THE HELSINKI-UUSIMAA REGIONAL PROGRAMME 2.0 - Vision Strategic Priorities Objectives and Measures - Uudenmaan liitto

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THE HELSINKI-UUSIMAA REGIONAL PROGRAMME 2.0 - Vision Strategic Priorities Objectives and Measures - Uudenmaan liitto
THE HELSINKI-UUSIMAA
                                       REGIONAL PROGRAMME 2.0
              Vision • Strategic Priorities • Objectives and Measures

Publications of the Helsinki-Uusimaa
Regional Council A 40 - 2018
THE HELSINKI-UUSIMAA REGIONAL PROGRAMME 2.0 - Vision Strategic Priorities Objectives and Measures - Uudenmaan liitto
Publications of the Helsinki-Uusimaa Regional Council A 40 - 2018
    ISBN 978-952-448-489-3
    ISSN 2342-3781

    Translation: Tiina Sjelvgren
    Layout: Anni Levonen
    Illustrations: Raquel Benmergui

    Helsinki 2018

    Uudenmaan liitto // Nylands förbund
    Helsinki-Uusimaa Regional Council
    Esterinportti 2 B • 00240 Helsinki • Finland
    +358 9 4767 411 • toimisto@uudenmaanliitto.fi • uudenmaanliitto.fi

2
THE HELSINKI-UUSIMAA REGIONAL PROGRAMME 2.0 - Vision Strategic Priorities Objectives and Measures - Uudenmaan liitto
THE HELSINKI-UUSIMAA
REGIONAL PROGRAMME 2.0
DESCRIPTION SHEET..................................................................................................................................................4
PREFACE............................................................................................................................................................................5
A REGION IN A STATE OF FLUX AND TRANSFORMATION...................................................................6
      Drivers of change....................................................................................................................................................6
      Population.................................................................................................................................................................. 8
      Urbanisation.............................................................................................................................................................. 8
      Jobs and economic activities..............................................................................................................................9
      Strengths of the Helsinki-Uusimaa Region................................................................................................11
      Helsinki-Uusimaa Region in Europe..............................................................................................................12
          Regional comparisons..................................................................................................................................... 13
VISION...............................................................................................................................................................................18
      Helsinki Region 2050 – Cool & the most Vibrant region in Europe...........................................18
STRATEGIC PRIORITIES............................................................................................................................................19
      Human Wellbeing and Competence.......................................................................................................... 20
      Successful and Responsible Business....................................................................................................... 20
      Climate-aware and Diverse Region............................................................................................................. 20
OBJECTIVES AND MEASURES ............................................................................................................................21
      Human Wellbeing and Competence .......................................................................................................... 22
          Objective 1: Competent Future Inhabitants....................................................................................... 23
          Objective 2: Strength through International Connections......................................................... 25
          Objective 3: Best Wellness Services, Active Inhabitants.............................................................26
          Objective 4: Safety and Security through Solidarity.....................................................................28
      Successful and Responsible Business .......................................................................................................29
          Objective 5: Growth and Exports through New Technologies................................................ 30
          Objective 6: Business from Circular Economy.................................................................................. 32
          Objective 7: International Competence and Investments ..........................................................34
          Objective 8: Vitality from Start-ups and SMEs...............................................................................36
      Climate-aware and Diverse Region ............................................................................................................38
          Objective 9: Carbon-neutral Helsinki-Uusimaa Region by 2035..............................................39
          Objective 10: Safe and Sustainable Helsinki-Uusimaa Region...................................................42
          Objective 11: Positive Experiences and Care from Nature...........................................................45
          Objective 12: Easy and Reliable Mobility.............................................................................................46
MONITORING AND MEASURING......................................................................................................................49
      Equality, equitability and inclusion as core values...............................................................................49
      Phenomena to be monitored and indicators..........................................................................................50
PREMISES OF THE HELSINKI-UUSIMAA REGIONAL PROGRAMME............................................. 57
      Regional government reform will change the national operating environment..................58
APPENDICES................................................................................................................................................................ 60
      Appendix 1 – Smart Specialisation Strategy.......................................................................................... 60
      Appendix 2 – Financial sources for implementation of the Programme..................................61
      Appendix 3 – Summary of the Environmental Report......................................................................62
REFERENCES................................................................................................................................................................63

                                                                                                                                                                                          3
THE HELSINKI-UUSIMAA REGIONAL PROGRAMME 2.0 - Vision Strategic Priorities Objectives and Measures - Uudenmaan liitto
DESCRIPTION SHEET
    Title of publication
    The Helsinki-Uusimaa Regional Programme 2.0 – Vision • Strategic Priorities • Objectives and Measures

    Published by
    Helsinki-Uusimaa Regional Council

    Report authors
    Liisa Hyttinen and Lauri Kuukasjärvi

    Title of series and publication no.			                                   Year of publication
    Publications of the Helsinki-Uusimaa Regional Council A 40               2018

    ISBN                                                  ISSN
    978-952-448-489-3                                     2342-3781

    Language                                              No. of pages
    English                                               65

    Abstract
    The Helsinki-Uusimaa Regional Programme 2.0 was built in active cooperation between The Helsinki-Uusimaa
    Regional Council and The Centre for Economic Development, Transport and the Environment for Uusimaa (ELY),
    along with municipalities, business life, universities, research institutes and organisations. The Programme includes a
    vision for 2050 and strategic priorities for 2018–2021. And it provides a basis for the strategy work carried out as a
    part of the health, social services and regional government reform project for the Helsinki-Uusimaa Region 2019.
        The Helsinki-Uusimaa Regional Council is responsible for the regional planning and development, in keeping
    with the Act on Regional Development and the Land Use and Building Act. When building the Programme, the
    strategic plans and priorities of the municipalities have been taken well into consideration. As a result, it is a
    steering instrument for municipalities, the regional authorities and the Regional Council itself, and when the
    programme was drawn up, its impact was also ascertained. That is why attention has also been drawn to the fact
    that the Metropolitan Area and other Helsinki-Uusimaa Regions will use their own starting points to create vitality.
    Naturally, different areas of the region differ considerably from each other, and consequently their attractiveness
    and competitive assets are based on different strenghts. Therefore, it is very important for each area to recognise its
    own strengths in order to retain or increase its attractiveness.
        The vision is “Helsinki Region 2050 – Cool & the most Vibrant region in Europe”. The strategic priorities for the
    Regional Programme are Human Wellbeing and Competence, Successful and Responsible Business, and Climate-
    aware and Diverse Region. Each priority covers four objectives and each objective also includes measures to
    implement the Programme. The objectives determined for each priority can be used to consolidate the wellbeing of
    the inhabitants along with the success of the region, regardless of which scenario identified in the future analysis of
    2016 seems to be most probable for the future.
        Open-minded partnerships, operating models and science, as well as art and technology are the cross-cutting
    themes of the Programme. It includes a comparison of the Helsinki-Uusimaa Region and some other European
    regions (Stockholm County, the Capital Region of Denmark, Hamburg and North Holland). Among others, social
    wellbeing, financial competitiveness and innovations are being compared. It also includes the priorities and key
    measures of the Regional Smart Specialisation Strategy. By focusing funds on excellence, the competitiveness of
    the region can be improved of considerably. Furthermore, the Smart Specialisation Strategy is closely linked to the
    Europe 2020 strategy and to those policy and financial instruments supporting it.
        The Programme is carried out with the help of a more detailed, and annual Regional Implementation Plan. The
    Implementation Plan is a tool to channel European structural funding, and national funding allocated to the region.

