Project Branding Guidelines - Rev.2 - Interreg Europe
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Project
Branding
Guidelines
Interreg Europe joint secretariat
January 2019
Rev.2
2
Contents
Programme and Project branding 3
Provided Logo versions 4
Typephases 5
Basic colour palette 7
Four topics 9
Project identity 10
Project poster 16
Additional elements 22
Powerpoint template 24
This is the official and only version of the Interreg Europe branding.
It is available in electronic formats such as Adobe® Illustrator eps to import directly into your print documents,
or PNG for electronic-only versions. No other format is acceptable.
This branding, as a key component of the successful identity of Interreg Europe, represents its core image values and its missions.
© Acom Europe, Paris 2015
3
Programme and project branding
The Interreg Europe programme branding is made up of three elements: the
programme name, the EU flag and fund reference, and a visual element – origami
representing through colour the four themes that Interreg Europe supports. The
programme’s corporate branding guide, including project branding, can be found at:
http://www.interregeurope.eu/about-us/logo/
Project branding is based on the Interreg Europe branding, incorporating the most
relevant elements from the programme branding.
Project logos are designed to be ‘stand-alone’.
The logos must be used by projects without adding the the
programme logo. Furthermore, projects should NOT use
Lorem Ipsum
the 4-colour origami as part of their own branding. Only
the relevant colour scheme linked to the topic in which
their project is approved should be used.
The EU flag and reference to the European Regional LoremEuropean
Ipsum Union
European Regional
Development Fund must always be used together with the
Development Fund
project logo.
Specific project branding guidance and all files mentioned in this document can be
accessed at: http://www.interregeurope.eu/about-us/logo/ Lorem Ipsum4 Provided project logo versions Projects are provided with ten logo version files: 1. Vector: Project Logo in CMYK 2. Vector: Project Logo in Greyscale 3. Vector: Project Logo in Black & white 4. Vector: Project Logo with EU Flag in CMYK 5. Vector: Project Logo with EU Flag in Greyscale 6. Vector: Project Logo with EU Flag in Black & white 7. JPG: Project Logo in Color 8. JPG: Project Logo with EU Flag in Color 9. PNG: Project Logo in Color 10. PNG: Project Logo with EU Flag in Color In addition, the EU flag with ERDF reference is also available as a separate vector, jpg and png file, in colour and black & white, to allow for all permutations as described in the brand guidelines. Please note that vector files are generally required for printing, and for all professional graphic design work. PNG and JPG are for electronic use. PNG is recommended for websites. Download logos at: https://drive.google.com/drive/folders/0B_2u8LvpD_IzQndsY19rUFFzSFk
5
Typefaces
All typefaces must never be distorted in any
way.
Montserrat Typeface Logo extensions (programme names, project names)
For project identity the typeface Montserrat has Montserrat Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh tincidunt ut laoreet.
been chosen as it is visually similar to the Interreg Regular + / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %
logo.
Open Sans Typeface Overall communication (body text, headlines, etc.)
The typeface for all other applications from body
Open Sans Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh tincidunt ut laoreet.
text to headlines is Open Sans. It has a neutral, yet
friendly appearance suitable for all applications.
Bold + / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %
Its broad variety of weights and styles makes it
very versatile. It was optimized for print, web, Open Sans Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh tincidunt ut laoreet.
and mobile interfaces, and has excellent legibility Semibold + / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %
characteristics in its letterforms. Both typefaces are
available for free, including web font kits. Open Sans Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh tincidunt ut laoreet.
The fonts can be downloaded: Regular + / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %
Montserrat:
http://www.google.com/fonts/specimen/
Open Sans Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh tincidunt ut laoreet.
Montserrat
Italic + / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %
http://www.fontsquirrel.com/fonts/montserrat
Open sans:
http://www.google.com/fonts/specimen/
Open+Sans
http://www.fontsquirrel.com/fonts/open-sans6
MS Office processing typefaces
Arial
Arial has been selected as the primary corporate
typeface of Interreg Europe because of its general Arial Bold Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh tincidunt ut laoreet.
availability and contemporary and unique feel and + / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %
look. It should be used as the primary typeface in
all publications and publicity material. Arial Bold Italic Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh tincidunt ut laoreet.
Please note that these fonts must not be condensed, + / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %
expanded or digitally manipulated in any way.
