TODAY'S THE NEW EXPERIENCES OF THE AUCHAN GROUP - Ceetrus
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TODAY’S #2015 ACTIVITY AND SUSTAINABLE DEVELOPMENT REPORT ENTREPRENEUR THE NEW EXPERIENCES OF THE AUCHAN GROUP
CONTENTS
2 2015 KEY FIGURES 4 2015 HIGHLIGHTS
6
MESSAGE
FROM
VIANNEY
MULLIEZ
10 A RENEWED GOVERNANCE
78
18 LEARN ABOUT
THE NEW EXPERIENCES
OF THE AUCHAN GROUP
FINANCIAL AND EXTRA-
FINANCIAL STATEMENTS
PROFILE
THE SAGA
OF THE AUCHAN
GROUP
IS A LONG AND
BEAUTIFUL STORY
At the very outset, there is the customer and our desire
to provide universal access to the best products at fair
prices: our history of being responsible discounters.
The economic environment, the new competition, the
emergence of the digital technologies have shaken up
and posed challenges for the business world. Each of
the Auchan Retail, Immochan and Oney Banque
Accord businesses have risen to those challenges and
have responded boldly and innovatively: our history
of being audacious retailers. Today’s consumers are
changing and the customer experience is becoming
increasingly important; markets are moving and the
world is opening up. Our teams innovate, reinvent
themselves, look to the future: the entrepreneurs of
today and tomorrow are in the making.
AUCHAN HOLDING I 2015 ACTIVITY AND SUSTAINABLE DEVELOPMENT REPORT I 1
2015 KEY FIGURES
TH PRESENT
WORLDWIDE IN
FOOD
RETAILER 16
COUNTRIES
(Source: Deloitte – 2016)
Conquering
and interconnected
businesses
3,836 The best generator
AUCHAN RETAIL
hypermarkets and
convenience stores under of traffic to our retail
the banners in 16 countries, and living spaces
379
170 drive outlets, e-commerce,
m-commerce, click & collect
IMMOCHAN
46.6
million customers pass
shopping centres
managed in 12 countries,
i.e. 2.5 million sqm
€633
through the checkouts every
week
€52.7 million in revenue
billion in consolidated
revenue excluding taxes €6.9
billion in asset value
337,800
3 COMPLEMENTARY BUSINESSES:
Auchan Retail (hypermarkets,
convenience stores and e-commerce),
EMPLOYEES Immochan (commercial property)
OF WHICH and Oney Banque Accord (banking).
166,700
ARE EMPLOYEE
SHAREHOLDERS
BANK
HYPER
REAL ESTATE
DRIVE SUPER CONVENIENCE
STORE
Simplify
and enhance
250
BANQUE
ACCORD
the customer
experience partners
ONEY
8.1
million
€387
million in
customers in net banking
11 countries income
AUCHAN HOLDING I 2015 ACTIVITY AND SUSTAINABLE DEVELOPMENT REPORT I 3
GROUPE AUCHAN
REORGANISES
INTO
3 AUTONOMOUS
BUSINESSES
In 2015, Groupe Auchan reorganised to give
rise to 3 more autonomous businesses:
Auchan Retail, bringing together all food
retailing formats in each country with
a view to providing strategic coherence
at the national level, Immochan and Oney
Banque Accord. With a threefold objective:
simplify its structures to increase its
flexibility and to improve its customer
focus; sustainably improve the performance
of each business in a rapidly changing
world; enhance their appeal to attract new
talents and modernise more quickly.
2015 Through this ambitious structural and
managerial reorganisation project, Auchan
Retail, Immochan and Oney Banque Accord
HIGHLIGHTS have embarked on the process of
developing a sustainable business model.
PRODUCTS
its success was immediate and
ATAK: 10 SUCCESSFUL spectacular. In 2015, ATAK served
YEARS 2.4 million customers each week
In 2005, Auchan Retail launched ATAK, in its 176 stores, and expects to step up
its discount convenience store concept, its growth to reach more than
in the Moscow area. Through its simple 400 stores by 2020, expand into
and differentiated positioning (constantly 4 new cities and, most importantly
low prices, a close relationship with its of all, become the No. 1 retailer
customers, a pleasant purchasing in the heart of its customers!
experience and a high-quality offering),
INNOVATION HUMAN RELATIONS
IMMOCHAN IN THE SPOTLIGHTS ETHICAL ISSUES
AT THE MAPIC AWARDS After publishing an ethics charter
For the 1st time, Immochan was rewarded with a MAPIC Award! The Alegro laying down the principal rules
Setúbal shopping centre stood out from the 110 candidates from 27 different of conduct, compliance and
countries put forward by international property experts, to be awarded vigilance that are a necessary part
the 2015 prize for the Best Shopping Centre Extension/Renovation. Barely of trading responsibly, the Auchan
a year after opening, Alegro Setúbal, which was already a great success Retail, Immochan and Oney
with 8 million visitors, has snapped up an international award. Banque Accord businesses set up
a cross-divisional ethics committee
in their main countries of
operation. The committee’s first
discussions and question and
MULTICHANNEL
answer sessions were held in the
4 AWARDS FOR ONEY 2nd half of 2015.
BANQUE ACCORD
In 2015, Oney Banque Accord
won a number of trophies, proof
SOCIAL RESPONSIBILITY
of its expertise: AccordAvenir,
Oney Banque Accord France’s €230 MILLION
savings product, received the FOR THE PLANET
RETAIL
Argus d’or in the “Multi-asset Auchan Retail has set itself the
Funds” category and its “Garantie AUCHAN RETAIL worldwide objective of reducing
Tranquillité” warranty extension, STRENGTHENS ITS its electricity consumption by 20%
sold at ElectroDépôt stores, PARTNERSHIPS WITH between now and the end of
received the Argus d’or for the SYSTÈME U AND 2018. After testing and validating
best affinity insurance product. METRO its method in Spain, the business
Oney Banque Accord France In 2014, Auchan Retail innovated began an ambitious energy
received the Grand Prix des in the mass retail landscape by efficiency programme by
Trophées Innov’Acteurs for its open entering into 2 major purchasing analysing the situation in detail
innovation initiative and Oney partnerships: with Système U and then establishing a road map.
Banque Accord Portugal was in France, and with Metro A worldwide investment budget
named the 4th best Portuguese internationally. In 2015, on the of €230 million has been
business in terms of creating a back of this success, Auchan allocated to the implementation
happy working environment. Retail invested further in these of this ground-breaking strategy.
2 partnerships. In February, it
announced its decision to form
an alliance with Système U based
on a common purchasing strategy
and on identifying synergies. In
September, it entered into national
MORE THAN partnerships with Metro in France,
400
HYPERMARKETS
Romania and Poland. In both
cases, the parties expressed their
desire to join forces to improve
DISCOVER ALL
MANAGED BY SUN ART purchasing in order to sell at THE 2015 HIGHLIGHTS ON
RETAIL GROUP IN CHINA lower prices… WWW.GROUPE-AUCHAN.COM
Telex / Auchan.fr, 5th most popular e-commerce website among French Internet users during the Christmas holidays.
