HELPING THE NATION CELEBRATE CHRISTMAS FOR 100 YEARS - The Tesco Christmas Repor t 2019 - Tesco ...
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T h e Tesco Chr istm a s Rep or t 201 9
H E L P I N G T H E N AT I O N C E L E B R AT E
CHRISTMAS FOR 100 YEARS
MERRY CHRIST MAS FROM
ALESSANDRA BELLINI,
CHIEF CUSTOMER OFFICER
Christmas is famed for being a time when we enjoy traditions – both cultural
and family-based ones - but here at Tesco, as we mark 100 years of delivering
Christmas, we also recognise that the past century has been one of change when
it comes to the way the nation celebrates the season. In December 1919, Britain
was living under wartime austerity with Christmas dinner more likely to feature
wild hare or pheasant than turkey. Fast forward 100 years to the launch of the
second Tesco Christmas Report and topical issues of the day continue to influence
how we come together to celebrate.
In recent Christmases, we’ve seen the rising popularity of online shopping,
a move towards plant-based meals, a new-found love for the novelty Christmas
jumper and even pets being given a seat at the festive table.
As 2020 approaches, we can expect our Christmases to continue to change.
Our report explores how we are celebrating Christmas with the jollity that the
season deserves while being considerate about how we shop, what we eat, drink
and gift friends and family. Our findings reveal that ‘conscious celebrations’ are
the order of the day, with 38 percent of people saying that efforts to be more
sustainable will impact their choices this year. 75 percent of people say they’ll
cut down on food waste, 29 percent will buy fewer gifts and another 23 percent
say they’ll eat less meat this Christmas.
In fact, only half of the nation are expected to tuck in to turkey on 25 December,
down 13 percent compared to last year’s findings and echoed by a 3 percent
drop in sales of the bird at the tills in 2018 in favour of smaller joints and alternative
meats like chicken. Also, more of us will be having greener plates this year with
a fifth of Christmas hosts (21 percent) catering for vegetarians and vegans – up 3
percent compared to last year’s report.
Our Tesco Christmas Report illustrates how Christmas celebrations continue
to evolve through the food and drink we gather around at this most special time
of the year. But no matter what the next 100 Christmases bring, Tesco will be on
FAC TS AND hand with inspirational products to help you celebrate the season.
F IG URES
This report uses Tesco sales
data from purchases compared
to the same period year on
year unless otherwise stated.
It also uses Opinium research
for the period 30 October to
Alessandra Bellini,
1 November 2019, pulling a
TESCO CHIEF CUSTOMER OFFICER
nationally representative
sample of 2,010 people.
1
100 YEARS OF TESCO DELIVERING CHRISTMAS
2019 marks 100 years of Tesco delivering Christmas and a century of change in the way the
nation celebrates the season. From the end of the First World War and rationing, to today’s
changing attitudes towards meat versus plant-based diets, Christmas has come a long way.
1940s
1929 War time food
rations were in
but vegetables
full effect
re mained
The first Tesco
store at Christmas, the dish
s
ock goose’ wa
open ed in Burn t Oak, un-rationed. ‘M potatoes
e from layers of
Today there
1924
North Lo ndon . of the day, mad and
ge
3,900 stores voured with sa
are more than and apples, fla
cheese.
across the UK. sprinkled with
lling
Tesco star ts se
and
its first own-br
product, tea.
1919 sco,
e founder of Te
Jack Cohen, th eries
rplus army groc
began selling su
1957
En d.
London’s East
on a barrow in
1960s
1982
t
lling fresh mea
Tesco began se
ing wi th th e
es a popular in-store, coincid
Turkey becom
1984
pi gs in blankets
sy as checkout
s er table main. first mentio n of
Christmas is m
ade ea Christmas dinn
ker book. Now
ed at Tesco. in a Betty Croc
are computeris the nation’s
makes history the trimming is
Jane Snowball e with sales up
first online orde
r most-loved sid
by placing the on year.
