Retail Sell Through Guide - SALON
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SALON
Retail Sell Through Guide
PERIOD 8 | NOVEMBER 5 - DECEMBER 30, 2017 | HOLIDAY 2017
1
A
GIFT WITH PURPOSE
WHAT’S IN EVERY AVEDA GIFT?
,WɠVPRUHWKDQMXVWDSURGXFW(DFKJLIWPDNHVDGLʴHUHQFH
in the world we live in through cruelty free, plant-based
products, wrapped in handmade paper from Nepal.
CRUELTY FREE—NO ANIMAL TESTING WIND-POWERED MANUFACTURER
products tested on people
CERTIFIED WILDLIFE FRIENDLY® PAPER with 100% wind power at our
wrapping paper handmade in Nepal primary facility
WITH NATURALLY DERIVED INGREDIENTS PURE-FUME™ AROMA
from plants, non-petroleum minerals created with the art and science of
™
or water
Thank guests for choosing gifts wrapped in our lokta bark
paper. Harvesting the bark, and pressing and dying each
sheet by hand, has created jobs for 5,500 papermakers*
over 10 years—in places with few opportunities.
*
Full and part-time since 2007.
&$1'5,0™ RETURNS FOR THE HOLIDAY SEASON
WITH A NEW ADDITION
ā ™an exclusive holiday aroma to enjoy during the winter
ā™ refers to the beautiful moon-white
bloom of the ginger lily, a star ingredient in this comforting aroma. Experience the essences
ā™ ā™ Body Polish.
• The Creme Cleansing Oil is a gentle creme cleanser enriched with a nourishing
• The Body Moisturizer is a rich moisturizing creme with organic shea butter and
• The Body Polish helps remove dead surface cells, softens the skin and prepares it
for moisturizer.
2 HOLIDAY 2017 | PERIOD 8, FY18 | MERCHANDISING SCHEMATICS, 2017
HOLIDAY CONSULTATION A
ideas on introducing guests to holiday products, check out this year’s holiday service cycle education.
Help guests create a gift by asking a few questions to understand their needs:
• “Who is left on your holiday shopping list?” • “Experience sizes are such a great addition to any
• “Tell me more about this person so I can help gift set. It gives your (friend, family member, etc.)
the opportunity to try something new. What are
some of your favorite products?”
• “What’s your ideal price range?”
• “How much time do you have to spend with us today?”
PRE-MADE GIFT SETS
MAKE HER SMILE A RENEWING JOURNEY COMFORT AND LIGHT
A duo of mini Nourish-Mint™ A trio of travel-size Hand Relief™ A soy wax candle featuring the
Rehydrating Lip Glazes in Moisturizing Cremes in Candrimā,™ limited-edition Candrimā™ aroma of
limited-edition shades of the Shampure™ and Beautifying aromas
season—Ginger Plum and Rose Blush $36.00 $52.00
$25.00
A GIFT OF COMFORT A GIFT OF VIBRANT HAIR
The comforting, limited-edition aroma A trio of Color Conserve™ hair care—
Candrimā™ Body Moisturizer, Creme Shampoo, Conditioner and Daily
Cleansing Oil and new Body Polish Color Protect—paired with travel-size
$55.00 Light Elements™ Smoothing Fluid
$75.00
HOLIDAY 2017 | PERIOD 8, FY18 | MERCHANDISING SCHEMATICS, 2017 3
A
C O L L E G A H O L I D AY PA C K A G E S
A Gift of Invati™ A Gift of
Invati™ Exfoliating Shampoo 200ml 3UDPÃVDQD™
Invati™ Thickening Conditioner 200ml
Invati™ Scalp Revitalizer 150ml 3UDPÃVDQDʂ3XULI\LQJ
6FDOS&OHDQVHUPO
3UDPÃVDQDʂ3URWHFWLYH
Scalp Concentrate 75ml
3UDPÃVDQDʂ6FDOS%UXVK
$125.00
CONSUMER SAVINGS: $25.00 $99.00
CONSUMER SAVINGS: $31.00
$*LIWRI+HDOWK\+DLU +\GUDWLRQLVD*LIW
'DPDJH5HPHG\ʂ6KDPSRRPO 'U\5HPHG\ʂ6KDPSRRPO
'DPDJH5HPHG\ʂ&RQGLWLRQHUPO 'U\5HPHG\ʂ&RQGLWLRQHUPO
'DPDJH5HPHG\ʂ'DLO\+DLU5HSDLUPO 'U\5HPHG\ʂ'DLO\0RLVWXUL]LQJ
Oil 30ml
$85.00 $85.00
CONSUMER SAVINGS: $27.00 CONSUMER SAVINGS: $25.50
&XUOVDUHD*LIW 6PRRWKHU+DLULV
a Gift
%H&XUO\ʂ6KDPSRRPO 6PRRWK,QIXVLRQʂ6KDPSRR
%H&XUO\ʂ&RQGLWLRQHUPO 250ml
%H&XUO\ʂ&XUO(QKDQFHUPO 6PRRWK,QIXVLRQʂ&RQGLWLRQHU
200ml
6PRRWK,QIXVLRQʂ6W\OH
$75.00 Prep™ Smoother 100ml
CONSUMER SAVINGS: $21.00
$75.00
CONSUMER SAVINGS: $21.00
/DVWLQJ&RORXU A Gift of
LVD*LIW $EXQGDQFH
&RORU&RQVHUYHʂ6KDPSRRPO 3XUH$EXQGDQFHʂ6KDPSRR
&RORU&RQVHUYHʂ&RQGLWLRQHUPO 250ml
&RORU&RQVHUYHʂ'DLO\&RORU3URWHFWPO 3XUH$EXQGDQFHʂ&RQGLWLRQHU
200ml
3XUH$EXQGDQFHʂ6W\OH3UHSʂ
$75.00 100ml
CONSUMER SAVINGS: $19.00
$75.00
CONSUMER SAVINGS: $16.50
4 HOLIDAY 2017 | PERIOD 8, FY18 | MERCHANDISING SCHEMATICS, 2017
A
A Gift of Aveda A Gift of
&ODVVLFV 5HIUHVKPLQW
6KDPSXUHʂ6KDPSRRPO 5RVHPDU\0LQW6KDPSRRPO
6KDPSXUHʂ&RQGLWLRQHUPO 5RVHPDU\0LQW&RQGLWLRQHUPO
&RQʹ[RUʂPO Phomollient™ 200ml
$50.00 $50.00
CONSUMER SAVINGS: $19.00 CONSUMER SAVINGS: $14.00
A Gift of Relief A Gift for Him
$YHGD0HQ3XUHIRUPDQFHʂ
Hand Relief™ 125ml
Hand Relief™ 40ml
Shampoo 300ml
Foot Relief™ 125ml $YHGD0HQ3XUHIRUPDQFHʂ
Foot Relief™ 40ml *URRPLQJ&OD\PO
$YHGD0HQ3XUHIRUPDQFHʂ$IWHU
VKDYHPO
$YHGD0HQ3XUHIRUPDQFHʂ6KDYH
$69.00 Cream 40ml
CONSUMER SAVINGS: $19.00 $69.00
CONSUMER SAVINGS: $23.50
A Gift of Invigoration
&DQGULPÃʂ LVD*LIW
&DQGULPÃʂ&UHPH&OHDQVLQJ2LO 5RVHPDU\0LQW%RG\3ROLVKPO
125ml 5RVHPDU\0LQW+DQG5HOLHIʂPO
&DQGULPÃʂ%RG\0RLVWXUL]HU
125ml
&DQGULPÃʂ+DQG5HOLHIʂPO
$45.00
$49.00 CONSUMER SAVINGS: $12.00
CONSUMER SAVINGS: $39.00
A Gift of Calm $*LIWRI+DUPRQ\
6KDPSXUHʂ3XUHIXPHʂ0LVWPO %HDXWLI\LQJ3XUHIXPHʂ0LVWPO
6KDPSXUHʂ+DQG5HOLHIʂPO %HDXWLI\LQJ+DQG5HOLHIʂPO
$39.00 $39.00
CONSUMER SAVINGS: $13.00 CONSUMER SAVINGS: $13.00
HOLIDAY 2017 | PERIOD 8, FY18 | MERCHANDISING SCHEMATICS, 2017 5
A
PRODUCT EXPERIENCES
INSTANT AROMA
FINISHING TOUCH RITUAL
SUPPLIES DO SAY
• Shampure™ • Introduce the chosen aroma to the guest. “This product includes (insert key
Pure-Fume™ Body aromas here). Aveda aromas are
• Apply a small amount to the inside of the guest’s wrist.