    Keywords
    Regionl development, Helsinki-Uusimaa, Helsinki-Uusimaa Regional Council, Strategic planning, Vision, Goals, Actions,
    Climate smart, Versatile, Region, Success, Responsibility, Business, Wellbeing, Inhabitants, Measurement, Follow-up

    Övriga uppgifter
    A pdf version of the publication can be found on our website: www.uudenmaanliitto.fi/julkaisut.
    The publication is published both in Finnish and in Swedish.

4                                              The Helsinki-Uusimaa Regional Programme 2.0
THE HELSINKI-UUSIMAA REGIONAL PROGRAMME 2.0 - Vision Strategic Priorities Objectives and Measures - Uudenmaan liitto
PREFACE

The Helsinki-Uusimaa Regional Programme 2.0                      the descriptions of the three priorities and twelve
covers a period from 2018 to 2021. It was drawn                  objectives. Each objective also includes measures
up in keeping with the Act on Regional Develop-                  to implement the Programme. In the course of the
ment and Administration of Structural Fund                       multi-step cooperation process, various parties
Operations (7/2014) and guidelines issued by the                 also raised points that deserve attention as part of
Ministry of Economic Affairs and Employment.                     regional development efforts.
The Programme is intended to steer development                       The European Union is changing, and prepara-
of the entire region and allocation of resources                 tions of programmes for the next funding period
to different parts of the region and for various                 are ongoing. It is important for the Helsinki-Uusi-
purposes. Covering the entire region, it is a joint              maa Region to embark on a systematic effort to
programme carried out through measures taken by                  influence the themes and contents of various EU
various parties. The region’s robust growth must                 programmes, in order to ensure that these can still
be directed on the basis of a shared vision and in               be used to further benefit regional development.
an economically, ecologically, socially and cultur-                  The focus of regional development on urban
ally sustainable manner.                                         areas has been raised to the forefront, in particular
    While the Helsinki-Uusimaa Regional Pro-                     on the initiative of the City of Helsinki. While the
gramme is intended to help discharge the region’s                Helsinki-Uusimaa Regional Programme was being
current functions, it also involves an element                   drawn up, it was concluded that urban develop-
of preparation for changes being introduced by                   ment policy is important for the entire region; in
the forthcoming regional government reform. It                   addition to the Helsinki Metropolitan Area and
provides a basis for the strategy work carried out               the so-called KUUMA municipalities girdling the
as a part of the health, social services and regional            Metropolitan Area, it also has a bearing on condi-
government reform project for the Helsinki-                      tions for development and success in the eastern
Uusimaa Region 2019.                                             and western parts of the Helsinki-Uusimaa Region.
    The Programme was built in active cooperation                    Economic and population growth places
with local authorities, higher education institutions,           emphasis on continuous monitoring of challenges
NGOs and public authorities. Its foundation was in               involved in mobility, transport and logistics. The
the future analysis for the Helsinki-Uusimaa Region,             ease and comfort of the movement of people
which was conducted during 2016 to identify the                  and goods are important, not only in terms of
region’s key general change factors and create                   economic development and quality of life, but also
alternative scenarios for the future. In the end, the            from the perspectives of the environment and
Programme came down to three strategic priori-                   wellbeing.
ties, each covering four objectives.                                 Regional identity is highlighted as part of areas
    These strategic priorities – Human Wellbeing                 such as tourism development. During the process
and Competence, Successful and Responsible Busi-                 of drafting the Programme, it was noted that the
ness, and Climate-aware and Diverse Region – form                Helsinki-Uusimaa Region encompasses several
the framework for the Programme. While these are                 identities linked to a specific city district, municipal-
the key areas of the region’s future, they are also              ity or village, language, archipelago or geographical
global sustainable development goals.                            location. The region would do well to diversify its
    Preparation of the Helsinki-Uusimaa Regional                 efforts relating to regional identity with a view
Programme 2.0 involved diverse discussions of key                to communicating a more distinct identity for the
current and future phenomena including the most                  forthcoming new regional government.
relevant of these as part of development policies,
objectives and measures for the years to come.                   Ossi Savolainen
The Programme’s core contents are covered in                     Regional Mayor

                                       The Helsinki-Uusimaa Regional Programme 2.0                                           5
THE HELSINKI-UUSIMAA REGIONAL PROGRAMME 2.0 - Vision Strategic Priorities Objectives and Measures - Uudenmaan liitto
A REGION IN A STATE OF FLUX AND
    TRANSFORMATION

    Drivers of change                                               measures. This will have both direct and indirect
                                                                    effects on economic development. Heat, scarcity
    Globalisation, climate change, digitalisation                   of food and lack of water, storms, heavy rains and
    and demographic changes are drivers ushering                    floods will result in major costs and climate refu-
    advanced societies at an accelerating pace towards              gees around the world. Measures taken to mitigate
    transformation of the economy and work. This                    and adapt to climate change have a bearing on
    period of transformation is also increasing insecuri-           transport, energy production, food, community
    ties in many different sectors both in Finland and              structures, construction and material efficiency.
    around the world.                                                   The Helsinki-Uusimaa Region can achieve posi-
        Globalisation has transformed the political                 tive economic and employment effects by making
    and decision-making environment. States and                     use of new intelligent environmental solutions
    regions are now operating in a path-dependent                   and technologies. Climate-awareness changes
    world, where their decisions are also influenced                consumer habits while also steering how the
    by remote global players. Goods and services,                   markets function. However, it is as yet difficult to
    manufacturing and people, as well as capital and                foresee all the effects that the post-fossil economy
    processes are moving in an almost unlimited                     will have on the economy and work. Domestically,
    manner, which has diminished the opportunities for              global warming may improve growth conditions
    states and regions to influence and steer politics.             in agriculture and forestry. Then again, extreme
    The Helsinki-Uusimaa Region is one of the 272                   weather phenomena and alien species may weaken
    regional players in Europe that also operate at a               production conditions. First and foremost, climate
    global level. As the largest region in Finland, the             change boils down to the future of humanity and
    Helsinki-Uusimaa Region should play an active                   nature.
    role to work for the benefit of its own future and                  We have competence in new technologies,
    for the whole of Finland. However, democracy,                   which is also being applied through smart speciali-
    national sovereignty and globalisation are factors              sation. Examples include digitalisation, automation,
    that are often challenging to reconcile. In addition,           robotisation, artificial intelligence, machine learn-
    nationalism and populism may slow down the                      ing, augmented reality, virtual reality, the Internet
    progress of globalisation.                                      of Things (IoT), and blockchain technology. Techno-
        Mitigation of and adaptation to climate                     logical developments are fracturing economic logic
    change are steered through political decisions and              from ownership to taxation, as well as the ways

