Reliance Mutual Fund presents - First gold fund of fund in India An Open Ended Fund of Fund Scheme

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Reliance Mutual Fund presents - First gold fund of fund in India An Open Ended Fund of Fund Scheme
Reliance Mutual Fund
                            presents

                 An Open Ended Fund of Fund Scheme

                First gold fund of fund in India
Confidential                                         Slide
Reliance Mutual Fund presents - First gold fund of fund in India An Open Ended Fund of Fund Scheme
India’s First Fund with SIP in gold

NFO Opening Date : 14 February,2011

NFO Closing Date : 28 February,2011

Confidential                                                        Slide 2
Reliance Mutual Fund presents - First gold fund of fund in India An Open Ended Fund of Fund Scheme
I d
 Index
Index
‰   Where do Indians invest?

‰   A journey through India’s fascination for Gold

‰   Why do we love gold so much? – It has fundamental strength

‰   Why Buy Gold now?

‰   Problems with investing in gold in India

‰   Introducing
              g Reliance Gold Savings
                                   g Fund

‰   Takeaways
Reliance Mutual Fund presents - First gold fund of fund in India An Open Ended Fund of Fund Scheme
Where do Indians invest?
Wh
Where d      l save th
      do people        i money?
                    their     ?
                                   Real Estate,, 5    Chit fund/NBFC,
                                                           fund/NBFC 9.4
                                                                      94
          Equity market, 1.1
                                                                     Gold, 5.8
       Mutual Fund, 1.2

       Life insurance, 32.8

                                                                             Banks,, 44.9

                               Postal Savings, 11.6

 ‰   Nearlyy 5 times more household savings
                                         g is invested in Gold
     than in Equities or Mutual Funds
                                                                Source: Invest India Incomes and Savings Survey 2007
C
Cross market
         k t portfolio
                tf li composition
                            iti
                                   Mutual Fund      Gold
          Banks                        2.6            8.0
          Post                         2.9           11.7
          Life insurance               3.3            9.3
          M t l Fund
          Mutual F d                   100           21.6
                                                     21 6
          Equity market               32.1           24.2
          Real Estate                  3.4           12.2
          Informal sector              07
                                       0.7            88
                                                      8.8
          Gold                         4.4           100

‰ Market p
         penetration in Gold is less byy Capital
                                           p     market investors ((MFs and equity)
                                                                             q y)
‰ Only 21.6% MF investors invest in Gold & only 4.4% Gold investors invest in MFs

                                                 Source: Invest India Incomes and Savings Survey 2007
A jjourneyy through
                 g India’s
    fascination for Gold
Indians Passion for Gold starts before birth – It is an
integral part of our Culture
‰   Gold   is   ancestral   and     passed   down
    from generation to generation
‰   Most of the Gold collection generally begins
    in an Indian family from the "Godbharai"
    ceremony itself, to getting bracelet & anklet
    of black & white colored beads to protect the
    child against the evil eyes
‰   It is common for parents of a child
    to start collecting gold jewellery for the
    child’s security, exigency & marriage
Si ifi
Significance off Jewellery
                 J   ll    i the
                           in th Life
                                 Lif off Women
                                         W     i India
                                               in I di
‰   Gold possession is embedded in the
    customs and the traditions that carry
    significant importance to women
‰   Ornaments such as mangalsutra,
    Ornaments,        mangalsutra nath
    (nose ring) and toe rings, quintessential
    for married Indian women
‰   J
    Jewellery
        ll    gifted
               ift d to
                     t women att the
                                 th time
                                     ti  off
    her marriage is called 'stridhan' i.e.
    wealth of women, which in short is
    symbol of wealth, power and femininity
G ld has
Gold h Traditional
         T diti  l Values
                   V l
‰   It    is     believed         that     buying     &
    wearing       new           gold     jewellery    on
    Akshaya           Tritiya     Gudi      Padwa     &
    Dhanteras,           brings         prosperity    &
    success to an individual & his family
‰   The festival redefines Gold in all
    its facets from jewellery adornment to
    portfolio diversification
‰   Indians consider occasion as an
    apt        time      to      buy,      wear      and
    celebrate gold
I di ’ Gold
   India’s G ld Offering
                Off i to t God
                           G d
                             Tirumala is the richest
                             religious shrine in the world
                                                                                                The Golden Temple
                             with an annual revenue of
                             Rs.1,200 crore and gold                                            main dome is gilded
                             reserves of almost 250kg that                                      with 100 kg of pure
                             are made up of small                                               gold
                             ornaments thrown in the
                                                                                               Source:
                             hundi. On an average, the                                         http://www.amritsar.com/
                             temple receives about 2kg of                                      harmandirsahib.shtml
                             gold in the hundi every day
Source: Telegraph India (nov 2010),