Arial Regular Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
Typeface colour nonummy nibh tincidunt ut laoreet.
+ / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %
For most uses, typeface colour must be black on
white background.
Arial Italic Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh tincidunt ut laoreet.
+ / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %7
Basic colour palette
Colour palette
The Interreg Europe colour palette consists of
seven
The uniqueEurope
Interreg colours.colour palette consists of
seven unique colours.
REFLEX LIGHT YELLOW Research SME Low-carbon Environment
BLUE BLUE and competitiveness economy and resource
Do not create extra colours. innovation efficiency
Projects should only use their topic colour as
Alldominating colourbeand
graphics should addfrom
made other
thiscolours - if
series of
needed - from the additional coulour palette.
colours. PANTONE
2716 U Yellow U PMS 109 U PMS 3115 U PMS 347 U PMS 382 U
CMYK
C 100 M 80 C 41 M 30 C 00 M 00 C 00 M 24 C 71 M 00 C 81 M 13 C 49 M 00
Do NOT use a printout of this page as an acurate Y 00 B 00 Y 00 B 00 Y 100 B 00 Y 93 B 00 Y 19 B 00 Y 76 B 01 Y 99 B 00
guide to the palette colours.
RGB
R 00 G 51 R 159 G 174 R 255 G 204 R 253 G 198 R 28 G 184 R 21 G 153 R 152 G 194
such as Pantone, Cromalin, EFIPrint, etc. B 153 B 229 B 00 B8 B 207 B 97 B 34
HEX
#003399 #9FAEE5 #FFCC00 #fdc608 #1cb8cf #159961 #98c222
Greyscale palette
A series of grey completes the colour palette for Greyscale
secondary uses such as web page footer, text block
backgrounds and black/white uses of the origami.
20% 35% 50% 65%8
Additional colour palette
Colour palette
If neutral colours are needed, for example to create
an Interreg
The infographic, these
Europe additional
colour palettecolours canofbe
consists
used.unique colours.
seven
ORANGE DARK DARK DARK LIGHT MEDIUM LIGHT
ORANGE BLUE GREY GREY GREY BLUE
These
Do colours may
not create also
extra be used on the website,
colours.
brochures or other publications.
All graphics should be made from this series of
colours. PANTONE
PMS 021 U PMS 704 U PMS 281 U PMS Neutral PMS 656 U PMS 649 U PMS 657 U
Light grey, medium grey, light blue should Black U
be used with care. CMYK
C 00 M 68 C 27 M 85 C 100 M 84 C 68 M 59 C6M4 C 13 M 7 C8M3
Do NOT use a printout of this page as an acurate Y 99 B 00 Y 100 B 26 Y 29 B 17 Y 56 B 64 Y 5 B 00 Y 8 B 00 Y 4 B 00
guide to the palette colours.
RGB
R 236 G 103 R 152 G 54 R 32 G 54 R 54 G 54 R 243 G 243 R 228 G 232 R 239 G 243
such as Pantone, Cromalin, EFIPrint, etc. B7 B 21 B 104 B 54 B 243 B 233 B 245
HEX
#ec6707 #932f0a #213669 #363636 #f3f3f3 #e4e8e9 #eff3f5
Greyscale palette
A series of grey completes the colour palette for
secondary uses such as web page footer, text block
backgrounds and black/white uses of the origami.9
Four topics Greyscale
Colour palette
The Interreg Europe
[1] colour palette consists of
seven unique
Interreg Europe competency is presented by colours.
REFLEX LIGHT YELLOW Research 20%
SME Low-carbo
four topics, each having its own icon: BLUE BLUE and competitiveness econom
Do not create extra colours. innovation
[1] Research and innovation
All graphics should be made from this series of
[2] SME competitiveness colours. PANTONE
[3] Colour
Low-carbon economy palette [2]
2716 U Yellow U PMS 109 U PMS 3115 U PMS 347 U
[4] Environment and resource efficiency
The Interreg Europe colour palette consists of CMYK
seven unique colours.
They should illustrate the topic as a reference to REFLEX LIGHT
C 100 M 80 CYELLOW
41 M 30 Research
C 00 M 00 C 00SME
M 24 71 M50%
CLow-carbon
00 CEnvironme
81 M 13
Do NOT use a printout of this page as an acurate BLUE Y 00BLUE
B 00 Y 00 B 00 andB 00
Y 100 competitiveness
Y 93 B 00 economy
Y 19 B 00 Yand resou
76 B 01
the European CommissionDo not create extra colours.
policy. innovation efficienc
guide to the palette colours.
