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the perfect match 2020 media kit
Tennis Media
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Tennis Magazine is the
premier print provider of tennis lifestyle and professional tour-
nament coverage. Appealing to both the fan and the player,
the sport’s longest published and most influencial magazine
offers a comprehensive and authoritative look at one of the
nation’s most popular sports across all aspects of the game.
From the latest pro game and player news to health, fitness,
nutrition, lifestyle, travel and gear; Tennis Magazine covers it
all while targeting the most passionate and engaged fans.
MARCH / APRIL 2018
tennis.com
TCM.Cover.091819a.indd 4 9/18/19 12:30 PM
Tennis Magazine’s
Audience:
Well-Rounded
Beyond the Court
Rate Base: 400,000
Total Audience: 1,139,000
Demographics:
Adults 18-34: 37.5%
Adults 35-64: 50.8%
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Passionate Tennis Players
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Tennis Magazine 53.7% + 191%
Above Average
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*
SOURCES:
2019 IPSOS Affluent Survey USA
2019 MRI Doublebase
Tennis
Magazine Tennis
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Tennis Magazine
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Magazine 2020
2020
2020 Rates
Rates
Rates
2020
Rates
National
National
National Rates
Rates
Rates ((Gross
( Gross ) ))
Gross
National Rates (( Gross
National Rates Gross ))
4/C 4/C 1X 1X
4/C 1X
4/C
4/C 1X
1X
Full Full
Full Pg$40,000
Pg Pg $40,000
$40,000
Full
Full Pg
Pg $40,000
$40,000
2/3 2/3
2/3 Pg 30,595
Pg Pg 30,595
30,595
2/3
2/3 PgPg 30,595
30,595
1/2 1/2
1/2 Pg 24,462
Pg Pg 24,462
24,462
1/2
1/2 PgPg 24,462
24,462
1/3 1/3
1/3 Pg 17,296
Pg Pg 17,296
17,296
1/3
1/3 PgPg 17,296
17,296
CoverCover 1X 1X
Cover 1X
Cover
Cover 1X
1X
2nd 2nd $45,307
2nd $45,307
$45,307
2nd
2nd $45,307
$45,307
3rd 3rd
3rd 42,635
42,635
42,635
3rd
3rd 42,635
42,635
4th 4th
4th 53,265
53,265
53,265
4th
4th 53,265
53,265
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( Net Net))
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4/C B/ B/W
B/
W W
Size
Size 4/C
4/C B/
B/ W
W
Full Full
Full Pg
Pg Pg $20,810
$20,810
$20,810 $13,885
$13,885
$13,885
Full
Full Pg
Pg $20,810
$20,810 $13,885
$13,885
1/2 1/2
1/2 Pg
Pg Pg 13,023
13,023
13,023 8,751
8,751
8,751
1/2
1/2 PgPg 13,023
13,023 8,751
8,751
1/3 1/3
1/3 Pg
Pg Pg 9,027
9,027
9,027 6,064
6,064
6,064
1/3
1/3 PgPg 9,027
9,027 6,064
6,064
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THE DECADE I N R E V I E W by BLAIR HENLEY
Connection
Tennis
In
In 2010,
2010, Instagram
became
became a
of
of our
Instagram
a part
part
our lives.
lives. Ten
Ten
When Cori “Coco” Gauff became the
youngest player since 1991 to reach
the fourth round at Wimbledon, she
received congratulations via social
media from megastars like Michelle
Obama, Reese Witherspoon and Sam-
“Jaden [Smith] posted me,” Gauff
said with the dazed expression of a
teenager who had just been person-
ally addressed by her celebrity crush.
“I had to go live to tell you that. He
posted me on his Twitter and said I’m
Magazine
Features
years
years later,
uel L. Jackson. After her third-round ‘The One’, and I cannot believe that.”
later, comeback win over Polona Hercog, Social media hasn’t always been
social
social media’s
media’s the 15-year-old used Instagram Live to second nature for professional ath-
impact
impact onon tennis
express her shock, explaining that she letes. In 2008, Serena Williams became
tennis forgot the score and thought she lost one of the first notable tennis play-
hasn’t
hasn’t stopped
GETTY IMAGES
stopped the match in the second set. She also ers to launch a Facebook page, more
going
going viral
viral
wanted to tell her many new followers
about yet another superstar shoutout.
than a decade after turning pro. Maria
Sharapova wasn’t far behind. Today
N OV/ D EC 2 01 9 TENNIS.COM 33
THE DECADE T O C O M E by STEPHEN TIGNOR
From the pro game to your
game, our team of writers
How did Coco Gauff get so good so fast?
and experts delivers tennis—
and everything it means—
unlike anywhere else.
It was Arthur Ashe Kids’ Day at the 2019 US Open, and were an old friend. But when Gauff eased her long limbs
the hundreds of noisy young New Yorkers who had to the left side of the court and blistered a backhand
gathered in Louis Armstrong Stadium watched intently as down the line, everyone in the arena—child and parent
a girl not much older than they were, 15-year-old Coco alike—made the same sound at once: “Ooooohhhh!!!”