6                                            The Helsinki-Uusimaa Regional Programme 2.0
THE HELSINKI-UUSIMAA REGIONAL PROGRAMME 2.0 - Vision Strategic Priorities Objectives and Measures - Uudenmaan liitto
and operating models of working. New ways of                                       The Helsinki-Uusimaa Region is a strongly inter-
working are changing revenue-generation models                                 national region. Its bilingualism opens up windows
and contractual practices in the world of work. As                             to Nordic cooperation while consolidating our in-
old occupations disappear, the future will also see                            ternational character. In addition, strengthening the
the emergence of completely new occupations and                                use of English will contribute to implementation
sectors. The shifting foundations of the economy                               of the Programme’s objectives and measures. As
and work will influence people’s wellbeing and,                                immigrants are typically young adults, immigration
on a broader scale, the whole of society’s welfare                             mitigates the deteriorating demographic depend-
model and its structures. Even though these                                    ency ratio. Non-native speakers3 account for 12%
changes are considered to be inevitable in debates,                            of the population of the Helsinki-Uusimaa Region,
the Nordic social model has – at least in the                                  which is home to 56% of Finland’s non-native
past – turned out to be very adaptable to changing                             speakers. The relative proportion of non-native
circumstances. Segregation of the labour market                                speakers is highest in the Helsinki Metropolitan
has not been as pronounced here as elsewhere in                                Area (15%) and lowest in the Western Uusimaa
Europe.                                                                        Region (4.5%).
    Demographic change, including the ageing                                       Regardless of immigration, the ageing popula-
population, will dramatically alter the dynamics of                            tion and deteriorating dependency ratio will
culture and the economy in the future. The demo-                               continue to present challenges for the Helsinki-
graphic dependency ratio1 will inevitably decline                              Uusimaa Region in the years to come. The most
both in the Helsinki-Uusimaa Region and in Finland                             significant changes will be faced by the Western
as a whole, as the native-born population grows                                and Eastern Uusimaa Regions (Table 1), whereas
older. The economic dependency ratio2, in turn,                                the population structure is better in the Helsinki
will have a significant impact on economic balance,                            Metropolitan Area and its surrounding suburban
including the sustainability gap. The demographic                              municipalities, known as the KUUMA region. The
and economic dependency ratios are not independ-                               younger population structure in the Metropolitan
ent of each other: if the demographic dependency                               Area decreases the average age of the entire
ratio is poor or challenging, it is very likely that its                       region. Nevertheless, the dependency ratio will
economic counterpart is also the same.                                         also present a problem for the Metropolitan Area
                                                                               in the future.

Table 1: Proportion of the population aged 65 and over (%).

                                                   2016                           2040

  Helsinki Metropolitan Area                       15.8                           20.6

  Suburban KUUMA region                            17.0                           25.4

  Western Uusimaa Region                           23.3                           31.7

  Eastern Uusimaa Region                           21.4                           28.7

  Helsinki-Uusimaa Region                          16.8                           22.5

  Whole country                                    20.9                           26.3

1 The demographic – i.e. population-based – dependency ratio measures the total number of children and those aged 65 or
over in proportion to the working-age population.
2 The economic dependency ratio measures the number of employed people in proportion to those not in employment.
3 ‘Non-native speakers’ refer to those whose native language is not Finnish, Swedish or Saami.

                                                    The Helsinki-Uusimaa Regional Programme 2.0                                        7
THE HELSINKI-UUSIMAA REGIONAL PROGRAMME 2.0 - Vision Strategic Priorities Objectives and Measures - Uudenmaan liitto
Population
    The Helsinki-Uusimaa Region comprises 26 mu-
    nicipalities and it is home to a total of 1.64 million                                     The Helsinki-Uusimaa Land Use Plan
    people. A skilled population inhabits a high-quality                                       2050 is an overall regional land use
    living environment in a region that also has 300                                           plan being prepared by the Helsinki-
    kilometres of coastline with harbours and the                                              Uusimaa Regional Council for the
    only internationally significant airport in Finland.                                       entire Helsinki-Uusimaa Region.
    The region is of high national significance – more                                         The plan consists of a strategic
    than one third of Finland’s gross domestic product                                         structural plan and more detailed
    is generated here. Although the phrase is trite,                                           sub-regional land use plans. The
    the Helsinki-Uusimaa Region truly is the entire                                            Helsinki-Uusimaa Land Use Plan is
    country’s economic engine and logistical link to                                           due to be adopted in 2019.
    international markets.
        One in three Finns hails from the Helsinki-
    Uusimaa Region. In 2016, the region’s population
    increased by 18,000 inhabitants. Out of the new                                alternative population projections for 2050. Table
    inhabitants, 77% were non-native speakers. In 2016,                            2 below outlines three of these projections, i.e.
    15,700 people moved to the Helsinki-Uusimaa                                    the most divergent growth models4, which were
    Region from abroad while another 9,700 left the                                chosen for structural modelling efforts to provide
    region to move abroad, amounting to a net im-                                  some background for the Helsinki-Uusimaa Land
    migration of 6,000 people to the Helsinki-Uusimaa                              Use Plan 2050.
    Region. Speakers of Finnish and Swedish accounted
    for 2,800 and 500, respectively, of all immigrants.
                                                                                   Urbanisation
    In practical terms, all Finnish speakers and some
    Swedish speakers are returnees. The Helsinki-                                  The City of Helsinki and its surroundings form one
    Uusimaa Region is also the most densely populated                              of the fastest-growing urban areas in Europe. The
    region in Finland, with population density on a par                            Helsinki Metropolitan Area and the central parts of
    with the European average. Its largest municipality                            the Helsinki-Uusimaa Region are growing through
    is Helsinki with over half a million people, while                             both natural population growth and positive net
    the smallest municipalities have about 2,000                                   migration. Conversely, natural population growth
    inhabitants.                                                                   has stagnated in the Eastern and Western Uusimaa
        According to the latest Statistics Finland                                 Regions. The Metropolitan Area is the destination
    forecast, the population of the Helsinki-Uusimaa                               for 90% of growth in the entire Helsinki-Uusimaa
    Region will be 1,726,000 in 2022 and as much as                                Region. The standing of the region’s rural areas can
    1,914,000 in 2040. In 2017, the Helsinki-Uusimaa                               be improved by intensifying interactions between
    Regional Council published a study dealing with                                urban and rural areas and tapping into the re-
    various regional economic scenarios and population                             sources of both.
    and job projections. The study puts forward five

    Table 2: Population projections for the three growth models chosen for structural modelling as part of the Helsinki-
    Uusimaa Land Use Plan 2050.