AUCHAN HOLDING I 2015 ACTIVITY AND SUSTAINABLE DEVELOPMENT REPORT I 5
MESSAGE FROM VIANNEY MULLIEZ
OUR BUSINESSES
ARE COMMITTED
TO SUSTAINABLE
PERFORMANCE
ver since it was founded the new innovative and distinctive busi- end of 2015, Groupe Auchan there-
54 years ago, the Auchan ness models. This involved more than fore created 3 stand-alone busi-
group has grown each 1,000 managers from across the com- nesses within Auchan Holding: Auchan
year and is proud to now employ more pany, from all businesses and from all Retail, focused on local customers,
than 330,000 people, who work countries. Together, we clearly identi- through its 3 formats, hypermarkets,
each day to improve the purchasing fied both our strengths and those areas convenience stores and e-commerce;
power and quality of life of as many that required improvement. Immochan, a leading commercial
customers as possible. property business; and Oney Banque
At the beginning of 2015, we This analysis confirmed that we needed Accord, the financial partner of more
launched a large-scale, dynamic and to make some swift changes by plac- than 8.1 million private customers and
collaborative listening initiative in con- ing customers and employees at the 250 retail partners.
j u n c t i o n w i t h G r o u p e A u c h a n ’s heart of our decisions, with a view to
Executive Committee. Its purpose was growing sustainably and profitably. Each of these 3 businesses will now focus
to enable us to remain attuned to new on its specific area of expertise, its own
consumption habits and the fast-moving We decided to extensively restructure territory, and develop and implement, for
digital and technological revolutions the business by focusing on simplifica- its customers and employees, a powerful
that have increased competition from tion, flexibility, openness, collaborative forward-looking vision that capitalises on
businesses who are more adapted to working and professionalism. At the its strengths.
VIANNEY MULLIEZ
CHAIRMAN OF THE SUPERVISORY BOARD
OF AUCHAN HOLDING
Our results
for the year
bear witness
to the effort
we put into While this ambitious restructuring pro-
ject was quickly taking shape, we
making progress in all countries and
have developed ambitious
carrying out were simultaneously working on the programmes on good nutrition that is
an extensive relevance of our product offering,
increasing our purchasing volumes
affordable, healthy and environmen-
tally friendly, on responsible sourcing
reorganisation through new partnerships, the develop- (textiles, fish, farmed products,
while fully ment of our Audace non-food brands,
the opening of 120 new sales outlets
palm oil, wood, etc.) and on reducing
ecological footprints (energy effi-
meeting our and improving our profitability. ciency, the circular economy, etc.).
For their part, our 6 business founda-
economic Our results for the year bear witness tions have continued to extend their
objectives.” to the effort we put into carrying out
the restructuring while fully meeting
reach, particularly the Auchan Youth
Foundation, which this year celebrates
our economic objectives. We have its 20th anniversary.
also increased our focus on sustaina-
ble development initiatives, in line All those actions reinforce the pride of our
with the commitment we made to the teams who contribute to responsible those
Global Compact principles. We are and sustainable economic growth.
AUCHAN HOLDING I 2015 ACTIVITY AND SUSTAINABLE DEVELOPMENT REPORT I 7
AUCHAN HOLDING’S MANAGEMENT BOARD
BENOÎT LHEUREUX
GENERAL MANAGER OF IMMOCHAN
Immochan met its targets and
ended 2015 with a solid balance sheet,
allowing us to look to the future with
peace of mind and giving us the energy
to speed up our business transformation.”
JEAN-PIERRE
VIBOUD
GENERAL MANAGER
OF ONEY BANQUE
ACCORD
2015 was
an excellent
year for
Oney, with
significant
increases in
the number of
customers and
partners, and
notable growth
in customer
loans.”WILHELM HUBNER
CHAIRMAN OF AUCHAN HOLDING’S MANAGEMENT BOARD
AND GENERAL MANAGER OF AUCHAN RETAIL
With overall 2015 results in line with
our forecasts and solid fundamentals,
A NEW
our businesses are going to move up ORGANIZATION
a gear in 2016.” Vianney Mulliez,
chairman of
the Supervisory Board
XAVIER DE of Auchan Holding
MÉZERAC
GENERAL SECRETARY
OF AUCHAN HOLDING
3 autonomous
Our businesses,
each with its own
commercial
governance
activity has structure:
been solid and Auchan Retail:
our revenue food retailer, organised
has grown, by country around
despite our its 3 formats:
firms being hypermarkets,
significantly convenience stores,
e-commerce.
reorganized.” Non-executive chairman:
Vianney Mulliez,
General Manager:
Wilhelm Hubner.
Immochan:
retail real estate.
Non-executive chairman:
Vianney Mulliez,
General Manager:
Benoît Lheureux.
Oney Banque Accord:
Financial and
non-financial services.
Non-executive chairman:
Xavier de Mézerac,
General Manager:
Jean-Pierre Viboud.
AUCHAN HOLDING I 2015 ACTIVITY AND SUSTAINABLE DEVELOPMENT REPORT I 9JOINT INTERVIEW
THEY BUILD
TOMORROW’S
CROSS-
CHANNEL
RETAIL
WILHELM HUBNER, GENERAL MANAGER OF AUCHAN RETAIL,
BENOÎT LHEUREUX, GENERAL MANAGER OF IMMOCHAN
AND JEAN-PIERRE VIBOUD, GENERAL MANAGER
OF ONEY BANQUE ACCORD, DISCLOSE US HOW.
What was the reason how to react swiftly and relevantly to
behind re-structuring each meet the needs of our local customers.
of the businesses? This meant that we needed to work as
closely as possible with each catchment
Wilhelm Hubner: Our businesses have area. That is why we decided to create Benoît Lheureux: By making each of us
developed very quickly over the last Auchan Retail and bring together all our more independent, the new structure
20 years, with fantastic successes such distribution channels in one business, gives Immochan the chance to progress,
as the acquisition and restructuring of structured by country. We mutually to develop a new business vision and
the Real hypermarkets in Eastern benefit from considerable brand equity, new ambitions. Our professionalism,
Europe, successful store openings in in-depth know-how in cross-channel our unique features, our potential and
Russia and China and the formation of retailing, a more efficient business plan, our know-how are well known. We
purchasing partnerships, both at a and a food and non-food offering, to have all the tools needed to succeed
national and international level. At the improve the lives of the customers who and can capitalise on our historic
same time, our size made us less come to do their shopping in our stores advantage of being Auchan’s and its
responsive and we had to rediscover each year. businesses’ preferred partner.AUCHAN
Auchan Retail is now organized by
country to better offer each local
customers the best experience possible
RETAIL
whatever retail channel they choose:
hypermarket, convenience store,
e-commerce.