    Shirdi’s Sai Baba's Gold                                  Lalbuag cha Raja
    Crown Worth Rs.12.5                                       collected a record
    Lakhs. He resides on a                                    Gold offerings from
    throne of gold weighing                                   d
                                                              devotees
                                                                   t   i 2010
                                                                       in
    94 kgs
                                                             Source: Mumbai Mirror, Sept ‘10
    Source: liveindia.com, Dec ‘07
C
Commercial
       i l Usage
           U     off Gold
                     G ld
‰   The undying fascination towards the yellow
    metal is evident in its use currently for
    making watches, medals, shoes, cufflinks, tie
    pins, pens cars, saries, buttons and so on
‰   Collectingg watches is one of the most
    costly hobbies in the world but very
    interesting and sometimes really profitable.
    Currently, the fascination is towards real
    gold diamond studded watches
‰   Around 8,000 sq m of 22-carat gold leaf
    have been used in the decor of the lobby
    and the restaurants of Burj Al Arab
‰   GoldPlus TATA Nano – India’s first Pure Gold
    Jewellery Car on the way
                                       Source: RCAM Research
G ld is
Gold i stored
        t d allll over the
                       th world…
                             ld
‰   Gold was not selected arbitrarily by
                                                         Coins, Bars, Jewellery
    governments         to    be    the      monetary
    standard
‰   Gold    had     developed             for     many
    centuries on the free market as the
    best   money;            as    the     commodity
    providing     the        most        stable    and
    desirable monetary medium
‰   Gold is stored all over the world in
    various forms
G ld has
Gold h Edible
         Edibl and
                 d Medicinal
                   M di i l Values
                             V l
‰   Ayurveda gifted us Suvarnaprashan to
    improve immunity of Child.
                             Child ‘Suvarna’
                                     Suvarna
    means ‘Gold’ & ‘Prashan’ means ‘to lick’
‰   Lasers incorporating gold coatings are
    makingg   dramatic     progress
                              g       in  the
    treatment of cancers, sealing battlefield
    wounds in the field, emergency injury
    treatments in hospitals & previously
    inoperable heart conditions & tumors
‰   Today gold flakes and gold dust can be
    found in many confectioneries and
    dessert items throughout the world. Gold
    can be consumed in the form of
    chocolates, wine, fruits etc
                             Source: RCAM Research
G ld is
Gold i more than
            th an Asset
                  A   t – It’s
                          It’ a Standard
                                St d d
‰   Great achievements are often rewarded
    with gold – Olympic Gold
‰   Best periods of Prosperity of Civilizations
    around the world are referred to as Golden
    Age
‰   Best among equals gets Gold – Golden Bat
    for best batsman, Golden Ball for best
    Bowler and Golden Boot for the best
    footballer
Why
  y do we love g
               gold so much? – It has
        fundamental strength
G ld - A Parallel
Gold     P ll l Economy
                  E     i India
                        in I di

       India runs a parallel Gold economy (gold economy vs. real economy)

  • India’s gold holdings accounts for 11% of • India’s GDP accounts for 2.1%^ of global
    above-ground
     b           d stock
                    t k off gold
                              ld in
                                 i the
                                    th World
                                       W ld     GDP ini nominal
                                                           i l dollars
                                                                d ll

                                                                   • Household bank deposits and equity
  • Valued at $800bn, our gold holdings
                                                                     holdings valued at $625bn and 315bn,
    valued at nearly 50% of GDP
                                                                     respectively
                                                                            ti l
  • India's share* in global gold demand is
                                                • India's economy is ~1/4th^ the size that of
    1.5X that of China, the second largest gold
                                                  China in nominal dollars
    consumer

 Source: Morgan Stanley, World Gold Council, CMIE, RMF estimates    *21% yoy as at end Sept 2010, ^ As at end 2009.
G ld - A Parallel
Gold     P ll l Economy
                  E     i India
                        in I di
Indian household’s fetish for gold is:
 S
 Structural:-                                               Average Annual 10 year growth rates in India
                                                                         (2000-2009)(%)
 ‰   Considered a symbol of security and sign
                                                    20.00%
     of prosperity
                                                    15.00%
 ‰   Recognized as a form of a tradable liquid
     asset                                          10.00%

 ‰   A hedge against – inflation,          rupee      5.00%
     depreciation, and social insecurity
                                                      0.00%
 ‰   Lack of basic banking facilities, especially              Population
                                                                 ( mn)
                                                                            Inflation
                                                                              (%)
                                                                                        Real GDP
                                                                                          (%)
                                                                                                    Gold
                                                                                                   demand
                                                                                                             Gold Price  Gold
                                                                                                              (Rs/oz) imports (Rs
     in backward areas                                                                             (Rs bn)               bn)

