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Government Communication and Information System
STRATEGIC PLAN
MEDIUM-TERM PERIOD 2020/21 - 2024/25
THE PULSE OF COMMUNICATION EXCELLENCE IN GOVERNMENT
Government Communication and Information System
STRATEGIC PLAN
MEDIUM-TERM PERIOD 2020/21 - 2024/25
THE PULSE OF COMMUNICATION EXCELLENCE IN GOVERNMENT
TABLE OF CONTENTS
FOREWORD BY THE MINISTER IN THE PRESIDENCY ...................... 2
PART C: MEASURING OUR PERFORMANCE
FOREWORD BY THE DEPUTY MINISTER IN THE PRESIDENCY ..... 4
INTRODUCTION BY THE ACTING DIRECTOR-GENERAL ......................... 6 7. INSTITUTIONAL PERFORMANCE INFORMATION .......................... 19
7.1 Measuring the Impact .................................................................. 19
PART A: OUR MANDATE
7.2 Measuring outcomes .................................................................... 19
1. CONSTITUTIONAL, LEGISLATIVE AND POLICY MANDATE .......... 9
8. DEPARTMENTAL PROGRAMMES ................................................... 20
1.1 Constitutional mandate . ............................................................... 9
8.1 Programme 1: Administration ....................................................... 20
2. LEGISLATIVE AND POLICY MANDATE . .......................................... 9
8.2 Programme 2: Content Processing and Dissemination ............. 20
2.1 Legislative mandate . .................................................................... 9 8.3 Programme 3: Intergovernmental Coordination and
22
2.2 Policy mandates . ........................................................................... 9 Stakeholder Management ..................................
9. KEY RISKS ......................................................................................... 23
PART B: OUR STRATEGIC FOCUS
10. PUBLIC ENTITIES ............................................................................. 24
3. VISION ................................................................................................. 11
11. INFRASTRUCTURE PROJECTS ..................................................... 24
4. MISSION .............................................................................................. 11
12. PUBLIC-PRIVATE PARTNERSHIPS ........................................... 24
5. ORGANISATIONAL VALUES ............................................................ 11
13. ABBREVIATIONS AND ACRONYMS ......................................... 25
6. SITUATIONAL ANALYSIS .................................................................. 12
14. CONTACT DETAILS ........................................................................ 25
6.1 External Environment ................................................................... 12
15. GCIS PROVINCIAL OFFICES ...................................................... 26
6.2 Internal Environment . .................................................................... 14
DEPARTMENTAL TECHNICAL INDICATOR DESCRIPTORS (TIDs) 28
6.3 Organisational Structure . .............................................................. 16
1
FOREWORD BY THE MINISTER
IN THE PRESIDENCY
6LQFH3UHVLGHQW&\ULO5DPDSKRVDDVVXPHGRIÀFHLQ The role of communication and an integrated
June 2018, he has reignited our national hope for communication system will be key; and the GCIS
a better tomorrow. However, hope is a fragile thing, is the vehicle we will turn to. Section 195(g) of the
which must be continually rekindled if it is to take Constitution of the Republic of South Africa of 1996
hold. forms the basis of the formation of the GCIS, where
it stipulates that in order to foster transparency, the
I can say with conviction that the building blocks public should be provided with information that is
of our New Dawn are in place and that changes timely, accurate and importantly, accessible.
are occurring everywhere throughout the system.
Yet despite this there remains a general feeling of
2YHU WKH QH[W ÀYH \HDUV WKH ZRUN RI WKH *&,6 ZLOO
unease in our nation.
be closely guided by the MTSF 2019-2024 and the
seven priorities that emanate from it. These include:
We dare not allow this feeling to take hold; therefore
we must move swiftly to support the narrative of hope
and change. We have all the tools at our disposal to Priority 1: Capable, ethical and developmental
do so in the shape of the National Development Plan State.
(NDP) and the Medium Term Strategic Framework Priority 2: Economic transformation and job creation.
(MTSF).
Priority 3: Education, skills and health.
In the NDP we have a vision of a better tomorrow Priority 4: Consolidating the social wage through
while the MTSF clearly outlines our priority areas. reliable and quality basic services.
Both of these offer the country a clear blueprint for
Mr Jackson Mthembu, MP change. Priority 5: Spatial integration, human settlements
and local government.
Minister in The Presidency
7KHQH[WÀYH\HDUVZLOOEHSLYRWDOIRURXUQDWLRQDQG Priority 6: Social cohesion and safe communities.
KHUSHRSOH,QWKHVHÀYH\HDUVZHPXVWHQVXUHWKDW
Priority 7: A better Africa and world.
we turn the promise of a better tomorrow for all into
a reality. It will take hard work, commitment and
VDFULÀFH E\ HYHU\RQH LI ZH DUH WR JHW WKHUH , DP These priorities are our roadmap and work to
also convinced that the GCIS will play a critical role strengthen them begins now. In the coming period the
in this regard. GCIS will work to harness the various communication
2
structures across the government communication But 4IR cannot only exist for a select few. We need Just as importantly, one cannot overstate the
system to expand communication to more South to take the nation along with us as we embark on this importance or value of unmediated, face-to-face
Africans. A greater focus will be placed on enhanced journey; 4IR cannot create a new divide between the FRPPXQLFDWLRQ ZKHUH JRYHUQPHQW RIÀFLDOV LQWHUDFW
coordination across government departments, along haves and have-nots. For it to truly work it must aid directly with the public. In the coming period we
with strengthening coordination in local, provincial us in taking government to the people or in delivering will also continue to take information directly to the
and national spheres. services. doorsteps of our communities through development
communication programmes, outreach campaigns
We will need the combined resources of all spheres Speaking to people where they stay has always been and activations.
of government if we are to speak to people across a priority of this government and in community media
the length and breadth of our nation. Now more than ZHKDYHDUHDG\PDGHYHKLFOHWRIXOÀOWKDWSXUSRVH Also crucial in this period will be the drive to promote
ever, the message of hope and renewal must cascade The GCIS has been working hard to increase its ad positive change, foster national unity and drive social
down to people in communities and in their homes. spend on community media. cohesion. Events over the past year have proved
decisively that we are stronger together.
