RECAP - DreamHack Leipzig
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RECAP
AFTERMOVIE
DREAMHACK LEIPZIG OFFICAL AFTERMOVIE
CLICK TO PLAY
JANUARY 26 – 28, 2018 2 w w w.dreamhack-leipzig.de
CONTENT
ORGANIZERS 4
PARTNERS AND SPONSORS 5
EXPO FACTS & FIGURES 6
GAMEPLAY & LAN AREA 7
LAN AREA BYOC TOURNAMENTS 8
PROFESSIONAL E-SPORTS 9 – 10
DREAMHACK LEIPZIG IN STREAM 11
EVENTSTAGE IN STREAM 12
ADVERTISING ON SITE 13
EXPO IMPRESSIONS & HIGHLIGHTS 14 – 15
ONLINE ADVERTISING CAMPAIGNS 16
WEB STATISTICS 17
OFFLINE ADVERTISING CAMPAIGNS 18
PRESS ACTIVITIES 19
SOCIAL MEDIA ACTIVITIES 20 – 21
COMMUNITY MENTIONS 22
BUSINESS @ #DHDE18 23
#DHDE 19 SAVE THE DATE 24
CONTACTS 25
JANUARY 26 – 28, 2018 3 w w w.dreamhack-leipzig.de
ORGANISERS
Organiser Co-Organiser
Leipziger Messe is one of the ten leading trade fair companies XMG is one of the leading manufacturers of high-end
in Germany and numbers among the Top 50 worldwide. gaming laptops and desktop PCs. All devices are equipped
with components by well renowned brands and checked
The Leipzig trade fair centre takes in an exhibition area of 111,900 m² thoroughly before shipping. The in-house support and
and has open-air grounds of 70,000 m². Around 280 events service teams offer fast and reliable assistance when
take place here every year – trade fairs, exhibitions, needed. In the last 10 years, XMG gaming laptops and
conventions and functions – attended by up to 12,000 PCs have won numerous awards from the german and
exhibitors and over 1.2 million visitors from all over the world. international media.
XMG proudly sponsors and supports players, teams and
Since 2016 Leipziger Messe annually hosts DreamHack Leipzig. events throughout Europe.
Since 2016 XMG has been co-organiser of DreamHack
Leipzig.
JANUARY 26 – 28, 2018 4 w w w.dreamhack-leipzig.de
PARTNERS AND SPONSORS
PARTNERS
LAN AREA POWERED BY INDIEVILLE POWERED BY STREAM AREA POWERED BY DREAMSTORE POWERED BY
JANUARY 26 – 28, 2018 5 w w w.dreamhack-leipzig.de
EXPO FACTS & FIGURES
Lorem ipsum SPHERE OF INFLUENCE
EXHIBITORS
JANUARY 26 – 28, 2018 6 w w w.dreamhack-leipzig.de
GAMEPLAY & LAN AREA
MOST POPULAR GAMES PLAYED BY VISITORS FACTS AND FIGURES FREQUENCY OF COMPUTER GAMES GAMEPLAY
70.0 TB
PUBG
40.2 %
7.0 TB
League of Legends
37.7 %
OVERALL UP AND DOWNLOADS
CS:GO
37.6 %
56
2.38
Overwatch
31.6 % GBIT/S
Rocket League
26.8 % CONSTANT TRANSFER RATE
Minecraft
26.6 %
Battlefield
23.6 % HOURS
Hearthstone
22.3 %
Pokémon
22.3 % FOUR THOUSAND METRES 4.0 % rarely
Call of Duty FIRBRE OPTIC CABLE
21.1 % 5.6 % once a week
Destiny
13.9 %
21.5
26.1 % several times a week
Ark KILOMETRES
13.5 % COPPER CORED CABELS 64.2 % daily
FIFA 18
13.1 %
POWERED BY GAMING SEAT BY
60
Heroes of the Storm ACCESS
12.7 %
MORE THAN SWITCHES
JANUARY 26 – 28, 2018 7 w w w.dreamhack-leipzig.de
LAN AREA BYOC TOURNAMENTS
THE BYOC MAIN TOURNAMENTS HOSTED IN THE LAN AREA
WITH PRIZ E POOL UP TO € 20 ,0 0 0 PR OVI DED BY
JANUARY 26 – 28, 2018 8 w w w.dreamhack-leipzig.de
PROFESSIONAL ESPORTS
TOTAL VIEWS TOTAL VIEWS The Pokémon Regional Championship is the second biggest For the first time DreamHack Leipzig hosted its very own eSports tournament
event in the competetive Pokémon circuit in terms of „Win the Winter“. The game featured Blizzard‘s classic Hearthstone and was
3,420,171 1,029,867 Championship Point payouts that are crucial for players to
reach the World Championship. For the second time, the
designed to be a pure open tournament. No players were invited in advance,
hence all participants had to prove themselves in the qualifiers and knock out
DreamHack Leipzig Regionals marked the start of the annual stages to win the prize money of in total €10,000.
