Retail Revolution A Closer Look At The Changing World of Retail - PLUS: Moving Up: UK Interest Rates 60-Second Pitch Inspiring Youth ...

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Retail Revolution A Closer Look At The Changing World of Retail - PLUS: Moving Up: UK Interest Rates 60-Second Pitch Inspiring Youth ...
September-October 2014

                                                            Retail Revolution
                                                                                              A Closer Look
                                                                                           At The Changing
                                                                                             World of Retail
Issue 97 PP 11826/07/2013 (032918)

   PLUS:                             ■   Moving Up: UK Interest Rates   ■   60-Second      Pitch
                                                                                September-October 2014 ■ Inspiring Youth
Retail Revolution A Closer Look At The Changing World of Retail - PLUS: Moving Up: UK Interest Rates 60-Second Pitch Inspiring Youth ...
September-October 2014
Retail Revolution A Closer Look At The Changing World of Retail - PLUS: Moving Up: UK Interest Rates 60-Second Pitch Inspiring Youth ...
First Lines

                                                        D
                                                                     uring the last week of August, the news that
                                                                     Simon Featherstone, British High Commis-
                                                                     sioner and our co-Patron, had passed away
                                                                     sent shock waves around the community. While
                                                        some of us knew he was battling illness, none of us imagined
                                                        that he would leave us so soon. We pay tribute to this kind
                                                        and humble man who made a big impact in business circles
                                                        and touched the lives of many [Page 8].

                                                        BMCC in its own way helped touch the lives of people in
                                                        need recently when the proceeds of the 10th Annual Charity
                                                        Rugby Dinner were presented to four local charities. Each
                                                        organisation confirmed that the funds are very timely and
                                                        will be put to good use [Page 38].

                                                        As well as caring for others, BMCC also highlighted the
                                                        importance of caring for ourselves at our recent INSPIRE
                 event. The target audience on this occasion was young people and focused on getting fit, staying
                 healthy and being financially independent. Our Guest of Honour YB Khairy Jamaluddin, Minister
                 of Youth & Sports, did an excellent job of inspiring the audience with his talk on Fit Malaysia while
                 our panel of speakers also raised some interesting issues.

                 It was particularly encouraging to see the young athletes from TIMEdotcom Triathlon team and the
                 volunteers from iM4U as well as the team running the One Two Juice bar [Page 12-13]. Inspiration
                 comes from many sources and it is important to seek out new experiences that will help provide
                 deeper, richer insights into business and life in general.

                 BMCC’s membership is expanding and as you can see from the details inside, several organisa-
                 tions have joined us recently - and a warm welcome goes out to all [Page 30]. The popular Speed
                 Networking event held recently provided a very effective platform for these companies to meet
                 new contacts quickly and easily.

                 Our feature section this time delves into the retail sector and examines how trends are changing
                 with the move to digital. As such Malaysia’s multiple and in many cases mammoth malls are as-
                 suming the role of lifestyle centres rather than places to simply shop [Page 15].

                 As we move into the fourth quarter, we are already gearing up for next year and putting in place
                 plans to make sure BMCC continues on its path of expansion, both at home and overseas.
                 Ahead of that we have a number of events coming up including the Delegation Tour to Sarawak
                 to learn more about the many opportunities there [Page 7]. And of course our signature Corporate
                 Christmas Luncheon is in the works so mark your diaires for Friday 4th December!

                 BMCC – it’s the place for business.

BMCC 2014 Annual Sponsors & Partners                                                                          BMCC
PLATINUM SPONSORS:                                                                                            Executive
                                                                                                              Office:
                                                                                                              4th Floor, East Block,
                                                                                                              Wisma Selangor Dredging,
                                                                                                              142B Jalan Ampang,
GOLD SPONSORS:                                                                                                50450 Kuala Lumpur.
                                                                                                              Tel:       +60 3 2163 1784/2163 1786
                                                                                                              Fax:       +60 3 2163 1781
                                                                                                              Email:     membership@bmcc.org.my
                                                                                                              Web:       www.bmcc.org.my
                                                                                                              Follow us on:

AIRLINE                                                                                                   BMCCMALAYSIA
PARTNER:                                                                                September-October 2014
Retail Revolution A Closer Look At The Changing World of Retail - PLUS: Moving Up: UK Interest Rates 60-Second Pitch Inspiring Youth ...
The Chamber

          The British Malaysian Chamber of Commerce is the leading business networking organisation in Malaysia with over
        350 top member companies with an outreach of over 75,000 employees. Since 1963, the BMCC has been a catalyst in
      providing businesses in Malaysia with support, networking, knowledge exchange and bilateral trading assistance. We serve
      as a dynamic hub for enterprise to thrive and businesses to connect with each other, helping to promote and foster trade
                                             and investment between Britain and Malaysia.
        BMCC is proud to be part of British Chambers in South East Asia or BiSEA, enabling our members to enjoy similar
      Chamber beneÀts in seven other countries including Vietnam, Thailand, Brunei, Laos, Cambodia, Indonesia, and Singapore.

                                            BMCC Board of Directors:
                                                                   Patrons:
                                                         YBhg Tun Musa Hitam
                                                                  Chairman:
                                                     Dato’ Larry Gan, Rev Asia Bhd
                                                             Deputy Chairman:
                                             Andrew Sill, The Royal Bank of Scotland Bhd
                                                                 Directors:
                                             Soo Kim Wai, Amcorp Properties Bhd
                                          Bob Olivier, Aspac Executive Search Sdn Bhd
                                             Andrew Diamond, Bubblegum Sdn Bhd
                                       Mark Burgess, Honeywell Aerospace Avionics Sdn Bhd
                                              David Ng, International SOS Sdn Bhd
                                              Datuk Seri Michael Yam, InvestKL
                                           Amanda Powell, KL Kudos Design Sdn Bhd
                                         Michael McIver, Plus Three Consultants Sdn Bhd
                                       Osman Morad, Standard Chartered Bank Malaysia Bhd
                                               Bill Addington, TechSol Sdn Bhd
                                      Datuk Peter Wentworth, OBE, Weir Minerals Malaysia
                                                                 Ex-OfÀcio:
                                                  Gavin Anderson, British Council
                                           Tony Collingridge, OBE, UK Trade & Investment
                                            Dr Zainal Abidin Majid, Advisor To The Board

                                               BMCC Executive Office
                                          Nik Tasha Nik Kamaruddin: Executive Director
                                                  Stephanie Ho: Events Manager
                                         Danielle Horsnell: Business Development Executive
                                              Andre Nasution: Operations Executive
                                               Agnes Elizabeth: Executive PA/Events
                                                   AÀq Sahidi: OfÀce Executive

                                                     BMCC Magazine:
                                                          Editor: Amanda Powell

                                                          Editorial Committee:
                                                 • George Aveling • Marcus Osborne
                                              • Nik Tasha Nik Kamaruddin • Bill Addington
                                                 Production: KL Kudos Design Sdn Bhd
                                                     Printing: Tinggi Press Sdn Bhd
                                     Lot 6, Jalan Kuang Bulan, Taman Kepong, 52100 Kuala Lumpur.

                               Berita BMCC is published bi-monthly for distribution to BMCC members and other
                            organisations in the business community. The views expressed or implied herein are those
                               of the authors or contributors and do not necessarily reÁect those of the Chamber.

4                   September-October 2014
Retail Revolution A Closer Look At The Changing World of Retail - PLUS: Moving Up: UK Interest Rates 60-Second Pitch Inspiring Youth ...
In This Issue

                                                                       There’s A Revolution Going On:
                                                                       Shop Till You Drop? In Malaysia that
                                                                       is certainly possible what with the

                         Cover Story
                                                                       proliferation of retail malls around the
                                                                       captial and beyond. Yet things are
                                                                       changing. Malls are becoming lifestyle
                                                                       venues where people head
                                                                       for leisure and entertainment while
                                                                       retail is increasingly moving online.
                                                                       Our feature section has more.
                                                                       Turn to Page 15.