The message of hope and that a better tomorrow is Strongly rooted in the community and linked to
possible has to be forcefully driven by all of us. In community organisations, the sector is integral to As a nation we are stronger together and have more
WKHVHYHQSULRULWLHVJRYHUQPHQWKDVLGHQWLÀHGFUXFLDO making our democracy work and should be seen as a in common than that which divides us. When we are
building blocks, and the support of the GCIS in building key cog in the transformation we seek on the ground. united and stand together we can achieve anything.
these will be instrumental. By working together we can build the South Africa we
Community media hones in on relevant and timely
want.
local issues that often have a direct bearing on
:KDWHYHU ZRUN WKH *&,6 GRHV RYHU WKH QH[W ÀYH
service delivery. I believe that community media could
years will be guided by these priorities. The strategies, The NDP describes a nation that is more conscious of
easily be used as a conduit for continuous dialogue
products, campaigns, planning and stakeholder their commonalities than their differences. Therefore,
on a range of pressing issues such as safety, health,
engagements will all dovetail with the priorities of each citizen has a responsibility to take change and
education, employment and rural development. They
government. I am pleased to note that priorities of the play an active role in building the South Africa we
can help us to take the story of our New Dawn to
GCIS Strategic Plan match those of the MTSF and I the people. They can become the conduits of the want.
DPFRQÀGHQWWKDWWKHOHDGHUVKLSZLOOGRDOOWKH\FDQWR successes and challenges we are grappling with in
support the implementation of the MTSF. the MTSF. 2YHUWKHQH[WÀYH\HDUVWKH*&,6SODQVWRKDUQHVVWKLV
hope and turn it into an unstoppable force for change.
In the existing GCIS suite of products and platforms Similarly, we will strive to increase the reach of I know that much work remains; nonetheless, I am
there are many excellent interventions which ensure 9XN·X]HQ]HOH, the fortnightly government-owned FRQÀGHQWWKDWWKH*&,6KDVWDOHQWHGDQGFRPPLWWHG
that communities are informed about the work of newspaper, which already has a print run of 1.7 public servants who will do whatever it takes to
government. Nonetheless, there always remains million copies a month, of which 1 200 copies of the facilitate effective communication in this regard.
room for new thinking or new innovations. publication are printed in Braille. 9XN·X]HQ]HOH is
distributed for free, mainly in areas with less access
The advent of the Fourth Industrial Revolution (4IR) to the mainstream media.
represents an amazing opportunity for our nation. I
know that the GCIS has embraced the move towards The newspaper continues to play a meaningful role ..............................................
.............................................
4IR and is aligning to new technology developments LQ WDNLQJ JRYHUQPHQW WR WKH SHRSOH LQ DOO WKH RIÀFLDO
WR GHOLYHU JRYHUQPHQW·V PHVVDJHV WR FLWL]HQV LQ D languages. We have used 9XN·X]HQ]HOH as one of the Mr Jackson Mthembu, MP
creative and interactive manner. vehicles to impart useful information on government Minister in The Presidency
programmes, services and adverts on jobs to great Date: 11 March 2020
effect.
3
FOREWORD BY THE DEPUTY
MINISTER IN THE PRESIDENCY
7KH QH[W ÀYH \HDUV ZLOO EH YHU\ LPSRUWDQW IRU WKH This model allows us to choose communication
GCIS as we build on the achievements of the past channels that are considered to be the most effective
25 years of democracy. We expect all government in reaching the intended audiences and to develop
communicators in various departments to provide the messaging that speaks to that audience.
best possible communication services to the public in
line with the principles of%DWKR3HOH(People First). Our citizens want to know what is being done to
stimulate economic growth and build a country
7KH ÀYH\HDU 6WUDWHJLF 3ODQ FRPPLWV JRYHUQPHQW envisioned in the NDP. This includes progress that
communicators to work hard in providing information has been achieved since the adoption of the seven
to the citizens as required in terms of Section 195(g) priorities of government in June 2019 as well as
of the Constitution of the Republic of South Africa of investment conferences to attract R1.2 trillion to the
1996. FRXQWU\RYHUDSHULRGRIÀYH\HDUV
This strategic plan for 2020/21-2024/25 sets out As communicators, we will also play our part to
the core purpose, role and strategic objectives ensure that the public, civil society and business are
of government communication of the sixth active participants in the implementation of these
administration. policies by raising awareness, change perceptions
and encourage behavioural change. We also intend
to go out of our way to remind our citizens of their
It outlines the activities the GCIS will undertake as a
rights and obligations, especially with regard to
communication profession to support the delivery of
helping government address some of the challenges
WKHVHYHQSULRULWLHVRIJRYHUQPHQWDVUHÁHFWHGLQWKH
such as gender-based violence (GBV).
Ms Thembi Siweya, MP MTSF 2019-2024. The GCIS will ensure that all major
policies on the seven priories are communicated
Deputy Minister in The Presidency effectively to the citizens.
We will reiterate the call to end GBV for good, which
must be answered by everyone in the country.
Simply turning a blind eye or assuming that it is
To ensure that our communication messages
VRPHRQH HOVH·V SUREOHP LV QRW JRRG HQRXJK %\
reach the intended audience, the GCIS will use the working together, we can make our homes and
Government Segmentation Model (GSM) it developed communities safer for all, and ensure that those who
to understand the needs of various audiences are responsible for such despicable acts are brought
who receive government information and services. to justice.
4
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M Thembi
Ms Th bi Siweya,
Si MP
Deputy Minister in The Presidency
Date: 11 March 2020
A variety of products and platforms such as During this period, the GCIS will continue to lead and
9XN·X]HQ]HOH SAnews, My District Today newsletter GULYH JRYHUQPHQW·V LQWHUDFWLRQ DQG FRPPXQLFDWLRQ
and 3XEOLF 6HFWRU 0DQDJHU (PSM) magazine will with media. As government, we acknowledge the
be used to disseminate information to the public. critical role played by the media in creating an
9XN·X]HQ]HOH newspaper is published fortnightly in informed citizenry. Media has the ability to inform
DOO RIÀFLDO ODQJXDJHV DQG LQ %UDLOOH WR PHHW WKH public discourse, which is imperative in strengthening
information needs of different target audiences. our democracy, and we must build good relations with
all media.
About 1,7 million copies, of which 1 200 copies are
in Braille, are distributed every month for free of ,Q DGGLWLRQ UHJXODU SRVW&DELQHW PHGLD EULHÀQJV
charge in areas with less access to the mainstream will be held to communicate the decisions of the
PHGLD7KLVQHZVSDSHUIRFXVHVRQJRYHUQPHQW·VNH\ Executive to the public. We will also strengthen our
priorities, including economic transformation and job approach to tackle disinformation through the Rapid
creation, education, skills and health. Response Unit, which provides up-to-date and
accurate information on government activities.
Government messages will also be enhanced through
the placement of opinion pieces, media statements 7KH ÀYH\HDU 6WUDWHJLF 3ODQ GLUHFWV JRYHUQPHQW
and daily government messaging in various print, communicators on what communication activities will
broadcast and social-media platforms covering be undertaken in building the South Africa we want.
different topics pertaining to priorities and key 7KHSODQLGHQWLÀHVFRPPXQLFDWLRQDVDWRROWKDWFDQ
government programmes. improve the performance of government by providing
accurate and timely government information to the
citizens.