Te letex t. 5 percent year
with Tesco using
2019
1990s 2007 2012 ing’,
New Tesco loy
alty subscriptio
s. Tesco Club
n
card
s ‘Easy Entertain service launche
ns oppers a Chris
tmas Tesco launche
veral innovatio Tesco offers sh ice to help pers more
The ‘90s saw se o ur fo r just its online part
y food se rv Plus gives shop
o, including Te sc
dinner for a fa
mily of fo
th e pe rfe ct s to save at Tesco.
launch at Tesc a Christmas host
s put on opportuni tie
fitting shop pe rs price included
Clubcard, bene £7.93. The low .
rkey , stu ffing, festive gathering
th e year. In 1998, traditional dinn
er of tu
throughout avy,
s introduced, uts, carrots, gr
Tesco Finest wa potatoes, spro d
st ar d, an
own-brand Christmas pudd
ing , cu
the first premium th e pr ice of
les s th an
supermarket lab
el. mince pies for
o po rtions of fish and chips.
tw
2017
2000s
arket
the first superm
Tesco becomes dr inks
ea fo r
signated ar
e to create a de
shop goes onlin less th an 0.5%
sco Christmas that are alcoh
ol-free or
In 2000, the Te , e in
o.com. In 2001 UK after se ein g a ris
h of www.tesc ABV across the
with the launc el Flo re nc e and ink s.
o and low’ dr
and clothing lab demand for ‘n
Tesco’s own-br a chance to
nc hes, giving Brits
Fred (F&F) lau o.
outfits at Te sc
buy their festive
2
GOOD NEWS FOR THE HIGH STREET BRITS WILL HEAD TO THE WEB
AS FEWER PEOPLE SET TO DO F O R C O O K I N G I N S P I R AT I O N B U T
CHRISTMAS SHOPPING ONLINE THIS YEAR G A D G E T S A R E S E T T O F R U S T R AT E
Hope for the high street?
Despite a nervousness surrounding the health of Britain’s high streets, this year When looking for cooking inspiration, a third of Brits (35 percent) will head online, rocketing to 60 percent
nearly two thirds of the nation (63 percent) will head in-store to do their main
Christmas food shop. This comes as 1.3 million fewer people will do their shop online
UK’s biggest for the younger generation (18-34). Londoners are six times more likely to log on to YouTube for Christmas
Christmas spenders recipe ideas than the average Brit (60 percent vs 10 percent), which can result in a number of very modern
(down from 16 percent to 14 percent) - potentially indicative of a wider trend as
people become more aware of a need to support retailers. cooking problems. Top complaints expected in Christmas kitchens this year include having to constantly unlock
their mobile devices to view the recipe (38 percent), screens being covered in sticky food mess (23 percent)
The over 55s are most likely to do their main Christmas GLASGOW +£106.90 and mobile device batteries dying mid-cooking (14 percent). What’s more, about 1 in 10 Brits (9 percent) say
shop in-store, 21 percent more than those aged 18-34 In 2018, Brits visited a
Tesco store on average they are most frustrated by their voice-activated smart device telling them the wrong measurements.
years old (73 percent vs 54 percent). But why is this? Well,
6.12 times in the four weeks LONDON +£101.90
a quarter (25 percent) of 18-34-year-olds say it’s because leading up to Christmas. However, these will not be issues for 21 percent of Brits who rely on the traditional cookbook.
it allows them more time to celebrate.
CARDIFF +£99.70
People in Cardiff (80 percent) and Plymouth (78 percent) top the UK with the most
people heading in-store while people in London (19 percent) and Yorkshire (18 percent)
are among those looking forward to a Christmas of digital convenience, preferring to shop Cre a t iv ity in th e k itch e n :
online. And a larger number of online shoppers say they’ll spend more on Christmas this
year than those shopping in-store (30 percent vs 20 percent).
Whi ch ge n e ra ti on is m a k in g the ir Chr istm a s re cip es up?
UK’s biggest
About 1 in 10 (9 percent) plan to eat out on Christmas Day – that’s a 50 percent increase on Christmas savers
last year (9 percent vs 6 percent), with 18-34-year-olds nearly twice as likely to eat out at a
restaurant on Christmas Day compared to those aged 55 and over (12 percent vs 7 percent).