                             ■ First Lines ................................................. 3

                             ■ Hot Happenings ........................................ 6

                             ■ In Memoriam ............................................. 8
                                       Simon Featherstone, CMG
September-October 2014

                             ■ Market Insight ............................................ 9
                                       Where Are UK Interest Rates Heading?
                                       By Simon Peck, UK Rates Research At RBS

                             ■ Report Back............................................. 10
                                       >   Inspiring Young People:
                                           An Afternoon with YB Khairy Jamaluddin,
                                           Minister of Youth & Sports

                                       >   High-Speed Networking With DHL

                             ■ Cover Story ............................................. 15
                                                                                                     ■ Meet Our New Members ....................... 30
                                       RETAIL: There’s a Revolution Going On

                                                                                                     ■ News From Our Members ..................... 32

                                                                                                     ■ In The Spotlight ........................................ 34

                                                                                                         > Centred On Excellence - Gleneagles KL

                                                                                                         > Getting On Board - Alice Smith School

                                                                                                         > On The Move With Allied Pickfords

                                                                                                     ■ Giving Back .............................................. 38
                                                                                                         Local Charities Receive Boost From
                                                                                                         10th Annual Charity Rugby Dinner

                                                                         INNOVATION: It’s everywhere we look. In business. In communities.
                                                                         In our personal lives. But what voice do innovators have? Do their
                         BMCC Magazine:                                  innovations reach the right audience? How can we use innovation in a
                         November-December                               smarter way to achieve more? Does your company have a good story
                                                                         to tell? Get in touch! We want to hear from you!
                         Innovation Is Key
                                                                         Sponsorship and advertisement opportunities available!
                                                                         Deadline Imminent: Contact: 03 2163 1784 or editor@bmcc.org.my

                                                                                                           September-October 2014                                 5
Retail Revolution A Closer Look At The Changing World of Retail - PLUS: Moving Up: UK Interest Rates 60-Second Pitch Inspiring Youth ...
Hot Happenings

                                                              October
                                                              Thurs 2nd   BMCC Members Networking
                                                                          Golf In The City @ Mandarin Oriental KL
                                                                          6.00pm-8.00pm
                                                                          Informal evening for members and
                                                                          guests to try ou the Àrst class indoor golf
                        New Dates                                         facilities in the heart of the city. Only
                                                                          RM50 per person inclusive refreshment.
                                                              Thurs 9th   4-Chamber VIP Luncheon NEW
                     For Your Diary                                       Joint event with MGCC, MFCCI & MDBC
                                                                          12.00pm-2.30pm - Renaissance Hotel KL
                                                                          Economic Outlook of Malaysia
                                                                          Guest Speaker:
                                                                          YB Senator Dato’ Sri Abdul Wahid Bin Omar
                                                                          Minister in Prime Minister’s Department
                                                                          See opposite for details
                                                              Sat 18th    Great British Ball
                                                                          Shangri-la Hotel Kuala Lumpur
                                                                          See opposite for details
                                                              Tues 21st   Leo Sayer - LIVE IN KL!
                                                                          8.00pm - KL Convention Centre
                                                                          Tickets: www.klccconventoncentre.com
                                                              TBC         BMCC Power Lunch Series:
                                                                          Inspring SMEs
                                                                          With Standard Chartered Bank
                                                                          11.30am-2.30pm - Shook@Starhill Gallery
                                                                          Panel of inspiring Business Leaders
                                                                          including: Antoine Bakhache of TrueÀtt &
                                                                          Hill, Pat Liew of British India and Soo Shea
                                                                          Pin of Anya Hindmarch.
                                                                          Call BMCC for more details

                                                              November
                                                              Sun 2nd     BMCC Annual Golf Scramble
                                                                          12 noon onwards - Venue TBC
                                                                          Join us for a competitive but fun outing
                                                                          at this signature BMCC event and see if
                                                                          anyone can score a hole in one! Texas
                                                                          Scramble format followed by BBQ Supper.
                                                                          Call the BMCC OfÀce to book!
                                                              Weds 5th-   BMCC Delegation Tour To Sarawak NEW
                                                              Sat 8th     The second in the BMCC Trade Delegation
                                                                          Series after the very successful tour to
                                                                          Iskandar. Places limited.
                        Table Book
            BMCC Coffee                                                   See opposite for details
                                                              Fri 14th-   Licence To Thrill - A Bond Concert
                                                              Sun 16th    Panggung Sari, Istana Budaya
                                                                          See opposite for details
A unique compilation, spanning 120 pages, of
bilateral stories, historical images, interesting
 anecdotes and quirky customs. A celebration of               December
 the achievements that have come about as a                   Fri 4th     BMCC Annual Corporate Christmas Lunch
 result of the long relationship between Britain
                                                                          The hallmark BMCC event to close out the
  and Malaysia. Published in conjunction with our                         year. Follow us on Facebook or Twiter for
  50th Anniversary celebrations.                                          more details.
  Price: RM180 (w/o slipcase) RM210 (with Limited
  Edition slipcase) Discounts available for bulk purchases.

     Contact Andre at BMCC to order your copies.
     Tel: +603 2163 1784 Email: andre@bmcc.org.my

 6                        September-October 2014
Retail Revolution A Closer Look At The Changing World of Retail - PLUS: Moving Up: UK Interest Rates 60-Second Pitch Inspiring Youth ...
Hot Happenings

                                              BMCC Delegation Tour to Sarawak
                                              5th-8th November 2014

                                                                          UNIQUE OPPORTUNITY TO NETWORK WITH
                                                                             LEADING INDUSTRIALISTS OF SARAWAK

                                                                                                                                         Jointly organised with
4-Chamber                                       HIGHLIGHTS:                                                                              Bintulu Development
VIP Luncheon                                    • Close-up of the emerging                                                               Authority (BDA), Dayak
                                                                                                                                         Chamber of Commerce
                                                  Sarawak Corridor of Re-
Economic Outlook                                  newable Energy (SCORE)
                                                                                                                                         and Industry (DCCI), and
Of Malaysia                                                                                                                              Sarawak Chamber of
                                                  Project by BDA
                                                                                                                                         Commerce and Industry
Thursday 9th October 2014
                                                • Networking with DCCI                                                                   (SCCI).
12.00pm–2.30pm
Renaissance Hotel Kuala Lumpur                  • Dinner with Sarawak Chief                                                             Contact BMCC OfÀce
                                                  Minister Tan Sri Datuk                                                                now to book. Places
Keynote Address:
                                                  Amar Haji Adenan Bin                                                                  limited
YB Senator Dato’ Sri Abdul Wahid Bin Omar
                                                  Haji Satem at the SCCI
Minister in the Prime Minister’s Department
                                                  63rd Anniversary Gala.
Organised by:
Malaysian-German Chamber of Commerce &
Industry (MGCC), Malaysian-French Cham-

                                                                             Licence
ber of Commerce & Industry (MFCCI) and                                                                                   LimeLight Entertainment presents
Malaysian Dutch Business Council (MDBC) in
conjunction with BMCC.
Contact andre@bmcc.org.my for bookings

                                                                              To Thrill
                                                                             ABondConcert
                                                            FeaturingDavid Phantom
                                                                                                 / Simon                              / Jaclyn Salamiah   Nikki
                                                                                                                                        Victor/ Hassan / Palikat
                                                                                   of                              We Will Rock You
                                                                           The Opera                               Phantom of

                                                                      ShannonMiss
                                                                             Les Misérables
                                                                                  Saigon            Bailey         The Opera
                                                                                                                   Les Misérables

                                                                                                         14–16 November 2014
                                                                            Ticket starts from RM78 via airasiaredtix.com / Istana Budaya, Kuala Lumpur / 3pm Sat & Sun / 8.30pm Fri & Sat
                                                                                                  Ticketing Hotline +603 8775 4666 / Partnerships & Corporate Packages +603 6207 9566
                                                                                       CELEBRATING THE MUSIC OF THE WORLD’S MOST LOVED SECRET AGENT

                                               Official Broadcaster

                                                 Official Venue

                                                                      British Malaysian Chamber of Commerce members enjoy 10% off stall tickets.
                                                                                       Please use BONDASSOC promo code for online booking.