Mist Tester unique because more than 90%
• Invite the guest to experience the aroma. of our essential oils are certified
• Beautifying
Pure-Fume™ Body organic. What do you think of
Mist Tester the aroma?”
• Chakra™ Balancing
Body Mist Testers
• Any Aveda
Composition Oil™
ELITE STRESS-RELIEVING HAND RITUAL
SUPPLIES DO SAY
• Hand Relief ™ • Invite the guest to experience a moment of holiday wellness.
Moisturizing Creme, “Today I’m using our (product name)
• Introduce the product to the guest. for your Stress-Relieving Hand Ritual.
or any Aveda body
• Apply a small amount of moisturizer to the guest’s hand. It features the aromas of (insert key
moisturizer in aromas). Aveda aromas are unique
any aroma • Perform the Stress-Relieving Hand Ritual. because more than 90% of our
• Invite the guest to experience the aroma. essential oils are certified organic.
We have several ways to put together
• Repeat on the other hand (time permitting). a holiday gift for you, including this
product. We could use one of our
beautiful handmade paper boxes
from Nepal—they’re available in four
beautiful colors.”
Period 8 Product Experiences | Holiday | 6/2017 | Please recycle. ©Aveda Corp., Minneapolis, MN 55449-7106 USA 800.328.0849 / 763.951.6999 avedaeducation.com
6 HOLIDAY 2017 | PERIOD 8, FY18 | MERCHANDISING SCHEMATICS, 2017
A
EDUCATE
8 HOLIDAY BEST PRACTICES
Focus on the following behaviors to help make your holiday a success.
1. Review Last Year’s Numbers and Set Your Growth Goal for
this Year
a. It’s important to review last year’s holiday sales numbers, what factors
influenced them and what factors have changed, if any. Has your team,
neighborhood development or salon growth changed this year? Talk with
your SDP about the things that worked and didn’t work last year, and use
that information to inform this holiday season.
2. Place Your Holiday Order
a. In a retail setting, holiday should account for 30% of your annual retail
sales. That is why it’s important to create a holiday retail setting for guests.
3. Launch Holiday at a Festive Team Meeting
a. Create excitement for the upcoming holiday by kicking it off at a team
meeting. Get your team in the spirit with holiday food, beverages and
music. Think of all the things that represent the holidays to you, and
recreate one or two of them for your team.
4. Offer Your Team the Opportunity to Shop
a. Don’t forget that your team needs to get their holiday shopping done, too.
Giving your team the opportunity to order the gift sets they want will help
you avoid them shopping from the retail floor. When your staff and their
loved ones use Aveda, you sell more!
5. Plan and Host Holiday Events
a. Keep the team's holiday energy focused around three key event
opportunities during the holiday season. Host an early VIP/Preview event
early in the season, a second event during Pure Privilege Double Points
weekend in December, and offer instant events on any day where you have
the opportunity!
HOLIDAY 2017 | PERIOD 8, FY18 | MERCHANDISING SCHEMATICS, 2017 7
A
6. Merchandise the Salon to Support Sales
There is an art to merchandising retail so that it looks inviting and easy to shop.
Keep the following points in mind when merchandising your retail area:
a. Make it easy to shop Guests should be able to pick up an item without
fear of knocking over gift sets or holiday displays. Merchandise low to high
and front to back. A pyramid formation is appealing and allows the gift sets to
be shopped from all sides of a table. Place smaller gift sets in front and on the
sides of tables, and place larger sets in the center and rear.
b. Think about quantity You want to have enough inventory so shelves
won’t be empty every hour, but not so much that gift sets look mass-produced.
Place 3–5 gift sets on a small table or shelf and 5–9 on a larger table or shelf.
Candles and small impulse items are an exception.
c. Use pricing signs Each gift set SKU needs a pricing sign. If the price
isn’t displayed, guests are more likely to put the gift set back instead of asking
how much it costs.
7. Provide a Service Bounce back for January or February
a. Most salons see a decrease in traffic following the busy holiday months of
November and December. Take advantage of the increased traffic during
these months by inviting guests to return during the slower months of
January and February. For example, you could offer guests a
complimentary service add-on or service discount if they book an
appointment in January or February. You could also offer $20 off a new spa
service or a complimentary color glossing if they book a hair color
appointment during those months.
8. Practice Introducing Holiday
a. See "Holiday Service Conversation Starters" for scripting to introduce
holiday into the conversation with your guests.
8 HOLIDAY 2017 | PERIOD 8, FY18 | MERCHANDISING SCHEMATICS, 2017
A
A
DOMAIN MAPPING – HOLIDAY 2017 (starting Period 8 on October 29, 2017)
Follow the chart below to ensure you have the correct domains set based on the number of domains in your store.
Domain Mapping Guide
7 Domains 8 Domains 9 Domains 10 Domains 11 Domains 12 Domains
(4) Hair Solutions (4) Hair Solutions (4) Hair Solutions (4) Hair Solutions (4) Hair Solutions (4) Hair Solutions
(1) Skin Care (2) Skin Care (2) Skin Care (2) Skin Care (2) Skin Care (2) Skin Care
(1) Body Care/Lifestyle Combined (1) Body Care/Lifestyle Combined (1) Body Care/Lifestyle Combined (1) Body Care (1) Body Care (1) Body Care
(1) Holiday (1) Holiday (1) Invati/Stress-Fix (1) Lifestyle (1) Lifestyle (1) Lifestyle
(1) Holiday (1) Invati/Stress-Fix (1) Invati/Stress-Fix (1) Invati/Stress-Fix
(1) Holiday (1) Men’s (1) Stress-Fix
(take down Men’s domain and save all (1) Holiday (1) Men’s
collateral) (take down Stress-Fix domain and save (1) Holiday
all collateral)
Hair Solutions Hair Solutions Hair Solutions Hair Solutions Hair Solutions Hair Solutions
3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal
creating income creating income creating income creating income creating income creating income
for 5,500 papermakers *
for 5,500 papermakers *
for 5,500 papermakers *
for 5,500 papermakers *
for 5,500 papermakers *
for 5,500 papermakers *
*Full and part-time. Learn more at aveda.com/changelives. *Full and part-time. Learn more at aveda.com/changelives. *Full and part-time. Learn more at aveda.com/changelives. *Full and part-time. Learn more at aveda.com/changelives. *Full and part-time. Learn more at aveda.com/changelives. *Full and part-time. Learn more at aveda.com/changelives.
THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19
3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal
cruelty free cruelty free cruelty free cruelty free cruelty free cruelty free
no animal testing no animal testing no animal testing no animal testing no animal testing no animal testing
aveda.com. aveda.com. aveda.com. aveda.com. aveda.com. aveda.com.
THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19
3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal
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ingredients ingredients ingredients ingredients ingredients ingredients
aveda.com. aveda.com. aveda.com. aveda.com. aveda.com. aveda.com.
THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19
3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal
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aveda.com/changelives aveda.com/changelives aveda.com/changelives aveda.com/changelives aveda.com/changelives aveda.com/changelives
THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19
Skin Care Skin Care Skin Care Skin Care Skin Care Skin Care
3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal
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aveda.com. aveda.com. aveda.com. aveda.com. aveda.com. aveda.com.
THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19
Body Care/Lifestyle
3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal
SXUHIXPH aroma ™ cruelty free cruelty free cruelty free cruelty free cruelty free
no animal testing no animal testing no animal testing no animal testing no animal testing
aveda.com. aveda.com. aveda.com. aveda.com. aveda.com. aveda.com.
THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19
Holiday Body Care/Lifestyle Body Care/Lifestyle Body Care Body Care Body Care
3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal
10 years SXUHIXPH aroma ™
SXUHIXPH aroma ™
SXUHIXPH aroma ™
SXUHIXPH aroma ™
SXUHIXPH aroma ™
of changing lives in nepal
aveda.com/changelives aveda.com. aveda.com. aveda.com. aveda.com. aveda.com.
THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19
Holiday Invati/Stress-Fix Lifestyle Lifestyle Lifestyle
3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal
10 years creating income 10 years 10 years 10 years
of changing lives in nepal for 5,500 papermakers *
of changing lives in nepal of changing lives in nepal of changing lives in nepal
aveda.com/changelives aveda.com/changelives aveda.com/changelives aveda.com/changelives
*Full and part-time. Learn more at aveda.com/changelives.
THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19
Holiday Invati/Stress-Fix Invati/Stress-Fix Invati/Stress-Fix
3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal
10 years creating income creating income creating income
of changing lives in nepal for 5,500 papermakers *
for 5,500 papermakers *
for 5,500 papermakers *
aveda.com/changelives
*Full and part-time. Learn more at aveda.com/changelives. *Full and part-time. Learn more at aveda.com/changelives. *Full and part-time. Learn more at aveda.com/changelives.
THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19
Holiday Mens Stress-Fix
3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal
10 years FHUWLʹHGZLOGOLIHIULHQGO\ ®
ILUVWZLQGSRZHUHG
of changing lives in nepal wrapping paper beauty manufacturer
aveda.com/changelives aveda.com/changelives aveda.com.
THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19
Holiday Mens
3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal
10 years FHUWLʹHGZLOGOLIHIULHQGO\ ®
of changing lives in nepal wrapping paper
aveda.com/changelives aveda.com/changelives
THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19
Holiday
3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal
10 years
of changing lives in nepal
• Save ALL non-holiday domain headers as they will be used again in Period 1
aveda.com/changelives
• If you recieve 1 Holiday domain header, place it above the Holiday gifting domain THIS PIECE OF COLLATERAL EXPIRES: 08/31/19
HOLIDAY 2017 | PERIOD 8, FY18 | MERCHANDISING SCHEMATICS, 2017 9
A
MERCHANDISING SCHEMATICS
Period 8: November 5 – December 30, 2017
PRIMARY: HOLIDAY 2017
These schematics present guidelines to set up product assortment and display areas.
Follow these merchandising standards and schematics as closely as possible.
Window Merchandising
Collateral
1. Lightbox Jumbo /
Jumbo Poster
2. CTA
3. Decals (2 pieces make a set)
WELL-BEING
(Select locations)
10 HOLIDAY 2017 | PERIOD 8, FY18 | MERCHANDISING SCHEMATICS, 2017A
LARGE LAUNCH PAD PRESENTATION—SELECT LOCATIONS
1 2
3 3
5 5
5
5 4
5
5
5
Front Back
5 4
5
5
5 5
5
5
HOLIDAY 2017 | PERIOD 8, FY18 | MERCHANDISING SCHEMATICS, 2017 11A
LARGE LAUNCH PAD PRESENTATION—SELECT LOCATIONS
Launch Pad Merchandising Collateral
1. LP Poster Front 2. LP Poster Back 3. Double Block Insert Front 4. Easel 5. Pre-made Gift Set Pricing
& Back Tent Cards
Note: Save tent cards for future use.
a a
a
thank you
only for
for choosing gifts wrapped in
our handmade paper.
It has created income for 5,500
Nepali papermakers* over 10 years! the season
FDQGULPÙcomforting aroma
with certified organic
ginger and ginger lily
*Full and part-time since 2007.
THIS PIECE OF COLLATERAL EXPIRES: XX/XX/XX
Products:
FRONT TABLE (small table) Props – if available to your location:
- Gift of AVEDA Classics (Tester x1, Salable x6) FRONT TABLE (small table)
- 2 flowers
MAIN TABLE (large table) - 1 small white ceramic tray
- Gift of Vibrant Hair (Tester x1, Salable x5) MAIN TABLE (large table)
- Gift of Harmony (Tester x1, Salable x2) - 2 small white ceramic trays
- Comfort & Light (Tester x1, Salable x3) - 2 small risers
- Gift of Calm (Tester x1, Salable x2) - 1 large riser
- Renewal For Your Journey (Tester x1, Salable x6) - double block sleeve with bamboo block
BACK TABLE (medium table)
BACK TABLE (medium table) - 2 flowers
- Gift of Comfort (Tester x1, Salable x6) - 1 small white ceramic tray
- single block sleeve with bamboo block
12 HOLIDAY 2017 | PERIOD 8, FY18 | MERCHANDISING SCHEMATICS, 2017A
SMALL LAUNCH PAD PRESENTATION—SELECT LOCATIONS
Products:
1 FRONT
- Renewal For Your Journey (Tester x1, Salable x3)
2 - Comfort & Light (Tester x1, Salable x3)
- Gift of Vibrant Hair (Tester x1, Salable x4)
- Gift of Comfort (Tester x1, Salable x4)
3 3 3 3
Front
BACK
1 - Gift of Calm (Tester x1, Salable x3)
- Gift of Aveda Classics (Tester x1, Salable x3)
2 - Gift of Harmony (Tester x1, Salable x3)
Props – if available to your location:
3 - 2 flowers
3
3 - single block sleeve with bamboo block
- triple block sleeve with bamboo block
Back
1. LP Triple Block Insert 2. Easel 3. Pricing Tent Cards
(Front and Back)
a
a
only for
the season
FDQGULPÙcomforting aroma
with certified organic
ginger and ginger lily
THIS PIECE OF COLLATERAL EXPIRES: XX/XX/XX
Note: Save tent cards for future use.