RGB
All graphics
All graphics or main headline should
colours in bethe
made from this series of
colours.
compound of each topic should be made from the PANTONE R 00 G 51 R 159 G 174 R 255 G 204 R 253 G 198 R 28 G 184 R 21 G 153
Colour palette such as Pantone, Cromalin,
[3] EFIPrint, etc. B 153 B 229 B 00 B8 B 207 B 97
colour of the relevant topics (see colour palette on 2716 U Yellow U PMS 109 U PMS 3115 U PMS 347 U PMS 382
page 7). The Interreg Europe colour palette consists of HEX
seven unique colours. CMYK
#003399 #9FAEE5 #FFCC00 #fdc608 #1cb8cf #159961
Icons for reproduction are available from Interreg REFLEX LIGHT YELLOW Research SME Low-carbon 65%
Environment
BLUE C 100 M 80
BLUE C 41 M 30 C and
00 M 00 C 00 M 24
competitiveness C economy
71 M 00 C 81resource
and M 13 C 49 M 0
Europe. DoDonotnot create
modify extra
norDo NOTcolours.
create use a icons.
other printout of this page as an acurate Y 00 B 00 Y 00 B 00 innovation
Y 100 B 00 Y 93 B 00 Y 19 B 00 Y efficiency
76 B 01 Y 99 B 00
guide to the palette colours.
All graphics should be made fromGreyscale
this series palette
of RGB
See Pantone PMS, 4-colour process, RGB and Hexa
colours. PANTONE
colourpalette
specifications on page 7. A series of grey completes the colour palette forR 00 G 51 Greyscale
R 159 G 174 R 255 G 204 R 253 G 198 R 28 G 184 R 21 G 153 R 152 G 1
Colour [4]
such as Pantone, Cromalin, EFIPrint, etc. B 153 B 229 B 00 B8 B 207 B 97 B 34
secondary uses such as web page footer, text block 2716 U Yellow U PMS 109 U PMS 3115 U PMS 347 U PMS 382 U
The Download logos at:
Interreg Europe https://drive.google.com/drive/
colour backgrounds and black/white uses of the origami. HEX
palette consists of
folders/0B_2u8LvpD_IzQndsY19rUFFzSFk CMYK
seven unique colours.
C 49 M35%
REFLEX LIGHT #003399
YELLOW #9FAEE5
Research #FFCC00
SME #fdc608
Low-carbon #1cb8cf
Environment #159961 #98c222
BLUE
C 100 M 80
BLUE
C 41 M 30 C 00 M 00
and
C 00 M 24
competitiveness
C 71 M 00
economy
Cand
81 M 13
resource
00
Do not createDo NOT colours.
extra use a printout of this page as an acurate Y 00 B 00 Y 00 B 00 Y 100 B 00
innovation Y 93 B 00 Y 19 B 00 Y20%
76 B 01
efficiency Y 99 B 00
35% 50%
guide to the palette colours.
All graphics should be made fromGreyscale
this series palette
of RGB
colours. PANTONE R 00 G 51 R 159 G 174 R 255 G 204 R 253 G 198 R 28 G 184 R 21 G 153 R 152 G 194
such as Pantone,ACromalin,
series ofEFIPrint,
grey completes
etc. the colour palette forB 153 Greyscale
B 229 B 00 B8 B 207 B 97 B 34
secondary uses such as web page footer, text block 2716 U Yellow U PMS 109 U PMS 3115 U PMS 347 U PMS 382 U
backgrounds and black/white uses of the origami.HEX
CMYK
#003399 #9FAEE5 #FFCC00 #fdc608 #1cb8cf #159961 #98c22210
Interreg Europe project identities
Interreg Europe project branding EU emblem + ERDF references
The project branding
This is the official and only version of the
Interreg Europe project branding.
Lorem Ipsum European Union
European Regional
Development Fund
It is available in electronic formats such
as Adobe® Illustrator eps to import
directly into your print documents, or
Lorem Ipsum
Maximum 11 characters per line
PNG for electronic-only versions. No
other format is acceptable.
