UCI MTB MARATHON WORLD CHAMPIONSHIPS 2021 - DANISH BID TO HOST - A PASSION FOR CYCLING
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DANISH BID TO HOST
UCI MTB
MARATHON WORLD
CHAMPIONSHIPS
2021
A PASSION
FOR CYCLING
1
A PASSION FOR CYCLING
CONTENTS
1. A passion for cycling Page 04
2. MTB Marathon World Championships Page 08
3. We bike together Page 12
4. Event Centre Page 16
5. Organisation Page 19
6. Political and Financial Support Page 24
7. Budget Page 28
8. Easy and Convenient Transport Page 30
9. Accommodation Page 32
10. Marketing / Promotion Page 34
11. Media and TV Page 38
12. Haderslev – Magnificent Nature and Living History Page 40
Letters of support Page 42
1
A PASSION
FOR CYCLING
I
n Denmark we have a huge passion for cycling.We love it. We consider ourselves to be some
of the most enthusiastic cycling fanatics. Our cycling culture is famous and we believe it
is the best way to explore our country. Cycling in the cities is the easiest and fastest way to
get around.
We will capture this Danish cycling enthusiasm and combine it with the strong concept of the
UCI MTB Marathon World Championships. By developing your concept even further, we will
raise the championships to the next level with increasing international visibility, and combine
it with a mass participation race, Haderslev Mountain Bike Marathon Challenge. We will create
an unforgettable experience for elite athletes, mass participants, spectators, press and the UCI
family alike.
4
Visibility
Denmark has a reputation for delivering high quality solutions in both products and services.
This quality is the backbone of our commitment. We will deliver an outstanding championship.
The athletes will encounter a race that is both technically and physically demanding. We have
chosen both a venue and a challenging course to optimize international visibility and maximize
impact.
The UCI MTB Marathon World Championships will be accessible across multiple platforms
- from our own TV/streaming production to incorporating the latest technology in GPS based
coverage giving access to fans who want to follow their favourite athletes throughout the course.
Social media and web based streaming solutions will be utilized, as well as the more traditional
media. Through this mix the organizing committee will ensure that MBT Marathon will be
presented in the best possible way.
Our goal is to showcase the championships as both a spectacular elite event and a cycling festival
for the mass participants. The potential is huge in this combination specifically in the UCI MTB
Marathon World Championships. This potential is a key factor in our work with the event.
MTB Marathon World Championships
Our strategy is to build more than just a race. However, this definitely does not mean that we
will compromise on the quality of the championships races. The championships is the core of
the event. Maintaining focus on the quality of the championship race is critical to the success.
Both the elite women and men will encounter a course with great variation that will be
challenging both technically and physically. We are proposing a lap format that will provide
both spectators and viewers alike an incredible experience. More importantly, our race will offer
the best possible conditions on well-prepared tracks for the world-class athletes competing for
the legendary rainbow jersey.
5
Gode fotos med mange ryttere. Måske fra Ålborg, Bent?
6
We Bike Together
The Danish cycling community focuses on the development of mass participation projects. We
have a number of large-scale road mass participation events each year and in 2015 Denmark
hosted the Gran Fondo World Championships.
Now, we want to combine the elite event with the mass participation event. By adding more
activities around the elite races we will increase the appeal to additional target segments. The
day after the actual World Championships elite races, all riders will have the opportunity to
participate in their own championships race.
The MTB Marathon World Championships is the right size event and format for us. A world-
class event designed to fit our place and passion.
We can provide the UCI exciting innovative solutions and together we can deliver an unforgettable
event.
7
2
MTB MARATHON WORLD
CHAMPIONSHIPS
Geographical presentation
Welcome to the heart of Denmark. The story of the Triangle Region is a story about seven different
municipalities linked by a single vision: to create an open, green and diverse metropolis where
both people and businesses can prosper. The City of Haderslev is located in the southern part
of the Triangle Region only 60 kilometers north of the German border. This is literally the
gateway between Scandinavia and the European continent. The city is located at the bottom
of Haderslev Fjord in a sub glacial stream trench from the last ice age. This explains the hilly
surroundings of the city.