HOLIDAY 2017 | PERIOD 8, FY18 | MERCHANDISING SCHEMATICS, 2017 13A
HOLIDAY DOMAIN—SELECT LOCATIONS
1
NOTE: For 3 ft domains please remove one set.
3 Products:
Shelf 1 (left to right)
- Gift of AVEDA Classics (Tester x1, Salable x 3)
- Gift of Calm (Tester x1, Salable x 3)
- Renewal For Your Journey (Tester x1, Salable x 8)
- Gift of Harmony (Tester x1, Salable x 3)
- Gift of Refresh-mint (Tester x1, Salable x 3) – remove for 3ft
3
Shelf 2 (left to right)
- Gift of Vibrant Hair (Tester x1, Salable x 3)
- Gift of Invati (Tester x1, Salable x 3)
- Curls are a Gift (Tester x1, Salable x 3) – remove for 3ft
- Gift of Healthy Hair (Tester x1, Salable x 3)
- Gift of Comfort (Tester x1, Salable x 3)
3 2 Shelf 3 (left to right)
- Hydration is a Gift (Tester x1, Salable x 3) – remove for 3ft
- Gift of Pramasana (Tester x1, Salable x 3)
- Smoother Hair is a Gift (Tester x1, Salable x 3)
- Gift For Him (Tester x1, Salable x 3)
Shelf 4 (left to right)
3 1. Domain Header - Comfort & Light (Tester x1, Salable x 4)
- Gift of Relief (Tester x1, Salable x 3)
10 years - Gift of Candrima (Tester x1, Salable x 3)
of changing lives in nepal
- Invigoration is a Gift (Tester x1, Salable x 3) – remove for 3ft
aveda.com/changelives - Make Her Smile (Tester x1, Salable x 3)
Props – if available to your location:
Shelf 3
1. Domain Header 2. Easel 3. Domain Wallpaper - Single sleeve with bamboo block
Shelf 4
10 years - Wooden bowl
of changing lives in nepal
aveda.com/changelives
14 HOLIDAY 2017 | PERIOD 8, FY18 | MERCHANDISING SCHEMATICS, 2017HAIR CARE AND STYLING DOMAINS—16 FT. A
1. Domain Header 1 2. Domain Header 2 3. Domain Header 3 4. Domain Header 4 5. In Domain Pop up Easel and shelf strip
3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal
3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal
creating income cruelty free ZLWKQDWXUDOO\GHULYHG
*
for 5,500 papermakers no animal testing ingredients
®
FHUWLʹHGZLOGOLIHIULHQGO\
aveda.com. aveda.com. wrapping paper
*Full and part-time. Learn more at aveda.com/changelives.
THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19
aveda.com/changelives
THIS PIECE OF COLLATERAL EXPIRES: 08/31/19
1 2 3 4
5 5
5
5 5
5
5 5
5
5
5
MERCHANDISING SCHEMATICS, 2017
HOLIDAY 2017 | PERIOD 8 FY18
• Refer to Domain Mapping key on page 9 for specific domain
15
header information for your location.HAIR CARE AND STYLING DOMAINS—12 FT.
1. Domain Header 1 2. Domain Header 2 3. Domain Header 3 4. Domain Header 4 5. In Domain Pop up Easel and shelf strip
3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal 3091-180_Hol17_DomainHeaders4ft.indd / Trim: 45" x 15" / Color: CMYK; PMS 201 C / Proof #3 – 08/01/17 – neal
®
creating income cruelty free ZLWKQDWXUDOO\GHULYHG FHUWLʹHGZLOGOLIHIULHQGO\
*
16
for 5,500 papermakers no animal testing ingredients wrapping paper
aveda.com. aveda.com. aveda.com/changelives
*Full and part-time. Learn more at aveda.com/changelives.
THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19 THIS PIECE OF COLLATERAL EXPIRES: 08/31/19
A
1 2 3 4
HOLIDAY 2017 | PERIOD 8, FY18
MERCHANDISING SCHEMATICS, 2017
5
5 5
5
5 5
5
5 5
5
5
• Refer to Domain Mapping key on page 9 for specific domain
header information for your location.BODY CARE DOMAIN A
2
3
1 1
3
3
3
3ft / .91M 4ft / 1.2 M
1. Custom Gifting 2. Domain Header 1 3. In Domain easel & shelf strip Products:
Easel
a
Shelf 1
a
handpick the
perfect gift SXUHIXPH™ aroma - Gift of Candrima
Shelf 2
we’ll wrap it
for free!
- Gift of Harmony
aveda.com.
Shelf 3
- Gift of Calm
Shelf 4
THIS PIECE OF COLLATERAL EXPIRES: XX/XX/XX
- Invigoration is a Gift
HOLIDAY 2017 | PERIOD 8, FY18 | MERCHANDISING SCHEMATICS, 2017 17SKIN CARE DOMAINS—8 FT.
A
2 3
1
• Refer to Domain Mapping key on page 9 for specific 1. Nepali Story 2. Domain Header 1 3. Domain Header 2
Easel 4
domain header information for your location. celebrating 10 years in nepal
ʹUVWZLQGSRZHUHG cruelty free
beauty manufacturer no animal testing
aveda.com. aveda.com.
your wrapping paper has
helped educate
5,885* students
aveda.com/changelives
*Total from 2007–2017
18 HOLIDAY 2017 | PERIOD 8, FY18 | MERCHANDISING SCHEMATICS, 2017A
1-BAY SKIN CARE
1
ʹUVWZLQGSRZHUHG
beauty manufacturer
aveda.com.
2771-023_DomainHeaders_3FT.indd / Trim: 33" x 15" / Color: CMYK / Proof #2 – 01/22/15 – neal
1. Domain Header 1 2771-023_DomainHeaders_3FT.indd / Trim: 33" x 15" / Color: CMYK / Proof #2 – 01/22/15 – neal
ʹUVWZLQGSRZHUHG
a
instantly
reveal your radiance awaken your beauty manufacturer
natural glow
WXODVÃUD™
UDGLDQWDZDNHQLQJULWXDO
Tocopherol, Rosmarinus Officinalis (Rosemary) Tocopherol, Rosmarinus Officinalis (Rosemary)
a a e ™m ov
Extract, Fragrance (Parfum), Farnesol, Linalool, Extract, Fragrance (Parfum), Farnesol, Linalool, nc in
Benzyl Salicylate, Citronellol, Citral, Benzyl Benzyl Salicylate, Citronellol, Citral, Benzyl a g
aveda.com.
