HELPING THE NATION CELEBRATE CHRISTMAS FOR 100 YEARS - The Tesco Christmas Repor t 2019 - Tesco ...

HELPING THE NATION CELEBRATE CHRISTMAS FOR 100 YEARS - The Tesco Christmas Repor t 2019 - Tesco ...
T h e Tesco Chr istm a s Rep or t 201 9
HELPING THE NATION CELEBRATE CHRISTMAS FOR 100 YEARS - The Tesco Christmas Repor t 2019 - Tesco ...
                                ALESSANDRA BELLINI,
                                CHIEF CUSTOMER OFFICER
                                Christmas is famed for being a time when we enjoy traditions – both cultural
                                and family-based ones - but here at Tesco, as we mark 100 years of delivering
                                Christmas, we also recognise that the past century has been one of change when
                                it comes to the way the nation celebrates the season. In December 1919, Britain
                                was living under wartime austerity with Christmas dinner more likely to feature
                                wild hare or pheasant than turkey. Fast forward 100 years to the launch of the
                                second Tesco Christmas Report and topical issues of the day continue to influence
                                how we come together to celebrate.

                                In recent Christmases, we’ve seen the rising popularity of online shopping,
                                a move towards plant-based meals, a new-found love for the novelty Christmas
                                jumper and even pets being given a seat at the festive table.

                                As 2020 approaches, we can expect our Christmases to continue to change.
                                Our report explores how we are celebrating Christmas with the jollity that the
                                season deserves while being considerate about how we shop, what we eat, drink
                                and gift friends and family. Our findings reveal that ‘conscious celebrations’ are
                                the order of the day, with 38 percent of people saying that efforts to be more
                                sustainable will impact their choices this year. 75 percent of people say they’ll
                                cut down on food waste, 29 percent will buy fewer gifts and another 23 percent
                                say they’ll eat less meat this Christmas.

                                In fact, only half of the nation are expected to tuck in to turkey on 25 December,
                                down 13 percent compared to last year’s findings and echoed by a 3 percent
                                drop in sales of the bird at the tills in 2018 in favour of smaller joints and alternative
                                meats like chicken. Also, more of us will be having greener plates this year with
                                a fifth of Christmas hosts (21 percent) catering for vegetarians and vegans – up 3
                                percent compared to last year’s report.

                                Our Tesco Christmas Report illustrates how Christmas celebrations continue
                                to evolve through the food and drink we gather around at this most special time
                                of the year. But no matter what the next 100 Christmases bring, Tesco will be on

FAC TS AND                      hand with inspirational products to help you celebrate the season.
This report uses Tesco sales
data from purchases compared
to the same period year on
year unless otherwise stated.
It also uses Opinium research
for the period 30 October to
                                                                         Alessandra Bellini,
1 November 2019, pulling a
                                                                     TESCO CHIEF CUSTOMER OFFICER
nationally representative
sample of 2,010 people.

HELPING THE NATION CELEBRATE CHRISTMAS FOR 100 YEARS - The Tesco Christmas Repor t 2019 - Tesco ...

                    2019 marks 100 years of Tesco delivering Christmas and a century of change in the way the
                    nation celebrates the season. From the end of the First World War and rationing, to today’s
                    changing attitudes towards meat versus plant-based diets, Christmas has come a long way.

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HELPING THE NATION CELEBRATE CHRISTMAS FOR 100 YEARS - The Tesco Christmas Repor t 2019 - Tesco ...
GOOD NEWS FOR THE HIGH STREET                                                                                                                                      BRITS WILL HEAD TO THE WEB
                                 AS FEWER PEOPLE SET TO DO                                                                                                                                     F O R C O O K I N G I N S P I R AT I O N B U T
                            CHRISTMAS SHOPPING ONLINE THIS YEAR                                                                                                                                G A D G E T S A R E S E T T O F R U S T R AT E

