THE STATE OF FACEBOOK & INSTAGRAM ADVERTISING 2019 - StitcherAds

 
THE STATE
OF FACEBOOK
& INSTAGR AM
ADVERTISING
2019
IN T RO D U CT I O N

            StitcherAds and Go-To-Market Pros
            conducted 1:1 interviews with dozens
            of retail marketing leaders across North
            America to determine the challenges
            and opportunities they are facing in the
            current Facebook & Instagram advertising
            landscape.
                                                                   S O M E O F T H E R E TA I L E R S I N T E R V I E W E D I N T H I S S T U DY:

            Facebook and Instagram are raising the
            digital advertising stakes for the retail
            industry. The two platforms will generate
            $67.2 billion in ad revenue this year,
            according to eMarketer projections. That
            figure will account for 20.5% of global digital
            ad sales – cementing Facebook's place as
            the second-leading digital ad platform in the
            world.

StitcherAds | The State of Facebook & Instagram Advertising 2019                                                                                    2
IN T RO D U CT I O N

                       Marketers are increasingly gaining the ability to
                       bridge the gap between consumer discovery
                       and action.

            As Facebook continues to launch retail-specific
            advertising products, marketers are increasingly
            gaining the ability to bridge the gap between consumer
            discovery and action.

            Marketers who use the platform to drive sales are
            getting more innovative in their strategies, but many
            still face challenges from a scaling perspective.
            From creative development to adopting omnichannel
            capabilities to measuring ad effectiveness, and of
            course, protecting consumer data — the industry is
            struggling to align with consumer expectations.

            This report will outline the current state of Facebook
            and Instagram advertising as retailers see it, and what
            the industry can expect in the year ahead.

StitcherAds | The State of Facebook & Instagram Advertising 2019           3
CRE ATIVE

Video is in high demand, but difficult to scale.
The consumers of today are constantly bombarded
with marketing messages — making it tougher than
ever for retailers to resonate with audiences.
C R E AT I V E

                                                                          17%
             Across the board, retailers have found that being
             overly promotional does not bode well for engagement.
             Consumers reported in a 2018 Sprout Social study
             that they are more inclined to engage with entertaining
             ads, even over ads that offer discounts. "When we do
             something fun or playful, we see about a 35% increase
             in click-through rates than when we post something
             promoting a sale-type offering,” said one digital
             marketing leader.

             Video also plays a significant role in driving engagement,
             and nearly every retail marketer interviewed for this
             report would like to publish more of it in 2019. Data        Brands using both static
             from Facebook shows that brands using both static            ads and video ads saw
             ads and video ads saw a 17% higher rate of conversions
             compared to brands only using still images in their ads.     a 17% higher rate of
                                                                          conversions compared
                                                                          to brands only using still
                                                                          images in their ads
            "When we do something
             fun or playful, we see
             about a 35% increase in
             click-through rates than
             when we post something
             promoting a sale-type
             offering."

StitcherAds | The State of Facebook & Instagram Advertising 2019                                       5
C R E AT I V E

             However, most marketers primarily still rely on static
             images. “[Our ads] are 95% static,” said one marketing
                                                                            “We're not where we want
             manager. “We haven’t really dealt a lot with video.”            to be with video, but it's
             While Facebook has taken the lead as the top social             definitely something we're
             video ad platform in the U.S., video production remains
             a major challenge for many brands. “We're not where             working on. With tens of
             we want to be with video, but it's definitely something
             we're working on, said a senior social media manager
                                                                             thousands of products, it is
             at a top retailer. “With tens of thousands of products, it      a huge challenge."
             is a huge challenge."

                                                              “Our ads are 95% static.
                                                               We haven’t really dealt a lot
                                                               with video.”

StitcherAds | The State of Facebook & Instagram Advertising 2019                                            6
C R E AT I V E

                                                                            78%
             As Facebook does not yet offer a native solution for
             scaling video across dynamic ads, many retailers are
             relying on third-party agencies to create workarounds.