5
INTRODUTION BY THE ACTING
DIRECTOR-GENERAL (ADG)
7KLV ÀYH\HDU *&,6 6WUDWHJLF 3ODQ FORVHO\ JXLGHG to ensure that South Africans are provided with
E\ JRYHUQPHQW·V 076) LV WKH EDVLV information that is timely, accurate and importantly,
through which the GCIS will coordinate the focus of accessible.
government communication.
Our partners on this journey will have access to
At the heart of the plan is work to foster strong *&,6·V DUUD\ RI VHUYLFHV SURGXFWV DQG SODWIRUPV
communication partnerships across the government at their disposal. The GCIS will provide support
system. Given the tighter budgetary conditions, in conceptualising campaigns, developing
it is the only viable option to garner the necessary communication strategies, content development,
resources to reach all 57 million South Africans. information dissemination and stakeholder
engagement.
Like many others in the governmental sphere,
the GCIS is impacted by the decreasing budget 2XU IRUWQLJKWO\ ÁDJVKLS JRYHUQPHQWRZQHG
allocations from National Treasury, as a result of the newspaper, 9XN·X]HQ]HOH, which is published
tougher local economic conditions. SDUWLDOO\LQDOORIÀFLDOODQJXDJHVDQGLQ%UDLOOHLV
distributed free of charge in areas with limited access
The constraint in resources means that on its own, to the mainstream media. Its circulation of more than
WKH GHSDUWPHQW GRHV QRW KDYH WKH ÀQDQFLDO PXVFOH 1.7 million copies a month plays a meaningful role in
to accomplish all that it has set out to achieve. By taking government to the people.
leveraging the collective communication budgets
and tapping into the communication structures The GCIS has a strong online presence with the
across government, the GCIS can do more with less. government website (ZZZJRY]D) where most
FLWL]HQVJRWRÀUVWIRULQIRUPDWLRQDERXWJRYHUQPHQW
In building and sustaining partnerships, we will ensure It is supported by a strong social media presence of
Ms Phumla Williams WKDW6RXWK$IULFDQVDUHLQIRUPHGDERXWJRYHUQPHQW·V government on Facebook, Twitter, Flickr and other
$FWLQJ$FFRXQWLQJ2IÀFHU *&,6 policies and programmes. In meeting the information online platforms.
needs of South Africans and sharing the work and
programmes of government, we will ensure we meet Our partners have access to our radio facilities and
our constitutional obligations. programmes which engage with the public through
numerous radio talk shows that are simulcast to
We are mandated in terms of Section 195(g) of the community radio stations, thus enabling direct two-
Constitution of the Republic of South Africa of 1996 way engagement with millions of people.
6
Working through the clusters, the GCIS will ensure Moreover, we will support our partners in taking *XLGHG E\ WKH ÀYH\HDU *&,6 6WUDWHJLF 3ODQ , DP
that the government communication programmes forward the one message of government that drives FRQÀGHQWWKDWZHZLOOEXLOGDFRKHVLYHFRPPXQLFDWLRQ
inform and empower the citizenry. Our direct public KRSHDQGFRQÀGHQFH:HZLOOHQVXUHWKDWWKLVPHVVDJH system that will meet the information needs of citizens
engagement through outreach and door-to-door is communicated through many voices across society. so that we can grow South Africa together.
programmes is an effective form of communication
that reaches out to communities in villages, at taxi The GCIS will also pay special attention to building
ranks, in shopping malls and throughout the length JRYHUQPHQW·V UHODWLRQVKLS ZLWK WKH PHGLD ERWK
and breadth of our country. internationally and domestically. The media are
essential partners who can ensure that citizens have
Through these direct initiatives, the GCIS is able to access to information that is essential to the health …………………………………………
………… …………
…… … ……
NHHSLWVÀQJHURQWKHQDWLRQDOSXOVHDQGVRPHWLPHV of our democracy and the overall development of our Ms Phumla Williams
this acts as an early-warning signal to issues arising country.
$FWLQJ$FFRXQWLQJ2IÀFHU *&,6
in the community.
Media are well placed to ensure citizens make
2YHUWKHQH[WÀYH\HDUVWKHUHZLOOEHDVWURQJIRFXVRQ responsible and informed choices rather than act out Date: 11 March 2020
how communication is coordinated across government of ignorance or misinformation. The stories generated
departments. The strengthening of coordination in by media can contribute to our development by
local, provincial and national spheres holds enormous allowing South Africans to make better decisions or
potential for advancing the government message. take advantage of opportunities.
OFFICIAL SIGN-OFF
,WLVKHUHE\FHUWLÀHGWKDWWKLV6WUDWHJLF3ODQZDVGHYHORSHGE\WKHPDQDJHPHQWRIWKH*&,6XQGHUWKHJXLGDQFHRIWKH0LQLVWHULQ7KH3UHVLGHQF\0U-DFNVRQ0WKHPEX03
It takes into account all the relevant policies, legislation and other mandates for which the GCIS is responsible.
,WDFFXUDWHO\UHÁHFWVWKHLPSDFWDQGRXWFRPHVWKDWWKH*&,6ZLOOHQGHDYRXUWRDFKLHYHRYHUWKHQH[WÀYH\HDUV
Mr Hennie Bekker Mr Keitumetse Semakane Ms Tasneem Carrim
$FWLQJ&KLHI)LQDQFLDO2IÀFHU $FWLQJ&)2 Acting Deputy DG: Corporate Services Acting Deputy DG: Content Processing and
Signature: Signature: Dissemination
Signature:
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Ms Michael Currin Ms Phumla Williams Approved by:
Acting Deputy DG: Intergovernmental $'*DQG$FFRXQWLQJ2IÀFHU Mr Jackson Mthembu, MP
Coordination and Stakeholder Management Signature: Minister in The Presidency
Signature: Signature:
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Date: 11 March 2020 7
Government Communication and Information System
PART A:
OUR
MANDATE
THE PULSE OF COMMUNICATION EXCELLENCE IN GOVERNMENT
81. CONSTITUTIONAL, LEGISLATIVE AND This GCIS Strategic Plan is informed by the above-
POLICY MANDATE stated mandate, various relevant legislative mandates,
and related government policies and directives
1.1 Constitutional mandate outlined below.
Section 195(g) of the Constitution of the Republic of
South Africa of 1996 forms the basis of the formation 2. LEGISLATIVE AND POLICY MANDATE
of the GCIS, where it stipulates that in order to foster
transparency the public should be provided with 2.1 Legislative mandate
information that is timely, accurate and importantly, In the execution of its functions and in line with its
accessible. founding legislation, the GCIS complies with the
Constitution of the Republic of South Africa of 1996,
In 1998, the South African Communication Service ZLWKVSHFLÀFUHIHUHQFHWRWKHIROORZLQJVHFWLRQV
was dissolved and the GCIS established by Cabinet,
largely on the basis of recommendations contained 2.1.1. Section 41: Cooperative governance
in the report of the Task Group on Government values.
