ROLEX AND THE GOODWOOD REVIVAL - A LONG TRADITION OF HERITAGE AND PRESTIGE 14-16 SEPTEMBER 2012

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ROLEX AND
   THE GOODWOOD REVIVAL

 A LONG TRADITION OF HERITAGE
                        AND PRESTIGE

                          14-16 SEPTEMBER 2012

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ROLEX SUPPORTS HISTORY AND PASSION
AT THE GOODWOOD REVIVAL

Rolex has been associated with the Goodwood Revival, widely recognized as one
of the greatest historic motor racing events in the world, since 2004, when the
Swiss watchmaker first supported the event’s all-important Drivers’ Club. Under
the watchful eye of founder and host Lord March, the Goodwood Revival has
grown in stature since its first edition in 1998. Each year, over the course of a
September weekend, the Goodwood Motor Circuit welcomes many of the world’s
greatest classic racing cars and puts on a display of breathtaking, wheel-to-wheel
racing, even though some of the entered vehicles are worth millions of dollars.

The Goodwood Revival is far more than a motor racing event. It is a magical step into
the past, a unique chance to revel in the glamour and allure of the golden era of motor
sport at one of the most historically authentic racetracks. The Revival is the only event
of its kind to recreate the atmosphere, as well as the racing, of the 1940s, 50s and 60s,
reliving the glory days of the circuit.

To be eligible for the Revival, cars must date from 1966 or earlier. Modern vehicles are
not allowed within the circuit perimeter during the weekend. Drivers and spectators go to
great lengths to dress in appropriate period clothing and there are theatrical sets around
the circuit that bring the past back to life. The period entertainment theme extends to
music of the era, with rock-and-roll and jazz bands, and a recreation of the Earls Court
(London) Motor Show from the 1950s and 1960s. A celebration of aviation heritage, with
some stunning aerial manoeuvres by vintage aircraft in the skies above Goodwood, pays
tribute to the circuit’s origins as a Second World War aerodrome.

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GOODWOOD MOTOR CIRCUIT
HISTORY REVIVED

After serving as an active air base for Spitfire and Hurricane fighter aircraft during the
1940s, the current Lord March’s grandfather, the ninth Duke of Richmond and Gordon
and amateur racing driver, converted the airfield into a motor racing track in 1948.
Goodwood quickly became a favourite for drivers and spectators alike in an era that saw
public interest in the glamorous sport of motor racing soar.

Although the circuit was closed to competitive racing in 1966, during its 18-year heyday
Goodwood staged no less than 43 races for Formula One cars, with some of the greatest
names in the sport taking part. Now restored to its original state, the 2.38-mile (3.83-km)
Goodwood racetrack provides a powerful magnet for enthusiasts to enjoy a unique and
highly entertaining weekend.

The Goodwood Revival is, as its name suggests, a genuine revival, giving visitors and
drivers alike a chance to step back in time and experience the magic and charm of motor
racing in an era when it was emerging as one of the most exciting and exhilarating sports
in the world.

THE ROLEX DRIVERS’ CLUB
The association between Rolex and motor sports dates back to the 1930s when Britain’s
Sir Malcolm Campbell, an Oyster on his wrist, entered history by exceeding 300 miles
(484 kilometres) an hour in his famous land speed record-breaking car, Bluebird. The
presentation in 1959 of a sundial to Daytona International Speedway founder Bill France
Sr. to commemorate the opening of his new facility cemented a strong and lasting
relationship. Rolex recognized that motor racing shared its values of precision, timing
and technical innovation. Motor sport also offers a long tradition of heritage and prestige,
which are highly valued by Rolex.

Since 2004, Rolex has been the proud title sponsor of the Drivers’ Club at the Goodwood
Revival. Often described as motor racing’s Wimbledon, the Revival owes much of its
success to its ability to attract top racers on four and two wheels from around the world.
Crucial to this is the Drivers’ Club, which provides a sanctuary for participating drivers in
the manner of an English gentlemen’s club, with a lounge area elegantly furnished and
decorated in period style, along with food, refreshment, showers and changing rooms.

As part of the registration process, each driver competing at the Revival is given a
special fabric badge bearing the Rolex logo. An experienced seamstress is on hand
in the Drivers’ Club to sew this sought-after badge of honour onto each participant’s
chosen racing overalls.