                                                                                                  September-October 2014                                                                     7
Retail Revolution A Closer Look At The Changing World of Retail - PLUS: Moving Up: UK Interest Rates 60-Second Pitch Inspiring Youth ...
In Memoriam

                                                A GREAT
                                                Ambassador
                                                He was also an important player in BMCC’s      A latecomer to the world of Twitter, he
                                                pitch to be appointed as one of the key        used this platform to give his followers a
                                                markets in the UK Government’s Overseas        unique window onto the world of interna-
                                                Business Network Initiative, supporting and    tional diplomacy along with sharp insights
                                                guiding us through the maze of procedures      on football.
                                                involved. The Initiative has since taken
                                                BMCC onto the international stage.             Just before he left Malaysia to return home
                                                                                               to spend time with family and friends, he
                                                One of the many milestones he helped           said, “For Gail and I, our departure this
                                                make happen was the visit to Malaysia by       week after three and a half years in Malay-
                                                their Royal Highnesses William and Kate –      sia will leave us many happy memories. We
  Simon Featherstone, CMG
                                                and one of his own personal highlights. This   have had a wonderful time both personally
  British High Commissioner                     more than anything helped raise the proÀle     and professionally and will miss many things
  to Malaysia & Patron of BMCC                  of Britain here and of Malaysia back in the    about this stunning country – not least the
                                                UK, out in the community.                      fantastic people that we have met.”
  2010-2014
                                                At our Gala Dinner in March, he delivered      Our deepest condolences go out to his wife
                                                the keynote message from Prime Minister        Gail, his family and all his many friends.
                                                Cameron, a message which Simon him-

A
      t the end of August, the business         self had helped obtain. Who would have         Simon. A good man. A GREAT ambassador.
      community in Malaysia was left reel-      thought that was the last time many of us      Gone too soon. May he rest in peace.
      ing in shock at the very sad news that    would see him?
Simon Featherstone, our High Commission-
er and co-Patron had passed away.               An Oxford man, Simon joined
                                                the Foreign & Commonwealth
The literally hundreds of messages that         OfÀce in 1980. During the
were left on the special condolence book        second half of the 90’s, he
set up in his memory are a poignant remind-     served as Consul General
er of the number of lives he touched and in     Shanghai (1994-96) and Politi-
so many different circles. From top politi-     cal and Economic Counsellor
cians, to business leaders to football fans.    Beijing during the Hong Kong
And not just in Malaysia – across the world.    handover (1996-98). From
                                                2004–08, he was British am-
When Simon Àrst took up his post here some
                                                bassador to Switzerland and
four years ago, he very quickly and willingly
                                                non-resident ambassador to
agreed to become our co-Patron. Over the
                                                Liechtenstein and the Prime
next three and a half years, he was closely
                                                Minister's International Rep-
involved with the BMCC across many of our
                                                resentative on Energy Issues
activities and events. He was hugely instru-
                                                in 2008.
mental in putting Britain on the map here
and doing the same for Malaysia overseas.       In 2009, he became UK direc-
                                                tor for the 2010 Shanghai Expo where the
He was single-minded in his mission to im-
                                                UK pavilion won the award for best pavil-
prove the relationship between the UK and
                                                ion design.
Malaysia and helped pull off the major coup
of getting a British Prime Minister – David     He was appointed Companion of the Or-
Cameron - to visit here after a near 20-year    der of St Michael & St George (CMG) in
dearth of such visits. That was the start-      the New Year Honours of 2011.
ing point for a concerted campaign to help
boost trade between our two countries.          Simon was a unique individual whose
                                                sharp intellect and keen interest in
The acquisition of the iconic Battersea Pow-    all around him were matched in equal
er Station site and large-scale investments     measure by his quiet humility on one
in Malaysia by British companies like Weir      end of the scale and a burning passion
Group, Smiths Group, BT and Dyson have          for his beloved football team on the
been clear evidence of this drive.              other.

 8                        September-October 2014
Retail Revolution A Closer Look At The Changing World of Retail - PLUS: Moving Up: UK Interest Rates 60-Second Pitch Inspiring Youth ...
Market Insight

                                 On The Move?
                                 UK Interest Rates
                                  By Simon Peck, UK Rates Research At RBS

The biggest question facing sterling rates markets is no longer                                  Fast Facts
‘if’ or ‘when’ the Bank of England will hike interest rates, but
                                                                                                 Rates should level off at
how high they will go over the next two or three years.
                                                                                                 around 2.5 per cent in 2 or 3
                                                                                                 years

F
     ollowing the hawkish tone of Governor      At this juncture, I think 2.50 per cent is a
     Mark Carney’s Mansion House speech         very reasonable estimate as to where the
     in June, the market has more or less       neutral level of bank rate actually is and I     The sooner the Àrst hike the
made up its mind on the Bank’s Àrst move:       certainly expect the Bank to continue push-
the base rate will increase from 0.5 per        ing its message of “limited and gradual”         greater the chance of a lower
cent later this year.                           increases in rates.                              neutral rate
The short-term money markets are cur-           Britain’s households are still mired in debt –
rently pricing in an 80 per cent chance of      running at 139 per cent of income as of the      BoE will keep pushing ‘limited
a 25 basis point hike in November. That ex-     last quarter of 2013, according to the OfÀce
pectation is already having a tangible price    for National Statistics.                         and gradual’ message while
impact. Sterling has risen to a 6-year high
                                                They remain especially vulnerable to
                                                                                                 households mired in debt
against the US dollar in the belief the Bank
will be the Àrst major central bank to raise    changes in Áoating rates. Figures from the
policy rates.                                   Council of Mortgage Lenders show 65 per          Market scepticism after earlier
                                                cent of mortgages are variable, rather than
That means the timing of the Àrst rise is       Àxed.                                            experience of guidance is a
not the focus it once was. It is the Mon-                                                        danger for BoE
etary Policy Committee’s thinking on where      Combined with prospects for subdued
rates should eventually settle – the point at   growth in wages, households are likely to
which they neither stimulate nor restrain       struggle far more after each rate hike in        As Martin Weale, a fellow MPC member,said
economic growth – that will have a far          this cycle than during equivalent periods of     in June, “the policy of raising bank rate
greater impact on markets, businesses and       past tightening.                                 gradually does imply that the Àrst rise
households in the next few years.                                                                needs to come sooner than would otherwise
                                                Our economists estimate interest rates
                                                                                                 be the case”.
                                                would only have to rise by 150 or 200 basis
“The danger for the Bank will                   points before debt-servicing costs return to     In my view, the market is entirely justiÀed
come if the market fails to buy                 pre-crisis levels.                               in expecting an earlier move. Economists
                                                                                                 have increasingly questioned the appro-
into the ‘gradual and limited’                  That means that where in the       past, rate
                                                                                                 priateness of emergency monetary policy
                                                rises averaged around 34 basis     points per
narrative.”                                     quarter, this time the market      is expect-
                                                                                                 given the extraordinary performance of the
                                                                                                 labour market and sustained momentum
                                                ing only one 25 basis point rate   hike every
Since the Bank’s foundation 320 years ago,                                                       behind the economic recovery.
                                                three months.
interest rates have averaged 4.8 per cent.
                                                                                                 The danger for the Bank will come if the
However as Carney has conceded, there are       The timing of the Àrst rate hike still has
                                                                                                 market fails to buy into the ‘gradual
several reasons to believe the new normal       relevance, however. MPC member Ian Mc-
                                                                                                 and limited’ narrative. Memories of the
will be “materially lower”.                     Cafferty has said that once the Bank starts
                                                                                                 Àrst phase of guidance – when the Bank
                                                to normalise policy, it will be “critically
That is particularly the case given the econ-                                                    “achieved” its unemployment threshold
                                                important that rises in bank rate are deliv-
omy’s vulnerability to higher rates after                                                        more than two years ahead of its own fore-
                                                ered, as far as we are able, at only a mod-
years of cheap borrowing.                                                                        cast - are fresh in the mind.
                                                est, gradual pace”. The sooner the Bank be-
In a recent RBS survey, almost 80 per cent      gins the rate hiking process the more likely     Debate about a lower neutral rate is rightly
of investors said they expected policy rates    it is to deliver on a lower neutral rate level   moving to the forefront of policy discus-
to plateau between 2 and 3.99 per cent. Al-     and reinforce market conÀdence that it can       sion. Now the Bank must hope markets ac-
most half thought rates would remain under      do so.                                           cept its rhetoric at face value and are not
3 per cent.                                                                                      once bitten, twice shy.