Gauff, walked on court with a smile and a wave. That awed roar was a good summation of Gauff’s sum-
Three girls darted down to the front row and leaned as mer as a whole. It was a wow from start to finish; or, as
far into the playing area as they could; they seemed most Coco might say, it was “amazing” and “super shocking.”
impressed by Gauff’s immaculate green nail polish. Other In June, the Atlanta native and Florida resident was
children stood, cradling oversize tennis balls, and waited a promising junior; by Labor Day, she was the future
patiently for an autograph. Some beat the plastic Thun- of American tennis, and she had leapt to the top of
Inside Tennis:
derstix that were handed out for the festivities. Others the sports-marketing heap. Team 8, Roger Federer’s
called out “Co-co!” Some waved in her direction as if she agency, represented her. New Balance rolled out an ad
Interviews, opinions and the latest news
56 TENNIS.COM N OV/ D EC 2 01 9 N OV/ D EC 2 01 9 TENNIS.COM 57
Features:
Novak Djokovic
THE DECADE I N R E V I E W
Revealing profiles; insightful reporting; behind-
the-scenes access; tournament, player and
Men’s Player of the Decade
by STEPHEN TIGNOR celebrity coverage; historical perspectives
The Serbian overcame two living legends,
and their fervent fan bases, to assemble
Tennis Channel Academy:
one of the best and most consistent
10-year runs in tennis history
Instruction, fitness, nutrition, mental game
> Novak Djokovic had just won Wimbledon Nadal—was a pretty good summation of
for a fifth time, in an agonizingly intense the last decade in men’s tennis. Faced with 2010 -2019 Record
five-hour classic against Roger Federer. He Federer-loving crowds for so long, the only Through 2019 US Open
had saved two match points and survived thing Djokovic could do was trick his mind
a final-set tiebreaker. He had lost more into believing their cheers were for him. • Australian Open
points, hit fewer winners and at times “When the crowd is chanting ‘Roger,’ I hear 54 wins / 4 losses
appeared to lose his way on Centre Court. ‘Novak,’” Djokovic said with a laugh at Wim-
But as he had on so many occasions over bledon. “It’s similar, ‘Ro-ger’ and ‘No-vak.’” • Roland Garros
the past 10 years, Djokovic found a way “Unfortunately for Novak, he came along
52 wins / 9 losses
to win anyway. The 32-year-old, who has in the era of Nadal and Federer,” Tennis
helped stage countless thrillers, described Channel’s Paul Annacone says. “While he • Wimbledon
this one as “the most mentally demanding has been magnificent, it’s so difficult for him
57 wins / 5 losses
match I was ever part of.” to truly get the credit he deserves.”
Lifestyle:
So what was Djokovic asked afterward? There’s a narrow truth to the notion that
• US Open
The questions revolved, as they often do Djokovic is “catching up” to Roger and Rafa.
53 wins / 6 losses
with him, around two subjects: (1) How the Yes, he trails them in tennis’ most high-pro-
crowd had been against him; and (2) How he file stat: major titles—Federer has 20, Nadal • ATP Finals
was getting “closer and closer” to “catching” 19, Djokovic 16. But our obsession with this 30 wins / 7 losses
Federer and Rafael Nadal. race obscures the fact that over the past 10
Fashion, travel, equipment, culture
IMAGES
GETTYIMAGES
The chain of events that day—a Djokovic years, Djokovic has passed his rivals by. • Overall
victory, an audience rooting against him, Since the start of 2010, Djokovic has won 614 wins / 97 losses
GETTY
a media preoccupied with Federer and 15 majors, to Nadal’s 13 and Federer’s five.
42 TENNIS.COM N OV/ D EC 2 01 9
N OV/ D EC 2 01 9 TENNIS.COM 43
The Caribbean Connection:
Tennis’ unique impact on five island nations
All covered by a peerless slate of journalists
and personalities, including former Grand Slam
champions Chris Evert, Martina Navratilova,
Yonex equips the sport’s hottest star, Naomi Osaka, winner of the last
two Grand Slams. Novak Djokovic and John Isner couldn’t have more
different playing styles, and the characteristics of their Head and
Prince frames reflect their disparate games.
the racquet? Most people wouldn’t
Jim Courier, Tracy Austin and Lindsay Dav-
feel that, but to a lot of these play- RECREATIONAL TECH
ers, that’s a big difference.”
Before the 2019 season, Jean-
Should You Make The Switch?
Christophe Verborg, international
sports marketing director for Babo- Anyone who’s ever hit “With juniors, I tend to options, but it’s crucial to
lat, adjusted the strings on Dominic a forehand can’t help ease them into a player’s put a racquet through the
enport; tennis insiders Stephen Tignor, Matt
Thiem’s racquet to help him hit a but be transfixed by the racquet,” he says. “I start rigors of match play as
feats that the professionals them off with something opposed to just knocking a
heavier ball. In Florida, the up-and-
pull off with their racquets, that generates more spin. ball back and forth.
comer Felix Auger-Aliassime was which look like magic As they get older and “People get in the
making similar tweaks. wands in their hands. But develop more muscle, they’ll rhythm of hitting,” he says.
Thiem began playing with Babolat while Grand Slam glory is transition to a frame that “I recommend getting out
in 2014, not long before solidify- unattainable for all but the offsets the change: instead there and playing a set to
Fitzgerald, Blair Henley and Peter Bodo; and
absolute best, that doesn’t of hitting the ball two feet put the racquet through all
ing his place inside the ATP Top 20,
mean you shouldn’t be out, it’ll come back to a types of conditions.”
while Auger-Aliassime has been willing to experiment with couple of feet in.” With modern racquet
swinging Babolat frames long before your equipment to get the It’s usually a different technology, Jordan says
joining the professional ranks. Their most out of your game. process for adults, Jordan players shouldn’t hold back
lengths of time with the company Brian Jordan, director of finds, as they’ve grown if they feel their game needs
tennis at the Grand Hotel more accustomed to the something extra—citing the
pale in comparison to its most
legendary coaches Paul Annacone and Mark
in Fairhope, AL, works type of racquet they feel fact that many professionals
famous endorsee, Nadal, who has with a variety of players, comfortable with. are always looking for a
played with Babolat racquets since from high-school athletes “Adults tend to keep their similar edge.
