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2021
WE’RE READY.
ARE YOU SET?

The Green Light
for Business in
the Okanagan
Pela
A strong case for eliminating plastic
Page 6

KF Aerospace
An upward trajectory
Page 12

Indigenous
World Winery
Competing at an international level
Page 18

Day’s Century
Pears go high-tech
Page 24

Yeti Farm
A pixellent adventure
Page 30
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It’s impressive how much work
       gets done in a place that’s
                  So Relaxing

For an area celebrated as a four-season playground, it’s electrifying to see
just how much entrepreneurial energy we can generate around here.

The supportive business environment, competitive tax climate and spirit of
collaboration get startups, established businesses and innovative thinkers
excited. Of course the outdoor lifestyle helps, with over 2,000 hours of
sunshine every year as well as trestles, trails, and endless beaches to explore.
So does easy access, with proximity to the major Pacific Northwest centres
of Vancouver BC, Calgary AB and Seattle WA and direct daily flights through
Kelowna International Airport.

OKGo is a partnership between the Central Okanagan Economic Development
Commission, Tourism Kelowna, and Accelerate Okanagan. From startups to
expansions to thought leaders, we can help with everything you need to make
locating your business or event here fast and easy.
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04
MANUFACTURING
                      10
                      AEROSPACE
                                              16
                                              VITICULTURE
                                                                   22
                                                                   AGRICULTURE
                                                                                         28
                                                                                         DIGITAL

06 / Pela             12 / KF Aerospace       18 / Indigenous      24 / Day’s Century    30 / Yeti Farm
     Compostable           Staying aloft           Winery               Growers               A very animated
     phone cases           during the              The double           High-tech hits        business
                           pandemic                gold standard        the orchard

08 / Waterplay        14 / AEM                20 / Summerhill      26 / SunRype          32 / QHR Technologies
     Solutions             Helicopter              Winery               Trusted brand         Canada’s top
     Creating a            avionics firm           Organic wine         flourishes            healthcare tech
     global splash         on course               pioneers

09 / Vitalis          15 / SKYTRAC            21 / OK Spirits      27 / Flowr            33 / Two Hat
     Supercharged          Real time flight        100% Farm            Cannabis for a        White hats
     C02 extraction        tracking                to flask             global market         on the web

                                                                                         34 / MEET THE
                                                                                              PARTNERS
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MANUFACTURING

    COMPANIES COME
    HERE TO
    MAKE THINGS
    BETTER.

4   MANUFACTURING
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$51B
in generated revenue
(2017) in BC, making
manufacturing one
of the largest sectors
in Canada

609
manufacturing firms
call the Okanagan
home, employing
5,760 people
(Census, 2016)

                         INNOVATIVE IDEAS, MATERIALS, PRODUCTS
                         AND NEW WAYS OF PUTTING IT ALL TOGETHER.
                         High-tech composite jet       for existing and new businesses   On top of that, our schools
                         components. Fiberglass film   to find high-quality local        are onboard. The University
                         props. Compostable phone      partners to help with specific    of British Columbia Okanagan
                         cases. Solar generators.      challenges. Canada’s digital      (UBCO) is leading advanced
                         Fruit beverages and snacks.   technology sector is also on      manufacturing research
                         Supercritical extraction      hand to power up the industry,    with a variety of programs
                         systems. Snow plows.          helping investigate how to        in partnership with the federal
                         We’re making all kinds        make production faster,           government, exploring
                         of interesting things.        more flexible and sustainable.    various coating and sensor
                                                       And in some cases, more           technologies for combat
                         The sheer diversity of        intelligent, as AI for self-      clothing. The university is
                         manufacturers makes it easy   regulating systems is explored.   also partnering with Vernon-
                                                                                         based KAL Tire to use
                                                                                         recycled tire crumbs in
                                                                                         synthesizing metal alloys.

                                                                                         With world-class research and
                                                                                         innovation in everything from
                                                                                         aerospace to waterslides, local
                                                                                         companies are developing the
                                                                                         technologies and materials
                                                                                         of the future, which in turn is
                                                                                         attracting forward-thinking
                                                                                         entrepreneurs and businesses.

                                                                                                                           5
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MANUFACTURING

    PELA IS MAKING
    A STRONG CASE
    FOR
    ELIMINATING
    PLASTIC.
    With over 3,600% sales growth of its compostable phone
    cases, the company wanted to consolidate operations in
    one place. They chose Kelowna.

    After seeing plastic debris in the   After meeting Jeremy in 2015,            interested in what else it could be
    water around Hawaii, Saskatoon       entrepreneur Matt Bertulli               used for.”
    environmental consultant Jeremy      invested in Pela, and soon
    Lang felt compelled to do            became CEO. “I didn’t particularly        The company went on to diversify.
    something about it. So, in 2011 he   care too much that he was                “Now we have all kinds of other
    helped invent Flaxstic®, a tough     making phone cases,” says                 compostable accessories like smart
    but compostable material made        Bertulli. “But I definitely liked that    watch straps and Airpod cases.
    from flax straw. Then he started     he had this compostable material          We’re also making sunglasses and
    making phone cases. Then things      that seemed to have a better end          lenses from special polymers that
    got interesting.                     of life than plastic. So I was really     are landfill biodegradable. We own

6          MANUFACTURING
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By Author Name
                                              Business Title, COMPANY

                            a personal care brand for
                            deodorant, shampoo and

336,438
                            conditioner and currently have
                            several new products we’re
                            working on. Pela is a brand
pounds of plastic is the    that makes products with a
amount Pela has prevented   graceful end of life. The idea
from being produced         is to get rid of plastic waste.”

1 Billion
                            “While looking for a location,
                             Vancouver, Victoria, Calgary
                             and Kelowna were all options.
pounds of plastic stopped    We flew out here at seven in
from ever being made         the morning and met with the      place for business. So               and they’re creating the kind
(Pela’s BHAG)                mayor and then Corie and          Jeremy and I moved here              of culture we need to build.”
                             Krista from COEDC. In just one    with all the injection molding
                             day I think we met anybody        machines and set up a small          “The perception is the pace
                             and everybody in Kelowna.         manufacturing facility.”              of work here is slower, but
                             They were really welcoming.”                                            people are just as effective
                                                               “I think my initial fears             and they get more done and
                                                                around a city this size was          they’re just happier. So this
                                                                just recruiting talent locally,      has been very refreshing.
                                                                finding certain senior levels        Sort of like a restart to my
                                                                of people. But it’s been             entrepreneurial journey.”
                                                                pretty easy so far, I’ve been
                                                                pleasantly surprised. We’ve         How does Bertulli sum up
                                                                managed to attract some             that journey? “We liken it to
                                                                pretty wicked people.”              surfing. We happened to be
                                                                                                    in the water with a surfboard
                                                               “PELA IS A BRAND THAT                and a very large wave came

                                                                MAKES PRODUCTS WITH                 along and we happened to
                                                                                                    know how to surf very, very
                                                                A GRACEFUL END OF LIFE.             well. So it’s all just good luck
                                                                THE IDEA IS TO GET RID              but the right sequence of
                                                                OF PLASTIC WASTE.”                  events counts. I call it a really
                            “The thing that surprised us        –
                                                                                                    good return on luck.”
                             was everybody was singing          Matt Bertulli
                             the same tune. In Toronto,         CEO, Pela
                             there’s a lot of different
                             businesses competing for          “The lifestyle here is awesome.
                             attention and here was             I’m a mountain biker and I like
                             Kelowna telling us they’re         to ski and this place facilitates
                             really focused on startups         a very active outdoor lifestyle.
                             and tech. The community            And that’s also great for the
                             was clearly thriving and it        kind of brand we’re building.
                             seemed like a really good          We attract those kinds of people