             Before scaling further into video, one director of
             marketing said she would like to gain a stronger
             footing with influencer marketing. This area of creative
             is presenting itself as both a challenge and an opportunity.
             A marketing leader in the beauty sector said that while
             it’s difficult to track the exact return on investment on      of marketers said that
             influencer campaigns, evidence shows that this type of         influencer content performs
             creative performs well. The industry agrees. In a 2018
             Linqia study, some 78% of marketers said that influencer       the same or better as
             content performs the same or better as brand-created           brand-created content
             content.

StitcherAds | The State of Facebook & Instagram Advertising 2019                                          7
C R E AT I V E

             LOOK ING                                      Budgets are shifting toward
                                                           Instagram and more engaging
             AHE A D                                       formats, like AR.

For retailers using Facebook to drive sales, the carousel ad format continues

                                                                                    55%
to be a favorite. But, looking ahead to 2019, the industry will see retailers
increasingly shifting spend from the Facebook News Feed to Instagram. Data
from Socialbakers shows that while advertisers reduced ad spend on Facebook
in 2018, they more than quadrupled their budgets for Instagram Stories.

“There’s more opportunity on the Instagram side for us right now just because
 that’s where we look to target younger customers,” said a marketing director for
 a fashion brand. Another marketer spoke about Instagram’s unique value prop.
“[It allows us to] be a bit more visual about how we tell stories.”

Adoption of Instagram Stories will catapult in 2019. A marketer specifically
                                                                                    of advertisers are
called out the opportunity to leverage the polling feature within Instagram         already using AR
Stories. “You can use that feature to gather data to help you build out products,

                                                                                    35%
assortments, and marketing campaigns in the future,” she said.

As advertisers shift spend away from the Facebook News Feed, the platform is
testing new placements to determine if they would be beneficial to advertisers.
Facebook announced in December 2018 that it is testing ads in its search
results, which we could possibly see take off this year.

Finally, with Facebook’s launch of augmented reality ads in 2018, we can expect
to see more retailers utilizing this technology in the coming year. More than
half—55%—of advertisers said in a 2018 Boston Consulting Group survey that          of advertisers plan to
they were already using AR. An additional 35% said they planned to integrate
this technology into their marketing strategies in the future.                      integrate AR into future
                                                                                    marketing

StitcherAds | The State of Facebook & Instagram Advertising 2019                                               8
TARGE TING

Driving customers in-store is a priority.
Geo-targeting is playing a pivotal role in retailers’ Facebook
and Instagram advertising strategies. More specifically, the
platform’s radius targeting feature has enabled retailers to
get innovative in how they drive consumers into their brick-
and-mortar locations.
TA RG E T IN G

           One marketing leader outlined the effectiveness of running geo-
           targeted ads of certain products on days people were most likely
           to buy them. Another marketer said her team uses radius targeting
           when their direct competitor is opening new stores in a market
           to drive consumers back to their nearby locations. Overall, geo-
           targeting works well for customer acquisition, they said. “We’ve
           been able to drive new customers into [stores], and it’s been very           "The prospecting that
           successful.”
                                                                                         we do is hit or miss …
           But some retailers are finding that prospecting for new customers
           is not as valuable as retargeting existing audiences. “The low-
                                                                                         but dynamic product
           hanging fruit is obviously retargeting, so we want to cap out                 retargeting ads with
           there,” said a paid media specialist for an apparel brand. A digital
           marketing director for another clothing company agreed: “The                  specific products work
           [prospecting] that we do is hit or miss … but dynamic product                 really well.”
           [retargeting] ads with specific products work really well.”

           This is a missed opportunity for the majority of the market. Only
           43% of U.S. digital marketers are investing in retargeting, according
           to a 2018 survey conducted by The Manifest.

                     43%
                                                                                   of U.S. digital marketers are
                                                                                   investing in retargeting

StitcherAds | The State of Facebook & Instagram Advertising 2019                                                   10
TA RG E T IN G

            LOOK ING                                         Retailers will leverage omnichannel
                                                             targeting with greater detail than
            AHE A D                                          before.

