SOUTH AFRICA'S YOUTH SURVEY REVEALING THE BRAND PREFERENCES OF KIDS, TEENS AND YOUNG ADULTS - Sunday Times Combined Metros 1 2018/06/18 ...
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Sunday Times Combined Metros 1 - 2018/06/18 01:42:16 PM - Plate:
SOUTH AFRICA’S YOUTH
SURVEY REVEALING THE
BRAND PREFERENCES
OF KIDS, TEENS
AND YOUNG ADULTS.
Sunday Times Combined Metros 2 - 2018/06/18 01:42:59 PM - Plate:
2 2018
Make the Connection
Foreword
any sort of marketing scheme just
Make the connection to get our attention, they focus on
how to get the money more than
with Youth
getting our loyalty.” Luanda, 22.
5. Brands need to immerse
themselves
Sandton is not South Africa.
Soweto isn’t South Africa. If you
really want to get a full view of
Young ones have evolved into a what South Africa is, you need to be
willing to do the work. How do you
powerful market that has its own voice, get to know what your audience
looks like if you aren’t willing to get
needs and preferences out there and take a look? You don’t
W
know what you don’t know until
you know it.
hen I started Consumers, especially young “I think brands are evolving
the journey consumers, are loyal to brands that more and more to try to appeal to
through the invest in them and their the youth because they can see that
world of communities. It’s not good enough the youth is a rapidly growing
marketing and to just produce cool products. market and they are the people that
advertising Young people identify with brands influence sales. They need to start
many years ago, I never dreamt I that they share a higher purpose opening up to all the youth and not
would find myself working in what with, brands that affirm young just the youth of one side of the
I now know is the most fulfilling people’s values and passions. world but across the country.” —
part of the landscape — youth “I can relate with a brand that Bongani Chinkanda, HDI CEO Puseletso, 22.
marketing. approaches me in a witty manner
We often get asked what the and has intentions to evolve with #HopeJoanna
silver bullet is when it comes to me and make the world a better campaigns.” — Balungile, 21. for the youth, they understand the Something that is very close to
connecting to youth. After all, we place. If the brand’s principles are “The authenticity makes me fall need.” — Ssanyu, 23. my heart is the idea of paying it
are the most connected and youth- aligned with my own, it makes it so in love with a brand. But forward. This year we are pleased to
connecting agency in Africa. much better to relate and identify authenticity that communicates 4. Brands need to be announce that we do this in the
How do we respond? By telling with the brand.” — Balungile, 21. with the youth comes from the insights-driven form of a 12-month coaching and
our audience that if there was a “[I connect with] The brand’s understanding of your target It’s tough for any business to mentoring programme, where I
silver bullet, or a single direction to willingness to be versatile so that market and not just from the function optimally without insights, take on four young creatives from
point to, we would all be very, very they can appeal to more people. surface, I love brands that are fresh while insights that don’t lead to an agency called Cognitive and help
wealthy people who would never Also, the brand’s community work, and come up with fresh ideas from action are useless. The point is that them negotiate the challenges faced
have to work another day in our because it shows that the brand fresh places.” — Ssanyu, 23. this investment in insights gains a by those trying to get into the
lives — and that’s not the case. interacts well with its patrons and business immediate benefits, but advertising game. We need to drive
So let’s take a look at some of the they are willing to give back.” — 3. Brands need to meet needs to be used to inform what the transformation in all its forms.
ways brands can connect (or better Puseletso, 22. youth in their need state brand does in future. In order to As we continue to strive to be the
connect) with young people. Before Meeting young people in their remain agile — an absolute must — most connected and connecting
we get carried away, let’s first break 2. Brands need to be need space is key. Not many brands brands need to be able to have agency in Africa, it’s important to
down who we call youth. consistent and authentic do this very well, but those that do human truths at their fingertips. remember the context of the
Our cohorts are made up of kids Youth see right through are winning. It’s about identifying This is the “so what” that landscape we are playing in. South
(8-12), teens (13-18) and young unauthentic brand behaviour, and their human truths and drilling differentiates successful brands Africa has been through an
adults (19-24); and we find them in the biggest tell-tale sign is down to their deepest desires so from those that will battle to keep incredibly challenging time over the
schools and varsities across eight inconsistency. Stop trying to be that you are able to meet an actual up with the constantly growing past years, but things are turning
SA provinces, as well as online. what you are not as a brand. Brands need. Once you know what it is, you competition. Small data is where around. We have taken on the
With their help, we’ve identified need to define themselves, and own can start creating products and it’s at, and this is why we focus on challenge of being part of a
five key ways of staying connected that definition. Not everyone can be services that speak to that need. creating these data opportunities wonderful campaign called
to them. the cool kid in the crew, and that’s “Don’t try too hard to look for for clients with projects such as the #HopeJoanna. #HopeJoanna is a
okay. what you think we want, ask us and Sunday Times Generation Next social movement that aims to
1. Brands need to have a “Originality and thought- we will show you what we need.” — survey. reignite hope and optimism in our
greater purpose provoking statements that come Xolile, 22. “I don’t think brands listen to the country. We encourage everyone to
Brands need purpose to survive. through advertising and “When brands become the voice youth, since most of them don’t use get on board.
ABOUT THE STUDY
1 2 3 4 5 6
Partnered Over Over Three youth Polling and Modules produced:
with the 90 000 youth ÀHOGVWDII categories: /LIHVW\OH 0\/LIH3ODQHW
• Kids 8-12 Community
Sunday Times polled since since 2004. Results • My Connections
• Teens 13-18
in 2004. inception. • Young adults 19-24 • My Image
• My Shopping Basket
Sunday Times Combined Metros 3 - 2018/06/18 03:43:19 PM - Plate:
2018 3
Make the Connection
Foreword balances, accountability, how to well: “In a world where everyone is
weigh the facts, and determine the a publisher, no one is an editor, and
credibility of sources? that is the danger we face today.”
Helping readers to make the Tiso Blackstar and the Sunday
Times actively invest in the training
Marketers have come to accept
that today’s kids don’t know a
connection
and recruitment of the best world without the Internet or social
journalists: individuals who are media. The need for proper
taught to investigate, discern the journalism, with news reported by
facts and report the truth at all reliable sources, has never been
costs. greater.
It would be remiss not to With its 114-year reputation for
mention the impact of local photo- delivering credible, transparent
The Internet and social media have journalist, Sam Nzima, in exposing
the brutality of apartheid to the rest
news, the Sunday Times has
established itself as the bestselling
created a need for even more of the world — 42 years ago, on a
day we now commemorate as
English news title in the country. It
creates a safe, protected space —
responsible news dissemination Youth Day. Nzima took the iconic online and in print — where citizens
I
photo of the dying Hector Pietersen trust what they read.
during the Soweto uprisings on Thanks to the leadership of our
n an era of the Internet and them more than they can digest. Not June 16 1976. editors, fearless journalists, an
social media — where the only are they overwhelmed with It’s a haunting image that not unwavering dedication to editorial
youngest children know how information, they’re also less likely only reminds us of the struggles in integrity, and a desire to build a
to swipe a screen and navigate to be as discerning as they should the country at that time, but also of healthy democracy, the title is
the apps with frightening ease be about what they consume. the difficult task journalists face in known as the paper for the people.
