Real Time Shuttle Information Now Available at EZ Ride
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Issue No. 75 Spring 2019
Transportation Information for Business Executives & Elected Officials in Northern New Jersey & Monmouth County
Real Time Shuttle
Information Now
Available at EZ Ride
W
ith our new GPS tracking
solutions, shuttle riders can
get real-time Expected Time
of Arrival (ETA) updates for every
shuttle at all stops on their smartphones.
The information is updated every 30
seconds, and the service is available for
all our fixed route services which could
benefit our 2,000 daily riders. The beta
version is available at bus.ezride.org.
The data is displayed only when the
Customized Shuttle Bus Wrap for The Harper Apartments in Secaucus.
shuttle is in operation. For routes that
are served by more than one vehicle, the Market Your Brand and Grow Your Ridership with a
information for each bus is presented Customized Bus Wrap
M
separately. A different color is used for
each bus, and they are displayed one arketing drives everything. Customized bus wraps provide a unique
after the other. EZ Ride offers a customized branding opportunity which helps
bus wrap which is an affordable increase awareness, promotes ridership
The ETA information is provided using and easy way to increase the visibility and and justifies the investments in creating
real time traffic and weather information marketing of your property to prospective shuttle programs.
which could always change. Riders are tenants. A customized bus wrap serves
therefore requested to budget additional Go with a company that is known
as a “moving billboard” for your brand. for its quality, customer service, and
time to cater for these unforeseen Eyeballs are hard to win these days, but
changes while planning their trips. And networking abilities — that is typically
out of necessity, people are still required not the company with the cheapest prices.
we encourage all our passengers to to pay attention while on the road. With
follow us on Twitter @myezride where EZ Ride works with an experienced
an estimated 101 impressions per mile vendor who specializes in bus wraps
we post updates on shuttle services traveled, bus wraps have the lowest cost
affected by weather, traffic or other which are mounted using a quality vinyl
per impression in the advertising market. and laminate. You have the flexibility
conditions. The Outdoor Advertising Association of to create your own design and we take
For more information, please contact: America cites the cost per impression for care of the rest. Typically, it costs about
vehicle wraps at $0.77 — that’s about a $2,500 - $3,000 for the installation of
third of the cost of a billboard ($2.18) the bus wrap and a monthly fee of about
Avnish Gupta and a fraction of the cost of a radio $500.
(201) 939-4242 ext. 118 advertisement ($8.61).
For more information on bus wraps,
agupta@ezride.org Several property owners have partnered please contact:
with EZ Ride to market their residential
communities with a customized bus wrap Kinga Skora
including The Harper in Secaucus, The (201) 939-4242 ext. 131
Monarch in East Rutherford and Vermella
kskora@ezride.org
West in Kearny.
www.ezride.org
BOARD OF TRUSTEES
OFFICERS
Perry E. Frenzel, Chairman Reprinted from AIM Apartment Industry Magazine,
September/October 2018, Issue 05
PNJ/Frenzel Associates
Patricia Ott, Vice Chairman
MBO Engineering, LLC
In a World of Amenities, Shuttle Service Can Put Your
Property Above The Rest
F
Chip Hallock, Secretary
Newark Regional Business Partnership or today’s multifamily properties, Manhattan-dwellers moving to the
Ronald E. Nichols, Treasurer amenities like clean public spaces, other side of the river to millennials just
NJ TRANSIT inviting landscaping, and on-site graduating college that might have been
staff have become the standard; not the using a family vehicle; adding the cost of
TRUSTEES
exception. This often leaves apartment a car, insurance and parking onto the cost
Mary D. Ameen owners and managers looking for creative of a move can seem daunting. But your
North Jersey Transportation Planning Authority
ways to stand out among the rest when property can offer a solution that others
Sandra Bleckman looking to capture residents for their can’t – mobility without a vehicle.
Fairleigh Dickinson University properties. Shuttle service isn’t about new residents
Steve Brown
Port Authority of NY & NJ
One overlooked amenity that will attract only. It’s also about ensuring your current
potential residents to your property is residents renew their lease, too! The
Scott Bogren
commuting convenience. As one of the personalized touch of knowing where
Community Transportation Assoc. of America
most densely-populated states in the your residents work and how you get
Robert R. Ceberio
nation with its residents averaging one of them there helps create the relationships
RCM Ceberio, LLC
the longest commute times, convenience that keeps your relationships that keeps
Angel G. Estrada
often means easy access to public your residents coming back year-after-
Union County
transportation for those looking to escape year.