                                                                                                                                        7
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BRINGING
    THE SPLASH.
    From its name, you would                                                                               “DEPENDING ON HOW
    assume that waterparks and
    splash pads would be the
                                                                                                            YOU SEGMENT OUR
    only industry that Kelowna-                                                                             INDUSTRY, WE WOULD
    based Waterplay Solutions                                                                               BE THE SECOND OR THIRD
    services. But according to                                                                              LARGEST SUPPLIER OF
    company President Jillian
                                                                                                            EQUIPMENT FOR SPLASH
    White, through acquisitions,
    this group of companies now                                                                             PADS IN THE WORLD AND
    services far more than that.                                                                            A SIMILAR POSITION
                                                                                                            FOR THE SUPPLIERS OF
    “Basically, anything you see
                                                                                                            PARK AND PLAYGROUND
     in a public, open space we         “Of course as a manufacturer     the social fabric of society,
     either manufacture or source        dependent upon the export       equitable access to quality
                                                                                                            EQUIPMENT ACROSS
     and then sell. Playgrounds,         market, proximity to a          parks should be deemed             WESTERN CANADA.”
     spray parks, street furniture       growing international airport   essential.”                        –
     and amenities such as               is important,” she adds.                                          Jillian White
     benches, shade structures,         “Since moving from Penticton,    “Here in the Okanagan, we’ve       President, Waterplay Solutions
     washroom facilities, tree           we’ve grown from nine            achieved a lot, but not every
     grates, bike racks, litter bins,    employees to seventy locally,    child has access to a high-
     you name it.”                       with about twenty-five more      quality park nearby. In those
                                         who are based elsewhere.”        terms, we have a lot to do
    “Depending on how you                                                 still as an industry advocate.
     segment our industry, we           After three decades, the          I haven’t counted, but I’m
     would be the second or third       company still adheres to its      guessing we’ve contributed
     largest supplier of equipment      rather lofty goal; “for every     product to perhaps 75 - 100
     for splash pads in the world       child to have access to an        parks in the Okanagan and
     and a similar position for         amazing park within a ten-        that has a pretty big impact
     the suppliers of park and          minute walk of their home.        locally. So there is a certain
     playground equipment               For a vast array of reasons,      amount of success in that to
     across Western Canada.”            but most importantly for          be proud of.”

8           MANUFACTURING
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EXTRACTING
HIGH VALUE.
Named the third fastest           lines derived from a broad
growing company in Canada         spectrum oil.
by the Globe and Mail (2020),
Vitalis manufactures the          “Vitalis was born from a long
most sophisticated industrial      journey of seeking better
supercritical CO₂ extraction       CO₂ extraction solutions and
systems in the world. Say          systems,” explains Co-founder
what? Okay, a brief technical      and Chairman Joel Sherlock.                                       “IF I COULD OFFER
explanation.                      “We went to all the big players
                                   to study their equipment and     “While our operations have
                                                                                                      ANY ADVICE WHEN IT
                                   spoke to extractors about         grown to span five continents    COMES TO STARTING A
                                   what they liked and didn’t like, – and counting, we’re proudly     COMPANY HERE, IT WOULD
                                   then used those findings to       rooted in Kelowna. Over the      BE TO PUT YOURSELF
                                   engineer the largest              years I’ve launched a number
                                                                                                      OUT THERE IN DIFFERENT
                                   commercialized CO₂ extraction     of businesses in the area
                                   systems on the market.”           and what I’ve learned is that    WAYS. BE ACTIVE IN THE
                                                                     there’s no greater support       COMMUNITY THROUGH
                                  “Today, producers come to us       than the help you get in         ORGANIZATIONS AND
                                   from all over the world and all   small communities.”
                                                                                                      EVENTS AND BUILD
                                   types of industries - cannabis,
                                   hemp, pharmaceutical, F&B,       “If I could offer any advice
                                                                                                      AUTHENTIC RELATIONSHIPS
Widely used in the botanical,      and essential oils - to turn      when it comes to starting        WITH OTHERS WHO
food, and pharmaceutical           their organic materials into      a company here, it would         CAN SHARE THEIR OWN
industries, CO₂ extraction is a    pure extracts. What separates     be to put yourself out there     LEARNINGS. ONE DAY,
process that uses pressurized      us from a lot of our competitors  in different ways. Be active
carbon dioxide to pull             is the fact that we’re an OEM.    in the community through
                                                                                                      YOU’LL BE ON THE
phytochemicals, waxes and          Our systems are fabricated,       organizations and events and     OTHER SIDE, REPAYING
oils from plants. For example,     manufactured, and tested          build authentic relationships    THE FAVOUR.”
it removes the caffeine            in-house at our Kelowna           with others who can share        –
from coffee beans. In the          facility, giving us complete      their own learnings. One day,   Joel Sherlock
world of cannabis, it allows       control of the quality and        you’ll be on the other side,    Co-founder and Chairman,
companies to create product        reliability of our products.”     repaying the favour.”           Vitalis

                                                                                                                            9
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AEROSPACE

     SO MANY PEOPLE
     HERE HAVE THEIR
     HEAD IN THE
     CLOUDS.

10    AEROSPACE
$2.4B
in annual revenue
generated provincially
($1.3 billion direct GDP)

18%
of BC’s aerospace
companies are located in
the Central Okanagan

8,300+
direct jobs and up to
19,000 indirect
                            BUT WHEN IT COMES TO BUSINESS,
                            WE’RE FIRMLY GROUNDED.
10th
busiest airport in Canada
                            They say location is
                            everything. The Central
                            Okanagan’s close proximity
                                                         world. Despite some global
                                                         turbulence, the Central
                                                         Okanagan’s aerospace
                                                                                             With all this technical
                                                                                             expertise and skilled
                                                                                             workers graduating from
over 2 million passengers
                            to the Asia Pacific and      industry is continuing its          local aerospace programs,
(YLW, 2019)
                            Washington State aerospace   upward trajectory.                  the region offers a wealth
                            industries, as well as its                                       of on-the-ground resources.

60
                            central position between     With industry leadership            This includes the $25 million
                            Vancouver and Calgary,       in avionics, pilot training,        KF Aerospace Centre for
                            has helped local companies   fixed-wing and rotary               Excellence, scheduled to
daily non-stop              take off.                    aircraft manufacturing              open in 2022 with conference
commercial flights                                       and maintenance, as well            suites, a museum, aircraft
with 9 airline partners     From aircraft maintenance    as innovative research              hangars, classrooms
(YLW, 2019)                 and engineering to cargo     in advanced materials               and 15,000 sq. feet of
                            delivery, high-tech flight   manufacturing and defense           dedicated training space for
                            tracking and aviation        technology at the University        Okanagan College’s Aircraft
                            communications, this area    of British Columbia Okanagan        Maintenance Engineering
                            plays an important role in   (UBCO), local researchers           programs.
                            Canada’s aerospace sector,   and engineers are helping to
                            the third-largest in the     shape the future of flight craft.