The proposed course for the UCI MTB Marathon World Championships is exciting, challenging,
and demanding. The athletes will encounter a race that is both technically and physically
demanding.
The course is approximately 28 kilometres long, and starts and finishes in the centre of Haderslev.
This also becomes the centre of all the UCI MTB Marathon World Championships activities.
8
Weather Night temp.: 10,6 °C
Triangle Region – month of June Middle temp.: 14,6 °C
Average temperature June 2016: 16,2 °C Day temp.: 18,5 °C
Norm (av. over 10 years 2001-2010) for June 239 hours of sunshine
68 mm fall of rain
9
10
Course description
The proposed course for the UCI MTB relation to “real” mountains, it makes up for
Marathon World Championships is exciting, in distance.
challenging, and demanding. The athletes
will encounter a race that is both technically The first 2.5 km consists of a fairly broad and
and physically demanding. good path / dirt road and little asphalt. The
course then runs into narrow paths where the
The course is approximately 28 kilometres course goes along the Haderslev Dam (pond)
long, and starts and finishes in the centre of and out to Pamhule forest.
Haderslev. This also becomes the centre of
all the UCI Mountain Bike Marathon World In Pamhule Forrest participants divide into
Championships activities. several sections with single trails, many small
but tough climbs and trails that require good
Men’s Elite is planned to race 4 laps in total of technical ability.
about 116 km and approximately 1200 vertical
meters. Here after the course goes through a major
tarmac and with a partial dirt road back to
Women’s Elite is planned to race 3 laps a Haderslev and to the finish line.
total of approximately 87 km and 900 vertical
meters. We believe this course will provide a super
UCI MTB Marathon World Championships,
It is a varied course that contains approxi and the rider who wins here will be a fully
mately 6 km single trail, 6 km smaller trails, 8 deserved World Champion. We will look
km gravel road and 8 km asphalt road. forward to discuss the course in details with
the UCI.
There are approximately 300 vertical meters
on each lap, which means the Men’s Elite will
cover about 1200 meters of altitude in the
race. It is designed to be a challenging race for
all participants. The race is almost at the max
distance, so what it might lack in height, in
113
WE BIKE
TOGETHER
Under the motto “We Bike Together” the organising committee and its partners will focus on
involvement of the entire city, local region and anyone who is passionate about MTB. The central
proposed activities are:
Haderslev Mountain Bike Marathon Challenge, which will be the main adult mass participant
event with several thousands of participants competing on the championships race course after
the actual world championships.
A junior MTB race, which will also take place on the championships course, where trained and
new riders can race, be muddy and experience a real world championships set-up. And a kids
race inviting children to exercise and compete in fun race under the watchful eyes and helpful
hands of adults.
The local business community and Haderslev stores together with our clubs and volunteers will
be heavily involved in all activities to ensure that the event will be a community cycling festival
and a great experience for both spectators and participants.
12“The Danish
MTB commu
together to m nity as a wh
ake a cham ole would c
pionship lik ome
experience fo e this an aw
r both the e esome
MTB is alrea lite and the
dy in a very p m a s s p articipants.
and a champ ositive develo
ionship like th p m ent in Denma
is needed to is is in my op rk
take the sport inion exactly
to the next le what
Mads Bødke v e l. ”
r
National MT
B coach, Dan
ish Cycling F
ederation
In Denmark, we had great success hosting a mass participation race at the World Half Marathon
in 2014, where 30,000 recreational runners ran the 21,0975 kilometres together with the
professional athletes. We have the experience and we know what it takes to make a combined
elite and mass participation event a success.