                                                                                           September-October 2014                        9
Retail Revolution A Closer Look At The Changing World of Retail - PLUS: Moving Up: UK Interest Rates 60-Second Pitch Inspiring Youth ...
Report Back

                               Networking
                                   At SPEED!
                                       C
                                              ould you sell your business in 60 seconds? Well that was all the time al-
                                              lowed for participants at the latest BMCC Speed Networking event to
                                              make their pitch! Organised in conjunction with Annual Gold Sponsor
                                       DHL
                                       DH and event partner Expatriate Lifestyle, the well-attended event, held at
                                       the
                                       th InterContinental Hotel, saw some 60 members and guests arrive to pitch
                                        their
                                        th     business. A mixed crowd from different industries included representa-
                                        tives
                                        ti     from Etihad Airways, Archer Bahari, Invest KL, Axis REIT, McCann Erik-
                                         son,
                                         s     Milestone Production and many more.

                                                                                Arriving
                                                                                Ar       early, some guests tucked into
                                                                                a nutritious breakfast while others
                                                                                began
                                                                                be     the networking process straight
                                                                                away.
                                                                                aw     Then the event proper got un-
                                                                                 derway
                                                                                 de       with Andrew Diamond, BMCC
                                                                                 Board
                                                                                 B       Director, once again assuming
                                                                                 the
                                                                                 t    role of Chief Controller, armed
                                                                                  with
                                                                                  w    stopwatch and whistle to make
                                                                                  sure
                                                                                  s    that everyone kept to time.

                                                                                                 This highly popu-
                                                                                                 lar event format
                                                                                                 enabled
                                                                                                 ena        guests to
                                                                                                  make
                                                                                                  ma     contact with
                                                                                                  a large number of
                                                                                                   business
                                                                                                   bu        people in
                                                                                                   quick-À
                                                                                                   q       re time.

                                                                                                    Keep
                                                                                                    K     a look out
                                                                                                    for
                                                                                                    f the next BMCC
                                                                                                    Speed Network-
                                                                                                     ing and get your
                                                                                                     pitch ready!

10            September-October 2014
Report Back

September-October 2014
Report Back

Inspiring
YOUNG
People
T
       he crowd that arrived at Publika for    maintain a good work-life balance, and en-
       the recent BMCC INSPIRE: You Are        suring Ànancial independence. After some
       The Future celebration were met         introductory insights from BMCC Chairman
with a carnival-like atmosphere and lots       Dato’ Larry Gan around the themes of the
of people dressed in very bright pink. The     afternoon, Guest of Honour YB Khairy Ja-
occasion was the latest in the series of IN-   maluddin took to the stage to address the
SPIRE events organised by BMCC to reach        audience.
out to different segments of the business
community - in this case, young people.        Fresh from the launch of Fit Malaysia a few
Designed to address the current opportuni-     days earlier, the Minister acknowledged,
                                               “Malaysians love sport, but we are not a        absolutely have to take action. Aside from
ties and issues faced by young profession-
                                               sporting nation. We all love to sit and watch   the physical effect on our young people,
als, the event highlighted the importance
                                               the matches on TV – whether it’s foot-          if these conditions are allowed to esca-
of getting Àt and staying healthy, how to
                                               ball, badminton or                                                late further, the cost of
                                               squash - chipping in                                              healthcare will far out-
                                               our comments but                                                  weigh the cost of get-
                                               for many it stops                                                 ting the nation moving.
                                               there.                                                            The aim of Fit Malaysia
                                                                                                                 is to get more Malaysians
                                               Obesity, diabetes                                                 walking, jogging, run-
                                               and heart disease                                                 ning, biking – whatever
                                               are rampant in our                                                it takes to encourage a
                                               society. It will re-                                              more active lifestyle.”
                                               quire     signiÀcant
                                               investment        to                                              The Minister later took
                                               achieve what we                                                   time to visit the various
                                               need to do but we                                                 booths around the event.

12                       September-October 2014
Cover Story

                                                                                                EXHIBITORS
                                                                                                British High Commission:
                                                                                                GREAT Retail, Chevening
                                                                                                Scholarships and UK
                                                                                                Malaysia Alumni
                                                                                                Team TIMEdotcom Triathlon
                                                                                                My Sports: online sports
                                                                                                retail hub
                                                                                                iM4U
Azlan Rudy Malik COO of        Dr Nik Halmey Nik Zainal       Nikki Palikat Award-winning
                                                                                                Gleneagles KL: offering
IM4U, drummer and former       Cardiologist Gleneagles KL     songstress due to appear
                                                                                                posture check and
IBM employee, spoke about      who spoke about how we         in the upcoming Licence
                                                                                                ambulance preview
the key issues facing young    are neglecting our health      To Thrill, the James Bond
people today such as obtain-   and emphasised the impor-      Musical, sang a couple of         One Two Juice: a social
ing the right guidance and     tance of a good work-life      numbers from this eagerly         enterprise project by
career advice, bridging the    balance, nutritious diet and   awaited musical treat, Sky-       Selangor Dredging Berhad
generation gap and achiev-     regular exercise to help       fall and Die Another Day.
ing work-life balance.         maintain a healthy heart.
                                                                                                Limelight: promoting
                                                                                                Licence To Thrill

Steve Lumley Triathlete,       Wan Muhammad Syazwan
Ironman, personal trainer      ZulkiÁi Senior Associate,
and superÀt guy in pink.       Transaction Advisory Ser-
Set up Team TIMEdotcom         vices EY Malaysia and repre-
Triathlon team in Malaysia.    senting Association Of Char-
Trained Jodie Stimpson,        tered CertiÀed Accountants
who recently won Gold for      [ACCA], who busted a few
Triathlon at the Common-       myths about accountants
wealth Games in Glasgow.       and accountancy.

                                                                                 September-October 2014                    13
September-October 2014
Cover Story

     To the untrained eye, shopping would appear
     to be the national pastime in Malaysia,
     second only to food. The proliferation of
     retail malls across the capital and beyond,
     each one claiming to be bigger, bolder,
     better than the last, represents a developer’s
     dream. And to some operators it means
     new ways to reach more people. But is this
     untrammelled expansion sustainable? How
     eco-friendly are these huge edifices with
     what must be a massive carbon footprint?
     And is retail finally moving online? We
     look at the evolution of a more integrated
     lifestyle experience and how retailers are
     embracing the power of digital to reach their
     target markets. Turn the page to read more.