— it’s clear that technology has The responsibility of the media bringing the truth to the masses, This is why advertisers look to the
become an inextricable part of our has never been greater. This is a without fear or favour. Nzima Sunday Times to extend the reach of
lives. If our children are able to time when media, marketers and passed away recently at the age of their brands.
connect in a world without borders advertisers need to “level up” and 83. The annual Sunday Times
at the touch of a button, the work together to use technology to Real journalism can change the Generation Next Youth Survey is
Reardon Sanderson, group GM:
responsibility society has in reach young people with messaging world for the better: the media plays evidence of our commitment to
Sales and Marketing at Tiso
keeping them safe and properly that reflects healthy societal values an important role in defining our deliver value for advertisers. As the
Blackstar Group
informed is enormous. — values that emphasise respect, society, triggering societal shifts, nation celebrates Youth Day on June
That is why this year’s Sunday integrity, and a fair and just society. and shaping the character of our 16, we are proud to present another
Times Generation Next theme is We also need to be alert to proliferation of “fake news” and youth. Social media, however, has insight in partnership with HDI
about understanding how to populist trends that too easily allow “alternative facts” should give done much to muddy the waters of Youth Marketeers, into the brands
effectively engage the youth and Twitter, Facebook, Instagram and everyone pause for thought. How what real journalism is. Scott Pelley, SA’s youth love and aspire to. We’re
“make a connection” at a time the like, to amplify fake news and do we negotiate these issues and journalist and CBS 60 Minutes excited to help you take the next
when technology probably hands disseminate falsehoods. The teach our kids about checks and contributor, sums the dilemma up step to “make a connection”.
Achieving
success is a
beautiful
thing!
Thanks to our amazing Avon fans and committed
Representatives, we were nominated as the
coolest make-up brand 2018 at the
Sunday Times Generation Next Survey Awards.
05807/E/STGN/NOM
Sunday Times Combined Metros 4 - 2018/06/18 01:45:50 PM - Plate:
4 2018
Make the Connection
No child’s play Most-loved phones
Young money spinners helped drive popularity. However,
the sales growth cycle tends to be Brand shares of Samsung hits
the right notes
of note
very short and rapid.
Last year the division, which
traditional toys
includes Game and DionWire, and games in
imported fidget spinners at the By TIMOTHY RANGONGO
start of the popularity cycle in South Africa
April, resulting in “significant % Share - Retail Value RSP - 2016 ● Samsung won the favour of
sales”, Cassim said. Lego 8.3%
young South Africans in the most-
Toys and games He added that today’s toy buyer
has to be “social-media savvy, Fisher-Price 3.3%
liked cellphone category in 2018.
We caught up with the second-
continue to rake in big specifically connected to young
consumers, with the ability to
Barbie 2.8% biggest tech company in the world
for some insight into what exactly it
MEGA bloks 2.0%
bucks globally, writes quickly spot high-popularity toys
and gadgets.
Leap Frog 1.8%
is that they’re getting right — that
other smartphone and electronics
Asha Speckman South Africa’s toy industry is
worth over R2.2-billion in retail
Simba-Dickie 1.8% brands in South Africa seem to be
missing. Samsung South Africa’s
V Tech 1.7%
I
value terms measured in 2017, chief marketing officer, Justin
Monopoly 1.2%
data from Euromonitor, a market Hume, lets us in on the formula.
t was around this time a year branded yoghurt and juices. research provider, showed. 4M 1.2%
ago that fidget spinners By 2011 Disney’s Cars Jacques Olivier, analyst at Playskool 1.1% How was Samsung SA’s
gained popularity and a cult- franchise, which had launched in Euromonitor, said “Despite the Hot Wheels 1.0%
performance in the past year?
like following that even my 2006, had crossed the $8-billion traction of video games and age Year-on-year, Samsung shows
Nerf 0.9%
sober-minded nine-year-old mark in global merchandise sales compression redefining what toys steady growth globally.
succumbed to. — the fruits of clever marketing children are demanding within Ben10 0.9%
The damage to my pocket was and playground peer pressure. various age groups, traditional Meccano 0.8% Which of your products are a hit
significant. Once the first fidget The fidget spinner, despite its toys and games-licensed toys with the South African youth?
Star Wars 0.7%
spinner had landed in my son’s earlier success, was not that lucky, continue to influence the demand The Samsung Galaxy S9, our
hand, cementing him among hip and a year later it is redundant. for certain products.” Frozen 0.7% premium flagship, is a hit in South
and happening kids at school, I “Dead”, said my son when I Internet retail still accounts for Crayola 0.7% Africa. When it comes to the youth,
was coerced to find more. This quizzed him recently about the only 1% of total sales. The majority Air Hogs 0.6%
the J-series is very much loved.
time the stakes were higher: the status of fidget spinners on the of sales were based on consumers These devices integrate seamlessly
funkier, more decorated and playground. seeing products in store and Private Label 7.0% into the way youth like to commu-
uniquely shaped the better. The rapid shift in trends is comparing with prices online. Others 61.5% nicate.
I had witnessed and commonplace in generation z — Last year, to a large extent, Increasing share Decreasing share
experienced this craze before. the generation that has succeeded factors and trends that impacted Source: Euromonitor International 2018 What is Samsung SA’s formula
From the moment his cognitive millennials and who were born toy and game sales was new for winning the hearts of South
development kicked into higher from the mid-1990s to the early product innovation. Price points African millennials?
gear as a toddler he began 2000s. This has presented a played a lesser role, Euromonitor which things are done.” Samsung is constantly developing
competing against other challenge for retailers. data showed. The demographic is also innovation which is for everyday
preschool brats as various Nazim Cassim, merchandise Khumo Theko, researcher and powerful enough to cement or use, and this appeals to the millen-
animation franchises rolled off the director at Massdiscounters, of trendspotter at Flux Trends, said shift trends. For example, social- nial generation, who look for new
conveyor belt of kids movies from four divisions at Massmart, said as “Trends appear, evolve and media network Facebook is and relevant products that will en-
producers such as Disney, Pixar a result of the shifting trends it disappear in accordance to the widely used by millenials but hance their lives.
and Marvel. was “more difficult to spot and zeitgeist. We are living in a SnapChat — a multimedia
Think character lunch bags, capitalise on potential high- connected era … The timeline of messaging application — appeals What challenges has Samsung
juice bottles, pyjamas and other popularity toys” as social media some trends are shorter but their to generation z. Instagram is used SA encountered in the South
articles of clothing including and online distribution channels impact can shift the manner in by both groups, Theko said. African market?
The constant squeeze of the econo-
my affects all businesses, but Sam-
Digital retail sung has maintained a premium
portfolio.
Stores feel the pinch as young shoppers go online What are Samsung SA’s plans for
the next few years?