BRIGHTON 28%
21% 18% 8%
Feeling flush and festive 55+ 35 - 54 18 - 34
While nearly two thirds (60 percent) of Brits expect to spend the same amount of money as SOUTHAMPTON 25%
last Christmas, nearly a quarter (23 percent) plan on spending more in 2019. The average adult
is set to spend an extra £84.70 this year on food and drink, decorations and gifts compared to Homemade traditional Christmas cake
last year, with Glaswegians planning on going all out and spending the most (£106.90). Of those splashing the cash, 29 percent
was the most popular recipe on Tesco
say they’ll spend more than £100 extra this year. Men are also set to spend more than women, but only by £20.10 overall.
When looking at age, the younger generation will splash more cash with two fifths (40 percent) of those aged 18-34 planning Real Food, accessed 94,000
to increase their spending in 2019; that’s more than double that of those aged over 55 (16 percent) planning on doing the same. times in the lead up to
Christmas in 2018
1
/ Brits intend to cut back on gifts
64% of 18-34-year-olds will wait for the sales
5 this year to save money to do the bulk of their Christmas shopping
What do people plan to cut back on?
Spending more this year
Kids’ stockings are set to be fuller as 16 percent
plan on spending more on them this Christmas
At the dinner table, Brits will spend more on
alcohol and the trimmings to accompany the
23% 17% 17% traditional roast (both 12 percent)
DECORATIONS CAKES & TREATS ADULT GIFTS
Britain’s bargain hunters In 2018, a typical
Christmas dinner cost
Two in five Brits (41 percent) say they’ll wait for promotions and sale events to do the bulk of their Christmas
shopping in 2019, with men more than twice as likely to do so than women (18 percent vs 8 percent). £28.66 with the
average Christmas shop
Londoners are the thriftiest, with three quarters (74 percent) of those from the capital admitting that they’ll
3
wait for the sales versus just a fifth of people in Norwich (22 percent) and Brighton (23 percent).
costing £74.16 Tesco Finest Christmas Fruit Cake
Turkey remains king of the Christmas dinner and the What we’ll be eating for
most popular choice, with half of us (51 percent) expecting
Christmas dinner this year...
to tuck in to the traditional bird this year. However,
this is 13 percent less than Tesco reported last year as
T U R K E Y S E T T O R E TA I N T H E chicken (9 percent), beef (7 percent) and veggie and vegan
Turkey 51% Other 16% Chicken 9% Beef 7%
centrepieces (7 percent) become more popular.
C H R I S T M A S C R O W N B U T H A L F T H E N AT I O N For the over 55s, turkey is the top choice at Christmas
Pork 6% Veggie/Vegan 6% Duck/Goose 4%
W I L L G O F O R A N A L T E R N AT I V E I N 2 0 1 9 (62 percent). However, pork will prove more popular than
chicken and beef amongst 18-34-year-olds, with 14 percent
planning on enjoying ham, belly of pork or gammon this year.
In 2018, Turkey sales declined by 3%
as shoppers opted for smaller joints and
other meats. Fish was the big winner,
gaining 380,000 extra shoppers
Kate Ewart, Product Development Director, Tesco
Surprisingly, about 1 in 5 (21 percent) Londoners are set
to tuck in to turkey this year - the lowest in the country.
Chicken is the capital’s second favourite (17 percent), and
pork will prove popular too, with a sixth of Londoners
(15 percent) saying it’ll be on their plate on the 25th. In
fact, more Londoners are set to feast on turkey on Boxing
Day (46 percent) than on Christmas Day itself.
Most essential vegetables
What else are we eating?
on the Christmas dinner plate:
The average Brit is set to enjoy two Christmas roast
dinners across the festive season, rising to three amongst
18-34 year olds. However, the format of the Christmas 61%
meal is changing. This year, a third of us won’t have a carrots
starter (34 percent). For those that are, seafood is
set to be the catch of the day with prawn cocktail
53%
parsnips
(14 percent), lobster, crab or prawns (10 percent)
and smoked salmon canapés in the top three.