Auchan Retail has 332,900 employees(1)
and a consolidated revenue excl. taxes
of €52.7 billion(2).
What are the ambitions
of each of the 3 businesses?
Wilhelm Hubner: Auchan Retail is now
an alliance of triumphant, interconnected,
multichannel and multi-format businesses,
with a presence in 14 countries.
Triumphant, because the customer is at the
heart of everything we do and our busi-
ness strategy. In each of the countries in
which we operate, we wish to become,
or remain, one of the leading retailers.
Our offering, our formats, the strength of
Our goal is our cross-channel retailing and, of course,
our relationships with our customers,
to serve our which must be faultless and personalised,
customers through the appropriate use of data, are
the foundations on which we are building
impeccably our pre-eminence.
and become Benoît Lheureux: Immochan has reaf-
increasingly Jean-Pierre Viboud: New competitors,
firmed its ambition to be the best driver of
traffic to all retail and living spaces.
omni-channel, new attitudes, new regulations – Oney’s Thanks to larger teams, our recognised
thanks to our business is undergoing profound
change. A number of years ago, we
expertise and skill, each site receives our
full attention so that we can create even
multichannel decided to take the opportunity to rein- more value for the business. We intend to
and multi- vent the business with a view to acceler-
ating our growth. This new structure
reinforce our status as an innovative busi-
ness by proposing a unique shopping
format allows us to be more flexible, more
innovative, more responsive and more
experience in lifestyle and experience
centres that have their own personality
structure.” open, and enables us to grow even and provide personalised services, mainly
more quickly. under the Aushopping brand.
(1) Average full-time equivalent employees
– as at 31 December 2015 – consolidated scope.
(2) As at 31 December 2015.
AUCHAN HOLDING I 2015 ACTIVITY AND SUSTAINABLE DEVELOPMENT REPORT I 11JOINT INTERVIEW
IMMOCHAN
Immochan is one of
the leading commercial
real estate companies
in Europe, with
379 shopping centres
managed in 12 countries.
Immochan has
750 employees(1)
and revenue(2)
of €633 million.
What have been
the main messages since the
reorganisation was announced?
Wilhelm Hubner: There are many: new
appointments in all countries, new indi-
We are cators have been developed and we
have worked on our offering. For me,
consolidating that is the most important sign: we are
moving fast. For we have simplified our
our position Jean-Pierre Viboud: Our business mind- structure and made it identical in all
as the best set and our innovative DNA make us a
unique player in our market. The cus-
countries, with a very short manage-
ment line, in order to save time: the
generator tomer experience is key to the customer restructuring is only the first step in
of traffic relationship of the future. Moving away
from the customer’s and trader’s needs to
adapting our formats and our offering,
connecting our brands and winning
to our living improve the customer experience is new customers.
spaces and Oney’s primary focus for innovation. It is
positioning itself at all stages of the cus- What is your outlook for 2016?
have all tools tomer’s journey: welcoming them into the
store, the drive outlet, online, biometric Wilhelm Hubner: Each country has
at our disposal authentication, digital signatures on the developed its road map and our suc-
to progress Internet and in store, payment and financ-
ing solutions, electronic payments, insur-
cess will be based on the sum of each
country’s ambitions. At the beginning of
even further.” ance, data mining and data science and t h i s y e a r, t h e n e w M a n a g e m e n t
payment security. Our ambition is clear: Committee met with all teams: I have
continue to form partnerships and sup- absolute confidence in their determina-
port an ever greater number of customers tion, their motivation and the strength of
in meeting their objectives. their business projects.
(1) Average full-time equivalent employees
– as at 31 December 2015 – consolidated scope.
(2) As at 31 December 2015.Benoît Lheureux: 2016 is a key year to redefine our fundamental purpose,
for Immochan, as it is celebrating its our role and our identity, through our
40th anniversary. It is an opportunity to innovative, shared and open Vision
celebrate our successes, our teams and 2030 initiative, with a view to develop-
our customers, but also to plan for the ing even further.
future and look towards the next
40 years. We are clear about the Jean-Pierre Viboud: 2016 brings a
development of the business and are whole host of new opportunities to
going to accelerate the redevelopment make progress and to accelerate our
of our sites: fully digitalising shopping growth. We are going to expand our
Our business routes and behaviour; improving our use of new technologies, increase the
mind-set and experiential and service proposal, in
addition to our retail offering; and fully
ser vices offered to customers and
develop new business models. We are
our innovative anchoring our shopping centres in their
surroundings and their ecosystem. In
going to become more involved in envi-
ronments that are similar to ours, such as
DNA make us short, turn our sites into sustainable and Fintech, start-ups and grandes écoles
a unique player attractive living spaces. We are going (elite higher education establishments),
but we are also going to re-energise our
in our market.” relationships with our customers and
trading partners. This flexibility has been
the key to our success for a number of
years and is the strength that is etched
into our DNA.
ONEY BANQUE
Oney offers its 8.1 million
customers and 250 business
partners its expertise
in electronic payments,
payment methods,
ACCORD
consumer credit, insurance,
fraud management and using
customer data to benefit
the business.
Oney has 2,350 employees(1)
and net banking income
of €387 million(2).
(1) Average full-time equivalent employees – as at 31 December 2015 – consolidated scope.
(2) As at 31 December 2015.
AUCHAN HOLDING I 2015 ACTIVITY AND SUSTAINABLE DEVELOPMENT REPORT I 13FINANCIAL OVERVIEW
2015 CONSOLIDATED RESULTS
OF AUCHAN HOLDING
97.2% Auchan Retail
€54.2 1.2% Immochan
0.8% Oney Banque
BILLION Accord
0.8% Other activities
+1.5%
REVENUE EXCLUDING TAXES
2015 54.2 BY ACTIVITY
2014 53.4
35.3% France
2013 48.1
18.3% Western
Europe excluding
France
CONSOLIDATED REVENUE 19.4% Central
EXCLUDING TAXES and Eastern
Europe
27.0% Asia
REVENUE EXCLUDING TAXES
BY GEOGRAPHICAL AREA
€62.5
BILLION 65%
REVENUE INCLUDING TAXES OF CONSOLIDATED REVENUE
FOR THE CHAINS GENERATED INTERNATIONALLY22.3% France
17.3% Western
81.5% Auchan Retail Europe excluding
€1,877 17.8% Immochan France
0.4% Oney Banque 28.6% Central
and Eastern Europe
Accord
31.6% Asia
MILLION 0.3% Other activities
0.3% Africa
GROSS CURRENT INVESTMENTS GROSS CURRENT INVESTMENTS GROSS CURRENT INVESTMENTS
BY ACTIVITY BY GEOGRAPHICAL AREA
€2,683 €1,181 €2,216
MILLION MILLION MILLION
2015 2,683 2015 1,181 2015 2,216
2014 2,613 2014 1,120 2014 2,178
2013 2,636 2013 1,304 2013 2,051
EBITDA(1) (+2.7%) OPERATING PROFIT FROM CASH FLOWS FROM OPERATIONS
CONTINUING OPERATIONS (+5.5%) (+1.7%)
€718 €518 €1,743
MILLION MILLION MILLION
2015 718 2015 518 2015 1,743
2014 800 2014 587 2014 1,833
2013 835 2013 767 2013 3,164
NET PROFIT FROM CONTINUING PROFIT FOR THE YEAR ATTRIBUTABLE NET FINANCIAL DEBT
OPERATIONS (–10.3%) TO OWNERS OF THE PARENT (–4.9%)
(–11.9%)
(1) Operating profit from continuing operations excluding other operating profit and expenses and excluding depreciation, amortisation and impairment.