Diana E. Fainberg the daily grind on the highways.
Diana E. Fainberg Associates, LLC Additionally, shuttle service helps your
Sal Gentile
While many property owners and property become part of the fabric
Hartz Mountain Industries, Inc. developers are meeting this need by of the community where its located.
constructing new communities within Getting your residents out to the retail
Kent E. Hansen
Pro Bono Partnership walking distance to local train stations; shops, restaurants and businesses in
this is not always a possibility and space your community creates a fantastic bond
James Kirkos
Meadowlands Regional Chamber
near most stations is incredibly limited. between your property, local businesses
But, whether you are thinking of building and government representatives.
Nadereh Moini
New Jersey Sports & Exposition Authority
a new property or enhancing your With today’s renters becoming more
current offerings, one way you can offer and more choosy about where they live,
Michael Russo
New Jersey Department of Transportation
commuting convenience (no matter your shuttle service can help ensure your
location) is to provide free shuttle service property earns the distinction as the best
Anthony Scardino
for your residents to local train stations, in the neighborhood!
Anthony Scardino & Associates
bus stops, and large employment hubs
Thomas Schulze, AICP
like hospitals, universities and business For more information on how to set up
Center for Community Planning
parks. shuttle service at your property, please
James J. Tedesco III contact:
Bergen County In addition to providing convenience to
your residents, a free shuttle service to Kinga Skora
Michael Vieira
Essex County local public transportation centers and (201) 939-4242 ext. 131
business hubs allows your property to kskora@ezride.org
TRUSTEE EMERITUS stand out among potential renters that
Richard Fritzky currently do not own a car. From carless
The Transporter, is a quarterly newsletter about transportation information in our region and is published by Meadowlands
Transportation Brokerage Corporation d/b/a EZ Ride. Please call Kinga Skora at (201) 939-4242 ext. 131 with comments,
corrections or suggestions.
This publication was prepared with funding from the North Jersey Transportation Planning Authority (NJTPA) and the Federal
Highway Administration (FHWA). This document is disseminated under the sponsorship of NJTPA and FHWA in the interest of
Page 2 information exchange. NJTPA and FHWA assume no liability for its contents or use thereof.
www.ezride.org
Program Update RIDER SPOTLIGHT
800 Riders Use the Ryde4Life
Transportation Program to Get Around
T
ransportation is a concern for older credit for rides to encourage residents to
adults who do not drive a car and take advantage of the Ryde4Life program.
do not have easy access to public 4. The city of Garfield – The Garfield
transportation. EZ Ride’s Ryde4Life Health Department launched a pilot
program offers on-demand transportation program that offers free non-emergency
for adults 18 years or older in partnership trips to qualified residents. The City
with Lyft. Our members do not need a coordinates all requests for rides.
smartphone – just any cell phone to call Secky Rothman, 90
one of our coordinators and request a ride. 5. Essex County – The County provides
Member since May 2017
And, our coordinators monitor the trip and free transportation services using the
Ryde4Life program for residents who Secky has been an active member
stand ready to assist if needed. EZ Ride
cannot be transported by the County’s of the Ryde4Life program for about
launched the program in April 2017, and
Special Transportation System. The three years and enjoys the luxury
more than 800 riders in New Jersey use the
County’s Special Transportation Operator of not having to reserve a ride. She
service today.
– Transdev, will provide a list of clients says it’s “absolutely wonderful,
Riders pay the Lyft fee plus an who need transportation and EZ Ride will the drivers are very nice and
administrative fee of $2.50. Not everybody provide the service using Lyft. they arrive in five minutes after
can afford to pay the full cost of the ride. I call.” She uses Ryde4Life to go
Those with a Pharmaceutical Assistance 6. Asbury Park Alliance – Thanks
to the Y to play bridge, visit the
for Aged and Disabled (PAAD) card to a generous grant from the New beauty parlor to get her hair and
receive a discount of $1 per trip. And, we Jersey Health Initiative, the statewide manicures done or for doctor and
have partnered with many organizations grantmaking wing of the Robert Wood dentist appointments.
to introduce the program to their members Johnson Foundation, EZ Ride provides
Secky is a native of Philadelphia,
and take advantage of the subsidies offered up to $100 worth of rides for older adults
in Asbury Park. and she moved to New Jersey eight
by them.