This branding is a key component of the successful
identity of Interreg Europe. It is mandatory
Vertical display option
that project partners comply to the follwing
recommendations.
Lorem Ipsum
The project acronym stands on maximum 2
lines, 11 characters per line.
Lorem Ipsum
Lorem Ipsum European Union
European Regional
Lorem Ipsum Development Fund
Lorem Ipsum11
Project brand block
Projects funded by Interreg Europe have an identity [1] The origami in related topic colour
in the form of a project brand block in relation with
the topic they belong to.
[2] Project acronym in Montserrat font
[1] The related topic colour origami
[2] The Project acronym in Monserrat aligned
right
[3] Interreg Europe brand
[3] Interreg Europe brand
Project identities are using the topic colours as
defined on page 9.
No other project identity is permitted.
All graphics or main headline colours should be
made from the colours of the related topic.
Documents for reproduction are available from
Interreg Europe. All new documents created should
Project acronym should be
follow these guidelines.
placed on one or two lines,
11 characters max in each line.12
Correct logo use on backgrounds [1] Ideal logo use:
Standard logo on white
background
[1] Standard project logo block
[2] Allowed logo use on background
(not recommended)
Using the standard logo block on coloured
[3]
background is possible if there is no alternative. It
has to be a very light background. [2]
[3] According to EU regulations the EU flag always
needs to have a white border around the rectangle
if placed on a coloured background. The width of
the white border must be 1/25th of the height of
the EU emblem.
[4] In exceptional cases, the negative monochrome
logo version may be used on very dark backgrounds.
Standard logo on very lightly coloured background – Standard logo on bright photo –
enough contrast necessary enough contrast necessary
[4]
Negative Monochrome logo very dark background13
Project brand + [1] [3]
EU emblem and ERDF
references
Lorem Ipsum European Union
European Regional
Development Fund
Construction grid
The project identity is designed
Lorem Ipsum Lorem Ipsum
Lorem Ipsum European Union
European Regional
with maximum two lines, 11
Development Fund
characters per line.
Lorem Ipsum
Interreg Europe project identity Lorem Ipsum [4] Lorem Ipsum
[1] comes complete with the
European Union emblem and
Lorem
Lorem Ipsum
Ipsum Lorem Ipsum
reference to the European Lorem Ipsum
Regional Development Fund [2].
Lorem Ipsum European Union European Union
European Regional European Regional
The placement of the EU emblem Lorem Ipsum
Ipsum
Development Fund
Lorem Lorem Ipsum
Development Fund
[2] is free. For small sizes where the
EU emblem can be placed on the
same line [3], or underneath the
Lorem Ipsum [5]
Lorem Ipsum Lorem Ipsum
project logo [4].
[5] Sample positionning in case the
project logo stands with logos of Lorem
LoremIpsum
Ipsum Lorem Ipsum
European Union
European Regional
different organisations. Development Fund
European Union
Lorem Ipsum
[2] European Regional
Development Fund
Lorem Ipsum
Lorem Ipsum14
Small size versions
Ideally the smallest version of the project identity
Lorem Ipsum
should not result in the brand name “Interreg
minimum
Europe” being smaller than 20 mm. 20 mm
Lorem Ipsum
Lorem Ipsum
Lorem Ipsum
Use with partners
Lorem Ipsum European Union
European Regional
Along with other organisations related to the ERDF, Development Fund
in order not to duplicate identical components (EU
emblem, reference to ERDF), partner logos may Lorem Ipsum
be placed between the project logo and the EU
Lorem Ipsum European Union
European Regional
emblem. Development Fund
Lorem Ipsum
Lorem Ipsum
Lorem Ipsum
Lorem Ipsum
European Union
European Regional
Development Fund
Lorem Ipsum
Lorem Ipsum
Lorem Ipsum
Lorem Ipsum15 Black & white versions For limited use when no colour option is available, a black & white version is available. Greyscale version Project logos have to use the topic’s shade of grey as defined on page 9.
16
Project poster
Projects are provided with a project
SOCENT SPAs improves the
poster in PDF format. effectiveness of regional policies
in sparsely populated areas to
actively support social economy and
social entrepreneurs as a driver
The poster must be printed and displayed
to regional competitiveness
and inclusive growth.
in A3 size minimum. www.interregeurope.eu/socentspas
An interregional cooperation project for
improving SME competitiveness policies.
