Royalauto Media Kit 20 SEP 2019 - RACV

 
Royalauto Media Kit 20 SEP 2019 - RACV
Media Kit
 20 SEP 2019                             royalauto
                                            LIVING   TR AVELLING   MOVING

 Victoria’s largest circulation
 publication and the state’s
 most read magazine.

Photo: Great Ocean Road, Oliver Munoz.
Royalauto Media Kit 20 SEP 2019 - RACV
Welcome
RACV is the largest member
organisation in Victoria with more
than 2.2 million members and a
reach across 70 per cent of all
Victorian households.

Advertise with us.

                                     Photo: The Murray River, Anne Morley
Royalauto Media Kit 20 SEP 2019 - RACV
RACV has been proudly
                                 supporting Victorians and
                                 their communities for 115
                                 years.
                                 With products and services across       Through the RACV Community
                                 travel and leisure, motoring and        Foundation, RACV provides a source
                                 transport, and the home, RACV           of philanthropic funding for not-
                                 delivers a broad range of benefits      for-profit organisations that help
                                 and experiences to its members.         marginalised and at-risk Victorians.

                                 RACV has a long history of advocating   We update and keep in contact with
                                 for public safety and transport         our members through the RoyalAuto
                                 infrastructure improvements and         magazine, e-newsletters, apps and
                                 provides Victorians with information    the RACV website; and your business
                                 and advice to help build a safer and    can as well.
                                 more resilient Victoria.

                                                                                              Photo: Yarra Valley, Shannon Morris

3   ROYALAUTO / MEDIA KIT 2019
Royalauto Media Kit 20 SEP 2019 - RACV
Contents

                                 5    RoyalAuto media brand
                                 6    Content pillars
                                 7    RACV member profile

                                      Advertising rates, specifications & deadlines
                                 9    Print rates & specifications
                                 11   Classifieds
                                 12   Inserts
                                 14   Print deadlines
                                 15   eNews
                                 16   eNews rates & specifications

4   ROYALAUTO / MEDIA KIT 2019
Royalauto Media Kit 20 SEP 2019 - RACV
RoyalAuto media brand

              FEB - MAR

               2019                          royalauto                                                                                                                                                  Winner, Single Article of the
                                                                                                                       Welcome to the new
                                                                            LIVING   TR AVELLING   MOVING

                                                                                                                                                                                                        Year – Large Publisher 2017
                                                                                                                                                                                                           RoyalAuto October

                                                                                                                       look RoyalAuto                                                                           2016 edition

                                                                                                                                                                                                          Winner, Association or
                                                                                                                       Published since 1922, RACV’s member magazine RoyalAuto                             Member Organisation
                                            The Rural                                                                  relaunched in 2019.                                                               Magazine of the Year 2013
                                            Dilemma                                                                                                                                                             RoyalAuto
                                             $200,000 houses.                                                          The new look magazine is a wide-reaching and authoritative
                                                                                                                                                                                                             Runner Up, Most
                                                                                                                       multi-platform brand.
                                              A three-minute
                                                 commute.
                                             Why aren’t more                                                                                                                                              Successful Audience
                                              people moving                                                                                                                                            Development Campaign 2013
                                              to the country?                                                          Leading Victorian discussion on home, transport and leisure,
                                                                                                                                                                                                               RoyalAuto
                                                          +
                                                                                                                       RoyalAuto features stories, information and independent advice
                                                     HOPE
                                                   AND GLORY                                                           designed to help Victorians live their best lives, whether they’re at             Finalist, Custom Magazine
                                                                                                                                                                                                               of the Year 2013
                                              Moana Hope is kicking goals
                                                 on and off the oval.
                                                                                                                       home, on the road, or taking a well-earned break.
                                                                                                                                                                                                                   RoyalAuto
                                             GREAT COASTAL DRIVE
                                               Taking the slow road from
                                                 Melbourne to Sydney.

