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Wisconsin Health Care Association Wisconsin Center for Assisted Living
ADVOCACY EDUCATION EXCELLENCE.
2021 Member Resource Guide
whcawical.org
Wisconsin Health Care Association Wisconsin Center for Assisted Living
ADVOCACY EDUCATION EXCELLENCE.
Dear WHCA/WiCAL Members,
2020 was a challenging year. Wisconsin’s long-term and post-acute care providers are a dedicated
group of individuals who care about the residents they serve and strive to provide excellent care despite
challenges.
As a member-driven organization, we encourage everyone to get involved:
PARTICIPATE in WHCA/WiCAL’s extensive education offerings
ADVOCATE for increased Medicaid reimbursement and support our Family Care budget requests
SERVE on a WHCA/WiCAL Committee
REGISTER for Spring Conference, Fall Convention, or one of our regional workshops
CONTRIBUTE to the WHCA/WiCAL Political Action Committee
WHCA/WiCAL’s mission is to improve lives by delivering solutions for quality care. The vision for the future
is to create a climate for long-term care providers in the state of Wisconsin that allows providers to thrive
by focusing on providing the best possible quality care to the frail elderly and persons with disabilities that
member facilities serve. By working together on the association’s key goals of Advocacy, Education, and
Excellence, WHCA/WiCAL constantly strives to achieve this vision.
In these challenging times punctuated by COVID-19, regulatory changes, and reimbursement challenges,
WHCA/WiCAL’s experienced staff continues to be ready to assist your facility and staff.
If you would like to discuss the benefits of becoming a WHCA/WiCAL member, please contact Director of
Development Jena Jackson at Jena@whcawical.org or call 608- 257-0125.
I look forward to the opportunity to meet and get to know each of you.
Sincerely,
Rick Abrams
President & CEO
WHCA/WiCAL
Rick@whcawical.org
2
Index
2021 Calendar of Events.........................................................................................................................................4
WHCA/WiCAL Staff...........................................................................................................................................5-6
Communications Resources.....................................................................................................................................7
ADVOCACY
WHCA/WiCAL Legislative Day.......................................................................................................................8
WHCA/WiCAL Political Action Committee.....................................................................................................9
WHCA/WiCAL Contract Lobbyists ............................................................................................................... 11
EDUCATION
Care Classic Golf Outing.................................................................................................................................12
Virtual Spring Conference & Expo..................................................................................................................13
Fall Convention & Expo....................................................................................................................................13
WHCA/WiCAL Leadership Academy...........................................................................................................14
5TH Annual Quality Symposium.......................................................................................................................14
Cultivating LTC Leaders Webinar Series.........................................................................................................15
Standards of Care: Driving LTC Clinical Quality Webinar Series................................................................15
Financial Affairs Webinar Series.....................................................................................................................15
PEAL Webinar Series........................................................................................................................................16
WiCAL Learning Sessions................................................................................................................................16
Infection Preventionist Specialized Training....................................................................................................17
Educational Benefits.........................................................................................................................................17
George F. MacKenzie Scholarship.................................................................................................................18
EXCELLENCE
AHCA/NCAL National Quality Awards Program........................................................................................19
WiCAL PEAL..................................................................................................................................................... 20
LTC Trend Tracker..............................................................................................................................................21
Clinical Resource Center..................................................................................................................................21
CareForTheAging.org...................................................................................................................................... 22
WisCaregiver Careers Program..................................................................................................................... 23