Hope for the high street?
Despite a nervousness surrounding the health of Britain’s high streets, this year                                                                                      When looking for cooking inspiration, a third of Brits (35 percent) will head online, rocketing to 60 percent
nearly two thirds of the nation (63 percent) will head in-store to do their main
Christmas food shop. This comes as 1.3 million fewer people will do their shop online
                                                                                                                   UK’s biggest                                        for the younger generation (18-34). Londoners are six times more likely to log on to YouTube for Christmas
                                                                                                               Christmas spenders                                      recipe ideas than the average Brit (60 percent vs 10 percent), which can result in a number of very modern
(down from 16 percent to 14 percent) - potentially indicative of a wider trend as
people become more aware of a need to support retailers.                                                                                                            cooking problems. Top complaints expected in Christmas kitchens this year include having to constantly unlock
                                                                                                                                                                      their mobile devices to view the recipe (38 percent), screens being covered in sticky food mess (23 percent)
The over 55s are most likely to do their main Christmas                                                 GLASGOW                       +£106.90                        and mobile device batteries dying mid-cooking (14 percent). What’s more, about 1 in 10 Brits (9 percent) say
shop in-store, 21 percent more than those aged 18-34             In 2018, Brits visited a
                                                                 Tesco store on average                                                                                  they are most frustrated by their voice-activated smart device telling them the wrong measurements.
years old (73 percent vs 54 percent). But why is this? Well,
                                                                 6.12 times in the four weeks           LONDON                         +£101.90
a quarter (25 percent) of 18-34-year-olds say it’s because       leading up to Christmas.                                                                                     However, these will not be issues for 21 percent of Brits who rely on the traditional cookbook.
it allows them more time to celebrate.
                                                                                                        CARDIFF                         +£99.70
People in Cardiff (80 percent) and Plymouth (78 percent) top the UK with the most
people heading in-store while people in London (19 percent) and Yorkshire (18 percent)
are among those looking forward to a Christmas of digital convenience, preferring to shop                                                                                                                  Cre a t iv ity in th e k itch e n :
online. And a larger number of online shoppers say they’ll spend more on Christmas this
year than those shopping in-store (30 percent vs 20 percent).
                                                                                                                                                                              Whi ch ge n e ra ti on is m a k in g the ir Chr istm a s re cip es up?
                                                                                                                     UK’s biggest
About 1 in 10 (9 percent) plan to eat out on Christmas Day – that’s a 50 percent increase on                       Christmas savers
last year (9 percent vs 6 percent), with 18-34-year-olds nearly twice as likely to eat out at a
restaurant on Christmas Day compared to those aged 55 and over (12 percent vs 7 percent).
                                                                                                        BRIGHTON                            28%
                                                                                                                                                                                               21%                     18%                          8%
Feeling flush and festive                                                                                                                                                                        55+                     35 - 54                     18 - 34
While nearly two thirds (60 percent) of Brits expect to spend the same amount of money as               SOUTHAMPTON                         25%
last Christmas, nearly a quarter (23 percent) plan on spending more in 2019. The average adult
is set to spend an extra £84.70 this year on food and drink, decorations and gifts compared to                                                                                                                                               Homemade traditional Christmas cake
last year, with Glaswegians planning on going all out and spending the most (£106.90). Of those splashing the cash, 29 percent
                                                                                                                                                                                                                                               was the most popular recipe on Tesco
say they’ll spend more than £100 extra this year. Men are also set to spend more than women, but only by £20.10 overall.
When looking at age, the younger generation will splash more cash with two fifths (40 percent) of those aged 18-34 planning                                                                                                                             Real Food, accessed 94,000
to increase their spending in 2019; that’s more than double that of those aged over 55 (16 percent) planning on doing the same.                                                                                                                                times in the lead up to
                                                                                                                                                                                                                                                                  Christmas in 2018
   /          Brits intend to cut back on gifts
                                                             64%         of 18-34-year-olds will wait for the sales
     5        this year to save money                                    to do the bulk of their Christmas shopping

            What do people plan to cut back on?
                                                                                                           Spending more this year
                                                                                                      Kids’ stockings are set to be fuller as 16 percent
                                                                                                      plan on spending more on them this Christmas

                                                                                                       At the dinner table, Brits will spend more on
                                                                                                       alcohol and the trimmings to accompany the

         23%                          17%                         17%                                       traditional roast (both 12 percent)

         DECORATIONS                CAKES & TREATS                ADULT GIFTS

Britain’s bargain hunters                                                                                                     In 2018, a typical
                                                                                                                              Christmas dinner cost
Two in five Brits (41 percent) say they’ll wait for promotions and sale events to do the bulk of their Christmas
shopping in 2019, with men more than twice as likely to do so than women (18 percent vs 8 percent).                           £28.66 with the
                                                                                                                              average Christmas shop
Londoners are the thriftiest, with three quarters (74 percent) of those from the capital admitting that they’ll
wait for the sales versus just a fifth of people in Norwich (22 percent) and Brighton (23 percent).
                                                                                                                              costing   £74.16             Tesco Finest Christmas Fruit Cake
HELPING THE NATION CELEBRATE CHRISTMAS FOR 100 YEARS - The Tesco Christmas Repor t 2019 - Tesco ...
Turkey remains king of the Christmas dinner and the                             What we’ll be eating for
                                                                                      most popular choice, with half of us (51 percent) expecting
                                                                                                                                                                    Christmas dinner this year...
                                                                                      to tuck in to the traditional bird this year. However,
                                                                                      this is 13 percent less than Tesco reported last year as