Communications (Comtask: 1996: 58). 2.1.2. Section 195: Basic values and principles
governing public administration.
*RYHUQPHQW·VPDQGDWHUHTXLUHVWKDWLWVFRPPXQLFDWLRQ
2.1.3. Sections 231: International agreements.
be expanded to enhance access to information that
2.1.4. The Public Finance Management Act
HQDEOHV WKH SXEOLF WR SDUWLFLSDWH LQ WKH FRXQWU\·V
(PFMA), 1999 (Act 1 of 1999), as
transformation and in bettering their own lives; that
amended.
it should bring the realities of our emergent and
2.1.5. The Revised Framework for Strategic
thriving democracy to the attention of the international
community; and promote the African Renaissance, Plans and Annual Performance Plans
including regional integration and implementation of (APPs).
people-centred development programmes. 2.1.6. The 2019-2024 MTSF.
The primary responsibility of the GCIS is to ensure 2.2 Policy mandates
the democratic strength, success and security of the 7KH*&,6·VVWUDWHJ\LVXQGHUSLQQHGE\
country through rapid, responsive and continuous the 2019-2024 National Communication
FRPPXQLFDWLRQ RI JRYHUQPHQW·V DFKLHYHPHQWV LQ Strategy Framework (NCSF), approved
meeting the mandate to rule given by the citizens of by Cabinet in 16 October 2019. Working
South Africa. The strategic intent speaks of necessity with other government departments, the
and therefore of the broad agenda of the manifesto of GCIS will drive the implementation of the
the ruling party. NCSF across the communication system
over the Medium Term Expenditure
Therefore, the GCIS is responsible for providing Framework (MTEF) period.
strategic leadership and coordinating a government
communication system that ensures that the public is 2.2.2 Government Communication Policy,
informed, and have access to government programmes approved by Cabinet on 22 August 2018.
DQGSROLFLHVWKDWEHQHÀWWKHP
9Government Communication and Information System
PART B:
OUR STRATEGIC
FOCUS
THE PULSE OF COMMUNICATION EXCELLENCE IN GOVERNMENT
103. VISION Openness and • The organisation should always be open with its
transparency communications, disclose all relevant information, and
The pulse of communication excellence in government. be accountable for its actions.
• Transparency demands that the department and its
4. MISSION RIÀFLDOVDUHVWUDLJKWIRUZDUGDQGKRQHVWLQWKHLUGHDOLQJV
at all times.
7R GHOLYHU HIIHFWLYH VWUDWHJLF JRYHUQPHQW FRPPXQLFDWLRQ VHW DQG LQÁXHQFH • 2IÀFLDOV VKRXOG SURYLGH FROOHDJXHV DQG FOLHQWV ZLWK
adherence to standards and coherence of message and proactively communicate access to accurate, relevant and timely information.
with the public about government policies, plans, programmes and achievements. • The department recognises that transparency and
accountability are essential for good governance.
5. ORGANISATIONAL VALUES Innovation • The department strives to be receptive to new ideas and
DGRSW D ÁH[LEOH DSSURDFK WR SUREOHPVROYLQJ 2IÀFLDOV
Value Meaning and behaviour associated with the value are encouraged to think beyond the norm.
• 2IÀFLDOV DUH HQFRXUDJHG WR KHOS HDFK RWKHU DGGUHVV
Professionalism • The organisation strives to operate at the highest level issues that cannot be addressed by a person working
of professionalism in all business dealings at all times. in isolation.
• Professionalism is embodied in friendly, polite and Honesty and • 2IÀFLDOV VKRXOG H[HUFLVH KRQHVW\ LQ DOO WKHLU EXVLQHVV
EXVLQHVVOLNHEHKDYLRXU,WGULYHVDSHUVRQ·VDSSHDUDQFH integrity GHDOLQJVDQGVWULYHWRSURWHFWWKHGHSDUWPHQW·VLQWHJULW\
demeanour and professional interactions, providing at all times.
RWKHUVZLWKDSRVLWLYHÀUVWLPSUHVVLRQ • 2IÀFLDOV VKRXOG FRPPLW WR WKH DFWLRQV WKH\ KDYH
• 2IÀFLDOV VKRXOG GHPRQVWUDWH SURIHVVLRQDOLVP E\ EHLQJ undertaken on behalf of their clients.
courteous, honest and behaving responsibly when • The department strives for equity, fairness and good
dealing with clients and representing the organisation. HWKLFVLQLWVGHFLVLRQPDNLQJDQGH[SHFWVLWVRIÀFLDOVWR
• 2IÀFLDOV VKRXOG GHPRQVWUDWH D OHYHO RI H[FHOOHQFH WKDW do the same with regard to one another.
JRHVEH\RQGWKHGHSDUWPHQW·VQRUPDOZRUNDQGRIÀFLDO • The department honours its commitments to build a
requirements. foundation for trust.
Diversity • The department contributes to democracy and equality
by promoting a safe, positive and nurturing environment
for everyone.
• 2IÀFLDOVVKRXOGUHFRJQLVHDQGUHVSHFWWKDWHDFKSHUVRQ
is different. This difference can refer to race, ethnicity,
gender, gender preference, age, religious beliefs, socio-
economic status or other ideologies.
• 2IÀFLDOVVKRXOGVWULYHWRXQGHUVWDQGDQGHPEUDFHHDFK
RWKHU·V SRLQWV RI YLHZ EH\RQG VLPSOH WROHUDQFH WKXV
giving everyone the opportunity to express themselves.
This attitude should extend to the public.
116. SITUATIONAL ANALYSIS lesbian, gay, bisexual, transgender and intersex The government website (ZZZJRY]D) is the top South
community. $IULFDQ JRYHUQPHQW ZHEVLWH DQG LV WKH ÀUVW UHVXOW RQ
6.1 External Environment Google for the South African Government. It increased
The scourge of crime remains a challenge despite from 13,712,621 page views in 2015 to 23,4569,297 in
Introduction dedicated programmes to deal with the problem. While 7KHZHEVLWHLVZKHUHPRVWFLWL]HQVJRWRÀUVWIRU
certain categories of serious crime have been on the information about government.
