SLA 2015 Annual Conference & INFO-EXPO
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SLA 2015
Annual Conference & INFO-EXPO
RESERVE YOUR SPACE TODAY
Make the Right Connections at the premier expo for the information industry
June 14 – 16
Boston Convention and Exhibition Center
Boston, Massachusetts www.sla.org/Boston2015
Expand Your Market Reach
Expand Your Market Reach in 2015 at the
SLA 2015 Annual Conference & INFO-EXPO
The decision to exhibit is a big one. Staying ahead of your competition and making the right connections
are vital to your success in 2015. Join SLA in Boston and Be Revolutionary! Utilize the reach, influence and
buying power of SLA 2015 attendees to get the most out of your marketing dollars.
BENEFITS OF EXHIBITING AT SLA 2015
• ACCESS to information professionals who are top decision makers in the industry
• MEET new prospects and generate leads
• PROMOTE your organization’s image and maximize its market exposure
• DISCUSS your customers’ needs face-to-face and demonstrate solutions
• RESEARCH your competitors and develop ways to distinguish your products and services from theirs
• TEST or launch new products and services at the customer level
• DEVELOP your database to strengthen your overall sales and marketing programs
• NETWORK and build relationships with decision makers and influencers
• INTRODUCE your company to SLA members
• UPSELL existing clients
www.sla.org/Boston2015
General
GENERAL Information
INFORMATION
INFO-EXPO HOURS
The INFO-EXPO hall for SLA 2015 will be open June 14 – 16 at the Boston Convention and Exhibition Center. Six hours of
non-conflict time have been scheduled during the INFO-EXPO hours to provide maximum connection opportunities between
SLA 2015 attendees and exhibitors.
Sunday, June 14 …………………… 11:30 p.m. – 7:00 p.m. Monday, June 15 …………………… 9:00 a.m. – 4:00 p.m.
Opening Reception ……. …………… 5:00 p.m. – 7:00 p.m. Networking Refreshments ………….. 2:00 p.m. – 4:00 p.m.
Tuesday, June 16 ………………………9:00 a.m. – 3:00 p.m.
Networking Lunch ………………….. 12:00 p.m. – 2:00 p.m.
SET-UP TIMES DISMANTLING TIMES
Friday, June 12 ……………………… 8:00 a.m. – 8:00 p.m. Tuesday, June 16 ……………… 2:00 p.m. – 10:00 p.m.
Saturday, June 13 ……………………8:00 a.m. – 8:00 p.m. Wednesday, June 17 ……………… 8:00 a.m. – 5:00 p.m.
Sunday, June 14 …………………… 8:00 a.m. – 10:30 a.m. No dismantling or removal may be performed during official exhibit hours. Violations
will result in a 20-point deduction from the exhibitor’s priority points. A fee of $500
All booths must be set up no later than Sunday, June 14, at 10:30 a.m. will be billed to any company that dismantles its booth before the official close of the
INFO-EXPO hall. Dismantling and re-crating must be completed by 5:00 p.m. on
Wednesday, June 17. Consult the exhibitor manual or show decorator service desk
for any changes.
RENTAL FEES
Booths Table-Tops
(For small organizations with annual sales under $100,000)
Member Rate Non-Member Rate
Member Rate Non-Member Rate
10’ x 10’ (inline) = $2,850 10’ x 10’ (inline) = $3,350
$950 $1,450
10’ x 10’ (corner) = $3,150 10’ x 10’ (corner) = $3,650
EXHIBITOR AMENITIES
Booth rentals include: Table-Top rentals include:
• One 7” x 44” two-line ID sign, with company name, city • One 7” x 44” two-line ID sign, with company name, city
and booth number and booth number
• NexxtWall Post and Panel System - 8’ high back wall • Pipe and Drape - 8’ high back wall
and 3’ high side panels • One wastebasket
• One wastebasket • 6’ skirted table with one chair
• Two complimentary exhibitor registrations* per 10’ x 10’ • 9’ x 10’ carpet
space • One complimentary exhibitor registration*
• Unlimited client/customer INFO-EXPO invitation passes • Unlimited client/customer INFO-EXPO invitation passes
• Six exclusive non-conflict hours in the INFO-EXPO • Six exclusive non-conflict hours in the INFO-EXPO
• Company description and logo (if provided) in the Online • Company description and logo (if provided) in the Online
Conference Planner Conference Planner
• Exhibitor lounge access (with daily refreshments) • Exhibitor lounge access (with daily refreshments)
*Additional exhibitor registrations over the allotted amount can be purchased for $40 per person
Connect With Attendees
PRESENTATION OPPORTUNITIES SPONSORSHIP
Exhibitor Session Presentations are informal Whether your goal is to compete with larger companies,
presentations in the convention center or headquarters distinguish your services from the competition, launch
hotel for SLA conference attendees. Prices begin at a new product or attract more prospects to your booth,
$950 for a 60 – 90 minute time slot, and include a SLA has a sponsorship opportunity designed to meet
private room, podium, microphone, and signage. The your marketing needs. Contact Everett Woods at
event is also published in the online conference planner, ewoods@sla.org for more information.
onsite pocket program, and the INFO-EXPO Guide.