years ago to live with her son and
1. Affordable Housing Alliance (AHA) Michael Vieira, Director, Special grandchildren. She decided to
of Monmouth County – AHA members Transportation Services for Essex County, take advantage of the Ryde4Life
use the service to access jobs, healthcare, says, “My primary goal in Essex County program after she lost her license
shopping or attend schools. A dedicated is to provide reliable transportation for due to the challenges of vertigo.
transportation account for up to $1,000 our seniors. Sometimes, it is a challenge She likes to be independent and
is set up for each AHA client to help to provide transportation when all the in control of her travels without
pay for the service. Clients can request resources are committed, and flexibility having to rely on her family. Secky
transportation to any location in New is non-existent. In those circumstances, is happy that we now also offer
Jersey. I know I can count on EZ Ride and the
weekend service which expands
Ryde4Life program to provide us that
2. Ocean Community Economic Action added flexibility to ensure we can continue her options further.
Now, Inc. (O.C.E.A.N.) – OCEAN’s to serve our riders at a nominal cost The Ryde4Life program is available
Senior Isolation Prevention program is without disrupting our other services.” state-wide, all seven days of the
designed to encourage seniors in Ocean week. Additionally, the service
County to use our transportation services For more information, please contact: has been expanded to serve all
to be more active, get to the medical adults 18 years or older.
appointments or to attend social events. Barbara Friedman For additional information or to
3. Township of Montclair – The (201) 939-4242 ext. 223 sign up for the program, call:
Township will sponsor membership for
bfriedman@ezride.org (866) 208-1307, Option 4
the first 100 Montclair residents over the
age of 55 years and a thirty-five dollar or visit www.Ryde4Life.org
Page 3
Nonprofit Org.
Auto
144 Park Place East U.S. Postage Paid
Wood-Ridge, NJ 07075 S. Hackensack, NJ
www.ezride.org Permit No. 1761
Comments? Suggestions?
Feel free to forward
your thoughts on
improving the
The Transporter
to Kinga Skora at
(201) 939-4242
or e-mail:
kskora@ezride.org
Community Update...
Bloomfield’s Watsessing School
Goes for the Gold
Freebies gallery...
W
ith the help of EZ Ride, appropriate and very relevant. Students
Watsessing School is were engaged in practicing the safety Free Transit Displays
participating in the Safe rules which will assist them in the future.
Routes to School Recognition Program The four walking safety rules are a great
and has been nominated for the “Gold” strategy and an excellent way to help the
award. The school embarked on a series students remember the program.”
of initiatives including Pedestrian Safety The 5th and 6th graders created original
Presentations (PSP) at the school. safety comic strips as part of a second
We taught the kids the four safety rules contest. The winner will get a FitBit
- STOP, LOOK, LISTEN and THINK from EZ Ride’s Get Active NJ grant.
using hand gestures. We emphasized EZ Ride is an advocate for public
Athena Giordano, a teacher, said, “EZ transportation with a ‘transit-
the importance of stopping completely Ride’s presentation was extremely
before crossing in the crosswalk, looking first’ policy. Our displays
informative for our students who learned provide information about NJ
left, right and left before crossing. We a great deal about what to look out
told them listening and being alert is TRANSIT bus and rail services.
for and how to be safe coming to and They are available free of charge
important for pedestrians and drivers, from school. The students also enjoyed
and why headphones can be distracting. for your worksite.
relaying the messages to their parents
Lastly, we talked about getting the and guardians because it applies to them. We will customize the displays
attention of drivers by wearing bright and set them up at your worksite
clothing and waving to them before Creating a poster or comic strip is a at your convenience.
crossing the street. useful tool to ensure the students grasped
the lessons taught. We were delighted Each display holds all relevant
We also asked several students to come with the presentation and believe it has commuter brochures, together
up and demonstrate their safety rules increased our students’ awareness about with information regarding
on our roadway. We reinforced our walking safety.” carpool and vanpool services.
presentations by distributing walking For your FREE display, please
safety bookmarks and involving students For more information, please contact:
contact:
in a safety poster contest to earn safety Lisa Lee
prizes. Michael Jensen
(201) 939-4242 ext. 123
Dr. Gina Rosamilia, the Principal, said, (201) 939-4242 ext. 139
llee@ezride.org
“The materials presented were age mjensen@ezride.org
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