROMATICS
Standard Lift/ gray coverage,
Mix 1:1 20 volume Up to 2 35
Gray Coverage formulate with the N or
UNDERSTANDING THE LABEL 30 volume Up to 3 Additional Lift
NW families.
0 NATURAL
1 BLUE/ASH
2 VIOLET/IRIDESCENT
BEYOND COVER
3 GOLD
CHROMATICS
For best results, use 20 vol.
4 COPPER 75-100%
Mix 1:1 20 volume Up to 2 35 Chromatics Oil in Cream
Gray Coverage
5 RED VIOLET/MAHOGANY Developer (no heat).
6 RED
7 GREEN
8 MOCHA *
Use this ratio to help
9 PEARL 10 volume maintain the proper
balance of Chromatics
CHROMATICS
Varies Remixed and Chromatics
Tonal Modifier
Mix 1:1* 20 volume according to 35 dyes: ¼ Chromatics
for on/off scalp
REMIXED
formulation Remixed and 1¾
Chromatics. Color tone
30 volume and longevity may be
compromised otherwise.
10 volume Up to 1 Minimal Lift
CHROMATICS
For traditional,
ULTRA RICH
Standard Lift/
Mix 1:1 20 volume Up to 2 35 monochromatic gray
Gray Coverage
with NN or G families.
30 volume Up to 3 Additional Lift
OTHER CHROMATICS PRODUCTS
Chromatics Clear is the non-pigmented version of Chromatics that lets
you create a variety of creative, corrective and customizable effects.
Chromatics Oil in Cream Developer (10, 20 and 30 volume) is the
dedicated developer for Chromatics. Depending on hair texture and
density, you may see from 1–3 levels of lift depending on the developer
selected and how it is used.
21 | HAIRCOLOR: CHROMATICS HAIRCOLOR: CHROMATICS | 22PRISM ATIC PERM ANENT COLOR. ZERO AM M ONIA.
AGE-DEFYING PERM ANENT COLOR
NATURAL NATURAL
NATURAL ADJUSTING COOLS COOL BROWNS & BEIGES REDS & VIOLETS COPPERS GOLDS WARM BROWNS & BEIGES COOL BROWNS & BEIGES COPPERS WARM BROWNS & BEIGES
WARM WARM
DESCRIPTION ASH/ ASH/ ASH/ ASH/ ASH/ IRIDESCENT/ VIOLET/ BROWN/ BROWN/ VIOLET/ VIOLET/ RED/ RED/ COPPER/ COPPER/ COPPER/ GOLD/ GOLD/ GOLD/ GOLD/ GOLD/ GOLD/ BROWN/ NATURAL ASH/ IRIDESCENT/ BROWN/ BROWN/ COPPER/ GOLD/ GOLD/ BROWN/ NATURAL
& LEVEL OF NATURAL RED COPPER GOLD
DEPOSIT ash blue violet green gold gold brown violet red violet red violet red copper gold red gold copper red beige iridescent mocha copper WARM gold gold violet red red beige iridescent copper WARM
10
ULTRA
PALE 10N 10Av 10Ig 10G 10Gb 10NW 10Ago 10Gi
BLONDE 10 10.12 10.23 10.3 10.31 10.03 10.13 10.32
9
VERY
LIGHT 9N 9Ab 9Ago 9Gi 9NW 9Gb 9NW
BLONDE 9 9.1 9.13 9.32 9.03 9.31 9.03
8
LIGHT
BLONDE 8N 8Aa 8Av 8Ag 8Ig 8Cc 8Cg 8G 8Gr 8Gb 8NW 8Ago 8Gi
8 8.11 8.12 8.17 8.23 8.44 8.43 8.3 8.36 8.31 8.03 8.13 8.32
7
MEDIUM
BLONDE 7N 7Ab 7Ago 7C 7Cr 7Gc 7Gi 7NW 7Ig 7Cr 7Gb 7NW
7 7.1 7.13 7.4 7.46 7.34 7.32 7.03 7.23 7.46 7.31 7.03
6
DARK
BLONDE 6N 6Aa 6Ag 6Ig 6Rr 6R 6Cc 6Cg 6G 6Gr 6Gb 6Gm 6Bc 6NW 6Gi
6 6.11 6.17 6.23 6.66 6.6 6.44 6.43 6.3 6.36 6.31 6.35 6.54 6.03 6.32
5
LIGHT
BROWN 5N 5Ab 5Ig 5Br 5Vv 5C 5Cr 5Gi 5NW 5Ig 5Gb 5Bc 5NW
5 5.1 5.23 5.56 5.22 5.4 5.46 5.32 5.03 5.23 5.31 5.54 5.03
4
MEDIUM
BROWN 4N 4Ag 4Vr 4Rr 4Gm 4Bc 4NW 4Br
4 4.17 4.26 4.66 4.35 4.54 4.03 4.56
3
DARK
BROWN 3N 3NW
3 3.03
2
DARKEST
BROWN 2N
2
1
BLACK
COLOR CONTROL SERIES. ZERO AMMONIA.
1Ab
1.1
VIOLET BLUE GREEN
CHROMATICS CLEAR
CLEAR Clear is the colorless version of Chromatics It may be used
alone to lift without deposit or to dilute or cus tomize a shade.
Shade contains Rubilane® copper dye Shade contains R5 red dye Shade contains Carmin'R red dye *
Mix with any Chromactics shade in a 1:7 ratio for best results.
UNDERSTANDING THE LABEL CHROMATICS TRADITIONAL
CHROMATICS TRADITIONAL LEVEL
LEVEL SYSTEM
SYSTEM CHART CHART MIXING RATIO
(COLOR : DEVELOPER)
OIL IN CREAM
DEVELOPER
LEVELS
OF LIFT USAGE MINUTES SPECIAL INSTRUCTIONS
EXAMPLE:
LEVEL DESCRIPTION UNDERTONE CORRECTIVE TONE 10 volume Up to 1 For traditional, monochromatic
Minimal Lift
23 | HAIRCOLOR: CHROMATICS Chromatics gray coverage, formulate
HAIRCOLOR: CHROMATICS BEYOND COVER & CHROMATICS with NN or
REMIXED | 24
Level 6Rv Secondary Tone
10 Ultra Pale Blonde Pale Yellow Violet
Ultra Rich Mix 1:1 20 volume
30 volume
Up to 2 Standard Lift/Gray Coverage
Up to 3
35 G families
Additional LiftM ONOCHROM ATIC COLOR. ZERO AM M ONIA.