 Cyclical:-
 ‰   Lo real interest rates
     Low
 ‰   High market/economic uncertainty               Source: Morgan Stanley, World Gold Council, CMIE, RMF estimates
Asset Allocation
Asset Allocation
     Mar-06   Jun-06    Sep-06   Dec-06   Mar-07   Jun-07   Sep-07   Dec-07    Mar-08          Jun-08          Sep-08         Dec-08
    22.16%      8.90%   17.51%   12.76%    1.94%   21.23%   18.02%   41.77%    13.94%          6.87%           3.79%           7.86%
    20.99%      1.71%   17.39%   11.86%    1.77%   19.47%   17.72%   29.00%     1.80%          1.77%           2.15%           4.97%
    12.46%      1.60%   15.02%   10.70%    0.91%   12.07%   13.72%   16.86%     1.78%          0.98%           1.64%           2.55%
    11.96%      1.03%    1.84%    1.74%   -0.16%    2.63%   11.75%   11.02%     1.23%         -1.14%           1.22%           2.01%
     1.37%     -5.95%    1.70%    1.44%   -5.18%    2.48%    2.56%    2.41%   -22.58%        -13.95%          -4.47%         -24.98%
     0.72%    -18.09%    1.41%    1.11%   -6.12%    1.82%    2.23%    1.91%   -32.87%        -14.53%         -10.92%         -32.58%
     0.06%    -18.73%   -2.57%    1.11%   -7.25%   -7.18%    1.44%    1.63%   -39.22%        -16.20%         -16.78%         -33.96%
     Mar-09   Jun-09    Sep-09   Dec-09   Mar-10   Jun-10   Sep-10   Dec-10    Q on Q returns of various indices
     9.73%    76.80%    32.23%   10.11%   1.67%    14.55%   14.62%   7.93%
     2.06%    71.72%    24.58%   6.22%    1.48%    4.22%    13.52%   1.69%
     1.90%    49.29%    18.17%   5.65%    1.32%    4.13%    12.82%   1.07%
     0 63%
     0.63%     2 41%
               2.41%    7 00%
                        7.00%    1 97%
                                 1.97%    1 22%
                                          1.22%    1 69%
                                                   1.69%    2 16%
                                                            2.16%    1 02%
                                                                     1.02%    Past Performance may or may not be sustained in future.  future The
                                                                              above table and graph gives an illustration of the performance of
     -0.54%    2.33%    0.90%    1.48%    1.15%    1.33%    1.39%    0.31%    Gold on the basis of historical data, if invested directly. The same
                                                                              should not be construed as an indication, promise, guarantee or a
     -8.62%    1.39%    0.67%    1.30%    0.91%    0.98%    0.95%      -5%    forecast of any returns. The details may not necessarily provide a
                                                                              basis for comparison with any other investment avenues. Readers
    -11.85%    -3.72%   0.14%    0.67%    0.36%    0.05%    0.83%    -7.05%   are advised to seek independent professional advice and arrive at
                                                                              an informed investment decision before making any investments.
                                                                              Source: World Gold Council; MFI Explorer
‰   Gold provides an opportunity to enhance portfolio returns over a period and acts as perfect
    diversifier for one’s investment portfolio
‰   Gold has outperformed in 8 quarters out of 20 quarters with respect to other given indices
Di
Diversification
      ifi ti
‰    Gold is an ideal portfolio diversifier
          5 Year weekly return correlation on key asset
                        classes and gold                                 ‰   Gold       has         very         low/negative
      -0.435                                         DOLLAR INDEX

           -0.179                                    YEN                     correlation with other asset class
               -0.035                                DJIA

                            0.002                    S&P 500
                                                                             offering         diversification             benefit

                               0.172                 BSE 500
                                                                             to investors
                                0.179                BSE SENSEX

                                0.209                NSE S&P CNX NIFTY   ‰   Adding gold to your portfolio may
                                    0.329            CRUDE OIL
                                                                             potentially lower overall portfolio risk
                                        0.402        S&P GSCI

                                         0.425       EURO                    and aims to preserve wealth
-1        -0.5          0              0.5       1                       Source: Bloomberg, Period ending 31st Dec 2010
G ld Hedge
Gold: H d against
             i t Inflation
                  I fl ti
‰   Keeps purchasing power intact
    350

    300                                                                                                                                                                     ‰   Gold        over         centuries         has
    250

    200
                                                                                                                                                                                maintained         its    value       against
    150
                                                                                                                                                                                inflation
    100

     50
                                                                                                                                                                            ‰   It preserves the purchasing power
      0
          Apr-05

                                     Apr-06

                                                                Apr-07

                                                                                           Apr-08

                                                                                                                      Apr-09

                                                                                                                                                 Apr-10
                            Dec-05

                                                       Dec-06

                                                                                  Dec-07

                                                                                                             Dec-08

                                                                                                                                        Dec-09

                                                                                                                                                                   Dec-10
                   Aug-05

                                              Aug-06

                                                                         Aug-07

                                                                                                    Aug-08

                                                                                                                               Aug-09

                                                                                                                                                          Aug-10
                                                                                                                                                                                and in fact even increases it
                                                                   I fl ti
                                                                   Inflation                        G ld
                                                                                                    Gold
                                                                                                                                                                                gradually
    Source: Bloomberg.                                                                                                                                                                      Normalized to 100, Gold (USD/OZ)
G ld A less
Gold:  l    V l til Asset
            Volatile A  t
40%                                                                                   ‰   Over 1,
                                                                                               1 3 and 5 year period Gold

30%                                                                                       has been less volatile than all

20%                                                                                       major equity indices

10%
                                                                                      ‰   Gold      is    less   volatile   than

                                                                                          equity as an asset class and
 0%
           Gold           Sensex         BSE 500            BSE 200         BSE 100

                              1 year    3 year     5 year
                                                                                          thereby        helps   to    stabilize

 Source: World Gold Council, Gold=Gold(Rs/oz). Volatility (annualised) to                 portfolio returns
 end of September,2010
Gold - A decade of sparkling glitter
‰   Gold continues to breach its high (YOY) since 2001 till date
1600
                                                                                   1431.25
                                                                                              ‰    The           graph           shows             the
1400
                                                                            1226.56           open, close high and low for a ten
1200
                                                                   1032.7
                                                                                              year period.
                                                                                                      i d The
                                                                                                           Th figure
                                                                                                              fi     i the
                                                                                                                     in th
1000
                                                          845.84

                                                  730.4
                                                                                              graph indicates the high level of
 800

 600                                       541                                                gold prices for each year
                                  456.89
                         417.75
                354.25                                                                       Past Performance may or may not be sustained in future.
 400    298.5                                                                                The above table and graph gives an illustration of the
                                                                                             performance of Gold on the basis of historical data, if
                                                                                             invested directly. The same should not be construed as an
 200                                                                                         indication, promise, guarantee or a forecast of any returns.
                                                                                             The details may not necessarily provide a basis for
                                                                                             comparison with any other investment avenues. Readers are
                                                                                             advised to seek independent professional advice and arrive
    0                                                                                        at an informed investment decision before making any
        2001    2002     2003     2004     2005   2006    2007     2008     2009      2010   investments.
                                                                                                                     Source: Bloomberg, Gold (USD/OZ)
Performance
‰   Gold - an “asset class apart” proven as a pure performer
35.00                                                      ‰   Gold                has               been                a