Continued innovation, market rele-
By LUTHO MTONGANA such as Naspers have invested heav- vance and localisation.
ily in local e-commerce, which [in
● In the world of social media and turn] is helping companies like ours,
A new challenge
the click of a button to order food, the Takealot Group, to accelerate
call a cab or purchase goods, online growth, catch up to global markets
shopping is giving traditional stores
a run for their money. And cus-
and give South Africans a rapidly
improving e-commerce experi- for marketers
tomers such as millennials are look- ence.”
ing for the simplest and easiest way Experts says the growth in online By STAFF WRITER
to get an experience. shopping was also because of speed,
In first world countries, online convenience and choice. This is in- ● While millennials may generally
shopping has had double-digit deed the case for some millennials be lumped up into one group of
growth in the past few years, caus- in the country, who were looking for people born from the mid-1980s to
ing some traditional retailers such convenience and variety. the early 2000s, this segment of so-
as the US department store Macy’s Twenty-eight-year-old Sean ciety is proving to be more diverse.
to shut down most of their shops so Jamison said he shops for every- Considering the wide age range,
that it concentrates on investing thing such as gadgets, books and it is not difficult to see why mar-
more in its web operations in a push clothes online, except perishable keters would find it difficult to
to win more shoppers online. goods. He said he does it because he speak to the group as a cohesive
The Cincinnati-based retailer is a huge fan of innovation and dis- unit. The challenges and experi-
last year decided to shut down more ruptive economies such as e-com- ences of a 20-year-old are very dif-
than 30 stores after a number of merce. ferent from those of a 25-year-old,
rounds of disappointing results “I also do it because online shop- and both vastly different to what a
which came with an uptick in on- ping allows me to find the best deal 35-year-old has to deal with.
line shopping. and feel like I am not getting ripped In 2025 millennials will repre-
South Africa has recently joined off,” Jamison said. sent 75% of the international labour
the online shopping trend in the Picture: 123RF Sunita Menon, a 26-year-old, force, according to accounting and
past five years. The growth has led to said she specifically shops for advisory firm Deloitte. This will
more online shopping stores taking the rest of the country still relies on ion retailer, said the growth was due clothes and shoes online. The mall make it a crucial segment of the
a bite of the market share of brick brick and mortar stores. This may to the development in e-commerce for her is a weekly visit although she market for advertisers.
and mortar stores. seem like a small amount but indus- markets. He said in developed coun- will hardly purchase anything when Trevor Stuurman, a multimedia
According to an Eurometer re- try pundits say that the number of tries such as the US, online shopping there. She said her shopping habits visual artist, says that millennials
search that calculates e-commerce, online shoppers is growing rapidly. is part of everyday life. online are determined by current are not homogenous groups and it’s
research shows that about 2% of Klyne Maharaj, head of brand at For the South African market, trends, promotional codes and the a mistake for the world to see them
South Africans shop online while Superbalist.com, a local online fash- however, Maharaj said “Companies hours in which she gets discounts. that way.
Sunday Times Combined Metros 5 - 2018/06/18 01:46:12 PM - Plate:
Sunday Times Combined Metros 6 - 2018/06/18 01:46:32 PM - Plate:
6 2018
Make the Connection
Eye on new generations Sustainability
Going beyond Youth have
future in
Millennials mind
It’s important to future-proof brands By PALESA VUYOLWETHU
TSHANDU
for new consumers, writes Alf James ● About two years ago clothing re-
B
tailer Woolworths launched its
rands need to mimic consumers and may not buy into #AreYouWithUs campaign with US
human relationships mass consumerism as we know it. artist Pharrell Williams that aimed
with their consumers. “Not many brands have really at making sustainability part of the
Instant gratification, developed an understanding of Picture: 123RF conversation with their younger
hyper-personalisation, generation z and generation alpha customers. The retailer spent mil-
and technology as a and who their future consumer is, power, which brands should look lions influencing popular narrative
means to utilise or a value-add will because their focus is on seriously at utilising.” that Going Green and making con-
determine the brands that understanding who the millennials Van Loggerenberg contends that scious decisions on their purchas-
generation alpha will choose to are and what makes them tick. an understanding of the way in ing habits, was in fact the right
engage with, according to “However, they need to look at which technology is going to propel thing to do. And as more younger
Marthinus van Loggerenberg, who the z and alpha generations and a brand forward is pertinent. consumers focus the efforts on sav-
heads strategy at digital agency how they can future-proof brands “Brands need to understand ing their environment, retailers are
Hellocomputer, in Cape Town. from a generational perspective.” their customers’ cultures and sub- responding accordingly.
He says one may even go as far as Van Loggerenberg says cultures and then try to ultra- Feroz Koor, Woolworths Group
saying that generation alphas (those generations z and alpha are more customise a solution for their head of sustainability, said: “Our
born since the year 2010 and until likely to support smaller, niche and consumers that will enrich the loyal following of customers that
the year 2025), who are the children customised offerings as opposed to Marthinus van Loggeren- brand’s relationship with the really care about where products
of millennials, are likely to focus on major brands pumping out mass- berg, who heads up strategy at consumer. are made, who made them and
what a brand stands for and how it produced merchandise or cookie- Hellocomputer, Cape Town “If a brand understands the how. We see this as part of what
behaves in its business practices cutter services. human condition, has human sets us apart, and many customers
more than the image or even the “They will spend time and awareness, appreciates human shop with us because they know
communication message that it is money with brands that have necessities. needs, and can speak to those our products are produced with the
trying to relay to them. relationships with them and make He says in order to future-proof insights, it can cut across future in mind.”
“They will focus on buying the an effort to understand them in brands there is an urgent need to demographics and psychographics Woolworths was one of the first
product or making use of a service, more than just one dimension of understand the consumer of the to the extent that the brand retailers to have a sustainability
most likely in isolation of brand their life. They will carefully choose future, because generation z are becomes memorable and is a brand partnership with the World Wide
image, with a considered choice to which brands they want to build starting to enter the workforce that consumers will want to build a Fund for Nature (WWF-SA), to
the brand or company’s actual best relationships with,” he says. already and generation alpha, who relationship with,” he says. leverage on the resources and cre-
practice and ethics,” says Van “Brands with a virtual presence although only up to seven years old, “Generation alpha will most ate a value-sharing platform to as-
Loggerenberg. will take preference to bricks-and- have a great influencing power on likely adopt brands that utilise sist in addressing climate change-
Although generation alpha is mortar offerings. While alphas are their millennial parents’ purchasing technology to enhance and related issues, especially in their
most likely to mimic the spending still young they may enjoy the trip patterns. facilitate their encounter with the supply chain; as well as recognising
behaviour of their parents, Van to a mall, but mostly because of the “Both millennial parents are brand to make it a more seamless the interrelationship between food,
Loggerenberg says businesses that entertainment factor. They will working so hard that they association, which offers an energy and water issues.
are seriously considering the probably just frequent malls for emphasise the necessity of giving experience that delights and is Africa has one of the youngest
future-proofing of their brands either entertainment or luxury their children a voice in the more than merely a solution to a population, with over 60% falling
should take into account that alphas experiences, and perhaps if there decision-making of the household problem, but enriches their below the age of 25, with many of
are also likely to be more selective are discounts or specials on that gives the children immense identity,” says Van Loggerenberg. them looking to have a smaller im-
pact on the environment, as they
become much more socially aware.