DESCRIPTION
& LEVEL NATURALS ADJUSTING COOLS COOL BROWNS & BEIGES REDS AND VIOLETS COPPERS GOLDS WARM BROWNS & BEIGES
OF DEPOSIT
NATURAL NATURAL NATURAL Ash PEARL ASH blue ASH violet ASH Gold Brown Red RED Violet NEW RED Red COPPER red GOLD GOLD beige GOLD iridescent BROWN copper
½ oz. 09N ¼ oz. 09T ½ oz. 09V
10 1½ oz. 000 ¼ oz. 09V
1½ oz. 000
1½ oz. 000
¼ oz. 09NA ½ oz. 09V
ULTRA PALE BLONDE 10NN ¼ oz. 09WN 10P ¼ oz. 09NA 10Av 1½ oz. 000
10.0 1½ oz. 000 10.9 ¼ oz. 09V 10.12
1½ oz. 000
NEW NEW
1 oz. 09N 1 oz. 09V 1 oz. 09G 1 oz. 09GB
9 1 oz. 000 1 oz. 000 ½ oz. 09V
½ oz. 000
1 oz. 000
½ oz. 09NA 1 oz. 09V ¾ oz. 09WB
VERY LIGHT BLONDE
9NN ½ oz. 09WN 9Av 1 oz. 000 9Ago 1 oz. 09WN 9Gb ¼ oz. 09V
9.0 1 oz. 000 9.12 9.13 ¼ oz. 09NA 9.31 1 oz. 000
¾ oz. 000
2 oz. 09N 1½ oz. 09N ½ oz. 09T 1 oz. 09G
8 ¼ oz. 09NA ½ oz. 09B ½ oz. 09V 1 oz. 000
LIGHT BLONDE ¼ oz. 07WN ¼ oz. 09NA 1 oz. 000 ½ oz. 07G
8NN 1½ oz. 000 8NA ¼ oz. 06NA 8P ½ oz. 09NA 8G 1½ oz. 000
8.0 8.01 1½ oz. 000 8.9 ½ oz. 09V 8.3
1 oz. 000
NEW NEW
1½ oz. 08N 1 oz. 08N 2 oz. 08GI 1 oz. 07GB 1 oz. 08GI
7 ½ oz. 000 ½ oz. 09B
½ oz. 000
1¾ oz. 08GI 1 oz. 000 1 oz. 000
MEDIUM BLONDE ½ oz. 09NA ¼ oz. 9NA 1 oz. 08GI 1 oz. 08GI
7NN ¼ oz. 07WN 7NA ½ oz. 09NA 7Ago 7Gb ½ oz. 09V 7Gi 1 oz. 000
7.0 1¼ oz. 000 7.01 ¼ oz. 06NA 7.13 7.31 7.32
1¼ oz. 000
NEW NEW
1¾ oz. 08N 1½ oz. 08N 2 oz. 09B 1 oz. 06R 1 oz. 07G 2 oz. 07GB ½ oz. 07CB
6 ¼ oz. 06N ¼ oz. 09B ½ oz. 09NA ¾ oz. 000 1 oz. 000 1 oz. 07G 1½ oz. 000
¼ oz. 06NA ¼ oz. 06N ½ oz. 06NA ¼ oz. Red Kicker 1 oz. 07G ¼ oz. 06V ½ oz. 06BC
DARK BLONDE
6NN ¼ oz. 05WN 6NA ½ oz. 06NA 6Ab 1 oz. 000 6Rr 2 oz. 07RR
6G 1 oz. 000 6Gb ¾ oz. 000 6Bc 1½ oz. 000
6.0 1½ oz. 000 6.01 1½ oz. 000 6.1 6.66 6.3 6.31 6.54
NEW NEW
1 oz. 06N 1 oz. 06N 2 oz. 06GI 1 oz. 06GI
5 1 oz. 000 ½ oz. 09B
½ oz. 000
1¾ oz. 06GI 1 oz. 000
½ oz. 06NA ¼ oz. 06NA 1 oz. 06GI
LIGHT BROWN
5NN ¼ oz. 05WN 5NA 1 oz. 06NA 5Ago 5Gi 1 oz. 000
5.0 1¼ oz. 000 5.01 1 oz. 000 5.13 5.32
1½ oz. 06N 1 oz. 06N 2 oz. 06G
4 ½ oz. 03N 1 oz. 09B 1 oz. 05G
½ oz. 06NA 2 oz. 06NA 1 oz. 000
MEDIUM BROWN
4NN ½ oz. 05WN 4NA 4G
4.0 1 oz. 000 4.01 4.3
3
DARK BROWN
2
DARKEST BROWN
KEY
Shade contains Carmin'R red dye
REFRESH KEY
1 Shades EQ Gloss
BLACK
SHADE Shades EQ Cream
UNDERSTANDING THE LABEL CHROMATICS TRADITIONAL LEVEL SYSTEM CHART GUIDELINES FOR COVERING GRAY
EXAMPLE: LEVEL DESCRIPTION UNDERTONE CORRECTIVE TONE For the best results when using Chromatics Ultra Rich, formulate with NATURAL NATURAL (NN) or GOLD (G) shades in these proportions:
10 ULTRA PALE BLONDE PALE YELLOW VIOLET
Chromatics Ultra Rich
Level 5Rv
5.62
Secondary Tone
(violet)
9
8
VERY LIGHT BLONDE
LIGHT BLONDE
YELLOW
YELLOW/ORANGE
VIOLET
BLUE/VIOLET
% of Gray
Up to 25%
NN or G
½ oz.
Proportion of other shades
1 ½ oz.
7 MEDIUM BLONDE ORANGE BLUE
25–50% 1 oz. 1 oz.
Primary Tone 6 DARK BLONDE RED/ORANGE BLUE/GREEN
25 | HAIRCOLOR: CHROMATICS ULTRA RICH 50–75% 1 ½ oz. HAIRCOLOR: CHROMATICS
½ oz. ULTRA RICH | 26
(RED) 5 LIGHT BROWN RED GREEN
75–100% 1 ¾ oz. ¼ oz.
