The suppliers' guide to ASDA packaging design & artwork costs - Asda Supplier
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
v7 April 2019
The suppliers’
guide to ASDA
packaging design
& artwork costs
v7 April 2019
1 v.2 Dec 2016
Contents Introduction & ‘how to use’ guide……………………………………………..3 Section A – Standard matrix & examples…………………………………….7 Section B – Standard matrix with chargeable amends & examples……..17 Section C – Changes to existing files (artwork only) & examples……......22 Section D – Retail-ready packaging (RRP) cost matrix & example……...26 FAQs…………………………………………………………………………....30 Appendices……………………………………………………………………..32 2 v.7 April 2019
Introduction
The purpose of this guide:
• To provide clarity on the Asda packaging design & artwork costs
• To explain all charges for packaging design & artwork costs
• To enable suppliers to estimate total packaging design & artwork costs at
the commencement of any project based on known information
• To provide clear definitions of the terminology used to define projects and
work stream types
• To share the gates of the Asda Own Brand Launch Process and at what
stage costs are incurred
3 v.6 Feb 2019
Glossary
Creative graphic design on selling
Design faces (front & side of pack*) prior System Cutter administration and report
to artwork Admin development
*Back of pack creative design by exception
Taking the final design traces Technical management (TM): incl.
Artwork through to completed artwork with Artwork legal spec checks, pack copy, legal
final legally approved copy TM artwork checks, copywriting, design
and project management
Taking artwork through to a fully Design co-ordination (DC):
print-ready high resolution file, incl. Artwork commercial management and
Repro invoicing, commercial query
retouching and colour management DC
and digital proofing resolution
• If lines are cancelled the relevant charge will be applied from ‘Supplier Confirmed’ in line
with the point in the critical path from which the line is cancelled. For detail please see
appendices 3 on p.35
*See Appendices 1 & 2 for full definition of design & artwork terms
4 v.7 April 2019
v.7 April 2019
How to use the matrix
• Costs in the Standard matrix (A) assume a right first time approach:
1. At the design stage all required inputs must be provided on time (such as cutters, pack
copy, product samples, correct ingredients list and print specifications)
2. At the artwork stage all inputs must be 100% correct to create an accurate clean artwork
file for circulation
• There is a Chargeable Amends matrix (B) which will be used for Design, Legal and Artwork when
the right first time criteria set out above isn’t met, (therefore creating extra work above and
beyond that set out in the Standard matrix)
• The Standard matrix will enable you to determine the price of each SKU, dependent on the work
required and the pack format
• There are 6 Standard matrices depending on design brief requirements - see Appendix 2 for
expanded definitions:
1. New Creative
2. Brand Extension
3. Range Extension
4. Design Trace
5. Smart Price
6. PIG & Pentic
• In addition there are some categories where there may be a very high volume of lines including
regional variations (eg. Produce, Meat, Milk) where the creation of a set of Design Guidelines is
recommended for rolling out through artwork. Please see appendix 5.