As retail marketers strive to drive people in-store,
Facebook’s Store Sales Optimization is slated to have
a bigger impact in 2019. With this offering, digital
marketers can specifically target shoppers who                       "Not only do I want to target
are more inclined to shop in-store. This segment of                   a customer who shops at a
consumers was previously overlooked in the digital
advertising space, which was a missed opportunity.                    competitor, but I also want
Some 65% of U.S. consumers stated in a 2018 CGS
survey they will research a product online before
                                                                      to target a customer who
buying it in a store.                                                 bought a specific outfit
Those who are in the multi-brand retail space are                     while shopping at that
hoping they find better ways to retarget consumers
who are shopping with competitors. “Where we’re                       competitor.”
trying to go next is getting really specific with SKU-
level data,” said a senior director of marketing for a
fashion retailer. “Not only do I want to target a customer
who shops at a competitor, but I also want to target a
customer who bought a specific outfit while shopping
at that competitor.”

StitcherAds | The State of Facebook & Instagram Advertising 2019                                     11
OMNICHANNEL

Centralized, seamless experiences are crucial.
With 90% of sales still taking place offline, there’s a massive
need for digital marketers to measure and optimize on in-
store sales. But, implementation of omnichannel strategies
is lagging.
The very definition of the word presents an issue.
O M NI C H A N N E L

            When asked to define “omnichannel,” the marketing leaders
            interviewed for this report provided different answers. “People’s
            understanding of omnichannel varies,” said one marketing manager
            for a large retailer. “That’s definitely an issue.”

            Here’s how we define omnichannel at StitcherAds:

                   om•ni•chan•nel
                   a strategy that comprises unifying a retailer’s data to create
                   a centralized, seamless experience for the consumer –
                   regardless of where they choose to shop and/or transact.

            Across the board, the retail marketers interviewed agreed that
            consumers who shop across channels spend more than those who
            only use one channel. “Customers that shop both online and in-store
            are significantly more valuable in how much they spend each year,”     “Customers that shop
            said one senior marketing manager. A study conducted by Medallia
            and researchers at Rice University supports these insights. They
                                                                                    both online and in-
            discovered that customers who use 4+ channels spend 9% more in-         store are significantly
            store, on average, compared to shoppers who only use one channel.
                                                                                    more valuable in how
            Retailers are putting resources into developing an omnichannel
            strategy, but few are doing it well. Some 91% of retailers said in a    much they spend each
            Brightpearl and Multichannel Merchant survey that they have an          year."
            omnichannel strategy or planned to invest in omnichannel. However,
            only 8% reported they have “mastered” omnichannel.

StitcherAds | The State of Facebook & Instagram Advertising 2019                                         13
O M NI C H A N N E L

                                                                         91%
            More innovative retailers are building dedicated
            omnichannel teams to lead the way. “We recently
            onboarded a new director on our team to lead
            omnichannel practices,” said an ecommerce director
            for a large retailer. “However we talk about a product,
            that same experience should permeate the store, the
            site, the mobile app, and the Amazon storefront as           of advertisers have or are
            well. We’re not thinking channel or platform specific –
            but we are customer focused.”
                                                                         planning to invest in an
                                                                         omnichannel strategy
            The marketers that aren’t quite there yet are facing
             technological and internal roadblocks. Nearly one-
             quarter of retailers said they do not have the right
             technology to execute their omnichannel strategy.

                                                                                8%
             Others are challenged with breaking down silos. “A lot
             of it has to do with people who have long been tenured
             at the company feeling that the current strategy works,
             so why change things?” said one marketing manager.
            “The new digital team is coming in and saying, ‘Well, we
             know you can try X, Y, Z tactic and we believe this will
             work.’ But, there’s a lot of push and pull.”

           "It’s a major problem," said one retailer who is struggling
            to get onboarded with online-to-offline measurement.                but only 8% of advertisers
            With more than 90% of his sales occurring in-store,                 have mastered omnichannel
           “that’s billions of dollars we need to figure out that we
            don’t have great insight into.”