4 MEDIUM BROWN RED/VIOLET YELLOW/GREENLizzy Jagger
for Redken 5th Avenue
HDRESOLUTION
LOW LIFT ALKALINE COLOR
• Low lift alkaline color
• Up to 1 level of lift with exceptional saturation and reflectivity
• Enhanced condition and shine
• Covers up to 70% gray
• Fast, easy mixing in a 1:1 ratio of color to HD Developing Lotion
1. Low lift alkaline dyes combine with
HD Developing Lotion to penetrate
the fiber, lifting up to one level (1:1 ratio)
2. Saturated tones are deposited
for high clarity color with
brilliance and vibrant reflects.
3. A blend of conditioning polymers smoothes
the surface for enhanced shine and condition,
sealing high-resolution results.
HIGH VISIBILITY SHADES
Formulated with direct dyes for the most vibrant, visible reds on even the
darkest bases. Combine any of our high visibility shades (7.44, 6.46, 5.56)
with our HD Developing Lotion in 6 and 15 volume for maximum intensity.
DEVELOPER
HD Developing Lotion is the dedicated developer for HDResolution
and is available in 6 volume and 15 volume.
HAIRCOLOR: HDRESOLUTION | 28MIXING & PROCESSING Lizzy Jagger
for Redken 5th Avenue
MIXING RATIO LEVELS
HD DEVELOPING LOTION MINUTES
(COLOR : DEVELOPER) OF LIFT
6 volume (1.8%)
Deposit
HD Developing Lotion
HDRESOLUTION
Mix 1:1 20 minutes
15 volume (4.5%)
Up to 1 level
HD Developing Lotion
HDResolution is mixed in a 1:1 ratio of Demi-color to 6 or 15 volume
HD Developing Lotion. Always mix in equal parts and use immediately.
29 | HAIRCOLOR: HDRESOLUTION | 30LOW LIFT ALKALINE COLOR
TONE MATTES & BLUES VIOLET NATURALS MOCHAS GOLDS COPPERS RED
MATTE NATURAL ASH VIOLET NATURAL MOCHA MOCHA GOLD GOLD COPPER COPPER COPPER RED RED BROWN COPPER
ASH ASH GOLD VIOLET VIOLET NATURAL GOLD ASH MOCHA GOLD BEIGE GOLD COPPER GOLD BROWN COPPER VIOLET RED COPPER RED RED
LEVEL OF DEPOSIT
.71 .01 .13 .2 .22 .0 .03 .81 .8 .83 .31 .3 .34 .43 .45 .44 .62 .6 .64 .56 .46
10
ULTRA PALE BLONDE
10.0 10.03 10.3 I
9
VERY LIGHT BLONDE
9.01 9.0 9.03 9.81 9.3
8
LIGHT BLONDE
8.2 8.0 8.03 8.8 8.3 8.34 8.64
7
MEDIUM BLONDE
7.01 7.13 7.0 7.03 7.81 7.83 7.31 7.3 7.44
6
DARK BLONDE
6.0 6.03 6.81 6.3 6.34 6.45 6.44 6.6 6.46
5
LIGHT BROWN
5.01 5.2 5.0 5.03 5.31 5.3 5.62 5.56
4
MEDIUM BROWN
4.71 4.22 4.0 4.81 4.8 4.62
UNDERSTANDING THE LABEL:
3
DARK
BROWN 3.0
Level 8.83 Secondary
Tone
(Gold)
2
Primary Tone
DARKEST BROWN (Mocha)
2.0 Shade contains R5 red dye High Visibility Shades CLEAR
THE COLOR WHEEL
Always consider the tone of the hair that you are starting with.
FORMULATION GUIDELINES
1. Determine your client’s natural level.
MIXING RATIO (COLOR : DEVELOPER) HD DEVELOPING LOTION LEVELS OF LIFT MINUTES
Use the color wheel to counteract or enhance tones. To counteract 2. Determine the target level chosen by your client based on 6 volume HD Developing Lotion Deposit Only
tones, select a shade with an opposite tonal value. Remember, one level lighter, tone-on-tone, or one level darker:
opposites neutralize. To enhance tones, select a shade with a similar Mix 1:1 20 Minutes
tonal value. ONE LEVEL LIGHTER
When you want to lighten the client’s hair one level, select an 15 volume HD Developing Lotion Up to 1 level
HDResolution shade that is one level lighter than their natural level.
YELLOW 0 NATURAL FORMULATION EXAMPLE FOR ONE LEVEL LIGHTER
1. Natural Level: 6 HDResolution is mixed in a 1:1 ratio of low alkaline color to 6 or 15 volume HD Developing Lotion. Always mix in equal parts. Use immediately.
1 BLUE/ASH
2 VIOLET/IRIDESCENT 2. Target Color: Level 7, Cool Blonde
ORANGE GREEN
3
4
GOLD
COPPER
3. Undertone at Level: Orange
4. Formula: 2 oz. 7.01 HDResolution + 2 oz. 15 vol. HD Developing Lotion USAGE INSTRUCTIONS
TONE-ON-TONE
31 | HAIRCOLOR: HDRESOLUTION 5 BROWN
DEVELOPER TIME LEVELS OF LIFT RESULT HAIRCOLOR: HDRESOLUTION | 32
6 RED When you want to keep the client’s hair at the same level, but change the
RED BLUE tonal value, select an HDResolution shade that is the same level as their
7 MATTE VIRGIN/ 6 vol. 20 minutes Deposit only Deposits tone onto natural baseONE OF A KIND COLOR
OFTEN IMITATED. NEVER DUPLICATED.
USED BY MORE THAN IO MILLION COLOURISTS WORLDWIDE
| 34SHADES EQ DEMI-
PERMANENT
THE TECHNIQUE PERFECTOR
COLOR
EVERY COLOR. EVERY CLIENT. EVERY TECHNIQUE.
• No-ammonia formula, acidic pH
• Up to 100% more shine than before coloring*
• Mix of direct and oxidative dyes
• Refresh all Redken permanent haircolor
• Blend 50% gray with a sheer result
• The formula is perfect to gloss, refresh, cover grey, tone, correct and color… all with a sheer result.