                                                                                                                        Concentrated
     Helsinki-Uusimaa                                         Centralised growth           Polycentric growth
                                      2015                                                                              decentralised growth
     Region’s population                                      2050                         2050
                                                                                                                        2050

     Population                       1,620,000               2,177,000                    2,164,000                    2,070,000

    4 Based on an expert assessment, the projections selected for developing the structural model were ‘Strong centralised growth’, ‘Strong growth at
    all centres’ and ‘Moderate decentralised growth’. The ‘Strong decentralised growth’ alternative was considered unrealistic, because a decentralised
    structure does not create conditions for sustained strong growth. As the ‘Moderate centralised growth’ projection only differs from its strong
    alternative in terms of overall volumes, it was excluded from the analysis. The ‘No growth’ alternative was also not included in the analysis.

8                                                           The Helsinki-Uusimaa Regional Programme 2.0
THE HELSINKI-UUSIMAA REGIONAL PROGRAMME 2.0 - Vision Strategic Priorities Objectives and Measures - Uudenmaan liitto
Urbanisation is a fact, not a choice. Worldwide,                          of housing estates. Homelessness, disadvantage,
  1.3 million people move to cities every day.                                  social exclusion and segregation of residential
  Urbanisation has positive and desirable effects on                            areas are issues that the largest cities of the
  many different routine and everyday aspects of                                Helsinki-Uusimaa Region need to fight in coopera-
  people’s lives in both social and economic sectors.                           tion with all parties, including active residents.
  On the flipside, urbanisation also involves its own
  sore points. Rapid urbanisation may bring about
                                                                                Jobs and economic activities
  problems relating to areas such as housing and
  mobility, which tend to affect low-income inhabit-                            People move to the Helsinki-Uusimaa Region due
  ants in particular. Cities have traditionally seen                            to jobs and diverse educational provision. The
  poverty and social exclusion, but disadvantage has                            region accounts for 34% of all jobs in Finland. The
  also taken on new forms in growing cities. Un-                                region is also characterised by competence-inten-
  documented migrants and beggars are increasing                                sive services, as 82% of jobs are in the trade and
  phenomena in our urban areas.                                                 services sectors. About 99% of places of business
      While the City of Helsinki has managed to halve                           have less than 50 employees, while enterprises
  the number of homeless people from 1990 to                                    with less than 10 employees and large companies
  2016, there were still about 3,500 homeless peo-                              with over 250 employees generate just below
  ple in 20165. The prevalence of low income6 in the                            20% and slightly over 30% of total net turnover,
  Helsinki-Uusimaa Region is highest in the City of                             respectively. However, the regional economic struc-
  Helsinki, with 72,872 low-income residents in 20157.                          ture forms a diverse whole. Its growth is enabled
  Another problem that may affect growing urban                                 by transnational companies, its service-intensive
  areas is segregation of residential areas and the                             economic structure, vibrant R&D activities, a high
  resulting perception of insecurity among residents                            level of education, and new start-up enterprises.

                Low-income rates 1995–2015                                                     Homeless population per 1,000 residents
        %
       16                                                                                     14
       14                                                                                     12
       12
                                                                                              10
       10
                                                                                               8
         8
                                                                                   Henkilöä
                                                                                  Personer

                                                                                               6
         6
                                                                                               4
         4
                                                                                               2
         2

         0                                                                                     0

         Helsinki       Espoo       Vantaa        Rest of the Helsinki-                            Helsinki   Espoo    Vantaa   Rest of the Helsinki-
                                                  Uusimaa Region                                                                Uusimaa Region

Figure 1: Low-income rates in the three largest cities in                         Figure 2: Homeless population per 1,000 residents in
the Helsinki-Uusimaa Region (Helsinki, Vantaa and Espoo)                          the three largest cities in the Helsinki-Uusimaa Region
from 1995 to 2015 (Source: THL 2017c).                                            (Helsinki, Vantaa and Espoo) from 1990 to 2016
                                                                                  (Source: THL 2017a).

  5 In 2016, the average number of homeless people in the Helsinki-Uusimaa Region was 378, while the figures for the
  Cities of Espoo and Vantaa amounted to 577 and 285, respectively.
  6 Low-income earners refer to those whose household’s total disposable cash income per consumption unit is lower than
  60% of the equivalent median income of all Finnish households.
  7 In 2016, there were 45,092 low-income people in the Helsinki-Uusimaa Region, while the figures for the Cities of Espoo
  and Vantaa amounted to 22,394 and 18,456, respectively.

                                                      The Helsinki-Uusimaa Regional Programme 2.0                                                       9
On average, information and communications,                                           Figure 3 below describes the sectoral profile of
     financing and education, as well as research and                                       the Helsinki-Uusimaa Region in 2014.
     innovation account for a clearly higher proportion                                        Figure 4 describes the 13 largest sectors
     of jobs than elsewhere in Finland. Furthermore,                                        measured in terms of headcount and their percent-
     arts and entertainment jobs are also strongly                                          age shares of jobs in the Helsinki-Uusimaa Region.
     concentrated in the Helsinki-Uusimaa Region.                                           The sectors included in the figure account for over
                                                                                            60% of the region’s jobs.

                                                         Uudenmaan toimialaprofiili 2014
                                             Helsinki-Uusimaa Region sectoral profile 2014

                     38,6 %              18,0 %               14,0 %               13,8 %                  8,7 %                 6,4 %
                                                                                                                                                        0,7 %

                 Other palvelut
                 Muut  services    Competence-intensive
                                   Osaamisintensiiviset Health  and ja
                                                           Sosiaali- social         Trade
                                                                                   Kauppa              Teollisuus
                                                                                                      Manufacturing          Rakentaminen
                                                                                                                             Construction         Natural resources
                                                                                                                                                  Luonnonvara-ala
                                        services
                                        palvelut             services
                                                        terveyspalvelut
                                                                                                         Lähde: Toimiala Online, Tilastokeskus, Työlliset ja työpaikat
                                                                                       Source: Toimiala Online, Tilastokeskus, Työlliset ja työpaikat [Sector Online,
                                                                                       Statistics Finland: Employment and jobs]

     Figure 3: Sectoral profile in 2014.