Generationally, those aged over 55 are twice as
likely not to have a starter than those aged 18-34
years old (39 percent vs 22 percent).
For the love of sprouts 63%
There’s good news on sprouts as more Brits (53 percent)
sprouts
36% peas
say they love them than hate them (20 percent) and two
thirds (63 percent) of us think they’re an absolute essential
on the Christmas dinner plate. In 2018, Brussels sprout sales were down by 10%
Northern Ireland has the most sprout lovers in the UK compared to the previous year. Yet according to our
with 3 in 5 people (67 percent) admitting to adoring the
divisive vegetable. That compares to over a quarter
research, they will be making a comeback this year, with
(26 percent) of those in Newcastle who hate them. Though more people planning on eating them this Christmas
it seems the older you are, the more you like them - less
Kate Ewart, Product Development Director, Tesco
than half (45 percent) of 18-34-year-olds love sprouts
compared to 59 percent of over 55s.
When it comes to cooking all our festive vegetables, it’s nearly an even split.
38 percent will serve them soft to the bite while another third (32 percent)
say they’ll have them al dente. 1 in 10 people in London (14 percent) and
Norwich (10 percent) admit to liking them mushy, while a sixth of people in
Norwich say they are set to enjoy their festive veg fried.
Tesco Finest British Free Range Bronze Whole Turkey 4
Tesco sold 2.7 million G R E E N E R C H R I S T M A S P L AT E S
Pigs come up trumps in the battle of the trimmings Pigs in Blankets last Christmas,
Pigs in blankets remain the nation’s favourite Christmas trimming chosen by 59 percent of the nation,
up 5% year on year A R E H E R E T O S TAY
with people in Liverpool (73 percent) and Bristol (72 percent) going particularly mad for them this
Christmas. We’ll eat four ‘pigs’ on average but 12 percent say they’ll manage over 10 on the 25th alone.
Of those that eat pigs in blankets, 66 percent of over 55s and half (50 percent) of 35-54-year-olds A third (33 percent) of Christmas hosts say they’ll cater for an alternative diet on the 25th - up 5 percent on
say only the classic pig in blanket will do – they’re simply not interested in trying alternatives. last year’s report - of which a fifth (21 percent) say they’ll be hosting vegetarians and vegans. This marks a
But 18-34-year-olds are more adventurous, keen this year to try pigs in duvets (24 percent), 3 percent increase year on year on the number of veggie and vegan meals being served. What’s more, a quarter of
chicks in blankets (10 percent) and other meat alternatives of the classic Christmas those hosting non-meat eaters say that the entire Christmas menu this year will be strictly vegetarian or vegan.
trimming (22 percent). 65 percent of people in Liverpool and Norwich say they won’t
One in 10 (10 percent) 18-34-year-olds say they’ll go vegan this Christmas – twice as many as in 2018.
break away from the traditional pig in blanket, but Brits in Sheffield are the keenest
to try something different, with more than half (58 percent) admitting so. When looking across the generations, those below 34 are nearly twice as likely to cater for a vegan than 35-54-
year-olds (10 percent vs 6 percent) and three times more likely than those aged 55+ (10 percent vs 3 percent).
After pigs in blankets, the nation’s top trimmings for the big day are Yorkshire
Puddings (44 percent), followed by spuds – roasted in oil (36 percent) or goose fat It’s the south of the country where the vegan trend will be most prominent, with London taking the
(33 percent), or mashed (31 percent). Meanwhile in London, dinner plates may end up top spot as 1 in 5 (19 percent) are set to go vegan this Christmas. Southampton is second,
looking more like a fry-up this Christmas, with baked beans (24 percent) and chips just pipping the national average, as 11 percent will be enjoying a vegan festive feast there.
Tesco Pigs in Blankets
(21 percent) set to be making their way onto the table.
However, hosts throughout Newcastle (23 percent), Brighton (20 percent) and Cardiff (21 percent) will also be
Surprisingly, the southern city of Brighton (62 percent) beat Leeds (59 percent) to the top spot for those having Yorkshire looking for inspiration for greener plates as they are set to cater for veggie and vegan loved ones this year.