Generation alpha The recent #DayZero campaign,
warfare; what happens if globalisa- lypse — millennials are already very saw retailers make a concerted ef-
Likely to demand more tion decreases and localisation in-
creases together with polarisation
faddy shoppers. The parents are do-
ing their pre-shop and price-check-
fort to address the water crises is-
sues in Cape Town with the youth,
customisation
and a more insular perspective, be- ing online; then they price-check in launching various campaigns to in-
cause that trend is already discern- the retail store online or by phoning clude their younger customers in
able; the rise of black consciousness in; then they go to the retail store the narrative, which will have a
as a dominant culture; and the fact and try the shoe on; and then they greater impact on the environment.
that generation alpha is growing up go home and place the order online. Last year, Africa’s biggest retail-
in a hostile environment. “So they are using stores for test- er, Shoprite, launched the #Smart-
By ALF JAMES Bush, co-author of Future proof “Alpha generation’s world is driving a product, but not necessar- WaterMeterChallenges which fo-
Your Child. hostile; their social media world is ily for purchasing a product. cused on initiatives to save water at
● Generation alpha are mostly the However, she says generation al- hostile, because it is so competitive Bush says, interestingly, that Cape Town’s top water-using
children of the millennial genera- pha are too young for us to single and everything about their lives is alphers will still crave the human schools. The programme has seen
tion, who are just starting to have out what their defining characteris- compared to so many people out touch and a sense of belonging and over 18-million litres of water saved
children, the oldest of whom are tic will be that will trigger a differ- there. togetherness, in the human sense, is by 75 schools (this is increasing)
now around seven years of age. ence or change in their behaviour “Although it is too early to tell, still going to be incredibly impor- and aims to save 1-million litres of
“Millennials are expected to have from generation z. these kids could become more tant for them. water a day at schools across Cape
smaller families. This trend is al- “For example, whereas conservative. What we do “There is still nothing that can re- Town and the Western Cape.
ready evident, due to cost and the generation z, which over- know already with generation place a human relationship. We will Day Zero was launched by the
fact that they take parenting seri- laps a little with generation z, and it is likely to continue always seek human beings to help City of Cape Town to focus every-
ously and with time-constraints alpha, has largely been de- with the alphas, is that they us fill our emotional cup to validate one’s attention on managing water
caused by stressful jobs, they want fined by smartphones, gen- are the generation that will who we are, which might increase consumption as tightly as possible
to be able to parent one child well eration alpha might be the recycle, upcycle, repurpose with the alpha generation. by cajoling water consumers into
because they value parenting,” says post-cellphone generation and reuse, because they’ve “This means that brands will reducing usage as the taps ran dry.
Nikki Bush, parenting expert, by the time they reach had environmentalism need to focus on customised Swedish retailer Hennes & Mau-
speaker and author. their late teens or early drummed into them at lifestyle experiences that bring fam- ritz (H&M) currently has a garment-
“So generation alpha is likely to 20s. school and by the me- ilies together as opposed to mere collecting initiative, where cus-
grow up receiving a lot of attention “The kind of fac- dia.” sales. This is already true for tomers take their unwanted clothes
and could, potentially, grow up to be tors that are on the However, Bush be- teenagers who identify themselves from any brand and in any condi-
more self-centred, expect instant horizon for genera- lieves the decline of with the brand of cellphone they tion to stores, so “we can give it a
gratification and also customisation tion alpha that may shopping malls will be- use and the brand of clothing they second life through reuse and recy-
as a consumer.” determine the way come a reality in the wear, which need to say something cling,” said Amelia-May Woudstra,
The millennial generation is like- they think and the lifetime of generation about who they are. head of PR and communication at
ly to prioritise investing in educa- things they do in- alpha. “However, we don’t know about H&M, whose consumer base is
tion and technology for their alpha- clude: the rise of Nikki Bush, parenting “There is already generation alpha yet — they might young adults between the ages of 18
generation children, according to women; global expert, speaker and author talk of the retail apoca- turn-reverse the trend,” says Bush. and 30.
Sunday Times Combined Metros 7 - 2018/06/18 01:46:56 PM - Plate:
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8 2018
Make the Connection
Going global
fashion, specifically for her, had
Your Favourite Stationery Store Local designers battle no quality, and for quality brands
such as the MaXhosa label, they
the big sharks
were unaffordable to many
millennials.
“I feel like local clothes are
overpriced but the style is also
bad, I prefer international
brands. I laugh at some people
who say support local brands
International because I feel like there is no
rationale to the high-priced
brands now clothes they sell,” Ntanjana said.
She said the only local items
want a piece of she has purchased were African-
print fabrics where she would
the local pie then come up with her own
design because even the stores
H
where designers make the
By LUTHO MTONGANA African-print clothes were not
ow important is appealing to her.
buying local or Ntanjana said she follows a lot
locally flavoured of designers and fashion
stuff? In April, influencers on social media to
there was an check trends but she uses those
uproar on social trends to mix it up with her own
media regarding South African style and taste of dressing up.
designer Laduma Ngxokolo’s Another millennial who did
MaXhosa designs and unique not want to be named said he
patterns, which were found on does not have a preference of
the socks brand by the Spanish local over international brands as
retailer Zara, without any credit long as the stuff is quality.
to him. “I haven’t bought a lot of local
As the debate on the ethical stuff to be honest with you, some
behaviour of the global retail of the local stuff I’ve got I’ve
giant and Zara stores owner received for free from friends
Inditex heated up, the retailer who make the T-shirts or the
started taking down the products flip-flops I wear, but if I’d have to
from its stores. pay for it one day, as long as it’s
This was not the first incident quality, I could pay up to R1 000
where a mainstream retailer had on a local brand,” he said.
taken young local designers’ He also added that he does
designs and styles and replicated not follow fashion trends, he just
them in their stores. Social media wears what he likes and what’s
has opened up the platform for comfortable to him.
many young, upcoming and While Nqobile Dludla, 25,
high-end designers locally and who is on Instagram every two to
abroad to be able to go straight to three hours, said she was also
the consumer and skip the not strict about buying local or
middle-man, retailer. international, she just liked
Going global has opened trying new things and places
many business opportunities for because of the diversity of
local designers. options it gives her, whether that
The case of Ngxokolo’s is a new pop-up shop, H&M or a
designs being used by Zara Fashion designer Ladumo Ngxokolo of Maxhosa Knitwear new restaurant by a local chef.
shows the increasing demand for She said she does own a few
local designs by the international has a huge impact on fashion comes to South African local items and was particularly
audience. It also shows that trends. In addition, social media millennials on whether local is obsessed with Khosi Nkosi,
fashion trends are being largely has also created an immediacy lekker or staying “woke” by Nhlanhla Nciza and any Urban
influenced and created by for fashion — instant gratification supporting local brands is African local brand. “I’m always
millennials on social-media is becoming the norm and important to them is scattered, stalking them on Instagram to
platforms. shortening trend cycles,” Sharma some millennials are conscious see new designs,” Dludla said.