                                     T U R K E Y S E T T O R E TA I N T H E           chicken (9 percent), beef (7 percent) and veggie and vegan
                                                                                                                                                           Turkey 51%        Other 16%           Chicken 9%               Beef 7%
                                                                                      centrepieces (7 percent) become more popular.
                         C H R I S T M A S C R O W N B U T H A L F T H E N AT I O N   For the over 55s, turkey is the top choice at Christmas
                                                                                                                                                             Pork 6%           Veggie/Vegan 6%              Duck/Goose 4%
                           W I L L G O F O R A N A L T E R N AT I V E I N 2 0 1 9     (62 percent). However, pork will prove more popular than
                                                                                      chicken and beef amongst 18-34-year-olds, with 14 percent
                                                                                      planning on enjoying ham, belly of pork or gammon this year.

                                                                                              In 2018, Turkey sales declined by 3%
                                                                                           as shoppers opted for smaller joints and
                                                                                             other meats. Fish was the big winner,
                                                                                                gaining 380,000 extra shoppers
                                                                                              Kate Ewart, Product Development Director, Tesco

                                                                                      Surprisingly, about 1 in 5 (21 percent) Londoners are set
                                                                                      to tuck in to turkey this year - the lowest in the country.
                                                                                      Chicken is the capital’s second favourite (17 percent), and
                                                                                      pork will prove popular too, with a sixth of Londoners
                                                                                      (15 percent) saying it’ll be on their plate on the 25th. In
                                                                                      fact, more Londoners are set to feast on turkey on Boxing
                                                                                      Day (46 percent) than on Christmas Day itself.

                                                                                                                                                                      Most essential vegetables
                                                                                           What else are we eating?
                                                                                                                                                                    on the Christmas dinner plate:
                                                                                           The average Brit is set to enjoy two Christmas roast
                                                                                           dinners across the festive season, rising to three amongst
                                                                                           18-34 year olds. However, the format of the Christmas                                            61%
                                                                                           meal is changing. This year, a third of us won’t have a                                             carrots

                                                                                           starter (34 percent). For those that are, seafood is
                                                                                           set to be the catch of the day with prawn cocktail

                                                                                           (14 percent), lobster, crab or prawns (10 percent)
                                                                                           and smoked salmon canapés in the top three.
                                                                                           Generationally, those aged over 55 are twice as
                                                                                           likely not to have a starter than those aged 18-34
                                                                                           years old (39 percent vs 22 percent).

                                                                                           For the love of sprouts                                             63%
                                                                                           There’s good news on sprouts as more Brits (53 percent)
                                                                                                                                                                                             36% peas
                                                                                           say they love them than hate them (20 percent) and two
                                                                                           thirds (63 percent) of us think they’re an absolute essential
                                                                                           on the Christmas dinner plate.                                            In 2018, Brussels sprout sales were down by 10%
                                                                                           Northern Ireland has the most sprout lovers in the UK                  compared to the previous year. Yet according to our
                                                                                           with 3 in 5 people (67 percent) admitting to adoring the
                                                                                           divisive vegetable. That compares to over a quarter
                                                                                                                                                               research, they will be making a comeback this year, with
                                                                                           (26 percent) of those in Newcastle who hate them. Though               more people planning on eating them this Christmas
                                                                                           it seems the older you are, the more you like them - less
                                                                                                                                                                             Kate Ewart, Product Development Director, Tesco
                                                                                           than half (45 percent) of 18-34-year-olds love sprouts
                                                                                           compared to 59 percent of over 55s.

                                                                                                                                                             When it comes to cooking all our festive vegetables, it’s nearly an even split.
                                                                                                                                                             38 percent will serve them soft to the bite while another third (32 percent)
                                                                                                                                                             say they’ll have them al dente. 1 in 10 people in London (14 percent) and
                                                                                                                                                             Norwich (10 percent) admit to liking them mushy, while a sixth of people in
                                                                                                                                                             Norwich say they are set to enjoy their festive veg fried.

Tesco Finest British Free Range Bronze Whole Turkey                                                                                                                                                                                        4
HELPING THE NATION CELEBRATE CHRISTMAS FOR 100 YEARS - The Tesco Christmas Repor t 2019 - Tesco ...
Tesco sold 2.7 million                                                         G R E E N E R C H R I S T M A S P L AT E S
                                         Pigs come up trumps in the battle of the trimmings                                                             Pigs in Blankets last Christmas,

                                         Pigs in blankets remain the nation’s favourite Christmas trimming chosen by 59 percent of the nation,
                                                                                                                                                        up 5% year on year                                                                     A R E H E R E T O S TAY
                                         with people in Liverpool (73 percent) and Bristol (72 percent) going particularly mad for them this
                                         Christmas. We’ll eat four ‘pigs’ on average but 12 percent say they’ll manage over 10 on the 25th alone.