StitcherAds | The State of Facebook & Instagram Advertising 2019                                        14
O M NI C H A N N E L

                                               O M N I C H A N N E L O N FAC E B O O K
International retailer
Reiss experienced                              Most of the large retailers who advertise on Facebook are familiar with the
                                               platform’s Offline Conversions, Store Sales Optimization, and local inventory
a 76% increase in                              ad offerings. However, getting onboarded with these tools presents yet

Facebook-influenced                            another challenge. Retailers raised issues with getting their in-store data
                                               “clean,” secure, and consistent with Facebook’s best practices.
store sales as a result
                                               Retailers that are lagging in the online-to-offline space are looking to more
of using personalized                          innovative brands to provide use cases. A senior marketing director for
omnichannel                                    a fashion brand said those case studies are lacking. "We want to see case
                                               studies on how brands are using this data to run better ads; how once they got
campaigns.                                     the offline conversion data, they were able to pivot their marketing to do X, Y,
                                               Z and they saw a lift in performance."

                                               Those who have cleared those roadblocks and are connecting in-store sales to
                                               digital ads are indeed pivoting their strategies and seeing lifts in performance.

                                               In 2018, global retailer Reiss partnered with StitcherAds to build personalized,
                                               omnichannel Facebook and Instagram campaigns. With radius targeting,
                                               new creative that employed a “Get Directions” CTA button, and audiences
                                               of in-store and online shoppers — the brand experienced a 76% increase
                                               in Facebook-influenced store sales. This campaign unearthed valuable
                                               insights that informed Reiss’s future marketing decisions. For example, the
                                               team learned that carousel ads that show products first perform better than
                                               carousel ads that feature a branded static card at the onset.

StitcherAds | The State of Facebook & Instagram Advertising 2019                                                                   15
O M NI C H A N N E L

                                                           Retailers see the need for
            LOOK ING                                       omnichannel experts, and
            AHE A D                                        will build out these roles.

                       Digital marketing and merchandising teams are tasked
                       with separate, distinct goals — and business leaders are
                       beginning to realize these silos will do nothing to bridge
                       the online-to-offline gap.

                       In 2019, the industry will continue to see dedicated
                       roles and teams built out for omnichannel marketing
                       initiatives.

StitcherAds | The State of Facebook & Instagram Advertising 2019                         16
ME ASUREMENT

Lack of effective reporting is impacting spend.
Ah, the age-old social media dilemma: How can retailers
effectively measure the return on investment on their
Facebook and Instagram advertising efforts? Measuring
ROI is the top concern for 55% of social marketers,
according to the Sprout Social Index 2018.
ME ASUREMENT

                                                                               6
           For the 62% of B2C marketers that use social media
           to drive sales – attributing sales to campaigns can be
           a convoluted process. Consumers’ non-linear path to
           purchase is not making it easy. A senior marketer for
           a beauty retailer said that the majority of the brand’s
           sales have at least six touchpoints – making it difficult
           to attribute revenue back to the appropriate channel.

           For online measurement, many of the retailers
           interviewed said they are still relying on last-click
           attribution – despite it not being the most sophisticated
           method. “Right now that’s what we use only because
           that gives us a fair read across all channels when we
           think about marketing,” said one marketer. “But, we
           understand that could [impact us differently] from a
           future standpoint.”

           Online-to-offline measurement presents even more              A senior marketer for
           of a challenge. “It’s still very much in its infancy,” said
           one home improvement retailer. “So, we don’t report
                                                                         a beauty retailer said
           out on that data. It’s a ‘nice to have.’ We’re still in a     that the majority of the
           learning phase, but we are using the data to make
           more informed decisions about our advertising.” For           brand’s sales have at
           this reason, retailers are defaulting to online-only
           measurement, said another marketer interviewed for
                                                                         least six touchpoints
           this report.                                                  – making it difficult to
                                                                         attribute revenue back
                                                                         to the appropriate
                                                                         channel.