6 v.7 April 2019
v7 April 2019
Section A –
Standard matrix
(design & artwork)
v.7 April 2019
7 v.2 Dec 2016
Standard matrix – sku costs per pack format*
Asda Price Matrix Jan 2019 (Incl. Design)
1. New Creative**
New Creative (either new product development (NPD) or redesigns where a previous design isn't established)
Can Label Carton Flexibles Tub/Lid S/A Label
Design 670 670 850 830 750 670
Photo*** 500 500 500 500 500 500
Illustration 500 500 500 500 500 500
Simple line drawing 250 250 250 250 250 250
Back of pack design 200 200 200 200 200 200
Creative AW 104 104 150 150 150 104
Artwork 107 93 156 146 108 76
Repro 72 57 130 132 71 46
TM 219 219 219 219 219 219
DC 35 35 35 35 35 35
Systems & Admin 16 16 16 16 16 16
2. Brand Extension**
Brand Extension - adding a new SKU into an existing brand where a lead line design hasn't been established (includes complex
size/cutter variations)
Can Label Carton Flexibles Tub/Lid S/A Label
Design 555 580 740 720 640 580
Photo*** 500 500 500 500 500 500
Illustration 500 500 500 500 500 500
Simple line drawing 250 250 250 250 250 250
Back of pack design 150 150 150 150 150 150
Creative AW 104 104 150 150 150 104
Artwork 107 93 156 146 108 76
Repro 72 57 130 132 71 46
TM 219 219 219 219 219 219
DC 35 35 35 35 35 35
Systems & Admin 16 16 16 16 16 16
* The standard matrix assumes a right first time approach
**Please be aware that some skus could have multiple photography and/or illustration or a generic image could be used across a range
8 ***Designs requiring models/stock images and/or licences (eg. Pet/Baby) will need to be costed independently
v.7 April 2019
Standard matrix – sku costs per pack format*
Asda Price Matrix Jan 2019 (Incl. Design)
3. Range Extension**
Range Extension - adding a new SKU into an existing range with an established design layout (includes simple size/cutter
variations)
Can Label Carton Flexibles Tub/Lid S/A Label
Design 445 485 625 605 525 485
Photo*** 500 500 500 500 500 500
Illustration 500 500 500 500 500 500
Simple line drawing 250 250 250 250 250 250
Back of pack design 100 100 100 100 100 100
Creative AW 104 104 150 150 150 104
Artwork 107 93 156 146 108 76
Repro 72 57 130 132 71 46
TM 219 219 219 219 219 219
DC 35 35 35 35 35 35
Systems & Admin 16 16 16 16 16 16
4. Design Trace
Design Trace - adding a new SKU into an existing range with the same cutter, no photography (no cutter or image variation)
Can Label Carton Flexibles Tub/Lid S/A Label
Design 201 201 201 201 201 201
Creative AW 104 104 150 150 150 104
Artwork 107 93 156 146 108 76
Repro 72 57 130 132 71 46
TM 219 219 219 219 219 219
DC 35 35 35 35 35 35
Systems & Admin 16 16 16 16 16 16
* The standard matrix assumes a right first time approach
**Please be aware that some skus could have multiple photography and/or illustration or a generic image could be used across a range
***Designs requiring models/stock images and/or licences (eg. Pet/Baby) will need to be costed independently
9 v.7 April 2019
Standard matrix – sku costs per pack format*
Asda Price Matrix Jan 2019 (Incl. Design)
5. Smart Price**
Smart Price
Can Label Carton Flexibles Tub/Lid S/A Label
Design – with photo 310 310 310 310 310 310
Design – without photo 200 200 200 200 200 200
Photo*** 380 380 380 380 380 380
Illustration 50 50 50 50 50 50
Back of pack design n/a n/a n/a n/a n/a n/a
Creative AW 104 104 150 150 150 104
Artwork 107 93 156 146 108 76
Repro 72 57 130 132 71 46
TM 219 219 219 219 219 219
DC 35 35 35 35 35 35
Systems & Admin 16 16 16 16 16 16
* The standard matrix assumes a right first time approach
**Please be aware that some skus could have multiple photography and/or illustration or a generic image could be used across a range
***Designs requiring models/stock images and/or licences (eg. Pet/Baby) will need to be costed independently
6. PIG & Pentic
Pig and Pentic Standard SGS legal check & artwork (Supplier creates spec)
S/A
*Flexible
Label
Design 830 N/A
Illustration 500 N/A *Design and illustration cost would only apply to flexible