R e t ai l
           l u ti o n
Revo

        September-October
         September-October2014
                           2014                  15
Cover Story

Shopping is GREAT
F
     ollowing its enormous success last year,   The grand prize of a London Shopping Trip
     the GREAT Retail Campaign returns          with shopping vouchers worth more than
                                                                                                    “The 2013 Campaign
     once again to Malaysia’s malls. Last       £1,000 was a big draw card with many of             included a six-week
year over 100 stores across Malaysia were       the participating stores reporting double
involved with 28 UK retail brands participat-   digit sales growth as a result. Over 17,000         shopping contest which
ing. The 2013 Campaign included a six-week      shoppers took part, with many making mul-
shopping contest which attracted 35,000         tiple purchases in order to submit multiple         attracted 35,000 entries,
entries. And with each entry requiring the      entries to the contest.
shopper to spend RM250 in a UK-brand store,                                                         generating over RM7.5
generated over RM7.5 million in sales.          Extended 2014 Campaign
                                                The 2014 GREAT Retail Contest runs for              million in sales.”
                                                eight weeks from 18th September to 15th
                                                November, ending on the Ànal day of KL
             GREAT                              Fashion Weekend. Some 39 UK retail brands      The concept of the show is about taking

         BriƟsh Brands                          in more than 200 stores are participating
                                                this year including some new UK brands
                                                                                               12 contestants from across Asia and trans-
                                                                                               forming them from ‘ordinary’ to ‘extraordi-
                                                that have recently entered the Malaysian       nary’, by building their Àtness, their fash-
      Accessorize - Ben Sherman                 market [see panel].                            ion sense and their conÀdence. Each week
                                                                                               the contestants have to complete a Àtness
      - BHS - Boxfresh - Burtons                Alison Collingridge, Prosperity Promotion      and a fashion challenge with the weakest
                                                Manager at UKTI, says, “In addition to all
      Menswear - Cath Kidston                   the fantastic support we have received
                                                                                               being eliminated.

        - Clarks - Debenhams -                  from the participating stores, once again      As a result of GREAT’s sponsorship, as well
                                                we are very grateful that the BMCC and the     as Fitness First, over 20 UK brands will be
      Dorothy Perkins - FitFlop -               British Council have come on board as part-    showcased on the show including Clarks,
                                                ners, to provide their expertise, contacts     Debenhams, Reebok, STORM London, Boots
       French Sole - Hamleys -                  and networks to further ensure the Cam-        No. 7 makeup, Soltan, TONI&GUY, MINI and
    Harrods - Jo Malone London                  paign’s success.”                              British Airways.

         - Joseph & Joseph -                    Going Regional                                 ‘Fit For Fashion’ goes live on Fox Star World
                                                Due to the success of last year’s campaign     on 16th October at 9.40pm and in Malaysia
   Kitchen CraŌ - Laura Ashley -                in Malaysia, this year the GREAT Retail cam-   the TV Show will also air on NTV7.
                                                paign is going regional with GREAT Shopping
      Lyle & ScoƩ - M&S - MINI -                Contests also being held in Singapore, Thai-
                                                                                               For more on Fit For Fashion:
                                                land, Indonesia, Philippines, Vietnam, India   http://Àtforfashion.tv/
       Miss Selfridge - Modalu                                                                 www.facebook.com/FitForFashionTV
                                                and Japan. And for the Àrst time the GREAT
   ENGLAND - Morphy Richards                    campaign will also be hitting the TV screen.   https://twitter.com/FitForFashionTV

       - Neal’s Yard - Outback -                Alison explains. “In December 2013, just af-   KL Fashion Weekend
                                                ter our GREAT Retail campaign had ended,       14th-16th November
          Radley - Reebok -                     we were approached by UK company Fit-          Nine of the episodes of the ‘Fit For Fashion’
                                                ness First with a proposition to sponsor a     have now been Àlmed in the beautifull set-
    Royal Albert - Royal Doulton                                                               ting of the YTL Tanjung Jara Resort on the
                                                new reality TV show ‘Fit For Fashion’ that
   - STORM London - Superdry -                  would be broadcast across Asia and the Mid-    east coast of Peninsular Malaysia.
                                                dle East to an audience of over 450 million.
                                                                                               The grand Ànale, when the three Ànalists
       TM Lewin - Ted Baker -
                                                Fitness First was sponsoring the ‘Fitness’     face their biggest challenge to determine
        TONI&GUY - TOPMAN                       element of the show as part of its inter-      who will win the US$100,000 cash prize,
                                                national rebranding and wanted GREAT to        will take part courtesy of Tourism Malaysia,
         - TOPSHOP - Wallis -                   sponsor the ‘Fashion’ element to showcase      during KL Fashion Weekend at 1 Utama. The
                                                                                               event will feature British fashion brands
      Warehouse - Wedgwood                      the best of British fashion as well as other
                                                exciting British brands.”                      alongside Malaysian fashion brands.

 16                       September-October 2014
Cover Story

                                                                                 LONDON
                                                                                 Has Landed
                                                                                N
                                                                                       ewens Tea House Inc. worldwide own-
                                                                                       ers of the ‘Newens Tea House‘ brand
                                                                                       has signed up its Àrst international
                                                                                 franchise territory licence with BMCC Mem-
                                                                                 ber Autodome Sdn Bhd. The deal gives Au-
                                                                                 todome the sole and exclusive licence to
                                                                                 operate the Newens Tea House brand in
                                                                                 Malaysia.

                                                                                 Operations will begin with the opening of a
                                                                                 Newens in Kuala Lumpur’s upscale Starhill
                                                                                 Gallery enabling discerning clientele to en-
                             Fabulous Prizes                                     joy a quintessential English experience in
                                                                                 between visiting British Crown Jewellers
                             Grand Prize:                                        Garrard’s, or having a haircut at Mayfair’s
                             London Shopping Trip                                TrueÀtt & Hill.

                             Sponsored by British Airways, Holiday               Newens, the world’s only makers of English
                             Villa, Standard Chartered and M&S                   teatime classic ‘Maids of Honour’ has been
                                                                                 in the bakery business for the best part of
                             Plus:                                               two centuries from its traditional home in
                                                                                 West London.
                             • Debenhams RM2,5000 voucher
                                                                                 Tasty treats include light and airy scones,
                             • Modalu ENGLAND designer                           rich and traditional pies, quiches and sweet-
                                handbag                                          meats, exquisite Ànger sandwiches, dreamy
                                                                                 fresh cream delights and classics cakes and
                             • MINI Weekend Drive
                                                                                 buns are all served with an array of delicate
                             • Fitness First gym memberships                     teas, refreshing infusions, drinking choco-
                                                                                 lates and coffees.
                             • Reebok RM1,000 vouchers
                                                                                 And for those looking to experience a taste
                             • STORM London watches
                                                                                 of what it was like to be King of England
                             • Radley RM1,000 vouchers                           Àve hundred years ago, there’s always the
                                                                                 very special ‘Maids of Honour’ [pictured],
                             • Superdry RM1,000 voucher
                                                                                 a personal favourite of the larger than life
                             • TM Lewin gift sets                                monarch that was Henry VIII of England.