South Africa has made many positive strides over decline, other categories such as contact crimes are
the past 25 years in building the country that was on the increase, and people still do not feel safe in Despite this success, electronic content is only
envisioned at the start of our hard-won democracy in their homes and neighbourhoods. available to those South Africans who have access to
7KHUHKDVEHHQQRWDEOHSURJUHVVDVUHÁHFWHG technology and the Internet. South Africans living in
in the FOCUS FOR THE NEXT FIVE YEARS
The GCIS will harness the various communication 7KHZRUNRIWKHGHSDUWPHQWRYHUWKHQH[WÀYH\HDUV Radio, video and social media are powerful
structures across the government communication is closely guided by the MTSF 2019-2024 and the communication tools that the GCIS use to expressly
system to expand communication to more South seven priorities that emanate from it. These include: engage with the public. The360 magazine is one
Africans. In doing so, the department will be able of the tools we use to communicate directly with
to do more with its limited resources and build a Priority 1: Capable, ethical and developmental senior government employees, empowering them
cohesive communication front in meeting South State. with information on government programmes and
$IULFDQV·LQIRUPDWLRQQHHGV Priority 2: Economic transformation and job policies.
creation.
There will be a strong focus on how communication Priority 3: Education, skills and health. Our outreach programme encompasses community
is coordinated across government departments. radio talk shows, taxi ranks and mall activations, and
Priority 4: Consolidating the social wage through
The strengthening of coordination in local, provincial blitzes on commuter trains, and talk shows at local
reliable and quality basic services.
and national spheres holds enormous potential for community radio and television (TV) stations.
Priority 5: Spatial integration, human settlements
advancing the government message.
and local government. ,]LPEL]R and door-to-door communication enables
The joint planning, sharing of resources and Priority 6: Social cohesion and safe communities. WKH*&,6WRNHHSLWVÀQJHURQWKHQDWLRQDOSXOVHDQG
integration of efforts are essential in growing the Priority 7: A better Africa and world. sometimes act as an early warning signal to issues
UHDFK RI RXU FRPPXQLFDWLRQ HIIRUWV LQ DQ HIÀFLHQW arising in the community.
and cost-effective manner. The GCIS will provide The GCIS will use its suite of communication
support in conceptualising campaigns, developing platforms and products to share information Through dedicated Monitoring and Evaluation, the
communication strategies, content development, RQ JRYHUQPHQW·V NH\ SULRULWLHV 7KH IRUWQLJKWO\ GCIS will measure the communication interventions
information dissemination and stakeholder 9XN·X]HQ]HOH newspaper is the only national across the seven priorities of the MTSF 2019-2024.
engagement. publication focused on the key priorities, with an
emphasis on opportunities created by government. The GCIS is at the heart of government
7KH DGPLQLVWUDWLRQ·V QHZ 'LVWULFW 'HYHORSPHQW SAnews has become a valuable source for analysts communication by creating one message which will
Model (DDM), which aims to improve the coherence as well as for the Cosmopolitan Capital and Metro GULYHWKHSURPRWLRQRIKRSHDQGFRQÀGHQFH7KLVZLOO
and impact of government development model in Mobiles segments of the GSM. It is complemented EHVXVWDLQHGZLWKFLWL]HQSDUWLFLSDWLRQDQGDVSHFLÀF
the 44 districts and eight metropolitan municipalities, by the daily news bulletins and the social-media drive of leading behavioural change and societal
will be supported by communication that keeps presence of government on Facebook, Twitter, Flickr development.
South Africans abreast of technical developments and other online platforms.
that have a direct impact on them.
13CAN THE GCIS CONTINUE TO DELIVER ON ITS out of ignorance or misinformation. The stories 6.2 Internal Environment
MANDATE? generated by media can contribute to our development
by allowing South Africans to make better decisions or Organisational Environment
In reaching all 57 million South Africans, the GCIS take advantage of opportunities.
will be required to maximise its work and efforts by The department has a total staff establishment of 468
tapping into the various communication structures Through partnerships the department will ensure SRVWV RI ZKLFK DUH ÀOOHG7KH SRVLWLRQV IRU '*
and disciplines across government. This is critical that the media help advance the dissemination of two Deputy DGs (DDG) remain vacant. The Human
IRU WKH GHSDUWPHQW WR RYHUFRPH LWV OLPLWHG ÀQDQFLDO information to South Africans. Working with Brand Resource Plan (HRP) has been developed to align the
resources and human resource capacity constraints. South Africa (Brand SA), the GCIS will continue workforce with the strategic goals of the department.
to build the image of South Africa to the world, in The plan will be reviewed in line with the strategy and
Moreover, to ensure more dynamic and responsive particular to Africa. structure to ensure that appropriately skilled people
communication that meets the needs of all South deliver on the mandate of the department.
Africans, the GCIS will need to leverage the CONCLUSION
communication budgets of other departments to The department has made positive strides in the
implement overarching communication campaigns. In implementing this strategic plan, the GCIS will areas of recruitment and retention of employees on
pursue its constitutional mandate to inform the public salary Level 12 and below through internal recruitment
The enhanced coordination of the government about the work and programmes of government. To processes. Going forward, the department will work
communication system is central to the GCIS delivering achieve this mandate, the GCIS will rely on a variety WRUHFUXLWDQGUHWDLQDVXLWDEO\TXDOLÀHGFDSDEOHDQG
on its mandate. This will allow the department to draw of products and platforms at its disposal such as skilled workforce, and maintain the vacancy rate
in the expertise and content products that will enable 9XN·X]HQ]HOH, SAnews and the government website below 10%, as prescribed by the Department of Public
one cohesive government message. (ZZZJRY]D). Service and Administration.
In ensuring that communication is coordinated at the Despite the variety of products and platforms, the The department has developed the Employment
highest level, the department will ensure that one GCIS does not have enough resources to reach the Equity Plan that aims to address past imbalances.
government message is communicated through many 57 millions of South Africa who rely on it to receive This plan provides a framework for the recruitment
voices to amplify it across society. The department information. This means that as we move forward, we of staff from a historically disadvantaged background
is structured to oversee and enable effective will have to put more resources so that we can reach as well as numerical targets for the achievements
communication in this regard, millions of South Africans, and empower them with of representivity within the department. To enhance
information and programmes of government. equity, the department will designate certain number
The GCIS will pay special attention to building of posts and advertise them to promote representivity.
