STRATEGY 5 CULTURE AND COMMUNITY - Hervey Bay Chamber of ...
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STRATEGY 5
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CULTURE AND COMMUNITY
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STRATEGY 2 | PUBLIC REALM AND PLACEMAKING
MASTER PLAN 2021-2041 81
STRATEGY 2 | PUBLIC REALM AND PLACEMAKING
82 HERVEY BAY CITY CENTRE
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STRATEGY 5 | CULTURE AND COMMUNITY
AN INCLUSIVE CITY CENTRE
FOR ALL TO ENJOY
The city centre has a principal role to play in nurturing our cultural development
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and supporting community health and wellbeing. Our aspiration is for the city
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centre to be a place that strengthens our creative economy, embraces our
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collective heritage and offers the stage for inclusive and enjoyable public life.
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Alive with a busy program of community events Achieving these goals will be important catalysts
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and celebrations, the city centre will be the focus for the city centre’s economic growth, it will
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of community life. Every space - from laneways broadening our region’s tourism offer and nurture
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to streets and parks - will be a potential venue healthier lifestyles of our residents.
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for entertainment, cultural gatherings and social
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Underpinning these qualities will be an exception
interaction.
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city centre environment characterised by the
The city centre will enhance community vitality of quality of its public realm and buildings. It will be
STRATEGY 2 | PUBLIC REALM AND PLACEMAKING
arts, creativity, education and entertainment. It a place that is safe, welcoming and accessible
will embrace and proudly express the collective to everyone, offering visitors a rewarding and
histories and cultural values of traditional memorable experience and establishing an image
owners of the land and people of post-European and identity that drives our economy and sense
settlement. It will celebrate our subtropical of community belonging.
coastal landscape and the outdoor lifestyle
it affords.
MASTER PLAN 2021-2041 83
CULTURAL AND COMMUNITY
SUB-STRATEGIES
APPROACH SUB-STRATEGIES
These city centre strategies Building a Stronger Community management and appreciation of the cultural Attract Great Events
heritage of Pialba and Hervey Bay through
are informed by, and intersect The City Centre will offer an opportunity to
design and master planning
Events will play an important role in the cultural,
support the development of a strong and social and economic development of the city
with, a broad number of resilient community providing inviting spaces,
• Build local identity through city centre
centre. A lively regional events calendar will bring
Council policies and strategies events and activities for all people to meet
design that increases public awareness and
communities together, celebrating our region’s
appreciation of our diverse cultural history
addressing our cultural and together in large groups and small, to share their
and rich heritage represented in indigenous
diversity and fostering a shared sense of place.
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stories, interests and concerns.
Strategies and Initiatives:
community wellbeing. knowledge, shared experiences, oral history,
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Actions and Initiatives: traditional practices and skills, and a sense of • Update the Fraser Coast Regional Events
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place
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• Provide indoor and outdoor meeting spaces Strategy 2020 to establish a coordinated
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that reflect the community’s respect for • Promote the Regional Art Gallery’s profile and calendar of city centre events, attracting new
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traditional culture and excite collaboration and events that support city centre branding and
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expand its functional opportunities through an
sharing positioning
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integrated redesign of its parkland setting and
• Foster events and activities that generate an improved connectivity within the city centre • Strengthen partnerships with Fraser Coast
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interest in and understanding of others Tourism & Events, Tourism and Events
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• Integrate public art in streetscape design,
• Protect and honour our existing environmental, including: Queensland, the business sector and local
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social and heritage assets · incorporate regional stories and public art community to elevate the city centre’s profile
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objectives into placemaking and master as an event destination
• Develop strong digitally enabled networks
planning • Identify the spatial and logistical requirements
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of national, state and local event and
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Promote a Creative Community and · strategically plan public art initiatives to
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maximise cultural tourism opportunities coordinate with the ongoing city centre
a Creative Economy
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· involve arts, culture and heritage public realm planning and design process to
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The city centre will respect and reflect the practitioners and community representatives deliver high quality venues and supporting
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cultural values, meanings and beliefs of the in planning for placemaking infrastructure
STRATEGY 2 | PUBLIC REALM AND PLACEMAKING
community - including indigenous and non- · develop permanent and temporary public • Plan and implement a major re-design of
indigenous cultures - where all forms of creative artworks that reflect a sense of place City Park, renaming it Pialba Parklands, and
expression and public entertainment are
• Encourage the development of creative establish a major multifunctional outdoor event
nurtured, celebrated and valued as important
community hubs and cultural destinations space as an integrated element
contributors to the region’s cultural, social and
within the wider city centre and facilities that • Incentivise private sector investment in
economic life.