European Regional Championships schedule and offered up to The resonance within the community was huge, out of more than 350 players
UNIQUE VIEWERS UNIQUE VIEWERS $50,000 in prizes, scholarships and gift cards (based on atten- 64 participants qualified for the tournament which was held in a dedicated
dance). Being the first tournament of 2018, the DreamHack area of the DreamExpo. The gripping final on the Event Stage was won by
1,462,555 664,250 Leipzig Regionals attracted more competitors than usally seen
at previous Regionals boasting a player starting field that
Zanananan, while second place went to Dethelor. DreamHack Leipzig is excited
to continue the Win the Winter series in 2019.
accounted for more than 600 participants, some coming all
the way from Japan and Australia to compete in the two-day
tournament. VIDEO PLAYS CASH PRIZE
HOURS WATCHED HOURS WATCHED
40,280 10,000
970,211 288,518
EUR
MAX. CONCURRENT
CASH PRIZE CASH PRIZE UNIQUE VISITORS VIEWERS
50,000 USD 100,000 USD 19,600 2,593
JANUARY 26 – 28, 2018 9 w w w.dreamhack-leipzig.de
PROFESSIONAL ESPORTS
For the first time, the PlayStation Masters took place at DreamHack Leipzig in
its very own arena. It also meant that DreamHack Leipzig was able to take a si-
gnificant step in enhancing their portfolio of competitive gaming to consoles.
In total, four tournaments were represented at DreamHack Leipzig including
FIFA18 and Rocket League which are two of the most popular sports games for
PlayStation. In addition, Gran Turismo Sport, the latest edition of the popular
racing simulation, and the classic beat ‘em up, Street Fighter V were featured
during the PlayStation Masters.
UNIQUE VIEWERS
PRIZES WORTH ON LIVE-STREAM
6,500 EUR 57,620
WINNER: Team eSuba from the Czech Republic
This year, Republic of Gamers collaborated with the publisher RIOT to organise
an official community tournament. This offered amateur teams the complete
e-sports experience, including professional commentators and a live stream on
the official Twitch channel of RIOT Germany.
JANUARY 26 – 28, 2018 10 w w w.dreamhack-leipzig.deDREAMHACK LEIPZIG IN STREAM
SKATE702 ARTCORE DIZEE STREAM AREA SPONSOR
What a great place to meet and greet your idol
∑ 338,535 ∑ 30,091 ∑ 64,389 and what a great working environment for every
streamer. Influencer marketing always goes in both
LORY VITALIC BROEKI directions.
20 seats in total with 18 invites and 6 wildcards
∑ 138,038 ∑ 21,248 ∑ 89,165
They had total freedom to do whatever they
BLOODYNYUU FISHC0P DONASPOCK want – stream, meet their fans, do business,
vlog, visit the expo, attend tournaments, etc.
∑ 42,442 ∑ 172,775 ∑ 159,924 All seats had periphals provided by Razer,
three ASUS Monitors and a MAXNOMIC gaming
JEFF THISEGUY B3ENNY chair. Ten Seats were equipped with an XMG
Desktop PC.
∑ 37,423 ∑ 91,395 ∑ 112,534
KAMIKATZE MUKKAYO PETRIT
∑ 24,060 ∑ 56,780 ∑ 900,234
P4WNYHOF MRMOREGAME STREAMINGWITHHEART
∑ 351,931 ∑ 1,156,448 ∑ 12,802
HOW MUCH IS IT IN TOTAL? A LOT!