SUPER RESULTS
without any lift.
Advanced technology with up to 100% Guaranteed even color
SUPER GLOSSY Unbeatable shine and condition; hair color made for “the gram.”
SUPER FLEXIBLE Create bespoke shades for every c
lient, every color, every t echnique.
HAIRCOLOR: SHADES EQ | 36IT’S TIME TO ATTRACT A
EVERY COLOR. EVERY CLIENT. EVERY TECHNIQUE.
NEW COLOUR TRIBE
More than just a toner, this small but mighty pink bottle holds the power to transform the color of every client.
ES THAT ES THAT FOR SHADES
FOR SHAD FOR SHADES TH
AT FOR SHAD R THAT
TONE REFRESH COVE CORRECT
For the girl who wants to be her For the girl worrying about For the girl who wants
best blonde. Create personalised For the girl who doesn’t
her first grays, achieve up to AT to shake up her color.
tones of pastel, silver, ash or gold. FOR SHADES THAT compromise on hair condition. Put
hair integrity and color results on a
50% coverage. FOR SHADES TH Transformations are made
GLOSS level playing field. COLOR easy with Shades EQ.
For the girl who always puts quality For the girl who wants to
first. Color that conditions and brighten dull color with
delivers luxurious, high impact vibrant fashion shades.
shine.
37 | PROFESSIONAL SERVICES PROFESSIONAL SERVICES: SHADES EQ | 38SERVICE OPPORTUNITIES MIXING & PROCESSING
SHADES EQ GLOSS SHADES EQ CREAM MIXING RATIO LEVELS
DEVELOPER MINUTES
(COLOR : DEVELOPER) OF LIFT
• Enhance, enrich, change, match, tone • Enhance, enrich, change, match,
GLOSS
down or intensify natural or color-treated tone down or intensify natural SHADES EQ Shades EQ
hair while harmonizing contrast or color-treated hair while Mix 1:1 None 20
GLOSS Processing Solution
• Tone pre-lightened or highlighted hair harmonizing contrast
• Refresh and renew faded mid-shaft and ends (Zones 2 and 3), while
REFRESH
processing permanent color at the regrowth (Zone 1)
• Restore color to highlights
• Add color immediately following a Redken texture service to restore
any color loss that may have occurred
OTHER SHADES EQ PRODUCTS
Clear shades are unpigmented shades you can use alone to add incredible shine or with any other
• Fill over-lightened hair • Correct uneven, brassy or overly
DEFINE CORRECT
shade to dilute color intensity (refer to the "Dilution Solution" chart).
• Correct uneven, brassy or overly vibrant tones
vibrant tones • Harmonize tone from scalp to ends Shades EQ Processing Solution and Shades EQ Gloss to Gel Cream Developer are the unique
developers for Shades EQ Gloss. Pro-oxide Cream Developer is the appropriate developer for
Shades EQ Cream.
• N/A • Add dimension with lowlights
• Color block and add contour with
precise placement
• Blend gray up to 50% without lifting the •B
lend gray up to 50% with richer
COVER
GRAY
hair’s natural pigment color and without lifting the hair’s
natural pigment
• Deposit shine only
BRIGHTEN CLEAR
• Dilute color intensity
• Dilute level density
• N/A
*N and G are superior gray coverage families
DILUTION SOLUTION
Shades EQ shades can be diluted with a clear shade to lessen intensity or lighten the tone of any Shades EQ formula.
• Shades EQ Gloss Crystal Clear mixes with Shades EQ Processing Solution and offers no lift
• Shades EQ Cream Clear mixes with 10 volume Pro-oxide Cream Developer and offers no lift
Use the following proportions to customize your formula:
FORMULA LEVEL 01–03 04–06 07–09 SHADE CRYSTAL CLEAR DEVELOPER
MAXIMUM DILUTION ½ oz. 1 ½ oz. 2 oz.
MODERATE DILUTION 1 oz. 1 oz. 2 oz.
MINIMAL DILUTION 1 ½ oz. ½ oz. 2 oz.
FULL STRENGTH 2 oz. - 2 oz.
NOTE: For optimum penetration and durability of color results, Redken recommends processing for the
standard time of 20 minutes. To achieve lighter results, use diluted formulas, not reduced processing time.
39 | HAIRCOLOR: SHADES EQ HAIRCOLOR: SHADES EQ | 40SHADES EQ TONE Silver/Blue Green/Yellow
EQUALIZING CONDITIONING
COLOR GLOSS
Blue Blue/Violet Blue/Violet Blue/Violet Red/Violet
NEUTRAL
Gold/Violet Gold/Mauve Yellow Yellow/Yellow Yellow/Orange Orange Orange/Red
AUBURN/
Red/Orange Red Orange/Orange Copper/Red Red Red/Violet Violet/Rose Violet Violet Violet
GREEN GOLD GOLD GOLD WARM COPPER RED COPPER COPPER RED VIOLET VIOLET
LEVEL OF TITANIUM BLUE VIOLET BLUE PEARL NATURAL BROWN GOLD COPPER AUBURN RED VIOLET
NATURAL IRIDESCENT BEIGE GOLD GOLD BROWN BROWN COPPER RED VIOLET ROSE VIOLET
DEPOSIT BLONDE ACCENT
BLACK TO GRAY BACKGROUND COLOR NO BACKGROUND COLOR
07, 08, 09
10
and 010
ULTRA PALE shades have
BLONDE the least 010N 010VV
amount of Delicate Lavender Ice
Natural
pigment
9 to provide
the lightest
LIGHT SHADES
VERY LIGHT
BLONDE levels of 09T 09B 09P 09N 09NB 09GB 09AA 09VRo 09V
deposit. Chrome Sterling Opal Glow Café au Lait Irish Crème Butter Cream Papaya Rosé Platinum Ice
8
LIGHT
BLONDE 08T 08VB 08N 08GG 08WG 08C 08VRo
Silver Violet Frost Mojave Gold Dip Golden Cayenne Rose Quartz
Apricot
7
MEDIUM
BLONDE 07T 07VB 07P 07N 07NB 07G 07C 07CB
Steel Violet Star Mother of Mirage Chestnut Saffron Curry Spicestone
Pearl
04, 05
6
and 06
DARK shades are
BLONDE described as 06T 06VB 06N 06NB 06GB 06G 06GG 06WG 06AA 06CB 06RB 06R 06VRo
medium in Iron Violet Lagoon Moroccan Brandy Toffee St. Tropez Midas Touch Mango Bonfire Amber Glaze Cherry Cola Rocket Fire Mauve Rose
MEDIUM SHADES
Sand
their level
5 of deposit.
