Spring & Summer 2021 - Celebrating nature since 1960 Introducing Fjällräven Spring & Summer 2021 - Fjallraven
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PRESS KIT
Spring & Summer 2021
Celebrating nature since 1960
Introducing Fjällräven Spring & Summer 2021
Abisko collection
Unrivaled functionality for summer trekking
High Coast Hydratic range
Bad weather at its best
Introducing Fjällräven Spring & Summer 2021
CELEBRATING NATURE
SINCE 1960
This year, Fjällräven’s close collaboration and inspiring Fjällräven is also widening their offer on waterproof and
friendship with nature has been ongoing for over 60 years. PFC-free shell garments by introducing the new High Coast
The brand’s functional, durable, timeless clothes and Hydratic series that offers highly capable wet w eather
equipment have earned them a global following that is reliability. Extra focus is being placed on versatility,
both humbling and motivating. And research shows that durability and functionality with Fjällräven’s unique,
Fjällräven is doing something right too. Recent studies well known and well-proven G-1000 fabric. Its ability to
reveal a clear correlation between a product’s ability to be modified with Greenland Wax not only prolongs the
stay in use for a long time and the environmental impact it life of garments and equipment; it also enables trekkers
thereby reduces. It confirms the values of what Fjällräven everywhere to adjust the features of their gear to suit
is doing, and why the brand strives to create products that their specific needs.
become long time favourites. Developing durable, functional and timeless outdoor
The spring & summer 2021 season is built on the success equipment for over sixty years has been a true privilege
of Fjällräven’s Abisko Midsummer and High Coast ranges for the brand and Fjällräven is looking forward to at least
with the introduction of more lightweight, ventilating, sixty more years, together with its strong community of
moisture-wicking, quick-drying and highly packable trekkers and outdoor enthusiasts.
products. See you out there.
Fjällräven’s symbols (read more at fjallraven.com)
Recycled PFC-free impregnation Organic Apply wax
New additions to the successful Abisko collection
Unrivaled functionality for
summer trekking
Building on the successful launch of the Abisko Midsummer airy G-1000 Air Stretch to the strong and super durable
program, Fjällräven is now introducing more lightweight, G-1000 HeavyDuty. What all versions have in common
ventilating, moisture-wicking, quick-drying and highly is the same state-of-the-art trekking functionality and
packable products. All live up to Fjällräven’s high stand- durability and the possibility of modifying the gear
ards of sustainability and create a multitude of strong and with Greenland Wax to suit specific needs and weather
versatile alternatives for outdoor enthusiasts across all conditions. An effective and highly useful feature of
markets. Extra focus has been placed on Fjällräven’s own adaptability that keeps any gear supremely capable on
innovative and long-proven outdoor fabric, G-1000. It is trail after trail, year after year.
available in a wide range of versions from the light and
In 1960, Åke Nordin founded men and women as well as backpacks, tents and sleeping bags. High resolution product images:
Fjällräven in his basement in the Fjällräven prioritises acting responsibly towards people, animals www.press.fjallraven.com
town of Örnsköldsvik in northern and nature and and encourages and sustains public interest in the For more information please contact:
Sweden. Today the company’s outdoors. The company is the initiator of two popular outdoor Philipp Kloeters, +49 8139 8023-21
timeless, functional and durable outdoor equipment enjoys a events, F
jällräven Classic and Fjällräven Polar, which attract philipp.kloeters@fjallraven.se
global presence and can be found in over 70 countries. Fjällräven’s thousands of participants every year. www.fjallraven.com
product range comprises outdoor clothing and accessories for
Abisko collection
Abisko Lite Trekking Jacket W / M
Trekking – Abisko Family
Sizes ����������������������W: XXS - XL / M: XS - XXL
Material* �������������G-1000® Lite Eco: 65% polyester, 35% cotton.
