Sponsorship Prospectus - Stronger together Mental health starts with our children - Mental Health Week
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Sponsorship Prospectus
Mental Health Week is a national week celebrated each year in October around World Mental Health
Day on October 10. This year, Mental Health Week runs 9-16 October 2021 and will focus on the theme:
Mental health starts with our children.
Stronger together
WA's biggest mental health promotion week aims to raise awareness about how to maintain and
protect our mental wellbeing and de-stigmatise mental health challenges. WA's Mental Health Week
has been
Mental coordinated
Health Week is a by the Western
national Australian
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each forWorld
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October 10.
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aims to raise Government
awareness of Western
about mental Australia,
wellbeing Mental Health
and destigmatise Commission.
mental health challenges.
Mental Health Week (MHW) has been coordinated by the Western Australian Association for Mental Health
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(WAAMH)Health Starts
in WA for morewith
thanour Children
50 years, and is–supported
live, learn,
by work, play
the Government of Western Australia, Mental
Health Commission. In 2020, MHW will be on 10-17 October, with the theme, 'Strengthening
This year we are making children the focus of Mental Health Week. It takes a village to ourraise
Community'.
a child
and evidence shows early childhood experiences are a crucial foundation in shaping behaviors,
Due to the current gloabl pandemic, with social distancing and travel restrictions in place locally, some of the
resilience, emotional regulation and relationships throughout our whole lives. Focus streams include:
Mental Heath Week events might be delivered a little differently, with more of a digital feel this year.
Childhood trauma and understanding the impact it has on brain development
Working with children – schools, play group, coaches, scouts, community groups
We all hope WA, and the rest of the world has recovered from the coronavirus pandemic by October, and that
Positive
Mental Healthparenting,
Week might care-giving & family
be a time for interactions,
us to all activities
come together and
in person managing
again behaviour
and embrace our loved ones,
Addressing misunderstandings – how adult traits can be shaped by early childhood foundations.
to rejoice, recover, reflect and re-connect. We'll know for sure closer to the time - we hope you can join this
experience with us.
We can’t afford to overlook the mental health of our children in our families and wider community.
To
Thebuild supportivewe
foundations communities, we impact
lay today will must take
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the society at mental health,
have in as it's aTo
the future. variety
buildofsupportive
factors
throughout our lives which impact on our overall sense of wellbeing. Curent events have
communities, we must take a holistic look at mental health, sharing ideas, and learning. Recent brought the ways we
live, learn, work and play link to our mental health into sharp focus across all of our communities and it’s
pandemic events have brought the social determinants of mental health into sharp focus and the
important to bring attention to the need to safeguard people’s social determinants of mental health during
importance of safeguarding environmental and social factors for children is crucial.
and after the COVID-19 crisis has passed.
By
MHW partnering
also aims with MHW,
to reveal extensive
pathways profiling
for people opportunities
to mental wellbeingareand
oncommunity
offer to strengthen
supports; your
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to engage alignment with
in preventative the importance
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lifesaving to ensure all partnership
We hope youbenefits arewith
can partner delivered and ensure your organisation achieves
us in 2020!
targeted and far reaching exposure in the WA community. Promotional material will be distributed
via a number of channels in the lead up to, and during, Mental Health Week, ensuring maximum
exposure of our partners in support of this important cause.
PARTNERSHIP
OPTIONS
MENTAL HEALTH WEEK OPENING COMMUNITY EVENT - $20,000
Feature prominently across our flagship opening event on World Mental Health
Day - Sunday 10 October with this opportunity to only one sponsor.
Align with the opening event's focus on being outdoors, around nature,
doing physical activity, connecting with friends and family, encouraging a
day out with loved ones, and the opportunity to meet new like-minded
people in the community.
This may take shape in the form of a community bike ride, volleyball
matches or another fun “sporty” activity.
Strong brand exposure, acknowledgement, recognition and speaking
opportunities where possible will be included in this far-reaching package.
Partnership benefits will be discussed in a face-to-face meeting and tailored
to suit your business needs. (This may include naming rights to the event.)
Logo with click through and prominent placement will feature on the MHW
website, all electronic marketing relating to MHW, media releases, opening
event materials, and social media mentions
You will receive free resources, ribbons and opportunities to volunteer.
CLOSING EVENT PARTNER - $15,000
Show your support for our Closing Ceremony by featuring in partnership with
the Children and Family Treasure Hunt through the Perth CBD with this
exclusive opportunity available to two sponsors only.