WHCA/WiCAL Career Center...................................................................................................................... 23
WHCA Board of Directors.................................................................................................................................... 24
WiCAL Council...................................................................................................................................................... 25
2021 WHCA/WiCAL Committees................................................................................................................ 26-27
WHCA/WiCAL Service Corporation.................................................................................................................. 28
2021 Elite Premier, Elite, Prime, Select, and Gold Business Partners................................................................. 29
3
2021 CALENDAR OF EVENTS
For the most up-to-date information, please visit: whcawical.org/calendar
January 6 May 5 September 8
Cultivating LTC Leaders: Mastering the Cultivating LTC Leaders: Policies and Cultivating LTC Leaders: The Operator’s
Long-Term Care Survey Process Procedures – Should You Have a Policy Guide to Understanding the
Part 1: Survey Success for Everything? (Tremendous!) Impact of the MDS
January 20 May 19 September 15
Standards of Care: Something Seems Standards of Care: Breathe Easy – Standards of Care: Pain
Off – Identifying Changes in Condition Respiratory Care and Services
September 29
January 26 May 25 WHCA/WiCAL Annual Business
WHCA Committee and Board Meetings WHCA Committee and Board Meetings Meeting
September 29 - October 1
February 3 June 2 WHCA/WiCAL Fall Convention & Expo
Cultivating LTC Leaders: Mastering the Cultivating LTC Leaders: Driving
Long-Term Care Survey Process Part 2: Excellence through QAPI
Survey Essentials October 6
June 16 Cultivating LTC Leaders: Fundamentals
February 17 Standards of Care: Skin/Wound Care, of Defense Part 1: Falls, Infection
Standards of Care: Fall Prevention Pressure Ulcer Prevention Control/COVID-19 Outbreak
and Management Management, Pressure Ulcers,
June 22 Elopement, Wrongful Death
February 23 WHCA Committee and Board Meetings
WHCA Committee and Board Meetings October 20
Standards of Care: End of Life Care –
July 7 Hospice and Palliative Services
March 3 Cultivating LTC Leaders: Internal
Cultivating LTC Leaders: SNF Investigations
Compliance Programs – Essentials of the November 3
Facility Risk Assessment and Work Plan July 19 Cultivating LTC Leaders: Fundamentals
WHCA/WiCAL Care Classic Golf of Defense Part 2: Falls, Infection
March 17 Outing Control/COVID-19 Outbreak
Standards of Care: Reducing Infections Management, Pressure Ulcers,
in Long-Term Care Facilities July 21
Elopement, Wrongful Death
Standards of Care: Depression, Anxiety,
March 23-25 and Trauma Informed Care November 17
WHCA/WiCAL Legislative Day Standards of Care: Nutrition, Hydration,
and Weight Loss
August 4
April 1-19 Cultivating LTC Leaders: Achieving
WHCA/WiCAL Spring Conference Objectives through People: Topics in December 7
& Expo Human Resources WHCA Committee and Board Meeting
April 7 August 18 December 8
Cultivating LTC Leaders: Legal Aspects Standards of Care: Dementia Care,
Cultivating LTC Leaders: Lessons from
of Documentation Behavioral Health, and Antipsychotic
Headlines: Case Review 2021
Reduction
April 21
Standards of Care: Care of the August 24 December 15
Standards of Care: Incontinence, UTI,
Dialysis Recipient WHCA Committee and Board Meetings
and Catheters
4
Wisconsin Health Care Association Wisconsin Center for Assisted Living
ADVOCACY EDUCATION EXCELLENCE.
WHCA/WiCAL Staff
Contact us at 608-257-0125
Rick Abrams | JD WHCA/WiCAL President & CEO | Rick@whcawical.org
Rick Abrams is the President & CEO of WHCA/WiCAL. With more than 15 years working in the long-term care
profession, Rick brings a wealth of health care experience, including prior work at the New Jersey AHCA/NCAL
Affiliate, and as COO at AHCA/NCAL. More recently, Rick has worked with the American Medical Association and
the Wisconsin Medical Society. Rick holds a Bachelor of Arts from the University of Minnesota and a law degree from
Seton Hall University School of Law.
Jim Stoa | JD Director of Government Relations and Regulatory Affairs | Jstoa@whcawical.org
Jim Stoa is WHCA/WiCAL’s Director of Government Relations and Regulatory Affairs. Jim holds a Bachelor’s Degree
in Political Science from UW-Madison and a law degree from the University of Wisconsin Law School. Jim has five
years of experience in policy and press relations in the Wisconsin State Legislature, serving as Chief of Staff in the
State Senate and as Policy and Communications Advisor for two State Representatives. Jim is a registered lobbyist
for WHCA/WiCAL. As Director of Government Relations and Regulatory Affairs, Jim works on legislative advocacy,
federal/state regulatory review and assistance, survey compliance matters, and legal issues.
Pat Boyer | MSM, RN, NHA Director of Quality Advancement and Education | Pat@whcawical.org
Pat Boyer has more than 30 years of professional health care experience and is nationally recognized for her
expertise in LTC clinical and operational matters. Her areas of expertise include long-term care and post-acute
operations, state and federal compliance programs, and performance improvement process development. With Pat’s
clinical and operational expertise, she has valuable credentials that add to the value proposition of WHCA/WiCAL’s
membership. Pat is responsible for assisting members with quality advancement efforts and developing the curriculum
of WHCA/WiCAL’s educational offerings with the association’s member-driven Education Committee.