30.00
                                                29.52 %        consistent performer and

25.00                                                          has given over 17% return
                  18.29 %   17.41 %
20.00
        17.68%                        17.04 %
                                                               across time period for the

15.00                                                          given time period

10.00
                                                          Past Performance may or may not be sustained in future. The
                                                          above table and graph gives an illustration of the performance of
                                                          Gold on the basis of historical data, if invested directly. The same
 5.00                                                     should not be construed as an indication, promise, guarantee or a
                                                          forecast of any returns. The details may not necessarily provide a
                                                          basis for comparison with any other investment avenues. Readers
 0.00                                                     are advised to seek independent professional advice and arrive at
                                                          an informed investment decision before making any investments.
        10 year   7 years   5 year    3 year    1 year
                                                          Source : Bloomberg; The above graph shows CAGR performance of
                                                          Gold (USD/OZ) Data as on 31st Dec 2010
Gold – Considered a safe haven asset
                  Event                                Period                             Gold Returns(%)                  Equity Returns (%)

        Subprime Mortgage Crisis           October 2007-March 2009                                  15.74                             -59.07*

    Dotcom Bubble/September 11,2001
                                         March 2000 - October , 2002                                14.18                             -51.43*
             terrorist attack

           Asian financial crisis         July 1997-
                                               1997 September, 1998                                -15.79
                                                                                                    15.79                            -59.06**
                                                                                                                                      59.06

    Bursting of the Japanese stock and
                                          December 1989 - April 2003                               -17.77                           -76.86***
             real estate bubble
            Arab oil embargo             January 1973- December 1974                               182.24                             -38.31^
               World War 2                September 1939 - April 1942                               -1.66                             -37.49^
          The Great Depression             August 1929- June 1932                                    0.29                             -88.74^
                                               Source: Bloomberg, *Equity Returns refers to returns of MSCI World Index. ** Returns for
‰   During    uncertain      turbulent         MSCI Asia Pacific Ex Japan Index, *** Returns of Nikkei 225 stock average ^Returns of Dow
                                               J
                                               Jones I d t i l Average
                                                     Industrial A      Past Performance may or may not be sustained in future. The above table and
    times    gold      affirmed     its        graph gives an illustration of the performance of Gold on the basis of historical data, if invested directly. The same
    position as an insurance for               should not be construed as an indication, promise, guarantee or a forecast of any returns. The details may not
                                               necessarily provide a basis for comparison with any other investment avenues. Readers are advised to seek
    investment portfolios                      independent professional advice and arrive at an informed investment decision before making any investments.
Why buy gold now?
Fundamental Drivers
‰   Global Gold Holdings                               ‰   Total Gold mined till date is valued at
                                   Value @ 1421$/Oz
                                                           around USD 7.2 trillion
      Particulars       Tones    %       bn USD
                                                       ‰   Gold consumed in jewellry and industry
          Jewellery      83700   51%           3,823       rarely flow into investment market
                                                           (~63%)
          Industrial     19800   12%            904 ‰      Official Sector (For eg:central banks)
 Above                                                     are now being the game changers for
         Investments     29600   18%           1,352
 ground                                                    the demand & supply dynamics – they
         official
reserves                                                   have become net buyers of gold after
         sector          28900   17%           1,320
                                                           being sellers for decades
          Misc            3600    2%            164 ‰      Gold held in investment is only worth
                                                           USD 1.3 trillion - a small component of
          Total         165600                 7,564
                                                           global financial asset
Under ground reserves    22000                 1,005 ‰     Gold availability remains limited and
                                                           supply increase by only ~1.6% annually
         Total          187600                 8,569              Source: World Gold Council, RMF Estimates
Gold Imports in India: Surprise on the Upside
        25000                                                                                                                                                                                                                                                                                 160
                                                                                Tons (RHS)                                                                               Price (Rs/10 grams)                                                                                                  140
        20000
                                                                                                                                                                                                                                                                                              120
        15000                                                                                                                                                                                                                                                                                 100
                                                                                                                                                                                                                                                                                              80
        10000                                                                                                                                                                                                                                                                                 60
                                                                                                                                                                                                                                                                                              40
         5000
                                                                                                                                                                                                                                                                                              20
            0                                                                                                                                                                                                                                                                                 0
                         Jan-06

