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Trading Futures
                            Sadaqah, social enterprise, and
                       the polytemporalities of development gifts

                                 Tom Widger and Filippo Osella

         Abstract: In this article, we explore what happens when idea(l)s of Islamic charity
         (sadaqah) and social enterprise converge within a low-cost public health clinic in
         Colombo, Sri Lanka. For both the clinic’s wealthy sponsors and the urban poor
         who use it, interpreting the intervention as a pious expression of care toward the
         poor or as a for-profit humanitarian venture meant extending different futures to
         the poor. The ambiguous temporalities of gifts and commodities anticipated by
         benefactors and beneficiaries involved in this challenges anthropological assump-
         tions concerning the marketizing effects of neoliberal development interventions.
         Our ethnography revealed a hesitancy among the clinic’s sponsors, managers, and
         users to endow the intervention with a final interpretation, undermining its stated
         goal of promoting health care privatization and “responsibilization” of the poor.
         Keywords: Charity, gift, Islam, social enterprise, Sri Lanka, temporality

Tucked away in the backstreets of Slave Island,        CommClinic some three years earlier. Insofar as
a bustling but low-income Malay quarter in the         CommClinic was able to successfully attract
Sri Lankan capital of Colombo, an unassum-             both low- and middle-income patients and
ing medical center provides free health checks         change health seeking choices in Slave Island, it
and cut-price prescriptions for local residents.1      had succeeded in its stated mission of “bridg-
CommClinic, a non-profit initiative of a wealthy       ing the gap” between public and private health
Muslim family originating in a gift of sadaqah         sectors in Sri Lanka. CommClinic proved at-
(voluntary charity) delivered via the corporate        tractive to patients, ostensibly at least, because it
social responsibility (CSR) team of the company        combined the presumed benefits of public and
they own, was one of three options for medi-           private health provision (affordability and cus-
cal treatment available in the area. The other         tomer focus, respectively) while solving some of
two, a tax-funded municipal health center and          their problems (specifically, waiting times and a
a doctor’s private surgery, had reportedly strug-      lack of trust) (see Russell 2005; Russell and Gil-
gled to attract users since the appearance of          son 2006).

Focaal—Journal of Global and Historical Anthropology 90 (2021): 106–119
© The Authors
doi:10.3167/fcl.2020.072006
Trading Futures | 107

    Our opening portrait of health market “di-        ity has helped to make social enterprise com-
versification” in Colombo that CommClinic             patible with otherwise incompatible models of
represented obscured a complicated set of moves       health care delivery—for example, by simultane-
through which actors launched, delivered, and         ously embodying charitable and market models.
used the service. We referred to multiple kinds           Alongside other “bottom of the pyramid”
of economic, social, and political language and       (Prahalad 2005) interventions, social enterprises
practice that imbued the service—from Islamic         like CommClinic are rooted in a belief that only
charity2 through CSR to the needs and aspi-           once the poor take responsibility for their own
rations that directed patient choices between         lives and are provided mechanisms for doing so
private and public services. Underpinning those       can they escape the causes of poverty. A grow-
models and modalities of health care was a shift-     ing critical literature has shown how such ap-
ing commitment on the part of the program’s           proaches can also drive cuts to public services
benefactors to replacing beneficiaries’ exposure      and engender new forms of economic, social,
to financial indebtedness caused by high pri-         and health marginalization. Taking the shape of
vate health care costs, with a moral obligation       what Julia Elyachar calls “empowerment debt”
to taking on responsibility for their own eco-        (2005) and Ananya Roy defines as “poverty
nomic well-being. As CommClinic unfolded,             capital” (2010), the poor are encouraged to de-
this ambition proved more complicated than            velop an ethic of self-care attuned to neoliberal
it originally appeared to be, in terms of how         logic (Cross and Street 2009; Dolan and John-
benefactors, managers, and users actually made        stone-Louis 2011; Dolan et al. 2012; Elyachar
sense of the program’s stated charitable origins,     2012; Lazzarato 2012; Rajak 2010; Watanabe
compared with what it became at point of de-          2015). By “helping the poor to help themselves”
livery—a fee-based service. The contestations         via the transfer of an entrepreneurial spirit via
that arose around aspirations for converting          which the poor can adopt an attitude of personal
financial debts into moral obligations via reli-      responsibility for their future well-being, some-
gious gifts and commercial relationships reveals      thing of the benefactor travels to beneficiaries
some of the practical and conceptual conflicts        (Allahyari 2000; Atia 2013; Muehlebach 2007;
that arise when the different temporalities that      Osella 2017; Tittensor 2014; Trundle 2014).
adhere to gifts and commodities collide within            While anthropologists have revealed how
a single organizational setting.                      such motivations transform ostensibly altruistic
    We approach these issues by asking what           or pious intentions into a more complicated and
CommClinic meant for the different actors in-         interested act, they have rarely discussed the
volved in its design, delivery, and use. Social en-   organizational mechanisms of subjectivation
terprises can include charities running money-        itself. Anthropologists have also only sparingly
making ventures providing an income stream, to        attended to recipients’ own experiences of such
regular businesses that direct profits to human-      processes (Copeman 2011; Gregory 1992; Osella
itarian and development activities. The concept       and Widger 2018). The metaphors that anthro-
of social enterprise is ambiguous, with legal,        pologists have used to describe the “social life”
financial, and organizational form varying be-        (Appadurai 1986; Stirrat and Henkel 1997) of
tween historical and social contexts and regula-      gifts that “travel” (Ong and Collier 2005; Pet-
tory regimes (Kerlin 2009). They resemble what        ryna 2009) from givers to receivers thus reveals
Marianne de Laet and Annemarie Mol (2000:             an assumption that programs like CommClinic
225) have called “fluid objects”—unbounded            operate in broadly linear terms—with largely
organizational forms that are “adaptable, flexi-      unambiguous foundational values transferring
ble and responsive.” Within the context of global     more or less unfettered to passive consumers.
health and development where intervention             There has been surprisingly little attention paid
models routinely “travel” (Petryna 2009), fluid-      to the question of whether benefactors hold true
108 | Tom Widger and Filippo Osella