                                  Largest sectors in the Helsinki-Uusimaa Region in terms of employment
                                         Uudenmaan työllistävimmät toimialat 2014
                                                  Social work palvelut
                                              Sosiaalihuollon activities

                                                HumanTerveyspalvelut
                                                      health activities

                                                               Education
                                                               Koulutus

                                                           Construction
                                                         Rakentaminen
                                                            Retail trade
                                                      Vähittäiskauppa
                                                        Wholesale trade
                                                         Tukkukauppa
                                    Public hallinto
                                  Julkinen administration and defence
                                                    ja maanpuolustus
          Computer programming,
              Ohjelmistot,      consultancy
                           konsultointi       and liittyvä
                                        ja siihen  related toiminta
                                                           activities

                                  Food and beverage service activities
                                                Ravitsemistoiminta
                       Services to buildings and landscape
                                     Kiinteistön-          activities
                                                  ja maisemanhoito
                          Land transport and transport
                                 Maaliikenne           via pipelines
                                             ja putkijohtokuljetus
                                                  Employment  activities
                                                  Työllistämistoiminta
                              Architectural and engineering
                                     Arkkitehti-             activities
                                                 ja insinööripalvelut

                                                                          0%                  2%                   4%                    6%                  8%
                                                                          Source: Toimiala Online,
                                                                                             Lähde:Tilastokeskus, Työlliset
                                                                                                      Toimiala Online,      ja työpaikat Työlliset
                                                                                                                        Tilastokeskus,   [Sector Online,  Statistics
                                                                                                                                                   ja työpaikat
                                                                          Finland: Employment and jobs]

     Figure 4: Proportions of jobs in the 13 largest sectors in the Helsinki-Uusimaa Region in 2014.

10                                                               The Helsinki-Uusimaa Regional Programme 2.0
Strengths of the Helsinki-Uusimaa
Region

The relative strengths of the Helsinki-Uusimaa
Region boil down to the following three themes:
accessibility, attractiveness and availability of
skilled labour. These strengths apply at both
national and international levels. The international
dimension needs to be taken into account in all
regional development efforts, in order to guaran-
tee the best conditions for success for companies,
workers and other parties operating in the Helsinki-
Uusimaa Region. The region is the most attractive
market area in Finland, with the best international
and national accessibility and the highest availabil-
ity of skilled labour in the country.
     In terms of accessibility, the Helsinki-Uusimaa
Region is in a league of its own in Finland,
especially with regard to its air, sea, rail and road
connections. Internationally, however, there is still
plenty of room for improvement in the region’s
accessibility. The region is host to the Port of
Helsinki, which is the busiest passenger port in the                              and find the right partners in different sectors, and
world, along with Dover in Britain. The number of                                 to start realising its strengths in order to retain
passengers passing through the Port of Helsinki                                   or increase its attractiveness. Living bilingualism
this year is estimated to reach almost twelve mil-                                is characteristic of the eastern and western parts
lion. Measured in terms of foreign freight tonnes,                                of the region, among others. Likewise, linguistic
the busiest port in Finland is Kilpilahti Harbour in                              diversity strengthens the attractiveness and
Porvoo. Air passengers rank Helsinki-Vantaa Airport                               competitiveness of the Metropolitan Area.
as the second best airport in Northern Europe and                                     The Helsinki-Uusimaa Region is still more than
it accounts for 90% of international air transport                                the sum of its parts. Comparisons with other Finn-
in Finland. Traffic between Helsinki and Tallinn                                  ish regions do not do justice to the uniqueness of
is increasing considerably faster than between                                    the Helsinki-Uusimaa Region. Instead, the region’s
Stockholm and Helsinki.                                                           attractiveness and economic resources should
     In terms of attractiveness and demand                                        be compared with other medium-sized statistical
potential, the Helsinki-Uusimaa Region is likewise                                regions in the European Union8. When compared
the strongest region in Finland, while the Helsinki                               with these, the draw factors characteristic of the
Metropolitan Area is the country’s most significant                               Helsinki-Uusimaa Region include safety, diverse
market area. Moving forward, it is important for                                  natural sites, and water areas – especially from
the Metropolitan Area and other areas in the                                      the perspectives of living, tourism and recreational
Helsinki-Uusimaa Region to build their vitality                                   uses. Its unique natural sites range from local for-
based on their own strengths. Different areas of                                  ests to National Parks and from valuable cultural
the region differ considerably from each other,                                   heritage sites to natural archipelago sites and
and their attractiveness and competitive assets                                   world heritage sites. Thanks to good connections,
are based on different types of strengths. It is                                  these sites are within easy reach for inhabitants
important for each area to recognise its strengths                                and tourists.

8 In this context, the EU statistical region refers to NUTS 2 regions. The NUTS classification of regions (Nomenclature of Territorial Units for
Statistics) is used in statistics submitted to Eurostat, the Statistics Office of the European Union. NUTS level 2 corresponds to the national division into
major regions.

                                                      The Helsinki-Uusimaa Regional Programme 2.0                                                              11
Due to the availability of skilled labour, the                           Helsinki-Uusimaa Region in Europe
     Helsinki-Uusimaa Region is the most attractive
     region in Finland for companies requiring highly                              In the European frame of reference, Nordic identity
     skilled employees, or labour in general, as the                               and values comprise one of Finland’s showcases.
     region has the highest proportion of tertiary                                 Nordic cooperation is especially carried out in
     education graduates in the labour force9 in Finland,                          political, economic and cultural spheres, while it
     while supply is also highest in quantitative terms.                           forms a key part of European and international
     The region’s largest universities – the University                            cooperation.
     of Helsinki and Aalto University – represent a                                    The international dimension is also visible in the
     major resource for the region. Their operations are                           Helsinki-Uusimaa Region’s world of work and mar-
     complemented by the strategic alliance between                                kets, where global networks play an increasingly
     three universities of applied sciences (Laurea,                               significant and pronounced role. As part of regional
     Haaga-Helia and Metropolia), as well as other                                 development efforts, it is important to create a
     higher education institutions operating in the                                framework to promote the internationalisation of
     region. The University of Helsinki has constantly                             the region’s companies, higher education institu-
     been ranked among the top one hundred universi-                               tions and research institutes. International partners
     ties in international university rankings. Specialised                        and networks are success factors that may improve
     in engineering, business and arts, Aalto University                           the credibility of the region’s growth enterprises in
     is rising in the rankings due to factors such as its                          global markets, among other things.
     increasing industry links. Aalto University is among                              As an international investment destination, the
     the new universities at the top in international                              Helsinki-Uusimaa Region is the best medium-sized
     terms, while the Times Higher Education magazine                              region in Europe. The region also ranks among the
     has ranked it in the cluster of innovative technol-                           top of a wide range of international comparisons
     ogy challengers. Another strong player in the                                 measuring characteristics relating to wellbeing,
     region is VTT Technical Research Centre of Finland                            competitiveness, competence potential and
     Ltd. It is a multidisciplinary research and product                           innovation. However, we have not been able to
     development partner valued by Finnish high-tech                               make full use of these excellent strengths. The
     companies, forming an essential part of Finland’s                             Helsinki-Uusimaa Region has more international
     national innovation system with its expertise and                             experts than the rest of Finland, but there is still
     capacity for extensive international cooperation.                             plenty of work to be done when compared with
     With a very high standard in international terms,                             its reference regions, i.e. medium-sized European
     the scientific universities and universities of applied                       statistical regions. Its economic development is
     sciences in the Helsinki-Uusimaa Region have a                                lagging behind many regions that have performed
     significant impact on regional development.                                   worse in comparisons, while we have not been able
          This impact can be improved in the Helsinki-                             to attract companies, skilled labour or investments
     Uusimaa Region by increasing coordination and                                 to the same extent as others.
     interaction between complementary scientific                                      The European Union’s answer to these chal-
     universities and universities of applied sciences as                          lenges is smart specialisation, which commits
     well as research institutes. With the introduction                            regions to identifying their own strengths and
     of the Open Innovation, Open Science and Open to                              allocating resources to development of them.
     the World (EU 3Os) strategy, adopted by EU and                                Investment in strengths brings forth new innova-
     OECD countries, the international incentive and                               tions, business activities and competitiveness.
     evaluation system for higher education and re-                                Public funding is partially allocated on the basis
     search is being revised. As a result of new criteria,                         of smart specialisation. The strengths selected for
     more emphasis will be placed on the societal                                  smart specialisation in the Helsinki-Uusimaa Region
     impact of publicly funded research.                                           include ‘Urban Cleantech’, ‘Health & Wellness’,
                                                                                   ‘Digitalising Industry’, and ‘Citizen City’.