                                                             Sep-06

                                                                               Jan-07

                                                                                                                   Sep-07

                                                                                                                                     Jan-08

                                                                                                                                                                         Sep-08

                                                                                                                                                                                           Jan-09

                                                                                                                                                                                                                               Sep-09

                                                                                                                                                                                                                                                 Jan-10

                                                                                                                                                                                                                                                                                     Sep-10
                Nov-05

                                                                      Nov-06

                                                                                                                            Nov-07

                                                                                                                                                                                  Nov-08

                                                                                                                                                                                                                                        Nov-09
                                  Mar-06

                                                    Jul-06

                                                                                        Mar-07

                                                                                                          Jul-07

                                                                                                                                              Mar-08

                                                                                                                                                                Jul-08

                                                                                                                                                                                                    Mar-09

                                                                                                                                                                                                                      Jul-09

                                                                                                                                                                                                                                                          Mar-10

                                                                                                                                                                                                                                                                            Jul-10
                                           May-06

                                                                                                 May-07

                                                                                                                                                       May-08

                                                                                                                                                                                                             May-09

                                                                                                                                                                                                                                                                   May-10
‰   IIndia
       di is
           i world’s
                 ld’ largest
                     l      t gold
                                ld consumer accounting
                                                    ti for
                                                         f 15% off global
                                                                     l b l gold
                                                                             ld market
                                                                                   k t in
                                                                                        i 2009
‰    Imports in India influences gold prices - Spike in Indian gold imports is usually followed by rise in
     gold prices
‰    Price sensitive Indian investors have been waiting on the sideline for prices to correct since last
     few year
‰    Hence whenever prices will correct, Indian imports will increase and thereby limit/cap the
     downside for gold prices- a major bull driver                                    Source: Business Beacon
                                                             Past Performance may or may not be sustained in future. The above table
                                                             andd graph h gives
                                                                           i     an illustration
                                                                                     ill t ti    off the
                                                                                                     th performance
                                                                                                           f         off Gold
                                                                                                                         G ld on the
                                                                                                                                 th basis
                                                                                                                                      b i off
                                                             historical data, if invested directly. The same should not be construed as an
                                                             indication, promise, guarantee or a forecast of any returns. The details may not
                                                             necessarily provide a basis for comparison with any other investment avenues.
                                                             Readers are advised to seek independent professional advice and arrive at an
                                                             informed investment decision before making any investments.
Gold View
‰   Strong investment demand in major consumption nations - India and China
     ¾  Per capital consumption of gold in India and China is much lower than developed nations
     ¾  Rising purchasing power of middle class in India and China may lead to higher gold
        demand
‰   Fundamental weakness in US dollar
     ¾  Near Zero interest rates, high trade deficit and fear of higher inflation
     ¾  Gold tends to benefit from depreciating dollar
‰   Fear of Inflation
     ¾  Bailouts and quantitative easing along with lower interest rate will likely increase the risk
        of inflation
     ¾  Higher commodity prices leads to cost push inflation
     ¾  Gold is good hedge against inflation and tends to benefit during higher inflationary
        environment

                                                                                    Source: RMF Estimates
G ld View
Gold Vi
‰   Sovereign debt concerns
     ¾  Risingg debt levels in western economies increases the risk of sovereign  g defaults, increase
        risk aversion and benefits gold
‰   Central banks buying spur
     ¾  Countries with highest forex reserves have less than 2% of their reserves in gold as
        compared to many developed nations who have more than 60% of their reserves in gold
     ¾  These central banks need to diversify into gold to safeguard against falling currency value
‰   Increasing importance of portfolio diversification
     ¾  Limited Supply
                    pp y - Onlyy $7.2 trillion worth of g
                                                        gold mined till date and Less than $ 1.3 trillion
        held in private investment is available for investment
     ¾  Percentage allocation in Gold is quite small against recommendation of 6 to 10% and
        increasing in allocation will lead to higher gold prices
‰   Geopolitical uncertainties
     ¾  Geo political uncertainty increase the safe haven appeal of gold
                                                                                     Source: RMF Estimates
Risks
F t to impacting
Factors igold rally
               ti gold
                    ld rally
                         ll
‰   Recycled gold coming to market at higher price levels may limit
    upside

‰   Quick and strong US recovery

‰   High interest rates

‰   Lower inflation

‰   Optimistic expectation of global growth

‰   New technology
Problems with investing in gold in India
1 Purity and Quality
1.

                       The average purity of the gold sold in the
                       market is 19.43 karat as opposed to 22 karat
                       claimed by most jewellers.
                       Source: TimesofIndia, June 20 , 2006, March 21, 2008. The
                       Telegraph
2. Storage and Safety

Source: TimesofIndia, Dec 13, 2008
3 Trust and faith on Jeweller
3.

Source: paperarticles.com/2009, 30 Jan , 2009. TimesofIndia, Aug 30 2008
4 Demat required for gold investment in secure form
4.

‰   As on October 2010 there are only 1.8
    crore demat accounts.
                accounts It is estimated that
    only 40% are active
‰   Gold in one of its purest form is sold in
    paper form – Gold ETFs which require
    demat account
‰   Total size of the Gold ETF industry is
    Rs 3350 crores.
    Rs.3350    crores growing at 92% p.a
                                       pa
    mainly to rise in price rise
‰   Facilities like Systemtic investments
    Plans (SIPs) are not available for
    investment in Gold ETFs                     Source: Hindu Business Line
G ld Devaluation
Gold D   l ti Cycle
                 C l

Buy Gold Coins
from Jewellers/
                        Gold coins re-           Redesigning of
      Banks                                                            Sale of Jewellery
                         molded to              J
                                                Jewellery
                                                     ll   due
                                                          d tot
 ( 10 Gms Gold                                                         due to monetary
                          Jewellery             fashion changes
   Price+ Vat+                                                              needs
Making Charges)

‰ At everyy stage
               g cycle
                  y    yyou incur a cost for making
                                                  g charge
                                                         g and it may   y lead to loss
in the quantity and purity of gold leading to devaluation to the total gold holdings
Introducing Reliance Gold Savings Fund
         First gold fund of fund in India
P iti i off the
Positioning th Fund
                F d
‰   Introducing the first fund of fund in India which enables you to reap the returns of
    gold as an asset class in a paper form without the need of a demat account