to their own ethical vision, or whether beneficia-     and other infrastructure during the nineteenth
ries respond positively toward, let alone care for,    century (Hewa 2012; Jones 2009). Following
the subjective transformations of “responsibili-       independence from British rule in 1948, the
zation” that such interventions apparently seek        post-colonial government launched a “Free
to engender (Trnka and Trundle 2014). In what          Health” policy in 1951 that saw the national-
follows, we point to the struggles that benefac-       ization of charitable and private hospitals and
tors experience in actually delivering what they       the establishment of free-at-point-of-use cura-
set out to achieve in terms of the ethical transfor-   tive and preventative services funded through
mation of the poor “other,” and the circulation or     general taxation (Alailima 1995; Silva 2009).
counterflow of meaning that emerges from ben-          The outcome of sustained public investment
eficiaries’ acceptance, translation, redeployment,     across the second half of the twentieth century
or refusal of those benefactors’ aspirations.          has been the development of an extremely high
    The article draws from ethnographic re-            quality health care system, especially in relation
search conducted over a period of 18 months,           to preventative services, and excellent perfor-
from February 2012 to July 2013. First, we in-         mance on population health indicators (Gupta
terviewed two of CommClinic’s original bene-           et al. 2013; Samaratunge and Nyland 2006).
factors, LankaComm’s current and past CEOs,                At the ideological level, free public health
Bilal and Esmail, at company headquarters.             care remains a central commitment among all
Second, we held four separate meetings with            the major political parties—even while pressure
LankaComm’s two-person CSR team, Samuel                from international donors including the IMF
and Nimis, over a period of several months as          (International Monetary Fund) led to gradual
we conducted longer-term fieldwork in Comm-            privatization from the late 1970s (Kumar 2019).
Clinic settings in Slave Island and Grandpass.         Today, public health care comprises just 50 per-
Third, we conducted a household survey and             cent of outpatient care, although it still accounts
collected case study examples of CommClinic            for 90 percent of inpatient care. While private
use among a sample of 66 local residents in both       inpatient services remain beyond the reach of
communities. The article begins with a brief in-       all but the wealthy middle and upper classes,
troduction to the Sri Lankan health care mar-          outpatient services (clinics and dispensaries)
ket and the significance of CommClinic within          offering routine health tests, consultations, and
processes of service provider diversification and      prescriptions have burgeoned and are, in princi-
privatization that have been taking place over         ple at least, accessible to all but the very poorest.
the past few decades. The next three sections          Thus, around half (54 percent) of health spend-
follow the design, delivery, and use of Comm-          ing in Sri Lanka comes from private sources,
Clinic from the perspectives of LankaComm’s            including 85 percent paid out-of-pocket, 5–8
CEO and CSR team, and local people in Slave            percent paid via employer benefits, 5 percent
Island and Grandpass. By way of conclusion, we         paid via health insurance, and just 2–3 percent
reflect on how the fluid meanings of Comm-             covered by the non-profit sector (Kumar 2019).
Clinic and paying closer attention to beneficiaries’       Although Sri Lanka has so far not experi-
responses challenges anthropological assump-           enced significant levels of health care “diver-
tions concerning the subjective transformations        sification” seen in other countries, the gradual
instigated by philanthropic interventions.             expansion of a health care market has worked
                                                       to challenge public provision on both practi-
                                                       cal and ideological grounds. Publically funded
The Sri Lankan health care “market”                    curative services have suffered from chronic
                                                       underinvestment leading to staff and resource
The origins of the Sri Lankan health care sys-         shortages, which has, in turn, led to a grow-
tem lie in philanthropic investment in hospitals       ing political acceptance and appetite for the
Trading Futures | 109