Kate Dickson | MPA Director of Reimbursement Policy | Kate@whcawical.org
Kate Dickson is a graduate of the Andrew Young School of Policy Studies at Georgia State University with a Master of
Public Administration, as well as a graduate certificate in Public Health. Kate has a strong background in quantitative
analysis and statistical research. She has held internships with the American Cancer Society, Childspring International
and the Lupus Foundation of America. Hired in 2014, Kate provides WHCA/WiCAL members with data, policy, and
financial analysis – particularly the Wisconsin State Nursing Home Payment Methodology and Family Care MCO
reimbursement questions. Please contact Kate with questions that you have about any of these matters.
5
Wisconsin Health Care Association Wisconsin Center for Assisted Living
ADVOCACY EDUCATION EXCELLENCE.
Jena Jackson | Director of Development | Jena@whcawical.org
Jena has a diverse background in brand management, public relations, and business development. With her nearly
20 years of professional experiences, she provides WHCA/WiCAL with fresh perspectives and ideas for growth.
Jena holds a bachelor’s degree from the University of Northern Iowa in Public Relations with minors in Journalism
and Theater. She has a diverse background in corporate training, vendor management, government relations,
event planning, and sales and marketing. Jena has 10+ years of professional experience specifically pertaining
to business growth, relationship development, and client/member engagement. Jena continues to use her array of
professional experiences and background to help grow WHCA/WiCAL membership, develop lasting partnerships,
and enhance offerings and benefits to both members and business partners. Jena handles all association events from planning to
execution, including the annual Spring Conference & Expo, Care Classic, and Fall Convention & Expo. She also manages all member
and business partner relations, marketing & advertising opportunities, while also serving on the various association committees.
Kate Battiato | MPA Director of Workforce Development | Kbattiato@whcawical.org
Kate Battiato is the Director of Workforce Development of WHCA/WiCAL. A proud “Double Badger,” Battiato has a
Bachelor’s in Political Science from the University of Wisconsin-Madison and a Master’s in Public Affairs from the La
Follette School of Public Affairs. She brings a unique mix of public policy and HR experience to WHCA/WiCAL. Kate
holds certifications in Career Development Facilitation (GCDF) and Federal Job Search Training and Coaching (CFJST
and CFCC). Kate has served as a Policy Consultant, Legislative Aide, and a Management Analyst, all of which have
built her knowledge of how policy, processes, and people can combine for the better, and what adjustments to make
when the outcomes are less than desirable. Kate enjoys working with teams to conduct process analysis and mapping,
develop actionable performance measures, and resolve team conflict to create organizational value.
Jammie Moore | Director of Administrative Services | Jammie@whcawical.org
Jammie oversees day-to-day operations of WHCA/WiCAL. She provides membership services, manages
the membership database, tracks financial information, and handles accounts payable and receivable for the
association. Jammie has been with the association for 23 years. If you have any questions regarding billing of dues
or educational seminars, please feel free to contact her directly. Her organizational skills keep WHCA/WiCAL
running smoothly and are instrumental in the success of Spring Conference and Fall Convention.
Allison Cramer | Director of Communications | Allison@whcawical.org
Allison Cramer is the Director of Communications for WHCA/WiCAL. Throughout her career, Allison most recently
served as a Legislative Assistant to the Senate Majority Leader and the Vice-Chair of the Joint Committee on Finance
concurrently. As a member of the public affairs team, Allison assists with WHCA/WiCAL’s lobbying efforts, primarily
through engaging members in key legislative priorities. In addition, she is the managing editor of Continuum,
WHCA/WiCAL’s annual trade publication, and is responsible for WHCA/WiCAL’s weekly e-newsletter,
CareConnection and monthly e-newsletter, WiCAL Wires. Allison is a graduate of the University of Wisconsin-
Madison with a Bachelor of Arts in Political Science and minors in Education Policy Studies and German.
Brian Purtell | JD Legal and Regulatory Advisor | Brian@whcawical.org
Brian serves as the Legal and Regulatory Advisor to WHCA/WiCAL. He has more than 25 years of health law
legal experience, most of which with WHCA/WiCAL. He is a leading voice of the long-term care profession
in Wisconsin and nationally through AHCA/NCAL. His years of association experience have allowed him to
establish the necessary skills, knowledge, reputation, and credibility to serve the WiCAL and WHCA memberships.
He supports the association’s legislative and regulatory advocacy and provides assistance on legal matters.
6
Communication Resources
WHCA/WiCAL offers members up-to-date information using direct membership communications in print
and electronic media. As a member of our statewide network of long-term and post-acute care providers,
you have access to all the news and information that you need to know as an assisted living or skilled
nursing facility provider.
To sign up to receive WHCA/WiCAL’s communications, please visit whcawical.org/contact to fill out
the form.