13Proposed programme:
UCI Mountain Bike Marathon World Championships
Day 1 (Thursday)
12:00 – 17:00 Course inspection
Unofficial training
Day 2 (Friday)
12:00 – 16:30 Riders registration and accreditation delivery (secretariat)
17:00 – 17:30 Team Managers Meeting – (press room)
18:00 Opening Ceremony
Day 3 (Saturday)
09:00 UCI Mountain Bike Marathon World Championships
Start Women – 85 km
09:15 UCI Mountain Bike Marathon World Championships
Start Men – 114 km
Awards Ceremonies
Directly after finish top 3
Day 4 (Sunday)
09:00 Haderslev Mountain Bike Marathon Challenge
Start 114 km
09:10 Haderslev Mountain Bike Marathon Challenge
Start 85 km and 57 km
Junior & Kids races to be decided
1415
4
EVENT CENTRE /
VENUE
UCI MTB Marathon World Championships will start and finish in the centre of Haderslev. By
starting and finishing in the city centre we lay the framework for an event that is both spectacular
and cosy; an event that will live up to the goals we have set ourselves, namely a cycling festival
and a great experience for the many spectators coming to see the world championships and
those participating in the Haderslev Mountain Bike Marathon Challenge.
Most hotels and press facilities are within walking distance to the city centre. This location
makes the entire area the event centre, where everything is naturally close together. Spectators
can meet and talk about the race, and competitors can meet before and after the race. There will
be an intense atmosphere in this unique setting.
Fan zones
In addition to the festival setting at the start and finish area in the city centre we plan to carefully
select a few hot spots on the course. These hot spots will be key pinnacles in the race with a
festive atmosphere for the athletes and the spectators.
16Dedicated areas will be available at the
hot spots to rent for sponsors and other
partners. They may want to invite
business associates and give these the
opportunity to watch from the front
row the decisive moments of the MTB
Marathon World Championships race.
For all spectators the hot spots will
offer refreshments for sale.
Shuttle bus transportation will be
available from the city centre to the fan
zones along the course.
1718
5
ORGANISATION
Denmark has developed a vast knowledge and experience in hosting international sports events.
In Denmark hosting great sports events is part of a fully funded government strategy.
The Danish organising committee consists of the City of Haderslev together with Sport Event
Denmark, the Triangle Region and the Danish Cycling Federation.
The City of Haderslev is a true city of sports with teams in the best
league in Denmark in handball, ice hockey and soccer. Haderslev has
an ambitious strategy to be the best city in southern Denmark for both competitive and recreational
sport. The potential to combine these two in the UCI MTB Marathon World Championships
makes this event and Haderslev an extraordinarily great fit.
The Triangle Region is known as a region of a great combination of
beautiful natural surroundings and vibrant and entrepreneurial city
centres. The region puts high emphasis on sports both on elite levels and mass participation
sports. Hosting major sports events are a vital point in the region’s strategy. Therefore the Triangle
region has allocated resources both economically and organizationally for this specific purpose.
Sport Event Denmark is the national sports event organisation and was established in 1994 by
19the Danish government. Sport Event Denmark will be actively involved in
the event planning and production and serves as a guarantee for knowledge
sharing from other prestigious events as well as a guarantee for the financial aspect of the event.
Danish Cycling Federation was founded in 1907. The Federation has 33,000
members organized in 315 cycling clubs. Historically, Denmark is a very strong
cycling nation with many wins at the Olympics and UCI World Championship
in Track, Road Race, CX and MTB.
Besides the Copenhagen Bike City championships 2008-2011, the Danish Cycling Federation
has been the proud organizer of Copenhagen Gran Fondo for several years and the Amateur
Road World Championships 2015.
20Selected international sports events in Denmark
• IOC Session and Olympic Congress 2009
• World Taekwondo Championships 2009
• World Track Cycling Championships 2010
• UEFA European Under-21 Championship 2011
• World Road Cycling Championships 2011
• Start of Giro d’Italia 2012
• European Table Tennis Championships 2012
• European Volleyball Championship 2013
• European Jumping and Dressage Championships 2013
• European Men’s Handball Championship 2014
• World Half Marathon Championships 2014
• World Badminton Championships 2014
• World Archery Championship 2015
• World Women’s Handball Championship 2015
• European Short Course Swimming Championships 2017
• World Icehockey Championships 2018
• World Sailing Championships 2018
• World Handball Championships 2019
• UEFA Euro 2020
21UCI MTB Marathon World Championships
Organisational Chart
Proposed Honorary Board
Henrik Jess Jensen
Brian Cookson H.P. Geil
President Danish Cycling
UCI President Mayor City of Haderslev
Federation
Jørn Pedersen Lars Lundov
Chairman Triangle Region CEO Sport Event Denmark
Organising Committee
Mikkel von Seelen Judy Jacobsen Bent Skov
Sport Event Consultant Senior Event Consultant Event Consultant
Triangle Region Sport Event Denmark City of Haderslev
MTB Committee Project Manager
Chairman MTB Marathon World
Danish Cycling Federation Championships 2019
Working groups
Marketing Competition Logistics
Media Administration Volunteers
Mass Participation Race Finances
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6
POLITICAL AND
FINANCIAL SUPPORT
All the involved event partners have expressed their full support to host the 2019/2021 MTB
Marathon World Championships. The strong public commitment means that 85 % of the
proposed budget is already secured by Sport Event Denmark and regional partners, and the UCI
will therefore be able to avoid any economic or organisational risks or challenges in connection
with this event.