development of a market model incorporating            waiting times were shorter. According to Russell
private and public-private providers (Kumar            and Gilson’s interlocutors, private services ben-
2019). The majority of medical practitioners           efited from a narrative of convenience, which
employed in the private sector remain public           when it came to minor health complaints was
sector employees, and divide their day between         valued as more important than trust by their
both sectors—often working in public settings          research participants. As our own findings dis-
in the morning and private settings in the eve-        cussed below suggest, a confluence of subjective
ning. A much-repeated complaint among the              transformations linked with the re-valuation of
public in Sri Lanka is that state services suffer      time and status found in narratives of conve-
due to the time constraints this places on medi-       nience and waiting helps to explain the growing
cal staff wishing to “get away” to their (lucrative)   acceptance in Colombo of the idea that health
private clinics.                                       care can be paid for, as well as being one of the
    The relatively high price of private health        central messages accompanying CommClinic
care poses a significant risk to the financial se-     branding.
curity of low-income households. Steven Rus-               It has been against this background of mar-
sell and Lucy Gilson (2006) showed that for            ket diversification on the one side, and grow-
those with the lowest incomes in Colombo, the          ing risks of health inequality on the other side,
existence of free health care was an important         that recent philanthropic investments in health
social protection measure as even the smallest         have played out. Our research in Colombo re-
health expenditure could tip a household into          vealed very high levels of voluntary investment
poverty and debt. A study conducted by the             in health infrastructure, public health drives,
Catholic development NGO Caritas (2012)                community health camps, and patient spon-
provided an indication of the levels of debt in        sorship—amounting to what we term a health
Colombo’s low-income communities, much                 philanthroscape (Osella et al. 2015). Sri Lanka
of which a preference for or being forced to           also boasts the highest levels of blood, organ,
choose private health care in the absence of           and whole body donation in the world, with the
public health care had created. The researchers        supply in corneas outstripping local demand to
found that for the urban poor, the “escalating         such a degree that the island exports tissues to
costs of living and the fact that their meagre         countries around the world (Simpson 2017).
savings could not meet the expenses related to         For many Colomboites we spoke to, health
sudden shocks such as illness . . . in the family”     represented a productive field for participation
was a cause of indebtedness (Caritas 2012: 38).        as both givers and receivers of gifts and dona-
Similarly, The Women’s Bank of Sri Lanka3 has          tions, generating material and spiritual merits
argued that health care costs are a significant        and blessings for the healthy wealthy and the
cause of household debt.                               deserving poor—and for the poor whose gifts
    Given the popularity of free health care in Sri    of small change and blood and tissue donations
Lanka among the public and its continued im-           too offered pathways to social and spiritual
portance in poverty reduction and social pro-          satisfaction.
tection, the growing market for private health
care options is perhaps surprising. Russell and
Gilson (Russell 2005; Russell and Gilson 2006)         The future uses of sadaqah
have suggested that while public services in Co-
lombo tended to enjoy greater levels of public         It was thus into this health philanthroscape of
trust overall (for example, they were seen by re-      economic and spiritual economies (Rudnyckyj
spondents to their research as subject to greater      2010) that the owners of LankaComm, one of Sri
levels of accountability and oversight), private       Lanka’s biggest conglomerates, decided to en-
services were popular simply because patient           ter when they launched CommClinic. Accord-
110 | Tom Widger and Filippo Osella

ing to the company website, CommClinic was            was to move eventually to South Africa, but
“inspired by the idea of providing free medical       “business was good in Colombo, so we stayed
consultation and subsidized drugs to patients.”       here,” Bilal told us. “We are Muslim Memons,”
The aim was to appeal to “patients from lower         he said with a glistening smile, “business is in
income segments who are unable to afford the          our blood!”
usually high-priced private health care system .         A successful entrepreneur, Bilal was as keen
. . by giving an affordable solution to the people    to talk to us about his charitable endeavors as
without compromising on quality and efficiency        he was his family history. He explained how the
of health services.” In 2013, it was company pol-     vast majority of what he gave took the form of
icy that no prescription should cost more than        zakat, the compulsory monetary alms that all
Rs.200 (ca. £1.00), while the average cost of a       Muslims of a certain financial worth must give,
private prescription was Rs.800 (ca. £4.00).          and sadaqah, a term that translates as “charity”
     We met one of LankaComm’s founding mem-          and encompasses any form of spontaneous or
bers in his office at the company headquarters, a     planned assistance to others—be it in the form
new three-story building off Colombo’s central        of cash, kind, or time. Bilal was keen to stress
Galle Road. Bilal was a cordial and jovial man,       that the Islamic laws governing the value and
peppering our conversation with jokes about           destination of zakat and sadaqah aside, he gave
himself and his Memon Muslim community.               both with equal commitment to ensure he sup-
He was keen to stress that he was a very busy         ported only worthy causes for achieving maxi-
man. He had just returned from a business trip        mum return. Bilal declined to tell us how much
to Dubai, and when we met he was preparing            zakat he gave every year, because “it is a per-
to leave for Singapore and Hong Kong to “inau-        sonal matter between God Almighty and me.”
gurate two new companies of the LankaComm             “Also,” he grinned, “if I tell you the amount, you
group.” “Our chat will be short,” Bilal told us,      will be able to work out my assets, and this is
but we could then talk at length with two of his      private too!”
employees who managed LankaComm’s CSR                    However, Bilal did talk freely about the
(corporate social responsibility) programs.           sadaqah (voluntary charity) he gave, much of
     Bilal together with his four “cousin-brothers”   which he still channeled collectively with his
(father’s brother’s sons) founded LankaComm           brothers via the company’s CSR team. Bilal ex-
PLC in the late 1970s with the modest capital         plained they ran a number of different schemes
of £1,500. After 35 years, LankaComm had de-          to help “the poor, mainly Muslims,” including
veloped into one of Sri Lanka’s most successful       help to start a small business, pay for marriage
corporations, and although the cousin-brothers        expenses and medical emergencies, and provide
floated the company on the Colombo stock              interest free loans. They also gave money to the
exchange in the 1990s, the founding family re-        local Memon Association and two well-known
tained a controlling stake. Bilal was extremely       Muslim charities, the Ceylon Baitulmal Fund
proud of his business achievements, but it was        (established in 1957 by a prominent Colombo
not a rag-to-riches story. The family had its roots   Muslim politician; see Osella 2017) and Mercy
in Gujarat where they had run a thriving textile      Lanka (a social service organization funded by
business. On the eve of Partition, escalating at-     Al-Rahma International of Kuwait). Among
tacks on Muslims convinced Bilal’s grandfather        those interventions was CommClinic, Lanka-
to send his two sons to Colombo to set up busi-       Comm’s jewel in the crown—the most ambi-
ness there, “just in case conditions worsened.”       tious and most expensive program the brothers
The rest of the family stayed put in Gujarat until    had supported.
after Independence, but left for Colombo after           For Esmail, LankaComm’s former CEO,
anti-Muslim violence that followed Gandhi’s as-       CommClinic’s ethos was grounded in the Is-
sassination in January 1948. The original plan        lamic commitment to assisting the poor and
Trading Futures | 111