Far-reaching, prominent exposure and recognition and acknowledgement
relating to the event.
Speaking opportunities and have a fun feature in the treasure hunt!
Logo with click through and prominent placement will feature on the MHW
website, all electronic marketing relating to MHW, media releases, opening
event materials, and social media mentions
You will receive free resources, ribbons and opportunities to volunteer
INDUSTRY PARTNER - $6000
Make your organisation's social cause stand out and become an industry partner
Logo and click through on Mental Health Week website
Logo recognition and acknowledgement on all Media Releases and
Electronic Marketing relating to Mental Health Week
Acknowledgement via our social media channels with link to your website
Acknowledgment at our events and opportunity to volunteer
Free Mental Health Awareness ribbons for staff, volunteers and clients
MENTAL HEALTH WEEK SUPPORTER - $3500
Align your brand by showing support for mental health awareness
Logo on Mental Health Week website
Logo on all electronic marketing relation to the week
Acknowledgement through our social media channels
REACH AND IMPACT
Intstagram Facebook
20.7% 60%
SOCIAL MEDIA FOLLOWERS
Mental Health Week always garners an
extensive and ever-expanding social
media campaign, which last year
engaged more than 14,000 people in
WA. Our posts on social media
Twitter collectively reached 160,000 views.
13.8%
MHW has 5000 Facebook followers, 1500
Facebook
Instagram followers and WAAMH
62.1%
reaches approx. 7000 people across its
other social media channels.
LinkedIn
3.4%
6,000
SUBSCRIBER MAILING LIST
Mental Health Week engages approx. 1800 4,000
subscribers and WAAMH connects with nearly 4000
newsletter subscribers and more than 200
organisational and individual members, including all
large mental health providers in WA.
Our database includes around 6000 general 2,000
community members and professionals interested in
or working in mental health; including workplaces,
educational institutions.
MHW content is also cross-promoted through the 0
Mental Health Commission's subscriber lists.
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WEBSITE VIEWS EVENT EXPOSURE & DISTRIBUTION
The Mental Health Week website - We distributed 20,000 Mental Health Week hard
mentalhealthweek.org.au - receives an average of copy resources across WA to more than 70 locations
8,000 page views per week over the course of the including train stations, community events,
year and peaks throughout September and community services, schools, justice systems,
government departments, mine sites and
October with roughly 40,000 views a week.
businesses, including restaurants and offices
Website traffic in the big week itself will reach hits Organisations all around Perth and regional WA
of 100,000 daily. hosted 234 of their own events to their local
communities promoting mental health resources
Promotion of Mental Health Week is also actively and bringing people together.
included on various Government websites.
We look forward to working with you!
To confirm your paid partnership, please complete, sign, then scan or photograph, and email back to Shendelle
Oliver at soliver@waamh.org.au
OR if you are missing key office equipment working from home, you may simply email your option to us.
Once confirmation is received, a tax invoice will be issued by WA Association for Mental Health. Payment terms
are 14 days.
PLEASE SELECT ONE OF THE FOLLOWING SPONSORSHIP OPTIONS:
Opening Event Partner - $20,000 + GST
Closing Event Partner - $15,000 + GST
Industry Partner - $6000 + GST
Mental Health Week Supporter - $3500 + GST
PLEASE COMPLETE THE FOLLOWING DETAILS:
Organisation Name: ________________________________________________
Contact name Position: ______________________________________________
Mailing Address and postcode: ________________________________________
Email: ____________________________________________________________
Telephone:________________________________________________________
Website:__________________________________________________________
TERMS AND CONDITIONS
All prices quoted are in Australian Dollars and exclude GST; Confirmation of sponsorship is conditional upon this
form being completed and full payment being received; A tax invoice will be issued for this amount and must
be paid within 14 days.
Sponsorship applications are subject to approval, and at WAAMH’s discretion to ensure its brand; community
perception and values are not compromised.
I/We agree to comply with the terms and conditions and all provisions of the sponsors and exhibitors
contractual obligations all of which I/we acknowledge, have read and understood.
Sign: ________________________________________
Date: ________________________________________
SPONSORSHIP ENQUIRIES
Shendelle Oliver
Marketing & Events Manager, Western Australian Association for Mental Health
T: (61) 08 6246 3000
E: soliver@waamh.org.au
W: mentalhealthweek.org.au
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