                                                                                                                             11
AEROSPACE

     KF AEROSPACE
     MAINTAINS ALTITUDE
     DURING
     CHALLENGING
     TIMES.
      How the region’s largest private-sector employer stayed
      aloft while the rest of the world was grounded.

     As the largest commercial           Corporate Services. “Air Canada,         flight training centre in Portage la
     Maintenance Repair and Overhaul     WestJet and other customers              Prairie, MB. In addition to aircraft
     (MRO) operation in Canada, KF       were flying at 5% of their previous      engineering, maintenance and
     Aerospace has built an enviable     level. It was very, very difficult for   modifications, KF Aerospace also
     reputation since 1970, servicing    them. I tell you, I’m really proud of    operates regular cargo charter
     major airlines, corporate fleets    the fact that four months into the       services, leases aircrafts and
     and military aircraft from around   pandemic, we still had all 1,100         operates a 22-year pilot training
     the world. That is until they all   employees working and getting            contract for the Royal Canadian
     stopped flying during the           paid full time.”                         Air Force.
     COVID-19 pandemic.
                                         KF Aerospace employs about               “The government certainly helped
     “The COVID-19 crisis really         800 people in BC, 200 in their            us to financially weather the
      decimated the airlines,” says      newly expanded Hamilton, ON               storm,” Stevens reports. “But we
      Grant Stevens, Vice President of   facility and about 100 at their           were able to maintain our staff by

12          AEROSPACE
By Author Name
                                                         Business Title, COMPANY

                                                                           stay home and I would guess        also planning to open additional
                                                                           that around 95% of students        lands, creating more access to its
                                                                           who graduate from these            runways, and I think that will spur
                                                                           programs stay in the Okanagan      new businesses to come to the
                                                                           Valley, which is a great thing.”   Okanagan. I think the future
                                                                                                              is really quite bright.”
                                                                           “We’ve also been working
                                                                            with UBCO. They have good         After overcoming the hardships
                                                                            engineering programs in a         of the pandemic, Stevens says
                                                                            number of disciplines, and        the company isn’t taking
                                                                            we’d like to see aerospace        its success for granted and
                                                                            added. So, we’re working          is thankful for its ability to
 working with our customers             Stevens says. The Central           through the powers to try and     improvise, strategize and pivot.
 to come up with some pretty            Okanagan is home to about
 innovative solutions to keep           18% of the province’s $1.8
 the work coming into the               billion aerospace sector.
 hangars, keep flying and to do        “Kelowna is a great city
 the things needed to survive.”         to be based out of with
                                        a great airport and good
“For example, we ended up               infrastructure.”
 with three passenger plane
 lease returns, so we are              “We believe it’s very important
 converting them over to                to have a strong feeder system
 cargo aircrafts. That’s where          into the aviation sector to
 you take out the whole inside,         make everybody that much
 put in a roller floor so you can       better off in the long term.
 move pallets of cargo around           We do quite a bit of work          bring that to fruition. And that   “We might be doing better than
 and install a big 10’ by 12’ cargo     with the colleges. We have         helps develop intellectual          some of the other aviation
 door. That’s one of the things         strong partnerships with           property and makes all the          companies at the moment, but
 we’ve been able to do.”                Okanagan College, Mohawk           aerospace companies much            it’s because we survived better,
                                        College in Hamilton and with       more valuable when you can          not because we thrived better.”
“We also talked to each airline         Stephenson Aviation College,       develop and keep the brain
 and asked them, ‘Okay, what            part of the Red River College      trust in BC.”
 are your issues and what               group in Manitoba.”                                                   “I THINK THERE’S A STRONG
 can we do to help you?’ We                                                Looking ahead, Stevens              FUTURE FOR AVIATION
 worked to give them more              “Okanagan College offers two        sees new possibilities for          IN THE OKANAGAN, THE
 favourable rates and terms to          different programs here in the     the industry. “I think one of
                                                                                                               CENTRAL OKANAGAN IS
 incentivize them to bring their        Okanagan and one of their          the untapped opportunities
 work in during the pandemic,           facilities is actually in one of   is probably to be a parts
                                                                                                               HOME TO ABOUT 18% OF THE
 rather than waiting until they         our hangars. Students get an       manufacturer, parts supplier        PROVINCE’S $1.8 BILLION
 got the green light to start flying    opportunity to work alongside      or repair depot, as around 50%      AEROSPACE SECTOR.”
 again. That’s worked very well.”       us and see the work that           of the aerospace business is        –
                                        happens right before their         in manufacturing aircrafts and     Grant Stevens
“I think there’s a strong future        eyes. We have a real belief        our proximity to Seattle and       VP of Corporate Services,
 for aviation in the Okanagan,”         that home grown talent will        Boeing is huge. The airport is     KF Aerospace

                                                                                                                                               11
                                                                                                                                               13
TM

     NICHE EXPERTISE
     KEEPS COMPANY
     ON TOP.
     They say when one hangar         experienced substantial             be challenging for AEM, but
     door closes, another one         growth in recent years, AEM         professional networking and
     opens. The AEM story began       will soon begin construction        community outreach help
     in 2009 when respected           on a new 40,000 square foot         them find the people they
     avionics company, Northern       state-of-the-art facility in        need. “We’re fortunate to
     Airborne Technology, ceased      Kelowna’s north end.                work through the COEDC            “THE AEROSPACE INDUSTRY
     business after thirty years.                                        “Connector” program,”               HAS BECOME A KEY
     Employees saw an opportunity                                         explains Wall. “I help mentor
                                                                                                             ECONOMIC DRIVER IN THE
     to purchase it and have since                                        young professionals looking
     grown the new company AEM                                            to practice their craft here in    REGION AND KELOWNA
     into a vertically integrated                                         the Okanagan. The goal is          IS AN ATTRACTIVE PLACE
     provider of specialty aviation                                       to retain the talent that          FOR EMERGING TALENT
     solutions, and they’ve never                                         comes through our local
                                                                                                             LOOKING TO DEVELOP
     looked back.                                                         educational institutions.”
                                                                                                             THEIR CAREERS. WE FIND
     Today, AEM is an approved        “In our industry, AEM is           “The aerospace industry has         THAT MANY NON-LOCAL
     OEM supplier to aircraft          considered a small to medium       become a key economic              APPLICANTS WANT TO
     manufacturers such as Bell,       sized business,” explains          driver in the region and           MOVE HERE BECAUSE OF
     Boeing Rotorcraft, Leonardo,      CEO Brian Wall. “We operate in     Kelowna is an attractive place
     Airbus Helicopters, Sikorsky      a niche market, so the majority    for emerging talent looking
                                                                                                             THE RELAXED, VACATION-
     and Embraer. In their 32,000      of our products compete            to develop their careers.          STYLE SETTING IN A
     square foot Kelowna facility,     with only two or three key         We find that many non-local        GROWING CITY FULL
     over 100 highly specialized       competitors. Our employees’        applicants want to move            OF OPPORTUNITY.”
     people design, develop            commitment to high standards       here because of the relaxed,
                                                                                                             –
     and manufacture avionics          and continuous improvement         vacation-style setting; they
                                                                                                             Brian Wall
     components such as                are instrumental in achieving      can enjoy the lakes, trails       CEO, AEM
     loudspeaker systems,              a high level of customer           and other amenities at their
     caution/warning panels,           satisfaction.”                     doorstep, in a growing city
     illuminated panels and                                               full of opportunity.”
     keyboards, and specialty         Attracting qualified talent in
     audio products. Having           such a specialized area can