needy living in close proximity oneself. During       but don’t have money they don’t get help. It’s
an interview, he told us, “[Islam teaches] that if    better if they pay something because then they
someone in your neighborhood is starving it’s         value what they have and work harder to keep it.”
a sin for you to have proper meals or fill your-         Throughout our fieldwork in Colombo, we
self up.” It was for this reason that LankaComm       regularly encountered the belief that charity re-
opened the first CommClinic in Slave Island, a        cipients failed to appreciate the help they were
short walk from LankaComm’s headquarters off          given unless required to “give something back”
Galle Road. Esmail also stressed their involve-       (Osella et al. 2015). Middle class interlocutors
ment in the program adhered to the ethic of           worried this had the effect of encouraging de-
disinterested giving associated with sadaqah, in      pendency, despondency, and lack of self-esteem
that the brothers’ involvement in CommClinic          among the poor, and it also signaled their in-
had never been highlighted, and neither had           ability to participate in “spiritual economies”
LankaComm’s backing of CommClinic featured            (Rudnyckyj 2010) of gifting that provided a key
as part of its branding. Repeating the well-worn      means through which blessings and merits could
phrase “the left hand should not know what the        be accrued (Haniffa 2017; Osella 2017)—a dis-
right hand is doing,” Esmail insisted that Comm-      tinctive feature of the Sri Lankan health philan-
Clinic be run independently from its benefac-         throscape. For some organizations, including
tors’ personal or business interests—that the         LankaComm, the social enterprise model that
gifts that launched and sustained CommClinic          combined a fee-based approach with an ethos
during the first few years of its life were “pure.”   of “affordability” and “inclusion” (summed up
    Nevertheless, how LankaComm then de-              in its motto of “bridging the gap”) provided a
livered the gift to recipients complicated these      framework within which those marginalized
claims. The focus on health care itself emerged       from economies (spiritual and otherwise) could
from what Esmail had described as a gap in the        begin to participate by “think[ing] about debt,
market for private services that was oriented to      investment, and loss in statistical terms” (Appa-
the needs of low-income people:                       durai 2013: 4). The solution that LankaComm
                                                      came to, as Esmail explained it, was deceptively
   There is severe gap between the service            simple: “Two years back our chairman had an
   providers—the government hospitals and             idea. The consultation will be free, medicines
   the private hospitals—there’s a huge gap.          sold at cost price.”
   The health sector is costly for private pre-          To that end, Bilal and Esmail both revealed
   scriptions. . . . The government service is        aspirations that CommClinic could become a
   uncomfortable and not good. . . . And the          leading example of “pro-poor” private health
   people who go to the government hospi-             care in the developing world. In 2014, after just
   tals just can’t afford to pay for the services     four years of being in business, CommClinic
   you get from the private hospitals, so we          celebrated its one hundred thousandth “cus-
   want to bridge that gap.                           tomer.” Fees levied that same year exceeded
                                                      operational costs, making the program prof-
For Esmail, the gap that existed between public       itable for the first time. Recognizing a market
and private health care was not only one created      opportunity when he saw one, Esmail described
by the variable standard and cost of service. It      how LankaComm was now seeking to consoli-
was also rooted in the challenge that it presented    date its foothold in the health care sector. Their
in terms of cultivating an ethic of appreciation      strategy would entail opening not only a dozen
and respect among the poor. Such uplift would         or so new CommClinic sites outside Colombo,
emerge from the very fact of paying for a service.    but also a full inpatient hospital in Colombo. To
As Esmail told us: “People have just become used      achieve that goal, Esmail was also wary that they
to getting medicines for free. When they are sick     had to move quickly, because the risk of com-
112 | Tom Widger and Filippo Osella