formats i.e. Bread or Cookie Bags if required
Artwork 37 **29 ** Additional Pig Guides will be attached to the same
Repro 21 0 project and charged as an artwork at £29
TM 180 180
DC 35 35
System 16 16
10 v.7 April 2019Example 1: estimating costs – New creative
New Creative (either NPD or redesigns where a previous design isn't established)
Can Label Carton Flexibles Tub/Lid S/A Label
Design 670 670 850 830 750 670
Photo 500 500 500 500 500 500
Illustration 500 500 500 500 500 500
Simple line drawing 250 250 250 250 250 250
Back of pack design 200 200 200 200 200 200
Creative AW 104 104 150 150 150 104
Artwork 107 93 156 146 108 76
Repro 72 57 130 132 71 46
TM 219 219 219 219 219 219
DC 35 35 35 35 35 35
Systems & Admin 16 16 16 16 16 16
NB: If not right first time,
New creative
amend costs charged
Table sauces SA Label
additionally as per the
(Right First Time)
chargeable amends
matrix
Services:
Design
Illustration
No established design, new creative brief
Artwork
for range
Repro
TM
DC
Systems & Admin
Total
£1,590
11 v.7 April 2019Example 2: estimating costs – Brand extension
Brand Extension - adding a new SKU into an existing brand where a lead line design hasn't been established (includes
complex size/cutter variations)
Can Label Carton Flexibles Tub/Lid S/A Label
Design 555 580 740 720 640 580
Photo 500 500 500 500 500 500
Illustration 500 500 500 500 500 500
Simple line drawing 250 250 250 250 250 250
Back of pack design 150 150 150 150 150 150
Creative AW 104 104 150 150 150 104
Artwork 107 93 156 146 108 76
Repro 72 57 130 132 71 46
TM 219 219 219 219 219 219
DC 35 35 35 35 35 35
Systems & Admin 16 16 16 16 16 16
NB: If not right first time,
Brand Extension
amend costs charged
ES Crisps Flexibles
additionally as per the
(Right First Time)
chargeable amends
matrix
Services:
Design
Photography
Artwork
Existing design Repro
TM
DC
Systems & Admin
Total
£1,768
12 v.7 April 2019Example 3: estimating costs - Range extension
Range Extension - adding a new SKU into an existing range with an established design layout (includes simple size/cutter
variations)
Can Label Carton Flexibles Tub/Lid S/A Label
Design 445 485 625 605 525 485
Photo 500 500 500 500 500 500
Illustration 500 500 500 500 500 500
Simple line drawing 250 250 250 250 250 250
Back of pack design 100 100 100 100 100 100
Creative AW 104 104 150 150 150 104
Artwork 107 93 156 146 108 76
Repro 72 57 130 132 71 46
TM 219 219 219 219 219 219
DC 35 35 35 35 35 35
Systems & Admin 16 16 16 16 16 16
Range Extension
Tortiglione PPRM carton NB: If not right first time,
(Right First Time) amend costs charged
additionally as per the
Services: chargeable amends
Design matrix
Photography
Artwork
Existing design Repro
TM
DC
Systems & Admin
Total
£1,681
13 v.7 April 2019Example 4: estimating costs - Range extension with BOP
Range Extension - adding a new SKU into an existing range with an established lead line design layout (includes simple
size/cutter variations)
Can Label Carton Flexibles Tub/Lid S/A Label
Design 445 485 625 605 525 485
Photo 500 500 500 500 500 500
Illustration 500 500 500 500 500 500
Simple line drawing 250 250 250 250 250 250
Back of pack design (BOP) 100 100 100 100 100 100
Creative AW 104 104 150 150 150 104
Artwork 107 93 156 146 108 76
Repro 72 57 130 132 71 46
TM 219 219 219 219 219 219
DC 35 35 35 35 35 35
Systems & Admin 16 16 16 16 16 16
NB: If not right first
Range Extension Kid Cereal carton time, amend costs
(Right First Time) charged additionally as
per the chargeable
Services: amends matrix
Design
Photography
Illustration (character)
Simple line drawing (BOP maze)
Existing design Back of pack design
Artwork
Repro
TM
DC
Systems & Admin
Total
£2,531
14 v.7 April 2019Example 5: estimating costs – Design trace
Design Trace* - adding a new SKU into an existing range with the same cutter, no photography (no cutter or image variation)
Can Label Carton Flexibles Tub/Lid S/A Label
Design 201 201 201 201 201 201
Creative AW 104 104 150 150 150 104