88% polyamide, 12% elastane
Weight ������������������W: 435 g in size S / M: 495 g in size M
Designed to fill the functional gap between Keb Jacket and Abisko
Midsummer Jacket, this is a light, well-ventilated option for warm-
weather treks. Underarm stretch gussets and a full-stretch back
panel provide great fit and airflow. The stretch is combined with
Women’s Cabin Red / Rowan Red 321-333
G-1000 Lite Eco fabric for protection from the elements and to resist
abrasion from backpack straps etc. Well-fitting hood and zippers at
the sides for additional ventilation on intense treks.
Women Men
Dark Cabin Red/ Light Dark Ember Light
Grey / Black Rowan Red Olive Grey-Black Orange/ Olive
030-550 321-333 622 030-550 Super 622
Grey
204-046
Men’s Dark Grey /Black 030-550
Abisko Midsummer Zip Off
Trousers W / M
Trekking – Abisko Family
Sizes..........................W: 34-48 / M: 44-58
Material*.................G-1000® Air Stretch: 65% polyester, 35% cotton.
100% polyester
Fit/Waist.................Regular Fit/Mid waist
Reinforcement....Knees, rear, pockets
Leg ending............Fixed length
Leg type.................Zip-off trousers
Weight.....................W: 300 g in size 38 / M: 330 g in size 48
Fjällräven’s prize-winning Abisko Midsummer Trousers are now also
available in a zip-off version. Combining G-1000 Air Stretch and
pliant polyester fabric, they are lightweight, packable and highly
ventilating. Zippers just above the knees transform them into shorts
and their articulated cut gives superb range of movement. Quite
possibly the ultimate warm-weather trekking trousers, and perfect
for travellers and trekkers who want to pack light.
Women’s Mineral Blue / Clay Blue 562-563 Women Men
Shark Grey/ Dark Mineral Shark Grey/ Savanna/ Dark Navy
Super Grey Navy Blue/ Super Grey Light Olive 555
016-046 555 Clay Blue 016-046 235-622
Men’s Savanna / Light Olive 235-622 562-563
*) Contains non-textile parts of animal origin
High Coast Hydratic range
Bad weather at its best
In spring & summer 2021 Fjällräven is introducing the for outdoor enthusiasts everywhere. The range consists of
new waterproof High Coast Hydratic series with the face waterproof, ventilated and packable jackets and trousers
fabric made from 100% recycled polyamide with PFC-free with a 2.5 layer construction using 100% recycled poly-
impregnation for every day and everywhere use. amide with a PU coating, PFC-free impregnation
By adding the High Coast Hydratic range and a unique print by Swedish artist Erik
Fjällräven is widening their offer of sus- Olovsson on the inside.
tainable weatherproof shell garments
In 1960, Åke Nordin founded men and women as well as backpacks, tents and sleeping bags. High resolution product images:
Fjällräven in his basement in the Fjällräven prioritises acting responsibly towards people, animals www.press.fjallraven.com
town of Örnsköldsvik in northern and nature and and encourages and sustains public interest in the For more information please contact:
Sweden. Today the company’s outdoors. The company is the initiator of two popular outdoor Philipp Kloeters, +49 8139 8023-21
timeless, functional and durable outdoor equipment enjoys a events, F
jällräven Classic and Fjällräven Polar, which attract philipp.kloeters@fjallraven.se
global presence and can be found in over 70 countries. Fjällräven’s thousands of participants every year. www.fjallraven.com
product range comprises outdoor clothing and accessories for
High Coast Hydratic range
High Coast Hydratic Jacket W / M
Everyday Outdoor – High Coast Family
Sizes..........................W: XXS-XL / M: XS-XXL
Material...................100% polyamide
Coating: 100% polyurethane
Water column......10000 mm
HYDRATIC®
Breathability........6000 g/m2/24h
Weight.....................W: 281 g in size S / M: 317 g in size M
Changeable weather is no problem with this 2.5-layer rain shell. The
Women’s True Red 334 High Coast Hydratic Jacket offers great functionality for everyday trips
to school or work and is packable and breathable enough to also work
well on the trail. It has a protective hood, and zippered ventilation
openings in the sides. Made from recycled polyamide with a unique
printed pattern on the inside.