he was 11 years old. It’s a model to top-ranked juniors to racquets, and experiment “Federer, Nadal, Djokovic:
adults and club players with types of string and All three of those guys have
IMAGES
used by many racquet companies,
GETTYIMAGES
competing in leagues. When different tensions,” he says. made a switch,” he says.
who scout the junior ranks and he’s developing a player, he If players are looking “There’s no reason the
AP;GETTY
tournaments to establish long-term monitors and adjusts their to switch frames, Jordan average player shouldn’t be
Knowles.
relationships from an early age. frames as they get older. suggests demoing different willing to switch, too.”
AP;
1 26
5 TTEEN
NNNIISS..CCO
OMM M
MAARR/A
/APPRR 22001199 M A R /A P R 2 0 1 9 TENNIS.COM 57
*
All editorial, including
covers, is subject to
change
Fl l
T R A V ETennis
L TRAVEL
Tennis
Life
CONNECTICUT Brewing Company’s tennis courts available
When the temperature starts to drop and the
foliage begins to pop, there’s no better place
1 If Game of brewery and taproom for rent, along with clinics
Thrones was in North Canaan. Or, for and private lessons and
to be than NEW ENGLAND. Scenic drives,
set in Connecticut, you something with a twist, summer camps for kids.
farm-hops and hearty feasts of seafood and
can bet Gillette Castle try a sour, or barrel-aged For more of a luxurious
the fall harvest are yours for the picking.
in East Haddam would experimental brew from getaway, the Mayflower
Get the most out of the season at these top
play a part: this stone the Two Roads Brewing Inn & Spa in Washington,
spots across the region.
castle sits in a state park Company in Stratford. CT, is one of the state’s
surrounded by pictur- most impeccable resorts.
esque trees. In Litchfield, STAY: The Homestead Inn There’ just one tennis
a 34-foot tower sits atop in Greenwich ¬is home to court, but it’s a beauty.
Magazine
Mount Tom, another state the award-winning French is Penobscot Narrows
park area perfect for leaf restaurant Thomas MAINE Bridge & Observatory,
peeping. To get more Henkelmann and elegant 2 Famous for the world’s tallest bridge
hands-on, head to Lyman rooms upstairs to repair its lobster and observatory. In the Ken-
Flavor
a
Orchards in the Con- to post-feast. For a more whale-watching in the nebec Valley, you can hike
necticut River Valley—you rustic, rural stay, head summer, Maine has some the Appalachian Trail or
can pick your own apples to the Litchfield Hills, incredible spots to hike get behind the wheel for a
and pumpkins, scoop up where you can book one in the fall, replete with drive on The Old Canada
a handmade pie and even of 18 luxurious themed panoramic views of nature Road, one of Maine’s four
squeeze in a round of golf. cottages, each designed ablaze in color. On Mount nationally designated
by different architects, at Desert Island in Acadia scenic byways.
Nothing beats a crisp Winvian Farm. National Park, a hike up
beer at the end of a long Cadillac Mountain leads STAY: If Portland is your
day outdoors: Explore PLAY: Chelsea Piers Con- to stunning views of the jumping off point for
the world of New Eng- necticut in Stamford is a island’s coastline. Another exploring the state, The
land IPAs, stouts, porters major sports and fitness great vantage point for Francis will immerse you
and lagers at Great Falls hub, with seven indoor frame-worthy photos in local ambiance. The
2020
small, 15-room hotel
has stylish rooms with
wooden floorboards and
Tk caption Icit, corum alique nam fuga. Magnihi ctaspis et asperunt mo blandiatin es nosto oditis its historic building, the
ipsundis arci volum aciet dus et latiis evernatectes numquuntint autam a porati ut volum et inci sita
asperumquo to blab into tem harcime sim aut ut aut unt hiti cullique erumqui berorest asini dese Mellen E. Bolster House,
is filled with local art and
craftwork. To be closer to
Mother Nature, try glamp-
ing in one of the luxury
tents or “Hideaway Huts”
(A-frames on wheels) at
Sandy Pines, located in
the forest near Goose
Rocks Beach.
Editorial
PLAY: In its former life, Mi-
gis Lodge on Sebago Lake
was a summer camp, and
it still provides that all-
©2017, GENE PHILLIPS, C
American experience to-
day, with cottages, lodge
by rooms, ample grounds
REBECCA and three Har-Tru tennis
WA L LW O R K courts, one with cover
J U LY/A U G U S T 2 0 1 9 TENNIS.COM 73
H US OPEN
SPECIAL
by Stephen
Tignor
Calendar
Leading
With At 39, VENUS
WILLIAMS
January/February:
Season Preview
Love
commands the
same type of
respect, on and
off the court,
that she has
for her entire
Cover Story: OK, now who’s the greatest
exemplary
career
of all time? Hitting the reset button on Roger
The stage is now hers to take. Except today, in place of a bursting Centre of winning a third Wimbledon singles
Court full of cheers and claps, is a room of about 15 serious, steady title come true. The usually immov-
faces. Most of these formidable figures are unlike her on the outside: able members are touched, and as
they are white, they are older, and they are male. the quiet leader exits, the impact she
GETTY
leaves behind is deafening.