Benzoate, Geraniol Benzoate, Geraniol
l
a
to
To Use: Begin with clean, dry skin. Dry brush face, To Use: Begin with clean, dry skin. Dry brush face,
Care Instructions:
Instrucciones Wash brush
de trocken
Cuidado: Lavar every 30 days
el cepillo with a mild
consoap and allow
suavetoy air-dry. Ensurealbrush is completely
que eldry prior esté
to use./ Entretien : Nettoyer la Bürstenpflege:
brosse tous les 30
Diejours à l'aide
alle 30d'un savon doux etmilden
laisserWaschmittel
sécher à l'air. Veiller und
à celufttrocknen
que la brosse soit bien sèche muss
avantbei
l'emploi./ Care Instructions: Wash brush every 30 days with a mild
consoap and allow
suavetoy air-dry. Ensurealbrush is completely
que eldry prior esté
to use./ Entretien : Nettoyer la Bürstenpflege:
brosse tous les 30
Diejours à l'aide
alle 30d'un savon doux etmilden
laisserWaschmittel
sécher à l'air. Veiller und
à celufttrocknen
que la brosse soit bien sèche muss
avantbei
l'emploi./
percada 30 días unlajabón dejarlo secar aire. Verificar cepillo totalmente seco antes de usarlo./ Bürste Tage mit einem De borstelwaschen dagen met een lassen. Die wassen
Bürste Instrucciones de trocken
Cuidado: Lavar el cepillo
percada 30 días unlajabón dejarlo secar aire. Verificar cepillo totalmente seco antes de usarlo./ Bürste Tage mit einem De borstelwaschen dagen met een lassen. Die wassen
Bürste
ward b
Verwendung
aan völlig
de lucht laten drogen. Zorg Idat
sein./ struzioni
de borstel la Pulizia:
vóór gebruikLavare
helemaal spazzola Onderhoud:
droog is.ogni 30 giorni con un detergente delicate e lasciarla asciugare all’aria. Assicurarsi che la spazzola sia completamente asciutta prima dell’uso./ om de 30 milde zeep en Verwendung
aan völlig
de lucht laten drogen. Zorg Idat
sein./ struzioni
de borstel la Pulizia:
vóór gebruikLavare
helemaal spazzola Onderhoud:
droog is.ogni 30 giorni con un detergente delicate e lasciarla asciugare all’aria. Assicurarsi che la spazzola sia completamente asciutta prima dell’uso./ om de 30 milde zeep en
Please recycle./Recyclez, s.v.p. Please recycle./Recyclez, s.v.p.
People-tested. For more, aveda.com./Testé sur des êtres humains. Plus d’info sur aveda.com. People-tested. For more, aveda.com./Testé sur des êtres humains. Plus d’info sur aveda.com.
tulasāra tulasāra
FIRSTACHATS
NOS BEAUTYD’ÉNERGIE
COMPANYÉOLIENNE
MANUFACTURING WITH 100%SUR
ET COMPENSATIONS WIND POWER IN OUR PRIMARY FACILITY. LEARN ABOUT OUR WIND ENERGY PURCHASES AND OFFSETS AT AVEDA.COM./ PREMIÈRE ENTREPRISE DE PRODUITS DE BEAUTÉ À FABRIQUER À L’ÉNERGIE 100% ÉOLIENNE DANS NOS PRINCIPALES INSTALLATIONS. PLUS D’INFO SUR
AVEDA.COM. FIRSTACHATS
NOS BEAUTYD’ÉNERGIE
COMPANYÉOLIENNE
MANUFACTURING WITH 100%SUR
ET COMPENSATIONS WIND POWER IN OUR PRIMARY FACILITY. LEARN ABOUT OUR WIND ENERGY PURCHASES AND OFFSETS AT AVEDA.COM./ PREMIÈRE ENTREPRISE DE PRODUITS DE BEAUTÉ À FABRIQUER À L’ÉNERGIE 100% ÉOLIENNE DANS NOS PRINCIPALES INSTALLATIONS. PLUS D’INFO SUR
AVEDA.COM.
neck and décolleté, then massage with Oleation Oil. neck and décolleté, then massage with Oleation Oil.
Aveda Corp., Dist.
Minneapolis, MN 55449-7106 Aveda Corp., Dist.
Minneapolis, MN 55449-7106
WLB Ltd, GU32 3DD, UK WLB Ltd, GU32 3DD, UK
Assembled in USA AL7N Assembled in USA AL7N
wa rd ba
Follow with cleansing. See insert for ritual and visit Follow with cleansing. See insert for ritual and visit
™ aveda.com/tulasara for a video demonstration./ ™ aveda.com/tulasara for a video demonstration./
Mode d'Emploi : Sur peau propre et sèche, Mode d'Emploi : Sur peau propre et sèche,
brosser à sec le visage, le cou et le décolleté, puis brosser à sec le visage, le cou et le décolleté, puis
to
masser à l'huile d'oléation. Nettoyer ensuite la masser à l'huile d'oléation. Nettoyer ensuite la
NEW tulas¯ara™ skin care
peau. Voir la notice pour une description du peau. Voir la notice pour une description du
visibly transform
l
g
a
rituel. Démonstration vidéo sur rituel. Démonstration vidéo sur in ce
n
aveda.com/tulasara./ Cómo se Usa: Empezar aveda.com/tulasara./ Cómo se Usa: Empezar m ov ™
con la piel limpia y seca. Cepillar el rostro, el con la piel limpia y seca. Cepillar el rostro, el
a a
cuello y el escote, luego masajear con el cuello y el escote, luego masajear con el
aceite oleation. Seguir con la limpieza. Ver en aceite oleation. Seguir con la limpieza. Ver en a
your skin
el inserto la descripción del ritual y visitar el inserto la descripción del ritual y visitar
aveda.com/tulasara para ver un video de aveda.com/tulasara para ver un video de
demostración./Anwendung: Nach Reinigung demostración./Anwendung: Nach Reinigung tulasāra
radiant radiant
und Trockenbürsten der Haut von Gesicht, Hals und Trockenbürsten der Haut von Gesicht, Hals
™ a a a
advanced science. ayurvedic
tulasāra wisdom. proven results.
und Dekolleté, Öl einmassieren. Danach die Haut und Dekolleté, Öl einmassieren. Danach die Haut
reinigen. Siehe Gebrauchsanweisung und reinigen. Siehe Gebrauchsanweisung und
“A daily ritual of facial dry brushing awakening ritual Videoanleitung
aveda.com/tulasara./Modalità d’uso: Cominciare
auf
awakening ritual Videoanleitung
aveda.com/tulasara./Modalità d’uso: Cominciare
auf
followed by oil massage nourishes skin, rituel éveil de l’éclat
con la pelle pulita e asciutta. Spazzolare la
tulasāra rituel éveil de l’éclat
con la pelle pulita e asciutta. Spazzolare la
WXODVÃra
ra concentrates
pelle asciutta sul viso, sul collo e sul décolleté, pelle asciutta sul viso, sul collo e sul décolleté, ™ ™
quindi massaggiare con l’olio per oleazione. quindi massaggiare con l’olio per oleazione. radiant ™
melts away facial tension and awakens
Seguire con la detersione. Leggere l’inserto per Seguire con la detersione. Leggere l’inserto per
tulasāra tulasāra tulasāra
97% naturally derived*
istruzioni sul rituale e visitate istruzioni sul rituale e visitate
aveda.com/tulasara per un video di aveda.com/tulasara per un video di facial dry brush ™ ™ ™
brosse à sec visage
SKIN CARE SKIN CARE
subtle energies for a radiant complexion.”
dimostrazione./Gebruiksaanwijzing: Begin met dimostrazione./Gebruiksaanwijzing: Begin met
een schone, droge huid. Strijk met de droge een schone, droge huid. Strijk met de droge
Restore firmer, brighter, calmer looking skin
borstel over gezicht, hals en decolleté.
a borstel over gezicht, hals en decolleté.