Nivindya Sharma, director: said. about choosing and buying from Dludla added that the
retail strategy & insights at She added that this was why local brands rather than renewed sense of awareness
WGSN Instock, said social media retailers such as Zara, who have international brands while from Africans and the need to
has had a huge influence on shorter lead times and others think that locals exploit identify their roots has added to
millennials given that responsive supply chains, “were customers in some cases after the surge in local African prints-
millennials are digital natives able to respond to this need for guilt-tripping them into inspired designs and brands and
and influencers drive the fashion instant gratification and will be supporting local brands even if that had indeed played a role in
economy. the ones best positioned to what they are selling is not how she shops. And because of
“What they wear, how they succeed in the future”. impressive. that trend she identifies herself
wear it and when they wear it — However, the debate when it Nomvuyo Ntanjana said local as “woke”.
R50 OFF
when you spend R250 or more
Coolest Stationery Store Category.
Sunday Times Combined Metros 9 - 2018/06/18 01:47:30 PM - Plate:
THE YOUTH
HAVE SPOKEN
THESE ARE THE COOLEST BRANDS IN THE LAND!
KEY CATEGORIES ARE IN ALPHABETICAL ORDER & FIGURES REFER TO THE OVERALL PERCENTAGES:
ANIMATED BRAND BANKS BRANDS
CHARACTERS OVERALL
1. Tom and Jerry | 13.59 1. FNB | 25.72 1. Nike | 13.67
2. Minions | 10.44 2. Capitec Bank | 22.14 2. Samsung | 11.92
3. SpongeBob SquarePants | 9.28 3. Standard Bank | 19.23 3. adidas | 11.14
4. Smurfs | 8.88 4. ABSA | 14.30 4. Apple | 10.02
5. Mr. Bean: The Animated Series | 8.21 5. Nedbank | 12.67 5. Coca-Cola | 9.27
BRAND BREAKFAST CARTOON
SLOGANS CEREALS SHOWS
1. Just Do It (Nike) | 24.70 1. Kellogg’s Corn Flakes | 15.15 1. The Regular Show | 13.29
2. I’m lovin’ It (McDonald’s) | 13.52 2. Nestlé MILO | 14.45 2. Tom and Jerry | 12.58
3. All in (adidas) | 12.63 3. Kellogg’s Coco Pops | 12.45 3. Mr. Bean: The Animated Series | 9.22
4. A taste for life (Spur) | 7.50 4. Jungle Oats | 9.28 4. Teen Titans | 7.56
5. So good (KFC) | 7.11 5. Nestlé BAR.ONE | 7.53 5. Sofa the First | 6.93
CELLPHONE CELLPHONES CHEWING
APPLICATIONS GUM
1. WhatsApp | 25.72 1. Samsung | 35.09 1. Stimorol | 18.81
2. Facebook | 11.78 2. Apple iPhone | 30.30 2. Orbit | 18.77
3. Instagram | 11.64 3. Huawei | 13.56 3. Infnity (Stimorol) | 12.24
4. YouTube | 9.97 4. Hisense | 5.74 4. Chappies | 10.04
5. SHAREit | 9.33 5. Sony | 4.85 5. Mentos | 9.50
CHOCOLATES CLOTHING CLOTHING
BRANDS STORES
1. Ferrero Rocher | 12.12 1. adidas | 19.69 1. Mr Price | 15.93
2. BAR.ONE | 11.09 2. Nike | 19.25 2. TotalSPORTS | 10.45
3. Lindt Lindor | 10.71 3. Gucci | 10.94 3. Sportscene | 10.42
4. Kit Kat | 9.82 4. Puma | 5.30 4. Woolworths | 8.82
5. Lunch Bar | 7.94 5. Redbat | 5.20 5. Edgars | 7.36
Note: From Sunday Times Generation Next study consisting of face-to-face written questionnaires administered in eight provinces. Age split: Kids (ages 8-13); Teens (ages 14-18); Young Adults (19-23).
n=7 019 for polling data. Sample includes urban and peri-urban youth (rural excluded). Data collection dates: January-March 2018.
© 2018 Hot Dogz Marketing (Pty) Ltd t/a HDI Youth Marketeers. All rights reserved.
For full graphs spilt by age group and including Top 10 winners, please visit www.hdiyouth.com
Sunday Times Combined Metros 10 - 2018/06/18 01:47:49 PM - Plate:
10 2018
Make the Connection
COFFEE COLD COLLEGES
SHOPS D
DRINKS
1. Mugg & Bean | 25.43 1.1 Coca-Cola | 23.91 1. Rosebank College | 28.28
2. McDonald’s McCafé | 11.16 22. Appletiser | 13.75 2. Boston City Campus | 15.90
3. Wimpy | 10.67 33. Fanta | 11.80 3. Damelin College | 9.99
4. Spur | 8.12 44. Sprite | 10.52 4. South West Gauteng College | 9.20
5. Starbucks | 8.02 55. Iron Brew | 8.08 5. False Bay College | 7.56
COMMUNITY COMPANIES COMPUTER
PROGRAMMES BRANDS
1. DStv | 12.04 1. Samsung | 23.49
1. Khumbul’ekhaya | 12.22
2. BMW | 11.33 2. Apple Mac | 20.34
2. Speak Out | 11.96
33. Nike | 9.98 3. Hisense | 8.51
3. Add Hope (KFC) | 11.72
4. AApple | 9.47 4. Microsoft | 8.48
4. Save the Rhino | 10.01
5 SSamsung
5. | 9.30 5. Lenovo | 8.28
5. Soul Buddyz | 9.22
CONSOLE/ DAILY DAIRY
COMPUTER GAMES NEWSPAPERS DRINKS
1.1 FIFA | 18.90 1. Daily Sun | 23.70 1. Nestlé Hot Chocolate | 17.10
22. Grand Theft Auto | 16.77 2. Daily News | 16.64 2. MILO | 16.15
33. Subway Surfers | 11.00 3. Times Live | 7.93 3. Tropika | 13.79
4. The Daily Voice | 7.36 4. UltraMel Custard | 13.17
4.
4 Need for Speed | 10.69
5. The Citizen | 7.29 5. Yogi Sip | 8.24
55. Candy Crush Saga | 10.57
DOMESTIC EAT OUT ENERGY
AIRLINES PLACES PRODUCTS
1. Spur | 21.28 1. Red Bull Energy Drink | 16.03
1. South African Airways | 33.39
2. Nando’s | 14.45 2. Powerade | 15.77
2. Mango | 27.99
3. Mugg & Bean | 11.97 3. Monster Energy | 11.22
3. Br
British Airways | 18.42
4. Wimpy | 10.62 4. Energade | 10.72
4. Safair | 10.23
5. RocoMamas | 9.20 5. Dragon Energy Drink | 10.50
5. kulula.com | 9.44
FAST FOOD FEMALE FEMININE
PLACES DEODORANTS HYGIENE PRODUCTS
1. Always | 31.65
1. McDonald’s | 16.91 1. Playgirl | 17.88
2. Kotex | 22.93
2. KFC | 13.21 2. Avon | 11.76
3. Stayfree | 16.59
3. Nando’s | 10.09 3. adidas | 11.02
4. NIVEA | 10.94 4. Lil-Lets | 12.28
4. Burger King | 9.89
5. Dove | 10.59 &RPÀWH[_5.89
5. Debonairs | 9.82
GROCERY HAIRCARE HI-TECH
STORES PRODUCTS GADGETS
1. Pick n Pay | 20.16 1. Dark & Lovely | 15.30 1. Apple iPhone | 13.59
2. Woolworths Food | 19.59 2. NIVEA | 10.11 2. Xbox | 13.28
3. Checkers | 12.17 3. Avon | 9.14 3. PlayStation | 11.33
4. Spar | 8.99 4. Head & Shoulders | 8.71 4. Samsung Galaxy Tab | 8.62
5. Game | 8.67 5. Dove | 8.11 5. Computer / Laptop | 7.11
HOTEL ICE-CREAMS INTERNATIONAL
GROUPS CELEBRITIES
1.1 Protea Hotels | 29.07 1. Magnum | 31.79 1. Cristiano Ronaldo | 8.90
22. Sun International | 20.30 2. Oreo | 18.97 2. Lionel Messi | 8.26
3.