AUCHAN HOLDING I 2015 ACTIVITY AND SUSTAINABLE DEVELOPMENT REPORT I 15CSR OVERVIEW
SOCIAL
The business is fully committed to acting in a manner that is socially responsible towards its professional,
passionate and respected employees. Diversity, innovation, work-sharing programmes, internal promotions
and quality of working life are all cornerstones of business development.
337,800
EMPLOYEES
(CONSOLIDATED SCOPE – AVERAGE FULL-TIME
EQUIVALENT – 31/12/2015)
46,840
PERMANENT
APPOINTMENTS
5.2 8,097
MILLION TRAINING DISABLED EMPLOYEES
HOURS PROVIDED IN THE WORKFORCE
12,985 48% 166,700
MEETINGS HELD
WITH EMPLOYEE
OF GROUPE
AUCHAN’S MANAGERS
EMPLOYEE
REPRESENTATIVES ARE WOMEN SHAREHOLDERS
00ENVIRONMENTAL
The fight against global warming and the preservation of biodiversity are at the heart of our policies
and activities. We are seeking innovative energy-saving and resource-efficient solutions to fulfil
this ambition. Lastly, by labelling carbon-free products, we can offer customers environmentally-friendly
alternatives at discount prices.
457
KWH/SQM
AVERAGE ELECTRICITY
CONSUMPTION RATE IN
RELATION TO HYPERMARKET
SALES AREA
58%
OF WASTE RECYCLED
ON AVERAGE
10,381
695
BY HYPERMARKETS
ORGANIC PRODUCT
LISTINGS SOLD HYPERMARKETS HAVE
BY HYPERMARKETS SELF-DISCOUNT
AND SUPERMARKETS DEPARTMENTS
SOCIAL
Progress cannot be achieved in isolation. Maintaining sustainable relationships with suppliers and
producers, and seeking dialogue with stakeholders, play an important part. Expressing solidarity at a local
level gives volunteer employees a stake in the various programmes and foundations that offer a sponsorship
framework that has been thought through and monitored over time.
173
NON-PROFIT
PROJECTS
3,515
19 OWN-BRAND
SUPPORTED BY THE PRODUCTS LABELLED
AUCHAN, SIMPLY AND IN BRAILLE
MILLION MEAL
IMMOCHAN FOUNDATIONS
EQUIVALENTS DISTRIBUTED
€1.9
IN THE FORM OF FOOD
ITEMS BY AUCHAN FRANCE
TO FOOD BANKS
199
SCI SOCIAL AUDITS
MILLION ALLOCATED CONDUCTED IN THE PLANTS
TO SUCH PROJECTS THAT MANUFACTURE
AUCHAN'S OWN-BRAND
PRODUCTS
AUCHAN HOLDING I 2015 ACTIVITY AND SUSTAINABLE DEVELOPMENT REPORT I 17DISCOVER THE
AUCHAN GROUP’S
NEW EXPERIENCES
#PRODUCTS
TODAY’S
ENTREPRENEUR
1 TAKES CARE OF
ITS CUSTOMERS
P. 21
#RETAIL
TODAY’S
ENTREPRENEUR 2
RISES TO NEW
BUSINESS
CHALLENGES
P. 31
3
#INNOVATION
TODAY’S ENTREPRENEUR
INNOVATES TO MAKE
HIS CUSTOMERS’
LIVES EASIER
P. 39#INTERNATIONAL
TODAY’S ENTREPRENEUR
KNOWS THERE IS
NO FUTURE WITHOUT
EXPANSION
P. 71
7
6
#GOOD PRACTICES
TODAY’S
ENTREPRENEUR 5
DOES ALL HE
CAN TO REDUCE
HIS IMPACT ON
THE ENVIRONMENT
P. 55
#HUMAN RELATIONSHIPS
TODAY’S
ENTREPRENEUR
COUNTS ON HIS TEAMS
4 TO BE CO-AUTHORS
OF A WONDERFUL
STORY
P. 65
#MULTICHANNEL
TODAY’S
ENTREPRENEUR
THINKS DIGITAL
AND GLOBAL
EXPERIENCE
P. 47
AUCHAN HOLDING I 2015 ACTIVITY AND SUSTAINABLE DEVELOPMENT REPORT I 19THE AUCHAN GROUP'S EXPERIENCES
Open innovation, the sharing economy,
generations Y and Z looking for pleasant
experiences and responsible social com-
mitment, etc. As today’s entrepreneurs,
but also and most importantly those of
tomorrow, the Auchan Retail, Immochan
and Oney Banque Accord businesses are
constantly reflecting, along with their
employees and customers, on changing
uses and behaviours, the shopping expe-
riences of the future, the desire to change
the way we consume and the reasons for
choosing their banners over others. Make
way for disruptive ideas! Discover the
Auchan group’s new experiences.TODAY’S #PRODUCTS ENTREPRENEUR TAKES CARE OF ITS CUSTOMERS
REPORT
THE PRIMARY RESPONSIBILITY OF THE AUCHAN RETAIL BUSINESSES
IS TO OFFER THEIR MILLIONS OF REGULAR CLIENTS A DIVERSE
AND ACCESSIBLE RANGE OF PRODUCTS THAT CONTRIBUTES TO
A BALANCED DIET AND TO THE JOY OF EATING.
