SOFW EVENT SERIAL WECONNECTING INDUSTRIES - EXHIBITOR BROCHURE
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SOFW eVENT serial
WeCONNECTING industries
Exhibitor brochure
Status January 25, 2021
1. Why should you
exhibit at our eVENTS?
‘Cause we know your business and pass it on.
Our expert’s
your specific target group:
advice
Get the contact details of your presentation
and trade fair visitors Be proactive!
high range: Use our global SOFW database The world is becoming even more digital. But digital
with over 20,000 high quality contacts to expand sells differently. Don‘t forget to prepare your staff for
your network the new challenges. At a digital event, you won‘t see
the customer walking past your stand and be able to
money saving: Very cost-effective and talk to him – as an exhibitor, you have to be much
resource saving way of communication more active.
Think very carefully in advance about the tasks your
stand staff will have. Approach visitors actively and
don‘t just wait for them to make contact.
If not now, ‘Cause that won`t always happen!
when? 1
2.
But what to do ...
before 2
... prior to Develop
the event? a trade fair
concept
Create your
exhibition stand
It is important that your
team is prepared.
Save the date Think about which products or
services you want to offer, which Whether it‘s adapting the
target group is relevant to you corporate design, importing
and, above all, how you want to product brochures or
…, appoint your stand address them. Perhaps you are company videos, design
supervisors and inform them also planning an extra exhibi- your exhibition stand
of the place, date tion campaign? Don‘t forget to individually and
and time. assign tasks to your team. tailored to your target
group.
Prepare for the event, it would
be a shame if you don‘t achieve
your trade fair goals and the
opportunity passes you by.
3
Complete
your profile Our expert’s
Two weeks
advice
before the event, Become
your staff will be
given interactive
access
to the Strategy is
system. All visitors will receive their
Add your
everything!
access data 3 days before
profile picture
and complete
the event. Click through Think about the goals
you
necessary
the list of participants, make want to achieve
initial connections and arrange with your trade fair presenta-
contact details
appointments. tion and plan how you want to
and your
achieve them.
interests.
4
... two weeks Where is
click on the exhibitor area
in the lobby
before the event?
enter your company name
in the search box
my stand?
click on your stand
now you have arrived at
your virtual exhibitor stand
Today your registered stand
personnel will receive their accesses.
Log in, complete your profile data and
design and fill your company stand.
Importantly, all your staff
members will be able to set up and
edit the stand.
5
How do I customise
my stand? A pop-up
window Our expert’s
advice
with several
tabs will open
Click on the EDIT button
in the upper right corner
Be individual!
Adapt the company profile
to your corporate image
and the more content you
include, the more
attractive your stand
will be.
Fill in the
possible fields
with content
about your
company and
your products
6
3.
But what to do ...
D-day 7
... on the
event day
Check in and Accept the
08:30 hrs get started privacy settings
It’s time to prepare Enter your personal
Remember that you can
for the event. Visitors can enter login details and change the privacy
the platform from 09:00 hrs. join the event. settings of your profile
at any time.
8
Check the
features Our expert’s
Ensure that all your advice
links on the stand are
working and
test the chat, cam-
era and microphone
functions with your Be there in time!
colleagues.
Even if it’s still 1.5 hours until
Is everything the event. Be there in time to
working?! check all settings and func-
tions once again. If everything
fits and you still have time, you
can get a coffee and relax. But
if not, you still have enough
time to react and fix the prob-
lem in time for the start of
the event.
9Where was
what again? Our expert’s
The navigation is actually self-explanatory and during the last
advice
two weeks you have certainly familiarised yourself with it. If not, you can use the
lobby icons or the menu button in the upper right corner to access
your profile, participant information, your appointments and much more.
Prepare yourself!
Don’t just get familiar with the
platform on the day of the
event. Look around beforehand
and remember where you
can find everything.
Then you can concentrate on
more important things on the
big day.
10... live on air But what possibilities do I have?
write into the lobby
chat
use your company chat
contact the attendee directly
Arrange a 1-on-1 meeting or start a video call.
On your marks, And don’t forget to add the person to your contacts.
get set ... Go!
1-to-1
Company chat contact
Now it’s up to you
to get the most out of it for you
and your company. Strengthen
your existing relationships and
expand your net-
work with new high-quality
contacts.
11 take part in the networking carousel
New people, new input? Experience speed dating in a new way. We connect you
Our expert’s
with the most diverse participants. Get to know each other for 5 minutes and
meet people you might never have met in this way. advice
check your matchmakings
During the event we will send you 3 different contact suggestions from people
who share the same interests as you.
Show the world
what you can do!
By the way, you will of
course receive a You want new con-
notification when tacts, then you have to do
a new request arrives. something about it. One thing is
clear, reaching new customers
digitally is much more difficult
and time-consuming than at a
live event. But your range is
also greater.
So, don’t wait to be ap-
proached, and think about how
you want to reach out in
advance.
124.
But what to do ...
afterwards 13... after What data
will I receive? Our expert’s
the event? your contacts advice
Export an Excel file with all
your made contacts
your visitor numbers at
Now it really the stand
If you don’t follow
gets started the length of time up now, it was all
visitors spend at your stand
for nothing!
who downloaded
your documents
You thought it was all over
now? Wrong! Now the
Follow-up work is super import-
ant. Now deepen the
real work begins. the participants
But allow yourself a little in your lecture contacts you have made
and respond to the conversa-
breathing space. All lectures,
tions you have had. See who
files and functions will be
attended your lecture,
available to you until 14 days
downloaded special product
after the event.
brochures and highlight
your expertise.
145. But what do you get?
A virtual stand. A 20-minute lecture.
Let’s
Global attention for your company and
your products. Discussion panels on your
eMEET!
topic round off the whole thing.
Curious now?
... then write us for your per- By the way, visitors
have free entry
sonal offer: eVENTS@sofw.com
156. With the SOFW eVENT serial,
... we offer you a target group-optimised
platform for your best possible
success, but you have to be proactive.
Get active now!
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