3 Hilton Hotels & Resorts | 13.70 3. Nestlé BAR.ONE | 10.61 3. Nicki Minaj | 7.67
44. Tsogo Sun | 13.34 4. Cornetto | 8.12 4. Cardi B | 7.09
55. City/Town/Road Lodge | 12.86 5. Nestlé Country Fresh | 7.36 5. Chris Brown | 6.36
Note: From Sunday Times Generation Next study consisting of face-to-face written questionnaires administered in eight provinces. Age split: Kids (ages 8-13); Teens (ages 14-18); Young Adults (19-23).
n=7 019 for polling data. Sample includes urban and peri-urban youth (rural excluded). Data collection dates: January-March 2018.
© 2018 Hot Dogz Marketing (Pty) Ltd t/a HDI Youth Marketeers. All rights reserved.
For full graphs spilt by age group and including Top 10 winners, please visit www.hdiyouth.comSunday Times Combined Metros 11 - 2018/06/18 01:48:08 PM - Plate:
2018 11
Make the Connection
KIDS TV LOCAL DJS LOCAL
(RADIO OR CLUB)
CHANNELS ENTERTAINMENT PLACES
1. Cartoon Network (DStv 301) | 19.58 1. Black Coffee | 22.68 1. Sun City | 19.65
2. Nickelodeon (DStv 305) | 16.94 2. Prince Kaybee | 11.86 2. Gold Reef City | 17.74
3. Disney Channel (DStv 303) | 16.00 3. DJ Fresh | 10.62 3. uShaka Marine World | 15.25
4. Disney XD (DStv 304) | 13.03 4. DJ Tira | 9.52 4. The National Zoo | 7.28
5. Boomerang (DStv 302) | 10.58 5. DJ Zinhle | 7.75 5. Carnival City | 7.02
LOCAL LOCAL LOCAL MUSIC STARS
(BAND OR PERSON)
FEMALE CELEBRITIES MALE CELEBRITIES
1. Babes Wodumo | 13.65 1.1 Trevor Noah | 13.52 1. Nasty C | 10.64
2. Amanda Black | 9.46 22. Nasty C | 13.29 2. Cassper Nyovest | 8.20
3. Lady Zamar | 9.23 3.
3 Kwesta | 10.08 3. AKA | 8.17
4. Minnie Dlamini | 8.33 4.
4 Cassper Nyovest | 9.82 4. Mi Casa | 6.86
5. Pearl Thusi | 7.26 5.
5 AKA | 7.76 5. Babes Wodumo | 6.73
LOCAL LOCAL MAGAZINES
SCREEN STARS SPORTSPEOPLE
1. Trevor Noah | 20.55 1. Siphiwe Tshabalala | 11.79 1. Top Gear | 14.79
2. Leon Schuster | 12.45 2. Wayde Van Niekerk | 11.31 2. Car | 11.68
3. Pearl Thusi | 9.33 3. AB de Villiers | 10.42 3. YOU | 9.03
4. Somizi Mhlongo | 6.61 4. Itumeleng Khune | 9.75 4. Drum | 8.05
5. Nomzamo Mbatha | 5.98 5. Caster Semenya | 8.33 5. True Love | 7.36
MAKE-UP MALE MOTOR
BRANDS DEODORANTS VEHICLES
1. Avon | 22.06 1. NIVEA Men | 17.26 1. Mercedes-Benz | 18.77
2. Revlon | 11.59 2. Playboy | 14.60 2. BMW | 16.26
3. POND’S | 10.60 3. English Blazer | 13.29 3. Range Rover | 9.27
4. MAC | 9.47 4. AXE | 12.69 4. Audi | 8.04
5. L’Oréal | 7.93 5. Boss by Hugo Boss | 9.47 5. Jaguar | 7.50
MUSIC STORES/ PET PETROL
WEBSITES/STREAMING FOOD STATIONS
1. YouTube | 21.89 11. Whiskas | 17.77 1. Engen | 30.77
2. Google Play Store | 15.96 22. Husky | 16.999 Shell
2. Sh | 17.54
3. iTunes / Apple music | 13.22 33. BOSS | 12.34
34 Caltex
3. Calt | 16.48
4. Musica | 9.84 44. Bob Martin | 11.31 44. Total | 13.27
5. JOOX | 7.26 55. Pedigree | 10.59 5. BP | 11.28
RADIO REALITY TV SHOE/FOOTWEAR
STATIONS SHOWS BRANDS
1. Metro FM | 23.24 1. Idols SA | 14.50 1. Nike | 20.17
2. Ukhozi FM | 10.39 2. Wipeout | 12.68 2. adidas | 16.06
3. 5FM | 9.14 3. Cake Boss | 11.85 3. Vans | 9.39
4. East Coast Radio | 7.80 4. SA’s Got Talent | 10.72 4. Gucci | 9.38
5. 947 (Highveld) | 6.68 5. Our Perfect Wedding | 8.30 5. LACOSTE | 6.66
SHOE/FOOTWEAR SHOPPING SKINCARE
STORES MALLS PRODUCTS
1. TotalSPORTS | 22.46 1. Mall of Africa | 15.35 1. NIVEA | 23.90
2. Sportscene | 19.19 2. Sandton City | 12.83 2. Dove | 13.43
3. Spitz | 10.82 3. Gateway Theatre of Shopping | 10.51 3. Vaseline | 8.44
4. Studio 88 | 10.55 4.
4 V&A Waterfront | 7.33 4. Avon | 7.77
5. Tekkie Town | 10.14 5. The Pavilion | 6.14 5. Lux | 6.39
Note: From Sunday Times Generation Next study consisting of face-to-face written questionnaires administered in eight provinces. Age split: Kids (ages 8-13); Teens (ages 14-18); Young Adults (19-23).
n=7 019 for polling data. Sample includes urban and peri-urban youth (rural excluded). Data collection dates: January-March 2018.
© 2018 Hot Dogz Marketing (Pty) Ltd t/a HDI Youth Marketeers. All rights reserved.