ENJOY LIFE
TO THE FULL
Quality products for everyone reworking recipes for own-brand prod- petitive prices. Similarly, Auchan Retail is
The public are becoming increasingly ucts, offers on locally sourced, fresh and working, in all countries, on showcasing
sensitive to the impact their diet has on seasonal produce, growth in different its growing range of organic produce.
their own health and on the health of sectors and showcasing the relevant In 2015, Auchan Retail Ukraine entered
their children. That is why Auchan Retail offering. into a partnership with a supplier of
has prioritised this concern and placed green salad which enabled it to show-
it at the heart of its “responsible dis- All the vitamins you need case a unique range in a country where
counting” offering. The implementation Making the fruit and vegetable ranges this product is not widely eaten. The
of this initiative in all countries of opera- more accessible is a key factor in ena- business also introduced a fresh pro-
tion relied on shared experience and a bling each customer to follow a healthy duce logistics platform that allowed it to
framework of broad guidelines, essen- diet that reflects his/her needs and that better coordinate this initiative. In Russia,
tial elements of the policies that needed keeps a number of diseases at bay. The 2015 also saw a significant review of
to be pursued and developed. Each French and Chinese hypermarkets have the fruit and vegetable offering through
business was asked to position itself in a set up a stall dedicated to 10 or so fruit sourcing products of higher quality and
number of areas: employee training, and vegetable lines offered at ultra-com- greater freshness.The “del árbol a tu
mesa*” seasonal
fruits on sale in Auchan Retail
the Auchan Retail Hungary’s customers
hypermarkets in can now discover
Spain are selected the precise origin
in the field and of high-quality
delivered directly meat using a QR
to the store. code located on the
Partnerships that product packaging.
support local About 6 to 8 animals
employment arrive at the factories
and win-win before being delivered
relationships to stores, as part of a
with SMEs are partnership entered
encouraged. into with pig farmers.
In 2015, 671 tonnes
of fruit were sold
in the Spanish
stores.
* From the tree to the house.
To help customers with food
intolerances or those seeking to follow
healthy eating regimes, Auchan
Production is developing own-brand
product ranges without salt, sucrose,
gluten or lactose and is reworking
certain recipes for other products to
reduce the content of those ingredients.
AUCHAN HOLDING I 2015 ACTIVITY AND SUSTAINABLE DEVELOPMENT REPORT I 23CASE
MAKING
AUCHAN’S BEST
PRODUCTS
ACCESSIBLE
TO ALL
WHILE GOOD FOOD IS A KEY DIFFERENTIATING FACTOR FOR AUCHAN
RETAIL, THE DEVELOPMENT OF A STRONG OFFERING THROUGH
THE BEST AUCHAN FOOD PRODUCTS AND AUDACE NON-FOOD
PRODUCTS ALLOWS IT TO SERVE ITS CUSTOMERS AND RESPOND
TO THEIR NEEDS AS BEST IT CAN.
or some decades, food retailers have lost, vey the values and the identity of the different labels.
in the non-food sector, sig- This product expertise allows the pro-
nificant market shares to ducer to move up the value chain to
large specialist retailers. With the buy closer to the producer or the manu-
development of its Audace brands,
The innovative and facturer, buy in larger volumes and
Auchan Retail is repositioning itself in high-quality products develop a shared supply chain.
the market and is using them to set offered by each Auchan Retail is thus cutting its upfront
itself apart from its competitors. Audace brand will costs, optimising its purchase prices
make a significant and limiting its production risks, reaffirm-
The best offering at the best contribution to the ing its status as a responsible dis-
price counter, both in food and non-food
It all begins with establishing a
Auchan promise.” retailing. Beyond its commercial suc-
Jean-Denis Deweine,
multi-channel offering, designed with corporate Product Director, cess, this joint development strategy is
the help of experts to cater to custom- Auchan Retail being emulated internally and all teams
ers’ needs. The offering is made up of are now proud and keen to sell these
products that have been specifically designed or modi- products to the best of their abilities by displaying them
fied, and that are offered by strong brands which con- more prominently in store.A segmented brand strategy
With a long history in textiles, Auchan Retail’s product
management team implemented this strategy in 2014
to take up the challenge of moving from being a pur-
chaser of products from wholesalers, traders or
importers, to becoming the designer of its own prod-
ucts and collections. 18 months later, this challenge is THE SHOW
about to be met. The Audace brands have proved
worthy of their name: they dare to do things differ- OF THE AUDACE
e n t l y, t h e y d a r e t o a l w a y s d o m o r e f o r o u r
customers.
BRANDS
For all non-food markets, 6 key brands have been In 2015, Auchan Retail organised the 1st internal
chosen. Auchan Retail’s offering is today focused showcase for its own-brand products and the Audace
around the brands In Extenso (textiles), Qilive (house- brands, Auda’city. Over more than 5,000 sqm,
hold equipment), Actuel (decoration), Cup’s (sport/ hypermarket and supermarket shelves were
leisure), Airport (travel) and Cosmia (perfume). Each recreated as a setting for the show and enabled
of these brands has the same goal: to design and the purchasing, sales and in-store teams from
offer, at a good price and at the right time, products all countries to discover the 8,000 product lines
that are becoming reasons in their own right for peo- that constitute the best of Auchan. Its objective was
ple to visit our sales outlets… to ensure that everyone left with a better
From 2016 onwards, this strategy should become understanding of the products on offer and the best
even more visible in store: the number of products way of displaying them to clients on the shelves.
sold under the Audace brands will grow considerably
to cover, little by little, all areas in the relevant
markets.
A MARKET
AS HUGE
The best of Auchan, here and everywhere
In food, the “Auchan Export Partners” project is devel-
oping, through “Marketplace”, the importation and
exportation of the best own-brand products so that
AS THE WORLD
they are available to everyone, everywhere. “Marketplace” is an online catalogue offering
The Auchan Retail brands offer their customers a 4,000, principally food-related, products from all
unique range of products and services, and support Auchan countries. Consumer products, liquids, wines
partner SMEs in exporting their products, thereby and frozen products – each item has its own identity
encouraging their economic growth and helping them form. In all countries, the teams can now consult,
to find new partners and explore new openings. in their own language, the products and sales events
After Luxembourg, France also joined the initiative in offered by all countries, access technical and logistical
2015, offering with a real success a permanent information, choose ranges in a collaborative manner,
range of nearly 200 Portuguese products in hyper- input their estimated volumes… This tool is one
markets in Île-de-France. The aim is to expand this of the keys to success behind the growth in trade
initiative to all countries. between the different Auchan countries.
AUCHAN HOLDING I 2015 ACTIVITY AND SUSTAINABLE DEVELOPMENT REPORT I 25HIGHLIGHTS
SIMPLY MARKET
SPAIN INVESTS IN
LOCAL PRODUCE
Spanish customers are
increasingly demanding produce
that is local, fresh and seasonal
along with regional grocery
products. Simply Market has
decided to focus on local produce
to an even greater degree.
2 specialist purchasing teams
have therefore been created to
ensure a constant high-quality
supply chain. Communication
with the customer has also been
improved by putting a greater
emphasis on the products’ origins.
Lastly, Simply Market joined the
Basque government’s initiative
to promote farm produce and
SIMPLY MARKET
fish from the Basque Country
and now offers products from
POLAND: 65 local producers and larger
Basque manufacturers in its
WINNING THE 33 regional stores.