Artwork 107 93 156 146 108 76
Repro 72 57 130 132 71 46
TM 219 219 219 219 219 219
DC 35 35 35 35 35 35
Systems & Admin 16 16 16 16 16 16
NB: If not right first time,
Design Trace
amend costs charged
Seasoning label
additionally as per the
(Right First Time)
chargeable amends
Existing design matrix
Services:
Design
Artwork
Repro
TM
DC
Systems & Admin
Total
£621
15 v.7 April 2019Example 6: estimating costs –Smart Price
Smart Price
Can Label Carton Flexibles Tub/Lid S/A Label
Design - WITH PHOTO 310 310 310 310 310 310
Design - WITHOUT PHOTO 200 200 200 200 200 200
Photo 380 380 380 380 380 380
Illustration 50 50 50 50 50 50
Back of pack design n/a n/a n/a n/a n/a n/a
Creative AW 104 104 150 150 150 104
Artwork 107 93 156 146 108 76
Repro 72 57 130 132 71 46
TM 219 219 219 219 219 219
DC 35 35 35 35 35 35
Systems & Admin 16 16 16 16 16 16
NB: If not right first time,
Smartprice
amend costs charged
Soft Drinks Cola label
additionally as per the
(Right First Time)
chargeable amends
matrix
Services:
Design
Illustration
Artwork
Repro
Existing design TM
DC
Systems & Admin
Total
£670
16 v.7 April 2019V7 April 2019
Section B – Standard matrix
& chargeable amends
(design, artwork & legal)
v.7 April 2019
17 v.2 Dec 2016Impact if not right first time – chargeable amends The Standard matrices and estimated costs examples in Section A assume a right first time approach whereby no amendments have been incurred during the Design and Artwork stages Amendments charges will apply to ALL LINES affected across all Standard matrices (New Creative / Brand Extension / Range Extension/ OPP- Smart Price / Design Trace & Artwork Amend to existing file) Amendments include: • Pack copy changes • Cutter changes • Any other changes affecting content and layout of design and artwork at any stage during the process • Legal amends (pack copy and specification alignment) 18 v.7 April 2019
Chargeable amends matrices: Artwork, design & legal
Asda Price Matrix Jan 2019 (Incl. Design)
Design Amends charges (per amend)*
Artwork & repro amends if inputs are not
Right First Time (costs also apply to Pig & Pentics)
Design Can Label Carton Bag Tub/Lid S/A Label
Simple 85 85 85 85 85 85
Average 135 135 135 135 135 135
Artwork Amends
Complex 225 225 225 225 225 225
1-3 57
Simple: Simple text amends, New flashing, Price point addition, toolkit & promo icon addition/amend - where zero
4-6 81 impact on design layout When? After files have been prepared for Final Design Sign Off
7-9 92 Average: Print process changes; colour amends; average cutter amends (within a few mm); text amends, toolkit &
promo icon addition/amend where low-medium impact on design layout When? After files with approved copy
10 - 14 104 have been prepared for Final Design Sign Off.
15+ 115
Complex: Image manipulation/retouching; complex cutter amends & pack format changes; copy amends which
require redrawing of handwritten fonts; preparation of new files for DHO When? After Final Design Sign Off or
Design Handover
Revised Repro 86
*NB. Suppliers will only be charged for design amends that they are responsible for
Cutter Change
Amends charges **
Simple 66
Legal Amends: Artwork amends:
Average 97
Pack Copy 18 (Charge applicable after 1st iteration) Artwork 38 (Charge applicable after 3rd iteration)
Complex 154 Specification Alignment post artwork release:
Simple 20
Retouching (per hour) 62 Average 27
Complex 32
Extra Digital Cromalin Amends definitions
Pack copy: If the pack copy is submitted and requires further work post submission then the charge for subsequent
A3 > 28 submissions will be applied to the relevant stakeholder causing the rework
A2 < 44
Artwork: If artwork approval goes to more than 3 iterations which require Legal Input then a charge will be
applicable.
Specification alignment: If amends during the artwork stage require a specification being retrospectively corrected
Additional Versions 149 to ensure specs and artwork match then a charge is applicable. Charges are scaled by complexity.