For full graphs spilt by age group and including Top 10 winners, please visit www.hdiyouth.comSunday Times Combined Metros 12 - 2018/06/18 01:48:30 PM - Plate:
12 2018
Make the Connection
SNACKS SOAP SOCIAL MEDIA
BARS PLATFORMS
1. Doritos | 23.33 1. Dove | 21.16 1. WhatsApp | 32.38
2. Lay’s | 14.45 2. Lux | 13.62 2. Facebook | 17.76
3. Oreo | 14.28 3. Protex | 13.26 3. Instagram | 17.67
4. Simba Chips | 12.12 4. NIVEA | 12.24 4. YouTube | 13.11
5. Pringles | 10.63 5. Dettol | 11.86 5. Google+ | 5.26
SOUTH AFRICAN SPECIALIST HEALTH, BEAUTY, SPREADS/SAUCES
FASHION BRANDS & ACCESSORY STORES
1. Identity | 17.61 1. Dis-Chem | 15.77 1. Nutella | 21.25
2. Redbat | 16.78 2. Clicks | 14.94 2. Nando’s Sauces | 11.93
3. Uzzi | 16.60 3. Woolworths | 13.36 3. Rama Margarine | 11.10
4. LEGiT | 10.29 4. Edgars | 11.20 4. Black Cat Peanut Butter | 10.84
5. LTD | 8.81 5. Avon | 10.60 5. Melrose Cheese Spread | 9.83
STATIONERY STATIONERY SWEETS
STORES
1. Bic | 25.03 1. CNA | 24.07 1. Pin Pop | 13.23
2. Staedtler | 15.68 2. Game | 19.78 2. Jelly Tots | 12.32
3. Pritt | 13.94 3. Checkers | 14.48 3. Smarties | 9.88
4. Pilot | 10.08 4. Pick n Pay | 12.75 4. Mentos | 8.06
5. Marlin | 9.94 5. Waltons | 12.67 5. Fizzer | 6.51
TELCO TINNED
PROVIDERS TOOTHPASTES
FOODS
1. Vodacom | 30.39 1. KOO | 32.92 1. Colgate | 31.28
2. Cell C | 27.08 2. All Gold | 23.09 2. Aquafresh | 24.52
3. Telkom Mobile | 19.65 3. Lucky Star | 20.21 3. Sensodyne | 18.23
4. MTN | 19.64 4. Bull Brand | 8.91 4. Oral-B | 16.56
5. Virgin Mobile | 3.12 5. Rhodes | 7.53 5. Close-Up | 3.79
TOY TV TV MUSIC
STORES CHANNELS CHANNELS
1. Toys R Us | 27.28 1. TRACE Urban (DStv 325) | 10.86 1. TRACE Urban (DStv 325) | 24.15
2. Game | 20.81 2. Cartoon Network (DStv 301) | 9.51 2. Channel O (DStv 320) | 23.68
3. The Crazy Store | 16.69 3. SuperSport (DStv 200-238) | 8.31 3. MTV Base (DStv 322) | 20.24
4. ToyZone | 14.15 4. Mzansi Magic (DStv 161) | 7.58 4. TRACE Africa (DStv 326) | 7.87
5. Toy Kingdom | 11.56 5. Disney Channel (DStv 303) | 7.31 5. MTV (DStv 130) | 7.73
TV PROGRAMMES/ TV ULTRA-LUXURY
SERIES SOAPS MOTOR VEHICLES
1. Ridiculousness | 12.22 1. Uzalo | 18.69 1. Lamborghini | 22.74
2. K.C. Undercover | 11.22 2. The Queen | 13.44 2. Ferrari | 18.85
3. The Vampire Diaries | 9.70 3. 7de Laan | 10.52 3. Bugatti | 14.86
4. The Flash | 9.21 4. IsiBaya | 10.22 4. Porsche | 10.70
5. The Big Bang Theory | 9.16 5. Empire | 8.98 5. Rolls-Royce | 10.40
UNIVERSITIES WEEKLY YOGHURTS
NEWSPAPERS
1. University of Cape Town (UCT) | 19.51 1. Sunday Times | 26.31 1. Parmalat | 30.37
2. University of Johannesburg (UJ) | 14.96 2. Sunday Sun | 18.19 2. Danone NutriDay | 18.74
3. UNISA | 9.02 3. City Press | 14.50 3. Woolworths brand | 15.76
4. University of KwaZulu-Natal (UKZN) | 8.39 4. Soccer Laduma | 11.32 YOGHURTS
4. Clover Fruits of The Forest | 12.74
5. University of Witwatersrand (WITS) | 8.04 5. Sunday World | 9.36 5. Clover Classic | 12.70
Note: From Sunday Times Generation Next study consisting of face-to-face written questionnaires administered in eight provinces. Age split: Kids (ages 8-13); Teens (ages 14-18); Young Adults (19-23).
n=7 019 for polling data. Sample includes urban and peri-urban youth (rural excluded). Data collection dates: January-March 2018.
© 2018 Hot Dogz Marketing (Pty) Ltd t/a HDI Youth Marketeers. All rights reserved.
For full graphs spilt by age group and including Top 10 winners, please visit www.hdiyouth.comSunday Times Combined Metros 13 - 2018/06/18 01:48:50 PM - Plate:
2018 13
Make the Connection
The one to watch
communicate with them. All I could
do was watch them.
Coolest kid in the game Do you have heroes now?
keeps it down
Yeah. Bob Proctor. He educated peo-
ple about the power of the mind and
helping yourself. The second is US
rapper Young Thug. He is the same
person he was when he was broke.
Money hasn’t changed him.
It’s really awesome! More than any-
Nasty C reveals thing, it lets me know that I am do-
ing the right thing. It is nice to know
Your mom died when you were
young. Surely she is one of them?
the secret to his that if you work hard, you will be
recognised. These are the people
Probably more than anyone. She has
been the star that has led me to suc-
appeal and staying who understand me the most, they
are the people I make music for and
cess. I know that at the end of my
life, I will see her. I am working hard
grounded, with want to inspire. Everything I speak
about, they have gone through it, are
so that when I meet her in heaven I
can say “Look what I did for my fam-
Kyle Zeeman going through it now or will go
through it. It means a lot to me.
ily.”
What lesson do you think she has
Be obsessed with your own If you could speak to all the youth Nasty C left you?
dreams and not everyone else’s – and share one lesson from your I think she has taught me that life is
Nasty C journey so far, what would it be? were two things I lacked. I had a lot care what people say?” more than the raps about chains and
Nasty C is one of the hottest artists The one thing that I didn’t really of insecurities. I was lucky that I I think it’s something that develops cars. It is about educating the future
on the African continent at the mo- know growing up, is to be aware of could escape into my music and it slowly. But don’t get it twisted, I generations and being a mentor.
ment. The musician voted Sunday who you are and be comfortable opened doors for me. So on those haven’t made it. Not yet. I am being
Times Generation Next’s Coolest with it. People say: “be yourself” all days when I wasn’t fond of myself, I recognised for what I am trying to Who would you feature on the
Local Music Star says he knows the time, but it can really shape you. would look around me and say: do, but I haven’t made it. mixtape of your life?
what the youth of today are going I want people to believe in them- “Well, people see something in me Probably Adele, Rihanna and Young
through and wants to be their big selves. Don’t get lost in what every- and maybe I can see it in myself too.” Didn’t you have a mentor to guide Thug.
bro. one else is saying or doing. I realised self-confidence comes you during the come-up?
from within. I didn’t have any mentors who were What is your favourite gadget?