True Red Black Navy Green
334 550 560 620
HYDRATIC®
Men’s Navy 560
High Coast Hydratic Trousers W / M
Everyday Outdoor – High Coast Family
Sizes..........................W: XXS-XL / M: XS-XXL
Lengths...................W: Short/30", Regular/32" / M: Regular/32", Long/34"
Material...................100% polyamide
Coating: 100% polyurethane
Fit/Waist.................Comfort Fit/Mid waist
Water column......10000 mm
Breathability........6000 g/m2/24h
Leg ending............Fixed length
Leg type.................Full leg
Weight.....................W: 239 g in size S / M: 267 g in size M
Changeable weather is no problem with High Coast Hydratic Trousers.
Made from Fjällräven’s new 2.5-layer Hydratic they’ll keep you dry on
®
rainy trips to school or work, or during your summer hikes. ¾-length
HYDRATIC
zippers make for easy ventilation and taking on/off and Velcro tabs
can be used to adjust the width of the lower legs – practical when
biking or hiking. Made from recycled polyamide with a unique
HYDRATIC®
Women’s Black 550
printed pattern on the inside.
Black
Men’s Black 550 550
*) Contains non-textile parts of animal origin
Fjällräven
ABOUT THE BRAND
f jä l l r äv e n is on e of Sweden’s most classic outdoor backpacks and outdoor clothing contributed towards more
companies and also one of the leading suppliers of outdoor and more Swedes starting to spend time in the outdoors
clothing and equipment in Scandinavia. The company during the 1960s and 1970s.
was founded by Åke Nordin in the small northern town Today, Fjällräven’s products are sold in over 70 countries,
of Örnsköldsvik in 1960 and has always been run with a both in its own brand stores and through retailers. The
passion to make it easier for people to spend time outdoors. company also opened its own online store in 2013.
Fjällräven’s outdoor clothing, backpacks, tents and As a company, Fjällräven makes every effort to act
sleeping bags are functional and durable products that responsibly towards people, wildlife and the environ-
are appreciated by outdoor enthusiasts all over the world. ment and to encourage people to take an active interest
Some have become true classics over the years, such as in outdoor life. Fjällräven Classic and the winter event
the Kånken backpack from 1978 that today is one of Fjällräven Polar are the company’s two biggest events that
Fjällräven’s most sold products. Other examples are the are organized with the aim of increasing interest in and
Greenland Jacket, Fjällräven’s first jacket from 1968, and spreading knowledge of the environment and outdoor
the Expedition Down Jacket from 1974. activities all over the globe.
It is no exaggeration to say that Fjällräven has been Fjällräven is part of the Fenix Outdoor Group along
a part of shaping Swedish outdoor life. Together with with sister companies Tierra, Primus, Hanwag, Brunton,
the Swedish Tourist Association and the Swedish Outdoor Royal Robbins, Naturkompaniet, Friluftsland, Partioaitta
Association, Fjällräven’s innovative tents, sleeping bags, and Globetrotter.
In 1960, Åke Nordin founded men and women as well as backpacks, tents and sleeping bags. High resolution product images:
Fjällräven in his basement in the Fjällräven prioritises acting responsibly towards people, animals www.press.fjallraven.com
town of Örnsköldsvik in northern and nature and and encourages and sustains public interest in the For more information please contact:
Sweden. Today the company’s outdoors. The company is the initiator of two popular outdoor Philipp Kloeters, +49 8139 8023-21
timeless, functional and durable outdoor equipment enjoys a events, F
jällräven Classic and Fjällräven Polar, which attract philipp.kloeters@fjallraven.se
global presence and can be found in over 70 countries. Fjällräven’s thousands of participants every year. www.fjallraven.com
product range comprises outdoor clothing and accessories for
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