     9 Holders of university Bachelor’s and Master’s degrees account for 44% of the labour force in the Helsinki-Uusimaa Region.

12                                                          The Helsinki-Uusimaa Regional Programme 2.0
Regional comparisons

Regional success is traditionally measured in terms               international comparisons. The goals focus on
of both population growth and gross domestic                      human, environmental and economic aspects.
product (GDP). Alongside these, the European                          The Helsinki-Uusimaa Region is compared with
Commission has prepared comparisons of regional                   other medium-sized European metropolises with
competitiveness (Regional Competitiveness Index,                  similar resources and challenges. Without more
RCI), innovation performance (Regional Innova-                    in-depth analysis, however, composite indices do
tion Scoreboard, RIS), and social progress (Social                not provide a sufficient picture of the reference
Progress Index, SPI) for the EU’s statistical regions.            regions. It is also important to look behind the
The Helsinki-Uusimaa Region ranks among the                       indices and see our own strengths, which we need
top in all of these comparisons. These indices                    to maintain and consolidate, while identifying areas
are linked to the 17 Sustainable Development                      where we still have to improve. Figure 5 shows the
Goals adopted by the UN General Assembly in                       Helsinki-Uusimaa Region’s key European reference
2015, which form a widely accepted basis for                      regions.

                                                                                      Helsinki-Uusimaa
                                                                  Stockholm           Region
                                                                     County

                                 Capital Region of
                                   Denmark (incl.
                                    Copenhagen)

               North Holland
           (incl. Amsterdam)            Hamburg

                                                                                                © ESRI – Maps & Data for ArcGIS

Figure 5: The Helsinki-Uusimaa Region’s primary European reference regions are Stockholm County, the Capital Region
of Denmark (incl. Copenhagen), North Holland (incl. Amsterdam), and Hamburg. All these have been classified among
the 275 statistical regions of the European Union.

                                        The Helsinki-Uusimaa Regional Programme 2.0                                               13
Domestic product and purchasing power

     In terms of population, the largest of the reference
     regions is North Holland, which is home to 2.7 mil-
     lion people. The Helsinki-Uusimaa Region, in turn, is
     the smallest with a population of 1.6 million.
         Measured by GDP per capita in purchasing
     power standards (PPS) as an indicator of economic
     opportunities, all the reference regions fall among
     the wealthiest in Europe, with Hamburg taking
     the top spot. As the ‘poorest’ of the group, the
     Helsinki-Uusimaa Region nevertheless ranks 21st
     among the EU’s statistical regions, with GDP
     per capita 50% above the EU average. However,
     Finland’s relatively high price level eats into the
     purchasing power of the region’s inhabitants.

                                Purchasing power of inhabitants in the Helsinki-Uusimaa Region and its
                                                          reference
                                            Uudenmaan ja sen        regions asukkaiden ostovoima
                                                             verrokkialueiden
          35000

          30000

          25000

          20000

           15000                                                                                                        HELSINKI-UUSIMAA
                                                                                                                        UUSIMAA          REGION

                                                                                                                        Capital
                                                                                                                        TanskanRegion   of Denmark (incl.
                                                                                                                                 Pääkaupunkiseutu
                                                                                                                        Copenhagen)
                                                                                                                        (Kööpenhamina)
          10000
                                                                                                                        PohjoisHolland
                                                                                                                        North   Hollanti(incl.
                                                                                                                                          (Amsterdam)
                                                                                                                                               Amsterdam)

                                                                                                                        Tukholman County
                                                                                                                        Stockholm lääni
            5000
                                                                                                                        Hampuri
                                                                                                                        Hamburg

                 0
                                Per capita
                               Tulot       income
                                     asukasta     2014
                                              kohden 2014                         Purchasingasukasta
                                                                                 Ostovoima    power standard per
                                                                                                     kohden 2014
                                                                                         inhabitant 2014            Lähde: Tilastokeskus, Eurostatin avaintaulukot

       Source: Tilastokeskus, Eurostatin avaintaulukot [Statistics Finland, Eurostat main tables]

     Figure 6: Net disposable income of inhabitants of the Helsinki-Uusimaa Region and purchasing power standard (PPS)
     per inhabitant in 2014.

14                                                                    The Helsinki-Uusimaa Regional Programme 2.0
Competitiveness                                                                              Innovation and smart specialisation

The Helsinki-Uusimaa Region ranks 11th in the Euro-                                          While the European Regional Innovation Score-
pean Regional Competitiveness Index (RCI), placing                                           board (RIS) still ranks the Helsinki-Uusimaa Region
third among the five reference regions mentioned                                             among innovation leaders, it is of great concern
above. Our greatest strengths include basic                                                  that our performance has declined in almost all
education, higher education and lifelong learn-                                              surveys carried out since 2008. A recent OECD
ing, innovation, and technological readiness.                                                report suggests that economic cuts have under-
The region’s areas for improvement concentrate                                               mined Finland’s pioneering status. Consequently,
especially around labour market efficiency and                                               national innovation policy should be revised while
business sophistication. However, the areas where                                            focusing especially on promoting applied research
we are lagging behind the most are market size                                               and cooperation between companies, higher
and transport infrastructure. The market would                                               education institutions and research organisations
be enlarged by a fixed connection to continental                                             in innovation activities. A good example of this is
Europe, which would also increase the intensity of                                           the Espoo Innovation Garden ecosystem, which
rail transport.                                                                              has been recognised in the European Union and in
                                                                                             the iCapital (Innovation Capital) competition as a
                                                                                             successful model of co-configuration by different
                                                                                             parties across sectoral borders. One of the great-
                                                                                             est challenges for Finland is to translate research
                                                                                             results and new ideas into saleable end products
                                                                                             destined for international markets.