Vervolgens Oleation Olie inmasseren en Vervolgens Oleation Olie inmasseren en
daarna uw huid reinigen. Zie bijsluiter voor het daarna uw huid reinigen. Zie bijsluiter voor het
ritueel en ga naar aveda.com/tulasara voor een
videodemonstratie.
ritueel en ga naar aveda.com/tulasara voor een
videodemonstratie.
a
with our highly concentrated treatments. a a a
drs. vinod and kusum upadhyay radiant radiant
experts in ayurveda, the ancient healing art of india tulasāra Ingredients: Prunus Armeniaca (Apricot) Kernel Oil,
Caprylic/Capric Triglyceride, Helianthus Annuus
Ingredients: Prunus Armeniaca (Apricot) Kernel Oil,
Caprylic/Capric Triglyceride, Helianthus Annuus
tulasāra ™ Layer a.m. and p.m. under your moisturizer— firm bright calm
tulasāra
™
CHOOSE YOUR FREE SAMPLE. tulasāra tulasāra
(Sunflower) Seed Oil, Simmondsia Chinensis (Sunflower) Seed Oil, Simmondsia Chinensis
(Jojoba) Seed Oil, Coco-Caprylate/Caprate, Cetearyl (Jojoba) Seed Oil, Coco-Caprylate/Caprate, Cetearyl
In 1976, two years before Aveda was created, the renowned doctors radiant Isononanoate, Rosa Canina (Rose) Fruit Oil, Prunus Isononanoate, Rosa Canina (Rose) Fruit Oil, Prunus ™ ™ ™
Alcohol, Sesamum Indicumoleation oil oleation oil
Amygdalus Dulcis (Sweet Almond) Oil, Isostearyl Amygdalus Dulcis (Sweet Almond) Oil, Isostearyl
partnered with our founder, Horst, and have been our lifelong guides, Alcohol, Sesamum Indicum (Sesame) Seed Oil,
*FootnoteRosa–Damascena
(Sesame) Seed Oil, firm concentrate bright concentrate calm
helping build our legacy in the wisdom of Ayurveda.
u/lc(Rose) with period
Flower Oil, Jasminum
Grandiflorum (Jasmine) Flower Extract, Pelargonium
at end Grandiflorum
– Damascena
Rosa hang asterisk.
huile
(Rose) d’oléation
Flower Oil, Jasminum
(Jasmine) Flower Extract, Pelargonium
huile d’oléation radiant
*From plants, non-petroleum minerals or water. Learn more at aveda.com.
concentré concentré
concentrate
oleation oil Graveolens (Geranium) Flower Oil, Cholesterol, Graveolens (Geranium) Flower Oil, Cholesterol, concentré
**Footnote –a u/lc with period at end – hang asterisks. concentrate concentrate concentrate
huile d’oléation 1.7 fl oz/oz liq/50 ml ℮ 1.7 fl oz/oz liq/50 ml ℮ facial dry brush
concentré ℮ concentré ℮ concentré
brosse à sec visage 1 fl oz/oz liq/30 ml 1 fl oz/oz liq/30 ml 1 fl oz/oz liq/30 ml ℮
THIS PIECE OF COLLATERAL EXPIRES: 04/01/18 THIS PIECE OF COLLATERAL EXPIRES: 04/01/18
dry brushing and concentrated
oleation oil treatments
THIS PIECE OF COLLATERAL EXPIRES: 04/01/18 THIS PIECE OF COLLATERAL EXPIRES: 04/01/18
a
6” D a
• Refer to Domain Mapping key
on page 9 for specific domain
yoga in a jar calm brighten, firm and
firm bright
1(:WXODVÃUD™UHQHZPRUQLQJFUHPH is a moisturizer
that leaves skin glowing with health and ready for concentrate
concentrate concentrate
repair the look of your
skin while you sleep
PRO
the day—just like you feel after yoga.
advanced science advanced science
header information for your
97% naturally
advanced science glucosamine accelerates cell turnover 100,000 raspberry stem cells
PAIRINGS
derived* bio-fermented peptide promotes collagen help restore calm
brightens ayurvedic wisdom
ayurvedic wisdom
botanical science
KHOSVʹUP ayurvedic wisdom
pomegranate fruit extract soothes instantly* firms the look of skin with plant stem cells
with licorice & licorice root extract helps reduce
the look of skin almond seed extract tightens feel of skin discoloration and brighten
molasses extracts
with bio peptide &
5.5” D ayurvedic wisdom
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location.
91% saw lifted, firm skin with soothes instantly, strengthens protective brightens and evens the look of skin
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reduced lines and wrinkles* 82% more even skin tone* barrier and improves skin’s resilience** with turmeric extract
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proven results because each builds
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with oleosomes $ 59 $59 $ 59
plus anti-oxidants 100% instantly showed brighter looking skin*
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suggested retail price
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bright overnight wedding masque overnight for eye descriptor french
$60 retail
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NOTES:
morning creme
Design
tulasÃra
has separated the morning creme
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™ renew
makes our spirits receptive and our minds open.”
files to make the clocks with hi-res. No additional
“Focusing on…ourselves before the busy day begins
puts our goals into perspective, relaxes our bodies,
accelerate skin’s restorative
targeted treatments. layer a.m.
powers
masque mariage with highly concentrated,
tulasāra wedding masque
and p.m. under
overnight
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tulasāra wedding masque eye relieve feelings of stress >>
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™
adjustments needed. CUT to size per domain size (3ft/4ft) de nuit
3.5271" x 48" 4ft (can cut down to 3ft) Color
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tulasāra concentrates | 97% naturally derived
from his book Aveda Rituals: A Daily Guide to Natural ™
* wedding masque tulasāra de nuit
™ Health and Beauty. Holt Paperbacks, 1999. masque mariage ™
*From plants, non-petroleum minerals or water. Learn more at aveda.com.
℮
3FT CUT LINE 3FT CUT LINE
wedding masque eye
net wt/poids net 1.7 oz/50 ml
net wt/poids net 1.7 oz/50
/50 ml ℮ ℮ ℮
net wt/poids net 1.7 oz/50 ml net wt/poids net 1.7 ooz/50 ml masque mariage yeux net wt/poids net .5 oz/15 ml ℮
THIS PIECE OF COLLATERAL EXPIRES: 04/01/18 Stress-Fix Stress-Fix Stress-F
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healthy-looking skin through advanced
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followed by oil massage nourishes
retail price
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tulasāra tulasāra tulasāra goes to the Audubon Society
T HI S PIECE OF CO L L AT ER A L E X PIR E S: 12 / 15 / 2 0
founder of Aveda, and contains ingredients
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radiant radiant radiant complexion.”