                                                   COMMUTER
                                                   CHALLENGE
                                                                                                                       RoyalAuto reaches more Victorians than any other magazine*.                       Source: RACV membership data,
                                               Bike, car and tram. Who
                                               will reach the CBD first?                                                                                                                                          October 2018
                                                                                                                       *Source: AAMA Mar19
                                                                                                                                                                                                                Association or Member
                                                                                                                                                                                                                Organisation Magazine
    RACV_feb/mar19-p01-cover_R2-ll.indd 1                                                            7/1/19 10:36 am                                                                                                  of the Year

                                                                                                                                                                                                               FINALIST

              PRINT                                                                       DIGITAL                                        ENEWS                      SOCIAL                               Association or Member
                                                                                                                                                                                                       Organisation Magazine of the
                                                                                                                                                                                                        Year, Publish Awards 2014

                magazine                                                                    website                                      eNews                       RACV social media

                1,462,240                                                                   200,000+                                     390,000+                    210,000+
                                                                                                                                                                                                      Member Magazine of the Year,
                                                                                                                                                                                                       finalist, Australian Magazine
                                                                                                                                                                                                                 Awards 2016
                HOME-DELIVERED                                                              UNIQUE USERS                                 SUBSCRIBERS                 FOLLOWERS
                CAB Mar19
                                                                                            (third-party audit or GA)                    TWICE-MONTHLY                                                Finalist in 3 categories, awarded
                                                                                                                                                                     RACV Facebook                       Special Mention, Australian
                                                                                            260,000+                                     50%                         98,800+                               Magazine Awards 2014

                                                                                            PAGE VIEWS                                   OPEN RATE                   LIKES
                                                                                            (third-party audit or GA)
                                                                                                                                                                     (Figures accurate as of Sep19)

                                                                                                                                         10%                                                               Winner, TAC Towards
                                                                                                                                         CLICK THROUGH                                                       Zero Quill 2016
                                                                                                                                                                                                                 Impact

5   ROYALAUTO / MEDIA KIT 2019
Royalauto Media Kit 20 SEP 2019 - RACV
Content pillars

RoyalAuto tells stories
that inspire and inform
so that Victorians can                  PROPERTY PROTEGES              GROWING NATIVE                              ON A ROLL                           LIGHTS, CAMERA....             LIKE OLD TIMES         BEYOND THE BEACH                        A FINE RHINE

improve their lives in the
                                       How to get a foothold in    Grow your own Indigenous                  Rollerskating is back,                    You’ve seen the film,          A tiny town rich in     The Gold Coast’s                 A fairytale road trip in
                                        the property market.          ingredients at home.                 in parks, rinks... and bars.               now visit the location.        gold and nostalgia.    cultural tide is turning.          Germany’s Mittelrhein.
                                              Page 24                       Page 30                                 Page 32                                 Page 40                        Page 48                 Page 52                            Page 56
                                                                                                                                                                                                                                                                                                                                                       THE REAL COST OF DRIVING                          HATCH MATCH                 UNDER REVIEW
                                                                                                                                                                                                                                                                                                                                                     What it really costs to own and              Toyota Corolla, Mazda3 and     Jaguar I-Pace Page 73
                                                                                        News                                                                                                                      News                                                                                                                                      run your vehicle.                       Hyundai i30 compared.

home, on the road and
                                                                                                                                                                                                                                                                                                                                                                                                                               Learner motorbikes Page 75
                                                                                                                                                                                                                                                                                                                                                                 Page 64                                   Page 68

                                                                                                                                                                                                                                                                                                                                                                                                            News
                                                                                                           Seeking

at leisure. Check out the
                                                                                                           inspiration for
                                                                                                           a greener way
                                                                                                           of living? On
                                                                                                                                                                                                                                                                                                                                                     THE NUMBERS
                                                                                                           15 September
                                                                                                                                                                                                                                                                                                                                                      Global car colour
                                                                                                                                                                                                                                                                                                                                                      popularity 2018:
                                                                                                                                                                                                                                                                                                                                                                                       UP IN THE AIR
                                                                                                           hundreds of
                                                                                                           householders
                                                                                                                                                             HIDE AND SEEK                                                                                                                                                                                                             Global ride-sharing

                                                                                                                                                                                                                                                                                                                                                        38%
new sections.
                                                                                                                                                             Can you find the                                                                                                                                                                                                          operator Uber has
                                                                                                           who’ve built or
                                                                                                                                                             ‘invisible man’, Chinese                                                                                                                                                                                                  announced plans to
                                                                                                           renovated with
                                                                                                                                                             photographer Liu Bolin,                                                                                                                                                                                                   trial a flying taxi service
                                                                                                           sustainability in                                                                                                                                                                                                                                White
                                                                                                                                                             in this picture? Bolin                                                                                                                                                                                                    in Melbourne, shuttling