‰   This fund would facilitate you to accumulate gold returns from a long term perspective
    through lump sum and systematic regular investments

‰   The fund seeks to provide returns that closely correspond to the returns provided by
    Reliance Gold Exchange Traded Fund, which in turn invest in physical gold

‰   It aims to give investors the opportunity to participate in the bullion market in a relatively
    costt effective
           ff ti andd convenient
                            i t way
Benefits of Reliance Gold Savings Fund

                        • Subsc  p o a
                          Subscription   d redemption
                                       and  ede p o a    a ab e through
                                                       available   oug
    Open Door for Non     physical mode
    Demat a/c holders   • No need to open demat account

                        • The fund has add on facilities like Systematic
       Systematic         Transfer Plan/ Systematic Withdrawal Plan etc.
        Investing         Small regular investments as low as Rs 100 per
                          month.

                        • Direct purchase and sale of the units at the AMC
        Liquidity
                        • Uniform purchase and sale price at the NAV
SIP in
     i Gold-
        G ldInvesting
 Systematic   A edge
              An  d tot wealth
                           lth creation
                                   ti
                                                              SIP Return as on Dec 30, 2010                                                                                                  Nearly 84
  Period                                                                             1 Year                      3 Year                  5 Year                10 Years                       modern
                                                                                                                                                                                             tola in 10
  SIP Start Date                                                                04/01/2010                   02/01/2008              03/01/2006              02/01/2001                        years
  Gold Price (Rs/Gm) (As on 30/12/2010)                                            2031.42                     2031.42                  2031.42                 2031.42
  Total No. of gms accumulated                                                         34                         124                      258                     839
  Total Amount Invested in Rs.
                                                                                    60,000                    1. 80 lacs                  3 lac                  6 lacs
  (Monthly SIP of Rs.5000)
  Market Value if invested in Gold in Rs.                                           68,590                     2.52 lacs               5.24 lacs              17.03 lacs
  Return on SIP in Gold                                                            27.92%                       23.28%                  22.51%                  20.16%

     ‰ A long term disciplined investment technique which allows you to accumulate gold in
       small amounts regularly from a long term perspective
     ‰ Reliance Gold Savings Fund endeavors to inculcate this habit  to your investments to
       enable you to accumulate the returns of gold
Past Performance may or may not be sustained in future. Assumptions : Returns on SIP of Gold are annualized and cumulative investment return for cash flows resulting out of uniform and regular monthly
subscriptions have been worked out on “Excel” spreadsheet function known as XIRR. It is assumed that a SIP of Rs. 5000/- each executed on 2nd of every month has been taken into consideration including the
first installment. Disclaimers The amounts invested in SIP and the market values of such investments at respective periodic intervals thereof are simulated for illustrative purposes for understanding the concept of
SIP. This illustration should not be construed as a promise, guarantee on or a forecast of any minimum returns. The Mutual Fund or the Investment Manager does not assure any safeguard of capital and the
illustrated returns are not necessarily indicative of future results and may not necessarily provide a basis for comparison with other investments. SIP does not guarantee or assure any protection against losses in
declining market conditions. Readers are advised to seek independent professional advice and arrive at an informed investment decision before making any investments.
Product Features
‰       Investment Objective : The investment objective of the Scheme is to seek to provide
        returns that closelyy correspond
                                    p    to returns p
                                                    provided byy Reliance Gold Exchange
                                                                                     g Traded
        Fund
‰       Benchmark: The Scheme’s performance will be benchmarked against the price of physical
        gold.
‰       Fund Manager : Hiren Chandaria
‰       Entry Load: Nil *
    *   In accordance with the requirements specified by the SEBI circular no. SEBI/IMD/CIR No.4/168230/09 dated June 30, 2009 no entry load will be charged for
        purchase / additional purchase / switch-in accepted by the Fund with effect from August 01, 2009. Similarly, no entry load will be charged with respect to
        applications for registrations under systematic investment plans/ systematic transfer plans accepted by the Fund with effect from August 01, 2009

‰       Exit Load:
¾       2%- If redeemed or switched out on or before completion of 1 year from the date of
        allotment of units
¾       Nil - If redeemed or switched out after the completion of 1 year from the date of allotment of
        units
P d Allocation
Product
Asset t Features
        F t Pattern
 ‰   Asset Allocation
                I t
                Instruments
                         t                      IIndicative
                                                   di ti assett allocation
                                                                   ll    ti        Ri k Profile
                                                                                   Risk P fil
                                                     (% of total assets)
                                                Minimum           Maximum
 Units of Reliance Gold Exchange
                              g Traded             95                100         Medium to High
 Fund
 Reverse repo and /or CBLO and/or short-           0                  5          Low to Medium
 term fixed deposits and/or Schemes which
 invest ppredominantlyy in the money
                                   y market
 securities or Liquid Schemes*

 *The Fund Manager may invest in Liquid Schemes of Reliance Mutual Fund. However, the Fund
      g may
 Manager     y invest in anyy other scheme of a mutual fund registered
                                                                   g       with SEBI,, which invest
 predominantly in the money market securities
 The deviation from the underlying ETF may occur mainly on account of the receipt of cash flows
 which on an average takes 5 days given the existing operational procedure
P d t Features
Product F t

‰   Mi i
    Minimum A li ti
            Application A
                        Amount:
                             t Rs.
                                R 5,000
                                   5 000 and
                                           d in
                                             i multiples
                                                 lti l off Re.
                                                           R 1 thereafter
                                                               th    ft