JANUARY 26 – 28, 2018 11 w w w.dreamhack-leipzig.deEVENTSTAGE IN STREAM
VIDEO PLAYS UNIQUE VISITORS TIME WATCHED MAX. CONCURRENT VIEWERS
31,320 21,060 4,947 H 1,120
#Partner Shows #XMG Friday Night Party #Cosplay Contest
#eSport Tournaments #CS:GO LAN Final
#Win the Winter Final #Professional Casting #League of Legends
JANUARY 26 – 28, 2018 12 w w w.dreamhack-leipzig.deADVERTISING ON SITE
PRINTED ADS
As a Partner or Sponsor of DreamHack Leipzig,
different classic ads in the expo and LAN Area were
included within the packages. The on-site brandings
were adjusted specifically to the needs of Partners
and Sponsors.
VIDEO WALLS EVENTBAXX
The LAN Area was equipped with another two During DreamHack Leipzig 2018, Leipziger Messe
screens for the LAN Sponsor. collaborated with Eventbaxx in order to generate
added value on behalf of exhibitors and festival-
Information goers. With the paperless version of the goodie bag,
exhibitors, partners and sponsors could design their
Video ads own coupons and input content. The digital goo-
die bag was made available to all LAN users and
Tournament brackets visitors.
JANUARY 26 – 28, 2018 13 w w w.dreamhack-leipzig.deEXPO IMPRESSIONS & HIGHLIGHTS
OMEN by HP
“We love the atmosphere here in Leipzig, and the event
is just the right size. We are very satisfied, and have
already saved the date of DreamHack Leipzig 2019 in
our diary.”
Rosa Maria Alcauce,
Marketing Segment Lead Consumer Computing HP Germany
Republic of Gamers
“We are completely satisfied with this year’s
DreamHack Leipzig, and count ourselves among the
biggest fans of this event. The audience are exactly our
#Experience LAN target group!” #PlayStation Masters Arena #Republic of Gamers Booth
Daniel Möllendorf,
Public Relations Manager ASUS Computer GmbH
Monster Energy
“With the tournaments, the exhibition area and the
LAN area, it provides the perfect place for the commu-
nity to encounter professional gamers. The event is a
huge showcase every time.”
Bastian Radloff,
Regional Communications Manager Monster Energy
Germany, Austria, Switzerland
#Pokémon Regional Championships #DreamStore by MediaMarkt #Win the Winter Highlight Games
JANUARY 26 – 28, 2018 14 w w w.dreamhack-leipzig.deEXPO IMPRESSIONS & HIGHLIGHTS
#Professional Casting #Amazon Ball Pit #Rocket League DreamHack Open #VR @ XMG Booth
#Monster Booth #Cosplay #LAN Area with 1,732 Seats
JANUARY 26 – 28, 2018 15 w w w.dreamhack-leipzig.deONLINE ADVERTISING CAMPAIGNS
ONLINE BANNER CAMPAIGN YOUTUBE CAMPAIGN FACEBOOK CAMPAIGN GOOGLE SEARCH CAMPAIGN
IMPRESSIONS IMPRESSIONS IMPRESSIONS IMPRESSIONS
2,983,553 355,983 732,478 18,207
CRT CRT CRT CRT
0.38 % 0.24 % 1.49 % 37.04 %
JANUARY 26 – 28, 2018 16 w w w.dreamhack-leipzig.deWEB STATISTICS
IMPRESSIONS
VISITS
500K
400K
300K
200K
100K
O
JUNE 17 JULY 17 AUG 17 SEP 17 OCT 17 NOV 17 DEC 17 JAN 18
JANUARY 26 – 28, 2018 17 w w w.dreamhack-leipzig.deOFFLINE ADVERTISING CAMPAIGNS
ADVERTISEMENT FORMAT TIME SPAN CONTACTS
Local outdoor print advertisements 2 weeks 4,000,000 *
Infoscreen advertisement (Leipzig and Dresden) 3 weeks 1,685,463
Public station video ads (Leipzig, Dresden, Chemnitz) 3 weeks 2,068,496
Poster campaign at universities in central Germany 2 weeks 380,000 *
TV-spots on Sport1 3 times 950,000 *
∑ 9,083,959
*estimated value
JANUARY 26 – 28, 2018 18 w w w.dreamhack-leipzig.dePRESS ACTIVITIES
ACTIVITY RUN TIME SPAN COVERAGE/CONTACTS
Print 209 1 June 2017 – 1 February 2018 15,924,000
253 journalists Online 698 1 June 2017 – 1 February 2018 286,502,000
8 different countries TV 23 1 June 2017 – 1 February 2018 1,520,000
Radio 72 1 June 2017 – 1 February 2018 5,930,000
Social Media 20,778 1 June 2017 – 1 February 2018 364,508,334
∑ 674,384,334
National Gaming Regional Boulevard
JANUARY 26 – 28, 2018 19 w w w.dreamhack-leipzig.deSOCIAL MEDIA ACTIVITIES
FACEBOOK YOUTUBE TWITTER
All posted images share visual characteristics to be recognisable 6 trailers to fuel the DreamHack hype On 27 January 2018 #DHDE18 was one of the trending topics for 18
for the community. hours on TwitterDE, which on this day meant 4th place nation-wide.