PREFERENCE FOR
LARGE FAMILIES IN TAIWAN,
THE IN EXTENSO
Since Simply Market distinguishes COLLECTION RECEIVED
A STAR’S WELCOME
itself from its competitors by
To showcase the spring/summer
discounting in convenience stores, 2015 In Extenso collection and
and bases its offering on fresh, local, raise its profile in the textiles
sector, RT Mart staged its
good value produce, the firm decided,
1st fashion show in the Taiwanese
in October 2015, to become a partner capital. In front of more than
of the “Large Family Card” 300 people, including journalists,
local celebrities and employees,
ALCAMPO ,
programme, launched by the Polish
government to help families with
16 models unveiled the new
THE CHEAPEST “Ocean Style” collection on the
NATIONAL
HYPERMARKET more than 3 children. These families catwalk. This also provided an
opportunity to reward the young,
BANNER TO now benefit from an additional
GO SHOPPING talented designers who won the
ACCORDING TO 10% discount on all purchases made “In Extenso 2015” competition,
THE ORGANISATION in store. The business has thus been organised in partnership with
DE CONSOMMATEURS a design school. The hypermarkets
ET USAGERS able to strengthen its image of being
then offered the designs on their
(ORGANISATION
OF CONSUMERS convenient and offering shelves, resulting in an increase
AND USERS) IN 2015. attractive prices. in sales of more than 30%!AUCHAN RETAIL ROMANIA, partners to profit from its international presence
AMBASSADOR OF THE BEST by promoting the country’s most representative
PRODUCTS products, produced locally, in all its shops
“România Accelereazã” (“Romania is outside Romania. In all, a range of
accelerating”) is the name of the programme 300 products from around 100 producers
launched by Auchan Retail Romania in will be included in the programme. Italy
October 2015. As a local business, proud of and Taiwan are already taking part and will
its local ties, the brand wants to allow its SME soon be followed by other countries.
AUCHAN
UKRAINE:
A LARGE
PRODUCT
RANGE AT
THE BEST
PRICES
This year, Auchan
Ukraine has again
proved to be the retailer
offering the best prices
to all Ukrainians.
HUI SHANG, AUCHAN'S Against a difficult
backdrop of high
AND RT MART CHINA’S inflation, decreasing
REGIONAL PRODUCT purchasing power and
BRAND consumption, average
sales prices in Auchan
China, a great gastronomic country, boasts
hypermarkets have in
a truly rich diversity of regional dishes and general increased at a
local products. These products now have rate below the level of
their own dedicated brand and will be inflation. At the same
showcased in all Auchan and RT Mart time, economic issues
hypermarkets. Under the “Hui Shang” have caused several
brand, which in Chinese means “bringing suppliers of low-priced
together gastronomy from every region”, products to close.
and using a design reflecting the country’s The purchasing
traditional culture, the 2 businesses department has
have developed unique products allowing therefore worked hard
AUCHAN RUSSIA, to identify new suppliers
their customers to find the flavours of their
2015 BEST region wherever they go. The range of
so that a large selection
RETAILER 20 or so products should expand in 2016
of these products can
continue to be offered
AT THE “RETAIL to include more than 100 items.
BUSINESS RUSSIA and thus can answer
2015” INTERNATIONAL the customers’
SUMMIT. expectations.
AUCHAN HOLDING I 2015 ACTIVITY AND SUSTAINABLE DEVELOPMENT REPORT I 27HIGHLIGHTS
SIMPLY MARKET
COMMITS TO PRODUCERS
Simply Market signed a partnership
agreement with 4 cooperatives
representing hundreds of farmers
of Charolais cattle and 4 abattoirs.
Demanding specifications, checks
at every stage, monitoring of
the butchery – everything is checked!
Its aim: continue to provide better
quality to customers using a process
that applies to all points
in the supply chain, from the farm
to the shop floor.
ATAK RUSSIA:
10 YEARS OF BEING
“LOCAL” AND “CHEAP” TRANSFORMING ALL
WISHES INTO PRODUCTS…
To celebrate its 10th anniversary
with its customers, ATAK organised
an outstanding commercial event.
Over a period of 3 weeks, a festive
“Let’s join forces so that all wishes are transformed
atmosphere reigned in all stores and into products”: this was the slogan of the
the promotions were a fitting way 2nd Produce and Innovation show, organised
to celebrate this milestone! It was
a real success for the banner,
by Auchan Production, to showcase for an internal
which demonstrated once more audience, but also to a number of loyal customers,
to its customers that it could keep its 660 new products, 150 of which were chosen to be
promise: cheap and local! All stores
went through a real increase
sold in store. In food and in non-food, Auchan
in revenue, but also in clients Production has highlighted the expertise of its teams
and articles, that far exceeded in offering truly innovative products that reflect
expectations!
new trends such as gluten-free, reduced sugar
and salt, and in responding to the needs and
expectations of customers.
AUCHAN RETAIL ITALY comments, etc.). Analysis of the results
LISTENS TO ITS CUSTOMERS enabled new food and non-food ranges to
TO BETTER SERVE THEM be designed and put on the shelves as early
After its 2014 price repositioning, Auchan as October. Between now and May 2016,
Retail Italy undertook an extensive overhaul more than 35% of the product ranges will
of its offering in 2015 to win back its have been reworked. Early results are very
customers and better serve them. In May, positive, particularly in non-food ranges:
an extensive customer feedback programme customer feedback is encouraging and
began (in-store interviews, review of customer the number of items sold per basket is rising.IMMOCHAN:
THE QUALITATIVE
BIG JUMP
RUSSIA: In order to remain attuned
to customers’ and partner
THE “FOOD businesses’ changing
CHAIN” PROJECT expectations, Immochan
launched “Aushopping”
IS LAUNCHED in 2015. This quality label
in customer services
There were a number of factors represents an ambitious
underlying Auchan Retail Russia’s THE FARMING transformation programme
decision to launch its food chain TREASURES OF for its shopping centres.
AUCHAN RETAIL The business is committed
project, beginning with beef and pork
HUNGARY! to improving the quality
products. These included a desire In its 19 hypermarkets in of its shopping centres in
to strengthen its local foothold Hungary, Auchan Retail an initiative that will have
by supporting farming SMEs, growing launched a promotional an impact on all aspects
drive focused on local of the customer experience:
its range of in-store meat products products: “Our farming the atmosphere, services,
and adapting it to customer treasures”. Its aim: to offer events, trade and digital
preferences, while at the same time customers seasonal fruits experience. A multitude
and vegetables at the store of special features will make
guaranteeing high-quality produce. entrance, local bakery the visitor feel welcome,
Long-term agreements have been products and, new this year, valued and looked after.
signed with 40 farmers in the Tambov meat from its Farmhouse 8 shopping centres in
and Voronezh regions, in the south- Pork project – all in all, France and 1 in Romania
a total of 300 products. have already received this
west of the country, and construction The initiative was a great label and it will gradually
work has begun on a meat processing success, as much with be extended to all sites.
factory in Tambov. The aim is to customers as with the
70 local producers who were
process, between now and 2020, able to use the initiative
up to 70,000 tonnes of meat per year. to publicise their businesses.