                     Helsinki-Uusimaa Region’s competitiveness in 2016 compared with international
                                                  reference regions

                          HELSINKI-UUSIMAA                 Capital Region of Denmark    North Holland                    Stockholm     Hamburg
                                                           Uudenmaan
                                                           (incl. Copenhagen) kilpailukyky
                                                                                        (incl.suhteessa
                                                                                               Amsterdam)              kansainvälisiin
                                                                                                                         County        verrokkialueisiin 2016
                          REGION
        120

        100

         80

         60

         40
                                                                                                                                                                         UUSIMAA
                                                                                                                                                                         Tanskan Pääkaupunkiseu
         20
                                                                                                                                                                         Pohjois Hollanti (Amster
            0                                                                                                                                                            Tukholman lääni
                                  ns

                                                                                                      g
                     16

                                                y

                                                                e

                                                                       th

                                                                                      n

                                                                                                                   y

                                                                                                                            ze

                                                                                                                                             ss

                                                                                                                                                          n

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                                                                                                    in

                                                                                                                                                                         Hampuri
                                               ilit

                                                                                                                 nc
                                                             ur

                                                                                   tio

                                                                                                                                                        tio

                                                                                                                                                                   tio
                                 tio

                                                                                                                                         ne
                                                                      al
                     20

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                                                            ct

                                                                                                                 cie
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               ive

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                                         om

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                                       on

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                                                                                                  bo
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                                                                                                                                         Bu
                                                                                                                              c
                                                                                   n

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                                                                              uc
                                                                            Ed
                                                                           er
                                                                         gh
                                                                       Hi

                                                                                                    Source: European Regional
                                                                                                                   Lähde:      Competitiveness
                                                                                                                          European              Index 2016Index 2016
                                                                                                                                   Regional Competitiveness

Figure 7: Results of the European Regional Competitiveness Index (RCI) in 2016.

                                              Uudenmaan  sosiaalinen kehittyneisyys
                                                     The Helsinki-Uusimaa Regional Programmesuhteessa
                                                                                             2.0      kansainvälisiin verrokkialueisiin 2016                                  15
                 120
Social wellbeing

         The Helsinki-Uusimaa Region is implementing         The Helsinki-Uusimaa Region offers some of the
     a Smart Specialisation Strategy geared towards          world’s best opportunities for a good life. This
     helping regional strengths to achieve success by        is revealed by the Social Progress Index (SPI)
     means of financial instruments, and advocacy and        measuring regional wellbeing, which ranks the
     lobbying efforts relating to international   regional   Helsinki-Uusimaa
                                          Uudenmaan kilpailukyky                Region seventh
                                                                  suhteessa kansainvälisiin      among the 2722016
                                                                                             verrokkialueisiin
     development. The Helsinki-Uusimaa Region will           EU statistical regions compared in terms of wellbe-
            120
     be shaped into a region where smart solutions           ing. Of the reference regions, the Capital Region of
     are tested
            100 in real-life environments. The region        Denmark is ahead of the Helsinki-Uusimaa Region.
     invests in a model where it is being developed          Furthermore, Finland ranks at the very top of the
             80
     in cooperation between the public, research and         index in a global comparison.
     private60sectors, while also working together with          The index indicates that inhabitants of the
     regional inhabitants. Helsinki’s Kalasatama district    Helsinki-Uusimaa Region have confidence in their
             40
     is a successful pilot of this type of activity that     personal rights, and they can also make personal UUSIMAA
                                                                                                                  Tanskan Pääkaupunkiseutu
     has attracted
             20     a great deal of international atten-     choices and access knowledge and advanced
                                                                                                                  Pohjois Hollanti (Amsterda
     tion. The intention is to expand corresponding          education. When compared with the reference
              0
     experiments to be carried out in real-life residential  regions, the Helsinki-Uusimaa Region also boasts Tukholman lääni
                                                                                                                  Hampuri
     environments throughout the region. There are           an attractive environment. These factors are our
     also sizeable investments in basic research, which      strengths. There is still room for improvement
     is a prerequisite for producing innovations.            in terms of satisfaction with housing, perceived
                                                             access to healthcare, and completion of secondary
                                                             education.

                                                                                                                                Lähde: European Regional Competitiveness Index 2016

                        Helsinki-Uusimaa Region’s social progress in 2016 compared with international
                                                      reference regions

                             HELSINKI-UUSIMAA   Capital Region of Denmark  North Holland       Stockholm     Hamburg
                                                (incl. Copenhagen)         (incl. Amsterdam)   County
                             REGION        Uudenmaan     sosiaalinen kehittyneisyys     suhteessa  kansainvälisiin verrokkialueisiin                                                2016
                   120

                   100

                     80

                     60

                     40

                     20

                        0
                                                n

                                                                                                                   y
                                                                                                    ns
                                  e

                                                        r

                                                                        y

                                                                                        e

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                                                                                                                 lit
                                            tio

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                                                                                                 tio

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                                                                                                               ua
                                                    el

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                                                                                    le

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                                                                                                                                         Ch

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                                                                                                                       r
                                                               r

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                                                                                                                    Pe

                                                                                                                                                                               Tanskan Pääkaupunkiseutu (Kööpe
                                                            Pe

                                                                                                                                   do
                                                                                         Co

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                   sic

                                                                                                                                                               an
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                                                                                                                                                                               Pohjois Hollanti (Amsterdam)
                                                                      c
              on

                                                                                                                           so
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                                                                   Ac

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                                                                                                                                                                               Tukholman lääni
                                                                            o
                                                                          st
                                                                      es
                                                                       c
                                                                    Ac

                                                                                                                                                                               Hampuri
                                                                                                                    Lähde: The
                                                                                         Source: The European Union Regional     European
                                                                                                                             Social Progress Union  Regional Social Progress Index 2016
                                                                                                                                             Index 2016

     Figure 8: Results of the European Union Regional Social Progress Index (SPI) in 2016.

16                                                                    The Helsinki-Uusimaa Regional Programme 2.0
The number of young people aged 15 to 24                                       Solutions to this problem have been sought in
   who are not in employment, education or training                                the Helsinki-Uusimaa Region by means such as a
   (NEETs)10 in the Helsinki-Uusimaa Region is the                                 project to ensure the educational guarantee, led
   second highest among the reference regions.                                     by the Helsinki-Uusimaa Regional Council. The
   As a result, NEETs will be added on top of SPI                                  project worked with regional education providers
   indicators when examining the status and progress                               to develop means to reform the education, training
   of social wellbeing within the Helsinki-Uusimaa                                 and healthcare and social welfare systems in ways
   Region during the programming period. Figures 9                                 that would help young people complete vocational
   and 10 show the percentage shares of male and                                   upper secondary programmes.
   female NEETs in the corresponding age group in all
   reference regions from 2007 through to 2016.