                                                                                                                                                                                                                                                                                                                                                         18%
                                                                                                           mind will open
                                                                                                                                                             “turns disappearance                                                                                                                                                                                                      people from rooftop
                                                                                                           their doors to
                                                                                                                                                             into an active expression                                                                                                                                                                                                 to rooftop, by 2023. It
                                                                                                           visitors. More
                                                                                                                                                             of resistance” in his                                                                                                                                                                          Black                      claims its Uber Air service
                                                                                                           than 33,000

                                                                                                                                                                                                                                                                                                                                                         12%
                                                                                                                                                             Camouflage exhibition at                                                                                                                                                                                                  will cut a CBD-to-airport
                                                                                                           people took
                                                                                                                                                             the Ballarat International                                                                                                                                                                                                commute to 10 minutes.

                                                                                               GREEN DAY
                                                                                                           part in last year’s
                                                                                                                                                             Foto Biennale, from                                                                                                                                                                                                       Do you think this big
                                                                                                           Sustainable House                                                                                                                                                                                                                                 Grey
                                                                                                                                                             24 August to 20 October,                                                                                                                                                                                                  idea will fly?
                                                                                                           Day. You can
                                                                                                           register at:
                                                                                                           sustainable
                                                                                                                                                             co-headlining with
                                                                                                                                                             Indigenous artist
                                                                                                                                                             Fiona Foley.
                                                                                                                                                                                                                                                                                                                                                          12%                             facebook.com/racv

                                                                                                           houseday.com                                                                                                                                                                                                                                     Silver

                                                                                                                                                                                                                                                                                                                                                           7%
                                                                                                                                                             ballaratfoto.org

                                                                                                                                                                                                                                                                                                                                                             Blue

                                                                                                                                                                                                                                                                                                                                                           5%

                                                                                                                                                                                                                                                                                Source: Axalta Coating Systems (American paint manufacturer).
                                                                                                                                                                                                                                                                                                                                                             Red

                                                                                                                                                                                                                                                       Members save
                                                                                                                                                                                                                                                                                                                                                           5%
                                                                                                                                                                                                                                                                                                                                                        Brown/beige
                                                                                                                                                                                                                                                       10 per cent on
                                                                                                                                                                                                                                                       Ballarat Foto
                                                                                                                                                                                                                                                       Biennale tickets.
                                                                                                                                                                                                                                                       Go to racv.com.au/
                                                                                                                                                                                                                                                                                                                                                           3%
                                                                                                                                                                                                                                                       tickets                                                                                           Yellow/gold

                                                                                                                                                                                                                                                                                                                                                           1%
                                                                                                                                                                                                                                                                                                                                                            Other
                                                                                                                                                                                                                                                                                                                                                                                                                                      ILLUSTRATION: Frank Maiorana
                                                                                                               PHOTO: Platform Eight Photography                                                                                        IMAGE: Balloon No.1, Liu Bolin, 2012
                                                                                                                                                     36 royalauto / AUG ~ SEP 2019                                                                                                                                                              62 royalauto / AUG ~ SEP 2019
                                   22 royalauto / AUG ~ SEP 2019

                                 Living well doesn’t have to mean living                                                                           Modern travel is about so much more                                                                                         A booming population, sustainability
                                 luxuriously, increasingly it means living                                                                         than mod-cons or luxury – it’s about the                                                                                    concerns, emerging technology and
                                 sustainably and healthily.                                                                                        richness of experience.                                                                                                     infrastructure investment are all combining
                                                                                                                                                                                                                                                                               to comprehensively transform how
                                 In this content pillar we focus on offering                                                                       Although interstate and international travel                                                                                Victorians get around.
                                 members the resources and ideas to help                                                                           have their place and will still be covered in
                                 reduce their ecological footprint while                                                                           each edition, the heart of this pillar is our                                                                               Moving Well will tackle the question of
                                 saving money. From fun projects around                                                                            own backyard – Victoria. Travelling Well will                                                                               how this can best be done on a policy and
                                 the home to practical energy-saving tips,                                                                         help RACV members discover more – from                                                                                      personal level – think in-depth explanations
                                 Living Well is designed to help RACV                                                                              novel road trips to off-the-beaten-track                                                                                    of the trends shaping Victorian transport to
                                 members enhance their lifestyles and                                                                              destinations.                                                                                                               car reviews and snappy portraits of the quirky
                                 boost their budgets.                                                                                                                                                                                                                          ways some people commute.

