Valley Bengali Community VBC
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VBC Valley Bengali Community
ABOUT VBC
V
alley Bengali Community (VBC), established in 1987, is a socio-cultural
organization promoting Bengali and Indian culture in the San Fernando Valley,
Los Angeles area. It was started by a small group of people who wanted to preserve
the rich art, literature and culture of West Bengal, India, situated thousands of miles away
from their adopted home in the US. Over the last forty years even though technology and
communication have advanced significantly, VBC has managed to stay relevant in the
heart of every Bengali living in the area.
The objective of the organization is to bring harmony in the community and increase
opportunities for the fruitful interaction among its members. VBC has fostered a small-
town ambience for the close-knit Bengalis of the Valley by arranging local celebrations of
joyous occasions all through the year.
In an effort to serve the community better, VBC organizes Durga Puja, the largest festival
celebrated by Bengalis worldwide.
The Event
Durga Puja is an ancient festival to celebrate the victory of the revered warrior Goddess
‘Durga’ over the evil demon ‘Mahishasura’. As the goddess represents womanhood,
this festival is also meant to honor female power in the Universe. This annual festival
is celebrated all over the world and considered the biggest festival of the Indian state of
Bengal, celebrated by Bengalis.
Following five years of grand success, VBC is excited to organize its sixth year of Durga
Puja in San Fernando and Conejo Valley to bring the vibrant community together. It will
be a two-day event on
• October 9, 2021 Saturday
• October 10, 2021 Sunday
To celebrate the festival, VBC is inviting hudreds of people from the community. Along
Cover page designed by : Baisakhi Samanta
with Durga Puja ceremonies these two days will be filled with fun and other festivities for
all age groups. Lunch and dinner will be served to guests. Kids activities and their stage
performances will be organized to give them an opportunity to showcase their talents.
One of the major attractions of the event will be the gala cultural entertainment show
by local talents and guest artists. The event is open to anyone wanting to be part of this
celebration.
VBC
Valley Bengali Community
Durga Puja 2021WHY SPONSOR VBC EVENT
The Audience
The population of Bengali Hindus worldwide is approximately 100 million. When it comes
to Durga Puja, every Bengali in any part of the world gets excited about it because it brings
an opportunity for them to connect with the community, get close to their friends and
families and most importantly get a feel of home away from home. Since there is so much
of enthusiasm around this festival within the bengali community, we have experienced an
attendance of well over 500 people in a regular year. Besides members from San Fernando
Valley and Conejo Valley, people travel from as far as Santa Barbara and South Bay to
attend this festival.
Attendees of this event represent a very diverse socio-economic profile. Whether they are
college students or empty nesters, young families or family with growing kids they all
belong to a community that is one of the most highly educated ethnic groups in the U.S.
As per the Pew Research Center, more than two-thirds of the Indian Community in U.S
16 and older are in the profession of management, business, science and arts. Many of
these attendees are established executives, entrepreneurs, engineers and doctors.
The Opportunity
With this event VBC brings a unique opportunity for businesses of all sizes to reach out to
local community and expand their customer base. This is one of those communities where
members trust recommendation from friends more than thousands of positive online
reviews; they tend to use referrals from fellow members more than an advertisement in
a local coupon book. This is what one of the sponsors mentioned about the opportunity
- “In my business I rely on referrals and recommendations. I am working with VBC
members for the last couple of years and they have helped me get many new clients”.
This event will be a great place for any company to promote their business through lead
generation or highlighting a product or by making a sell during the event. For early
sponsors this is also an opportunity to directly connect with their customers for three
consecutive months through different channels.
Apart from business growth and marketing possibilities, by engaging with VBC and this
initiative, a business will be able to make a social impact on the local community. VBC
welcomes you to join the festivities and hopes to see you at the event.
VBC
Valley Bengali Community
Durga Puja 2021SPONSORSHIP TARIFF
DIAMOND GOLD SILVER
$1,000 $500 $300
Name highlight on event
banner and flyers*
✓
Booth (10’ x 10’) ✓ ✓ ✓
Banner (max size 8’ x 3’) 2 1
Included adult guests 4 2 2
Name & Logo on digital dis-
play during the event ✓ ✓
Opportunity to send offers
✓ ✓ ✓
in VBC newsletter
Corporate Promotion on
✓ ✓ ✓
VBC webpage
Recognition on VBC Social
Media Pages ✓ ✓ ✓
* If the contract is signed before September 30, 2021
VBC is a Registered Non-profit organization. Tax ID 33-1218468
For sponsorship related queries, please send an email to: corp@valleybengali.org
VBC
Valley Bengali Community
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