Puddings with their Christmas dinner, followed by Sheffield (58 percent), Cardiff (56 percent) and Newcastle (55 percent).
When looking at other dietary requirements, 12 percent of hosts say they’ll cater for dairy-free and gluten-free diets
Pigs in Blankets and Cranberry Compote
Tesco Finest Stuffing Wreath with
this year, meaning Christmas cooks have a big job ahead of them! But as with last year, it’s the Scots who are least likely
to cater for alternative diets, with 83 percent of people in Edinburgh saying they won’t cater for alternative diets.
South East takes top pigs in blanket towns crown:
How many packs of pigs in blankets towns in Essex bought...
Pitsea 12,309 Cheshunt 11,652 Romford 11,652
The top re a sons for ca te r in g for a lte r n a tive di e ts include:
Southend 11,173 Sunbury 9,549
57%
to cater for guests with
21%
for health reasons
19%
prefer the taste
13%
cooking time as
11%
ethical reasons
specific dietary needs turkey takes too long
Sa uces i n the ci t i es Top sauces on the Christmas
dinner plate in 2019:
TOWNS CHOOSING KETCHUP
London........................16%
Bristol...........................8%
Brighton........................7%
69% 45%
TOWNS CHOOSING MAYO
Gravy Cranberry
London..................19%
Bristol....................13%
Leeds.....................7%
Manchester...............7%
TOWNS CHOOSING MINT SAUCE
22% 16%
Cardiff...........................34%
Birmingham....................23%
Bread Mint
Liverpool........................23%
Newcastle.......................23% Tesco Finest Carrot & Thyme Tarte Tatin 5
CHRISTMAS PUD
MAKES A COMEBACK S OB ERING T HO U G H TS. YO U T H DRI V ING
LOW- & NON-ALCOHOLIC TREND
Christmas pudding will see a resurgence as it reclaims the
top spot as the UK’s favourite festive dessert. This year,
Drinking at Christmas on the decline
nearly half (48 percent) of Brits have said they’ll be tucking
in to the classic pudding – up from 40 percent last year.
How do you like your On the whole, people plan to spend more on food and drink this year compared to last, and three quarters
Those in the North of the UK are the least likely to be enjoying mince pies served? (76 percent) will enjoy a drink with their meal on the 25th. However, the trend to cut down on alcohol is gathering pace
Christmas pudding, with only a third of people in Glasgow as 6 percent fewer people will be drinking on the main day than last year, with men more likely to have a drink than
(34 percent), Newcastle (33 percent) and Edinburgh women (81 percent vs 72 percent). Over half (57 percent) of Christmas hosts will be serving guests low- or non-alcoholic
(30 percent) planning to eat it. However, the pudding gains drink options. People expect to cater for guests who choose not to drink alcohol at all (25 percent), those who are
popularity the further south you travel. In fact, Bristol will On their own 35% driving (23 percent) and for those who would simply like an alternative to alcohol (20 percent).
be the UK Christmas pudding capital (62 percent) this year,
But it’s the younger generation driving the trend for sobriety. In fact, 18-34-year-olds say they’ll cater for the most
followed by Plymouth (61 percent).
With cream 27% With brandy butter 13%
teetotallers this Christmas, with 30 percent serving a low- or non-alcoholic drink to a guest that doesn’t drink. This
It’s perhaps no surprise that the traditional pudding is still compares to a quarter (24 percent) of 35-54 year olds and a fifth (21 percent) of over 55’s who say they’ll do the same.
most loved by the over 55s, with nearly twice as many set
As to why people won’t be drinking this Christmas, or indeed on New Year’s Eve – two fifths (41 percent)
to choose it than those aged 18-34 years old (61 percent vs
say it’s because they don’t drink at all, another fifth (21 percent) say they don’t like alcohol and 1 in 6
36 percent). On the whole, the younger generation favour With custard 11% (15 percent) choose not to for health reasons. This Christmas, men are three times more likely than
any kind of chocolate dessert (31 percent), mince pies
women not to drink due to being the designated driver (12 percent vs 4 percent).