                             Plus! Prizes for over 200 runners-up of             Newens will be offering a number of unique
                                                                                 and exclusive English themed lunches, sup-
                             GREAT-branded MINI cufÁinks and
                                                                                 pers and of course traditional English After-
                             STORM London vouchers, with every                   noon Tea and morning coffee experiences
                             participating store having a winner.                all of which will be available seven days a
Shop. Share. Win                                                                 week in Newens’ beautiful Art Deco inspired
                                                                                 premises providing a calm and tranquil en-
Clozette has come on board once                                                  vironment.

again as the digital partner for the
GREAT Campaign providing Ma-
laysian shoppers with the chance          GREAT Brand Ambassador
of winning vouchers and other priz-       GREAT Brand Ambassador Dame
                                          Zandra Rhodes [above] is also ex-
es in the ‘Shop Share Win’ contest.       pected to return to KL to support
                                          the campaign. As well as being a
Participants simply need to upload        celebrity guest in the Ànal episode
a photo on www.clozette.co/great          of the ‘Fit For Fashion’ TV show,
                                          she will also be launching her new
of the British products they have
                                          collection in collaboration with
purchased along with the brand            Karyaneka at KL Fashion Weekend.
name and price plus the contest           Her KL Alta Moda fashion show will
                                          take place at the National Visual
hashtag #shopgbmy
                                          Arts Gallery.

                                                                            September-October 2014                       13
                                                                                                                         11
                                                                                                                         23
                                                                                                                         17
Cover Story

BAGS
Of Style                                                                                        BIG
                                                                                                On
Anya Hindmarch, MBE, Founder
of her eponymous brand of
luxury handbags, is also UK
Trade Ambassador. In this

                                                                                                Design
article, extracted from BMCC’s
50th Anniversary Coffee Table
Book Jolly Good Lah, she talks
about inspiration, hard work
and promoting talent.

                                                                                              T
                                                                                                     wenty years ago, two architects
You were appointed as a British               How easy or difÀcult is it to                          from the UK teamed up to set
Trade Ambassador in 2011. What                champion UK business overseas?                         about capturing some of the new
were your initial thoughts on this?           I think it is relatively easy given that peo-   projects that were on the horizon in
I was pleased that the British Government     ple respect the UK for its innovation in        Malaysia at the time. From small begin-
was putting so much energy behind trade       products and services. There’s also the         nings in the early days, Martin Haeger
and exports and using all the assets it has   convenience of an easy time zone [mid-          and James Lindsay have since built up
avaialable to achieve this.                   way betwen the East and the West] and           a business to form HL Architecture, a
                                              its safe legal infrastructure.                  successful multi-disciplinary Àrm which
What have your visits to Malaysia                                                             is currently handling some of the land-
revealed to date?                             In the tough world of luxury                    mark projects around the country and
Malaysia is a market that has changed dra-    fashion, how do you keep coming                 beyond.
matically in the ten years I have known it.   up with your inspiration for such
South East Asia generally is a buzzword at    creative and innovative ideas?                  The Àrst big project for the Áedgling
the moment and you can feel the energy        Ideas for me are the easier part. A thou-       Àrm was the design of Ampang Point,
in Malaysia. It is exciting to see the mar-   sand things and people inspire me. I am         the Àrst retail mall of its kind at the
ket develop and the ties with the UK are      obsessed with architecture, art and eve-        time. Operating out of a small ofÀce
particularly strong.                          rything around me. I can be inspired by         nearby, the duo worked to establish a
                                              the smallest, unexpected detail!                name for themselves, initially in inte-
The Anya Hindmarch brand was                                                                  rior design.
Àrst introduced to Malaysia ten               How do you ensure that quality is
years ago. How has it been so far?            maintained down to the last detail?             In the late 90’s, they formed a joint
                                                                                              venture with an Australian retail group
Incredibly exciting. The work hasn’t          Craftsmanship is integral to the Anya
                                                                                              to expand capacity. Seven years ago,
Ànished yet – we have a lot more up our       Hindmarch brand and part of our DNA.
                                                                                              a local architect came on board as
sleeve!                                       The leathers we use have been made es-
                                                                                              the third member of the management
                                              pecially for us in the world’s best tanner-
                                                                                              team, which opened up the scope for
                                              ies, while exotic skins are hand-dyed in
                                                                                              HL to undertake architectural work.
                                              wonderful colours to Àt our collections.
                                              We have craftsmen on site in our New York       Today, the Àrm employs some 80 people
                                              and London stores.                              in a downtown KL ofÀce with an em-
                                                                                              ployee roll-call that reads like the Unit-
                                              How can design talent be better
                                                                                              ed Nations. “There are 12 different na-
                                              promoted and exported?
                                                                                              tionalities on board,” says Martin. “This
                                              There is such an incredible pool of talent      gives us a very diverse outlook and ena-
                                              in the UK and the British Fashion Council       bles us to bring different perspectives
                                              has and continues to do a fantastic job         and skills sets to every project.”
                                              helping to mentor the next generation.
                                                                                              These skills sets now encompass ar-
                                              What advice can you provide for                 chitecture, strategic planning, interior
                                              fellow entrepreneurs trying to                  design and identity. Over the years,
                                              grow successful businesses?                     the Àrm has worked with all the big de-
                                              You make mistakes every day! I still do.        velopers in Malaysia including Low Yat,
                                              You need to turn them to your advantage         YTL, Tan & Tan, IGB and more. The huge
                                              and learn from them.                            wave of urban and retail development

 18                      September-October 2014
Cover Story

that has been happening in more recent
times has seen the team win work on the
majority of the current projects. These
range from boutique neighbourhood de-
velopments to satellite city malls right
up to the enormous integrated complex-
es that are being driven by some of the
major developers.

Empire Group for example is developing
Empire City, a vast project that will com-
prise some 3 million sq feet of space.
Projects for IOI, WCT and CapitaLand
are of a similar scale. “There is huge de-
mand from most developers to maximise        completely revamped Royal Selangor
the plot ratios. Aside from that trends      Visitors’ Centre. Individual brand out-
are changing. These developments are         lets such as Fitness First and Àve Louis
becoming lifestyle venues where people       Vuitton stores in KL and Singapore are
go for more than just shopping so there      further strings to its bow.
are other features incorporated besides
retail,” says Martin.                        For some clients, the trend is thank-
                                             fully moving towards incorporating a
Projects such as OUG Mall, Tropicana         full community experience with natural
City, Paradigm, NuSentral and Gurney         environments worked into the overall
Paragon in Penang [below] are all part       concepts. As such HL has worked on
of the portfolio.                            Ativo and Eco Setia Mall [right], at op-
                                             posite ends of the scale in terms of size
A substantial body of work on refurbish-
                                             but at least with green spaces.
ment of existing buildings is also part
of the track record. These include the       Other assignments include the Gateway
facelift of the 30-year old Nestle build-    at KLIA2 where HL was asked to create
ing in PJ and on a very different scale      the retail experience at the new air
the refurbishment of UE3 which includ-       transport hub. At Subang Skypark, the
ed the integration of the Vivatel hotel      team were involved in the new look of
property [above right]. Low Yat City, the    the old terminal building.
Weld and ECM Libra building are others
which have received the refresh treat-       In addition to its extensive client list in
                                                                                              Aside from building up the practice with his
ment courtesy of HL.                         Malaysia, HL has also cast its nets fur-
                                                                                              business partners, since Àrst arriving in Ma-
                                             ther aÀeld, bringing work home to the
                                                                                              laysia, Martin has invested time in obtaining
The reworking of Starhill Gallery is also    KL ofÀce for clients in Thailand, Philip-
                                                                                              his private pilot’s licence. This enables him
the work of this diverse team as is the      pines, China and Fiji.
                                                                                              to visit development sites by air and capture
                                                                                              stunning bird’s eye views of the locations,
                                                                                              much to the surprise of his clients!

                                                                                              For someone who was originally intending to
                                                                                              head for Australia but never made it, he’s
                                                                                              turned an exploratory trip to Malaysia into a
                                                                                              pretty successful outing!

                                                                                              www.hlarchitecture.net

                                                                                              “While many developers have a
                                                                                              clear idea of what they want, as
                                                                                              architects and designers, we are
                                                                                              able to a certain extent inÁu-
                                                                                              ence the style of a building or
                                                                                              development and incorporate
                                                                                              user-friendly features.”