                                              Of those that eat pigs in blankets, 66 percent of over 55s and half (50 percent) of 35-54-year-olds                                                              A third (33 percent) of Christmas hosts say they’ll cater for an alternative diet on the 25th - up 5 percent on
                                                  say only the classic pig in blanket will do – they’re simply not interested in trying alternatives.                                                           last year’s report - of which a fifth (21 percent) say they’ll be hosting vegetarians and vegans. This marks a
                                                     But 18-34-year-olds are more adventurous, keen this year to try pigs in duvets (24 percent),                                                          3 percent increase year on year on the number of veggie and vegan meals being served. What’s more, a quarter of
                                                       chicks in blankets (10 percent) and other meat alternatives of the classic Christmas                                                                 those hosting non-meat eaters say that the entire Christmas menu this year will be strictly vegetarian or vegan.
                                                        trimming (22 percent). 65 percent of people in Liverpool and Norwich say they won’t
                                                                                                                                                                                                                   One in 10 (10 percent) 18-34-year-olds say they’ll go vegan this Christmas – twice as many as in 2018.
                                                         break away from the traditional pig in blanket, but Brits in Sheffield are the keenest
                                                          to try something different, with more than half (58 percent) admitting so.                                                                         When looking across the generations, those below 34 are nearly twice as likely to cater for a vegan than 35-54-
                                                                                                                                                                                                             year-olds (10 percent vs 6 percent) and three times more likely than those aged 55+ (10 percent vs 3 percent).
                                                          After pigs in blankets, the nation’s top trimmings for the big day are Yorkshire
                                                          Puddings (44 percent), followed by spuds – roasted in oil (36 percent) or goose fat                                                                       It’s the south of the country where the vegan trend will be most prominent, with London taking the
                                                         (33 percent), or mashed (31 percent). Meanwhile in London, dinner plates may end up                                                                              top spot as 1 in 5 (19 percent) are set to go vegan this Christmas. Southampton is second,
                                                        looking more like a fry-up this Christmas, with baked beans (24 percent) and chips                                                                                just pipping the national average, as 11 percent will be enjoying a vegan festive feast there.
                                                                                                                                                           Tesco Pigs in Blankets
                                                      (21 percent) set to be making their way onto the table.
                                                                                                                                                                                                              However, hosts throughout Newcastle (23 percent), Brighton (20 percent) and Cardiff (21 percent) will also be
                                                   Surprisingly, the southern city of Brighton (62 percent) beat Leeds (59 percent) to the top spot for those having Yorkshire                                  looking for inspiration for greener plates as they are set to cater for veggie and vegan loved ones this year.
                                                Puddings with their Christmas dinner, followed by Sheffield (58 percent), Cardiff (56 percent) and Newcastle (55 percent).
                                                                                                                                                                                                         When looking at other dietary requirements, 12 percent of hosts say they’ll cater for dairy-free and gluten-free diets
Pigs in Blankets and Cranberry Compote
Tesco Finest Stuffing Wreath with

                                                                                                                                                                                                        this year, meaning Christmas cooks have a big job ahead of them! But as with last year, it’s the Scots who are least likely
                                                                                                                                                                                                           to cater for alternative diets, with 83 percent of people in Edinburgh saying they won’t cater for alternative diets.

                                                                                                    South East takes top pigs in blanket towns crown:
                                                                                                               How many packs of pigs in blankets towns in Essex bought...

                                                                                                             Pitsea 12,309        Cheshunt 11,652             Romford 11,652
                                                                                                                                                                                                             The top re a sons for ca te r in g for a lte r n a tive di e ts include:

                                                                                                                      Southend 11,173            Sunbury 9,549
                                                                                                                                                                                                    to cater for guests with
                                                                                                                                                                                                                                     for health reasons
                                                                                                                                                                                                                                                                  prefer the taste
                                                                                                                                                                                                                                                                                              cooking time as
                                                                                                                                                                                                                                                                                                                           ethical reasons
                                                                                                                                                                                                     specific dietary needs                                                                turkey takes too long

                                                  Sa uces i n the ci t i es                                                           Top sauces on the Christmas
                                                                                                                                          dinner plate in 2019:
                                                             TOWNS CHOOSING KETCHUP


                                                                                                                                          69%                                45%
                                                      TOWNS CHOOSING MAYO
                                                                                                                                             Gravy                        Cranberry

