WAVELENGTH MEDIA 2022 OVERVIEW
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WAV E L E N G T H M E D I A
2 02 2 OV ERV I E W
WAVELENGTH MEDIA
© Copyright 2021
1.0 INTRODUCTION
INTRO
1.0 - INTRO Wavelength is 1.0
MEDIA - Established media channels supported by
readers, brands and an ever growing
2.0 - MEDIA PLATFORM
made up of three e-commerce platform.
core parts. 2.0 EVENTS - Entertaining and engaging our audience
with live events containing highly memorable
3.0 - EVENTS
content and original brand experiences.
3-1 - Spring Classic
3.0
3-2 - Drive-In VENTURES - Finding and funding the next generation
of high growth impact businesses
3-2 - Blue Earth Summit
4.0 - VENTURES
5.0 - WORKING WITH WLM
INSPIRE PEOPLE TO
WHAT WE DO:
GET OUTDOORS BE
HEALTHY AND LIVE
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2 SUSTAINABLY.
WAVELENGTH MEDIA
© Copyright 2021
2.0 MEDIA PLATFORM
MONTHLY
1.0 - INTRO
151,603 SESSIONS
2.0 - MEDIA PLATFORM
.COM
121,204 USERS
3.0 - EVENTS
244,701 PAGE VIEWS
3-1 - Spring Classic
3-2 - Drive-In
, ,
3-2 - Blue Earth Summit
2 509 787
MONTHLY SOCIAL REACH
4.0 - VENTURES
5.0 - WORKING WITH WLM
PRINT & DIGITAL MONTHLY
READERSHIP GROWTH EMAIL TICKETS ON SALE
107K
RATE
50K
EVENT
SOCIAL
98,000
274,079 LIKES 86,050 FOLLOWERS
7% CO M B I N E D A U D I E N C E
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WAVELENGTH MEDIA
© Copyright 2021
2.1 WAVELENGTH COMMUNITY
The Wavelength Community
1.0 - INTRO
is at the core of everything that
2.0 - MEDIA PLATFORM we do. Inspiring through content,
delivering through experiences
3.0 - EVENTS
and enabling getting outdoors
3-1 - Spring Classic
via the Wavelength store and
3-2 - Drive-In
good gear.
3-2 - Blue Earth Summit
With 40 years of heritage and a community
4.0 - VENTURES first approach we have a very loyal and
engaged community.
5.0 - WORKING WITH WLM
DEMOGRAPHIC
53% 47%
MALE FEMALE
70% 85%
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4 25 TO 45 EMPLOYED
WAVELENGTH MEDIA
© Copyright 2021
3.0 WAVELENGTH EVENTS
1.0 - INTRO Estimating 40,000+
2.0 - MEDIA PLATFORM
attendees across our COMMUNITY - EST 2021
portfolio of events Wavelength Surf Film Festival is an
3.0 - EVENTS
in 2022. experiential event for the surf community
3-1 - Spring Classic to come together and enjoy the best surf
3-2 - Drive-In flicks around. Delivered on the cliff tops
of Cornwall and in the heart of Bristol for
3-2 - Blue Earth Summit
2021 welcoming over 2,000 people. On
FESTIVAL - NEW FOR 2022
track for 4,000+ attendees in 2022.
4.0 - VENTURES
A celebration of ride culture, music and van
life. Aimed at 25 to 45 year olds who are
5.0 - WORKING WITH WLM
keen to live well and have fun. Targeting a
5,000 person festival in 2022.
SUSTAINABILITY - EST 2021
CINEMA - EST 2020
Inspiring people to live well and do
good, in business and life. An event that
“The worlds most beautiful embodies our ethos and plays into our
outdoor cinema” experience of inspiring people and growing
Born out of lockdown and significantly ‘good’ businesses. After a very successful
growing year on year. On track for 30,000+ inaugural year we plan to significantly scale
attendees in 2022. this event to 5,000+ people in 2022.
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WAVELENGTH MEDIA
© Copyright 2021
3.1 SPRING CLASSIC
1.0 - INTRO
N E W - W O O L A C O M B E B AY 2 8 - 3 1 M AY
2.0 - MEDIA PLATFORM
3.0 - EVENTS A celebration of ride culture, music and
3-1 - Spring Classic van life.
3-2 - Drive-In
3-2 - Blue Earth Summit
4.0 - VENTURES THE EVENT
5.0 - WORKING WITH WLM 5000+ 20+
Targeting the Wavelength
demographic.
Food Stalls
Bringing some of the world’s
best chefs to the cliffs tops
3x Stages of Woolacombe.
Hosting headline and
emerging music talent. 1500+
10+ Campers
Living and breathing the ethos
Activations of the whole weekend festival.
Surf invitationals, Motorbike
rideouts, Trail runs,
yoga sessions, cooking
masterclasses and much more!
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WAVELENGTH MEDIA
© Copyright 2021
3.2 THE DRIVE-IN
1.0 - INTRO
E S T. 2 0 2 0
2.0 - MEDIA PLATFORM
3.0 - EVENTS Born out of the first lockdown, the 2021 RESULTS
3-1 - Spring Classic Drive-in series has quickly become WL Channel Reach Shows Media Reach
3-2 - Drive-In
one of Cornwall’s leading tourist 9m+ 64 76m+
destinations and is an event people
3-2 - Blue Earth Summit
return year on year. Attendees UGC Reach
4.0 - VENTURES
The aim is deliver ‘the best night of the year’
22,000+ 15m+
for as many people as possible!