(25 percent) and trifle (25 percent).
Half of the nation (50 percent) will choose Christmas cake,
With ice cream 8% What are they drinking instead?
stollen or panettone, a quarter will opt for a scoop of trifle
and the same again for a mince pie (both 24 percent). On For those not drinking, soft drinks (59 percent), tea and coffee (47 percent) and fruit juice (26 percent)
average, Brits say they’ll overload on mince pies, eating three will be the order of the day. But that’s not to say we don’t want to enjoy alcohol-like serves - a quarter of people
in a single sitting. Women say it’s two for them, one less than (24 percent) in the North East will enjoy a non-alcoholic wine and 1 in 10 (10 percent) Londoners will make it an alcohol-
men, while those aged 18-34 years say they will be able to free beer. When looking at the sexes, women are three times more likely to request a mocktail than men
scoff nearly four (3.6 mince pies) before hitting their limit. (10 percent vs 3 percent) and 18-34-year-olds are twice as likely to do the same when compared to the older
generation (12 percent vs 6 percent). But it’s the Welsh who are keeping Christmas strictly ‘merry’ with 56 percent
When it comes to temperature, results are mixed. A quarter
admitting that they won’t be serving low- or non-alcoholic drinks to their guest this year.
will enjoy their pies hot (27 percent), over half aren’t fussed
(55 percent) and 18 percent are set to enjoy them cold.
Trifle (£32.1m sales) and cream cakes Top se lle r s a cross the de ca des:
(profiteroles had £1.9m sales) were the biggest
Tesco is expecting to sell Since
Christmas dessert winners in 2018. This year, we’re
seeing ‘chocolate pots’ make a comeback – we
expect them to be the hero of Christmas desserts.
78 million mince
pies over the festive period,
including just under 55 million
1995 2002 2015
Kate Ewart, Product Development Director, Tesco Tesco Hock Tesco Brut Plaza Centro
mince pies in December alone German white wine Cava Sparkling Prosecco
from the Rhine region
Tesco Finest Mince Pies 6 Pack
The £7 Tesco Plaza Prosecco continues to dominate
Christmas sales and generated £20.1M at the tills last Christmas.
France for festive fromage In fact, it’s been the number one selling product across the
Cheddar remains a must have this Christmas. It’s set to be on nearly half entire Tesco product range over the last three years.
(45 percent) of cheeseboards this year, followed by Brie (33 percent), Stilton
Kate Ewart, Product Development Director, Tesco
(29 percent) and Red Leicester (22 percent). Interestingly, 2019 is the first
year where a French cheese is set to be more popular than traditional
Stilton (2018 Stilton 46 percent vs Brie 41 percent), perhaps suggesting we’re
starting to take more inspiration from the continent over the holidays. Fruity, flavoured and pink
gin is 36 percent up year on year
and is responsible for the vast majority of
Tesco Finest Cheese Selection with Crackers and Chutney
the growth in gin, both in value and in volume.
6
The big day at a glance
F O O D A N D T E L LY B R I N G B R I TA I N
The nation will sit down to Christmas lunch at 2:48pm with only 15 percent of Brits planning on tucking into
T O G E T H E R O N T H E B I G D AY their traditional meal in the evening (from 5pm). But gatherings are getting smaller, with just five people on
average sitting down to dinner, down from six people in 2018. For those looking for a big bash, Norwich is the
place to be – 18 percent of people in the city will sit down with more than 12 people at the dinner table.
On Christmas Day, the average person will enjoy three hours of Christmas TV viewing but those in Cardiff and
Norwich will be watching for four hours. In fact, Norwich is revealed to be the home of telly addicts, with the
average person in the city watching TV for six hours on the big day! For a third of us (34 percent), part of this
screen time will be taken up with watching the Queen’s speech.
Surprisingly, it’s 18-34-year-olds who are planning on embracing the more classic Christmas traditions this
year. As young royals take more of a public role, so too does young people’s interest, it seems, as 18-34-year-
olds are 6 percent more likely to tune into the Queen’s Speech than those over 55 (42 percent vs 36 percent).