Exhibitor Theater Presentations are 60-minute formal
ADVERTISING
An ad in the pocket program guide or on the
sessions in the INFO-EXPO hall in which exhibitors can
conference website will drive home your conference
deliver substantive, case-oriented presentations that
sales message—and draw more traffic to your booth.
relate to their top products and services. The exhibitor
Contact SLA’s business development team to reserve
theater space seats a maximum of 75 attendees and
your space today!
includes Internet access, LCD panel and screen, podium,
microphone, and signage. The cost is $1,675. The event
is also published in the online conference planner, onsite
pocket program, and the INFO-EXPO Guide.
Reservation forms can be found on the SLA 2015 SLA MEMBERSHIP
website at www.sla.org/Boston2015. Are you an SLA member? Is it time for you to
Early bird pricing is available for submissions of renew or join? Remember—the fee for exhibit
Exhibitor Session Presentation and Exhibitor Theater space includes a substantial discount for
Presentation forms before April 13, 2015. SLA members. Plus, SLA provides exceptional
Contact us at +1.703.647.4922 or exhibits@sla.org networking and learning opportunities throughout
for more information. the year.
Only registered exhibitors are eligible for Exhibitor Session Presentations and Take advantage now and choose SLA as your
Exhibitor Theater Presentations. professional home. Contact us at +1.703.647.4922
or exhibits@sla.org for more information.
www.sla.org/Boston2015
About SLA Attendees
SLA Conference Participants Make Purchasing Decisions
Your time is valuable, so it’s important to make the right connections. SLA’s 2014 Conference Attendee Survey found
that 83 percent of participants have the authority to approve, specify, or recommend products and services for
purchase. The national average in the trade show industry is 81 percent. SLA participants also spend an average of
five hours exploring the INFO-EXPO hall.
Attendee Profile by Experience
3%
12% Over 20 Years: 35%
39% 16 – 20 Years: 13%
19%
11 – 15 Years: 16%
6 – 10 Years: 15%
12% 15% 1 – 5 Years: 17%
Less than 1 Year: 4%
Attendee Profile by Position
Librarian
Library Director
Information Specialist
Consultant
President/Gen. Mgr/Owner/Principal
Collection Manager/Director
Researcher
Analyst
Student/Intern
Web Content Manager/Developer
Information/Knowledge Manager
Taxonomist
Procurement Officer HOW TO EXHIBIT
Other Manager/Director/Supervisor
Vendor Reserve your space today
Retired
by completing the Online
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Exhibitor Agreement at
www.sla.org/Boston2015.
Attendee Profile by Organization Type
All exhibitor agreements must
Other be accompanied by a 50%
Museum
Student deposit of the total booth fee.
Information Technology Agreements received after
Engineering/Architecture
Insurance March 16, 2015 must include
Research/R&D full payment.
Healthcare/Medical
Pharmaceuticals
Financial Services SLA
Consulting/Consultant
Media 331 South Patrick Street
State/Local Government
Law Firm
Alexandria, VA 22314
Industrial/Manufacturing Tel: +1.703.647.4922
Corporate
Association/Non-profit Fax: +1.703.647.4901
Fed. Government
Academic
0% 5% 10% 15% 20% 25% 30% 35%
Special Libraries Association
331 South Patrick Street
Alexandria, Virginia 22314 USA
Make the Right Connections
EXHIBITS LOGISTICS EXHIBIT SALES
Jeffrey Leach Anthony O’Shea
Director, Marketing & Exhibits, SLA National Account Manager, Exhibit Sales &
331 South Patrick Street Sponsorship, Tradeshow Logic
Alexandria, Virginia 22314 USA Tel: +1.770.432.8410 x109
Tel: +1.703.647.4922 Fax: +1.678.501.4038
Fax: +1.703.647.4901 E-mail: aoshea@tradeshowlogic.com
E-mail: jleach@sla.org
SPONSORSHIP & ADVERTISING OPPORTUNITIES
Everett Woods
Director, Business Development & Advertising
331 South Patrick Street
Alexandria, Virginia 22314 USA
Tel: +1.703.647.4917
Fax: +1.703.647.4901
E-mail: ewoods@sla.org
ABOUT SLA
The Special Libraries Association (SLA) is a nonprofit global organization for innovative information
professionals and their strategic partners.
SLA serves more than 8,000 members in 75 countries in the information profession, including
corporate, academic and government information specialists.
SLA promotes and strengthens its members through learning, advocacy, and networking initiatives.
www.sla.org/Boston2015
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