Security and defenSe arabia - Advertising Rates & Editorial Plan 2021 Your Ultimate Arabic Language Source for Security and Defense News - SDArabia
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Affiliated with
Security and Defense Arabia
Your Ultimate Arabic Language Source for Security and Defense News
Advertising Rates & Editorial Plan
2021
SDARABIA
Subjects We Cover
- International and Regional Security and Defense Issues
- Military Procurement
OVERVIEW
- Exhibitions and Conferences
- Developments in all Defense Services: Air, Naval, Land, Cyber and Space
- Latest Defense Technologies
- Defense Strategies
Our Audience
- Arab Government Officials
- Security and Military Officials and Personnel
- Defense Industry Executives
- Scholars and Analysts
SDArabia.com and Security and Defense Arabia magazine
are both daily online and quarterly printed publication that
addresses international security and defense issues with a
special focus on the Arab world.
SDArabia is affiliated with the leading international
military publication Breaking Defense, and is the only Arab
publication authorized to carry Breaking Defense articles.
SDARABIA SERVICES
Our news targets the millions of Arab Companies have been using our free and open access platforms to reach out to
SDArabia features the latest news the Arab world, and to target decision makers in the MENA region, as we provide
speaking readers spread all over the
on Homeland Security, Defense unlimited impression volume, unlimited clicks, click-through rate (CTR) and User
world. The Arab audience trusts our
Technologies, Military Procurement, engagement/web traffic on landing pages.
news to remain up-to-date and credible.
Cyber Security and Civil Defense. SDArabia can offer advertisers and defense partners a variety of services such as:
SDArabia affiliation with Breaking
SDArabia also provides the latest
Defense enables it to grant the Arab
insights and up-to-date analysis on
speakers access to the high quality news
Middle East Security, Regional and
01 04
coverage by the professional journalists Focused editorial campaigns Sponsorship of our E-Newsletter
International Defense Programs,
and reporters of an internationally consisting of a series of which reaches a database of
Technological Developments, and
acclaimed English news publication independent objective articles. 20000 subscribers.
Defense Conferences and Exhibitions.
While our news are accessible by every
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SDArabia team of professional
05
Arab speaker worldwide, however Full digital and printed campaigns Professional Arabic translation
journalists and editors has a special
we have a strong audience made up through our digital news medium for technical data, brochures and
direct relationship with the defense
of International Defense Executives, and printed magazine. press releases.
officials and executives as well as
Security and Defense Officials,
03
government entities. Tailor-made campaign targeting
Consultants, Researchers, Scholars
and Entrepreneurs. trade shows and conferences.
English news section to remain updated
and well informed as well.
2 www.sdarabia.com www.sdarabia.com 3
Home Page Article Page
DIGITAL ADVERTISING RATES
Home Page
Size Price/month
728x90 px Leaderboard Header $4,600
300x250 px Medium Rectangle Right Column $4,000
300x250 px Medium Rectangle Left Column $3,000
468x60 px Full Banner Center Column $2,000
728x90 px Leaderboard Footer $1,000
300x250 px Medium Rectangle Footer $1,000
Article Page
Size Price/month
468x60 px Full Banner Above Article $2,000
468x60 px Full Banner Below Article $1,000
4 www.sdarabia.com www.sdarabia.com 5
SDARABIA Target Audience & Geography
SDArabia targets the millions of Arab speaking readers
spread all over the world, especially security and military
personnel as well as government officials, defense
Demographics: Gender
WEBSITE
industry executives, academics, experts and ordinary
people. Majority of our readers are in the Arabian Gulf, 82.45% Male
North Africa, the Levant and other countries that host
Arabic-speaking communities. 1st Jan - 31th June 2020
Demographics: Age
STATS AND
ANALYTICS
1st Jan - 31th June 2020
6 www.sdarabia.com www.sdarabia.com 7Geo: Language 1st Jan - 31th June 2020 Audience Overview 1st Jan - 31th June 2020
Arabic 43.32% Sessions 804,327 Returning Visitor New Visitor
English-us 20.68% New Users 309,762
24.1%
Ar-Eg 7.89% Users 332,555
Ar-Ae 6.83% Pages / Session 1.29
75.9%
The language settings in your users’ browsers.