You are officially the Coolest What was your biggest close to me, that is why I am so pas- We’re on the road a lot so I use my
Local Music Star in Mzansi, has challenge? So then at what point do you say: sionate about this. I was watching mini projector. I can watch Netflix
that sunk in yet? Self-confidence and self-esteem “Well, I have made it and I don’t Lil Wayne and T.I, but I couldn’t everywhere I go.Sunday Times Combined Metros 14 - 2018/06/18 01:49:12 PM - Plate:
14 2018
Make the Connection
Trailblazers retailer Sportscene.
Youth see this as a sign that
brands care about who they
Two locals dominate recognise as icons and are giving
local stars who look and sound like
the world stage
them a chance to succeed. They are
tired of always seeing international
faces on billboards and in adverts.
These celebs sit alongside
veterans of the industry like Leon
Schuster, who was voted the second
Coolest Local Screen/TV Star, and
billboard in LA has local DJ Black Picture: Mlondi Zwane (Instagram @mlondizwane) Oscar Pistorius, who was voted the
Trevor Noah and Coffee’s face on it.
“Guys! Do you know what it world. While Trevor Noah has gone Mzansi and Coolest Local TV Star,
eighth Coolest Sportsperson. The
pairs inclusion on the list may
Black Coffee means to be on a billboard? A
whole billboard in the middle of LA.
from stand-up comedy to hosting
one of the biggest late-night
while Black Coffee kept the Coolest
Local DJ title.
surprise many, especially given the
rise of social-media activism and
remain SA’s That is levels. It is a level most of
our celebs don’t ever reach,” says
talkshows in America, The Daily
Show. He is also a bestselling
They are joined on the top of the
lists by other celebs, including
outrage, but the youth of today look
more at the impact they had on
biggest exports on 17-year-old Junior, as his friends
join in the excitement.
author with a movie about his life in
the works.
Babes Wodumo, Amanda Black,
Prince Kaybee and Nasty C; who
screen and field rather than the
controversy they may court off it.
global platforms WORK HARD
This year, Noah retained his titles
as the Coolest Male Celebrity in
youth say have “made it out the
hood”. “They made it out the hood WALK THE TALK
S
Black Coffee and Trevor Noah and showed us that your It is also interesting that in a
By KYLE ZEEMAN once again dominate the Sunday circumstances don’t have to world where “state capture” and
peak to some of today’s Times Generation Next Youth Brand determine your destiny. I really like “junk status” have become the
youth and the Survey coolest celebs lists, as Amanda Black because of that. She country’s buzzwords, celebs who
conversation may turn to Mzansi’s youth increasingly look to is an inspiration to me,” 20-year-old discuss politics on public platforms
one of two recent events, role models who work hard and Laudinha said. are not higher on the coolest lists.
neither of which took break new ground. “Politics is boring and no one
place in South Africa but They appreciate not only success REPRESENT really cares which celebs endorse
both made a massive impact. One but those who “pay it forward”, or Nasty C, who was voted Coolest what party. We just know the
was a sold-out show at the open opportunities for others. Music Star, was also praised for his country is struggling. We need to be
prestigious 02 Arena in London and Black Coffee’s star has risen music and collaborations with inspired by people who rise above
the other was the unveiling of a remarkably over the past few clothing brand Redbat. The their circumstances and make a
massive billboard in LA. South years with international shows partnership saw Nasty C design and change, not people who just talk
African comedian Trevor Noah was at the most prestigious venues release branded merchandise over about change like politicians,” says
the man filling up the 02, and that and music festivals in the DJ Black Coffee and Trevor Noah the past few months for sale at 15-year-old Jeremy.Sunday Times Combined Metros 15 - 2018/06/18 03:55:30 PM - Plate:
2018 15
Make the Connection
Social media
Less privacy, more gratification Navigating the rise of
By STAFF WRITER
alternative news
By STAFF WRITER Research Lab at the Atlantic
● Privacy concerns on social media Council said the news was spread
may be rife among politicians across ● The media globally has been on by a small cluster of clickbait sites
the world, but remain a mixed bag the receiving end of some bad whose sole purpose seems “to
with millennials. Facebook has tak- press of late, some of it seemingly have been to attract and monetise
en the brunt of anger over privacy deserved, some of it unwarranted. unwary clicks.”
concerns when it comes to the use From the continual criticism of Jeremy Sampson, director of
of free social-media platforms, but US President Donald Trump and Brand Finance Africa, said there
that does not seem to have damp- his “fake news” slogan used to gal- was uncertainty in how interested
ened its popularity in SA. vanise his base to localised exam- and up to speed millennials are in
In the Sunday Times Generation ples of those tactics in other coun- news generally.
Next Results 2018, Facebook retains tries and South Africa, the media is He said that youth are getting
its second spot among the Coolest ing firm harvested data in an unethi- stuck says there is a shift taking under considerable scrutiny, and their news from reading online or
Social Media Platforms 2018. One of cal way and used it to influence the place with less and less of them yet it’s still the way the public is in- catching something on TV if the
Facebook’s other companies, What- 2016 US presidential election, the making use of Facebook but prefer- formed. news is on. Being informed was
sApp, took first place while Insta- firm got the data through an appli- ring Instagram. But the South African media in- not a focus for millennials.
gram took the number three spot. cation called thisisyourdigital- “It’s not the privacy and the ma- dustry, like any media industry in The Sunday Times Generation
The social-media goliaths’ per- life.com, a personality quiz. Even nipulation scandals that concern the world, is not immune to fake Next Results 2018 show that es-
formance was mirrored in the though only 270 000 users down- them; they will use the social net- news. tablished news brands like Sun-
Coolest Cellphone Applications loaded the application, Cambridge works that work for them in their In January, a website known to day Times, City Press and the
2018 category, with WhatsApp, Analytica was able to get the data of social environment, and the same publish untrue stories, issued a re- Sunday Sun took the top three
Facebook and Instagram taking the 87-million people. Facebook added applies to students in the 18 -24 [age port that President Jacob Zuma slots in the Coolest Weekly News-
number one, two and three spots more “privacy and transparency range],” said Goldstuck. had resigned — Zuma only stepped papers 2018, with City Press
and Facebook Messenger taking the tools” in response to the crisis. Zenani Radebe, HDI’s junior down on February 14. climbing to second place from
number 10 spot. The Facebook app Technology expert Arthur Gold- board director, said she had no The news of his resignation third last year.
was ranked at number four in 2016, stuck says that younger people don’t problem with privacy on social me- caused the rand to spike and fall In the Coolest Daily Newspa-
but it took file transfer app SHARE- really care about privacy issues, but dia. “I have adjusted a lot of the over a turbulent brief period be- pers 2018 questions, Daily Sun
it’s spot, which fell to number five. with some segments of millennial things I post on social media after fore it was revealed the news was took the top spot followed by Dai-
In the wake of the Cambridge population they do care to some ex- finding out that deleting media fake. ly News and TimesLive online
Analytica scandal earlier this year, tent about being manipulated. doesn’t actually serve a purpose,” A report by the Digital Forensic newspaper.
where the British political consult- When it came to teenagers, Gold- said Radebe.
We’re just going to leave this here if that’s cool.
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