JRYHUQPHQW·V UHODWLRQVKLS ZLWK WKH PHGLD ERWK The GCIS will also explore partnerships between This will be achieved through targeted recruitment
internationally and domestically. The media are departments so that citizens are informed about our and partnership with institutions for persons with
essential partners who can ensure that citizens have policies and programmes to improve their lives. We disabilities.
access to information which is essential to the health can do this by leveraging our collective budgets to
of our democracy and the overall development of our maximise on our impact. The GCIS acknowledges that unethical behaviour
country. UHSUHVHQWV D VLJQLÀFDQW SRWHQWLDO ULVN WR WKH *&,6·V
This should be our roadmap to ensure that relevant DVVHWV VHUYLFHGHOLYHU\ HIÀFLHQF\ DQG UHSXWDWLRQ
Media are well placed to ensure citizens make information reaches all South Africans and to remind The department has the responsibility to create
responsible and informed choices rather than acting them to play their part in growing South Africa together. an environment in which its strategic objectives
14are achieved with integrity. It will analyse ethics 3URJUDPPH $GPLQLVWUDWLRQ7KHGHSDUWPHQW·VIXQGHG a repository for reports on SharePoint to support
and corruption risks as part of its system of risk establishment is expected to be 469 permanent posts. organisational decision-making. IT infrastructure
management. The department will develop and will be upgraded to improve systems performance
implement the ethics strategy with the aim to prevent Spending on goods and services over the medium to handle more data and automation of business
and deter unethical conduct and acts of corruption. term is expected to be primarily on operating leases, processes. The use of Skype for business will be
Subsistence and Travel (S&T) and operating expenses extended over the medium term for virtual meetings
The department conducted a desktop Skills Audit relating to the publication and distribution of the and reduce the cost of S&T for the GCIS.
to identify current and requisite skills. Training of monthly 9XN·X]HQ]HOH newspaper. The department
employees in line with the results of the Skills Audit will focus over the medium term on coordinating and The GCIS has automated some of the business
EHJDQ GXULQJ WKH ÀQDQFLDO \HDU DQG ZLOO professionalising government communication and processes, which is e-Leave, e-Requisition
continue for the medium-term period. Training and making it as cost-effective as possible. for procurement, performance contracting and
GHYHORSPHQW ZLOO IRFXV RQ DFFUHGLWHG KDUG WR ÀOO assessment and an electronic organisational
vacancies (scarce and critical skills) in line with the The 2018/19 unaudited Annual Financial Statements performance reporting system to track achievements
4IR. (AFS) were submitted to National Treasury and the of targets set in the APP. The automation of the S&T
Auditor-General South Africa (AGSA) not later than claims process is planned for implemented in the
To ensure ethical behaviour, the department enrolled the legislated date of 31 May 2019, for which the medium term.
all SMS members on the compulsory training for Ethics AGSA issued yet another a clean-audit report by 31
in the Public Service. The remaining employees will July 2019. The GCIS will maintain software licences for
be enrolled during the medium-term period. LWV (OHFWURQLF 2IÀFH $SSOLFDWLRQV DQQXDOO\ 7KH
The procurement and demand plans for the department department will over the MTEF request additional
A Gender Forum is in place in the department and were developed and submitted timeously to National funds to renew its aging IT infrastructure in both
one of its functions is to look into ways of preventing Treasury. In addition, the sourcing strategy was WKHSURYLQFLDODQGKHDGRIÀFHV,WZLOODOVRLQWURGXFH
GBV and sexual harassment. The department also developed for goods and services. The procurement an online sourcing of human capital through
HVWDEOLVKHGDZRPHQDQGPHQ·VIRUXPVWRFUHDWHDQ of goods and services was rendered successfully, e-Recruitment by automating the training request and
opportunity for employees to discuss GBV issues. The including facilitating media-buying transactions on approval process. In addition, the Audit Risk Software
department regularly hosts GBV awareness sessions behalf of government client departments and entities. is used to automate data analysis and increase audit
for its employees, and was by end of 2019 developing HIÀFLHQF\
a GBV programme plan for implementation in the 7KH *&,6 SODQV WR WDS LQWR VRPH RI WKH EHQHÀWV RI
department. Cloud-based technologies for use with applications In light of the technological advancement and the
used to disseminate information for public acceleration of the 4IR, employees will require new
The GCIS was allocated R471.4 million in 2020/21, consumption. Accessing Cloud computing will allow skills to keep up with the changes. The GCIS will
R500.3 million in 2021/22 and R519 million in the organisation to run applications on the Internet upskill staff and further ensure they are multi-skilled to
2022/23. Compensation of employees comprises rather than with software downloaded on a physical use different communication platforms or approaches
on average 62% of the budget over the medium computer or server. It enables the quicker access to to enhance communication outputs.
WHUP $ WRWDO RI RI WKH GHSDUWPHQW·V DOORFDWLRQ applications to remote resources and local hardware
over the medium term is spent in the Programme: failures will not result in data loss.
Content Processing and Dissemination as well as
the Programme: Intergovernmental Coordination The department will build capacity on Business
and Stakeholder Management, and 37% in the Intelligence Reporting and Data Analytics and create
156.3 Organisational Structure
The GCIS implements its mandate through the following three programmes,
each headed by a DDG.
6.3.1 PROGRAMME 1: Administration
Purpose: Provide strategic leadership, management and support services
to the department.
Subprogramme 1.1: Strategic Management (SM)
Subprogramme 1.2: Human Resources (HR)
Subprogramme 1.3: Information Management and Technology (IM&T)
Subprogramme 1.4: Financial Administration
Subprogramme 1.5: Internal Audit.
6.3.2 PROGRAMME 2: Content Processing and Dissemination
Purpose: Provide strategic leadership in government communication
to ensure coherence, coordination, consistency, quality, impact and
responsiveness of government communication.
Subprogramme 1.1: Products and Platforms
Subprogramme 1.2: Policy and Research
Subprogramme 1.3: Communication Service Agency.
Subprogramme 1.4: Entity Oversight
Subprogramme 1:5: Media Policy.
6.3.3 PROGRAMME 3: Intergovernmental Coordination and
Stakeholder Management
Purpose: Implementation of development communication, through
mediated and unmediated communication and sound stakeholder relations
and partnerships.