                                                                                           September-October 2014                      19
Cover Story

BRAND Essence
I
  t is 20 years since BritishIndia Àrst made    ways going to be an evolutionary process.
  its debut on the local retail scene, caus-    We aim to enrich what we have already ac-
  ing a stir with its cheeky advertising and    complished and will always think of ways to
an even bigger impact with its clothing.        make it better.

Despite the name, BritishIndia is an en-        Over time, we have reÀned cuts and tech-
tirely homegrown brand, founded by Malay-       nology has brought changes to production
sian entrepreneur Pat Liew. Over the last       methods. Some of our items have been
two decades, the brand has lived through        perfected over the course of 20 years. Our
two economic downturns but has endured          two-way stretch pants for example. Or our
largely due to one thing. Quality, quality      T-shirts for men which we have constantly
and quality.                                    sought to make more comfortable, cooling.

Three years ago, Rhoda Yap – the founder’s      What role does location play in the suc-
niece - was appointed as CEO, accepting         cess or otherwise of an outlet? How do            “The brand is centred on
the challenge to take the company to the        you select which retail development to            effortless elegance and
next level. Her credentials are impressive.     locate your stores?
A lawyer, and an MBA graduate of Cornell                                                          comfort. Quality is at the
                                                Fashion branding is all about location, loca-
University, she worked at JP Morgan Invest-
                                                tion, location. We look at the type of clien-     core of all our clothing.”
ment Bank and then at McKinsey & Co in the
                                                tele the landlord wishes to attract, at the
US focusing on large scale transformational
                                                tenancy mix and the tenant neighbourhood,       them born out of a desire to provide cloth-
efforts for Fortune 100 clients, including
                                                then balance this against existing locations.   ing for a particular lifestyle. We have six
retailers and Ànancial institutions.
                                                                                                seasons in a year so our design and produc-
                                                In Malaysia, we have stores in prime loca-
We met up with her at the BritishIndia de-                                                      tion teams here in Malaysia are kept very,
                                                tions such as KLCC Suria, Pavilion, Bangsar,
sign and distribution centre in Kota Daman-                                                     very busy!
                                                The Curve and Gurney Plaza. In Singapore
sara to Ànd out more.
                                                we have stores located at Singapore’s Raf-      How do you ensure that the quality of the
BritishIndia was one of the Àrst quality        Áes Hotel and Marina Bay Sands along with       design comes through in the Ànished gar-
clothing retailers to break onto the local      other foreign names. Those locations speak      ments?
scene, one that has become much more            volumes about our standard and quality of
                                                                                                All premium brands struggle with this, es-
crowded. What have been the key factors         the merchandise. BritishIndia clientele is a
                                                                                                pecially when production is manufactured
for sustaining the business since then?         mixed bag of tourists and locals.
                                                                                                overseas. We have developed long-term
BritishIndia was conceived as a premium         The number of lines in the collection has       working relationships with our vendors and
tropical lifestyle brand offering quality ap-   steadily expanded. Where does the inspi-        over time have trained and monitored them
parel designed for the tropics. In reality      ration come from?                               into ensuring BritishIndia standards are
there are only a handful of premium tropi-                                                      maintained.
                                                Our designers – around 60 to 70 in total -
cal brands. Our goal is to create effortless
                                                draw their inspiration from various sources     Every season our QC team visits to ensure
and elegant clothing.
                                                around the world and from listening to our      production is up to par. We also spend a
We match the best base fabric that we           customers. When we Àrst started out we          large amount of time researching the lat-
can possibly Ànd for example Italian and        had two lines – Traveller and Classic. Then     est fabrication methods and techniques to
Irish linens, Supima cotton, with enduring      the Yoga line was added, followed by the        ensure our products are continuously up-
values and superior workmanship. It is al-      Adventurer and Equestrian lines – all of        dated.

 20                       September-October 2014
Cover Story

What was behind the decision to move into Home Ac-
cessories/Furnishing?
Our stores were originally crafted to resemble homes as
a setting for our clothing. Customers loved the look we
created and wanted to buy the items. That’s how the
Home line started. Our creative team does the buying
and sources mostly from India.

You currently have a presence in Malaysia, Singapore,
Thailand and Philippines. What are the plans for fu-
ture expansion?
In terms of geographical expansion we are targeting ma-
jor cities with a strong retail identity across the tropical
zone. We are actively seeking partners to achieve this
growth.

In terms of multi-channel expansion, we have just suc-
cessfully migrated to a new SAP infrastructure. Now we
have all the systems in place, we will be looking at add-
ing e-commerce.

You have been on board since 2011. What challenges
have you encountered?
One of the challenges is adapting Àrst world manage-
ment theory and tools to new economies. Also in con-
sulting, 80 percent of the time is spent thinking of the
solution and only 20 percent on execution. It’s com-
pletely the reverse in our business, in fact the gap is
even bigger – more like 90 percent on execution.

Please tell us more about White Elephant.
White Elephant is a joint CSR project with our landlord
at Publika. They provide the space and we provide the
merchandise – mostly from our sample batches - all at
fantastic prices. The proceeds will go to charity. It is our
way of formalising our giving back efforts.

As retail trends in Asia continue to evolve, one thing
looks certain. BritishIndia is on course to attract even
stronger brand following and additional market share.

www.britishindia.com

                                                               September-October 2014           21
Cover Story

                                                 Migrating ONLINE
                                                 In tandem with the proliferation of new shopping malls around Malaysia,
                                                 another trend is slowly gaining momentum. The migration to online
                                                 retail. Qusai Sarraf, CEO of international multichannel experts Ivis
                                                 Group, provides some insights on what’s happening in this space.