support a wide range of creative and cultural infrastructure and facilities to attract business
Actions and Initiatives: purposes including: and conference events such as short-stay
• Position cultural awareness and attract · exhibitions, ephemeral and experimental art apartments, hotels and associated conference
cultural tourism expenditure as a key focus · performance and rehearsal spaces venues
of the city centre’s identity and branding • Short term, engage with local business and
· meeting and networking opportunities
in a manner that celebrates diversity and community groups to develop a temporary
· workshops and training opportunities
community identity and strives to ensure activation program that maximises utilisation
accessibility and inclusivity • Facilitate the arts and cultural events that of existing infrastructure and facilities as
• Protect social and heritage assets - such as reflect the community’s broad cultural venues including street closures and temporary
the Rail Trail, Freedom Park, community hall and character including Aboriginal and Torres Strait car park take-overs
Rail Station - by encouraging the conservation, Islander community and people of different
age groups and abilities
84 HERVEY BAY CITY CENTRE
Safety, Equitable Access and Social
Wellbeing
The city centre will be a high quality environment
where all residents and visitors feel welcome and
safe to live, work, study or play. The city centre
will provide equal access to services and facilities
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and ensure that our services are genuinely
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responsive to the needs of the community.
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Actions and Initiatives:
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• Public realm and new development should be
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designed to be accessible and pedestrian,
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bicycle and transit friendly, and have safe
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and welcoming public gathering places that
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promote sense of place and community, health
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and safety, accessibility and social interaction
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• Promote the use of Crime Prevention Through
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Environmental Design (CPTED) principles in
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public realm and building design to make
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streets safe, comfortable and welcoming for
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all users
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• Increase venues and opportunities for access
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to leisure for children, youth, seniors and those
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with special needs
STRATEGY 2 | PUBLIC REALM AND PLACEMAKING
• Implement improvement programs to upgrade
existing public infrastructure to meet
accessibility guidelines
MASTER PLAN 2021-2041 85
PRIORITY PROJECT 6:
TEMPORARY PLACE ACTIVATION
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ENGAGING LOCAL BUSINESS AND THE COMMUNITY IN POSITIVE CHANGE
Change must be accepted, Temporary and pop-up interventions introduce
new ideas without the threat of permanency,
and ultimately championed, they test outcomes without the burden of
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by the community through an significant investment, and they immerse the
community in the experience so that they play
understanding of the benefits a role in shaping their public spaces.
to their lifestyles, business and In Hervey Bay, where seasonal peaks of visitor
the broader opportunities for activity are the norm, temporary interventions
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are a responsive option to inform and test
the future.
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change. Temporary place activators can include:
• Temporary street closures for events and
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festivals
• Car park take-overs by traders for dining
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or relaxing
• Temporary art installations
In Main Street and Torquay Road, these
interventions will help us understand the broader
traffic and car parking implications and offer
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insights into business and community benefits
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that will drive permanent change.
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STRATEGY 2 | PUBLIC REALM AND PLACEMAKING
TEMPORARY CAR PARK TAKE-OVERS
86 HERVEY BAY CITY CENTRE
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STRATEGY 2 | PUBLIC REALM AND PLACEMAKING
TEMPORARY STREET CLOSURES TEMPORARY STREET ART
STAKEHOLDERS ACTIONS TIMELINE
1, 2, 5 Action June 2022
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1, 3 Action Aug 2022
1, 2 Action Dec 2022
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1, 4 Action June 2023
1, 61, 4 Action
B E June 2024
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1, 5 Action June 2026
1. FCRC 2. Community 3. Queensland State Government 4. Other SHORT TERM SHORT TERM SHORT TERM
0 TO 5 YEARS 5 TO 10 YEARS 10+ YEARS
MASTER PLAN 2021-2041 87
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88 HERVEY BAY CITY CENTRE
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IMPLEMENTATION E
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TURNING VISION
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MASTER PLAN 2021-2041 89
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90 HERVEY BAY CITY CENTREIMPLEMENTATION:
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TURNING VISION INTO REALITY
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MASTER PLAN 2021-2041 91T
Project Priority Quick Win Short Term Action Medium Term Action Strategic Action
(Immediate) 1 to 5 years 5 to 10 years 10 years +
Low/Medium/
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92 HERVEY BAY CITY CENTRET
Project Priority Quick Win Short Term Action Medium Term Action Strategic Action
(Immediate) 1 to 5 years 5 to 10 years 10 years +
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MASTER PLAN 2021-2041 93y
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For further information contact
Customer Service
PO Box 1943
Hervey Bay Q 4655
Phone: 1300 794929
Email: enquiry@frasercoast.qld.gov.auYou can also read