*Certified by ECOCERT Greenlife according to COSMOS Standard.
oleation oil $XX tulasāra tulasāra
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tulasāra
™
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tulasāra concentrate concentrate
concentré
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huile de composition 2972-057_AL_QTM_Easel.indd 1 THIS PIECE OF COLLATERAL EXPIRES: 12/15/20 10/15/15 1:16 PM
b radiant b ™
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love is all you need
radiant awakening ritual $89 oleation oil radiant oleation oil
THIS PIECE OF COLLATERAL EXPIRES: 01/15/21
huile d’oléation huile d’oléation drs. vinod and kusum upadhyay NEW aveda love™ composition oil
oleation oil radiant radiant experts in ayurveda, the ancient healing art of india
huile d’oléation
a
oleation oil for body, bath, hair and scalp
FROM AVEDA
all prices suggested retail a
facial dry brush facial dry brush 1.7 fl oz/oz liq/50 ml ℮ huile d’oléation
1.7 fl oz/oz liq/50 ml ℮ *Footnote – u/lc with period at end – hang asterisk.
brosse à sec visage brosse à sec visage **Footnote – u/lc with period at end – hang asterisks.
Creme Creme
2972-058_AL_QTM_DomainApron.indd 1 10/15/15 1:36 PM
THIS PIECE OF COLLATERAL EXPIRES: 01/15/21
b
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intense hydrating soft creme
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intense hydrating rich creme
™
Color: TOYO 10617, PMS 574 U / Proof #2 – 02/16/17 – neal
botanical
kinetics kinetics Aveda Love Beautifyin
all-sensitive ™ cleanser exfoliating
kinetics
ideal for all skin types ideal for dry to very dry skin
kinetics ™
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crème douce intensément hydratante crème riche intensément hydratante
™
botanical ™ démaquillant creme
cleanser
botanical
™
convient idéalement convient idéalement
botanical
botanical
à tous les types de peau aux peaux sèches à très sèches
purifying creme cleanser purifying gel cleanser hydrating lotion oil control lotion kinetics ™
kinetics
Composition Radiance Po
nettoyant crème
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All Sensitive All Sensitive
removes makeup and impurities ™ removes oil and impurities exfoliant hydrates for supple skin lotion anti-sébum
BK Purifying Gel BK Purifying
bCremeb
purifying gel cleanser ™ net wt/poids net 1.7 oz/50 ml ℮ net wt/poids net 1.7 oz/50 ml ℮ all-sensitive lotion
Tourmaline
™
crème démaquillante gel démaquillant purifiant
BK BK BK Tourmaline
purifying creme cleanser removes oil and impurities hydrating lotion lait hydratant daily light daily light ™
Oil
purifiante élimine le sébum et les impuretés daily light guard guard
Cleanser Moisturizer
removes makeup and impurities hydrates for supple skin hydrate et rend la peau souple
daily light guard
defense fluid defense $XX 30 ml
gel démaquillant purifiant
guard
™ ™
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™
botanical kinetics™ hydrating lotion helps keep skin supple $XX 150 ml $XX 500 ml all-sensitive™ moisturizer lorem ipsum dolor sit amet defense $XX
élimine le maquillage et
Green
$XX 150 ml $XX 500 ml
lait hydratant
botanical kinetics™les purifying
impuretés gel cleanser refreshes with oil-free formula, dissolves makeup and excess oils
crème démaquillante élimine le sébum et les impuretés defense
150fluid
ml
™
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spectrum spf 30
Hydrating Soft Rich Charged
purifiante hydrate et rend la peau souple fluid broad spectrum broad spectrum
5 fl oz/oz liq/150 ml ℮ 5 fl oz/oz liq/150 ml ℮
botanical kinetics™ intense hydrating rich creme $XX 50 ml kinetics green science ™ firming face creme improves visible skin $XX
new
botanical
élimine le maquillage et kinetics™ purifying creme cleanser dissolves makeup and impurities, leaves skin soft and supple $XX 150 ml $XX 500 ml botanical
lorem ipsum kinetics
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1.7 fl oz/oz liq/50 ml ℮ firmness
broad spectrum 30 SPF 30
50 ml
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™
SPF
$XX $XX 50 ml
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$XX 100 ml botanical kinetics™ intense hydrating soft creme tourmaline charged hydrating creme infuses skin with radiance and moisture
Science
tourmaline charged exfoliating cleanser helps smooth away dull surface cells
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intense hydrating soft creme a
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50 ml
rich creme
Exfoliating Lotion Creme Creme Hydrating
ideal for all skin types ideal for dry to very dry skin
botanical kinetics botanical kinetics
$XX 150 ml
crème douce intensément hydratante
all-sensitive™ cleanser
crème riche intensément hydratante
16.9lorem ipsum dolor sit amet lorem ipsum dolor sit amet
™ ™
convient idéalement
fl oz/oz liq/500 ml ℮ 16.9 fl oz/oz liq/500 ml ℮
convient idéalement
5 fl oz/oz liq/150 ml ℮
Light
16.9 fl oz/oz liq/500 ml ℮ intense hydrating rich creme intense hydrating soft cremeà tous les types de peau aux peaux sèches à très sèches
5 fl oz/oz liq/150 ml ℮
Firming
5 fl oz/oz liq/150 ml ℮
try me
crème riche intensément hydratante crème douce intensément hydratante
5 fl oz/oz liq/150 ml ℮
Cleanser Creme
net wt/poids net 1.7 oz/50 ml ℮ net wt/poids net 1.7 oz/50 ml ℮ 1 fl oz/oz liq/30 ml ℮ 1 fl oz/oz liq/30 ml ℮ 1 fl oz/oz liq/30 ml ℮
net wt/poids net 1.7 oz/50 ml ℮ net wt/poids net 1.7 oz/50 ml ℮
Face Creme Guard
spf
b
cleansers moisturizers
protection
THIS PIECE OF COLLATERAL EXPIRES: 0X/XX/1X
b b b
BK BK Deep shampure ™
BK BK RadiantIntensiveCleansing
hand and body wash
b calming aroma
nettoyant pour les mains
et le corps
arôme calmant
Exfoliant Skin Hydrating Clay
daily light daily light daily light
BK Skin Outer Peace
guard guard guard
BK Skin
™ ™ ™
botanical kinetics™ purifying gel cleanser refreshes with oil-free formula, dissolves makeup and excess oils $XX 150 ml $XX 500 ml $XX 150 ml $XX 500 ml $XX 150 ml
daily light
daily light defenseguard
fluid ™ defense
defense fluid $XXdefense
30 ml fluid
botanical kinetics™ hydrating lotion helps keep skin supple all-sensitive™ moisturizer lorem ipsum dolor sit amet guard SPF 30 SPF 30 SPF 30
botanical kinetics™ purifying creme cleanser dissolves makeup and impurities, leaves skin soft and supple $XX 150 ml $XX 500 ml fluid broad spectrum spf 30
™
botanical kinetics™ intense hydrating rich creme lorem ipsum dolor sit amet $XX 50 ml green science™ firming face creme improves visible skin firmness $XX 50 ml
fluide défense fluide défense fluide défense
defense fluid
FPS 30 FPS 30 FPS 30
Refiner Masque Masque
tourmaline charged exfoliating cleanser helps smooth away dull surface cells $XX 100 ml lorem ipsum dolor sit amet lorem
SPF 30/PA++++
botanical kinetics™ intense hydrating soft creme lorem ipsum dolor sit amet $XX 50 ml tourmaline charged hydrating creme infuses skin with radiance and moisture $XX 50 ml
NPN 80060464 NPN 80060464 NPN 80060464
Toning Foaming
$XX 150 ml
Toning
all-sensitive™ cleanser lorem ipsum dolor sit amet lorem ipsum dolor sit amet 33.8 fl oz/oz liq/1L ℮
BK BK
1 fl oz/oz liq/30 ml 1 fl oz/oz liq/30 ml 1 fl oz/oz liq/30 ml
Agent Mist Cleanser spf
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Tourmaline Shampure Hand and Body Wash Shampure
BK Skin Tourmaline Pads
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Radiance
b
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b
Pure Comfort BK BK botanical BK b Refiner Masque Masque Cleanser Cleanser
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b b b
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Eye Makeup Toning Mistbotanical
acne relief pads
kinetics
Hydrating Exfoliant Refill Outer
™ ™
Eye Creme
™
b b lingettes anti-acné
deep cleansing
botanical botanical radiant skin refiner intense hydrating
Remover
masque clay masque
Save the pump from your last Outer Peace ™ cleanser bottle—and reuse.