                                                           NEET (males aged 15 to 24)

                          Hamburg          Helsinki-Uusimaa           Capital Region of Denmark            North Holland          Stockholm County
                                           Region

   Figure 9: Proportion of male NEETs aged 15 to 24 in the corresponding age group as a whole in the
   Helsinki-Uusimaa Region and its reference regions from 2007 through to 2016 (Eurostat 2017).

                                                               NEET (females aged 15 to 24)

                          Hamburg           Helsinki-Uusimaa          Capital Region of Denmark            North Holland          Stockholm County
                                            Region

   Figure 10: Proportion of female NEETs aged 15 to 24 in the corresponding age group as a whole in the Helsinki-
   Uusimaa Region and its reference regions from 2007 through to 2016 (Eurostat 2017).

10 A NEET refers to a young person aged 15 to 24 who is not in employment, education or training. However, NEET is a challenging concept,
because it includes parents caring for their children at home, as well as young people preparing for entrance examinations and waiting for the
beginning of their national service.

                                                        The Helsinki-Uusimaa Regional Programme 2.0                                                  17
VISION
     Helsinki Region 2050 – Cool & the most Vibrant region in Europe

     Why would we like the Helsinki-Uusimaa Region to               seamless team play. The region will be buzzing
     be the coolest and most vibrant region in Europe               with life amidst urban pulse and the peace and
     in 2050?                                                       quiet of the countryside. We will always be awake,
                                                                    seizing on new opportunities and innovations with
     That’s because it means that it will be cool to live           confidence and curiosity. We will be ready to help
     in the Helsinki-Uusimaa Region, where everything               each other and come up with new ways to ensure
     works. We will use coolness to attract tourists                that no inhabitant of the Helsinki-Uusimaa Region
     to enjoy cool and less sweaty summer days in                   is left to their own devices. The vision ‘Helsinki Re-
     the Helsinki-Uusimaa Region. Instead of allowing               gion 2050 – Cool and the Most Vibrant Region in
     the climate to warm up, we will have managed                   Europe’ applies to the entire region. In international
     to join forces to respond to climate change and                terms, Helsinki is the most well-known city in the
     successfully entered an era of climate-awareness               region, which means that it is natural to use it as
     and carbon-neutrality. Vibrancy stems from active,             the flagship of our international marketing efforts.
     energetic and enterprising inhabitants. We will
     pioneer technological development and several                  That’s why we want to be the most vibrant and
     future fields, which require vibrant brains and                coolest region in Europe in 2050.

18                                            The Helsinki-Uusimaa Regional Programme 2.0
STRATEGIC PRIORITIES

The strategic priorities of the Helsinki-Uusimaa                    carried out in 2016 as a basis for the Regional
Regional Programme (Figure 11) are Human                            Programme the future seems to be taking.
Wellbeing and Competence, Successful and                                Open-minded Partnerships and Operating
Responsible Business, and Climate-aware and                         Models and Science, Art and Technology form
Diverse Region. The objectives determined for each                  the Programme’s cross-cutting themes. These
priority can be used to consolidate the wellbeing                   themes feature prominently in the descriptions
of the inhabitants of the Helsinki-Uusimaa Region                   of objectives included under each priority and in
and the success of the region, regardless of which                  the measures through which the objectives will
of the scenarios identified in the future analysis                  be implemented.

                                                          nerships and Op
                                                 Pa r t                   era
                                              ed                              tin
                                    m   ind                                       gM
                                 n-                                                         od
                            pe
                                                                                             el
                        O

                                                                                                 s

                                        Human                          Successful and
                                 Wellbeing and                          Responsible
                                 Competence                               Business

                                                      Climate-aware
                                                       and Diverse
                                                           Region

                                              Scie                                      y
                                                     n c e, A                 log
                                                              rt a nd Te chno

                                 Figure 11: Strategic priorities for 2018–2021.

                                          The Helsinki-Uusimaa Regional Programme 2.0                                   19
Successful and
                                                                                            Responsible Business
                                                                    This priority is based on vital and responsible
                                                                    business activities. New technologies are used to
                                                                    pursue sustainable growth and exports. Interna-
                                                                    tional competence and investments are seen to be
                                                                    highly important in terms of regional success. One
                                                                    of the primary objectives of the Helsinki-Uusimaa
                                                                    Regional Programme is to attract more interna-
                                                                    tional experts and investments to the region during
                         Human Wellbeing and                        the programming period. Smooth, easily acces-
                         Competence                                 sible and reliable public services and high-quality
                                                                    infrastructure form the basis for business activities
     Inhabitants of the Helsinki-Uusimaa Region are ac-             and people’s lives.
     tive participants, whose involvement is supported
     by the Regional Programme. Human wellbeing
     is built on knowledge and skills that competent,
     open-minded and well-educated inhabitants of the
                                                                                            Climate-aware and
     Helsinki-Uusimaa Region will require in the future.
                                                                                            Diverse Region
     It is also important to understand global diversity
     as a strength by increasing diverse services, such as          The Helsinki-Uusimaa Region aims to become a
     English-language daycare centres and schools and               carbon-neutral region. Natural assets, biodiversity
     employment services for immigrants. The largest                and positive experiences, complete with nature
     region in Finland must have the best standard of               conservation, form part of a diverse region. Keeping
     wellness services, while inhabitants need to play an           the region safe and sustainable is key in terms of
     active role in promoting their own wellbeing. From             basic needs, quality of life and regional attractive-
     the perspective of regional inhabitants, it is very            ness. Furthermore, mobility and transport – both
     important to reinforce and maintain their sense of             domestic and international connections – will also
     security by means such as community spirit.                    be addressed.

20                                            The Helsinki-Uusimaa Regional Programme 2.0
OBJECTIVES AND MEASURES

The work to formulate the objectives and meas-
ures of the Helsinki-Uusimaa Regional Programme
was steered by the outcomes of the Future
Analysis completed in 2016. In the sub-chapters
below, the objectives and measures of each priority
are described in detail. Figure 12 shows the objec-
tives of each priority, forming the framework of the
Programme.

          Vision: Helsinki Region 2050 – Cool & the most Vibrant region in Europe
 Strategic Priority

                                 Human                                Successful and                       Climate-aware
                              Wellbeing and                            Responsible                          and Diverse
                              Competence                                 Business                             Region

                        •   Competent Future                •    Growth and Exports                 •   Carbon-neutral Helsinki-
 Objectives 2018-2021

                            Inhabitants                          through New                            Uusimaa Region by 2035
                        •   Strength through                     Technologies                       •   Safe and Sustainable
                            International                   •    Business from Circular                 Helsinki-Uusimaa Region
                            Connections                          Economy                            •   Positive Experiences and
                        •   Best Wellness Services,         •    International                          Care from Nature
                            Active Inhabitants                   Competence and                     •   Easy and Reliable
                        •   Safety and Security                  Investments                            Mobility
                            through Solidarity              •    Vitality from Start-ups
                                                                 and SMEs

Figure 12: Vision, strategic priorities and objectives.

                                                      The Helsinki-Uusimaa Regional Programme 2.0                                  21
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