She paints the only mutual canvas message being sent to every girl For more than 20 years, Williams
Federer, Rafael Nadal and Novak Djokovic,
they know, instructing each to close chasing their ambitions, in tennis has been, and remains, a fundamen-
their eyes and imagine being nine and all walks of life, and why those in tal fixture on the WTA tour, with her
again. She tells them a tale: a little girl today’s room agree with that imbal- racquet and point of view. She’s not
dreams of playing in the Wimbledon anced notion. the most outspoken; she keeps to
ladies’ final. She makes this pursuit A profound connection is made. herself; she is “protective,” according
and where they may go next.
her only priority, but one day discov- Finished visualizing, reality promptly to younger sister Serena; she likes to
ers her persistent work to become a stands tall in front. Venus Williams laugh; she’s glowingly graceful and
Grand Slam champion is not valued has preached her wisdom and shared reverently respected. When Venus
equally to the boys training on the her story, but now must focus over has an opinion, her words carry
next court over. She ponders this the next 24 hours to make her desire the weight of her shot-making.
Styles of the Greats What makes the Big 3
38 TENNIS.COM M AY/J U N E 2 0 1 9 M AY/J U N E 2 0 1 9 TENNIS.COM 39
so great?
H
The Competition of the Competitions The
US OPEN
SPECIAL
VT
VITAS
new ATP Cup, the transformed Davis and
by
Peter Bodo
Fed Cups, and the three-year-old Laver Cup:
which of these team events will survive, and
are there more on the horizon?
Tennis Analytics Where can statistics be
most useful in tennis, and how does it com-
pare to other sports?
Vitas Gerulaitis was a fine player who had Gerulaitis’ lifestyle could hardly have
the misfortune—in terms of his tennis been a greater contrast to the hardships
achievements—to play in a golden age his parents had endured after their families
dominated by Bjorn Borg, John McEnroe joined the thousands who fled when the
and Jimmy Connors. Nobody, however, con- Russians entered Lithuania in 1939.
tributed more to making tennis the coolest “We were from a wealthy family, with a
PLUS: Our ATP & WTA Preview
sport in town. lot of property, but all we took with us was
“Broadway Vitas”, the ultimate ten- one suitcase between the five of us—my
nis playboy, dated actresses and models, parents, me, Aldona and our brother,” Vitas’
played in a rock band, partied till the small aunt Grazina said in 2010. “We left every-
hours at the hip Studio 54 nightclub in New thing behind. We thought we would go back
Olor sum, simus accae poritatur busciatatis York, befriended artists like Andy Warhol one day, but we never did.
maion reptio. Aturior sam quam quasimo and owned Rolls Royces and Lamborghinis.
He also took cocaine, was treated for addic-
“Our father was Lithuania’s chief of po-
lice. He knew that he would have been killed
lorempo reptatus aut ut quis nihic tem ad et
GETTY IMAGES
tion and was named in a federal grand jury by the Russians. As soon as we knew they
investigation into drug-dealing, although he were coming we left. We went to Vienna
laut ender enditatia eniminiam est earion. was cleared of any wrongdoing. for about six months and then to Germany
32 TENNIS.COM M AY/J U N E 2 0 1 9 M AY/J U N E 2 0 1 9 TENNIS.COM 31
March/April:
ROLANDGARROS2019
The Indian Wells Issue
Cover Story: Bianca Andreescu’s US Open
Catching up with
its fellow Slams,
Roland Garros is
embarking on an
title was foreshadowed with her triumph at
ambitious plan
to expand its
grounds in Paris,
French Opening
and its brand
Indian Wells. What can the fearless Canadian
around the world
do in her 20s?
Indian Wells’ Impact Should it be the fifth
by Stephen
Tignor
major? Should its doubles event be a major?
On the final day of the 2018
French Open, as Rafael Nadal
was putting the finishing Also: exploring the new Oracle Pro Series.
Tennis and Gender Equality The sport has
touches on his umpteenth title in
Paris—officially, it was his 11th—
members of the media at Roland
Garros received an eye-catching
/ IMG
OPEN/ IMG
GETTY IMAGES
email from the tournament:
MIAMIOPEN
“Invitation to the Demolition
led the way in this area, and in equal pay.
MIAMI
Party,” the subject line read.
M AY/J U N E 2 0 1 9 TENNIS.COM 39
38 TENNIS.COM M AY/J U N E 2 0 1 9
What’s next?
The Traveling Tennis Fan Resorts and
*
All editorial, including
covers, is subject tournaments to add to your bucket list.
to change. PLUS: The latest racquets for your game
Tennis by
Life
RACQUETS VA N S I A S
the
Even the most
successful pros
switch their
racquets. Here’s
why—and why
Frame
you may want to
consider doing
the same
Whether it’s Roger Federer and the Williams sisters
wielding Wilson frames en route to Grand Slam glory,
or Rafael Nadal employing his Babolat to become
one of the sport’s all-time greats, superstars are as
identifiable by their racquet of choice as they are
Game
their accomplishments.
The same can be said about Novak Djokovic, who recently “It was a very important decision for me,” the 21-year-old
began his 10th consecutive year playing with a Head frame Djokovic said. “As I said before the tournament, it takes time
in triumphant style, winning his seventh Australian Open mentally to make this switch.”
and 15th Grand Slam title. Before this decade of dominance, It would be nearly three years before Djokovic won
Djokovic swung a Wilson, which he used to win his first another Grand Slam title. While some health issues held him
major title at the 2008 Australian Open. A year later, the back during that stretch, it’s also nearly unprecedented for
Serbian set off to defend his title in Melbourne with a Head a player to immediately claim the game’s grandest prizes as
racquet, after signing a lucrative endorsement deal with the they adjust to a new frame.