Project Partners
General Directorate for Social Economy and Self-Employed Persons - Regional Government of Castile and León (ES)
Green Screen works across eight EU regions to
NGOD Cives Mundi (ES)
Social Impact (DE)
Lapland University of Applied Sciences (FI)
Ministry of Labour, Social Affairs and Family of the Slovak Republic (SK)
Not-for-profit organization EPIC (SK)
Key components of the poster: reduce the carbon footprint of the film and TV
Image © Jordán Fernádez Barranco
0.83 M Jan 2017
industries, which are a successful driver
PGI02359 • SOCENT SPAs
Project logo and topic colors
ERDF Jun 2021
for growth across the European creative
SME
competitiveness
industries economy.
Short description text with a visual
Project website address
Project partners
Night Light enables and stimulates
www.interregeurope.eu/greenscreen
Project budget regional authorities to improve
their regional policies for the
prevention of light pollution,
preservation of dark skies An interregional cooperation project for
Project duration and sustainable exploitation
of dark sky places.
improving low-carbon economy policies.
Project Partners
EU emblem and reference to the European
www.interregeurope.eu/nightlight
Film London (UK)
An interregional cooperation project for Flanders Audiovisual Fund (BE)
improving natural and cultural heritage policies. Municipal Company of Initiatives and Activities of Málaga S.A. - Promálaga (ES)
Regional Development Fund Project Partners
Province of Fryslân (NL)
Ile-de-France Film Commission (FR)
Samsø Energy Academy (DK)
Avila County Council (ES)
Rzeszow Regional Development Agency (PL)
Bucharest-Ilfov Regional Development Agency (RO)
Island Government of La Palma (ES)
Hajdú-Bihar County Government (HU)
Basilicata Region (IT)
Matera-Basilicata 2019 Foundation (IT)
Nature Park Our (LU)
Municipality of Ystad (SE)
BSC, Business support centre Ltd., Kranj (SI)
Regional Development Agency Senec – Pezinok (SK)
Image © Turismo LaPalma / VanMarty
Greenshoot (UK)
1.62 M Jan 2017
PGI02217 • Night Light
ERDF Dec 2021
Environment &
resource
efficiency
Image © Adam Johnsson
1.70 M Jan 2017
PGI02020 • Green Screen
ERDF Dec 2021
Low-carbon
economy17
Hexagon
The hexagonal shape is part of the visual
identity. It may be used for various €
graphic puroposes (see sample graphics
on page 18).
12.4 M
ERDF
Icons
Usage of icons is encouraged. Icons
should be simple and have a clear and
easily understandable meaning.
A similar style shall be kept if new icons
are created.Improving policies in Europe 18
Zoom-in on countries
Improving policies in Europe
Infographic samples Growth Growth European Other
and Jobs and Jobs Territorial policy
Share % Programmes Cooperation instruments
1000
Partners
130Projects
30
Countries
work on
33 1 1 5
- 1 8 -
64 7 0 13 100 1 1 6
317Policy
Instruments
100 1 0 2
1 1 4 50 100 1 0 4
2 0 4 67
4 1 9 80
22 151
55 12 1 8 European Other
5 1 5 42 144
Territorial policy
38
Cooperation instruments
12 1 6
Growth and Jobs
2 0 9 29 Programmes
5 1 4 63
0 0 2 0 57 4 1 2
17 3 4 47 1 1 2 50 All topics are
57 43
4 1 2
= 46%
3 1 6 represented
- 0 1 -
1 0 8 100 of all Growth and Jobs
101 Research
and innovation Programmes in the EU
50 1 1 5
38 3 0 8 95 SME
competitiveness
21 3 12 41
67 Low carbon
economy
Each Growth and Jobs
36 16 1 7 Programme addressed
56 Environment and
50 by 8 projects on average
resource efficiency
12 1 8 55 9 0 1
1 0 1 50 55
1 0 1 33
Average % of Growth and Jobs
Programmes worked on per country19 Powerpoint template Overhead presentations are part of the identity of Interreg Europe. Correctly using this template will convey a consistent image of the project as part of the programme. Download the powerpoint template at: https:// drive.google.com/drive/folders/0B_2u8LvpD_ IzVEpVVXJlV0JreTA
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