6   ROYALAUTO / MEDIA KIT 2019
Royalauto Media Kit 20 SEP 2019 - RACV
RACV Member profile

                                                                                                                 668.4K
RACV membership is growing, with younger                                                                         30.3%
                                                                                                                                       611.6K
                                                                                                                                       27.7%       536.5K
Victorians making up the bulk of new memberships.                                                                                                  24.3%
                                                                                                                           305.8K
                                                                                                                           13.8%
                                                                                                                                                               86.9K
                                                                                                                                                               3.9%
34 is the average                    60 per cent of all               Gender
                                                                                                                  Blue     Bronze      Silver      Gold       Gold 50
age of new RACV                      new members are                  Male 50.6%,
members                              under 39                         Female 49.4%                               Members by Card Colour

                                             17.9%                                                       25.1%
                                                                                                                  22.7%
                                     16.0%           16.4%

                             14.2%
                     12.1%                                                                                                16.5%
                                                             12.0%

                                                                                                                                    11.6%
                                                                                                 10.3%
                                                                     7.0%
                                                                                                                                            6.8%

    2.6%                                                                                 3.3%
             1.8%                                                                                                                                     2.8%
                                                                                                                                                                0.9%

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Royalauto Media Kit 20 SEP 2019 - RACV
Advertising rates,
                                 specifications & deadlines

8   ROYALAUTO / MEDIA KIT 2019
Royalauto Media Kit 20 SEP 2019 - RACV
Print rates & specifications

                                                                                                           ROYALAUTO SPECIFICATIONS

Our large home-delivered audited                                  SIZE                                      TRIM SIZE                TYPE DESIGN AREA           BLEED
circulation and competitive prices
                                                                  DOUBLE PAGE SPREAD*                       275 mm x 203 mm          259 mm x 175 mm            5 mm (outside trim)
give advertisers the lowest cost per
thousand print ad prices in Victoria.                             FULL PAGE                                 275 mm x 203 mm          259 mm x 175 mm            5 mm (outside trim)

                                                                  HALF PAGE                                 135 mm x 203 mm          119 mm x 187 mm            5 mm (outside trim)

                                                                  OUTSIDE BACK COVER^                       275 mm x 203 mm          259 mm x 128 mm            5 mm (outside trim)

                    * DOUBLE PAGE SPREADS
                    Artwork for a DPS should be supplied
                    as two single pages. If text is to read
                    across the centre of the page on a DPS
                    and over the gutter, please allow 3mm
                    either side of the spine and do not split
                    words across the spine.                     Print specifications
                                                                To ensure material meets specifications, all print advertising must be sent as a high-res PDF file via Adstream portals
                    ^ OUTSIDE BACK COVER                        QuickPrint Web (Adstream Print) or Adsend, the service providers for electronic delivery of digital files.
                    You must supply material at trim size.      Visit adstream.com/au/solutions/asset-delivery/print-ad-delivery or call 1300 423 787 for more information.
                    From the left of the trim an area of        Subscription is required and cost to upload not included in ad price.
                    59mm wide and 275mm deep must
                    be left blank for RoyalAuto to insert the   SIZES: Please supply all ads to trim size. Register and trim marks must appear outside the final trimmed size on all
                    postal requirements. This makes the         files with a minimum offset of 6-8mm. 5mm bleed outside trim area is required. All type (including key numbers and
                    ad area 275 mm x 144 mm.                    logos) must not exceed the specified type area.

9   ROYALAUTO / MEDIA KIT 2019
Royalauto Media Kit 20 SEP 2019 - RACV
Print specifications (cont)

                                                                                                                                   ROYALAUTO RATES
                           The RACV and
                         RoyalAuto names
                                                                                    ($AUD)                                     CASUAL                   3x                        6x
                         cannot be used in
                         advertising unless
                                                                                    DOUBLE PAGE SPREAD                         $45,400                  $44,000                   $42,600
                           advertisers are
                         approved RACV or
                                                                                    FULL PAGE                                  $22,900                  $22,300                   $21,700
                           AMS partners.