American company. So, why do the pros switch?
AP
52 TENNIS.COM M A R /A P R 2 0 1 9 M A R /A P R 2 0 1 9 TENNIS.COM 53
May/June:
by
JON LEVEY
Whether you’re hitting the gym, the running trail
by
or
JON LEVEY
the practice courts, music makes any workout better.
Whether you’re hitting the gym, the running trail or
the practice courts, music makes any workout better.
Road to Roland Garros
These completely wireless earbuds are designed to These completely wireless earbuds are designed to
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Cover Story: Dominic Thiem, two-time
ND SOUND
advice advice French Open runner-up, remains Rafa’s top
threat. A nice guy with a beautiful game, can
he finally dethrone the king?
4 / JLAB 5 / APPLE 6 / BOSE 4 / JLAB 5 / APPLE 6 / BOSE Profile: Patrick Mouratoglou, coach of
Serena Williams, Stefanos Tsitsipas and Coco
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Tennis Commentating A behind-the-scenes
• Be Aware Audio permits background playback and skip tracks, or take and end calls • Be Aware Audio permits background playback and skip tracks, or take and end calls
noise for safe listening when running or • Voice-activated Siri enables hands-free • Charging case magnetically holds each noise for safe listening when running or • Voice-activated Siri enables hands-free • Charging case magnetically holds each
exercising outside control over music volume and song earbud in place exercising outside control over music volume and song earbud in place
• Charging case includes phone-charging selections • Bose Connect App integrates with Apple • Charging case includes phone-charging selections • Bose Connect App integrates with Apple
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J U LY / A U G U S T 2 0 1 9 TENNIS.COM 59 J U LY / A U G U S T 2 0 1 9 TENNIS.COM 59
jobs. Plus: how you can should watch tennis
on TV to improve your game.
Sofia Kenin & Amanda Anisimova Two
Horrifying circumstances led to
Petra Kvitova’s “second career.”
More than two years after a
life-changing incident, the Czech
U.S. teens with Russian parents who have
is more than just a sentimental
favorite at the French Open
by Peter
polar-opposite personalities. How have their
Return Winner
Bodo
upbringings led to fast success?
PLUS: Shoes that will help you play—and
Petra Kvitova is no longer haunted by the queasy feeling she sometimes
experienced when picking up a racquet with her surgically repaired left
look—good
hand. She doesn’t scan public places any more, anxiously looking for
strangers. She’s gotten over her fear of being alone, something she felt
even in the safe confines of a tournament locker room.
The memory of the man who invaded crowd. Her team’s faith and confidence
July/August:
Kvitova’s home and severely injured in her, she said, were invaluable.
her left, hitting hand in December 2016 “I didn’t know if I going to hold the
will never go away. racquet again,” Kvitova said. “But I’m
“I’ve been through many, many holding it now. Thank you.”
things, not really great ones,” the Thus, one chapter in the unexpect-
28-year-old Czech said at this year’s edly dramatic life of Petra Kvitova
Australian Open, during her runner-up quietly closed on that sultry evening:
Wimbledon and the Olympics
press conference. a tale of powers stolen and now
Kvitova repeated the words of regained. Having done no better than
gratitude she had told her team inside two Grand Slam quarterfinals since
GETTY IMAGES
IMAGES
GETTYIMAGES
Rod Laver Arena, following a narrow winning her second Wimbledon title in
defeat to Naomi Osaka, as she basked 2014, Kvitova appears to be a force at
GETTY
in the admiration of a supportive the majors once again.
M AY/J U N E 2 0 1 9 TENNIS.COM 31
Sloane Stephens: Is she America’s best
Tennis
Life
TRAVEL
by
R E B E C CA WA L LW O R K hope for a major or a medal this summer?
Lone
The wildflowers are in bloom
and the weather’s warming Kei Nishikori & Naomi Osaka Ground-
breakers for their country, the pair will be two
up: spring is the perfect
time for a Texas getaway.
Here are some fresh ways to
explore the Lone Star State’s
big cities—and one little
Star
town getting serious buzz.
of Japan’s most billed athletes at the Tokyo
Texas’ size
is exceeded
only by its
Olympics.
wide-ranging
attractions
SPRING Renowned for its bar and music scenes (above right, at the Stay Gold), Austin’s nightlife is an
attraction all its own. But the daytime offers visitors plenty, including spiriting yoga indoors
(at the Blanton Museum of Art) and refreshing exercise on the water (at the NLand Surf Park).
1
AUSTIN For the music Austin sionism. But if you’re in Stay and Play: The
Tennis and Mental Health This has become
a major topic in and out of sports, and tennis
players have engaged with it. Plus: ways for
Yes, there are is famous for—indie the mood to bask in the historic Driskill Hotel
bands to see and country—look for heat—and get your heart (driskillhotel.com) in town;
and barbecue to eat, but longtime favorites like The racing—head to NLand for tennis during your
to get into the swing of Little Longhorn Saloon Surf Park (nlandsurfpark. stay, visit Horseshoe Bay
spring, head to the Lady (thelittlelonghornsaloon. com) for a clinic or group Resort, Texas Lake & Hill
Bird Johnson Wildflower com) and Hole in the Wall surfing session on the 14- Country (hsbresort.com).