The younger age group are also planning on making and mending this year too, with 13 percent crafting their
own presents compared to just 4 percent of over 55s.
It isn’t just TV screens keeping Brits busy. A quarter (25 percent) have admitted that they will shop online on
Christmas Day, jumping to two thirds (63 percent) in London – the highest in the UK. Looking at the generational divide, half (47 percent) of 18-34-year-olds
will shop online on Christmas Day, twice as many as those aged 35-54 (27 percent) and six times as many as those aged 55+ (7 percent). Brits in Northern
Ireland (70 percent) and Wales (62 percent) are traditionalists at heart though, refusing to shop online on the 25th.
Smart casual 39% Formalwear 5%
Christmas threads
While the Christmas period is renowned
for glitz and glam, does this extend to
the big day itself? It appears comfort is
more important for some of us. Women
are twice as likely to wear their PJs
than men (8 percent vs 3 percent) and
Cardiff will top the UK for staying comfy
in their PJs, with a sixth of people (14
percent) planning to wear them for the
Casual 34% Christmas jumpers 11% PJs 6%
majority of their day. For those aged 18-
34, however, it is all about the novelty
We predict the Christmas cardigan could eventually be the next big
Christmas jumper. In fact, this age group
thing and will certainly be as popular as the traditional Christmas
is twice as likely to get into the festive
jumper, with sales anticipated to increase by 576% year on year
spirit with the knitwear than those over
Steven Astin, Merchandiser, Tesco F&F Clothing
55 (16 percent vs 8 percent).
TH E TO P SE
LL IN G P RO D
U C TS IN 20 18
Christmas greetings Tesco
Clementine
or Sweet Easy
So far, so traditional – but not Peeler Pack Tesco Large
Beef Roastin
when it comes to Christmas cards. 600G
Joint With
g
18-34-year-olds are 9 percent Basting Fat
more likely to send a text rather
than a traditional card (38
percent versus 29 percent) Tesco
to say ‘Happy Christmas’ to 12 Pigs In
Blankets
friends and family. 240G
Plaza Centro
Prosecco 75Cl
Tesco Finest
Mince Pies
7
BRITS HAIL A MORE
CONSCIOUS CHRISTMAS
With sustainability and the environment hot topics on
the public agenda, 14 percent of Brits this year say they’ll Who’s eating less meat this
reduce their meat intake to be more sustainable, with Christmas to be more sustainable?
18-34-year-olds more likely to do so than the old (23
percent vs 10 percent). Other efforts include considering
buying a vegetarian alternative (15 percent) or a 100%
organic (15 percent) Christmas dinner in 2019.
Deck the halls with old decorations 28%
London
21%
Sheffield
21%
Plymouth
To be more sustainable in 2019, Brits say they’ll re-use last
year’s decorations (36 percent), will take care to use non-
plastic ones (28 percent) and will use recycled decorations
(25 percent). However, 28 percent of people admit they
won’t change a thing this year when it comes to how they 16%
Nottingham
16%
Brighton
decorate their homes.
Conscious Christmas efforts
A third of Brits (38 percent) admit that
their decision-making this Christmas will
be impacted by their conscious efforts to
PET OWNERS CUT BACK ON CHRISTMAS be more sustainable, particularly those in
How will they be
London (51 percent), Plymouth (48 percent) more sustainable?
and Sheffield (40 percent).
When it comes to pets, man’s best friend is set to receive the most presents (55 percent) this year, followed by cats
(45 percent) and even fish (4 percent). But compared to last year, owners are set to cut back on gifts for their pets, with 30 Buying fewer gifts 29%
percent fewer dog owners saying they’ll buy their pooch a gift this year compared to last (2018 85 percent vs 2019 55 percent).
Though, if there was any doubt that Britain is a nation of animal lovers, consider this – 44 percent of those with siblings say they
will be buying presents for their brothers and sisters this year, but 40 percent of pet owners plan on buying presents for their pets!