Subprogramme 1.1: Media Engagement
Subprogramme 1.2: Cluster Communication
Subprogramme 1.3: Provincial and Local Liaison
16Organogram
Minister
Deputy Minister
Director:
6ɉJLVM[OL Director-General
Director-General
Deputy Director-General:
Deputy Director-General: Deputy Director-General:
Intergovernmental Coordination and
Content Processing and Dissemination Corporate Services
Stakeholder Management
Chief Director: Chief Director: Chief Director: Chief Director:
Policy and Research Provincial and Local Liaison Strategic Management Internal Audit
Chief Director: Chief Director:
Chief Director:
Social Sector and Governance
Products and Platforms Human Resources
and Admin Cluster
Chief Director: Chief Director:
Chief Director:
Economic and Infrastructure, Information Management
Communication Service Agency Justice and International Cluster and Technology
Chief Director: Chief Director:
*OPLM-PUHUJPHS6ɉJLY
Entity Oversight Media Engagement
Chief Director:
Media Policy
17Government Communication and Information System
PART C:
MEASURING OUR
PERFORMANCE
THE PULSE OF COMMUNICATION EXCELLENCE IN GOVERNMENT
187. INSTITUTIONAL PERFORMANCE INFORMATION Improve coordination Strengthened intergovernmental communication
between national,provincial system informed by DDM
7.1 Measuring the Impact and local government to
improve service delivery
Impact Statement Informed Citizens and Intergrated Participatory local Informed and empowered citizens
Communication System governance mechanisms
and citizen engagement
7.2 Measuring outcomes
7.2.1 MTSF 2019 - 2024 outcomes link to departmental outcomes 7.2.2 Departmental outcomes
MTSF Priority Priority 1: Capable, ethical and developmental MTSF Priority Priority 1: Capable, ethical and developmental
state. state.
MTSF outcomes Departmental outcomes Programme Outcome
Improved leadership, Good corporate governance 1. Programme 1: 1.1 Good corporate governance
governance and Improved strategic governance of entities Corporate Services
accountability
2. Programme 2: 2.1 Information to empower citizens and enable
Content Processing and participation and holding government to
MTSF Priority Priority 1: Capable, ethical and developmental Dissemination account
state.
2.2 Research, media analysis and monitoring
MTSF outcomes Departmental outcomes and evaluation to inform communication
Public value and trust, Information to empower citizens and enable strategies and campaigns
Active citizenry and participation and holding government to account *RYHUQPHQW·VVHYHQSULRULW\DUHDV
partnerships in society Research, media analysis and monitoring and supported by communication content and
evaluation to inform communication strategies services
and campaigns 2.4 Improved strategic governance of entities
*RYHUQPHQW·VVHYHQSULRULW\DUHDVVXSSRUWHGE\ 2.5 Transforming mainstream print and
communication content and services digital media, advertising and community
Transforming mainstream print and digital media, media
advertising and community media 3. Programme 3: 3.1 Improved relations with the media
Intergovenmental 3.2 Strengthened intergovernmental
MTSF Priority Priority 1: Capable, ethical and developmental Coordination communication system informed by the
state. and Stakeholder DDM
MTSF outcomes Departmental outcomes Managament 3.3 Informed and empowered citizens
Social compact and Improved relations with the media
engagement with key
stakeholders
198.DEPARTMENTAL PROGRAMMES Accessing Cloud computing will allow the organisation to run applications on the
Internet rather than with software downloaded on a physical computer or server. It
8.1 Programme 1: Administration enables the quicker access to applications to remote resources and local hardware
failures will not result in data loss.
Programme purpose Provide strategic leadership, management
and support services to the department. The department will build capacity on Business Intelligence Reporting and Data
Analytics and create a repository for reports on SharePoint to support organisational
Outcome Good corporate governance
decision-making. IT infrastructure will be upgraded to improve systems performance
to handle more data and automation of business processes. The use of Skype for
7KHSURJUDPPH·VIXQFWLRQVDUHRUJDQLVHGLQWRWKHIROORZLQJÀYHVXESURJUDPPHV
business will be extended over the medium term for virtual meetings and reduce
• SM is responsible for developing and implementing SM processes,
costs for the GCIS.
procedures and systems in compliance with relevant legislation. These
LQFOXGHFRRUGLQDWLQJWKHGHYHORSPHQWDQGLPSOHPHQWDWLRQRIWKHGHSDUWPHQW·V
8.2 Programme 2: Content Processing and Dissemination
Strategic Plan and APP, performance monitoring and reporting, and
implementing an enterprise risk management for the department.
Programme purpose Provide strategic leadership in government
• HR is responsible for strategic leadership in the implementation of the communication to ensure coherence, coordination,
GHSDUWPHQW·V+5PDQDJHPHQWVWUDWHJ\ consistency, quality, impact and responsiveness of
• IM&T is responsible for establishing and supporting IM&T systems in the government communication.
GCIS. Outcome 2.1 Information to empower citizens and enable
participation and holding government to account
• The CFOSURYLGHVWKHGHSDUWPHQWZLWKRYHUDOOÀQDQFLDODQGVXSSO\FKDLQDQG
facility management services, and guides management in complying with 2.2 Research, media analysis and monitoring and
legislative requirements, budget planning and administration. evaluation to inform communication strategies and
campaigns
• Internal Audit improves governance, risk management and control processes.
*RYHUQPHQW·VVHYHQSULRULW\DUHDVVXSSRUWHGE\
communication content and services
Programme 1: Administration
2.4 Improved strategic governance of entities
Outcome Outcome Indicator Baseline Five-Year Target 2.5 Transforming mainstream print and digital media,
advertising and community media
Good corporate 8QTXDOLÀHGDXGLW 8QTXDOLÀHGDXGLW 8QTXDOLÀHGDXGLW
governance opinion obtained opinion opinion
7KHSURJUDPPH·VIXQFWLRQVDUHRUJDQLVHGLQWRWKHIROORZLQJÀYHVXESURJUDPPHV
• Products and Platforms develops content for the GCIS. Funding for the
Explanation of Planned Performance over the Five-Year Planning Period
subprogramme will be used for writing assignments; printing the government
The HRP has been developed to align the workforce with the outcomes of the
newspaper, language services for products that require translation, editing and
department. The HRP will be reviewed in line with the strategy and structure to
SURRIUHDGLQJ FRQWHQW PDQDJLQJ WKH RIÀFLDO JRYHUQPHQW DQG *&,6 ZHEVLWH
ensure that appropriately skilled people are in the right place at the right time and to
and social media accounts; and the production of government publications.
respond to critical areas in the course of delivering on the mandate of the department.
The subprogramme is also responsible for the development of the government
communication strategy.
7KH*&,6SODQVWRWDSLQWRVRPHRIWKHEHQHÀWVRI&ORXGEDVHGWHFKQRORJLHVIRUXVH
with applications used to disseminate information for public consumption.