LIGHT
BROWN 05N 05C 05CB 05CC 05V
Walnut Chili Brownstone Electric Shock Cosmic Violet
4
MEDIUM
BROWN 04NB 04WG
Maple Sun Tea
01 and 03
3
shades
DARK contain the
BROWN greatest 03N 03NB 03R 03V
amount of Espresso Mocha Java Roxy Red Orchid
DARK SHADES
pigment
2 and deepest
DARKEST deposit.
BROWN
1
BLACK 01B
Onyx
Pastels have different
PASTELS/KICKERS/CLEAR
end results depending on
hair’s starting level. For
optimal results, use on the 000
following levels or above: Crystal Clear Pastel Pastel Pastel Peach Pastel Pink
Silver Green & Pink: Silver Green Aqua Blue
Level 9+
Peach: Level 8+
Aqua Blue: Level 7+
Clear adds more shine
and can be used alone or
to dilute the intensity of
any shade.
4 NEW
VIBRANT
DIRECT DYE
SHADES
41 | HAIRCOLOR: SHADES EQ GLOSS HAIRCOLOR: SHADES EQ GLOSS | 42BEFORE AFTER
Using color camo.
5 min only. COLOR CAMO
NO FUSS, 5 MINUTE GRAY BLENDING
• GRAY IS CAMOUFLAGED AND NATURALLY BLENDED
• DISCRETE BACKWASH APPLICATION
• LOW MAINTENANCE NATURAL LOOKING RESULTS
• GRADUALLY FADES WITH NO UNNATURAL TONES
• AMMONIA FREE FORMULA WITH PROTEIN AND QUINOA OIL
FOR STRENGTH AND SHINE
LIGHT NAT LIGHT ASH MED NAT MED ASH DARK ASH
43 | HAIRCOLOR: COLOR CAMO HAIRCOLOR: COLOR CAMO | 44COLOR CAMO
A NO FUSS, 5 MINUTE GRAY BLENDING SERVICE
MIXING & PROCESSING
1. Mix Color Camo with 10 volume Pro-oxide Cream Developer in a 1:1 ratio in an applicator bottle.
Once mixed, product must be applied immediately to hair.
2. Start in the area where hair is the grayest—for most men it’s the temple area, top or hairline.
Do not overlap with hair that has been previously colored.
3. For an all-over application, an applicator bottle is recommended for speed. For a targeted
application, a comb is recommended. Apply to dry or towel-dried hair at the shampoo bowl.
Featuring advanced technology, Color Camo camouflages gray hair in 5 minutes.
Take ¼" or ½" partings and quickly apply the color—2 to 3 minutes is all you need! Avoid the skin
Processing for 10 minutes or using darker shades will deliver deeper, darker coverage.
as you work.
With five shades, cool tonality, easier application, low maintenance results, Color Camo has
4. Processing time begins immediately upon finishing the application or after the first 3 minutes
everything you need to take your men’s color business to the next level!
from beginning the application. Process for 5 minutes; for the dark range shades, process for
10 minutes. Color Camo processes at room temperature.
SHADE COLLECTION
Color Camo shades are formulated with customized dyes for natural results.
5. Shampoo, condition and style with the appropriate Redken Brews products.
BEFORE COLOR CAMO
NATURAL LEVEL (50% GRAY)
AFTER COLOR CAMO
ASH TONE (GRAY + BLUE/VIOLET) NATURAL TONE (GRAY + GREEN/GOLD)
RETOUCH APPLICATION
1. Repeat steps 1–5, applying to the re-growth area.
5 mins development time 5 mins development time
NOTE: After repeated services, any haircolor will get darker when applied to previously colored hair.
Color Camo is formulated to remain natural-looking between services, if used as directed.
LIGHT
If darker ends result from repeated applications, you may only want to pull through the ends as
needed for the last minute.
light (levels 7 and higher) light ash light natural
2. Rinse, shampoo and condition with the appropriate Redken Brews products.
MEDIUM
DEVELOPER
Pro-oxide Cream Developer has a super smooth consistency for easy mixing
medium (levels 4–6) medium ash medium natural
and application, and provides predictable performance for all types of
10 mins development time applications—use ONLY the 10 volume with Color Camo.
DARK
COLOR CAMO FACTS AND FEATURES:
dark (levels 1–3) dark ash
• 5 minute processing time for gray blending*
• 10 minute processing time with dark shades**
SHADE SELECTION • Ammonia-free, permanent dye technology with demi-permanent results
• Gel-like viscosity adheres to coarse gray hair without dripping
• Determine your client’s natural level range: light (levels 7 and higher), medium (levels 4–6)
or dark (levels 1–3). • Darker color of formula increases visibility to ease application
• Select a shade in the same range as his natural color. • Fragrance is discrete for more pleasant application
• Pick the tone you want to see: Ash = smoky; Natural = cool gold. • Use with Redken’s 10 volume Pro-oxide Cream Developer to provide easier and
more efficient inventory management
NOTE: Color Camo does not cover gray hair completely. It is formulated to “camouflage” gray hair
and blend it in with natural pigmented hair. For best results, Redken recommends Color Camo for men • Quinoa oil and protein enriched formula helps strengthen hair and add healthy shine
who have 50% gray or less. • Gray is camouflaged, naturally blended and gradually fades without unnatural gold
or red tones
*Light and Medium shades process for 10 minutes only if you want a
deeper, darker result or when using the dark shades
**Dark shades process in 10 minutes only due to concentration of dyes
***Always use Color Camo with 10 volume Pro-oxide Cream Developer
45 | HAIRCOLOR: COLOR CAMO HAIRCOLOR: COLOR CAMO | 46Chloe Nørgaard
for Redken 5th Avenue
CITY BEATS
VIVIDS AND PASTELS. pHENOMENAL CONDITION.