14         AEROSPACE
SATELLITE DATA
SERVICE ENHANCES
EFFICIENCY & SAFETY.
Founded in 1986, SKYTRAC          and enhance operational            aerospace organizations
helped develop the first          efficiencies. Access to voice      within the region - tourism,
generation of real-time flight    and data communications            search and rescue, forestry,
tracking communication            from pole-to-pole, can be          firefighting and agriculture.
systems.                          the difference between a           The National Research
                                  successful or failed mission.      Council’s Innovation              “THE CLOSE-KNIT NATURE
Today, their suite of satellite   Our satellite communications       Assistance Program also            OF KELOWNA MAKES
monitoring solutions enables      allow mission-critical             assisted us in obtaining grant
                                                                                                        CULTIVATING THE RIGHT
operators and pilots to make      organizations such as EMS,         funding for the development
better decisions by providing     SAR, and aerial firefighting the   of new technologies.”              ORGANIZATIONAL CULTURE
greater visibility into their     capabilities they require, even                                       EASY, WITH DEDICATED
flight operations. From flight    in severe weather events.”         “The close-knit nature of          INNOVATION CLUSTERS,
data and following, voice                                             Kelowna makes cultivating
                                                                                                        SHORT DAILY COMMUTES
and text communications                                               the right organizational
to real-time alerts, the                                              culture easy,” says
                                                                                                        AND A TECHNOLOGY
service provides aircrafts in                                         Nordine. “With dedicated          SECTOR THAT BREEDS THE
all environments (including                                           innovation clusters, short        ENTREPRENEURIAL SPIRIT,
remote or dangerous),                                                 daily commutes and a              IT’S HIGHLY CONDUCIVE TO
with instant data and                                                 technology sector that
communications.                   “In the early days, the             breeds the entrepreneurial
                                                                                                        PROFESSIONAL SUCCESS.”
                                   Okanagan region was                spirit, it’s highly conducive     –

“Our customer base includes                                           to professional success.          Malachi Nordine
                                   critical to our success,” he
                                                                                                        President, SKYTRAC
 an assortment of clients          explains. “Partnerships with       For those looking for the
 including offshore oil and        organizations such as AEM,         right work-life balance, the
 gas operators, government         Alpine Helicopters, Okanagan       Okanagan’s four-season
 agencies, and aircraft            Mountain Helicopters and           playground includes beaches,
 OEMs,” says Malachi Nordine,      the RCMP helped form the           regional hikes and ski resorts
 President of SKYTRAC. “They       basis of our flight following      that captivate those looking
 require transparency into         and voice communications           to relocate here.”
 how their aircraft are being      technologies. We extended
 flown to improve safety           our services to numerous

                                                                                                                             15
VITICULTURE

     SOME OF
     OUR LEGENDS
     ARE EASIER
     TO SWALLOW
     THAN OTHERS.
     Fortunately, award winning wines aren’t as
     difficult to spot as our mythical lake monster,
     n’ha-a-itk, the spirit of the lake (commonly
     referred to as the Ogopogo).

16       VITICULTURE
84%
of the total vineyard
acreage in BC

250km
of vineyards planted

182+
licensed wineries           After planting the first         BC’s premier grape growing        Along with production,
in the Okanagan             apple trees at his Kelowna       region. With an ever-changing     wine tourism is becoming
                            mission in 1859 (starting        panorama, the valley              increasingly popular, with
                            the Okanagan’s tree fruit        stretches over 250 kilometres,    many wineries offering

72
                            industry), Father Pandosy        across sub-regions, each          exceptional dining
                            also tried his hand at           with distinct soil and climate    opportunities in their
                            winemaking. The industry         conditions suited to growing      on-site restaurants,
Okanagan-based beverage     didn’t really ramp up            a range of varietals from sun-    generating over $476
manufacturing companies,    though until the 1930’s,         ripened reds to lively-fresh      million in tourism-related
including kombucha, mead,   when Calona Vineyards,           and often-crisp whites.           economic impact, regionally.
spirits and cider           BC’s oldest continuously-
                            operating winery, began

$2.8B
                            producing on an industrial                                         Kelowna’s Walter Hainle
                            scale. In 1966, Mission Hill                                       started Canada’s $25
                            Estate Winery opened with                                          million icewine industry
                            other winemakers arriving,                                         when he left his grapes
in annual provincial                                                                           on the vine beyond
                            elevating the quality and
economic impact                                                                                normal harvest time
                            bringing acclaim to BC wines.
                                                                                               to develop the right
                                                                                               concentration of
                            With quiet family-run boutique                                     sugars and flavours.
                            vineyards to world-class
                            operations, the Okanagan         Today, most vines in the
                                                                                               Mission Hill Family
                            Valley wineries are rich         Okanagan are less than
                                                                                               Estate strikes gold twice;
                            in tradition and character,      fifteen years old, but consumer
                                                                                               initially winning for ‘Best
                            consistently ranking             demand has grown so
                                                                                               Chardonnay in the World’
                            among the world’s best at        quickly that only about 5%        (ISWC, 1994) and then
                            international competitions.      of Okanagan wines ever            winning top honours as
                                                             reach the export market.          the ‘World’s Best Pinot
                            Boasting 84% of the              It may be ironic, but it’s        Noir’ (DWWA, 2013).
                            province’s vineyard acreage,     been a blessing for local
                            the Okanagan Valley is           wine lovers.

                                                                                                                             17
VITICULTURE

     SETTING THE
     DOUBLE GOLD
     STANDARD.
     Before it even opened, Indigenous World Winery was competing (and winning) at an
     international level.

                          Indigenous World Winery is the brainchild      “The goal was a big award winner,” explains
                          of Robert and Bernice Louie, descendants        spokesperson Ryan Widdup. “They wanted
                          of the Syilx first peoples who have lived in    to open the doors with some big showpiece
                          the Okanagan for generations. Back in 2011,     red wines.” So while the couple were planting
                          the couple secured 2.5 acres to start a         their first vines and building their facility in
                          vineyard and joined forces with winemaker       2013, Parkes had already been crafting wines
                          Jason Parkes to make wines that could           for them at a nearby estate winery. “Jason
                          compete at a world level.                       spent a lot of time crafting a small production