                                                                                    HALF PAGE                                  $14,400                  $14,100                   $13,500

                                                                                  20% loading applies to preferred positions such as front half or cover positions.
                                                                                  Ad rates valid until Jun/Jul 2020 edition.

                                                                                  The above rates are in Australian dollars (AUD) and are exclusive of GST. GST of 10% will be added to above rates
                                                                                  when invoicing. RACV does not accept print files via email. All print advertising must be sent as a high-res PDF file
                                                                                  via Adstream portals QuickPrint Web (Adstream Print) or Adsend, the service providers for electronic delivery
                                                                                  of digital files. Visit adstream.com/au/solutions/asset-delivery/print-ad-delivery or call 1300 423 787 for more
                                                                                  information. Subscription is required and cost to upload not included in ad price.

                                                                                  Advertising rates are agency commissionable. 30 day accounts available.

                                  Photo: Silos at Patchewollock, Shannon Morris

10   ROYALAUTO / MEDIA KIT 2019
Classifieds

                                                                                                                                                                                                                                                                         Name Here 1300133113
     Classifieds

                                                                                                                                                                                                                                                                                                                                                                                  CLASSIFIEDS
                                                                                                                                                                                                                                                                         Email here

                                    LOCATION                                                                              LOCATION                                                 LOCATION                    HOU ERLAND AVENUE           HOU ERLAND AVENUE
                 NSW                                                         TA S                    OVERSEAS                                           HOU ERLAND AVENUE
                                                                                                                                                                                                               Body copy here senisita     Body copy here senisita     HOU ERLAND AVENUE

                                                                                                                                                                                                                                                                                                              CAB WILSONS PROM
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                                                                                                                                                                                                                                                                                                              10 min walk to National Park.
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                                                                                                                                                                                                                                                                                                                                                          TYPE                        RATE (incl. GST)
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                                                                                                                                                                                                                                                                                                              Sleeps 4. Linen incl. $400/
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                                                                                                                                                                                                                                                                                                              night. Views. website name
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                                                                                                                                                                                                                                                                                                                                                          Line advertisement*         $40.40 per line (minimum 4 lines)
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                                                                                                                                                                                                                                                                                                              EXAMPLE
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                                                                                                                                                                                                                                                                                                                                                          Display advertisement       $195 per column centimetre
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                                                                                                                                                                                                                                                                                                              Cost $161.60 incl GST
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                                                                                                                                                      www.exedra.com.au

                                                                                                                                                                                                                                                                                                                                                                                                     *Borders charged as an extra line
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                                                                                                                                                      LOCATION                      HOU ERLAND AVENUE
     LOCATION                       LOCATION                    LOCATION                                                                                                            Body copy here senisita
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     HOU ERLAND AVENUE                                          HOU ERLAND AVENUE                                                                                                   pratatus essunt pa as
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     Body copy here senisita                                    Body copy here senisita                                                                                             quibeaquo to est, od que
                                    quibeaquo to est, od que                                                                                          pratatus essunt pa as que
     pratatus essunt pa as que                                  pratatus essunt pa as que                                                                                           natur? Genecullorro
                                    www.exedra.com.au                                                                                                 natur? Genecullorro
     natur? Genecullorro                                        natur? Genecullorro                                                                                                 www.exedra.com.au
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     www.exedra.com.au              HOU ERLAND AVENUE           www.exedra.com.au
                                    Body copy here senisita
                                    pratatus essunt pa as pra
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                                    HOU ERLAND AVENUE
                                    Body copy here senisita
                                    pratatus essunt pa as pra
                                    tatus essunt pa as quibe
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                                    LOCATION
                                    HOU ERLAND AVENUE
                                                                             WA
                                    Body copy here senisita
                                    pratatus essunt pa as que    HOU ERLAND AVENUE
                                    www.exedra.com.au            Body copy here senisita
                                    HOU ERLAND AVENUE            pratatus essunt pa as
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     88     DIRECTIONS / SEP ~ OCT 2018                                                                                                                                                                                                                                    DIRECTIONS             89