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ROLEX DRIVER OF THE MEETING
An important feature of the Goodwood motor racing heritage is the traditional trackside
prize-giving ceremony on the Sunday night. Taking place on the Race Control balcony
overlooking the pit straight, it draws drivers, mechanics and fans onto the tarmac after
racing has ended to share in the weekend’s finale.

Among the many prizes marking success at the Goodwood Revival is the much-coveted
Rolex Driver of the Meeting Award. Selected by a committee headed by Lord March,
the winner is the driver who delivers the best combination of safe, but hard, fast and
entertaining driving over the weekend. To the winner goes a sought-after Rolex watch:
a specially-engraved Cosmograph Daytona, a model which was launched in 1963 during
a golden age for motor sports.

ROLEX DRIVER OF THE MEETING WINNERS

2011     Sam Wilson, British: amateur driver who won two races outright (the Earl of
         March Trophy and the Chichester Cup) on his debut at the Goodwood Revival.

2010     Nick Wigley, British: well established historic racing driver.

2009     Frank Stippler, German: competed in Deutsche Tourenwagen Masters, Rolex
         Sports Car Series and Swedish Touring Car Championship. Won both the
         Porsche Supercup and Porsche Carrera Cup Germany series in 2003.

2008     Peter Hardman, British: renowned historic racing star who has a broad
         experience of all track racing from single seaters to 24 Heures du Mans to
         touring cars.

2007     Jean-Marc Gounon, French: winner French Formula 3 Championship, Formula
         3000 then Formula One – 1993 and 1994. After second period in Formula
         One, Gounon went on to drive sports cars.

2006     Gary Pearson, British: regular historic racing competitor and specialist preparer
         of classic racing cars.

2005     Jackie Oliver, British: Formula One driver, endurance racer (won the 24
         Heures du Mans, 12 Hours of Sebring and Rolex 24 At Daytona) and Formula
         One Arrows team owner.

2004     Rae Davis, British: founder of Rae Davis Racing, preparers of outstanding
         period racing cars. Davis is a Revival regular.

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SPECIAL HIGHLIGHTS AND HAPPENINGS FOR 2012
A TRIBUTE TO DAN GURNEY

Each Revival sees a tribute to the career of one of the all-time-greats and this year the
focus will be on American racing driver Dan Gurney, 50 years after taking his first Grand
Prix victory. Daily tributes will be held in Gurney’s honour over the course of the Revival
weekend.

SILVER ARROWS AT HIGH SPEED

The 2012 Revival will feature a high-speed demonstration of at least 10 breathtaking
pre-war Silberpfeil (Silver Arrows in German) competition cars, some 75 years after
their first UK appearance. This is a once-in-a-lifetime opportunity to see so many of
these mighty machines, including the dominant Mercedes-Benz and Auto Union Silver
Arrows cars, running side-by-side with contemporary rivals from Italy, France and Great
Britain. Completing the spectacle, the cars will be housed in an authentic recreation of a
period pit/paddock building, based on the distinctive structure at the Bremgarten circuit
in Switzerland, complete with period transporters.

FERRARI 250 GTO 50th ANNIVERSARY AND AN AC COBRA CELEBRATION

The 2012 Goodwood Revival will include 50th anniversary celebrations for the Ferrari 250
GTO, with plans for a daily parade of around half the total GTO production, plus an all-AC
Cobra one-model race to mark the first half-century of the iconic Anglo-American sports
car. It is expected that this one-off race will feature an extraordinary mix of historically
significant competition Cobras, including some of the aerodynamic special-bodied Cobra-
based coupés. The race promises to make for an intriguing spectacle and a fitting tribute
to one of the world’s most revered, and copied, sports cars that has a long association
with Goodwood.

NIGHT RACING RETURNS WITH THE FREDDIE MARCH MEMORIAL TROPHY

To mark the 60th anniversary of the first Goodwood Nine Hours race, this year’s Freddie
March Memorial Trophy will be a 90-minute endurance race on Friday evening. The
original Nine Hour international sports car race at Goodwood, run from 1952 until 1955,
attracted the top works teams of the day, along with some exotic privateer entries. The
race began at 15:00 and continued until midnight, creating the evocative spectacle of
sports cars racing from sunshine to sunset to moonlight, just as at the world-famous Les
24 Heures du Mans.