                                                                     TOWNS CHOOSING MINT SAUCE
                                                                                                                                          22%                                16%
                                                                                                                                             Bread                            Mint
                                                                     Newcastle.......................23%                                                                                   Tesco Finest Carrot & Thyme Tarte Tatin                                                                                                           5
HELPING THE NATION CELEBRATE CHRISTMAS FOR 100 YEARS - The Tesco Christmas Repor t 2019 - Tesco ...
                                                          MAKES A COMEBACK                                                                                           S OB ERING T HO U G H TS. YO U T H DRI V ING
                                                                                                                                                                        LOW- & NON-ALCOHOLIC TREND

 Christmas pudding will see a resurgence as it reclaims the
 top spot as the UK’s favourite festive dessert. This year,
                                                                                                                                                                                            Drinking at Christmas on the decline
 nearly half (48 percent) of Brits have said they’ll be tucking
 in to the classic pudding – up from 40 percent last year.
                                                                                         How do you like your                                                On the whole, people plan to spend more on food and drink this year compared to last, and three quarters
 Those in the North of the UK are the least likely to be enjoying                        mince pies served?                                            (76 percent) will enjoy a drink with their meal on the 25th. However, the trend to cut down on alcohol is gathering pace
 Christmas pudding, with only a third of people in Glasgow                                                                                               as 6 percent fewer people will be drinking on the main day than last year, with men more likely to have a drink than
 (34 percent), Newcastle (33 percent) and Edinburgh                                                                                                   women (81 percent vs 72 percent). Over half (57 percent) of Christmas hosts will be serving guests low- or non-alcoholic
 (30 percent) planning to eat it. However, the pudding gains                                                                                             drink options. People expect to cater for guests who choose not to drink alcohol at all (25 percent), those who are
 popularity the further south you travel. In fact, Bristol will                              On their own 35%                                                      driving (23 percent) and for those who would simply like an alternative to alcohol (20 percent).
 be the UK Christmas pudding capital (62 percent) this year,
                                                                                                                                                         But it’s the younger generation driving the trend for sobriety. In fact, 18-34-year-olds say they’ll cater for the most
 followed by Plymouth (61 percent).
                                                                        With cream 27%                  With brandy butter 13%
                                                                                                                                                        teetotallers this Christmas, with 30 percent serving a low- or non-alcoholic drink to a guest that doesn’t drink. This
 It’s perhaps no surprise that the traditional pudding is still                                                                                        compares to a quarter (24 percent) of 35-54 year olds and a fifth (21 percent) of over 55’s who say they’ll do the same.
 most loved by the over 55s, with nearly twice as many set
                                                                                                                                                              As to why people won’t be drinking this Christmas, or indeed on New Year’s Eve – two fifths (41 percent)
 to choose it than those aged 18-34 years old (61 percent vs
                                                                                                                                                                say it’s because they don’t drink at all, another fifth (21 percent) say they don’t like alcohol and 1 in 6
 36 percent). On the whole, the younger generation favour                                                                 With custard 11%                       (15 percent) choose not to for health reasons. This Christmas, men are three times more likely than
 any kind of chocolate dessert (31 percent), mince pies
                                                                                                                                                                          women not to drink due to being the designated driver (12 percent vs 4 percent).
 (25 percent) and trifle (25 percent).

 Half of the nation (50 percent) will choose Christmas cake,
                                                                                                                      With ice cream 8%                                                       What are they drinking instead?
 stollen or panettone, a quarter will opt for a scoop of trifle
 and the same again for a mince pie (both 24 percent). On                                                                                                      For those not drinking, soft drinks (59 percent), tea and coffee (47 percent) and fruit juice (26 percent)
 average, Brits say they’ll overload on mince pies, eating three                                                                                          will be the order of the day. But that’s not to say we don’t want to enjoy alcohol-like serves - a quarter of people
 in a single sitting. Women say it’s two for them, one less than                                                                                      (24 percent) in the North East will enjoy a non-alcoholic wine and 1 in 10 (10 percent) Londoners will make it an alcohol-
 men, while those aged 18-34 years say they will be able to                                                                                                   free beer. When looking at the sexes, women are three times more likely to request a mocktail than men
 scoff nearly four (3.6 mince pies) before hitting their limit.                                                                                             (10 percent vs 3 percent) and 18-34-year-olds are twice as likely to do the same when compared to the older
                                                                                                                                                         generation (12 percent vs 6 percent). But it’s the Welsh who are keeping Christmas strictly ‘merry’ with 56 percent
 When it comes to temperature, results are mixed. A quarter
                                                                                                                                                                      admitting that they won’t be serving low- or non-alcoholic drinks to their guest this year.
 will enjoy their pies hot (27 percent), over half aren’t fussed
 (55 percent) and 18 percent are set to enjoy them cold.