StitcherAds | The State of Facebook & Instagram Advertising 2019                                    18
ME ASUREMENT

          The lack of product-level insights on Facebook and
           Instagram campaigns is also an issue for multi-brand
                                                                      “We have difficulty
           retailers. The inability to report specifics back to       breaking down the
           brands impacts the influx of co-op dollars. “We have
           difficulty breaking down the performance for each          performance for
           brand,” said a senior marketer for a beauty brand.
          “That’s a limitation with Facebook. We don’t get SKU-
                                                                      each brand. That’s
           level analysis back, so we have to dig on our side to      a limitation with
           understand the breakdown for each brand.”
                                                                      Facebook. We don’t
          The disparity between Facebook reporting and third-
           party analytics tools continues to be a problem as well.
                                                                      get SKU-level analysis
          “On our measurement tools, the sales numbers look           back, so we have
           pretty low. But, on Facebook they look much higher,”
           said one retail marketer.                                  to dig on our side
                                                                      to understand the
                                                                      breakdown for each
                                                                      brand.”

                 The disparity between Facebook reporting and third-party analytics
                 tools continues to be a problem as well.

                 “On our measurement tools, the sales numbers look pretty low. But,
                 on Facebook they look much higher,” said one retail marketer.

StitcherAds | The State of Facebook & Instagram Advertising 2019                               19
ME ASUREMENT

           LOOK ING                                       Savvy retailers will invest in
                                                          incrementality testing and align
           AHE A D                                        their budgets accordingly.

           Currently, retailers are facing challenges proving
           incremental lift as a result of their Facebook and
           Instagram ads. And in order to shift budget from other
           channels to Facebook, this is imperative. “We need to prove
           that Facebook is truly incremental … and that those dollars    “We need to prove
           that could be spent on another channel will have a greater
           return on social,” said one marketer.
                                                                           that Facebook is truly
                                                                           incremental … and
           However, with Facebook’s introduction of new products
           for measurement, e.g. Test & Learn, marketers will gain the     that those dollars that
           ability to run their own tests easily and at low cost.
                                                                           could be spent on
           In 2019, we will see retailers leveraging these tools to
           measure the impact of their campaigns and incorporate
                                                                           another channel will
           omnichannel results into their reporting.                       have a greater return
           With growing adoption of Facebook Offline Conversions,          on social.”
           omnichannel ROAS will become an important industry-wide
           KPI. Omnichannel ROAS is calculated with the following
           formula: (Online Revenue + In-Store Revenue) / Ad Spend.
           Attributing digital marketing dollars to online and in-store
           sales will result in more informed ad spend.

StitcherAds | The State of Facebook & Instagram Advertising 2019                                     20
RESOURCES

Silos are a barrier to success.
The majority of companies in North America (75%)
execute their social media strategies internally through one
team/department. However, marketers are beginning to
understand that their social media teams cannot achieve
success in silos.
RESOURCES

           Many of the retailers interviewed by StitcherAds said
           they lean on agencies to help execute Facebook &
           Instagram campaigns. Those relationships can be            “Reporting came from
           both beneficial and complicated.
                                                                       our agency, and it was
           While     the    brand     marketers    take
           recommendations into account, they like to ensure
                                                            agency
                                                                       really disconnected.
           the Facebook team is involved too. “Many times we’ll        [Sometimes] data is
           have direct conversations with our platform partners
           specifically and then we’ll have a broader collaborative    hidden by the agency
           call with the agency and Facebook to make sure we           because it might not
           are up to date on what else is out there.”
                                                                       show the best results.
           Agency challenges tend to come from a reporting/
           measurement perspective. “Reporting came from               But, it’s information we
           our agency, and it was really disconnected,” said one
           social marketing leader. An ecommerce director at
                                                                       need to see.”
           a different company agreed: “[Sometimes] data is
           hidden by the agency because it might not show the
           best results. But, it’s information we need to see.”

StitcherAds | The State of Facebook & Instagram Advertising 2019                                  22
RESOURCES

           LOOK ING                                           Brands will increasingly shift
           AHE A D                                            marketing capabilities in-house.

           As brand marketers continue to face challenges

                                                                       52%
           with their agencies, a level of distrust exists.