recreational players to maintain good mental-
Center (wildflower.org) (holeinthewallaustin.com). acre inland surf lagoon. Tennis-and-wine week-
and surround yourself Or, take the Austin Live A taproom overlooking ends, a dedicated doubles
with hundreds of Texas Music Crawl (austinde- the action provides tasty weekend, summer
PARK
SURFPARK
plant species. You can tours.com) to seek out post-surf rewards. camps for kids and USTA
NLANDSURF
wander colorful trails, take lesser-known venues and red-clay tournaments
guided garden tours and catch a few shows with a Spring Events: The Pecan are available. In New
AUSTIN;NLAND
health habits.
nature drawing classes, or local music guide. Street Spring Festival Braunfels, the acclaimed
VISITAUSTIN;
forage for native edibles If you need to get out of (May 4–5); The West John Newcombe Tennis
like prickly pear and Texas the sun, visit the Blanton Austin Studio Tour (May Ranch (newktennis.com)
DUNCAN;VISIT
persimmon. Tuesday Museum of Art (blanton- 11–12 & 18–19); The Hot offers a range of adult
GEOFFDUNCAN;
Twilights With a Twist pair museum.org), with works Luck Festival (May 23–26) getaways, including court
the gardens with music, from ancient greek pot- for food and live music. time, meals, accomoda-
Fashion Spotlight Tennis bags and totes;
GEOFF
cocktails and the sunset. tery to abstract expres- tions and entertainment.
M AY/J U N E 2 0 1 9 TENNIS.COM 55
the latest apparel trends
PLUS: Puerto Rico’s Monica Puig returns
*
All editorial, including
covers, is subject to the Summer Games as a surprise gold
to change. medalistWHAT’S NEXT: THE 21 & UNDER CLUB
Part Old World, part
post-millennial, Stefanos
Tsitsipas is trying to scale the
heights of the game, and see
all the sights along the way
Thought
Leader by Stephen Tignor
“My life is like a speeding bullet that tennis’ up-and-coming generation, like one long learning experience.
just hasn’t hit the target yet,” Stefanos Tsitsipas most fully embodies and Or, to use his words, it can feel like a
Tsitsipas wrote on Twitter this spring. embraces the often-thrilling, speeding bullet that finds its target
Accompanying his words was a photo sometimes-painful process of growing some weeks, but still flies well wide of
of the 20-year-old Greek staring soul- up, both as a player and a person. the mark during others.
fully into the camera while taking a More specifically, the Athens native In January, Tsitsipas hit the bull’s-
water break during practice. embodies a generation of young male eye when he upset Federer in the
The statement and the picture players who are attempting, so far fourth round of the Australian Open.
were pure Tsitsipas: sincere, self- without much success, to fill the very “Changing of the guard!” headlines
dramatizing, restlessly unsatisfied— big shoes of Roger Federer, Novak around the world screamed. Tsitsipas
and expressed on social media. Djokovic and Rafael Nadal. was praised not just for defeating
GETTY IMAGES
In a word: youthful. As with everyone else in his cohort, Federer, but for doing it with an upd-
Of all the players who make up life these days for Tsitsipas can feel ated version of The Maestro’s game.
16 TENNIS.COM J U LY/A U G U S T 2 0 1 9
H US OPEN
Fabio
SPECIAL
Fabio
by
Peter Bodo
Flavia
With newfound support, boundless passion—and
someone else’s US Open trophy sitting at home—32-year-
old Fabio Fognini is more motivated to win than ever
September/October:
US Open Special
Life is pretty good for Fabio Fogni- because of family and friends that “Now, of course, I am happy because
ni these days. In April, the gregari- could come there, it was perfect.” I can say I’m Top 10—not only Flavia in
ous Italian won the biggest title In June, about two weeks after his the family,” says Fognini with his ever-
of his career at the Monte Carlo 32nd birthday, Fognini became the present smile.
Cover Story: Is Nick Kyrgios America’s
Masters in Monaco, about 25 miles third-oldest player to break into the All that’s missing from Fognini’s
from his home in Sanremo. ATP Top 10 for the first time. It took resume, in his eyes, is his wife’s crown-
MIAMI OPEN / IMG
“I was practicing from 14 to 18 him 15 years in the pros, and three ing achievement: a Grand Slam singles
[years old] sometimes in Monte Carlo, years as a married man—to fellow title. The site of Pennetta’s major vic-
at the tennis club where I won the Italian Flavia Pennetta—to reach the tory—and also where she announced
GETTY IMAGES
favorite tennis player? A look at the Aussie’s
tournament,” Fognini says. “Especially ranking milestone. her retirement, at 33—is something of
38 TENNIS.COM M AY/J U N E 2 0 1 9 M AY/J U N E 2 0 1 9 TENNIS.COM 39
good, bad and ugly.
Profile: Daniil Medvedev Meet the sport’s
Tennis b
byy
A P PA R E L
1
Life J
JOONN LL EE V
V EE Y
Y
newest lovable villain, who won the 2019
Look good, play good:
old
retro style and modern
technology works 2
for players of all ages
summer—and won the New York City fans
school
over.
cool
Madison Keys World-wise and still just 25.
3
Caty McNally The 17-year-old’s versatile
game is something any player can learn from.
The Present and Future of Betting With
1 / LACOSTE 2 / LACOSTE 3 / TORY SPORT
In most sports, players are required Tracksuit Pleated Tennis Skirt V-Neck Tennis Dress
to wear uniforms. Tennis affords its • PRICE: $250 • PRICE: $90 • PRICE: $195
athletes the opportunity to show off • WEBSITE: lacoste.com • WEBSITE: lacoste.com • WEBSITE: toryburch.com
in-match betting, tennis leads the discussion
their personal styles through attire.