        Trifle (£32.1m sales) and cream cakes                                                                                                                                        Top se lle r s a cross the de ca des:
  (profiteroles had £1.9m sales) were the biggest
                                                                                                             Tesco is expecting to sell                                                                                                                   Since
Christmas dessert winners in 2018. This year, we’re
  seeing ‘chocolate pots’ make a comeback – we
expect them to be the hero of Christmas desserts.
                                                                                                             78 million mince
                                                                                                             pies over the festive period,
                                                                                                             including just under 55 million
                                                                                                                                                                    1995                                   2002                                     2015
        Kate Ewart, Product Development Director, Tesco                                                                                                               Tesco Hock                             Tesco Brut                              Plaza Centro
                                                                                                             mince pies in December alone                             German white wine                     Cava Sparkling                             Prosecco
                                                                                                                                                                    from the Rhine region

                                                                      Tesco Finest Mince Pies 6 Pack

                                                                                                                                                                                   The £7 Tesco Plaza Prosecco continues to dominate
                                                                                                                                                                         Christmas sales and generated £20.1M at the tills last Christmas.
                                                                                    France for festive fromage                                                               In fact, it’s been the number one selling product across the
                                                                      Cheddar remains a must have this Christmas. It’s set to be on nearly half                                   entire Tesco product range over the last three years.
                                                                    (45 percent) of cheeseboards this year, followed by Brie (33 percent), Stilton
                                                                                                                                                                                             Kate Ewart, Product Development Director, Tesco
                                                                     (29 percent) and Red Leicester (22 percent). Interestingly, 2019 is the first
                                                                       year where a French cheese is set to be more popular than traditional
                                                                    Stilton (2018 Stilton 46 percent vs Brie 41 percent), perhaps suggesting we’re
                                                                       starting to take more inspiration from the continent over the holidays.           Fruity, flavoured and pink
                                                                                                                                                         gin is 36 percent up year on year
                                                                                                                                                        and is responsible for the vast majority of

    Tesco Finest Cheese Selection with Crackers and Chutney
                                                                                                                                                     the growth in gin, both in value and in volume.
HELPING THE NATION CELEBRATE CHRISTMAS FOR 100 YEARS - The Tesco Christmas Repor t 2019 - Tesco ...
The big day at a glance
                                                The nation will sit down to Christmas lunch at 2:48pm with only 15 percent of Brits planning on tucking into
   T O G E T H E R O N T H E B I G D AY         their traditional meal in the evening (from 5pm). But gatherings are getting smaller, with just five people on
                                                average sitting down to dinner, down from six people in 2018. For those looking for a big bash, Norwich is the
                                                place to be – 18 percent of people in the city will sit down with more than 12 people at the dinner table.

                                                On Christmas Day, the average person will enjoy three hours of Christmas TV viewing but those in Cardiff and
                                                Norwich will be watching for four hours. In fact, Norwich is revealed to be the home of telly addicts, with the
                                                average person in the city watching TV for six hours on the big day! For a third of us (34 percent), part of this
                                                screen time will be taken up with watching the Queen’s speech.

                                                Surprisingly, it’s 18-34-year-olds who are planning on embracing the more classic Christmas traditions this
                                                year. As young royals take more of a public role, so too does young people’s interest, it seems, as 18-34-year-
                                                olds are 6 percent more likely to tune into the Queen’s Speech than those over 55 (42 percent vs 36 percent).
                                                The younger age group are also planning on making and mending this year too, with 13 percent crafting their
                                                own presents compared to just 4 percent of over 55s.

                                                It isn’t just TV screens keeping Brits busy. A quarter (25 percent) have admitted that they will shop online on
                                                Christmas Day, jumping to two thirds (63 percent) in London – the highest in the UK. Looking at the generational divide, half (47 percent) of 18-34-year-olds
                                                will shop online on Christmas Day, twice as many as those aged 35-54 (27 percent) and six times as many as those aged 55+ (7 percent). Brits in Northern
                                                Ireland (70 percent) and Wales (62 percent) are traditionalists at heart though, refusing to shop online on the 25th.