2,104,813 Impressions 8,413 Engagements 2,882 Clicks 5 Trailer 1 Aftermovie 121,000 Total Views 658,841 Impressions 17,975 Engagements 2,985 Clicks
Statistics (Dec. & Jan.) Statistics (Dec. & Jan.)
JANUARY 26 – 28, 2018 20 w w w.dreamhack-leipzig.deSOCIAL MEDIA ACTIVITIES
INSTAGRAM 8 EXCLUSIVE LIVE-STREAMS
All posted images share visual characteristics to be recognisable 8 Live streams with exclusive News
for the community
More than 56 hours of live streaming during
4,725 Likes 109 Comments the event on 2 channels
Statistics (Dec. & Jan.) Together with content of partners, sponsors and exhibitors
JANUARY 26 – 28, 2018 21 w w w.dreamhack-leipzig.deCOMMUNITY MENTIONS
TWITTER INSTAGRAM YOUTUBE FACEBOOK
JANUARY 26 – 28, 2018 22 w w w.dreamhack-leipzig.deBUSINESS @ #DHDE18
eSPORT.BUSINESS.FORUM BUSINESS LOUNGE ASUS BUSINESS KICK-OFF EVENT
For the second year in the row the eSPORT.BUSINESS.FORUM Once again, the Business Lounge was the perfect place for Next to the ESB eSport Business Forum, ASUS hosted their
took place at DreamHack Leipzig and it has proven once more trade visitors as well as exhibitors, partners and sponsors to annual kick-off business event at DreamHack Leipzig this year.
to be the perfect kick off business event for the eSports meet and greet their business partners as well as to establish 130 attendees from the IT sector and specialised trade were
sector at the start of the year. The business event which was new contacts. More than 2,400 visitors used the opportunity invited to join workshops and discussions organized by ASUS.
organised by the ESB Marketing Netzwerk together Leipziger to withdraw from the buzzing DreamExpo to hold small
Messe GmbH attracted more than 130 eSports enthusiasts meetings, network or recharge in a relaxed lounge atmosphere. It has proven once more that DreamHack Leipzig offers the
from various backgrounds. This year’s motto “Vitamin eSports” perfect opportunity to host a business event at the start of
covered constructive talks and panel discussions about trends, In 2019 the Business Lounge will again be the place to be to the year while using the positive effects of the DreamExpo and
current obstacles and other relevant topics in the eSports meet up and exchange experiences. other event areas.
sector. ESB Marketing Netzwerk and Leipziger Messe look
forward to another successful networking event at DreamHack
Leipzig 2019.
JANUARY 26 – 28, 2018 23 w w w.dreamhack-leipzig.de#DHDE19 SAVE THE DATE
FEBRUARY 15 – 17
24CONTACTS
Stephanie Scholz Hans Kluge Constantin Strobel Milan Walker
Project Director Project Manager Project Manager Project Manager
+ 49 341 678 - 80 41 + 49 341 678 - 80 43 + 49 341 678 - 80 47 +49 341 246 704 - 1152
st.scholz@leipziger-messe.de h.kluge@leipziger-messe.de c.strobel@leipziger-messe.de m.walker@schenker-tech.de
#7006 hdkdrm #0769 xmg-walker
#0781 #4359
FEBRUARY 15 – 17, 2019 25 w w w.dreamhack-leipzig.deYou can also read
