Redefined Futures: What is your 2021 office identity? - Nelson ...
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Redefined Futures: What is your 2021 office identity?
DEDICATED DESTINATION
Rooted in stability, your workplace is a smooth operating machine.
The reliable, unwavering beacon for employees It is the ultimate home base and primarily supports the traditional
worker in the office four to five days a week. It embodies a classic
to gather, focus, and feel supported. aesthetic that makes employees feel comfortable and at home in
their work environment. At your office, you’ll rarely find hoteling or
hot desking. Instead, you’ll find clearly defined offices and dedicated
workstations.
OPTIMIZATIONS:
• Ditch permanent fixtures for more flexible furniture to vary your
layout, keeping the space fresh
• Incorporate residential cues such as wood accents, live plants,
and soft, breathable fabrics to elevate the environment and the
overall experience for employees
• Identify more outdoor or four-season space, or transform your
café area to offer employees an alternative destination to work
or socialize while at the office
CONSIDERATIONS:
• Invest in an Integrated Workplace Management System (IWMS)
to simplify booking meeting rooms, printing, and mailing
• Leverage design or environmental graphics to create a
permanently temporary fixture that can be used to easily rotate
content such as office announcements, seasonal campaigns, and
individual or brand milestones
• Integrate WELL and FitWel principles and elements such as
access to healthy snacks and filtered water, elevated lighting
control, ergonomic furniture, and more
CONNECTED COLLECTIVE
Rooted in collaboration, your office is a communal destination
The active hub that encourages collaboration driven by socialization and connection. It serves as the north star
to your mobile workforce as they alternate between the office,
and inspires employee engagement. their home, and everywhere in between. There is no one size fits all
solution, each employee has a unique role and work style, reiterating
the need for a collective environment that supports the traditional
worker, the remote worker, and the hybrid worker.
OPTIMIZATIONS:
• Provide a combination of physical and virtual amenities to
attract and retain both on-site and remote employees
• Convert the role of the receptionist to more of a community
manager, overseeing hospitality and holistic concierge services
• Thoughtfully consider how the virtual experience for remote and
hybrid workers complements the physical experience, allowing
employees to move in and out of the office seamlessly
• Create a flexible, all-hands space that accommodates a variety
of needs and serves as the office core, reinforcing brand culture
CONSIDERATIONS:
• Convert small huddle rooms without technology access or
private office space to dedicated production suites for Zoom
meetings or content creation, complete with optimized lighting
and sound, and even green screen capabilities
• Expand and brand your company’s IWMS system to give
employees more control by allowing them to order food, pay
parking meters, and more all from their own mobile devices
• Take health and wellness to the next level to attract and retain
employees by making your office WELL and LEED certified
FLUID FOUNDATION
The dynamic, ever-evolving environment that Rooted in innovation, your office is both dynamic and progressive. It
acts like a chameleon, adapting and changing with your employees
to meet their evolving needs. Your office is a fluid foundation
flexes to support constant iteration. with no concrete delineation of intent. Furniture is modular and
can be transformed easily for different purposes. Whether it’s a
celebration, team building session, or client brainstorm meeting,
workers gather at this energized hub to innovate and engage.
OPTIMIZATIONS:
• Boost high-speed WiFi beyond your physical walls, so employees
can connect on their own terms, even if that’s outdoors
• Awaken employees’ senses beyond visual cues, considering
smell, sound, and touch when creating a calming space
• Consider dayparting, transforming the layout throughout the
day/night to support changing workstyles beyond the traditional
9-5 window
• Brand your company’s IWMS system or create your own
company app to allow employees full access and control of the
environment and experience
CONSIDERATIONS:
• Embark on purposeful partnerships to provide employees with
greater access and conveniences – think Amazon Lockers, Tide
Cleaners, or even Peloton
• Learn from retail pop-up shops and engage employees through
micro experiences – small, buzz worthy events, both virtual
and in-person, adding an element of surprise and delight for
employees and partners
• Install Zoom walls in common areas to easily access teammates
working remoteLET’S TALK Interested in learning more about your 2021 office identity and how to optimize the workplace experience for your employees? Sign up for our Office Identity Innovation Strategy session. Emily Hamilton ehamilton@nelsonww.com 513-362-3435 WWW.NELSONWORLDWIDE.COM
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