20• Policy and Research conducts research through independent service-providers Subprogramme: Communication Service Agency
WR DVVHVV KRZ JRYHUQPHQW VKRXOG DGGUHVV WKH SXEOLF·V LQIRUPDWLRQ QHHGV ,W Outcome Outcome Baseline Five-Year Target
also monitors media coverage of issues affecting government and the country. Indicator
It further provides an analysis on how the media interprets government policies
*RYHUQPHQW·VVHYHQ Number 11 818 8 450
and programmes, and assesses public perceptions in relation to government
priority areas supported communication communication communication
performance.
by communication services provided services services provided
content and services provided
• Communication Service Agency (CSA) provides media bulk-buying services
and media production services to government. It also develops distribution
Subprogramme: Entity Oversight
strategies for all government communications and oversees distribution services
Outcome Outcome Indicator Baseline Five-Year Target
outsourced to service providers. The chief directorate manages national
JRYHUQPHQW·V FRUSRUDWH LGHQWLW\ ,W IXUWKHU SURYLGHV PDUNHWLQJ DQG GLVWULEXWLRQ Improved strategic Number of compliance - 40 compliance
services for the GCIS and other government departments. governance of entities reports produced reports produced
• Entity Oversight monitors the implementation of policies by state-owned Subprogramme: Media Policy
enterprises (SOEs) and provide guidance and oversight on their governance Outcome Outcome Indicator Baseline Five-Year Target
matters. Transforming Appointment of Print - Print and Digital
mainstream print and Digital Media Media Transformation
• Media Policy conducts research and develops print media, new media and and digital media, Transformation and and Diversity Council
communications policies. advertising and Diversity Council appointed
community media
Subprogramme: Products and Platforms
Outcome Outcome Baseline Five-Year Target Explanation of Planned Performance over the Five-Year Planning Period
Indicator Products and platforms created in the GCIS will share critical information on
Information to empower Number of editions 145 editions of 175 editions of JRYHUQPHQWVHUYLFHVDQGSURJUDPPHVDVZHOODVUHÁHFWRQWKHRSSRUWXQLWLHVWKDW
citizens and enable of communication communication communication H[LVWWRRSHQWKHHFRQRP\WRPRUH6RXWK$IULFDQV*RYHUQPHQW·VPDQGDWHUHTXLUHV
participation and products published products products that its communication be expanded to enhance access to information that enables
WKH SXEOLF WR SDUWLFLSDWH LQ WKH FRXQWU\·V WUDQVIRUPDWLRQ DQG LQ EHWWHULQJ WKHLU RZQ
holding government to published published
lives. Products and platforms will be used to give information directly to the citizens
account
WRIRVWHUDQLQIRUPHGFLWL]HQU\7KH*&,6·VSURGXFWVDQGSODWIRUPVZLOODOVRIRFXVRQ
XQSDFNLQJ DQG FRPPXQLFDWLQJ WKH LPSRUWDQFH RI WKH VHYHQ LGHQWLÀHG SULRULWLHV RI
Subprogramme: Policy and Research government.
Outcome Outcome Indicator Baseline Five-Year Target
Research, media Number of reports 68 research 89 research 7KH&KLHI'LUHFWRUDWH 3ROLF\DQG5HVHDUFK·VZRUNZLOOHQDEOHWKH*&,6WRGHYHORS
analysis and monitoring to understand the reports to reports to messaging that is coherent, relevant, and resonates with the intended target
and evaluation to communication understand the understand the audiences. Furthermore, the media monitoring and media content analysis measures
inform communication environment communication communication the level to which government policies and messages are accurately reported and
strategies and environment environment interpreted by the media. The evaluation of campaigns seeks to improve the level
campaigns of effective communication by all government departments, strategically led by the
GCIS in compliance with the Government Communication Policy.
21The Chief Directorate: Entity Oversight will enable the GCIS to realise its mandate of as ensuring that government departments send different print products and
having an informed citizenry and integrated communication system by giving support materials to these centres. The subprogramme also coordinates the ,]LPEL]R
to the Executive Authority in the execution of their oversight on SOEs – Media initiatives of government in line with the DDM.
Development and Diversity Agency (MDDA) and Brand SA. Effective oversight by
the department ensures that SOEs deliver on their mandate and remain viable. The Subprogramme: Media Engagement
MDDA will create an enabling environment for media development and diversity Outcome Outcome Indicator Baseline Five-Year Target
by providing support, primarily to community and small commercial media projects.
Improved relations Number of strategic 175 strategic 225 strategic
Brand SA will develop and implement a proactive and coordinated international
with the media engagements held engagements engagements with
marketing and communication strategy for South Africa.
with the media with the media the media
8.3 Programme 3: Intergovernmental Coordination and Stakeholder
Subprogramme: Clusters
Management
Outcome Outcome Indicator Baseline Five-Year Target
Programme purpose Implementation of development communication, Strengthened % of clusters with - $OOÀYHFOXVWHUVZLWK
through mediated and unmediated communication, intergovernmental cluster communication cluster communication
and sound stakeholder relations and partnerships. communication strategies/plans strategies/plans
system informed by developed developed
Outcomes 3.1 Improved relations with the media
the DDM
3.2 Strengthened intergovernmental communication
system informed by the DDM Subprogramme: Provincial and Local Liaison
3.3 Informed and empowered citizens Outcome Outcome Indicator Baseline Five-Year Target
Informed and Number of outreach 20 384 outreach 15 420 of outreach
7KHSURJUDPPH·VIXQFWLRQVDUHRUJDQLVHGLQWRWKHIROORZLQJVXESURJUDPPHV
empowered campaigns campaigns campaigns
• Media Engagement leads and drives interaction and communication between
citizens implemented implemented implemented
government and the media. Funding in this subprogramme will be used to
ensure effective liaison between Ministers and clusters, and the media; manage Strengthened Number of 48 functional 61 functional
ongoing media liaison services to government by providing government intergovernmental functional communication communication
information; establishing, strengthening and maintaining working relationships communication communication forums forums
with foreign media and independent media; and establishing relations with South system informed coordinated forums
African missions and parliamentary stakeholders with the view of disseminating by the DDM
government information and key targeted messages.
Explanation of Planned Performance over the Five-Year Planning Period
• Cluster Communication provides strategic communication, planning,
coordination and support to clusters. It provides leadership and professional The resources in this branch are core to the realisation of the two dual functions
project management services for cluster communication campaigns. of the GCIS – the coordination and leadership of the sytem of government
• 3URYLQFLDO DQG /RFDO /LDLVRQ 3// ensures that the communication communication at national level and also intergovernmentally. Similarly, through the
coordinating forums at provincial level and local government are functional. practice of development communication and active stakeholder management, the
The sub programme implement out reach programmes to widen access of branch is central in delivering information to the public and in ensuring two-way
government programmes and policies by the public. The subprogramme is also communication between citizens and government. Through information provision,
responsible for promoting the Thusong Service Centres to the public, as well citizens should be enabled to better their lives.
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