19 v.7 April 2019Example 1: Impact of chargeable amends during artwork
& repro
Gravy granules tub artwork
Chargeable amends:
5 x text amends - £81
Amends post-repro - £86
Extra digital cromalin - £28
Pack copy amend - £18
Simple spec alignment- £20
Total
£233
20 v.7 April 2019Example 2: NPD Product with new creative design & chargeable
amends
207
173 New creative Stock Pot carton with amends
199
43
83 Services: Chargeable amends:
Design - £850 Avge cutter amend at design stage - £135
Photography - £500 7 x text amends - £92
Artwork - £156 Amends post-repro - £86
Repro - £130 New cromalin - £28
TM - £219 Pack copy amend - £18
DC - £35 Simple spec alignment - £20
Systems & Admin - £16
Total
Total
£379
£1,906
Grand total £2,285
21 v.7 April 2019v7April 2019
Section C – Change to
an existing file matrix
(artwork only)
v7 April 2019
22 v.2 Dec 2016C. Amends to existing technical and artwork templates
Rework - Amend to existing file - Technical Management
Possible Artwork
TM Rating Service Rating Guidance TM Charge
Classification
Very Simple, Simple,
A. Project Management No change to spec or pack copy 25
Average, Complex
Project Management, Legal Artwork No change to spec or pack copy but Legal to review Very Simple, Simple,
B. 63
Sign off artwork Average, Complex
Project Management, Pack Copy, Legal Storage, instructions for use (non cook), country of
C. 92 Average, Complex
Artwork origin/raw material change/site code change
Project Management, Legal Label, Pack Recipe, nutrition, cook instruction, weight, claims,
D. 143 Average, Complex
Copy, Legal Artwork Supplier change (existing supplier)
‘How to…’ guide
1. Select the required TM rating aligned to your requested change i.e. A, B, C,D. Please consider the impact the change will have on your specification
and or artwork.
2. Once you have selected the TM rating please then select the relevant artwork complexity (see the supplied matrix on p.24) i.e. Very Simple, Simple,
Average or Complex. Please also ensure you have selected the correct pack format i.e. Can, Label etc.
3. To estimate the total cost of your change request please combine the total cost.
NB. For TM rating C and D the relevant Artwork classification should be either Average or Complex depending on the artwork requirement (unless PIG or
Pentic which would always be charged as Very Simple for Flexible or SA Label)
Examples
1. You could select TM rating A but require a Complex artwork classification because a product image needs re touching, but the change doesn't affect
pack copy or product specification.
2. You could select TM Rating D because you need to make changes to nutrition that affect spec and pack copy. You select an Average artwork
classification because no image manipulation is required..
3. You could select TM rating D because you need to make changes to nutrition that affect spec and pack copy. You select a Complex artwork
classification because your cutter is changing.
4. For Pig & Pentic amends select the relevant TM rating and then select Artwork classification Very Simple for a SA label
23 v.7 April 2019C. Amends to existing technical and artwork templates
Rework - Amend to Existing File* Artwork
SA
Classification Artwork definition Can Label Carton Flexibles Tub/Lid
Label
Artwork 31 34 46 37 32 29
Barcode change only, relevant artwork changes Repro 20 0 21 21 20 0
Very Simple
driven by the TM rating
Total 51 34 67 58 52 29
Artwork 43 34 81 75 43 32
Printer change (same print process), relevant
Simple artwork changes driven by the Repro 43 26 61 68 43 22
TM rating
Total 86 60 142 143 86 54
Artwork 62 46 98 89 62 32
Includes link-save and promo graphic additions.
Average Relevant artwork changes Repro 45 29 81 85 45 22
driven by the TM rating C or D
Total 107 75 179 174 107 54
Includes complex image manipulation or retouching. Artwork 79 68 111 101 79 50
Cutter amends. Supplier change (existing supplier).