petition was rising: “What we feel is, if we get       CommClinic. The challenge that Samuel faced
this concept going, we might find a lot of other       involved a struggle to reconcile the two sides of
people following suit . . . [A] lot of the corporate   CommClinic that Bilal and Esmail had also told
bodies might want to do this as one of their CSR       us about: on the one hand, the program origi-
projects. So we might set the trend.” Yet Lanka-       nated in a gift of sadaqah; on the other hand, it
Comm’s vision to “bridge the gap” between pub-         had adopted a business model. Perhaps because
lic and private health care also transformed the       he was a Christian, or perhaps because the gift
nature of the relationship implied in the giving       did not originate from him, but for Samuel the
and receiving of sadaqah—a shift that played on        difficulty lay less in the possible tensions of
the minds of Bilal and Esmail, who were both           marrying religious orthopraxy with market ra-
keen to stress they received no financial return       tionality, than it did in the different subject po-
from their donation. However, by charging a            sitions that CommClinic “users” or “customers”
nominal fee, LankaComm had also proven that            would subsequently occupy in service settings.
the CommClinic program could sustain itself                The major advantage of a social enterprise
without further charitable intervention on the         model, as Samuel saw it, was the avoidance of
part of the founders. The originating gift of          what he called the “charity problem.” In terms
sadaqah was thus temporally sealed off from its        echoing Esmail’s, Samuel explained that al-
point of delivery in a fee-based service, retain-      though “[medicines] are free from the gov-
ing its character as a “pure” development gift         ernment, the problem is that our people don’t
(Stirrat and Henkel 1997). And it was precisely        respect things if they are given for free, so we
for this reason that Bilal and Esmail could stress     charge a small amount.” By levying a fee for
that although a business, CommClinic offered           CommClinic’s services, Samuel wanted to foster
an excellent vehicle for discharging their ob-         what he called an ethic of “self-respect” among
ligations to God, by “helping the poor to help         the poor. However, in this Samuel also recog-
themselves.” It was through the introduction of        nized a potential risk. By requesting payment,
a fee-paying model of health care that Colom-          CommClinic also acquired new responsibilities
bo’s urban poor were to be uplifted, simply by         toward its patients, whose status transformed
becoming more familiar with the concept of             from recipients to customers. With such trans-
“paying their way.”                                    formation came new expectations on the part of
                                                       “customers” for a service akin to that provided
                                                       in the private sector. Meanwhile, charges of
The risks of commodification and                       inefficacy or medical negligence could lead to
the protective force of charity                        negative media reports or claims for compensa-
                                                       tion. Ironically, Samuel argued that as a charita-
Operational responsibility for the CommClinic          ble service, CommClinic had the right to refuse
program lay with LankaComm’s small CSR                 treatment to anyone whose ailments exceeded
team, consisting of a director, deputy director,       the limited capacity of the clinic. As Samuel
and a couple of administrative staff. Samuel,          explained, “There is a risk of litigation and as a
the CSR director, was keen to share the con-           CSR project we want to avoid that. We stay away
tributions of his own vision and efforts in the        from serious accidents. We’ve told the doctors
success of CommClinic. When we met, Samuel             not to admit any patients who are serious but to
had just finished reading a book on social entre-      always send them to hospital. We have to protect
preneurship published by Richard Branson, the          our brand.” Samuel’s solution was to reempha-
founder of the Virgin business empire. Samuel          size LankaComm’s charitable underpinnings,
explained that Branson had recently launched a         which he regarded as providing the best defense
website showcasing innovative social enterprise        against the predicaments of a market relation-
models, and Samuel was working on submitting           ship implied by social enterprise. In so doing,
Trading Futures | 113