According to Euromonitor research                Since setting up in Malaysia seven             Marketplaces have always been attrac-
conducted in 2011, less than two                 years ago, what are the main devel-            tive as they offer a shorter time to market
percent of retail in Malaysia will be            opments you have witnessed?                    but there are deÀnitely drawbacks from a
conducted online by 2016. What is                                                               branding perspective so we would advocate
                                                 Online has grown slowly in Malaysia. To
your comment on this?                                                                           using both - there is deÀnitely a place for
                                                 prove it could work as a business model, we
                                                                                                both, as Tesco illustrates. There is hardly
With all that has happened in Malaysia in        even went as far as launching our own site
                                                                                                any retailer that wouldn not derive beneÀt
the past 12-18 months together with an-          in 2009 selling hampers and gifts online but
                                                                                                from going online. In the UK, the market is
ticipated growth over the next two years,        it was too early for the market.
                                                                                                more mature so even Co-Operative funeral
this would appear to be a rather modest
                                                 Recent developments include Rocket Inter-      services are online!
estimate now. This forecast probably stems
                                                 net, one of the world's largest e-commerce
from the rather outdated view that Malay-                                                       What hurdles do most organisations
                                                 focused venture capital Àrms, investing in
sia is not ready for online retail.                                                             face when migrating to online?
                                                 Malaysia with its Zalora fashion market-
AirAsia is a prime example which disproves       place. Whereas AirAsia had a strong offer-     Online retail needs to be considered as an
this theory. They are a hugely successful        ing and waited for consumers to Ànd them,      integral part of a business and not a bit of
and purely online business which shows that      Zalora is trying to create a market and is     e-commerce added on the side. Companies
if you have a successful business model peo-     spending a lot of money on attracting con-     need to move beyond their comfort zone
ple will Áock to the site.                       sumers to its site. Rakuten has been a more    and have the conÀdence and self-belief to
                                                 conservative investment by comparison but      think bigger and see how both online retail
“Online retail needs to be                       it is already gaining traction.                and the physical store can be transformed
                                                                                                and integrated within their business.
considered as an integral                        Another development has been the number
                                                 of attempts by various Malaysian govern-       Retail expertise in Malaysia is hard to Ànd
part of a business and not                       ment agencies to kickstart online retail.      and there has generally been a low level of
                                                 They’ve run into trouble mainly because it     investment in skills. Online, this is not an
just a bit of e-commerce                                                                        issue and the gap can be overcome through
                                                 was perceived as a purely technical issue or
added on the side.”                              seen from an SME perspective and the over-     joint ventures with international retailers
                                                 all, holistic view has been ignored.           which retailers need to consider.
Malaysian consumers are waiting for retail-
                                                 There’s a lot of fear and uncertainty among    With yet more retail malls launching
ers to take online seriously and develop val-
                                                 retailers about e-commerce, so it’s great      in Malaysia, how does this impact on
ue propositions of interest. Many retailers
                                                 to work with our customer Mydin. They are      the potential for online retail?
and brands are still cautious for a number of
reasons: credit card fraud; they think their     visionary in terms of where they want to go
                                                                                                Retail is changing in Malaysia as in the
products aren’t suitable because people          with online retail in Malaysia.
                                                                                                UK. Malls will be less about shopping for
prefer to touch, feel and try on; they con-      Tesco.com entering Malaysia also has to be     goods and more about a lifestyle experi-
sider shopping to be a social activity in air-   a good thing in terms of raising standards     ence. They will be places to socialise, have
conditioned malls; or they fear that online      and demonstrating how a successful online      a meal, enjoy spa treatments and provide
retail will cannibalise their business.          business can be run in this market.            play activities for kids as well as a place
                                                                                                to connect with the brands you like. The
Experience shows that these concerns are         In your view, which sectors could              physical store will need to be part of the
outdated and somewhat disrespectful to           be doing more to reap the beneÀts              brand experience rather than the brand ex-
the increasing sophistication of consumers.      from online retail?                            perience in its entirety. More transactions
Retailers can no longer hide their heads
                                                 Some companies opt for B2C and some go         will be done online. That won’t kill off the
in the sand – online retail isn’t just about
                                                 the marketplace route. In our view, compa-     physical stores - just change them.
transactions.
                                                 nies should use both channels and up to Àve
                                                                                                In truth, the online retail journey in Malay-
Consumers will research and share about          more (B2B2C, white label, afÀliates, Áash-
                                                                                                sia has only just begun and there is massive
products online so retailers need to em-         sale and international) but the choice of
                                                                                                potential in the market.
brace and seize the opportunities that on-       channels used should always be in line with
line retail plays in the customer journey.       their target market, segment and brand.                             www.ivisgroup.com

 22                       September-October 2014
Cover Story

Retail Experience
       On The MOVE
                                     The retail experience is more than just browsing in a shopping mall. It
                                     extends to all forms of purchasing, and increasingly with transactions
                                     being made online or via mobile. We spoke to Adam Grabarczyk,
                                     Head of Digital Banking, Standard Chartered Bank Malaysia about
                                     current trends and options available.

What level of penetration has been               comfortable and quick banking on the go.        Android and iOS. It allows users to login
reached in online retail banking in              It is available on both Android and iOS plat-   with a “dummy”
                                                                                                  www.À            user ID to experience the
                                                                                                          tnessÀrst.com.my
Malaysia so far?                                 forms.                                          look and feel of our application.
According to the latest Bank Negara Ma-          Internet banking was also given a boost         We are continuously upgrading the applica-
laysia report related to Internet Banking        when Bank Negara lowered the Interbank          tion user interface to the newest mobile
and Mobile Banking Subscribers (end-June         Giro (IBG) fee to RM0.10 per transaction        operating systems for both Android and iOS.
2014), there are already 16.6 million inter-     in May 2013. Standard Chartered went one        This month we will also add a new service
net banking subscribers. This represents 55      step further by offering IBG transfers with     for online and mobile banking which allows
percent penetration of population. When          no charges.                                     our customers to make instant transfers to
it comes to mobile banking there are 5.09                                                        other banks.
million subscribers representing 16.9 per-       Other factors contributing to the switch
cent of population and 11.8 percent of mo-       to digital include higher broadband and         How much further will technology
bile subscribers.                                mobile data penetration, and enhanced           impact the retail banking space?
                                                 security measures leading to heightened         What other trends do you foresee?
At Standard Chartered, registered inter-         consumer conÀdence.
                                                                                                 We foresee the growth of mobile wallets in
net banking users represent 74 percent of
                                                 How do you tailor your digital                  tandem with growth of mobile data usage
all our retail bank customers. Customers
                                                 solutions across your customer base?            and penetration of smartphones. Mobile
regularly using internet and mobile bank-
                                                 Are there different solutions aimed             wallets are largely driven by telcos, which
ing banking services represent 32.2 percent
                                                 at different sectors of the market?             use their extensive geographic reach and
and 7.4 percent respectively.
                                                                                                 existing networks to Àll a gap in the market
                                                 Besides the traditional method of walking
What level of acceptance is there                                                                that banks can’t reach.
                                                 into branches, there are several alternative
for switching to digital transactions?
                                                 channels. These include iBanking (internet      Mobile service providers and banks can
Is it really what the majority of your
                                                 banking), phone banking, SMS banking and        partner to reap the beneÀts from each
customers want?
                                                 mobile banking via Breeze. All these chan-      other’s complementary capabilities to bring
There is already a high level of acceptance      nels are available to all customers; natural-   new services to consumers.
for online banking for example bill pay-         ly customers will choose the channel that’s
ments and fund transfers. It is worth noting     best suited to their lifestyles.                With mobile wallets, clients of internation-
that 98 percent of all bill payment transac-                                                     al banks should be able to pay an unbanked
tions are performed through online banking       We are always looking to innovate and im-       mobile wallet consumer anywhere in the
and only 2 percent at branches.                  prove our digital platforms to keep up with     world by typing in a phone number instead
                                                 technological advancements and changing         of a bank account.
Customers value the convenience, speed           consumer expectations and lifestyles.
and simplicity that our digital platforms                                                        This technology would, for example, be
provide. They expect the same innovation         Since Breeze was introduced, what               useful for: insurance companies to collect
and user-friendly interface that they expe-      takeup have you seen? Have any                  premiums or pay out claims; food compa-
rience in other areas of their lives.            additional features been added?                 nies to pay farm workers; development or-
                                                                                                 ganisations for a more efÀcient distribution
                                                 Breeze was launched in Malaysia at the
In fact, Standard Chartered was recently                                                         of aid; and logistics companies for smarter
                                                 end of September 2010. The take-up has
named ‘Best Consumer Internet Bank’ by                                                           ways to collect courier fees.
                                                 been highly encouraging, with over 114,000
Global Finance magazine in 19 markets in-
                                                 downloads since then.                           We have launched mobile wallet services
cluding Malaysia. One of the criteria for this
award is the growth in customers adopting                                                        for corporate clients in three markets so
                                                 Breeze has a simple and friendly interface
digital banking.                                                                                 far: Kenya, Nigeria and the Philippines.
                                                 that enables users to see, move and man-
                                                                                                 Thailand joined the list recently and we
                                                 age their money, seamlessly linking with
Mobile banking in particular has grown in                                                        have plans to deploy the services in 14
                                                 iBanking.
popularity, where we saw acceptance dou-                                                         more markets including Malaysia – making
bling in 2013. Customers value our mobile        For those who are not our customers yet,        it 18 markets in total - by the end of 2015.
banking application Breeze, which was            we implemented a Demo option last year
designed to provide them simple, secure,                                                                             www.sc.com
                                                                                                 www.rugbyworldcup.com
                                                 integrated with our Breeze application for

                                                                                           September-October 2014                        23
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