18
16       VITICULTURE
         UNTITLED
red called Simo, and in 2015     meetings and events, the
it won two medals and the        winery is sited on land
first Double Gold Medal a few    belonging to Westbank First
months before we opened          Nation. “Robert and Bernice
the wine shop in 2016.”          are very proud of where
                                 they come from,” says
Since then, the gold and         Widdup. “The focus of the
silver medals have kept on       winery is not to necessarily
coming, with the 2014 Simo       be a cultural learning place,
receiving Double Gold at         but it is a part of the family’s
the 2019 All Canadian Wine       heritage and they are
Championships, beating           passionate about sharing
out 1,378 other entries.         their culture. Wine is an          rural Saskatchewan. “When
In addition, their wines         exceptional way to showcase        I got into the wine industry
have earned gold at many         the terroir of traditional lands   in BC, I thought it would be
international competitions in    that have sustained their          quite competitive. Instead, it’s
the United States and Europe.    people for thousands of years.”    very collaborative. Everybody
                                                                    knows everybody and they
“WE’RE ATTRACTING A HUGE          Indigenous World Winery also      really support each other. The
 AMOUNT OF TALENT ALL             understands the importance of     interesting thing about being
                                  giving back to the community.     situated in West Kelowna is
 ACROSS THE GLOBE TO COME
                                  Robert Louie was the elected      that there’s huge diversity.
 HERE AND MAKE THEIR NAME         Chief of Westbank First           We’ve got two of the biggest
 AND DISCOVER WHAT IT IS          Nation for decades, serving       wineries in all of BC up the
 TO MAKE WINE IN BC.”             on many boards and band           road and some of the smallest       are hundreds of years old,
                                  businesses, in addition to        ones right next door.”              we’ve only been doing it for
 –
                                  being Chair of the National                                           a short amount of time. We’re
 Ryan Widdup
Sales Manager,                    First Nations Advisory Board.     “Winemaking is essentially          attracting a huge amount of
Indigenous World Winery          “Robert travels a lot, so           glamour farming, to steal a        talent from all across the globe
                                  Bernice is the main person         phrase from the folks up at        to come here and make their
In 2020, the winery launched      in the family who oversees         50th Parallel Estate Winery.       name and discover what it is
their Indigenous Spirits          the winery’s day to day            But it’s incredibly interesting    to make wine in BC, so it’s
craft alcohol line, starting      operations,” Widdup explains.      because every year is              extremely exciting and I’m very
with vodka. “We’ve been                                              different. It’s the one industry   proud to be part of this industry.”
working on a gin recipe using    Widdup himself grew up in           where you could know
botanicals and locally sourced   an agricultural community in        everything about every wine        “It’s also amazing to be a
ingredients with a medicinal                                         in the world this year and          part of a community where
history in the Syilx culture.                                        then next year you have to          everybody is really trying to
We also have eight barrels of                                        go out and learn every single       help each other out. It was
whiskey that turn three years                                        wine all over again because         especially cool during the
old this year, so we’re going                                        everything’s changed.”              pandemic, just the number
to release a single barrel and                                                                           of trade and tourism industries
a barrel-blend single malt.                                         “The industry here is less than      that tried to bring everybody
So that’s really exciting.”                                          forty years old,” says Widdup.      together to share their stories
                                                                    “Right now we’re still in the        and best practices and what
Located across Okanagan                                              pioneering phase. We’re not         they’ve learned. I think if
Lake in West Kelowna,                                                like California, Oregon or          anything, it strengthened
making it an ideal spot for                                          Chile where these industries        the community even more.”

                                                                                                                                           17
                                                                                                                                           19
THE HIGH POINT
     OF ORGANIC
     WINEMAKING.
                                                                           clones from France and           “FOR US, THE NEXT LEVEL
                                                                          “personally planted them           OF SUCCESS WILL BE
                                                                           on his hands and knees.”
                                                                           After entering the organic
                                                                                                             SEEING OUR WINES ON
                                                                           certification program in          RESTAURANT LISTS IN
                                                                           1988, Cipes Sr. produced          MAJOR CENTERS AROUND
                                                                           his first vintage in 1991         THE WORLD. THEIR
                                                                           and the winery received
                                                                                                             OUTSTANDING QUALITY
                                                                           Demeter Biodynamic
                                                                           certification in 2012.            AND TASTE CAN COME
                                                                                                             FROM NOWHERE
                                                                          “We’re a mid-sized winery          BUT THE OKANAGAN.”
      Serving as the CEO of            change of life,” explains Cipes,    with a large team, mostly
                                                                                                             –
     ‘Canada’s most visited            one of four brothers. “I am so      because of the extensive          Ezra Cipes
      winery’, Ezra Cipes is part      grateful they did. It was just a    hospitality we offer,” says      CEO,
      of the second generation         little farming community, no        Ezra. “We have a beautiful       Summerhill Pyramid Winery
      at Summerhill, a pioneering      modern wine industry at all.        restaurant and banquet room,
      winery producing 100%            They both helped build the          both overlooking the vineyard,
      organic wine. What makes         modern wine industry in BC          lake, and mountains.”
      Summerhill so unique? A          and were founding members
      pyramid wine cellar, second      of the BC Vintners Quality         “For us, the next level of
      only to the Great Pyramids       Alliance and of the BC Wine         success will be seeing our
      of Egypt for alignment and       Institute.”                         wines on restaurant lists in
      precision, in which the family                                       major centers around the
      allows their organic and         On arriving in 1986, Ezra’s         world. Certain wines we
      biodynamic wines to rest         father, Stephen, believed           make are absolutely relevant
      before release.                  he’d found unique conditions        to the global wine market
                                       to produce “intensely               because of their outstanding
 “My parents moved our young           flavoured small grapes,” the        quality and a taste that can
  family here from the suburbs         perfect base for sparkling          come from nowhere but
  of New York in 1986 for a total      wine. He brought grape              the Okanagan.”

20          VITICULTURE
100%
FARM TO
FLASK.
BC’s oldest and Canada’s            that our grains and fruits      outlive each of us presently
most internationally awarded        come from local fields and      at the helm of our family
distillery, Okanagan Spirits        orchards. Farm-to-flask is      distillery. We’ve spent the
is a fourth-generation family       truly in everything we do,      last two decades travelling
business. It’s also the first       from our premium whiskies,      the world learning from
farm-to-flask distillery in         gins, vodkas, liqueurs,         the very best distillers         “THE OKANAGAN REGION
Western Canada since                brandies, aquavit and           and brewers, immersing            IS AN IDEAL SPOT FOR
the days of prohibition.            even traditional absinthe.”     ourselves in everything           TRUE FARM-TO-FLASK
                                                                    spirits. We also participate
                                                                                                      AUTHENTIC SPIRITS
                                                                    biennially in the World
                                                                    Spirits Awards Competition
                                                                                                      PRODUCTION, AS IT
                                                                    in Austria to have our spirits    REALLY IS ONE OF THE
                                                                    judged with the very best         BEST SPOTS ON THE
                                                                    distillers in the world.”         PLANET FOR AGRICULTURE.
                                                                    “The Okanagan region is
                                                                                                      IT ALSO HAS A COMMUNITY
                                                                     an ideal spot for true farm-     THAT’S KEENLY INVESTED
                                                                     to-flask authentic spirits       IN SUPPORTING
                                                                     production, as it really is      LOCAL TOURISM AND
“We hand craft terroir-driven       OK Spirits is also committed     one of the best spots on
                                                                                                      AGRICULTURAL PARTNERS.”
 spirits entirely from 100%         to reducing their impact on      the planet for agriculture.
 local grains and fruits that       the environment. “After we       It also has a community         –
                                                                                                     Tyler Dyck
 present the true flavours and      finish mashing, all edible       that’s keenly invested in
                                                                                                     CEO, Okanagan Spirits
 aromas of the Okanagan             materials go back to feed        supporting local tourism and
 Valley,” says Tyler Dyck, CEO      local livestock. We even         agricultural partners.” Says
 and Director of Operations.        use distilling by-products to    Dyck, “we’re all passionate
“We feel each and every             power all our vehicles to cut    about seeing the success
 one of our spirits tell a story,   down on emissions.”              of the Okanagan region,
 which by extension, is our                                          with the goal of establishing
 family’s story to tell. That’s     “To us, success is all about     this valley as the place to
 why it’s so important to us         creating a legacy that will     be in Canada.”

                                                                                                                             21
AGRICULTURE

     CLIMBING THE
     CORPORATE LADDER
     MEANS
     SOMETHING
     DIFFERENT
     HERE.