‰   Additional Purchase Amount : Rs 1000 (plus in the multiple of Re.1)

‰   Minimum Purchase Amount through SIP:
     ¾   Rs.100/- per month and in multiples of Re. 1/- thereafter for minimum 60 months
     ¾   Rs.500/- per month and in multiples of Re. 1/- thereafter for minimum 12 months
     ¾   Rs.1000/- p
                   per month and in multiples
                                         p    of Re. 1/- thereafter for minimum 6 months
     ¾   Rs.500/- per quarter and in multiples of Re. 1/- thereafter for minimum 12 quarters
     ¾   Rs.1500/- per quarter and in multiples of Re. 1/- thereafter for minimum 4 quarters
T
Taxation
    ti Benefits
Taxation
                                            Reliance Gold
              Type of Taxation                                             Gold ETF                    Jewellers                    Banks
                                            Savings Fund

                 Wealth Tax                          Nil                         Nil                   Applicable                 Applicable

              Short T
              Sh    Term Capital
                         C i l            Applicable
                                          A  li bl b before
                                                       f    1          Applicable
                                                                       A  li bl b before
                                                                                    f    A li bl b
                                                                                         Applicable before
                                                                                                      f    3 Applicable
                                                                                                             A li bl b  before
                                                                                                                          f
                  gains Tax                      year                       1 year              years             3 years

              Long Term capital            Applicable after 1          Applicable after 1          Applicable after 3        Applicable after 3
                 gains tax                       year                        year                        years                     years

          The fund avails similar taxation as applicable to debt mutual fund schemes
          ‰   Long Term Capital Gain Tax of 10 % or 20 % with indexation will be applicable
          ‰   Short Term Capital Gains applicable as per tax slab for the investor
 The tax benefits are as per the current Income Tax laws & rules and any other law for the time being in force. Please refer to Statement of Additional Information for more
 details. Readers are advised to seek independent professional advice and consult their tax advisors and arrive at an informed investment decision before making any
 investments
Summary
‰   Reliance Gold Savings Fund provides an easy and a convenient way for
    at least 10% allocation as Portfolio Diversification

‰   It endeavors to inculcate a regular savings habit to accumulate gold in small
    amounts through MICRO Systematic Investment Plan and Systematic
    Investment Plan

‰   Opens doors for non – demat account holders as it provides the facility to
    invest through the online medium and through physical application mode

‰   It enables you to avail long term taxation benefits from 1 year unlike physical
    gold wherein long term taxation can be availed after 3 years

‰   It relieves you from worrying about the purity of physical gold and storage
    cost
For all the Gold Lovers in India

             Reliance Gold Savings Fund
                         An Open Ended Fund of Fund Scheme

       Benefits Wahi, Tension Nahi
For all the Gold Lovers in India

             Reliance Gold Savings Fund
                         An Open Ended Fund of Fund Scheme

       Benefits Wahi, Tension Nahi
For all the Gold Lovers in India

Reliance Gold Savings Fund
      An Open Ended Fund of Fund Scheme

                   Benefits Wahi, Tension Nahi
For all the Gold Lovers in India

R li
Reliance G ld S
         Gold Savings
                 i    F d
                      Fund
       An Open Ended Fund of Fund Scheme