           In a 2018 ID Comms study, 40% of advertisers
           rated their client-agency trust level as low.
           Some 38% of agency respondents said the
           same.

           As a result, we will see retailers shift more of
           their marketing capabilities in-house. More
           than half of CMOs—52%—said they would
           take this approach over the next 2-3 years,
           according to a 2018 Dentsu Aegis survey.

                                                                        of CMOs said they would
                                                                        shift marketing capabilities
                                                                        in-house over the next 2-3
                                                                        years

StitcherAds | The State of Facebook & Instagram Advertising 2019                                       23
SECURIT Y

Concerns burden consumers and marketers alike.
It’s no secret that security has been a hot topic spanning
industries around the globe.
S EC U RI T Y

            An August 2018 study from Selligent Marketing Cloud
            revealed that 75% of consumers are concerned with a
            brand’s ability to track their behavior – even within a     The No. 1 risk
            brand’s website and apps. Meantime, a data breach/
            misuse of consumer data is the No. 1 risk that worries      that worries
            marketing executives. Nearly one-third of CMOs cited
            this as their top concern in a July 2018 study from
                                                                        marketing
            Dentsu Aegis Network.                                       executives is
           “People are so wary,” said a retail leader. “Our customers   a breach of
            don’t want to give up information and our IT security
            team doesn’t want to collect it. We need to get a better
                                                                        customer data.
            feel for our customer, and be on top of our game as far
            as keeping that information private.”

                “Our customers don’t want to give up information and
                our IT security team doesn’t want to collect it.

StitcherAds | The State of Facebook & Instagram Advertising 2019                         25
S EC U RI T Y

            LOOK ING                                     Retail marketers will work closely
                                                         with IT teams to prevent misuses
            AHE A D                                      of customer data.

                      To prevent abuse on its platform, Facebook
                      rolled out new transparency initiatives
                      for ads in 2018. The retail marketers
                      interviewed for this report stated that they
                      will continue to work closely with their IT
                      teams to ensure customer data is secure.

StitcherAds | The State of Facebook & Instagram Advertising 2019                              26
TA K E AWAYS

                      C R E AT I V E
                      Budgets are shifting from the Facebook News Feed to more visual and engaging formats,
                      like Instagram Stories and augmented reality. Marketers see a greater opportunity to
                      target younger consumers with these formats.

                      TA R G E T I N G
                      With the prevalence of ecommerce, digital marketers previously overlooked consumers
                      who prefer the in-store experience. As retailers place more of a focus on omnichannel,
                      Facebook's Store Sales Optimization is forecasted to have a bigger impact in 2019.

                      OMNICHANNEL
                      Silos are a barrier to success in the omnichannel space. In the coming year, the retail
                      industry will see dedicated roles and teams built out to lead omnichannel initiatives.

                      ME ASUREMENT
                      Marketers must prove incremental lift on Facebook and Instagram in order to shift
                      more budget onto the platforms. Facebook’s recent introduction of new measurement
                      products (e.g. Test & Learn) will give marketers the ability to run their own tests easily and
                      at low cost.

                      RESOURCES
                      Brands continue to face challenges with their agencies. As a result, advertisers will take
                      more of their marketing capabilities in-house.

                      S EC U R I T Y
                      Breaches of customer data are the top concern for marketing executives. In the year
                      ahead, they will keep working hand-in-hand with their IT teams to ensure customer data
                      is secure.

StitcherAds | The State of Facebook & Instagram Advertising 2019                                                       27
Innovation is more crucial than ever.
           As the last couple of years have been
           scattered with high-profile retail closures,
           senior marketing executives are seeing
           the outlook as “innovate or die.”

           Facebook and Instagram continue to make it easier for brands
           to do just that. With retail-specific creative, targeting, and
           measurement offerings available, marketers have the ability to
           align with the wants and needs of today’s consumer. In conjunction
           with adopting these features, organizations must break down their
           internal silos and adopt secure data practices. Those who tap
           into these innovative practices will significantly outperform the
           competition in 2019.