22   AGRICULTURE
870
farms employing
4,467 people
(Census, 2016)

794
agri-food businesses

299
fruit and tree nut
farming businesses

                       OUR FARMING
65
                                                         Today, the Central Okanagan       Centre and research from
                                                         is home to many different types   The University of British
                       ROOTS HAVE                        of farm operations, including     Columbia Okanagan and

greenhouse, nursery
                       GROWN DEEP                        tree fruits (apples, cherries,    Okanagan College.

and floriculture       IN THE PAST                       plums, pears, peaches, and
                                                         apricots), vegetables (fresh
                                                                                           Because we’re all about
                                                                                           keeping it fresh.
producers
                       160 YEARS.                        and greenhouse), and cattle
                                                         ranching, of course. (Those
                       When Father Pandosy               guys are tenacious.)              BC Tree Fruits
                       planted the first apple trees                                       Cooperative promotes,
                       at his French Catholic mission    There’s no question the           packages and transports
                       in 1859, little did he know the   region’s soil, topography and     the freshest tree fruits
                                                                                           in BC’s interior. The
                       agricultural powerhouse his       hot, sunny climate provide
                                                                                           industry represents
                       spindly cuttings would            an excellent agriculture
                                                                                           over 800 growers in
                       grow into.                        environment, which is
                                                                                           BC, generating over
                                                         supported by food processing      $130 million in
                       Years later, many of the cattle   facilities, administration        wholesale revenue
                       ranches and grain fields that     infrastructure and reliable       and $900 million in
                       had once fed Cariboo gold         transportation routes.            economic activity.
                       miners had transitioned into                                        –
                       irrigated orchards. And for a     The industry is constantly        2016 BC Agrifood & Seafood
                                                                                           Export Highlights
                       time, vast fields of tobacco      evolving and innovating thanks
                       that gave birth to ‘Kelowna       to input from The Summerland
                       Pride’ cut and cigar tobaccos.    Research and Development

                                                                                                                        23
AGRICULTURE

     THE
     FUTURE IS
     PEAR-
     SHAPED.
     One of the area’s oldest farms, Day’s Century Growers,
     goes high-tech to increase efficiency and quality.

     Day’s Century have been farming     “Almost 75% of our revenue          more efficiently if we removed
     in the Okanagan Region for almost    comes from pears, yet it’s         ourselves from the pool system.
     as long as there’s been farming      probably just a little over a      So we built our own packing
     in the Okanagan. In the late         quarter of the actual ground       house, taking responsibility
     1890’s, Ephraim Day homesteaded      we farm,” says Kevin Day, who      for the storage, packing and
                                                                                                                “IT’S SUCH A COOL
     property in the heart of Kelowna     runs the current operation with    shipping of the pears we grow.      EXPERIENCE TO
     and over five generations the        his sister Karen Day. “According   Fortunately, it’s worked out.”      HAVE DINNER AND
     family holdings have since           to my grandfather, this area is                                        TO KNOW THAT
     expanded to encompass over           the best pear growing land in      The family stepped things
     136 acres.                           Canada. Very, very high quality.   up again in 2019 when they
                                                                                                                 EVERYTHING WE’RE
                                          It’s a combination of climate,     installed a state-of-the-art        EATING WAS GROWN
     This includes the largest            the heavy clay loam soil, the      packing machine and a high-         ON THE FARM.”
     pear orchard in the province,        nearness of the lake, really       resolution optical pear-sorting    –
     distributing Bartlett, Bosc and      just so many reasons.”             system, the first of its kind in    Erin Day-Johnson
     Green and Red D’Anjou pears                                             Canada. The system scans           Operations Manager,
     across North America. The           In 2012, the Day’s made a           pears for external defects,        Day’s Century Growers
     family also sells freshly picked    bold move to take control of        taking sixty images of each
     vegetables, fruit and sweet         their pears. “My sister and I       pear to ensure the highest
     corn in their own farm market.      felt we could manage our crop       quality and proper grading.

24
22          AGRICULTURE
            UNTITLED
into the bin and then months
                                    later when it’s packed into a
                                    box. It’s both labour efficient
                                    and complies with food safety
                                    regulations.”

                                    “Properly managing
                                     our highest-value farm
“Food safety and the retail          commodity has changed
 marketplace demand you              our lives substantially. We
 touch the fruit as little as        were quite diversified before,
 possible,” Day explains.            but the packing house has
“Pears are very prone to             ensured that all of our other
 surface scuffing. In Holland,       diversification isn’t being
 more than 50% of their tree         drained to put into the          “All my life I’ve known working   a promotion and I just kind
 fruits are pears, so when           pear crop.”                       alongside my dad on the farm     of moved up from there. I’m
 they design equipment, they                                           was pretty important to me,”     Operations and Food Safety
 design it for pears. Whereas       This innovation has changed        says Erin. “I was drawn to it    Manager for Day’s Century
 any other countries, such as       other lives in the Day family,     as young as eleven years old,    Growers now.”
 New Zealand, Australia, the        too. Daughter Kati is the          when I had my first job in the
 United States, their machines      company’s Communication            fruit stand, working alongside   “I think it’s a very attractive
                                                                       my aunt. When I started my        lifestyle,” she says
                                                                       post-secondary education          enthusiastically. “It’s such
                                                                       in 2013, I was going for my       a cool experience to have
                                                                       bachelor’s in biology, with       dinner and to know that
                                                                       an emphasis on botany.            everything we’re eating was
                                                                       At that time, we’d already        grown on the farm. I can’t
                                                                       been packing our own fruit        wait for the day when I can
                                                                       for two years and that’s kind     raise my kids on our family
                                                                       of where my dad’s attitude        farm and teach them what I
                                                                       changed. Things started to        know about the importance
                                                                       prove themselves with the         of hard work and growing
                                                                       packing line and the new          your own food.”
                                                                       business, so instead of, ‘You
                                                                       need to get an education,
                                                                       get a career, farming is not
                                                                       viable,’ he started calling
are geared for maybe 90%            Manager and other daughter         us back, giving us all the
apple-use and 10% pears.            Erin is Operations Manager,        information we needed to
So I knew I’d be able to find       with her husband Riley             make this jump.”
the best machine in Holland,        handling Shipping and
one designed specifically           Receiving. As the next            “In 2016, after about half of
for pears.”                         generation, Erin and Riley         my degree was finished,
                                    oversee all aspects of the         I decided to change my
“Optical sorting was a big          farm, including growing,           direction and started full-
 step for us to please retailers.   harvesting and production          time on the production line
 Each pear is touched only          of feed crops, carrying on         in the packing facility. Then
 twice; once when it’s picked       the legacy of the Day family.      about seven months in I got