Poultry, fish and fruit and vegetables
are 3 other areas that Auchan Russia
is hoping, in time, to develop in other
regions in the country.
AUCHAN HOLDING I 2015 ACTIVITY AND SUSTAINABLE DEVELOPMENT REPORT I 29AUCHAN PRODUCTION
ALIMENTAIRE
– ALL ABOUT OWN-BRAND PRODUCTS
AUCHAN PRODUCTION ALIMENTAIRE
ACCOUNTS FOR 1 OUT OF EVERY 3 FOOD
PRODUCTS SOLD, ALMOST 2 BILLION
PRODUCTS SOLD WORLDWIDE EVERY YEAR.
BUT HOW ARE THESE PRODUCTS CREATED?
Development
and production
The product’s characteristics are
It all begins here! defined. The recipes suggested
We continuously keep by suppliers, mainly SMEs, are then tested and
the best is selected by an independent panel
CUSTOMER NEEDS
an eye on market
of customers. Final specifications are then
developments to
drawn up jointly with the chosen supplier
decipher innovations and production can then begin.
and anticipate
customer needs, Packaging
and this enables us and sustainable design
to select products Packaging is essential since,
IDENTIFYING
for development as well as containing information
on how the product should be
or adaptation. consumed, it displays the
An Auchan product product’s brand image, allowing customers
is always defined to find it easily on the shelves. At the same
by reference to the time, we conduct a detailed environmental
leading national impact assessment of all aspects of
the product and the packing and endeavour
brand, both in terms to reduce them as far as possible.
of price (20% to 30%
less) and quality Quality control
(it must be at least It is of critical importance
as well regarded as that our products comply with
regulations and customer safety,
the national brand).
and that they meet with our customers’
satisfaction! The whole year long,
independent laboratories carry out upwards
of 30,000 assessments and more than
300,000 consumers are putting our
products to the test.
We do all this so that, in the end, there is only one thing our
customers want to do: find and buy more and more Auchan
products in our stores!TODAY’S #RETAIL ENTREPRENEUR RISES TO NEW BUSINESS CHALLENGES
REPORT Auchan Retail and Système U are convinced that they can join forces to build a new sustainable and economically viable business to benefit their customers, their employees, their economic partners and, more generally, their local environment.
IN AN ECONOMIC ENVIRONMENT THAT REMAINS
BLEAK, AUCHAN RETAIL FRANCE AND SYSTÈME U
ENTERED INTO EXCLUSIVE NEGOTIATIONS TO FURTHER
THEIR PARTNERSHIP AND FORM A LASTING ALLIANCE.
AUCHAN
13 FEBRUARY 2015:
RETAIL AND
SYSTEME U FURTHER
DEVELOP
THEIR PARTNERSHIP
The alliance of two responsible retailers A decisive alliance
In September 2014, Auchan Retail France and Système U Together, Auchan Retail and Système U are committed to
announced their purchasing partnership. Faced with declining becoming a major player in the French hypermarket and con-
household food consumption and an environment of deflation, venience sector. They wish to develop a network that offers
the 2 groups, sharing the same values and the same conception optimal national geographic coverage and the best concepts in
of their job as responsible retailers, paying attention at their cus- each format and distribution channel, and replicate their origi-
tomers, their suppliers and society in general, have drawn on a nal models throughout the French economic landscape and
shared approach to their business and entered into exclusive thereby develop their brands, U and Auchan, in a balanced
negotiations to further develop their partnership. The objective is and energetic fashion. This alliance is subject to the approval of
to form an alliance based on a common, more in-depth purchas- the French Competition Authority, due in 2016.
ing strategy and on identifying synergies in different areas.
AUCHAN HOLDING I 2015 ACTIVITY AND SUSTAINABLE DEVELOPMENT REPORT I 33CASE
NEW
PARTNERSHIPS
NEW
OPPORTUNITIES
BY ENTERING INTO PURCHASING PARTNERSHIPS AT BOTH NATIONAL
AND INTERNATIONAL LEVELS, AUCHAN RETAIL HAS SUCCEEDED
IN INCREASING ITS PURCHASING POWER, SO THAT IT IS NOW AMONGST
THE MOST SIGNIFICANT IN EUROPE. A STRATEGIC MOVE AT A TIME WHEN
PRICE REMAINS THE DECISIVE CRITERION.
bleak economic environment, particularly where purchasing is concerned. In order
tougher competition, price wars, to participate and sell at ever cheaper prices, we
sector concentration… Like many of must know how best to take advantage of our interna-
its rivals, Auchan Retail operates in increasingly diffi- tional presence, and conduct mass purchasing so that
cult environments. In the eurozone especially, defla- we are on an equal footing with the large suppliers
tion is destroying value and the prospects for growth of national and international brands.
are slim. It is against this backdrop that the business That is why, in 2014, Auchan Retail signed its first
has undertaken its policy of forming partnerships with partnership agreements: with Système U in France,
other distributors, with a view to consolidating and initiating the transformation of the French competitive
therefore improving purchasing terms. landscape, with Sisa in Italy, and also at an interna-
tional level with Metro Group.
A winning strategy
Act locally, act globally… Retailers today must gain In 2015, the business continued with the same strategy,
strength in these two dimensions if they are to achieve signing a partnership agreement in Spain with
sustainable development and success. Locally Desarrollo de Marcas SA, a subsidiary of the Euromadi
because everyday shopping requires us to remain Ibérica SA group, then announcing its intention to
close to our customers. The main keys to our success strengthen its partnership(1) with Système U in France
are our teams’ proximity to customers and the fact and, lastly, by furthering its arrangement with Metro
that they work as closely as possible to each catch- Group by signing national cooperative purchasing
ment area. But shopping is now a globalised activity, agreements in respect of France, Poland and Romania.SEPTEMBER 2015
AUCHAN RETAIL AND METRO,
PARTNERS AT ALL LEVELS
In November 2014, Auchan Retail and Metro Group
began their collaboration at the international level.
In 2015, the 2 groups decided to extend their
collaboration to the local level in France, Romania
Results on a par with expectations and Poland, 3 of their key markets, starting in
Through these partnerships, Auchan Retail has reposi- September 2015. Metro Group entrusted the
tioned itself, in all respects, among the biggest mass purchasing negotiations for products from large
retailers. In France, Auchan and Système U now have national and international brands to Auchan Retail’s
close to a 21% market share, on a par with their central purchasing department, via an agency
main competitors. In Italy, Auchan Retail’s central pur- arrangement. Each party will, however, continue to
chasing department is consolidating, alongside Sisa, pursue its own commercial strategies independently
its leading position in the 5 most populated regions in of the other party, especially the creation of its
the country and, by virtue of the new partnership product ranges and the development of its pricing
signed in 2015 with the C3 consortium, will become and promotions policies.
one of the 3 largest Italian purchasing departments.