24The Ministry of Olympic Committee and
The Ministry of Team
Economic and Sports Confederation of
Culture Danmark
Business Affairs Denmark
Sport Event Denmark
Danish Cycling 2019 MTB Marathon World
Visit Denmark
Federation Championships
Triangle Region
City of Haderslev
25Ministry of Culture
Mette Bock, Minister for Sport and Culture
“You can be assured of not only my Government’s full support,
but also of my personal promise to ensure that the Danish
organisers will be guaranteed the stature and commitment that
such important events deserve.”
Sport Event Denmark
Lars Lundov, Chief Executive
“Sport Event Denmark coordinates and supports the various
international sports events which are organised in Denmark.
We therefore would be very honoured if Denmark is awarded
the opportunity to host this important event, the management
of which will be in good hands with the Triangle Region, the
municipality of Haderslev and the Danish Cycling Federation.”
Triangle Region
/
jorn Pedersen, Chairman of the Triangle Region
“In choosing the Triangle Region as host for the UCI MTB
Marathon World Championships, you would receive a warm
welcome to an innovative and development-oriented event
destination. Spectators, professionals and recreational riders
alike can enjoy the benefits of a professional organization,
together with a political focus on hosting the best championship
imaginable.”
26The City of Haderslev
H.P. Geil, Mayor
“The city of Haderslev will go the extra mile to bring the
UCI MTB Marathon Championships to a new standard for
the professional riders as well as for the recreational riders
who also play an important role for us.”
Danish Cycling Federation
Henrik Jess Jensen, President
“In Denmark, we have a huge passion for cycling and
therefore it would be a great honour for us to welcome
you here on the occasion of the 2019/2021 Cyclo-cross
World Championships. Denmark and the Danish Cycling
Federation already has considerable experience in hosting
major international cycling events, including the World
Road Cycling Championships 2011 and the 2015 Gran
Fondo World Championships.”
277
BUDGET
Revenues Euros Expenditures Euros
Authorities/ UCI fee 100,000
Public institutions 370,000 Operations 105,000
National Sponsors/suppliers 10,000 Administration 25,000
Fee spectator races 45,000 Marketing 28,000
VIP 6,000
Meetings/Gala 10,000
Press 6,000
TV Streaming/production 40,000
Test event 55,000
Side events 30,000
Contingency 20,000
Result 425,000 Result 425,000
28Sunday - MTB for everyone
298
EASY AND CONVENIENT
TRANSPORT
By air
Billund International Airport is a convenient choice when travelling to the Triangle Region in
Denmark. As well as ordinary air traffic, Billund Airport has budget flights and thereby cheap
access to more than 40 international flight destinations. Visitors can also travel to Billund
International Airport with a connecting flight from Copenhagen International Airport.
By Road and Train
Haderslev is strategically located only 60 kilometers from the German border and well connected
to the rest of Europe, making domestic and international travel by car or train easy. All major
road networks of Europe connect to the Triangle Region, which is located only 250 km north of
Hamburg, Germany. The Triangle Region is linked to the rest of Europe by rail, with frequent
connections to major cities in Europe.