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11          ROYALAUTO / MEDIA KIT 2019
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12   ROYALAUTO / MEDIA KIT 2019
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13    ROYALAUTO / MEDIA KIT 2019
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                                                                                                                                                                                                                  Up front        COVER STORY
     Up front        COVER STORY

                                                                                                                                                                                                                  recent government investment to work by             In 2011 a car-sized boulder closed the       past three years). Almost all of them head
                                                                                                                                                                                                                  rebuilding damaged surfaces, upgrading           Great Ocean Road for a week; rockslides         straight to the main attraction: the Twelve
                                                                                                                                                                                                                  bridges and improving intersections. “We’ve      between Wye River and Separation Creek          Apostles. Visitor numbers there balloon
                                                                                                                                                                                                                  also completed extensive geotechnical            caused about six weeks of pain in 2016,         on peak days such as New Year’s, Easter
                                                                   One of Australia’s most loved attractions is under                                                                                             works – any regular visitor along the road       with traffic diverted from Lorne to Apollo      and Chinese New Year. According to The

                                                                    serious threat from over-tourism, inappropriate                                                                                               will have seen our team abseiling down the       Bay. It forced Shaun to make regular one-       Age, on Christmas Day 2018 the Twelve
                                                                                                                                                                                                                  cliff face removing loose rock, soil-nailing     hour road trips to pick up basic staples such   Apostles hosted more than 15,000 selfie-
                                                                development and, ultimately, being washed into the sea.                                                                                           and installing kilometres of rock netting        as milk for the cafe, and it took tourists      taking tourists, 3000 cars, 170 buses and
                                                                         Will a new plan be enough to save it?                                                                                                    and erosion-control matting.”                    from Melbourne some time to realise when        11 coaches. It sounds like a nightmare.
                                                                                                                                                                                                                     For locals, rock falls are part of everyday   the road was open for business again.              This kind of heavy visitor traffic has not
                                                                                        STORY: Peter Barrett PHOTOS: Oliver Munoz

                                                           T
                                                                                                                                                                                                                  life. “You’re kind of always driving along          Meanwhile, tourism bodies say on             only damaged roads but also stretched the
                                                                                                                                                                                                                  with your eyes slightly up and to the left, if   average up to 30 buses and coaches use the      limited public facilities, including toilets.
                                                                                                                                                                                                                  you’re going north,” says Shaun McKinlay,        road every day, although the figure can be      Locals complain about rubbish, toilet paper
                                                                                                                                                                                                                  who manages the Wye River General Store          up to 80 at peak times (state government        and other unsavoury things being left
                                                                                  hey lowered themselves         alone to grow by 260 per cent to 737,000. “We’re
                                                                                                                                                                                                                  and Cafe and drives the road every day.          figures show a 30 per cent increase over the    behind at popular stops along the route.
                                                                                  down the cliff on ropes.       looking at phenomenal growth,” he says.
                                                                                  Beneath them, Bass Strait’s       But until a sorely needed $153 million federal
                                                                                  cold blue waters swirled and   and state cash injection five years ago, 30 years

                                                                                                                                                                                                                                          63%
                                                          surged as they chipped away at the hard rock,          of successive governments had failed to invest
                                                          cutting footholds so they could build a platform       in the maintenance and safety of the road. “To                                                                                                                                                    Beach erosion at
                                                                                                                                                                                                                                                                                                                                                                                                                     History of the Great Ocean Road
                                                                                                                                                                                                                                                                                      GREAT OCEAN RD