Internationally, the agreement signed with Metro
Group has granted access to new suppliers and has
enabled the range of products in store to be JANUARY 2015
expanded. Thanks to all those partnerships, the
ALCAMPO, SIMPLY MARKET
Group’s purchasing power has doubled.
As well as the change in scale, these partnerships have
AND EUROMADI: SPAIN’
given rise to very tangible advances: our purchasing WINNING TRIO
competitiveness has increased by aggregating our Desarrollo de Marcas SA, a subsidiary of Euromadi
needs and we can offer our customers in all countries Ibérica SA, will now handle negotiations for Alcampo
the best products at the best prices in all our stores. and Simply Market’s own-brand products in Spain.
Although these improvements have already been At present, Auchan Retail has an assortment of
made, the effects should continue to be felt in the 3,500 food, hardware and cosmetic items, which it
years to come. The national agreements signed with retails at 56 Alcampo hypermarkets and 291 Simply
Metro Group, and the proposed alliance with supermarkets. Euromadi is the leading central
Système U (1) will become fully effective in 2016. purchasing and multi-sector services department in
What is more, Auchan Retail will continue to look for Europe, and its market share in food, cosmetics and
any opportunity with complementary partners who hardware products now exceeds 20% in Spain.
have similar values.
(1) Auchan Retail and Système U notified their project of alliance to the French antitrust authorities. Their answer is expected for June 2016.
AUCHAN HOLDING I 2015 ACTIVITY AND SUSTAINABLE DEVELOPMENT REPORT I 35VOX POP
AUCHAN RETAIL
SHARPENS ITS
FORMATS TO CATER
TO ITS CUSTOMERS’
BUYING HABITS
FROM THE LARGE HYPERMARKET TO THE CONVENIENCE STORE, FROM
THE BRICKS AND MORTAR SHOP TO E-COMMERCE AND EVEN
M-COMMERCE, AUCHAN RETAIL OFFERS, IN ALL COUNTRIES, SHOPPING
EXPERIENCES THAT MATCH ITS CUSTOMERS’ EXPECTATIONS,
VIA MODERN, DYNAMIC AND ATTRACTIVE BANNERS.
Multichannel retailing, a and for our customers, Auchan Retail The latter, which are very popular with
strategic focus for Auchan Retail has made multichannel and multi-for- consumers in Russia and Romania,
In all countries, Auchan Retail, like mat retailing its main strategic focus for were launched in Ukraine and Spain
Immochan and Oney Banque Accord, winning over customers. in 2015, and in China under the Hi!
is endeavouring to offer each local Auchan brand.
customer the best experience possible, Complementary Lastly, the shopping routes in many
whatever retail channel he wishes and attractive banners countries have increased with the
to use. Keeping your customers satis- While Auchan Retail is principally advent of e-commerce solutions; for
fied on a daily basis does not simply known for its large hypermarkets, example, China has continued to
involve offering the lowest prices or which have been remarkably success- develop Feiniu, its e-commerce website
a varied, appropriate range of prod- ful in Eastern Europe and Asia, and for launched at the end of 2013 and, in
ucts: it also, and most importantly, its supermarkets, under the Simply 2015, acquired Fields, an online food
involves of fering your customers Market and ATAK banners, the busi- retailer.
a number of different retail channels ness has also developed a number of Every effort has thus been made to
under their preferred brand, whether other formats. attract local shoppers using brands that
that be hypermarkets, convenience A2pas in France and, in 2015, are appropriate, attractive and com-
stores or online. V Shage ot Vas in Russia and Simply plementary and that offer products that
In addition to a total quality approach City in Italy; the Lillapois drugstores in are best suited to offering each shop-
that offers each customer a high level Italy; Auchan City, small hypermarkets per, at a local level, the best possible
of service and products that are rele- of about 5,000 sqm, which are better shopping solution. And this is how
vant and differentiating, designed with suited to today’s consumption habits… Auchan will win over local shoppers.I like coming to Auchan because there
is a lot of choice and it’s cheap. I’m also
getting to know the shop well, which saves
me time when I’m looking for products.
And when I can’t find them, the staff are
always very willing to help me.”
Zhang Yan, Shanghai, China
I have been an Alcampo
customer for 20 years.
At the outset, I went there
once a month and I only
bought non-perishable
products. Today, I do almost
my entire weekly shop there,
and that is because
of the variety of products
and brands but also because
of the quality of the
customer service.”
Evangelina de Lucas,
Madrid, Spain
Why do I like
Auchandirect?
Because I can do my
shopping whenever
and from wherever
I like. And the main
benefit: I can have my
shopping delivered to
Why Simply? I have been my home, even in the
a customer for as long as evening or at the
I can remember – I know the weekend! I am a fan!”
people and they recognise Jeanne V.,
me; it’s like being at home. Paris, France
Also, I can find everything
here and it’s cheap… I’ve even
found some new products
in the delicatessen section,
in the fish section and
the beer aisle… I like that!”
Lisa Z., Milan, Italy
AUCHAN HOLDING I 2015 ACTIVITY AND SUSTAINABLE DEVELOPMENT REPORT I 37EURAUCHAN
A UNIQUE, MULTICHANNEL,
MULTI-FORMAT, MULTI-PRODUCT
AND MULTI-CLIENT CENTRAL
PURCHASING DEPARTMENT.
At the service of its clients: hypermarkets
(Auchan, Hyper U and Schiever),
convenience stores (Simply Market, €19 BILLION
OF PURCHASES
WHO FOR?
Super U, A2pas), e-commerce websites
(Auchan.fr, Auchandirect), Drive outlets
(Auchandrive, U-Drive, Chronodrive),
catering (Logista, Metro) and other brands
(le Furet du Nord, etc.).
Eurauchan enables a large number
of suppliers, in a single negotiation,
to access more than 2,000 sales outlets
and different distribution channels in Each business
France with a buyer who has the same sends its product
market share as Carrefour and Leclerc. requirements
HOW DOES IT WORK? to the negotiators.
450
EMPLOYEES
Each negotiator
contacts different
suppliers, finds
a product solution
for each of its clients
and negotiates the
purchasing terms.
With its 22 internal and external clients,
Eurauchan has now positioned itself as one
of the leading European central negotiators
and purchasing departments. By virtue Each business
of its independence, it enables its clients decides on its
to gain a competitive advantage, to grow trading policy and
or to offer cheaper prices, and this is achieved distributes the
by buying in increased volumes and on products throughout
optimised negotiation and purchasing terms.” its network.
Frédéric Wantz,
Eurauchan Director and Purchasing Director, Auchan Retail FranceTODAY’S #INNOVATION ENTREPRENEUR INNOVATES TO MAKE HIS CUSTOMERS’ LIVES EASIER
REPORT 5.4 BILLION ITEMS OF CUSTOMER DATA HANDLED BY ONEY BANQUE ACCORD EACH MONTH WITH A VIEW TO EVALUATING AND SIMPLIFYING THE CUSTOMER EXPERIENCE.
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