30Logistics
The Triangle region is the main traffic hub of Western Denmark and the region is characterized
by a very well developed infrastructure of railways, motorways, and bike paths. It is very easy
to get around using public transportation, by car, or naturally, being in Denmark, by bike. The
organising committee will assist with the transportation needs of teams.
319
ACCOMMODATION
the Triangle Region
Its location at the centre of Denmark makes the Triangle Region a very popular choice for
meetings, conferences and sporting events. The Region has more than 10,000 hotel beds, and
can offer suitable solutions for all budgets. Additionally, there are summerhouses, hostels and
campsites throughout the region. We can guarantee 100% accommodation for everyone.
As the official event hotel we propose Hotel Norden 500 metres from the start and finish area.
This would be the most convenient and suitable hotel for the UCI family.
For national teams we propose the major hotels of the nearby city of Kolding. The largest three
hotels are Comwell Hotel, Hotel Scandic and First Hotel offering modern facilities, with Wi-Fi
and other standard of conveniences to suit varying needs and budgets. The hotels are located a
25 minutes drive away from the venue.
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10
MARKETING AND
PROMOTION
The cycling culture in Denmark is found in the daily lives and routines of young and old alike.
Cycling is more than a sport, it is a way of life and the UCI MTB Marathon World Championships
would aim at attracting a large number of mass participants and spectators to the event.
The Danish Cycling Federation, Sport Event Denmark and the Triangle Region are strong partners
also when it comes to promoting and communicating events. The platforms and media relations
of each of the partners (cycling media, local and national media and international sports and
sport business media) will be addressed in the promotion of the event. Also, we are already in
close contact with the destination management organisation “Destination Southern Jutland’’.
Their involvement in the EU Interreg project “React’’ places cycling tourism as one of their main
objectives. We will be able to utilize their network in marketing this event.
We will use various platforms and base the marketing of the event on a cross media strategy
with a strong online focus. A dedicated webpage and an app would form the basis of the talks
as well as communicating all essential information about the championships to both elite and
mass participants and spectators.
34Existing communication platforms such as the UCI webpage, UCI twitter and facebook accounts,
the Danish Cycling Federation accounts and local Triangle Region and Haderslev accounts could
also be used as drivers of promoting the event.
The year before the championships we plan a test event. We will test the event set-up and mass –
and elite – participants will have the possibility to become familiar with the World Championships
course and area. The test event will also be an opportunity for us to produce marketing material
such as photos and video clips to be used in the campaign for the championships the following
year.
35City dressing
The city of Haderslev has a long and strong tradition of dressing the city up for events – dedicated
welcome banners would be installed at all motorway entrances, dressage of the busses would
promote the event and a long list of other ideas could be provided. The signage of the event
should be distinct and the colours and design will of course be used for the city dressing as well
as for the promotion and marketing of the event in general.
3637
11
MEDIA AND TV
Denmark is aware of the importance of providing the best possible working conditions for the
media while hosting international sports events. We have proven experience making the media
feel welcome and ensuring they have the tools necessary to cover the event.
Within the Danish event organization, there will be a designated communications and press
team. This team will assist UCI and your partners in setting up the best possible facilities.
Resources are allocated to ensure the conditions for the media remain a key priority of the event.
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12
HADERSLEV
Magnificent Nature and Living History
Haderslev was founded in the 12th century and being a part of Denmark’s borderland. Haderslev
has played a remarkable role in several historical events, which have left their mark on the
city’s everyday life. Everywhere you go you will get a glimpse of the cathedral and the narrow,
cobblestone streets in the old town area are ideal for a cosy day in a city rich with atmosphere.
Visit the small shops and specialty entrepreneurs who offer a broad variety of culinary experiences
and specialities like locally produced wine, beer, soft drinks, sausages and cheese. The City of
Haderslev is not only historic but also contemporary. It is the home of Street dome, which is
both one of Scandinavia’s biggest skate parks and a piece of award winning architecture.
Nature plays a big part of the identity of this southern part of Denmark and Haderslev is no
exception. There plenty of family-friendly beaches facing the Little Belt not to mention the
lakes, streams and the fjord are incredibly popular among anglers.