                                                                                                                                          23
                                                                                                                                          25
ICONIC BC
     BRAND EVOLVES
     AND INSPIRES.
     Since the mid 1950s, the           SunRype has over 300              most notably an additional 5
     SunRype brand has been a           employees who work at the         people celebrating their 45th
     household name in Western          production facility in Kelowna,   work anniversary at SunRype!”
     Canada, leading the way            spanning 19 acres near scenic
     with their trusted apple juice,    Lake Okanagan. “People are        “Ultimately, success is
     fondly referred to as Blue         very important to us”, states      measured by sales,” she adds.
     Label. Fueled by society’s         Bradley. “We are proud of         “Brand trust and brand equity
     greater emphasis on health                                            are key. We’ve added many
     and nutrition, the company                                            different fruits to our juice
     has been steadily introducing                                         line-up, a whole range of
     a host of new snack                                                   popular fruit snacks and new
     products made from simple,                                            categories that go beyond
     wholesome ingredients                                                 fruit. SunRype goodness is
                                                                                                            “THE OKANAGAN VALLEY IS
     including fruit, grains, seeds                                        now shared with families all      A PRETTY SPECIAL PLACE.
     and coconut.                                                          across Canada, and we’re also     ABUNDANT SUNSHINE
                                                                           proud to offer a growing array    MAKES IT THE PERFECT
     President and CEO, Lesli                                              of products across the U.S.”
                                                                                                             PLACE TO GROW FRUIT,
     Bradley, says the company’s
     vision is to help people live                                        “The Okanagan Valley is a          WHICH IS IMPORTANT
     healthier lives. “We make                                             pretty special place. Abundant    IN OUR BUSINESS.
     really great things out of fruit   our culture and that over          sunshine makes it the perfect     IF YOU’VE NEVER BEEN
     and other simple ingredients,      45% of our plant operation         place to grow fruit, which is
                                                                                                             HERE, COME VISIT
     and our mission goes beyond        employees have been with           important in our business.
     product development to             us for over 20 years. In           We’re surrounded by so much       AND SEE WHY WE’RE
     also include supporting            fact, this year throughout         natural beauty that really        SO LUCKY TO CALL
     community initiatives that         various departments, we are        makes it a wonderful place to     THIS PLACE HOME.”
     help to promote a healthy          celebrating 26 employees           live, work and play. If you’ve
                                                                                                             –
     active lifestyle for families      with anniversaries ranging         never been here, come visit       Lesli Bradley
     throughout the Okanagan            between 20 and 35 years,           and see why we’re so lucky        President & CEO,
     and all across Canada.”            3 employees at 40 years and        to call this place home.”         SunRype

26          AGRICULTURE
POISED
FOR HIGH
PERFORMANCE.
Legalization has transformed
cannabis agriculture from an
underground niche market
into an attractive mainstream
commercial opportunity.
First movers like Flowr are
accelerating their efforts
at production.

 From its operations in Canada,
 Europe and Australia, Toronto-
 based Flowr produces fully
 licensed recreational and        over 150 people locally.        plants alike, with a huge
 medicinal cannabis. Its          30% of those are highly         tourist industry and a long
 flagship campus in Kelowna       accomplished professionals      growing season.
 comprises an 85,000 square       (engineers, scientists,                                       “THE OKANAGAN CLIMATE
 foot licensed indoor growing     executives, industry experts)   Flowr’s investment in the
                                                                  area offers the opportunity
                                                                                                 IS ATTRACTIVE TO PEOPLE
 facility, the FLOWR Forest       who relocated to Kelowna
- a 595,000 plus square foot      from across Canada and          for long term careers and      AND PLANTS ALIKE, WITH
 outdoor growing operation,       internationally. One of them    benefits the community         A HUGE TOURIST INDUSTRY
 and the new Hawthorne R&D        is Aman Malhi, Director of      through spending on local      AND A LONG GROWING
 Facility, a state of the art     People and Culture.             vendors, contractors and
                                                                                                 SEASON.”
 50,000 square foot cannabis                                      service providers. The
                                                                                                 –
 R&D centre, largely funded       “I moved to Kelowna in          company also provides
                                                                                                Aman Malhi
 by Scott’s Miracle-Gro &          November 2019 and have         opportunities for local
                                                                                                Director of People
 Hawthorne Gardening.              absolutely loved the           university co-op students,
                                                                                                and Culture, Flowr
                                   Okanagan area since day        investing in the leaders of
Founded in 2017, Flowr has         one,” states Malhi. “The       the future to help take our
more than doubled its staff        Okanagan climate is            business to the next level”
in the last year, employing        attractive to people and       says Malhi.

                                                                                                                     27
DIGITAL

     WE’RE BUILDING
     A COMMUNITY
     THAT’S UP TO
     [CODE]

28   DIGITAL
$1.67B
in annual revenue

693
tech companies,
12,500 employees

$35M
Innovation Centre
puts multiple high-tech
businesses under
one roof
                          TECH THAT’S                      Animation studios, game           part of its appeal for start-

36km
                                                           developers, Canada’s premier      ups. The lifestyle, the
                          PUNCHING                         medical record platform,          relaxed pace, lower costs
                          ABOVE ITS                        AI-powered online content         of living and good weather

of Dark Fibre network     WEIGHT.                          filtering systems, aviation
                                                           satellite data tracking systems
                                                                                             make a pretty attractive
                                                                                             addition to the
in Kelowna                                                 …and the list goes on.            compensation package.
                          Today, there are more people
                          employed in the BC tech
                          sector than in mining, oil,      One success story is Lane
                          gas and forestry combined.       Merrifield, currently a Dragon    Kelowna’s downtown
                          And it’s no secret that          on CBC’s Dragon’s Den,            has also become
                          technology has dramatically      and the co-founder of the         a tech hub that
                          changed the local landscape,     massively popular online          attracts businesses
                          particularly in Kelowna,         game, Club Penguin. After         and investors from
                          which is part of Canada’s        selling the business to Disney,   around the world,
                          Digital Tech Supercluster.                                         with buildings like
                                                           he started FreshGrade, a
                                                                                             the Innovation Centre
                          The Okanagan region              portfolio and assessment
                                                                                             promoting collaboration
                          is an important part of          platform used by educators
                                                                                             and idea-sharing.
                          the Cascadia Innovation          around the globe. He also         There is also 36km of
                          Corridor, linking innovators     helms Wheelhouse, which           dark fibre infrastructure
                          in British Columbia with         supports the growth and           installed in Kelowna,
                          others in Washington             development of early-             ready for company
                          State and as far down            stage tech companies              networks to get
                          as Silicon Valley.               and entrepreneurs.                hooked up.

                          The diversity of the area’s      The Okanagan’s position as
                          digital tech boom is exciting.   a recreational mecca is also

                                                                                                                             29
DIGITAL

     ASHLEY & TODD’S
     PIXELLENT
     ADVENTURE
     Yeti Farm Creative’s husband and wife founders
     drew on their big city experience to animate
     Kelowna’s digital studio scene.
     Rocket Monkeys. Pete the Cat.          Rewind to 2007. Creative guy
     Angry Birds. Beat Bugs. DNAce.         Todd Ramsey has been working
     Hotel Transylvania. Any of these       as an animator and director
     animated series ring a bell? If not,   in Vancouver, while Ashley
     maybe you’re familiar with where       has been producing various
     they’re playing: Netflix, Amazon       children’s animated shows.
     Prime, Nickelodeon, Teletoon,          After starting their own company
     Corus, YouTube.                        and becoming parents, they
                                            decided in 2010 to move closer
     It’s big time stuff for Yeti Farm,     to family in Kelowna.
     the Kelowna-based digital
     animation studio that has hit          “It was a huge risk and took
     warp speed in the last few years.       us a few years to get going,”
     Animating shows under contract          Ashley explains. “The animation
     for other companies, they’ve            industry was just beginning
     steadily expanded to the point          here. There was Disney, then
     where they’re writing, developing       Bardel Animation and The Centre
     and pitching their own series.          for Arts and Technology was
     Recently three ideas have been          teaching animation. So we were
     green lit to develop into prime time    lucky we had lots of existing
     pilots, one of them a live action       relationships outside the
     series. How did this all happen?        region to build on.”