Complex
Relevant artwork changes driven by the TM rating Repro 68 48 105 114 68 39
C or D
Total 147 116 216 215 147 89
Spec amends which don't affect labelling will be charged at £10
v.7 April 2019Example 1: Rework amend to an existing file
Rework – simple amend to
existing ES carton
(Right First Time)
Services:
Simple amend
TM Rating C - £92
Average artwork definition
Artwork -£98
Repro - £81
Total
£271
NB: If not right first time, amend
costs charged additionally as per
the chargeable amends matrix
25 v.7 April 2019v7 April 2019
Section D – Retail ready
packaging (RRP) cost matrix
(artwork only)
v7 April 2019
26 v.2 Dec 2016RRP matrix: Artwork
Artwork: APSC/i2i Europe services matrix
Work type Service Price £
RRP / Outer case artwork (1st amend included within artwork cost) 106.02
RRP structural design & artwork to ASDA brand guidelines 204.60
RRP Artwork Online proofing and file release to UK corrugated provider / non-UK vendor 20.00
(Own Label) Simple artwork amendments - ie. add/change case code 55.80
Average artwork amendments – ie. amend text and case markings 74.40
Complex artwork amendments - ie. change brand logo and major layout changes 93.00
Amend supplied RRP cutter front face to align with ‘what a good job looks like’ (WAGJLL) 74.40
Additional RRP
Resize supplied cutters to required ratio of 1:1 27.90
Services
RRP structural design (no artwork) 93.00
To produce digital cutter from hand drawing or samples 46.50
Extras upon Issue via CD (incl. courier for UK destination) 25.58
request Resend existing cutter file / artwork to vendor / corrugated provider 25.58
FTP to vendor specified external site 18.60
Please note that charges are for actual number of artworks required per cutter (not for the
number of SKUs it is used for)
27 v.7 April 2019Example 1: RRP Artwork cost
10 skus (same brand route) sharing
a single cutter
(no bespoke information)
Services:
1 generic artwork (incl 1st amend) - £106.02
Online proofing & file release - £20
Total
£126.02
28 v.7 April 2019Example 2: RRP artwork cost only
5 skus (same brand route) sharing a
single cutter
(all require bespoke information such as
variant type)
Services:
5 x generic artworks (incl.1st amend) - £530.10
Online proofing & file release - £20
Total
£550.10
29 v.7 April 2019v7 April 2019
FAQs
V7 April 2019
30 v.2 Dec 2016FAQs & troubleshooting
Q. My Design costs seem higher/lower than outlined in the matrix?
A. 1. Check if the design aligns with the correct standard matrix (see appendix 2)
2. Check that the packaging format is defined correctly (see appendix 4)
3. Check if there is more than one product shot or illustration used on the design
4. Check to see if any cutter changes or chargeable amends were made during the
design process
5. Check to see if any generic imagery costs have been amortised across the total sku
count
Q. My Artwork costs seem higher than outlined in the matrix?
A. 1. Check if the artwork aligns with the correct standard matrix (see appendix 2)
2. Check that the packaging format is defined correctly (see appendix 4)
3. Check if there have been any legal amends made
4. Check to see the number of chargeable amends aligns with the amends matrix
Q. Who do I contact if I have still have any commercial queries or require assistance?
A. email: asdainvoicequery@rivendell-europe.com
31 v.7 April 2019V7 April 2019
Appendices
v.7 April 2019
32 v.2 Dec 2016Appendix 1
Detailed explanation of services within the ASDA packaging process
Design creation Artwork creation Reprographics
Competitive reviews and audits Composition of all pack copy and imagery High resolution file composition (from
Creative design development (digital or analogue) artwork files)
Imagery/photography/illustration Structural profile requirements embedded at Application and control of print
Props, styling this stage requirements
Art direction Integrity of brand and guidelines enforced High resolution scanning / RGB colour
Sub descriptor & title consideration Printer requirements inbuilt conversion
Layout and assembly of elements onto Barcode generation and verification Colour retouching and swatch matching
cutter Design agency technical support Print ready film / graphic digital supply
Application of brand standards Maintenance and updating of font libraries
Supply of final files to artwork Complete signed off electronic digital artwork
System Administration Artwork – Technical Management Artwork – Design Coordination
Critical path management
(Commercial Management)
Reporting
Cutter administration Consolidation of invoices for all NPD
Design consistency management
Reporting stakeholders
Application ASDA Brand Design
Apportionment of quotes to relevant areas
Specification management
Financial analysis and reporting
Pack copy legal check
Legal labelling check
Brand / category / supplier spend control
Artwork legal ceck Invoice queries
Packaging guidelines
Legal copy accuracy
Brand guidelines and copy generation
Consistency of messaging by ranges
Legal advice training
Status monitoring
Supplier information receipt audit
33 v.7 April 2019Appendix 2
Definitions of the 6 core Design matrices
Design Design Trace - adding a new SKU into an existing range with the same cutter, no photography or
trace illustration required; simple text or colour amend (can include all brands)
Range Range Extension - adding a new SKU into an existing range with an established design layout,
extension includes cutter and size variants (can include all brands excl. SP)
Brand Extension - adding a new SKU into an existing brand where a lead line design hasn't
Brand
extension been established, includes more complex cutter and size variants (can include all brands excl. SP)
New New Creative - either NPD or redesigns where a previous design isn't established and requires
Creative total blue sky thinking
OPP OPP (Smart Price) – to be used only on OPP (Smart Price) designs irrespective of complexity
(Smart Price)
PIG & PIG & pentic matrix – to be used for all counters lines
Pentic
34 v.7 April 2019Appendix 3
Terminology frequently used to describe either a product or work-stream type
Work stream type What does it mean?