5.0 - WORKING WITH WLM
2022 GROWTH
THE WORLD MOST BEAUTIFUL OUTDOOR CINEMA For year 3 we will continue to grow and evolve this
event targeting 30k attendees while extending
the food offering developing more of an immersive
4.9 / 5 FROM OVER experience for the whole family before and during
250 REVIEWS the movies.
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WAVELENGTH MEDIA
© Copyright 20213.3 BLUE EARTH SUMMIT
1.0 - INTRO
E S T. 2 0 2 1
2.0 - MEDIA PLATFORM
3.0 - EVENTS Inspiring people to live well and do 2021 RESULTS
3-1 - Spring Classic good, in business and life.
3-2 - Drive-In
850+ 10+
An event that embodies our ethos and plays into Attendees made up of Workshops focussed on
3-2 - Blue Earth Summit our experience of inspiring people and growing founder, investors, media delivering businesses
‘good’ businesses. for good
4.0 - VENTURES 40+
Speakers from adventure 3x
5.0 - WORKING WITH WLM pioneers to business leaders Experiential networking
activities surfing, running
“ Calling all conference organisers. If you’re thinking
of putting something on, forget using the word
4x and cycling
Pitches from the next
delegates and housing it in some stuffy conference generation of high growth
hall, do something mega like the guys did at the impact entrepreneurs
@blueearthsummit. We’ve had a stonker.
Brand Partner Jimmy’s Iced Coffee
” on track to collectivey
raise £10m+
“ The BES was a great event – quite different (and far
more interesting/entertaining) to the usual
2022 GROWTH
The formatt will be extended for 3 days with a target
scientific conferences that I attend, and very of 5,000+ attendees.
stimulating. I look forward to hearing of the next
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12
events Wavelength is planning.
”
Attendee Dr Alastair I. Ward, Department of Biological
and Marine Sciences, Hull University
WAVELENGTH MEDIA
© Copyright 20214.0 WAVELENGTH VENTURES
1.0 - INTRO
Specialising in supporting £52 million raised for
the growth of businesses
2.0 - MEDIA PLATFORM
that in someway align with 18 different high growth
our mission: to inspire people impact businesses.
3.0 - EVENTS
to get outdoors, be healthy
and live sustainably.
3-1 - Spring Classic
3-2 - Drive-In
3-2 - Blue Earth Summit
2021 RAISES
4.0 - VENTURES
5.0 - WORKING WITH WLM Tred Cornish Lithium III Ecologi
Sustainable Cleantech mining co Carbon offsetting
banking £6.6m raised in 15 platform £5m
£1m Raised minutes
SunGod ENSO NUUD
D2C Lifestyle Sustainable Pitch Tent Finalist
sunglasses co Tyre co Plastic Free Chewing
£1.5m raised in £1.9m raised Gum
24hrs £750k raised
Pixii
Munchfit Planks Pitch Tent Finalist
Fitness food Ski Brand Electric Boat co.
£1.2m raised Viritech £1m raised Raising £2m+
Cleantech Vivolife
hydrogen Pitch Tent Finalist
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15 automotive
engineering
Plantbased healthy
food supplements
£1m Raising £7-10m
WAVELENGTH MEDIA
© Copyright 2021WORK WITH US
20225.0 WORK WITH WAVELENGTH
Brands that work with Wavelength are able
1.0 - INTRO
to benefit from being part of our ecosystem
2.0 - MEDIA PLATFORM with all three division complementing and
supporting each other.
3.0 - EVENTS
3-1 - Spring Classic
3-2 - Drive-In
3-2 - Blue Earth Summit
4.0 - VENTURES
WAV E L E N G T H M E D I A
Reaching 3 million
5.0 - WORKING WITH WLM lifestylers every month
WAV E L E N G T H E V E N T S WAV E L E N G T H V E N T U R E S
Delivering over 30k+ Raising funds for businesses
experiences across four having a positive impact.
unique platforms £50m+ raised to date
PLUG YO U R B R AN D IN
TO O U R N E T WO R K
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WAVELENGTH MEDIA
© Copyright 20215.1 TIMELINE
1.0 - INTRO
Key events in the
Wavelength 2022 calander.
2.0 - MEDIA PLATFORM
3.0 - EVENTS
3-1 - Spring Classic
3-2 - Drive-In
3-2 - Blue Earth Summit
WL Brand
Partners Confirmed MAY 27-30 SEPTEMBER OCTOBER
4.0 - VENTURES
JANUARY
5.0 - WORKING WITH WLM
VOL 262 Launched Vol 263 Launched
MAY JULY / AUGUST OCTOBER
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WAVELENGTH MEDIA
© Copyright 20215.2 2021 BRAND PARTNERS
ALL I N
1.0 - INTRO
2.0 - MEDIA PLATFORM
3.0 - EVENTS
3-1 - Spring Classic
3-2 - Drive-In
3-2 - Blue Earth Summit
4.0 - VENTURES M EDIA
5.0 - WORKING WITH WLM
E VENT
P/
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WAVELENGTH MEDIA
© Copyright 2021WHERE TO FIND US
LONDON EXETER NEWQUAY
MOTHER THE GENERATOR C-SPACE
The Biscuit Factory Quayhouse 5-7 The Crescent
10 Redchurch Street Kings Wharf Newquay
5.0 - WORKING WITH WLM
London Exeter TR7 1DT
E2 7DD EX2 4AN
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