Video Enabled Extension- to Bridge the Gap - Henry Kinyua Head of East Africa New Initiatives - Pubdocs ...

Video Enabled Extension- to
                            Bridge the Gap

Henry Kinyua
Head of East Africa
New Initiatives

PROBLEM       HUGE GAP BETWEEN RESEARCH AND PRACTICE

          •     Huge Gap between Research and Practice/farmers
          •     Ratio of extension agent to farmer 1: over 1000
          •     Recommended ratio is 1:450
          •     Tried and tested research solutions not reaching farmers
          •     Mango fruit flies is a pest that causes up to 80% loss, additionally
                total loss of export..
          •     Control measures available with researchers and private companies
                but farmer not aware

Video-enabled Extension Approach
We partner with local organizations to build their capacity in video approach using the following steps:

                                                                              Using battery operated       Connect online/ Connect offline
                                                   8-10 mins video-           projectors & through other   data capture from low connectivity
                                                   featuring local            channels like mobile apps    locations on near real time basis &
•    Reached 2M farmers (400,000 in                farmers in their farms                                  customized reporting
     Ethiopia, 80% women)
•    10 times more cost effective
•    50% adoption rate of good
     agronomic practices
•    30% increase in productivity
•    20% increase in profit

Proposed intervention                 Scaled

    SCALE UP PLAN             Focus: Using video approach to       Focus: Scaling fruit
                               control fruit fly in Mango            fly control in Mango
                              Duration: 24 Months (2019-            & expanding to other
                               2021)                                 commodities (e.g.,
                              Scale: 10k farmers                    coffee & dairy)
We don’t create systems       Location: Makueni County
   in parallel to existing    Partners: Members of Technical       Scale: 200k farmers
                     ones      working group (RTI/KCDMS,
                               County government of Makueni,        Location: Makueni
                               Rockefeller Foundation-               & 2 other counties
                               TechnoServe and other
                               YieldWise partners, University of
                               Nairobi, Private sector solution
                               providers, National government,
                               KEPHIS & KALRO)

Requests

OUR REQUEST
    FROM THE
               Partnerships
PLATFORM and                          Grant to introduce
CONTRIBUTION                            and expand

                  Contributions
                  •   Learnings and expertise on video production and other technologies
                  •   Expertise in designing influence pathway and partnership with
                      government
                  •   Have secured funding for prove of concept in Makueni

Meet the team

Henry Kinyua                            Kadede Ayele                         Karin Lion
Head of East Africa (New Initiatives    Over 29 years of experience in       Global Lead
and Program implementation) for         senior management, development       Accomplished leader with a strong record of
Digital Green.                          project/program design and           achievement in developing and executing
Henry has a over 20 experience in       management, facilitation and         impact-oriented strategies in start-up
Agriculture, development,               training, participatory methods,     organizations and philanthropic foundations.
government delivery systems and         private sector development and       Areas of expertise include program design &
institutional establishment in both     value chain development.             management, social impact measurement &
private and public sectors in Africa.   Role: Training and quality control   evaluation, and technology for good
Role :Technical and project             lead.                                Role :Quality control and Strategy Lead
management Lead

THANK YOU
 @digitalgreenorg

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