                                                                                                                                                                                                                                                                                                                     Apollo Bay
                                                                                                                                                                                                                                                                                 0.5
                                                                                                                                                                                                                                                                                 30%
                                                          to stand on. From here they were able to hack          put it into context, to maintain the road requires
                                                                                                                                                                                                                                                                                                                                                                   Erosion at Apollo Bay. PHOTO: Lisa Luscombe
                                                          further into the cliff, until they reached the         something like $20 million every year,” says                                                                                                                                                                                                                                                        1919 Construction starts near      closures; Victorian government
                                                          required width.                                        Wayne. “So, we’re playing catch-up.”
                                                                                                                                                                                                                                 increase in international                                                                                                                                                           Lorne.                             commits $53 million to improve
                                                             The men – about 3000 returned Australian
                                                          soldiers from the Great War – were building
                                                                                                                    It’s not just increased traffic that is creating
                                                                                                                 headaches. Heavy rain and flash flooding caused                                                                 visitor numbers in 10                                                                 2012                                                                                          1922 Toll introduced to help
                                                                                                                                                                                                                                                                                                                                                                                                                     meet construction costs.
                                                                                                                                                                                                                                                                                                                                                                                                                                                        road surface and repair rock
                                                                                                                                                                                                                                                                                                                                                                                                                                                        walls.
                                                                                                                                                                                                                                 years to 2017                                                                        9 centimetres
                                                          what would become a national treasure: the
                                                          Great Ocean Road.
                                                                                                                 landslides near Wye River in 2016, while a
                                                                                                                 government report showed Apollo Bay beach
                                                                                                                                                                                                                                                                                                                                                                   ‘In 2018, a storm                                 1923 Road deemed wide enough
                                                                                                                                                                                                                                                                                                                                                                                                                     to allow for two-way traffic.
                                                                                                                                                                                                                                                                                                                                                                                                                                                        2017 May Research reveals
                                                                                                                                                                                                                                                                                                                                                                                                                                                        annual Apollo Bay beach erosion
                                                                                                                                                                                                                                                                                                                                                                   surge caused chunks
                                                                                                                                                                                                                                  2.7 million
                                                             But the work was back-breaking, dangerous           erosion had increased from nine centimetres                                                                                                                                                                                                                                                         1932 Officially opened by          up to one metre in 2016.
                                                          and slow. “In the early days it [was] all done         per year in 2012 to one metre in 2016. In 2018                                                                                                                                                                                                                                                      Lieutenant Governor Sir William    November Drones used by
                                                                                                                                                                                                                                                                                 increase in                                                                       of an Apollo Bay car                              Irvine on 26 November.             VicRoads to monitor extent of
                                                          by hammer and chisel,” says Lorne historian            a storm surge caused chunks of an Apollo Bay
                                                                                                                                                                                                                                  visitors per year                                                                                                                                                                  1936 Great Ocean Road Trust        erosion; dedicated weather
                                                          Peter Spring. “Because many of the returned
                                                          servicemen were suffering from shellshock they
                                                                                                                 car park and a whole toilet block to collapse onto
                                                                                                                 the beach, leaving only a five-metre sliver of land
                                                                                                                                                                                                                                                                                 buses and                                                                         park and a toilet                                 hands over road to state           stations monitor rainfall to help

                                                                                                                                                                                                                                  $1.4 billion                                   coaches in                                                                        block to collapse                                 government.                        predict rockslides.

                                                                                                                                                                                                                                                                                                                   2016
                                                          didn’t detonate charges due to the effect it had       between sea and the road.
                                                                                                                                                                                                                                                                                                                                                                                                                     1979 Local outcry prevents plans   2018 June Storm surges cause
                                                          on them.”
                                                             Stretching 243 kilometres from Torquay to
                                                                                                                    Paul Northey, Regional Roads Victoria’s chief
                                                                                                                 officer, says his team has been busy putting the >                                                               annual contribution to                          past three                                                                       onto the beach.’                                  to demolish memorial arch at       a toilet block and parts of Apollo

                                                          Allansford, near Warrnambool, the road officially                                                                                                                       the economy                                       years                                1 metre
                                                                                                                                                                                                                                                                                                                                                                                                                     Fairhaven; truck knocks it down
                                                                                                                                                                                                                                                                                                                                                                                                                     accidentally.
                                                                                                                                                                                                                                                                                                                                                                                                                                                        Bay’s Tuxion Road car park to fall
                                                                                                                                                                                                                                                                                                                                                                                                                                                        into the sand.
                                                          opened in 1932 but this year marks the 100th                                                                                                                                                                                                                                                                                                               1983 Ash Wednesday bushfires       October Government releases
                                                          anniversary since construction began. Although                                                                                                                                                                                                                                                           Add to that the threat of sea-level rise caused
                                                                                                                 ‘To maintain the road                                                                                                                                                                                                                                                                               destroy memorial arch near         Great Ocean Road Action Plan.