NPD New product development, generally requiring packaging, design & artwork
Repack Change to the packaging or design only – no product specification change
No fundamental change to design, but a change to the product spec or a weight change. (This may or
Product improvement (PI)
may not require new photography or a new cutter guide)
Description on Standard matrix What work-stream type can it cover?
New creative NPD, Repack
Range extension NPD, PI (where new photog & cutter might be required), Repack (if the pack format changes)
Brand extension NPD, PI (where new photog & cutter might be required) Repack (if the pack format changes)
Design trace NPD
OPP NPD, Repack (if the pack format or brand guidelines change), PI (where new cutter might be required)
Cancelled lines charges*
Critical path stage Relevant cost application at cancellation
Supplier confirmed Project management - £52
Supplier confirmed DC - £35
Upload Cutter Systems and Admin - £16
Creative copy lockdown Creative copy - £39
Label spec approved Label spec approved - £61
Legal approve pack Copy Pack copy - £29
DHO Design Costs - variable
Artwork Artwork Costs - variable
Artwork dispatch Spec Alignment - £38
Repro Repro costs
* Charges will apply if the work has started on that task
35 v.6 Feb 2019Appendix 4
Pack format definitions for design agencies
Pack format
Including the following non standard formats
definitions
Printed directly onto metal substrate ie: Beverage can, Deodorant can, Air freshener; Tinned Fish etc. (not tins with
Can
labels)
In-Mould Labels / Tags / Double Side Labels Backing Cards / Insert Cards/C wrap labels/wet glue labels, jar labels,
Label (wet glue)
tin labels
Carton Full carton/ Cartonboard watchstrap sleeves
Flexibles Flow Wraps / Top Webs / Pouches / Sachets/Doy Bags/inners
Tub/Lid Dry offset/flexo printed tubs & lids
Self Adhesive label
36 v.7 April 2019Appendix 5
Design guidelines matrix
There are 2 types of Design Guidelines matrices depending on design brief requirements:
• New creative design guidelines (A) including the development of new creative
• Range extension design guidelines (B) where the creative element is already defined
A. New Creative Design Guidelines B. Range Extension Design Guidelines
Lead lines Costs as per standard new creative matrix Lead lines Costs as per standard range extension matrix
Follow on lines £ Follow on lines £
25-50 176 25-50 151
51-100 151 51-100 126
101-200 101 101-200 76
201+ 51 201+ 26
Terms and definitions of usage
To only be used on discussion and agreement that this is the appropriate solution with the Design Specialist
All master lead lines, colour, text layout and additional element placement guidelines are created by a design agency for
application through an artwork agency
A. New Creative guidelines: Development of both the creative strategy and subsequent guidelines for a range of products
(minimum 25 lines) sharing a similar design and using common photography/illustration across all skus, or defining a simple
placement template for photography to be supplied to A/W
B. Range Extension guidelines: Taking an existing design strategy and creating subsequent guidelines for a range of
products (minimum 25 lines) sharing a similar design and using common photography/illustration across all skus, or
defining a simple placement template for photography to be supplied to A/W
How to calculate cost
• Design will establish the total number of different lead lines to be worked up to deliver a robust set of guidelines – these
are calculated at the full new creative or range extension standard matrix cost (per pack format)
• Any image costs are to be amortised across the lead lines only
• There will be a subsequent number of chargeable ‘follow on’ lines to be created in artwork
following guidelines (requiring continued consultation and inputs with the design agency)
37 v.7 April 2019You can also read