StitcherAds | The State of Facebook & Instagram Advertising 2019                28
SOURCES

                      “Augmented Reality: Is the Camera the Next Big Thing in Advertising?” Boston Consulting
                       Group,     https://www.bcg.com/en-us/publications/2018/augmented-reality-is-camera-
                       next-big-thing-advertising.aspx

                      “A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works.” Harvard Business
                       Review, https://hbr.org/2017/01/a-study-of-46000-shoppers-shows-that-omnichannel-
                       retailing-works

                      “CGS Survey Findings Show That Most Shoppers Still Prefer In-Store for Shopping
                       Needs.”       GlobeNewswire       News     Room, https://globenewswire.com/news-
                       release/2018/03/20/1442772/0/en/CGS-Survey-Findings-Show-That-Most-Shoppers-
                       Still-Prefer-In-Store-for-Shopping-Needs.html

                      “Hootsuite's Social Media Barometer Report 2018.” Hootsuite, https://hootsuite.com/
                       resources/barometer-2018-global

                      “How Businesses Use Online Advertising in 2018.” The Manifest, https://themanifest.com/
                       digital-marketing/how-businesses-use-online-advertising

                      “Global Ad Spending Update - eMarketer Trends, Forecasts & Statistics.” eMarketer, https://
                       www.emarketer.com/content/global-ad-spending-update

                      “New Report: The State of Influencer Marketing 2018.” Linqia, https://www.linqia.com/
                       insights/report-the-state-of-influencer-marketing-2018

                      “New Study Reveals That 40% of Marketers Distrust Their Media Agency Partners.”
                       Adweek, https://www.adweek.com/agencies/new-study-reveals-that-40-of-marketers-
                       distrust-their-media-partners

StitcherAds | The State of Facebook & Instagram Advertising 2019                                                    29
SOURCES

                      “Selligent Marketing Cloud Study Finds Consumer Expectations and Marketer Challenges
                       Are Rising in Tandem.” Selligent Marketing Cloud, https://www.selligent.com/press/
                       selligent- marketing - cloud - study -f inds - consumer- expectations - and - marketer-
                       challenges-are-rising-in-tandem

                      “Socialbakers Releases 2019 Social Media Trends Report; Offers a Deep Dive into What's
                       Hot, What's Not on Social Media.” Socialbakers, www.socialbakers.com/company/for-
                       press/releases/113-socialbakers-releases-2019-social-media-trends-report-offers-a-
                       deep-dive-into-what-s-hot-what-s-not-on-social-media

                      “Sprout Social Data Report: Social Advertising.” Sprout Social, https://sproutsocial.com/
                       insights/data/social-advertising-report

                      “The 2018 CMO Survey: How Brands Win in the Digital Economy.” Dentsu Aegis Network,
                       https://us.dentsuaegisnetwork.com/perspective/cmo-survey-2018

                      “The State of Omnichannel Retail.” Brightpearl and Multichannel Merchant, https://info.
                       brightpearl.com/the-state-of-omnichannel

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                   of innovative tech and expert service.

                   T EC H                                                       SERVICE

                   StitcherAds' tech enables marketers to optimize             With managed service from StitcherAds, clients
                   and scale their Facebook & Instagram campaigns              receive custom solutions for their business
                   for optimal performance. Retailers choose the               challenges, like an extension of your in-
                   StitcherAds platform for its unique omnichannel             house marketing team. From custom creative
                   marketing capabilities, product feed management,            development to offline data solutions, our
                   pre-to-post campaign optimization, creative                 dedicated success team will be your drivers for
                   automation, and customizable reporting.                     innovation and growth.

                              TO P R E TA I L E R S P OW E R T H E I R C A M PA I G N S W I T H S T I TC H E R A D S

                   To overcome barriers with omnichannel
                   adoption, scaling ad creative, and effective
                   measurement — among other challenges:

                   Visit: www.stitcherads.com
                   Email: retail@stitcherads.com

StitcherAds | The State of Facebook & Instagram Advertising 2019                                                                 31
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