INSPIRATION
Feel the beat of NYC with 10 shades inspired by the city streets
FASHION
Model, social media influencer and color chameleon Chloe Nørgaard and famed NYC street artist Eric Haze
INNOVATION
Acidic formula for healthy-looking, conditioned results
WHISPER TALK SHOUT
Wearable hues Fun & expressive shades Bold color that stops traffic
THE COLLECTION:
SEMI-PERMANENT HAIRCOLOR
• 9 vibrant stay-true hues, plus Clear. No mess, no bleed
• Acidic formula conditions and seals the cuticle
• Shades that transition seamlessly, whether bold or pastel
• No developer required
• Intermixable direct dyes
HAIRCOLOR: CITY BEATS | 48CITY BEATS APPLICATION & PROCESSING
• Apply City Beats directly to pre-lightened, clean, towel-dried hair. The lighter your starting level,
the brighter your end result will be
• Apply with brush and bowl. Avoid direct application to the scalp as staining may occur
• For best results apply to hair that is 80–100% dry
• Can be applied to both natural and previously colored hair
CITY BEATS
VIBRANT CONDITIONING COLOR CREAM
• Process at room temperature for 20 minutes. Do not use heat. For more vibrancy, increase
processing time to 30 minutes
TIMES BIG APPLE
SQUARE TEAL RED
PRO TIP: As with any “top coat” color, if the canvas is uneven, the end result will be uneven.
Always make sure to even out the starting color with Shades EQ Gloss before
applying City Beats. Do not use on over-compound henna or progressive color.
EAST VILLAGE YELLOW
VIOLET CAB
MIDTOWN BROADWAY
MAGENTA BLUE
CITY BALLET PINK CHELSEA CORAL
CLEAR
49 | HAIRCOLOR: CITY BEATS HAIRCOLOR: CITY BEATS | 50Soo Joo Park
for Redken 5th Avenue
pH-BONDER
PROTECT BONDS. BALANCE pH.
PRESERVE FIBER INTEGRITY.
pH-Bonder is a complete solution that works from the inside out to promote
bond integrity during a professional haircolor or lightening service.
THE pH-BONDER SYSTEM
• Helps reduce breakage for increased strength
• Improves elasticity
• Provides touchable smoothness
• Adds visible shine
THE pH-BONDER DIFFERENCE
• No compromise on processing time
• No need to bump up the developer
• No change in mix consistency
• Includes an easy to use dosing syringe for mess-free, precise measurement
• SUITABLE FOR ALL HAIR TYPES
• FREE OF SILICONE
2-STEP BACKBAR SYSTEM
• #1: Bond Protecting Additive helps protect bonds during technical services
to keep fibers strong from within
• #2: Fiber Restorative Pre-Wash Concentrate helps restore the hair fiber
and smoothes hair’s cuticle for improved strength, shine and softness
during/after technical services
RETAIL
• Post-Service Perfector helps maintain hair’s natural pH.
Recommended for use once a week (before shampoo) alongside
the client’s current Redken haircare regimen
PROFESSIONAL SERVICES: pH-BONDER | 52APPLICATION #1 BOND PROTECTING ADDITIVE MIXING TABLE
#1 BOND PROTECTING ADDITIVE #2 FIBER RESTORATIVE PRE-WASH CONCENTRATE POWDER LIGHTENER HI LIFT COLOR PERMANENT AND
DEMI-PERMANENT COLOR
DIRECTIONS: DIRECTIONS:
1. Wearing suitable gloves, mix your lightener or 1. After using pH-Bonder #1 Bond Protecting Additive,
color as usual. Important: Always mix developer rinse highlights or color from hair. Do not shampoo.
and lightener/color before adding pH-Bonder 2. Towel blot hair well to remove excess moisture.
#1 Bond Protecting Additive.
3. Depending on hair length and density, apply
2. Using the syringe, add pH-Bonder 15–30 g of pH-Bonder #2 Fiber Restorative 15–30g 15–90ml 4ml 30g 60ml 2ml 60g 60ml 4ml
#1 Bond Protecting Additive to your formula. Pre-Wash Concentrate into hair from roots to
30–60g 30–120ml 8ml
› For lightener, add 4 ml of pH-Bonder #1 Bond ends. Gently comb through once. Leave on for
Protecting Additive for every 15–30 g (1/2–1 oz.) 10 minutes at room temperature.
of powder or 8 ml of pH-Bonder #1 Bond 4. Rinse thoroughly from hair. Follow with shampoo
Protecting Additive for every 30–60 g (1–2 oz.) and conditioner as usual. FOIL HIGHLIGHTS
of powder used in mixture Read the instructions for use carefully. In case Follow directions as usual paying careful attention to the scoop size of your lightener and the
› For color, add 4 ml of pH-Bonder #1 Bond of contact with eyes, rinse them immediately. accuracy of your measurements.
Protecting Additive for every 60 g (2 oz.) of BALAYAGE
colorant used in mixture. Apply lightener or Use 4ml of pH-Bonder #1 Bond Protecting Additive per 15-30g of lightener.
color as usual
CREAM BLEACH
3. Rinse lightner or color from hair—do not shampoo. Use 8ml of pH-Bonder #1 Bond Protecting Additive for every 1.5–2 oz. (45–60 g) of cream
4. Dry thoroughly with a towel. bleach used. Use 4ml of pH-Bonder #1 Bond Protecting Additive for any quantity of cream
Rinse syringe thoroughly after bleach under 1.5 oz. (45 g).
every use. Always store the bottle COLOR AND GLOSS
in the upright position. Use 4ml (at most) of pH-Bonder #1 Bond Protecting Additive per 2 oz. (60 g) to your base
5. Follow with pH-Bonder or gloss color.
#2 Fiber Restorative
Pre-Wash Concentrate.
UNIQUE DOSING SYRINGE
1 2 4
STEP 1: Remove cap from the #1 Bond Protecting Additive.
STEP 2: Snap the orifice securely into the bottle neck with the ridged end facing into the bottle.
POST-SERVICE PERFECTOR
STEP 3: Push air out of syringe. Firmly push syringe into bottle opening.