Geo: Location 1st Jan - 31th June 2020
Egypt 31.43%
KSA 23.82%
Sessions By Month
Algeria 3.93%
Lebanon 2.22% Jan 2020 Feb 2020 Mar 2020
Morocco 2.06% 179,546 119,187 97,369
Device Category 1st Jan - 31th June 2020 Apr 2020 May 2020 Jun 2020
85,783 141,017 181,425
Mobile 83.46%
Desktop 14.86%
Tablet 1.68%
8 www.sdarabia.com www.sdarabia.com 9MAGAZINE ADVERTISING RATES MAGAZINE CIRCULATION STATS
Magazine Ad Rates
Description Size Price Gulf Region | International | North Africa | Levant Region
Back Cover 21.6 x 27.94 cm $8,000
Saudi Arabia 1200
Inside Front Cover 21.6 x 27.94 cm $7,500 UAE 1150
21.6 x 27.94 cm $7,100 Lebanon 1120
Inside Back Cover
Jordan 125
Full Page 21.6 x 27.94 cm $5,430
Iraq 116
Full Spread 43.2 x 27.94 cm $9,000 Syria 30 Circulation Analysis
Kuwait 160 • Government Officials
1/2 horizontal 16.5 x 11.8 cm $3,500
• MODs
Bahrain 120
1/4 horizontal 6 x 11.8 cm $1,360 • MOIs
Oman 80 • Army Commanders
Yemen 30 • Chief Commanders
Specs: • Chiefs of Staff
Egypt 430
Format: PDF, Tiff, JPG. | bleed: 0.3cm | CMYK
• Seniors in the Defense Industy
Libya 160
• Airforce Commanders
Algeria 30 • Naval Commanders
Sudan 80 • Army Academies
• Embassies
Tunisia 30
• Army Procurement
Morocco 139 • R & D Directors
• Research Centers
Total Print magazines
5,000
For technical matters contact
Sami Orfali:
sami@sdarabia.com
10 www.sdarabia.com www.sdarabia.com 11EDITORIAL PLAN
April- June 2021 Main Themes
• Interoperability across Arab States: What can be achieved?
2021
• Countering unmanned systems, Hurmuz strait and Arabian Sea as a model
• The GCC’s growing naval power against Iran’s evolving approach to asymmetric naval warfare.
• From partnerships between West countries and Middle East nations to complementarity between Gulf
countries
Security and Defense Arabia is a
• Increased military Drills in the Gulf states: An interoperability training or a preventive tactic?
• Latest avionics systems Middle East countries seek to procure to follow up with technological
quarterly magazine advancements
Shows to be covered:
July - September 2021 Main themes
Event Date
• IDEX (21-25 February) • Tempest vs FSCA sixth gen fighters: can they co-exist?
• DEFEA (11 - 13 May)
• The European defense cooperation: Mission Impossible?
• IDEF (25-28 May)
• Between increasing communication and information sharing and securing information from cyber-attacks,
• Paris Air show (21-27 June) how are Middle Eastern countries finding the balance?
• DSEI (14-17 September)
• From partnerships between West countries and Middle East nations to complementarity between Gulf
• AUSA (11-13 October) countries
• BIDEC (25 -27 October)
• Defense Systems IP transfer between the UK and Middle East countries, supporting Saudi vision 2030
• Dubai Air show (14-18 November) and UAE vision 2030
• EDEX (29 November- 2 December)
• Applying Artificial Intelligence to Bolster C4ISR capabilities in the region: Mission Impossible?
January - March 2021 Main themes
October - December 2021 Main themes
• Arab-US defense relations post-normalization: What to expect and what not to expect.
• The F-35 to the UAE: What is next?
• GCC’s military build-up and power: what does it take to build a joint defense force
• Arab’s capabilities in the remotely piloted aircraft system domain: UAE and KSA lead the way
• How an expanding indigenous Arab defense industry is competing in the gulf market
• Between limited financial resources and maintaining modern defensive capabilities, is upgrading the
• How did Arab forces contribute to countering the Covid-19 pandemic? And how did the pandemic alter the present aircraft the solution? (Kuwait and Bahrain air forces as a model)
sector permanently?