30          DIGITAL
“It can be seen as very
                                                                                                      brave to start a studio here,
                                                                                                      but it’s also been a very
                                                                                                      selfless and humbling thing.
                                                                                                      Todd and I are both really
                                                                                                      proud and grateful. We
                                                                                                      feed and build families.”

                                                                                                     “A lot of people in the studio
In 2012 the couple rented                                                                             now have kids and homes
space, hired five students                                                                            and mortgages and cars
from the school and secured                                                                           and it’s kind of neat, right?”
their first roster of work with
Electronic Arts, producing
the heads on the athletes         While we were scaling up, I       our competitors in a tough
in various games like FIFA,       worked weekly with advisors       market, particularly against
UFC and NHL. “Pretty soon         looking at different financial    the overseas studios. The
we signed a three year lock-      models and how to handle          animation industry here is
in output deal with Atomic        our operation, which was          definitely bigger because
Cartoons for Netflix shows        changing drastically. We also     of our studio. It’s basically
like Rocket Monkeys and           participated on the advisory      grown from zero to one of
Beat Bugs, and that was           board of Okanagan College         the mid-sized employers          Where else can they lead
when it really took off. 2013     to shape their animation          of the area, maybe tripled       a really healthy balanced
to 2016 was pretty mega-          program so it would fit our       in size. Now with the pivot in   lifestyle where they animate
scale, scaling up to about 50     talent needs and they really      our studio space strategy        in the morning, hike in the
employees. Then we expanded       supported us in that.”            (they’ve gone 100% mobile        afternoon and then hop
again, and by 2019 we had                                           since COVID-19), I think it      back on at night? “That’s the
about 160 artists and a 7,000     “Now that we’re a certain         presents more opportunities      best part about the lifestyle
square foot studio space.”         size, we benefit from the BC     for ourselves and our staff.”    here. Oh, and the wine.
                                   Film and Media Tax Credits                                        Which every stressed-out
“Starting out I think we           (17.5%). There are also unique   “Today we’re producing           entrepreneur needs a lot of.”
 definitely benefited from a       tax credit bonuses for being      three prime time pilots.
 blend of support systems          in this region (12% Regional +    Prime time animation is a       “WE WERE ALSO PART OF THE
 with municipal, provincial        6% Distance) which gives us       totally different category       EARLY DAYS OF ACCELERATE
                                   a bit of an edge in terms of      in animated content, which
 and federal aid behind us.
                                                                                                      OKANAGAN AND THAT
                                                                     is emerging because
                                                                     live action shoots have          DEFINITELY HELPED ME
                                                                     been discontinued for the        AS AN ENTREPRENEUR.”
                                                                     foreseeable future. This is      –
                                                                     where I see huge potential.     Ashley Ramsay
                                                                     Then we’re also producing       Founder & CEO,
                                                                     our own animated property,      Yeti Farm
                                                                     Sweet Tweets, and are
                                                                     in development with a
                                                                     Canadian network for
                                                                     Kick Flip, a girl’s live
                                                                     action sports dramedy
                                                                     to be shot locally.”

                                                                                                                                       31
CONNECTING
     CANADA’S
     HEALTHCARE.
                                                                      QHR has two more products
                                                                      in market: FreedomRx, an
                                                                      e-prescription management
                                                                      tool for pharmacists, and
                                                                      Pharmacy EMR, which helps
                                                                      pharmacy staff manage their
                                                                      professional services. Both
                                                                      of these are now used in
                                                                      over 1,200 Shoppers Drug
                                                                      Mart pharmacies in Canada,
                                                                      following Loblaws’ purchase
                                                                      of QHR in 2016.

                                                                       QHR currently has 523           “KELOWNA IS ON THE
     Digital healthcare saw a        AccuroEMR, Canada’s largest       employees across Canada,
                                                                                                        MAP NOW, NOT ONLY AS A
     significant boost during the    single-platform electronic        with 368 of those in the
     pandemic, with patients         medical record software.          Kelowna head office.
                                                                                                        TOURIST DESTINATION, BUT
     connecting directly to their                                     “Our market is all across         ALSO FOR NEW BUSINESS,
     healthcare providers through    Mike Checkley, President          Canada, but from a talent        MATURING BUSINESS, AND
     video and messaging             of QHR and one of the             perspective Kelowna              AS A RESULT, CAREER
     platforms, including Medeo      three original developers of      continues to deliver,” says
     Virtual Care from Kelowna-      AccuroEMR, explains how           Checkley. “Kelowna is on
                                                                                                        OPPORTUNITIES.”
     based QHR.                      it came about. “I studied         the map now, not only as a       –

                                     Computer Science right here       tourist destination, but also    Mike Checkley
                                                                                                       President,
     The innovative healthcare       in the Okanagan. It’s been an     for new business, maturing
                                                                                                       QHR Technologies
     technology company              amazing experience to see it      business, and as a result,
     produces a suite of industry-   grow from those early days to     career opportunities.”
     leading products designed to    now the largest tech company
     streamline medical practices.   in the Okanagan with customers
     Their flagship product is       all across the country.”

32         DIGITAL
TO PROTECT
AND SERVE
– ONLINE.
“We have a mission to make        MITACS cluster grant of over                                       “WE LOOKED ALL OVER
 the internet a place where       three million dollars to work
 everyone is free to share        with universities. “We looked
                                                                                                      CANADA FOR LEADING
 without harassment or abuse,”    all over Canada for leading                                         UNIVERSITIES TO PARTNER
 explains Two Hat Founder         universities to partner with,                                       WITH, AND TO OUR
 and CEO, Chris Priebe. Since     and to our surprise, one of                                         SURPRISE, ONE OF OUR
 2012, his company’s AI-          our best has been here at
                                                                                                      BEST HAS BEEN HERE
 driven content moderation        home with UBC Okanagan.”
 platform has been identifying    Priebe states.                                                      AT HOME WITH UBC
 and preventing harmful                                                                               OKANAGAN”
 online behaviour, including      Most recently, the World                                            –
 cyberbullying, abuse, hate       Economic Forum selected                                             Chris Priebe
 speech, violent threats and      Two Hat as one of its most                                         Founder & CEO,
 child exploitation, all while    promising Technology                                               Two Hat
 enforcing rules of conduct in    Pioneers of 2020 for its
 online communities.              groundbreaking platform,          supporter of Two Hat and our
                                  offering the opportunity to       mission,” says Priebe. “I was
“Some of the largest              engage with other industry        still in my basement when
 companies in the world           leaders and work with public      I heard about AO and their
 trust our team to keep their     and private experts.              programs. They helped us
 users safe,” Priebe explains.                                      get our first desks, a mentor,
“We now process over 100          When asked about the              community services, as well
 billion human interactions       infrastructure in place to help   as legal and accounting firms
 every month. To put it in        get his organization off the      who volunteered and helped
 perspective, that’s six times    ground, Priebe credits the        get us set up. It would have
 the reported size of Twitter.”   many programs designed            cost thousands of dollars to
                                  to support start-ups here in      hire any of their services and
Two Hat’s success was             the Okanagan. “Accelerate         here they all were giving me
recognized in 2017 when they      Okanagan has definitely           amazing deals.”
were awarded the largest          been a great friend and

                                                                                                                         33
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