CommClinic was able to cherry-pick the least        both communities. At Slave Island, a munic-
serious medical cases, leaving to public hos-       ipal dispensary, open between normal work-
pitals those deemed too costly and time-con-        ing hours (8am and 4pm), was located at the
suming, or altogether intractable—a move that       end of the road some five hundred yards from
transferred risk from CommClinic back into          CommClinic. Samuel had explained that when
the public sector.                                  CommClinic opened, a nearby private dispen-
    Samuel’s approach to risk mitigation also       sary soon closed because it could not compete
meant resisting a firm categorization of what       with CommClinic’s low prices. At Grandpass,
CommClinic was supposed to be—a charity             however, a private dispensary close to Comm-
or a social enterprise. If the future that Comm-    Clinic remained in business, apparently because
Clinic represented was in the business of low-      many residents had not yet been enticed by
cost private health care, then LankaComm            CommClinic’s offer of cheaper care.
needed to accept the liabilities and risks that         Our research in Slave Island and Grandpass
came with it. However, if LankaComm wanted          began with a door-to-door survey, which then
to reduce its exposure to risks, then Comm-         provided opportunities for longer interviews.
Clinic was compelled to reoccupy the ground         Some simple numbers generated by the survey
of charity. Just as Bilal and Esmail had left the   help to establish patterns of outpatient care in
future of CommClinic open to determination as       both communities. Our results suggested that
means of protecting the purity of their original    of the 66 (Slave Island, n = 35; Grandpass, n =
gift of sadaqah, Samuel avoided a firm designa-     31) residents we spoke to, 73 percent had used
tion for CommClinic as a means of protecting        CommClinic service at least once over the pre-
the CommClinic and LankaComm brands from            vious six months. At Slave Island, 46 percent
damage.                                             of respondents said they used the local mu-
                                                    nicipal services when not using CommClinic,
                                                    compared to just 9 percent who used private
Choosing futures that fit:                          services and one who used a mix of public or
On using CommClinic or not                          private. At Grandpass, on the other hand, 36
                                                    percent of participants said they used the mu-
Thus far, we have described the kinds of futures    nicipal service, 29 percent used a local doctor’s
that CommClinic’s benefactors and managers          private surgery, and 19 percent a mix of both. In
imagined they could or should offer the poor,       both communities, CommClinic had become
and how such temporal commitments shaped            the first option for the majority of residents,
the ways they imagined CommClinic might de-         with a slightly larger proportion using fee-based
liver health care. We now move to consider how      services in Grandpass than Slave Island—a dif-
those who lived near CommClinic branches            ference we suggest reflects the existence of a
in two inner city neighborhoods in Colombo          slightly more affluent population in the former
responded to those visions. At Slave Island,        compared with the latter.
the clinic was located opposite a government            Respondents to our survey gave a range of
housing scheme, to the rear of which were il-       reasons for choosing CommClinic above other
legal “encroachments” that over the decades         services, including its competitive pricing (97
had developed from slum dwellings into solid,       percent), convenience (97 percent), and trust
well-maintained homes.4 At Grandpass, the           (92 percent). Respondents weighed the bene-
clinic was located in a maze of multistory en-      fit of using free public services that were only
croachments of better quality than those found      open during normal working hours and hence
at Slave Island. A range of public and private      might incur lost earnings to attend, versus
health care facilities, within walking distance     CommClinic that was also free (but charged for
or a short bus or trishaw ride away, served         all prescriptions) and was open the evening. In
114 | Tom Widger and Filippo Osella

relation to trust, respondents told us they re-      health care was thus a real worry. Rizana had to
spected the medical staff for their involvement      weigh the savings made by using the free mu-
in a charity project; they also focused on the ef-   nicipal service against the time lost waiting for
ficacy of the prescriptions they received, which     an appointment at the public dispensary; the
they said were reliable because CommClinic           high charges of a private evening clinic would
sourced them directly from the government            make a big hole in the family’s meager budget.
pharmaceutical service.                              By offering what Rizana described as a “conve-
    Interestingly, just 20 percent of respondents    nient service,” CommClinic provided a realistic
told us they were aware CommClinic was an ini-       third option that, despite a small initial outlay,
tiative of LankaComm, and as many thought a          worked out cheaper in the longer term.
group of doctors had started it as a charity proj-       From LankaComm’s perspective, the com-
ect. However, 60 percent said they did not know.     pany had launched CommClinic for people just
Beliefs ranged widely concerning the motives of      like Rizana—the Colombo poor who normally
whoever was behind the project, from the idea        incurred financial debts to access basic health
that CommClinic was a business run for profit,       care but who shied away from resorting to ex-
a social service run for political gain, a form      plicit charitable help. Rizana told us she was
of sadaqah offered by LankaComm’s Muslim             happy to pay something to access CommClinic’s
owners, or as a “help for the poor people” of-       provision; it gave her the chance “to experience
fered by a benevolent corporation. We detected       a good lifestyle,” as she put it. Market inclusion
a slight correlation between those who thought       allowed Rizana to access (relatively cheaply) pri-
CommClinic was a business and a tendency to          vate health care as a consumer, avoiding what
trust the service less than those who thought it     she thought of as the shame and stigma of “beg-
was some kind of charitable endeavor. Overall,       ging” for health care. Nevertheless, Rizana was
our survey suggested that CommClinic pro-            also aware that the clinic originated from the
vided the majority of residents with an option       charity of LankaComm’s founders. She told of
that despite a small financial outlay worked out     her appreciation of those men, and, as a Mus-
cheaper for people in the longer term. Of the 66     lim herself, hoped that Allah would bless them
residents interviewed, only two told us they did     for their kind act in opening the clinic near her
not use CommClinic at all because it was too         home. Rizana explained that the company’s own-
expensive. To explore these views further, we        ers had created a relationship with, and an obli-
turn now to the experiences of three residents,      gation to the community, through their sadaqah.
Rizana, Ibrahim, and Farrar.                         Because of this, Rizana said, no one would com-
    Rizana, 43 years of age, lived in Slave Island   plain about the service; she and her neighbors
with her husband and three children in a first       expressed gratitude for the project. As a Comm-
floor municipal flat directly opposite Comm-         Clinic user, Rizana had developed a complex
Clinic. Rizana explained the benefits of Comm-       relationship with the clinic. She was neither an
Clinic in terms of the three key issues also         empowered consumer nor a meek recipient of
important to our survey respondents—compet-          charity. Rather, Rizana’s statements implied that
itive pricing, convenience, and trust. Rizana’s      she had come to embody elements of both.
household managed on her husband’s meager                Grandpass resident Ibrahim, 52 years of age,
income as a server in a local restaurant, where      was a retired policeman who worked in the
he earned around Rs.400 (£2.00) per day. Like        Colombo constabulary for some 25 years. He
most low-income families in Colombo, Rizana’s        now survived on a government pension, and
household also depended on loans to meet both        was the most financially secure person we in-
short and long-term contingencies, obtained          terviewed in Grandpass or Slave Island. Ibra-
by either pawning jewelry or borrowing cash          him lived with his wife in a three-story home
from local moneylenders. How best to deal with       that his parents had originally built, extending
Trading Futures | 115