It’s a tradition that has led to some Crafted in shiny fabric, this sweatsuit The flowy design of this lightweight, The V-Neck Tennis Dress harkens
features a zip jacket with a colorblock all-over pleated skirt affords ease of back to iconic, elegant 1970s sportswear.
iconic pieces and designs that have
design, stand-up collar and contrast movement and a great look when moving Fitted, fully lined and with a drop waist,
crossed over from performance mesh lining. 3D Lacoste Sport lettering is around the court. The skirt is made with a it’s made from performance jersey
to fashion: trendy sneakers; track displayed on the back. The solid color tough, breathable, ultra-dry stretch knit (polyester-spandex blend) with a
jackets; sporty polos. And classic drawstring pants have contrast piping to stand up to the toughest matches and silky-soft feel. Breathable, moisture-
on a topic that is impacting how all sports are
tennis remains chic. This collection of and zip leg bottoms. conditions. Built-in shorts and a forgiving wicking fabric has great stretch and
waistline, adorned with the green recovery for match play.
apparel from vintage brands taps into crocodile, completes this mix of comfort
the game’s rich heritage for looks that and performance.
work both on and off the court.
watched and covered.
M A R /A P R 2 0 1 9 TENNIS.COM 49
Tennis by
PLUS: Tennis’ unique watch culture
Life
TRAVEL R E B E C CA WA L LW O R K
GA
The home of the
Braves, Atlanta is
The summer is a time for exploring festivals,
diving into the arts and relaxing in green parks
and gardens—all of which are abundant in
Atlanta. Whether you cool off inside for a spot
November/December
2020 Wrap-Up
ripe with fresh flavors, of artistic immersion, or take to the great
outdoors for a summer concert or festival,
captivating culture— inspiration can be found throughout Atlanta’s
vibrant neighborhoods. Here are some of the
and plenty of tennis best ways to enjoy a warm-weather visit to this
beacon of the New South.
GREEN SCENES warm day, but it’s also the
You don’t have to run site of some hot concerts.
or bike—though you Pack a picnic from a local
certainly can—to get the farmer’s market and claim
Recurring Features
most out of Atlanta’s most a spot on the Great Lawn
beloved outdoor spaces. for shows that include the
Piedmont Park hosts John Butler Trio (July 26),
some of the summer’s Toad the Wet Sprocket
best events in Georgia, (August 16) and Melissa
including the Atlanta Ice Etheridge (August 17).
Cream Festival (July 27),
Departments: Chrissie’s View; Court of
featuring scoops from DO IT FOR THE CULTURE
(RIGHT)
MARKETING(RIGHT)
local and national ven- Cool off between outdoor
onourmind
dors, and the Piedmont adventures with visits to
ACVBMARKETING
Park Arts Fest (August one of Atlanta’s excellent
17–18), which showcases arts and cultural institu-
Part of the city’s sports fabric for generations, the Braves play
(LEFT);ACVB
works of painters, pho- tions. In Midtown, explore
ball at SunTrust Park. Atlanta is also home to the Falcons (NFL),
tographers, sculptors and The High Museum of Art,
ATLANTAPHOTOS.COM(LEFT);
the Hawks (NBA) and, most recently, Atlanta United FC (MLS).
Appeals; Parting Shot
master craftsmen and where summer exhibitions
ACVB&&ATLANTAPHOTOS.COM
craftswomen. include Of Origins and
For a taste of street Belonging, Drawn from Iconic Guitars, and the History buffs can delve
art, head to the Atlanta Atlanta, featuring the work contemporary art-focused into the nation’s African-
BeltLine Eastside Trail. of local artists. Weekend SCAD Museum of Art. American heritage at the
This three-mile portion of family tours give young- Summer evenings Martin Luther King, Jr.
OFACVB
the 22-mile rejuvenated sters and parents an are well spent catching National Historical Park,
rail line connects the interactive way to learn. a show at the historic in Sweet Auburn. For local
COURTESYOF
Inside Tennis: Aces & Faults; Tennis Conver-
PHILLIPS,COURTESY
Midtown and Reynold- Two other artsy hubs Fox Theatre, the Atlanta history, visit the Atlanta
stown neighborhoods and to check out are the Symphony Orchestra or History Center, replete
is dotted with murals and Museum of Design at the Alliance Theatre, with a new custom-built
GENEPHILLIPS,
graffiti art. Atlanta, which turns the which just completed a Cyclorama building to
The Atlanta Botanical spotlight on guitar design $32 million renovation showcase the soaring,
©2017,GENE
Garden makes for a with the new exhibition that puts the audience 15 sprawling Battle of
©2017,
refreshing retreat on a Wire & Wood: Designing feet closer to the stage. Atlanta painting.
sation; The Roundtable Rally
J U LY/A U G U S T 2 0 1 9 TENNIS.COM 73
Tennis Channel Academy: Great Shots;
*
All editorial, including Instruction; Doubles; Fitness; Nutrition; Mental
covers, is subject
to change. GameMulti-Platform & Integration
Opportunities
Travel
By all accounts,
SHOPPING
players love the Miami Open. But, as good as the play gets
MERRICK
at the Crandon Park Tennis Center in Key Biscayne, the high-gloss appeal of the Magic City itself PARK
Fan Guide STAY
helps make this one of the most coveted events on the WTA and ATP World Tours.
Simply put, athletes love Miami—especially the glitziest neighborhood of them all, South Beach.