Save the pump from your last Outer Peace ™ cleanser bottle—and reuse.
Gardez la pompe de votre dernier flacon de nettoyant moussant
Gardez la pompe de votre dernier flacon de nettoyant moussant
Treatment Peace
crème affinante
kinetics Green
outer peace outer peace
kinetics kinetics masque intensément masque
™ ™
pure comfor t ™ teint rayonnant salicylic acid treatment delivers medicine deep into pores
hydratant désincrustant
botanical
traitement à l’acide salicylique introduit le médicament en profondeur dans les pores
eye makeup ™ ™
botanical foaming cleanser foaming cleanser
botanical botanical à l'argile
™
Lotion Acne
Outer Peace ™ et réutilisez-la.
Outer Peace ™ et réutilisez-la.
remover skin firming/toning agent exfoliant 50 pads/lingettes 2.25 in/5.72 cm ℮
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botanical toning mist
kinetics
energizing
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démaquillant
pour les yeux kinetics helps balance and tone kinetics kinetics
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Lotion
eye creme
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Firming
kinetics
diminishes dark circles skin firming/toning agent helps balance and refresh exfoliant de surface
et tonifiant pour la peau outer peace™ foaming cleanser dissolves oil without $XX 125 ml
treatment lotion
™
botanical kinetics™ energizing eye creme $XX 15 mlaide à équilibrer et tonifier irritation
and puffiness
energizing helps balance and tone aide à équilibrer et rafraîchir removes dull surface cells
crème
eye énergisante
creme embrun tonifiant lotion traitante outer peace
agent raffermissant élimine les cellules ternes
outer peace™ blemish relief pads exfoliates and $XX 50 pads
pour lesdark
diminishes yeux
circles b ™
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relief padspores
aide à équilibrer et rafraîchir
atténue
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les cernes
puffiness
hydratante de surface
Eye Creme
et les poches
crème énergisante
3.4 fl oz/oz liq/100 ml ℮ 4.2 fl oz/oz liq/125 ml ℮ 4.2 fl oz/oz liq/125 ml ℮
outer peace
overdrying blemish relief lotion keeps oil under $XX 50 ml
green science firming eye creme $XX 15 ml
Outer Peace
aide à équilibrer et tonifier outer peace
control
pour les yeux dissolves oil and sebum dissolves oil and sebum
oil-free
™ formula gently ™
™
atténue les cernes
et les poches dissolves makeup without without overdrying lingettes anti-acné
acne relief pads
helps℮smooth une
.5 fl oz/oz liq/15 ml
fine lines
formule non grasse qui dissout les huiles et le sébum dissout les huiles et le sébum lingettes anti-acné
$XX 125 ml16.9 fl oz/oz liq/500 ml
dissout délicatement le maquillage sans dessécher la peau sans dessécher la peau
pure comfort™ eye makeup remover
salicylic acid treatment
Acne Pads
℮ 5 fl oz/oz liq/150 ml e 16.9 fl oz/oz liq/500 ml e 16.9 fl oz/oz liq/500 ml ℮ traitement à l’acide salicylique
4.2 fl oz/oz liq/125 ml e 5 fl oz/oz liq/150 ml ℮ 5 fl oz/oz liq/150 ml ℮ 5 fl oz/oz liq/150 ml ℮ 4.2 fl oz/oz liq/125 ml ℮ 4.2 fl oz/oz liq/125 ml ℮ salicylic
50acid treatment delivers
pads/lingettes 2.25 medicine ℮
deep into pores
in/5.72 cm
dissolves washable
.5 fl oz/oz liq/15 ml e eye makeup traitement à l’acide salicylique introduit le médicament en profondeur dans les pores
50 pads/lingettes 2.25 in/5.72 cm ℮
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eye care toners and
tourmaline charged radiant skin refiner
specialized $XX 100 ml
masques
botanical
kinetics kinetics™ energizing eye creme $XX 15 ml
botanical
intensive hydrating masque hydrates dry, over-exposed skin $XX 150 ml outer peace foaming cleanser dissolves oil without irritation $XX 125 ml
exfoliators
™
twice weekly, deep cleanses and refines
™
energizing
care
lorem ipsum dolor sit amet lorem ipsum deep cleansing herbal clay masque absorbs excess oil, draws $XX 125 ml outer peace™ blemish relief pads exfoliates and unclogs pores $XX 50 pads
eye creme
botanical kinetics™ exfoliant $XX 150 ml
diminishes dark circles
and puffiness
green science™ firming eye creme $XX 15 ml
treatment lotion
crème énergisante
pour les yeux
impurities from skin outer peace™ blemish relief lotion keeps oil under control $XX 50 ml
reveals smooth, clear skin
atténue les cernes
et les poches
helps smooth fine lines tourmaline charged radiance masque twice weekly, helps $XX 125 ml
pure comfort™ eye makeup remover $XX 125 ml create healthy glow
dissolves washable eye makeup
eye care
THIS PIECE OF COLLATERAL EXPIRES: 04/01/18
toners and THIS PIECE OF COLLATERAL EXPIRES: 04/01/18
THIS PIECE OF COLLATERAL EXPIRES: 04/01/18
exfoliators masques specialized invigorating care >>
treatment lotion masque care
THIS PIECE OF COLLATERAL EXPIRES: 04/01/18
Rosemary Mint Rosemary M
Bath Bar Hand and
Body Wash
3’/.91 meters 3’/.91 meters 3’/.91 m
For 4ft / 1.2 M – space out products
HOLIDAY 2017 | PERIOD 8, FY18 | MERCHANDISING SCHEMATICS, 2017 19You can also read