Eating less meat 23%
Our pets will also join in the celebrations on the big day – a quarter (24 percent) of them will receive a special meal in their bowl
this year, a seventh (14 percent) will get a special place set for them under the Christmas table, whilst 1 in 10 will have the
privilege of a place at the dinner table. In a true act of love, a quarter (24 percent) of pet owners in London and Making my own gifts 16%
17 percent of those in Brighton will be setting a place at the table for their beloved animal. What’s more, over half
(56 percent) of these pets can be sure to see some human food served up this Christmas too.
In a bid to be sustainable, only
24 percent of people It’s the youth of the country leading the way on sustainability. 55 percent of
Top pressi es under th e tre e for o ur fur r y fr i e n d s i n clu de : bought Secret Santa 18-34-year-olds say that they’ll make more conscious choices this Christmas,
gifts last year falling to a third of 35-54-year-olds (36 percent) and 28 percent of those over 55.
46%
Festive food treats
35% Toys
14%
Christmas card
13%
Festive outfit
6%
Advent calendar
W h o w ill b e buy i ng fewer gi f ts to b e sustai nab le ?
Tesco Dog Biscuit Christmas Stars
43% Sheffield
42% Cardiff
37% Leeds
37%
Southampton
36%Plymouth
Tesco Macarons For Dogs 8
Top ef for ts to re d u ce
Festive food waste
fo o d wa ste will i n clu de :
Three quarters (75 percent) of people say they’ll cut down F R I E N D S & FA M I LY N O T I N C L U D E D –
on food waste this Christmas. To do this, a fifth of Brits will
only buy enough food for Christmas and Boxing Day, rising LONDONERS AND MILLENNIALS SET TO
to a third of people in Belfast (33 percent) and Brighton
43% Buying smaller
joints of meat C E L E B R AT E C H R I S T M A S V I A T E C H I N 1 0 Y E A R S
(31 percent). Another fifth of Brits (21 percent) plan on
freezing their leftovers. 39% Buying loose
fruit and veg
25 percent of people buy the perfect amount of food for 25% Using up vegetable stalks
in stews and soups
21%
their festive feasting, and those in Norwich (26 percent), Buying a different / When looking at the future of Christmas, many believe technology will play a big role in the festivities.
Sheffield (22 percent) and Edinburgh (21 percent) buy just the smaller bird e.g. chicken
A fifth say they’ll consider celebrating with friends and family via video projections (21 percent) and
right amount for the day with nothing left over or going to
waste. Those in London are most likely to over buy out of habit roughly the same would consider using virtual reality (19 percent) or hologram projections (20 percent).
(17 percent) or to overindulge (16 percent). However they are
A quarter (26 percent) of Brits would even consider buying elderly relatives a robot or an
also most likely to be donating their leftover food (11 percent).
Artificial Intelligence (AI) assistant to keep them company at Christmas, with men a third more likely
to do so than women (31 percent vs 21 percent). Two fifths of 18-34-year-olds support the idea
of AI companions, as do more than half of Londoners (56 percent).
Top leftover m ea ls:
When it comes to choosing gifts in the future, a fifth of Brits (19 percent) say
they would let their AI assistant write their Christmas gift list for them.
Sandwiches 65%
Curry 28%
Soup 28%
We will take two days to eat our leftovers
Casserole 28%
A whopping 86 percent of Brits say they’ll have leftovers from the big day.
The average Christmas Day meal will last until December 27, making an
Stew 17% average of 2.4 meals. This is good news for many, as 11 percent of people
admit they prefer leftovers to the main Christmas meal.
According to the top searches on the
Tesco Real Food website, the below ranked the
most popular leftover recipes in 2018:
Tesco Finest Turkey Feast
Pork
Rigatoni
Why will Brits buy too much
food this Christmas?:
29%
They want leftover meals between
Christmas and New Year
16%
Just because it’s Christmas
12% Turkey Ham & Leek
Mac and Cheese
To make sure the whole family
has enough to celebrate with
Biryani
11% 8% 9
Out of habit To overindulgeHELPING TO DELIVER CHRISTMAS FOR 100 YEARS
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