                                                                                                                                     Smart casual 39%                             Formalwear 5%

                                                    Christmas threads
                                                    While the Christmas period is renowned
                                                    for glitz and glam, does this extend to
                                                    the big day itself? It appears comfort is
                                                    more important for some of us. Women
                                                    are twice as likely to wear their PJs
                                                    than men (8 percent vs 3 percent) and
                                                    Cardiff will top the UK for staying comfy
                                                    in their PJs, with a sixth of people (14
                                                    percent) planning to wear them for the
                                                                                                                    Casual 34%                          Christmas jumpers 11%                                  PJs 6%
                                                    majority of their day. For those aged 18-
                                                    34, however, it is all about the novelty
                                                                                                                  We predict the Christmas cardigan could eventually be the next big
                                                    Christmas jumper. In fact, this age group
                                                                                                                   thing and will certainly be as popular as the traditional Christmas
                                                    is twice as likely to get into the festive
                                                                                                                    jumper, with sales anticipated to increase by 576% year on year
                                                    spirit with the knitwear than those over
                                                                                                                                      Steven Astin, Merchandiser, Tesco F&F Clothing
                                                    55 (16 percent vs 8 percent).

                                                                                                                                                                    TH E TO P SE
                                                                                                                                                                                 LL IN G P RO D
                                                                                                                                                                                                U C TS           IN 20 18
                                                    Christmas greetings                                                                                                Tesco
                                                                                                                                                                  or Sweet Easy
                                                    So far, so traditional – but not                                                                               Peeler Pack                                     Tesco Large
                                                                                                                                                                                                                  Beef Roastin
                                                    when it comes to Christmas cards.                                                                                 600G
                                                                                                                                                                                                                   Joint With

                                                    18-34-year-olds are 9 percent                                                                                                                                  Basting Fat

                                                    more likely to send a text rather
                                                    than a traditional card (38
                                                    percent versus 29 percent)                                                                                                                      Tesco
                                                    to say ‘Happy Christmas’ to                                                                                                                   12 Pigs In
                                                    friends and family.                                                                                                                            240G

                                                                                                                                                                         Plaza Centro
                                                                                                                                                                        Prosecco 75Cl

                                                                                                                                                                                                       Tesco Finest
                                                                                                                                                                                                        Mince Pies

HELPING THE NATION CELEBRATE CHRISTMAS FOR 100 YEARS - The Tesco Christmas Repor t 2019 - Tesco ...
                                                                                                                                                                                                        CONSCIOUS CHRISTMAS

                                                                                                                                                    With sustainability and the environment hot topics on
                                                                                                                                                    the public agenda, 14 percent of Brits this year say they’ll                         Who’s eating less meat this
                                                                                                                                                    reduce their meat intake to be more sustainable, with                             Christmas to be more sustainable?
                                                                                                                                                    18-34-year-olds more likely to do so than the old (23
                                                                                                                                                    percent vs 10 percent). Other efforts include considering
                                                                                                                                                    buying a vegetarian alternative (15 percent) or a 100%
                                                                                                                                                    organic (15 percent) Christmas dinner in 2019.

                                                                                                                                                    Deck the halls with old decorations                                         28%
                                                                                                                                                    To be more sustainable in 2019, Brits say they’ll re-use last
                                                                                                                                                    year’s decorations (36 percent), will take care to use non-
                                                                                                                                                    plastic ones (28 percent) and will use recycled decorations
                                                                                                                                                    (25 percent). However, 28 percent of people admit they
                                                                                                                                                    won’t change a thing this year when it comes to how they                                    16%
                                                                                                                                                    decorate their homes.

                                                                                                                                                         Conscious Christmas efforts
                                                                                                                                                         A third of Brits (38 percent) admit that
                                                                                                                                                         their decision-making this Christmas will
                                                                                                                                                         be impacted by their conscious efforts to
                          PET OWNERS CUT BACK ON CHRISTMAS                                                                                               be more sustainable, particularly those in
                                                                                                                                                                                                                                          How will they be
                                                                                                                                                         London (51 percent), Plymouth (48 percent)                                      more sustainable?
                                                                                                                                                         and Sheffield (40 percent).

        When it comes to pets, man’s best friend is set to receive the most presents (55 percent) this year, followed by cats
    (45 percent) and even fish (4 percent). But compared to last year, owners are set to cut back on gifts for their pets, with 30                                                                                        Buying fewer gifts 29%
  percent fewer dog owners saying they’ll buy their pooch a gift this year compared to last (2018 85 percent vs 2019 55 percent).
 Though, if there was any doubt that Britain is a nation of animal lovers, consider this – 44 percent of those with siblings say they
will be buying presents for their brothers and sisters this year, but 40 percent of pet owners plan on buying presents for their pets!
                                                                                                                                                                                                                                                   Eating less meat 23%
 Our pets will also join in the celebrations on the big day – a quarter (24 percent) of them will receive a special meal in their bowl
     this year, a seventh (14 percent) will get a special place set for them under the Christmas table, whilst 1 in 10 will have the
          privilege of a place at the dinner table. In a true act of love, a quarter (24 percent) of pet owners in London and                                                                                                  Making my own gifts 16%
         17 percent of those in Brighton will be setting a place at the table for their beloved animal. What’s more, over half
                     (56 percent) of these pets can be sure to see some human food served up this Christmas too.