DIRECTIONS: STEP 4: Turn the bottle upside down and pull syringe to the correct dose.
Apply pH-Bonder Post-Service Perfector once a week. Before shampoo, apply on wet,
STEP 5: Dispense liquid slowly into lightener/color mixture. Rinse syringe thoroughly
towel-dried hair. Massage into hair from roots to ends. Leave on for at least 10 minutes.
after every use. Always store in the upright position.
Rinse. Follow with shampoo and conditioner. Read the instructions for use carefully.
In case of contact with eyes, rinse them immediately.
53 | PROFESSIONAL SERVICES: pH-BONDER PROFESSIONAL SERVICES: pH-BONDER | 54LIGHTENERS
BLONDE IDOL
Redken is your Blonde Authority with a versatile collection of high-performance lighteners for amazing
results every time. Whether you want to balayage just a few strands or take a client from brunette to
blonde, modern lightening requires more than good technical skills—the right product is what makes
AT A GLANCE
the difference. Redken has the right lightener for every need!
LIGHTENER BRANDS:
• NEW Flash Lift Bonder Inside All-in-one Bonder in Lightening Powder
• Flashlift Express Blonde
• Flash Lift Maximum Power Lightening Powder
FLASH LIFT BONDER INSIDE
All-in-one Bonder In Lightener Powder
FLASH LIFT
Maximum Power Lightening Powder
FREE HAND
Creamy Lightener for Open Air Techniques
• Up to 8 levels of lift. No additive needed. • On and off scalp • Off scalp
• Free Hand Creamy Lightener for Open Air Techniques
•M
ixes in a variable ratio of 1:1 to 1:2 • Up to 8 levels of lift • Up to 6 levels of lift
• Blonde Glam Cream Lightener
POWDER
for optimal consistency for a variety • Up to 50 minutes • Up to 50 minutes determined
of applications. by the desired result
• Blonde Idol Blue Oil Lightening System
• Blonde Idol High Lift Creams
• Blonde Idol Base Breakers
FLASHLIFT EXPRESS BLONDE
Heat Activated Lightening Cream
BLONDE GLAM
Conditioning Cream Lightener
HIGH LIFT CONDITIONING CREAM
Conditioning Cream Haircolour
• Off scalp • On and off scalp • On and off scalp
• Up to 6 levels of lift • Up to 7 levels of lift • Up to 5 levels of lift
• Up to 30 minutes • Up to 50 minutes • Up to 45 minutes
CREAM
BLUE LIQUD
Lightening System
BASE BREAKERS
Control Contrast Between Natural Colour
• On scalp and Highlights
• Up to 7 levels of lift • On scalp
• Up to 50 minutes • Up to 1 levels of lift
• Up to 10 minutes
OIL
55 | HAIRCOLOR: LIGHTENERS HAIRCOLOR: LIGHTENERS | 56FLASH LIFT BONDER
MAXIMUM POWER LIGHTENING POWDER
INSIDE FLASH LIFT
MAXIMUM POWER LIGHTENING POWDER
• Up to 8 levels of lift • Redken’s first powder lightener to achieve up to 8 levels of lift
• Saves time • Conditioning pro-vitamin B5 for high lift without sacrificing hair quality
• Perfect blondes every time • Customizable for every client’s needs—from extreme platinum blonde results or edgy, dramatic highlights
• No extra steps • 2-component system mixes with all volumes of Pro-oxide Cream Developer (10, 20, 30 or 40 volume)
• No additional mixing
• Increased softness & shine
MIXING & PROCESSING
• Flash Lift has a variable mixing ratio, which ranges from 1:1 to 1:2
MIXING & PROCESSING • In a non-metallic bowl, use the calibrated Flash Lift scoop to measure 1 oz. (15 grams) of lightener with either:
• Wear suitable disposable gloves. › 1 oz. of developer for a perfect 1:1 ratio, ideal consistency for open air, freehand techniques, allows for
• Mix product in well-ventilated area. strong adherence and maximum lightening power
•P
ut the reccomended amount of Flash Lift Bonder inside Redken Pro-Oxide Cream Developer in › 2 oz. of developer for a 1:2 ratio, ideal consistency for on-scalp techniques, allows ease of spreadability
a non-metallic bowl. for full head foils and ombré techniques
• Blend untill smooth consistency is achieved.
MIXING RATIOS
MIXING RATIOS APPLICATION ON-SCALP OFF-SCALP
OFF-SCALP APPLICATIONS FLASH LIFT 1 scoop (15 grams) 1 scoop (15 grams)
ONLY USE WITH THE RECOMMENDED 10-40 volume (maximum) 10-30 volume (maximum) PRO-OXIDE CREAM DEVELOPER 1 oz. 10, 20 or 30 volume 2 oz. 10, 20, 30 or 40 volume
REDKEN PRO-OXIDE DEVELOPERS
RECOMMENDED MIXING RATIO
Wear suitable disposable gloves.
Mix in a ventilated area.
1:1
30g of powder + 30ml of developer
1:1.5
1:2
30g of powder + 60ml of developer TIMING
ON/OFF-SCALP APPLICATION:
30g of powder + 45ml of developer
1:2
Process at room temperature until desired lightness is achieved, for up to a maximum of 50 minutes.
30g of powder + 60ml of developer DO NOT USE HEAT. DO NOT COVER HAIR. When processing is complete, rinse, shampoo and condition
(when using 1:2 for off scalp with Extreme or Blonde Idol.
application, use only up to 30
volume maximum)
DEVELOPER
Pro-oxide Cream Developer (available in 10, 20, 30 and 40 volume) has
TIMING a super smooth consistency for easy mixing and application, and provides
predictable performance for all types of applications.
ON/OFF SCALP APPLICATION:
Process at room temperature untill desired lightness is achieved, for up to a
maximum of 50 minutes. DO NOT HEAT. DO NOT COVER HAIR. When processing
is complete, rinse shampoo and condition with Extreme or Blondage.
DEVELOPER
Pro-oxoide Cream Developer (available in 10, 20, 30 and 40 volume) has
a super smooth consistency for easy mixing and application, provides
predictable performance for all types of applications.
