2021 Q1-Q2 PROGRAMMATIC CATALOGUE - Rossel Advertising
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PROGRAMMATIC CATALOGUE
| 2021 Q1-Q2
NEWS SITES
Premium News/Editorials Premium audiences in premium news Biggest FR news portal
Leader on the German- Liège, Namur, Luxembourg Bruxelles
speaking commmunity
Tournai Mons Charleroi
SPECIAL CATEGORIES
The portal for new Real-estate The leading health & wellness
and used cars classified website
The leading cinema news Practical info about streaming The cultural agenda
website in Belgium platforms
The lifestyle magazine The ICT portal of Le Soir The medium of the new
generation’s economy
SPECIAL CATEGORIES
Pioneer on the dating
Find your next job Recettes, breuvages et tendences
Belgian market
TV guide, cinema, multimedia The interactive city guide Leader in TV guides and entertainment news
LeSoir’s Infotainment website All about bicyles Travel, city-trips & stories
PRICES & FORMATS
DISPLAY ADVERTISING
Horizontal banner
SMARTPHONE TABLET DESKTOP
320x100 728x90 728x90
320x50 840x150 840x150
840x250 840x250
970x250 970x250
Rectangle/Vertical banner
SMARTPHONE TABLET DESKTOP
300x250 300x250 300x250
300x600 300x600
120x600 120x600
160x600 160x600
Others
SMARTPHONE TABLET DESKTOP
Native IMU/300X600 Native IMU/300X600 Native IMU/300X600
In
PROGRAMMATIC GUARANTEED
Standard formats
120x600 160x600
300x250 320x50
PREFERRED DEALS
320x100 728x90
468x60 Native
PRIVATE AUCTION
Premium formats
300x600 840x250
970x250 840x150
OPEN AUCTION
THEMATICS & FLOOR PRICES
Standard Formats Premium Formats
RON Private auction 3,00€ 4,00€
Context
News National
News Regional
Cars / Mobility
Lifestyle
Culture 6,00€ 8,00€
Weather
People / Entertainment
Immo
Econoymy/ Finance / Business
Sport
Data + see data pricing
THEMATICS & FLOOR PRICES
Sites Standard Formats Premium Formats
Le Soir 6,00€ 8,00€
Geeko 5,00€ 7,00€
So Soir 6,00€ 8,00€
Sudpresse 4,00€ 6,00€
La Meuse
Nord Eclair
La Nouvelle Gazette 5,00€ 7,00€
La Province
La Capitale
Gocar 6,00€ 8,00€
Immovlan 5,00€ 7,00€
Cinenews 5,00€ 7,00€
Cinétélérevue 5,00€ 7,00€
Data + see data pricing
NATIVE ADVERTISING
Private auction & Open
Inventory
Preferred deal auction
Available Available
RON
via DV360 = 4€ via DV360
Available
Context N/A
via DV360 = 6€
Available
Data via DV360 N/A
= + see data pricingTAKE OVER ADVERTISING
WALLPAPER / TAKE OVER Three Ads / Road Block
Programmatic
Inventory
Guaranteed
Le Soir 25€
Sudpresse/ Gocar/ Immovlan 23€
RON 21€
Data + See data pricingFULL IMPACT
Programmatic
Inventory
guaranteed
Le Soir 29€
Sudpresse/ Gocar/
27€
Immovlan
RON 21€
Data + See data pricingDATA SEGMENTS
Rossel First Party Data
Rossel’s goal is to achieve the highest possible quality of its own customer data. To accomplish this we have a dedicated team cleaning and
filtering the first party data collected via our DMP. We are constantly adding new segments, ask for yours !
Demographic Interest Geoloc Intent
Age Food & Wine High Precision targeting on : Car buyers
Income Car Lovers Region Movers & Pre-movers
Socioeconomic status Health, Fitness & Wellbeing City Travelers
Parental status Green enthusiast Postal codes Job seekers
Sports followers
Travel
Home improvement
Personal finance & Economy
Business
Cinephiles & Entertainment
Techonology
and many more …
Deal price + 3,5€ - 2 segments +1,5€ Deal price + 3,5€ - 2 segments +1,5€ Deal price + 3,5€ - 2 segments +1,5€ Deal price + 5€VIDEO ADVERTISING
Vertical Square Landscape
Inventory Out-stream / In-Flow In-stream/Pre-roll Bumper 6 seconds
Mobile & Desktop
RON 10€ 12€ 7€
Context / ROS 11€ 13€ 8€
Data Demographic = 11€ Interest = 12€ Coming in Q2 Coming in Q2SOCIAL LIFT
Integrate you best SOCIAL LIFT
In a brand-safe and
controlled editorial environment
(Rossel news on mobile websites)
Inventory News Programmatic
Mobile Guaranteed
Display 7€
Video 8€OTHER RICH MEDIA FORMATS VIA TEADS
Source: Teads 2021
Inventory Private Auction
Mobile & Desktop
RON 11€
Context / ROS 12€
Data Demographic = 12€ Interest = 13€P R O G R A M M AT I C R O S S E L
programmatic@rossel.be
T +32 2 225 56 84 – M +32 474 323 610
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