their once simple two-room encroachment into         the CommClinic surgery. To earn a living she
a substantial house replete with middle-class        sold roti to a local teashop for Rs.10 (£0.05)
lifestyle furnishings—a tiled floor, widescreen      each, making around Rs.200 (£1.00) a day. Her
television, and washing machine. One of Ibra-        husband, a three-wheel driver, earned another
him’s sons worked as a driver in the Gulf, while     Rs.300 to Rs.500 (£1.50 to £2.50) daily. With no
the other was a government clerk. Both sent          wealthy relatives to call on and most of the fam-
money home, and rather than depending upon           ily’s moveable assets pawned years ago, Farrar
the charity of others when things became tight,      and her husband struggled under heavy debt.
Ibrahim talked of how at Ramadan he liked            As such, when taken ill, they had little option
to give zakat to “poor people in the area.” For      but to use the free municipal health clinic. This
outpatient medical care, for the past ten years      did mean, however, losing time and income
Ibrahim and his wife had used a doctor’s private     waiting for an appointment, extending their
surgery located a short walk from their home.        economic predicament further still. There was
When CommClinic opened, Ibrahim decided              thus little in Farrar’s responses to our questions
to stay with his existing doctor. According to       about CommClinic that expressed any enthusi-
Ibrahim, this was partly out of loyalty, as the      asm whatsoever about the benefits of subsidized
doctor had always provided good care in the          private health care. While she spoke about the
past, but also because he viewed CommClinic          inadequacy of the municipal service, Farrar still
as extending charity, which was something he         had no doubt it remained a better option than
was not in the habit of taking.                      CommClinic’s subsidized yet still expensive
    Contrasted with Rizana, Ibrahim spoke as         private service. “Municipal health service costs
a person secure in his ability to pay for private    nothing, why should I pay CommClinic for it?!”
medical care. More than this, however, Ibrahim       she asked with notable derision.
regarded the prospect of using even subsidized           For Farrar, CommClinic either attracted fel-
private care as something beneath him and            low residents who had forgotten their right to
demeaning. When asked under what circum-             free medical care or were far too preoccupied
stances he might use CommClinic, Ibrahim             about their status to accept charity. Farrar’s
suggested that only if he could not afford to        opinion was crucial in exposing something that
visit his regular doctor would he consider doing     others we interviewed did fear—that Comm-
so. On the possibility of using a free municipal     Clinic would ultimately undermine free munic-
service, there was no question—“my sons will         ipal services, leaving them only with fee-based
always take care of us,” he assured us. Thus, for    outpatient health services. Thus, whether or not
Ibrahim using a fully private outpatient service     people could or should use CommClinic, de-
was an important mark of status, while using         spite its short-term benefits, was for Farrar tem-
CommClinic (or worse, a free municipal ser-          pered by a longer-term and very real worry that
vice) would have damaged his status. Similarly,      health care funded through general taxation
Ibrahim stated that he would never countenance       would ultimately suffer, leaving the poorest like
the prospect of taking loans for medical care,       her with no options at all.
even though he once did when he was younger              The majority of respondents to our survey
and still struggling to raise children and pay for   framed CommClinic just as Bilal, Esmail, and
a household on a single wage. The avoidance of       Samuel might have hoped—as an affordable op-
both debt and charity was for Ibrahim an im-         tion that emulated the benefits of public health
portant dimension of his ability to retain his       care and the ease of private health care. How-
self-ascribed middle class identity.                 ever, the meanings and values they attached to
    Back in Slave Island, we encountered Farrar,     CommClinic scattered according to the diverse
a Muslim woman in her late forties living in a       economic, social, and political positions of local
two-room encroachment in a small lane behind         residents. CommClinic resonated the strongest
116 | Tom Widger and Filippo Osella