• Trainers and light attack aircraft market flourishing in the Gulf: Where are they now? (Trainer schools)
• Unmanned and manned cooperation in the Gulf region: A highlight on the interoperability between AI and
traditional systems • Egypt’s indigenous coms market: From C4I to C5I solutions
• The GCC’s growing naval power against Iran’s evolving approach to asymmetric naval warfare. • Arab States complementarity in missile and Air Defense, Data Sharing between these states to prevent
attacks, cyber-attacks and jamming to the missile defense Systems
12 www.sdarabia.com www.sdarabia.com 13TERMS AND
CONDITIONS
Terms and Conditions - Advertisers or Advertising Agencies with whom an Publisher’s Limited Liability Advertiser Acting as Principal
These terms and conditions shall apply to, and form Advertising Insertion Order is received by the publisher - The Publisher shall not be liable for any loss or - The Advertiser or Advertising Agency warrants that
part of, each Order for advertising placed with the accept the Publishers payment terms and cannot be damage from the failure for whatever reason of any he, she or it places the Insertion Order as principal and
Publisher. No person may vary these terms and altered in anyway without written approval. particular advertisement to appear on any specified that he, she or it shall be liable to observe these terms
conditions without the approval in writing from the Rights of Publisher date, deadline or at all. and conditions.
Publisher or his/her duly authorised officer. - The Advertiser acknowledges that the Publisher Substituted Orders Indemnity to Publisher by Advertiser
Obligations of Publisher at his/her discretion shall beentitled to do any of the The Publisher will not accept a cancellation of the - The Advertiser and Advertising Agency hereby
Subject to the terms and conditions hereinafter following: Insertion Order whether in whole or in part after indemnifies and agrees to hold indemnified the
contained, the Publisher shall publish all advertising - Decline or cancel any advertisement or series of the booking deadline date or dates shown on the Publisher, its servants and agents and each of them
in accordance with the Order received from the advertisements to which the Order relates without publishing schedule. against all liability, claims or proceedings and legal
Advertiser. stating any reason; costs on an indemnity basis whatsoever which may
- Where, in respect of any advertising copy for any
arise from the publication of any advertisement
Order Requirements - Postpone the publication of any advertisement at issue is not received by the Publisher by the published
or material pursuant to the Insertion Order, and in
any time or times and from time to time; any print or deadline date, then the Publisher shall be entitled to
The Advertiser or Advertising Agency is solely particular but without limiting the generality of the
online insert in that issue in its place copy previously used
responsible to submit to the Publisher requested foregoing, to indemnify and hold indemnified each
for the purposes of fulfilling the Insertion Order and
material by the Due Date. - Not be responsible for any advertising material and all of them against any action for defamation,
will apply the rate applicable to that advertising;
A signed and dated email attachment of the proof of which remains in its or its printers possession 12 slander of title, breach of copyright, or infringement
months from the last month of publication of the - If copy is not received by the published deadline date of any trade marks, name or logo.
advertisement from the Advertiser or its Agent will
advertisement to which that material relates, without the advertiser will be fully responsible for the total
be sufficient acknowledgement that the Advertiser
being required to give notice to any person or agency payment of the cost of the Insertion Order.
has approved the final artwork.
and without in any way being responsible for loss; Contracted Advertising Rates
Payments
- Cut or alter any print or artwork or other materials - Contracted rates shall apply in respect of Insertion
The Advertiser or Advertising Agency shall pay to the supplied by the Advertiser or Advertising Agency Orders placed for completion within a term of 12
Publisher the total invoiced amount for all advertising in order to conform to mechanical requirements, months of the publication of the next issue to go
that shall comprise the total amount shown in the without being responsible for any loss; to print after the Booking Deadline Date. If the
Advertising Insertion Order and all other costs or
- All requested advertising placements will be Advertiser for any reason shall use less space than
expenses that may be incurred by the Publisher.
considered but the Publishers decision is final. that contracted for in the Insertion Order, then the
Payment in full of the total amounts shall be
- Is not responsible to collect or collate client’s online Publisher shall be entitled to increase the applicable
made to the Publisher within 40 days of the date
campaign statistics. rate according to the amount of space actually used.
of invoice whether directly from the Advertiser or
Advertising Agency.
14 www.sdarabia.com www.sdarabia.com 15SECURITY AND DEFENSE ARABIA Renee Wheeler Tania Norris Contact SDArabia To Discuss Global Sales Manager Global Sales Manager Solutions To Your Messaging Needs U.S. and Europe U.S. and Europe sami@sdarabia.com sdarabia_sales@sdarabia.com sdarabia_sales@sdarabia.com www.sdarabia.com Tel : +1 703 608 0562 Tel : +1 443 974 3855
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