                                      Who will save       the diggers didn’t build all of it, the road remains
                                                          an enduring memorial to them and many people,          requires something like
                                                                                                                                                                                                                                                                                                                                                                   by climate change and the road is facing a
                                                                                                                                                                                                                                                                                                                                                                   perfect storm.
                                                                                                                                                                                                                                                                                                                                                                                                                     Lorne.
                                                                                                                                                                                                                                                                                                                                                                                                                     1990 London Bridge collapses,
                                                                                                                                                                                                                                                                                                                                                                                                                                                        2019 January Government rules
                                                                                                                                                                                                                                                                                                                                                                                                                                                        out rerouting three sections of

              THE GREAT
                                                          including Peter, are calling for at least a section                                                                                                                                                                                                                                                        So, what to do? In 2018 a state government      becomes London Arch.               threatened road.
                                                          to revert to its original name of Anzac Highway.       $20 million every year, so                                                                                                                                                                                                                        taskforce found the problems stem from            2005 Twelve Apostles’ Ninth        June-August Government seeks
                                                             Generations of people have used it to access                                                                                                                                                                                                                                                                                                            Apostle (known as Judas)           submissions on objectives of
                                                          some of Victoria’s most beautiful and rugged           we’re playing catch-up.’                                                                                                                                                                                                                          having 30 different organisations managing
                                                                                                                                                                                                                                                                                                                                                                   various parcels of land. In October 2018 it       collapses; Great Ocean Walk        new authority and strategic plan.
                                                                                                                                                                                                                                                                                                                                                                                                                     officially opens.

             OCEAN ROAD?
                                                          coastline, including natural attractions such as                                                                                                                                                                                                                                                         announced plans to create a single marine
                                                          the Twelve Apostles and London Arch.                                                                                                                                                                                                                                                                                                                       2009 Eighth Apostle collapses.
                                                                                                                                                                                                                                                                                                                                                                   and coastal parks authority to manage
                                                                                                                  Wye River General                                                                                                                                                                                                                                                                                  2011 Added to National Heritage
                                                             Today, the Great Ocean Road is Victoria’s top                                                                                                                                                                                                                                                         and protect the Great Ocean Road’s land,
                                                                                                                  Store’s Shaun                                                                                                                                                                                                                                                                                      List.
                                                          tourist attraction with 2.7 million visitors – more     McKinlay.                                                                                                                                                                                                                                        seascapes, visitors and “coordinate associated    2013 Victorian and federal
                                                          than Uluru and the Great Barrier Reef combined                                                                                                                                                                                                                                                           government investment projects”.                  governments begin investing
                                                          – responsible for boosting the economy by                                                                                                                                                                                                                                                                  Director of the reform project, Jason Borg,

                                                                                                                                                                       PHOTO: Cormac Hanrahan
                                                                                                                                                                                                                                                                                                                                                                                                                     $100 million to upgrade and
                                                          $1.4 billion in the year to March 2019.                                                                                                                                                                                                                                                                  says legislation is well under way to create      improve safety and visitor
                                                             And there has been a spike in international                                                                                                                                                                                                                                                           the new authority, which should be up and         experience.
                                                          visitor numbers, up 63 per cent over the decade                                                                                                                                                                                                                                                          running by mid-to-late 2020. Right now his        2015 Wye River bushfire.
                                                          to 2017, according to chairman of Great Ocean                                                                                                                                                                                                                                                            team of seven are collecting feedback from the    2016 September rain and flash
                                                          Road Tourism, Wayne Kayler-Thomson. By the                                                                                                                                                                                                                                                               community and stakeholders on what a 50-          flooding causes more than 120
                                                                                                                                                                                                                                                                                                                                                                                                                     landslides and multiple road
                                                          end of 2027 he expects Chinese visitor day trips                                                                                                                                                                                                                                                         year vision for the region might look like. >
                                                                                                                                                                                                                                                                                                                                                                                                                                                        PHOTO: The Anglesea & District Historical Society

     16 royalauto / O CT ~ NOV 2019                                                                                                                                                             royalauto   17
                                                                                                                                                                                                                  18 royalauto / O CT ~ NOV 2019                                                                                                                                                                                                                                          royalauto         19

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