The Freddie March Memorial Trophy race will feature a spectacular collection of 1950s
sports cars including the Jaguar C-type, Aston Martin DB3 and DB3S, Austin-Healey
100S, Ferrari 750 Monza, Allard and HWM. Special permission has been granted to
extend racing longer into the evening than normal, bringing back the magical sight of
classic cars racing in the autumnal twilight with headlamps ablaze. It promises to be one
of the most unforgettable races at the Revival to date.

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ROLEX AND MOTOR SPORTS
Rolex is proud to be a major force at play behind motor sport’s finest events, drivers and
organizations. Whether supporting extreme challenges such as the competitive Les 24
Heures du Mans or maintaining tradition with the historic Pebble Beach Tour d’Elegance,
Rolex has cultivated a privileged relationship with this fast-paced world.

A PASSION FOUNDED IN THE PAST

The roots of this alliance date back to the early 20th century when Rolex was founded by
Hans Wilsdorf, a visionary with an extraordinary spirit of enterprise. At a time when the
pocket watch prevailed, he foresaw the importance of providing an increasingly mobile
public with an accurate wristwatch and took up the enormous challenge.

In 1910, a Rolex wristwatch obtained the first certificate ever granted to such a watch
by the Official Watch Rating Centre in Bienne, Switzerland. In 1926, Rolex invented the
Rolex Oyster, the first waterproof wristwatch in the world, thanks to a case equipped
with an ingenious patented system consisting of a screw-down bezel, case back and
winding crown. To prove his invention, Hans Wilsdorf equipped Mercedes Gleitze with
an Oyster when she swam across the English Channel a year later. The Rolex watch
emerged from more than 10 hours in the water in perfect working condition, and the
young Englishwoman effectively became the brand’s first Testimonee – a witness to the
watch’s uncompromised performance.

Rolex improved the Oyster in 1931 with the invention and patent of the world’s first
self-winding mechanism with a Perpetual rotor, the precursor of contemporary self-
winding systems.

With Hans Wilsdorf at the helm, Rolex continued to use the world as a real-life proving
ground for the Oyster, demonstrating time and again its reliability in the most extreme
conditions, on land, in the air, in the depths of the ocean or on the summit of Mount
Everest. Through its association with so many achievements, Rolex became the trusted
reference for chronometric precision, robustness and reliability around the world.

Meanwhile, Rolex evolved, as did its product, in a constant pursuit of perfection.
As part of this evolution, Rolex watches – made from only the highest quality materials
and designed by the industry’s best – became symbols of elegance and prestige.

At the same time, Rolex built links with activities that shared the brand’s passion for
excellence and precision. Naturally, Rolex gravitated toward the world of motor sports,
forging an alliance in the late 1950s when the brand partnered the Daytona International
Speedway.

In tribute to the Daytona International Speedway, Rolex added the name “Daytona”
to the dial of its Cosmograph. Ever since then, the presence of the Rolex brand in
automobile racing has grown.

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AT THE FOREFRONT OF MODERN-DAY AUTOMOBILE RACING

Rolex has been the Title Sponsor of the Rolex 24 At Daytona in Florida, US, since 1992
and Official Timekeeper, since 2001, for Les 24 Heures du Mans, the world’s oldest
sports car endurance race. Through its strong alliance with Les 24 Heures du Mans,
Rolex is also the proud sponsor of the FIA World Endurance Championship.

Rolex is delighted to support not only the Goodwood Revival, but also the Rolex Monterey
Motorsports Reunion (US), which brings over 500 cars to the Mazda Raceway Laguna
Seca in Monterey, California.

The brand also sponsors events that celebrate the beauty of historic cars rather than
their racing performance. Among them is the Pebble Beach Concours d’Elegance (US),
launched in 1950 to showcase the most avant-garde models of the period. Today, this
prestigious competition, held annually in Pebble Beach, California, features the most
striking of vintage cars. Rolex has been the Official Timekeeper since 1997. Also included
is the Pebble Beach Tour d’Elegance (US), presented by Rolex, which was created in
1997 to demonstrate the elegance of automobiles in motion. Rolex became title sponsor
of this event in 2007.