for Rizana, who passed back and forth between               For CommClinic’s founders and managers,
liquidity and debt, finding opportunities for           economic and social transformation of the poor
self-advancement through the consumption                really appeared to be achievable—if users suc-
of CommClinic yet always worrying about its             cessfully habituated the underpinning ethos of
loss. Ibrahim, meanwhile, focused on main-              rejecting “handouts” and “paying one’s way.” For
taining his more secure position in the world           some local residents this did appear attractive,
of fully private health care. Farrar, struggling        while for others it was insulting and politically
with debt, found CommClinic an unaffordable             unpalatable. Such a trade in futures articulated
luxury. How and why people conceived of and             by the ambiguous semantics of service provi-
understood those possibilities had important            sions constituted at the interstices of Islamic
implications for service take-up and satisfac-          charity and health consumerism challenged
tion, and ultimately for the longer-term outlook        any straightforward reading of what Comm-
of the CommClinic program. It was far from              Clinic might be or do for its sponsors and us-
clear whether CommClinic was achieving sub-             ers alike. The idea(l) of CommClinic not only
jective transformations among beneficiaries of          failed to travel unfettered from boardroom to
the kind imagined by Bilal and Esmail.                  beneficiary, at times it did not travel at all. The
                                                        consequence was an inevitable—and produc-
                                                        tive—ambiguity over what kind of program
Conclusion                                              CommClinic was “really” supposed to be.
                                                            Thus the “heterochrony” (Ssorin-Chaikov
At the heart of our story has been a reflection         2006) of CommClinic—the presence of multi-
on the problem of definitional consensus un-            ple temporalities at work in one location—for
der conditions of market diversification and            us recalls arguments made by both Maurice
fluidity. As private health providers have gained       Bloch (1973) and Pierre Bourdieu (1991), more
more ground in a landscape still dominated by           recently rearticulated vis-à-vis the operations of
publicly funded providers, their “unique selling        microfinance by Chika Watanabe (2015), that
point” (USP), as it were, has been an ability to sell   gifts require specific amounts of time to be actu-
a narrative of convenience (short or no waiting         alized as such. Reciprocated immediately, a gift
times) that has, at least for routine health checks,    takes the shape of a commodity; reciprocated
trumped trust, which remains the strength of            never at all, and it becomes a true debt. As David
public and charitable provision. Behind this USP,       Graeber (2011) argues, loans and the obligation
and underpinning interventions like Comm-               to pay one’s debts and charity and the commit-
Clinic, were shifting and often contradictory           ment to reciprocate givers’ wishes are under-
ethical stances, aspirations, and practices, from       girded by the same moral foundations—the
Islamic charity through CSR and social enter-           responsibility to honor a return. CommClinic’s
prise, to the needs and ambitions informing pa-         operational model engendered concomitant
tient choices within and between private, public,       cycles of debt and return that sought to allure,
and charitable provisions. What traveled with           if not bind, the Colombo poor to a project of
CommClinic as it passed from LankaComm’s                spiritual and economic renewal. At stake was
boardroom to beneficiaries in Slave Island and          not simply the delivery of health services to a
Grandpass were the different possible futures           population of the urban poor, but the (re)imag-
that our informants themselves saw in the orga-         ination of the subject of development and the
nizational and ideational forms taken by the pro-       relational and moral obligations between givers
gram. Those forms were never stable and varied          and recipients.
according to the aspirations and realities that             Yet as we have shown, this endeavor was not
people held and faced as they sought to make the        straightforward. Aside from “success stories”
program a viable health care alternative.               like Rizana’s, LankaComm’s wider mission was
Trading Futures | 117

failing—struggling to find footing in the poly-     his research has focused on social mobility
temporalities of the health philanthroscape. Bi-    among ex-untouchable communities, migra-
lal and Esmail’s hoped-for future for the poor      tion and mobility, masculinity, popular reli-
ran up against Samuel’s risk management strat-      gion—Hinduism and Islam, in particular—and
egy that found corporate safety in the charity      socio-religious reform movements, charity and
model. Most of those we spoke to at the com-        philanthropy, and trade.
munity level were happy to pay for the service      https://orcid.org/0000–0001–7054–9275.
but did not share a common understanding of         Email: f.osella@sussex.ac.uk.
who was responsible for the intervention, its
funding model, or its social mission. Our eth-
nography revealed a hesitancy among the clin-       Notes
ic’s sponsors, managers, and users to endow the
intervention with a final interpretation, leav-      1. The names of respondents and organizations in
ing open to question its potential or efficacy          this article are all pseudonyms.
as a vehicle for promoting the privatization of      2. Rather the seeking to define Muslims’ almsgiv-
                                                        ing with reference to Islamic canon, we focus
healthcare.
                                                        on lived ideas and practices as we found them
                                                        during fieldwork. In this article, we mention
                                                        zakat, which is central to Islamic orthopraxis,
Acknowledgments                                         and sadaqah, a routine and daily expression.
                                                        Zakat, a form of worship, is a religious obli-
This research was carried out in collaboration          gation performed by giving a percentage of
with the Centre for Poverty Analysis (CEPA),            one’s wealth to specific categories of (Muslim)
Colombo, and was supported by a generous                deserving recipients. It is distinguished from
grant from ESRC/DfID (ES/I033890/1) for                 voluntary almsgiving, sadaqah, which is not
which we are grateful. We thank Sarah Kabir for         regulated by normative rules and can be given
her valuable help with fieldwork, and Jock Stir-        by anyone to Muslims and non-Muslims alike
rat for his insightful comments on earlier drafts       (Benthall 1999; Bonner et al. 2003; Singer 2006).
of this article.                                     3. “The Women’s Bank in Sri Lanka.” http://www
                                                        .gdrc.org/icm/inspire/womenbank.html (acces-
                                                        sed 1 August 2020).
                                                     4. For a recent study of precarious housing in Slave
Tom Widger’s research spans social, health, and         Island, see Harini Amarasuriya and Jonathan
environmental anthropology. He has conducted            Spencer (2015).
research on a range of issues including the role
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