                                                                                                                                                  In a bid to be sustainable, only
                                                                                                                                                  24 percent of people                                              It’s the youth of the country leading the way on sustainability. 55 percent of
            Top pressi es under th e tre e for o ur fur r y fr i e n d s i n clu de :                                                             bought Secret Santa                                               18-34-year-olds say that they’ll make more conscious choices this Christmas,
                                                                                                                                                  gifts last year                                                   falling to a third of 35-54-year-olds (36 percent) and 28 percent of those over 55.

    Festive food treats
                                 35%  Toys
                                                             Christmas card
                                                                                          Festive outfit
                                                                                                                     Advent calendar
                                                                                                                                                                                     W h o w ill b e buy i ng fewer gi f ts to b e sustai nab le ?

                                                                                                              Tesco Dog Biscuit Christmas Stars
                                                                                                                                                             43%    Sheffield
                                                                                                                                                                                              42% Cardiff
                                                                                                                                                                                                                         37% Leeds
                                                                                                                      Tesco Macarons For Dogs                                                                                                                                                             8
HELPING THE NATION CELEBRATE CHRISTMAS FOR 100 YEARS - The Tesco Christmas Repor t 2019 - Tesco ...
Top ef for ts to re d u ce
Festive food waste
                                                                                   fo o d wa ste will i n clu de :
Three quarters (75 percent) of people say they’ll cut down                                                                                                          F R I E N D S & FA M I LY N O T I N C L U D E D –
on food waste this Christmas. To do this, a fifth of Brits will
only buy enough food for Christmas and Boxing Day, rising                                                                                                         LONDONERS AND MILLENNIALS SET TO
to a third of people in Belfast (33 percent) and Brighton
                                                                                43%         Buying smaller
                                                                                            joints of meat                                                  C E L E B R AT E C H R I S T M A S V I A T E C H I N 1 0 Y E A R S
(31 percent). Another fifth of Brits (21 percent) plan on
freezing their leftovers.                                                                                         39%          Buying loose
                                                                                                                               fruit and veg

25 percent of people buy the perfect amount of food for                   25%         Using up vegetable stalks
                                                                                      in stews and soups

their festive feasting, and those in Norwich (26 percent),                                                              Buying a different /            When looking at the future of Christmas, many believe technology will play a big role in the festivities.
Sheffield (22 percent) and Edinburgh (21 percent) buy just the                                                          smaller bird e.g. chicken
                                                                                                                                                         A fifth say they’ll consider celebrating with friends and family via video projections (21 percent) and
right amount for the day with nothing left over or going to
waste. Those in London are most likely to over buy out of habit                                                                                        roughly the same would consider using virtual reality (19 percent) or hologram projections (20 percent).
(17 percent) or to overindulge (16 percent). However they are
                                                                                                                                                              A quarter (26 percent) of Brits would even consider buying elderly relatives a robot or an
also most likely to be donating their leftover food (11 percent).
                                                                                                                                                        Artificial Intelligence (AI) assistant to keep them company at Christmas, with men a third more likely
                                                                                                                                                           to do so than women (31 percent vs 21 percent). Two fifths of 18-34-year-olds support the idea
                                                                                                                                                                          of AI companions, as do more than half of Londoners (56 percent).
          Top leftover m ea ls:
                                                                                                                                                                    When it comes to choosing gifts in the future, a fifth of Brits (19 percent) say
                                                                                                                                                                       they would let their AI assistant write their Christmas gift list for them.

           Sandwiches 65%

                                       Curry 28%
          Soup 28%
                                                                      We will take two days to eat our leftovers
                                    Casserole 28%
                                                                      A whopping 86 percent of Brits say they’ll have leftovers from the big day.
                                                                      The average Christmas Day meal will last until December 27, making an
       Stew 17%                                                       average of 2.4 meals. This is good news for many, as 11 percent of people
                                                                      admit they prefer leftovers to the main Christmas meal.

                                                                        According to the top searches on the
                                                                    Tesco Real Food website, the below ranked the
                                                                        most popular leftover recipes in 2018:

                    Tesco Finest Turkey Feast
        Why will Brits buy too much
          food this Christmas?:

           They want leftover meals between
                Christmas and New Year

               Just because it’s Christmas

                            12%                                     Turkey                                                             Ham & Leek
                                                                                                                                      Mac and Cheese
              To make sure the whole family
              has enough to celebrate with

                 11%                    8%                                                                                                                                                                                                                          9
              Out of habit        To overindulge
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