Rolex’s affiliation with motor sports extends to two key figures in the sport who bear
witness to the quality of the product and who are Testimonees of the brand: Sir Jackie
Stewart, from Scotland, one of the greatest drivers of his generation, and Danish driver
Tom Kristensen, record eight-time winner of Les 24 Heures du Mans.

Driven by a passion for excellence and a great appreciation for motor sports, Rolex, the
leading Swiss watchmaking brand, is committed to cultivating the strong ties that bind
these two prestigious worlds in their shared pursuit of perfection.

In addition to motor sports, Rolex’s sponsorship portfolio also includes golf, tennis,
yachting, equestrianism, skiing, exploration and the arts.

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LEGENDARY MOTOR SPORTS FIGURES

Rolex counts among its Testimonees legendary figures who have left an indelible imprint
on their sport. They include drivers Sir Jackie Stewart and Tom Kristensen.

Sir Jackie Stewart is undoubtedly a legendary figure in the world of motor racing. The
achievements of this Scotsman, born in 1939, make him one of the most celebrated
Formula One drivers of all time. His determined commitment to driver safety has
significantly changed the face of motor sports and contributed to making him a true
“gentleman driver”. Sir Jackie Stewart took part in 99 Formula One Grand Prix races,
winning 27, securing three world championships (1969, 1971 and 1973) and finishing 43
times on the podium. He has been a Rolex Testimonee since 1969.

Having clocked up eight victories at Les 24 Heures du Mans between 1997 and 2008 –
including six consecutive wins from 2000 to 2005 – Danish driver Tom Kristensen holds
a record number of successes in the oldest and one of the most prestigious automobile
endurance races in the world. An emblematic figure in the sport, he has also triumphed
six times at the 12 Hours of Sebring, becoming the record-holder for victories in this race
held each year in Florida. He became a Rolex Testimonee in 2010.

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PR SERVICES FOR ROLEX IN MOTOR SPORTS
Key Partners Marketing Services (KPMS)
20, avenue Edouard-Dubois
CH-2000 Neuchâtel
T: +41 32 724 28 29
E: info@caracingnews.com

Sabrina Zumkehr
M: +41 79 359 15 47
E: sabrina@kpms.com

PR PLATFORM FOR ROLEX IN MOTOR SPORTS
For more information about Rolex and the Goodwood Revival or to download high-
resolution images copyright free for editorial purposes, please register online at
www.caracingnews.com.

OFFICIAL WEBSITES
www.rolex.com
www.goodwood.co.uk/revival/welcome.aspx
www.facebook.com/Goodwood.Revival
twitter.com/goodwoodrevival

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SCHEDULE OF EVENTS AT THE GOODWOOD REVIVAL

Friday 14 September 2012
09:00 – 17:35 Official Practice - Practice Sessions in Race Order
18:15 – 19:45 Race 1 - Freddie March Memorial Trophy

Saturday 15 September 2012
10:00 – 10:20   Race 2 - Goodwood Trophy
10:40 – 11:05   Race 3 - Fordwater Trophy
12:25 – 12:50   Race 4 - Barry Sheene Memorial Trophy Part 1
13:50 – 14:15   Race 5 - St Mary’s Trophy Part 1
14:55 – 15:40   Race 6 - Shelby Cup
16:25 – 16:50   Race 7 - Whitsun Trophy
17:10 – 17:30   Race 8 - Chichester Cup

Sunday 16 September 2012
10:00 – 10:20   Race 9 - Brooklands Trophy
10:40 – 11:05   Race 10 - Richmond and Gordon Trophies
11:45 – 12:10   Race 11 - Barry Sheene Memorial Trophy Part 2
12:50 – 13:15   Race 12 - St Mary’s Trophy Part 2
14:00 – 15:00   Race 14 - Royal Automobile Club TT Celebration
16:00 – 16:25   Race 15 - Glover Trophy
16:45 – 17:10   Race 16 - Sussex Trophy

All times listed above are UTC/GMT +1 hour

* Please note that the organizers reserve the right to amend or cancel the programme
in part or in full without prior notice.

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