57 | HAIRCOLOR: LIGHTENERS HAIRCOLOR: LIGHTENERS | 58FREE HAND
CREAMY LIGHTENER FOR OPEN AIR TECHNIQUES
BLONDE IDOL
YOUR ULTIMATE TOOLKIT FOR LIGHTENING AT EVERY LEVEL
• Specifically formulated for open air, Balayage and freehand techniques
• Up to 6 levels of lift HIGH LIFT CONDITIONING CREAM BASE BREAKERS
• Formulated with ceramides • Conditioning cream haircolour • Ideal solution when the contrast between
• Perfect consistency—ideal balance of dry outer shell with moist interior • 12 shades, from icy platinum to balanced beige the natural colour and highlights presents a
challenge
• Smooth texture and working consistency • Up to 5 levels of lift in 1 step
• Lets you "break the base" and bump up the
• Stays put after application • Use with 10, 20, 30 or 40 volume natural level slightly
• Use for off-scalp Balayage, Ombre and Sombre techniques Pro-oxide Cream Developer
se Cool to control warmth and Clear
•U
when warmth is desired or not a concern
MIXING & PROCESSING • Up to 1 level of lift in 10 minutes
• Wear suitable disposable gloves
• Mix product in a well-ventilated area
• Place the recommended amount of lightener and developer in a non-metallic bowl
and mix thoroughly until a smooth consistency is achieved
MIXING RATIOS MIXING & PROCESSING
APPLICATION BALAYAGE OR FREE HAND
MIXING RATIO PRO-OXIDE
LEVELS
FREE HAND 1 part (COLOR : CREAM PROCESSING TIME SPECIAL INSTRUCTIONS
OF LIFT
DEVELOPER) DEVELOPER
PRO-OXIDE CREAM DEVELOPER 1.5 parts
*For off scalp only
• For on/off scalp
TIMING
CONDITIONING
applications, process
20–40 vol.
Mix 1:2 Up to 5 45 minutes at room temperature
(maximum)
OFF-SCALP APPLICATION: for up to 45 minutes.
HIGH LIFT
Process until desired lightness is achieved, for a maximum of up to 50 minutes. DO NOT USE HEAT. Do not use heat
CREAM
When processing is complete, rinse, shampoo and condition with Extreme or Blonde Idol.
DEVELOPER
Pro-oxide Cream Developer in 10, 20, 30 or 40 volume has a super
smooth consistency for easy mixing and application, and provides
predictable performance for all types of applications.
BASE BREAKERS
10 minutes • Use 20 vol. Pro-oxide for
Mix 1:1 10 vol. 1 level
No heat coarse or resistant hair
59 | HAIRCOLOR: LIGHTENERS HAIRCOLOR: BLONDE IDOL | 60BLONDE GLAM
CONDITIONING CREAM LIGHTENER
HIGH LIFT
CONDITIONING CREAM
• Redken’s most luxurious conditioning lightener featuring Lumisilk Technology preserves the lipidic rate IDEAL FOR
of natural hair and provides luminous shine and extreme silky condition, with a gentle fragrance SHADE DESCRIPTION
NATURAL LEVELS
• Soft, rich consistency offers a smooth application with maximum control and can lift hair up to 7 levels
BLUE ASH A double dose of blue to provide maximum refinement of
• 2-component system; mixes with Blonde Glam Conditioning Cream Developer .11 orange undertones
4–6
(20, 30 and 40 volume)
TITANIUM Provides more cooling than neutralization. Best for deep
MIXING & PROCESSING .12 orange/gold undertones
3–5
• Blonde Glam has a variable mixing ratio, which ranges from 1:1 to 1:3
• In a non-metallic bowl, use the calibrated Blonde Glam scoop to meaure 1 oz. (20 grams) NATURAL
Produces natural results with little refinement 5–7
of lightener with either: .0
› 1 scoop of developer for a perfect 1:1 ratio , ideal consistency for open air, freehand techniques
BEIGE Creates soft, beige results. Best used on pale yellow
› 2 scoops of developer for a 1:2 ratio 5–7
.13 undertones
› 3 scoops of developer for a 1:3 ratio, ideal consistency for on-scalp techniques
NOTE: If the mixture thickens slightly in the bowl, simply re-stir it. There is no need to add more developer.
NATURAL ASH
Soft blue tones to refine orange/gold undertones 5–7
.01
MIXING RATIOS BLUE Blue tones provide maximum refinement of orange
APPLICATION ON-SCALP OFF-SCALP FREEHAND 5–7
.1 undertones
BLONDE GLAM 1 scoop (20 grams) 1 scoop (20 grams) 1 scoop (20 grams)
BLONDE GLAM 1–3 oz. 20 or 30 volume 1–3 oz. 20 or 30 volume 1–3 oz. 20, 30 or 40 volume ASH PEARL Additional blue tones to create a cooler pearl look
CONDITIONING 5–7
.19 on medium bases
CREAM DEVELOPER
MOCHA PEARL
Rich, warm mocha tones softened with hints of violet 5–7
.89
TIMING
ON-SCALP APPLICATION:
ASH PEARL Violet with extra blue tones for pearl results on light brown
Process at room temperature until desired lightness is achieved for up to a maximum of 50 minutes. .19 to medium blonde bases
5–7
DO NOT USE HEAT. When processing is complete, rinse, shampoo and condition with Extreme or Blonde Idol.
OFF-SCALP APPLICATION:
Process at room temperature until desired lightness is achieved PEARL
Violet-blue tones neutralize strong gold undertones 7–10
for up to a maximum of 50 minutes. DO NOT USE HEAT. .9
DO NOT COVER HAIR. When processing is complete, rinse,
shampoo and condition with Extreme or Blonde Idol.
VIOLET
Violet tones control yellow and pale yellow undertones 7–10
.2
DEVELOPER
Blonde Glam Conditioning Cream VIOLET VIOLET A double dose of violet for maximum refinement of gold
7–10
Developer (available in 20, 30 and 40 volume) contains .22 undertones
conditioning palm oil derivative, which combines with
the white beeswax in the lightener to form Cire-Gloss
for luminous shine on lightened hair.
61 | HAIRCOLOR: LIGHTENERS HAIRCOLOR: LIGHTENERS | 62You can also read