MERRICK PARK
And Miami loves them right back, rolling out the red carpet each March with luxurious amenities at 358 San Lorenzo Avenue, Miami
the Open and high-profile after-hours parties. POST- If the Williams Sisters’ style inspires you to
flex your credit card, the Village of Merrick
But why should the A-listers have all the fun? Here’s how to enjoy Miami as if you had the fame
MATCH Park in Coral Gables is the closest mall to
BIENVENIDO A
and robust bank accounts of the Federers and Sharapovas of the world. Crandon Park. It has everything you need
COCKTAILS
WIN!
SLS SOUTH BEACH to prep your preppy look, including a
1701 Collins Avenue, Miami Beach Lacoste outpost.
LUNCH AT THE BEACH & BITES If your finger has to be on the pulse, the SLS
is where you must lay your head. Frenchman
VILLAGEOFMERRICKPARK.COM ADVENTURA
MALL
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SERAFINA 1701 Collins Avenue, in Wonderland, but the mirrors on the ceiling AVENTURA MALL
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MIAMI!
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Miami is overrun with Italian restaurants, overhead and a plate the ultimate shopping experience. With
but this newcomer (an outpost of the popular of tapas from award- their of countless variety of shopping venues AN ALL-EXPENSES-PAID TRIP TO
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from Northern Italy. Thin-crust pizzas and the kitchen, there’s no the City of Sunny Isles Beach one of your Think you know all there is to know about the
even pastas—most notably the Farfalle al better spot in South destinations. Be sure to visit Aventura Mall, Miami Open? It’s been 30 years since the first
Limoncello—are full on flavor without over- Beach than right here, anchored by Bloomingdale’s, Macy’s, tournament, and we’ve got a challenging quiz
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SLSHOTELS.COM/SOUTHBEACH What to
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ENJOY THE
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1435 Brickell Avenue, Miami 1545 Collins Avenue, Miami Beach ber-necking at the view STROLL MARCH 19-24: MARCH 20-24: MARCH 31: MARCH 22-MAY 5:
(inside the Four Seasons Hotel) Are you the kind of traveler that prides yourself from 50 floors above LINCOLN ROAD FELA! MODELIZE LET’S GO, HEAT! ART
If you don’t want to stray far from the Crandon on going local? Then a visit to this new beach Biscayne Bay, FIFTY Ignore the chain Yes, Miami is into The Miami Beach Switch sports for You’ve heard of Art
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a classy environment, head to this steakhouse out updates on dishes unearthed from his popular place for a priced restaurants— of dance, theater and Fashion Week is an Bosh in his own this town likes its art.
BOTH AT AND AWAY FROM
inside the Four Seasons. Filet and prime strip are grandmother’s dog-eared copy of a 1940s pre-dinner drink, it’s Lincoln Road is the music tells the story industry event. Its house against San See MOCA’s latest
also available in petite cuts, and all are dusted book called—yep—Florida Cookery. That a good spot to mingle heart of Miami’s of Afroboat star Fela 15th anniversary run, Antonio in a rematch acquisitions at the
with a signature house spice rub. Save room for explains such dishes as Cast Iron Seared with young locals and voyeuristic cul- Kuti. At the Adrienne at the beach’s con- of the past two years’ museum’s 15th
the Cheesecake Pops, a small serve of dessert Sunshine State Frog Legs and Grandma Esther’s jet-setting fly-bys. ture. This is where Arsht Center for the vention center, will NBA Finals. Anniversary Collec-
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it too—without too much damage to the diet. Pie. But the sleek setting? That’s pure South a sport unto itself. 1300 Biscayne Blvd., will be in healthy Airlines Arena, Museum of Contempo-
THE MIAMI OPEN COURTS
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Best bets for spotting tennis stars and the celebs who love them include The Bazaar and Katsuya When strolling Lincoln Road, leave your rental in the only place worth parking: the 1111 Lincoln
at SLS Hotel South Beach, Prime One Twelve (which takes steakhouse to the luxe-max) and garage, on the corner of Alton Road. Designed by Herzog & de Meuron, it’s an architectural icon,
Case Study HILTON HEAD CHAMBER OF COMMERCE & PARTNERS
Zuma at the Epic Hotel downtown. a high-end shopping spot, home to buzzy restaurants and—oh, yeah—a place to leave your car.
b y R E B E C C A WA L LW O R K
Case Study HILTON HEAD CHAMBER OF COMMERCE & PARTNERS
34 tennis.com March/April 2015 March/April 2015 tennis.com 35 36 tennis.com March/April 2015 + T H E L A C O S T E S P O R T C O L L E C T I O N I S T H E P E R F E C T P R O S H O P F O R T E N N I S P L AY E R S — C H E C K I T O U T AT L A C O S T E . C O M 37
Issue: Case Study HILTON HEAD CHAMBER OF COMMERCE & PARTNERS (CONT'D) Case Study HILTON HEAD CHAMBER OF COMMERCE & PARTNERS (CONT'D)
Issue: May/June
May/June 2015
2015
Execution:
Execution: Custom
Custom Content
Content Special
Special Section
Section
Case Study HILTON HEAD CHAMBER OF COMMERCE & PARTNERS (CONT'D)
Digital & Social Extensions
Tennis Tuesday Interactive Content
Content Destination on Tennis.com
Social Media PostMulti-Platform & Integration
Capabilities
Case Study SOLGAR FULL SPECTRUM CURCUMIN (CONT'D)
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Case SOLGARFULL
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Issue:September/October
Issue: September/October20152015
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Tennis Tuesday Sweepstakes Promotion Ad Placement
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