       Benefits Wahi, Tension Nahi
Di l i
Disclaimer
‰   The views expressed herein constitute only the opinions and do not constitute any guidelines or
    recommendation on any course of action to be followed by the reader. This information is meant for
    general reading purposes only and is not meant to serve as a professional guide for the readers.
    Certain factual and statistical (both historical and projected) industry and market data and other
    information was obtained by RCAM from independent, third-party sources that it deems to be reliable,
    some of which have been cited above. However, RCAM has not independently verified any of such
    data or other information, or the reasonableness of the assumptions upon which such data and other
    information was based, and there can be no assurance as to the accuracy of such data and other
    information. Further, many of the statements and assertions contained in these materials reflect the
    belief of RCAM, which belief may be based in whole or in part on such data and other information.
‰   The Sponsor, the Investment Manager, the Trustee or any of their respective directors, employees,
    affiliates or representatives do not assume any responsibility for, or warrant the accuracy,
    completeness, adequacy and reliability of such information. Whilst no action has been solicited based
    upon the information provided herein, due care has been taken to ensure that the facts are accurate
    and opinions given are fair and reasonable. This information is not intended to be an offer or solicitation
    for the purchase or sale of any financial product or instrument. Recipients of this information should rely
    on information/data arising out of their own investigations. Readers are advised to seek independent
    professional advice, verify the contents and arrive at an informed investment decision before making
    any investments.
Di l i
Disclaimer
‰   None of the Sponsor, the Investment Manager, the Trustee, their respective directors, employees,
    affiliates or representatives shall be liable for any direct, indirect, special, incidental, consequential,
    punitive or exemplary damages, including lost profits arising in any way from the information contained
    in this material.
‰   The Sponsor, the Investment Manager, the Trustee, any of their respective directors, employees
    including the fund managers, affiliates, representatives including persons involved in the preparation or
    issuance of this material may from time to time,
                                                   time have long or short positions in,in and buy or sell the
    securities thereof, of company(ies) / specific economic sectors mentioned herein.
‰   Reliance Gold Savings Fund (An Open Ended Fund of Fund Scheme): The investment objective of
    the Scheme is to seek to provide returns that closely correspond to returns provided by Reliance Gold
    Exchange g Traded Fund ((RGETF).  ) Asset allocation Pattern: Units of RGETF – 95 to 100%, Reverse
    repo and /or CBLO and/or short-term fixed deposits and/or Schemes which invest predominantly in the
    money market securities or Liquid Schemes* - 0 to 5%. *The Fund Manager may invest in Liquid
    Schemes of Reliance Mutual Fund. However, the Fund Manager may invest in any other scheme of a
    mutual fund registered with SEBI, which invest predominantly in the money market securities. Load
    Structure: (for investments made during NFO and Ongoing offer period) Entry Load - Nil.     Nil Exit Load -
    2%- If redeemed or switched out on or before completion of 1 year from the date of allotment of units,
    Nil thereafter.
Disclaimer
‰   Terms of issue and mode of sale and redemption of units: The units are available at Rs. 10/- per unit during
    NFO & thereafter at applicable NAV based prices. The Scheme will offer for Subscription/ Switch-in and
    Redemption / Switch
                   Switch-out
                           out of Units on every Business Day on an ongoing basis, within five business days of
    allotment. The redemption or repurchase proceeds shall be dispatched to the unitholders within 10 Business
    Days from the date of redemption or repurchase. Investor benefits and general services offered: The
    Scheme offers Systematic Investment Plan, Auto Switch facility and Online Transactions during the NFO period.
    The NAV of Scheme shall be published on a daily basis by the Mutual Fund at least in two daily newspapers and
    will also uploaded on the AMFI site www.amfiindia.com
                                                      www amfiindia com and Reliance Mutual Fund site i.e.       ie
    www.reliancemutual.com.
‰   Reliance Gold Exchange Traded Fund is an open-ended Gold Exchange Traded Fund that tracks the
    domestic prices of gold through investments in physical Gold.) The investment objective is to seek to
    provide returns that closely correspond to returns provided by price of gold through investment in physical Gold
    (and Gold related securities as permitted by Regulators from time to time).
                                                                            time) However,
                                                                                    However the performance of the
    scheme may differ from that of the domestic prices of Gold due to expenses and or other related factors. Asset
    Allocation Pattern: Physical Gold or Gold Related Instruments as permitted by regulators from time to time - 90
    to 100%, Money Market instruments, Bonds, Debentures, Government Securities including T-Bills, Securitised
    Debt & other debt securities as permitted by regulators from time to time – 0 to 10%. Load Structure – Entry
    L d & Exit
    Load    E it Load
                 L d – Nil.
                         Nil Terms
                              T       off Issue
                                          I     - As
                                                  A the
                                                     th units
                                                          it off the
                                                                 th scheme
                                                                      h      are listed
                                                                                 li t d on the
                                                                                           th Exchange,
                                                                                               E h       subsequent
                                                                                                           b        t
    buying or selling (trading) by Unit holders can be made from the secondary market on all trading days. The
    minimum number of Units that can be bought or sold on the exchange is 1 (one) unit.
Disclaimer
Disclaim
‰   Statutory Details: Reliance Mutual Fund has been constituted as a trust in accordance with the provisions of the Indian Trusts
    Act, 1882. Sponsor: Reliance Capital Limited. Trustee: Reliance Capital Trustee Company Limited. Investment Manager:
    Reliance Capital Asset Management Limited (Registered Office of Trustee & Investment Manager: “Reliance House” Nr.
    Mardia Plaza,
            Pla a Off.
                    Off C.G.
                        C G Road,
                             Road Ahmedabad 380 006).   006) The Sponsor,
                                                                  Sponsor the Trustee
                                                                                 Tr stee and the Investment
                                                                                                   In estment Manager are incorporated
    under the Companies Act 1956. The Sponsor is not responsible or liable for any loss resulting from the operation of the
    Scheme beyond their initial contribution of Rs.1 lakh towards the setting up of the Mutual Fund and such other accretions and
    additions to the corpus.
‰   Risk Factors: Mutual Funds and securities investments are subject to market risks, and there is no assurance or guarantee that
    the objectives of the Scheme will be achieved.
                                             achieved As with any investment in securities,
                                                                                      securities the NAV of the Units issued under the
    Scheme can go up or down depending on the factors and forces affecting the securities market. Reliance Gold Savings Fund
    and Reliance Gold Exchange Traded Fund are only the names of the Schemes and do not in any manner indicates either the
    quality of the Scheme; its future prospects or returns. Past performance of the Sponsor/AMC/Mutual Fund is not indicative of
    the future performance of the Scheme. The Mutual Fund is not assuring that it will make periodical dividend distributions,
    though
         g it has everyy intention of doingg so. All dividend distributions are subject
                                                                                    j    to the availabilityy of distributable surplus
                                                                                                                                  p    in the
    Scheme. The NAV of the Scheme may be affected, interalia, by changes in the market conditions, interest rates, trading
    volumes, settlement periods and transfer procedures. Being a Fund of Fund Scheme, it may be noted that the investors are
    bearing the risk and the recurring expenses of RGETF also. For detailed risk factors, please refer to the Scheme Information
    Document & Key Information Memorandum, which is available at all the DISC, Distributors and www.reliancemutual.com.
    Investors can also call at our call centre 1800-300-11111 (toll free) for more details. Please read the Scheme Information
    D
    Document    t and
                    d Statement
                      St t      t off Additional
                                      Additi   l Information
                                                 I f      ti   carefully
                                                                    f ll before
                                                                          b f    i
                                                                                 investing.
                                                                                        ti
Thank you

            55
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