So set out on an adventurous journey being a passenger on a vintage train, try a paddle boat or
put on a pair of hiking boots and enjoy the landscape and history of Haderslev.
40LETTERS OF SUPPORT
Minister for Culture
Union Cycliste International Ministry of Culture
2 Nybrogade
DK-1203 Copenhagen K
Tel : +45 33 92 33 70
Fax : +45 33 91 33 88
E-mail : kum@kum.dk
Web : www.kum.dk
January 23rd 2017
UCI MTB Marathon World Championships
I am writing to you to confirm my Government’s unreserved support of the Danish bid
to host the UCI MTB Marathon World Championships.
In Denmark, we have a huge passion for cycling and it would be a great honour for
Danish sport and for all Danes to welcome you here in Denmark.
Denmark already has considerable experience in hosting major international events,
incl. the prestigious IOC Session & Olympic Congress in 2009, the World Road Cycling
Championships 2011 and the Start of Giro d’Italia 2012.
You can be assured of not only my Government’s full support, but also of my personal
promise to ensure that the Danish organisers will be guaranteed the stature and
commitment that such important events deserve.
I very much look forward to welcoming you to Denmark.
Yours sincerely,
Mette Bock
42Union Cycliste International
03/02/17
LETTER OF SUPPORT
Re: UCI MTB Marathon World Championships
Sport Event Denmark hereby wishes to express its support for the Danish
candidature to host the UCI MTB Marathon World Championships.
Sport Event Denmark coordinates and supports the various international
sports events which are organised in Denmark. We therefore would be
very honoured if Denmark is awarded the opportunity to host this
important event, the management of which will be in good hands with the
Triangle Region, the municipality of Haderslev and the Danish Cycling
Federation.
Sport Event Denmark was established in 1994 - by among others the
National Olympic Committee and Sports Confederation of Denmark, The
Ministry of Culture and Sports, The Ministry of Economic and Business
Affairs and the Danish Tourist Board - with the overall purpose of
attracting more major international sports events to Denmark.
We have previously supported the Triangle Region and their event
partners and their professionalism and experience in organising events
have impressed us.
We give the Danish bid our best recommendation and can confidently
ensure you that it will undoubtedly be a well-organised and successful
event.
Yours sincerely,
Lars Lundov
Chief Executive Officer
43Union Cycliste Internationale
13.12.2016
Letter of Support
UCI Mountain Bike Marathon World Championships 2019 or 2021
The Triangle Region hereby wish to express their support for the candidature of the Danish Cycling
Federation to host the UCI Mountain Bike World Championships 2019 or 2021.
In choosing The Triangle Region as host for the UCI Mountain Bike World Championships, you would
receive a warm welcome to an innovative and development-oriented event destination. Spectators,
professionals and recreational riders alike can enjoy the benefits of a professional organization, together
with a political focus on hosting the best championship imaginable. In the Triangle Region, we can put
together a sensational race program where both the Championship races and the mass participation
events will receive our utmost attention and effort.
As a region, we have vast experience in planning and executing international championships at a high
level. Within the last two years alone, two Sailing World Championships, part of the 2015 IHF Women’s
World Handball Championships and the European para table tennis championships have all taken place
in the region. We wish to build on this momentum as a host destination going forward into 2020.
Amongst other things, we will be hosting the European Badminton Championships 2017 and a World
Championship in Taekwondo in 2020. All relevant stakeholders in the region will come together to make
the UCI Mountain Bike World Championships the main event of the year, making it a fantastic showcase
for the sport of mountain biking and the Triangle Region alike.
On behalf of The Triangle Region, I would most warmly welcome the Union Cycliste Internationale and
the UCI Mountain Bike World Championships.
Furthermore, I hope that all the spectators and participants, while having an unforgettable event
experience, will also get the opportunity to enjoy the experiences, sights and attractions of The Triangle
Region. We have a rich cultural life, vibrant city centres, outstanding natural scenery and some of the
most important historical landmarks in Denmark.
Yours faithfully,
Jørn Pedersen
Chairman of the Triangle Region and Mayor Of The City of Kolding.
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46
A PASSION
FOR CYCLING
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