CareConnection: The weekly electronic newsletter, CareConnection,
has the most up-to-date information for long-term care providers in
the state;
WiCAL Wires: The monthly electronic newsletter, WiCAL Wires, has
news and information specific to assisted living providers;
Workforce Wednesday Newsletter: The monthly electronic
newsletter, Workforce Wednesday Newsletter, has up-to-date
information on workforce trends, recruitment strategies, and resources;
Member Alert: WHCA/WiCAL sends out announcements on
important issues that need immediate action from members of
Wisconsin’s long-term and post-acute care provider community;
Member Memo: WHCA/WiCAL sends out regular notifications on
important issues that Wisconsin’s long-term and post-acute care
provider community need to be informed;
Continuum: WHCA/WiCAL’s annual trade publication Continuum
offers feature articles on the trends that are important to Wisconsin’s
long-term and post-acute care provider community;
Social Media: WHCA/WiCAL’s social media presence keeps
members aware of the articles and events that staff are following.
Follow WHCA/WiCAL on: Facebook, Twitter, LinkedIn, and YouTube.
7
When: Tuesday, March 23, 2021-
Thursday, March 25, 2021
Location: Held Virtually
Cost: Free
WHCA/WiCAL depends on our members to get the word out to their State Legislators
about the perspective of Wisconsin’s long-term care providers regarding the 2021-23
Biennial State Budget. Our strong grassroots advocacy efforts create new opportunities
for Wisconsin’s long-term care provider community, but we need your continued
support! It is all about strength in numbers. The more WHCA/WiCAL members
participate in this effort, the stronger the voice of Wisconsin’s long-term care provider
community will be.
Our legislative day will include a briefing on how to advocate successfully by
WHCA/WiCAL’s Public Affairs Team and a panel discussion by key players in
Wisconsin’s health care, including invited guests from the Wisconsin State Legislature
and from the administration. Following the briefing and discussions, attendees will
attend virtual meetings with their legislators’ offices for scheduled meetings to discuss
the top priorities of the long-term care provider community.
For more information, please visit whcawical.org/legislativeday
8
When it comes to decisions by the state legislature, Wisconsin’s long-term care
community needs to have skin in the game. Okay, that’s not exactly breaking news.
But this legislative session, the long-term care community needs to be in a strong
position to communicate to key legislators the immediate need to address Wisconsin’s
LTC workforce shortage crisis, which is due in part to Wisconsin being one of the worst
Medicaid reimbursement systems in the country.
As you know, WHCA/WiCAL has requested that a representative from each member
facility contribute $2/bed to the WHCA/WiCAL Political Action Committee.
Please visit whcawical.org/pac to contribute today!
9
Contract Lobbyists
Ramie Zelenkova | Partner | Rzelenkova@hwz-gov.com
Ramie has over a decade of experience in lobbying, grassroots advocacy and legislative research and has worked to maintain
strong relationships with legislative members on both sides of the aisle. Ramie represents clients in areas such as health care, long-
term care, education, and child welfare with particular experience with the Wisconsin Medicaid Program. Ramie remains active in
her community by volunteering her time to local charities and served as past-chair of Kennedy Heights Community Center Board,
a center dedicated to creating a support network for low to moderate income families. Ramie is a graduate of the University of
Wisconsin-Madison.
Greg Hubbard | Partner | Ghubbard@hwz-gov.com
Greg represents a wide range of interests and has a broad base of knowledge from experience on controversial and landmark
issues in the areas of energy, telecommunications, taxation, environment, natural resources, and land use. Greg has nearly 25
years of combined legislative and lobbying experience having spent over a decade working for several Republican legislators,
including serving as Chief of Staff to a Majority Leader in the Wisconsin State Senate. During contentious legislative redistricting
efforts in 2000, Greg provided analysis and advice to Assembly and Senate Republican leadership. Greg is a graduate of the
University of Wisconsin-LaCrosse.
Katie White | Associate | Kwhite@hwz-gov.com
Katie is an Associate at HWZ with a decade of combined government affairs and legislative experience, focusing
on issues related to health care and long-term care. She also brings extensive knowledge of the legislative process
as she spent six years managing constituent relations and office operations for Wisconsin State Senator Rob Cowles.
She received her Bachelor’s degree in Political Science from the University of Wisconsin-Madison.
11A George F. MacKenzie
Education Fund Event
whcawical.org/careclassic
Proceeds support long-term
care scholarships
Cottage Grove, WI
12VIRTUAL SPRING CONFERENCE
April 1 19, 2021 | whcawical.org/spring
FALL CONVENTION & EXPO
September 29 - October 1, 2021 | whcawical.org/fall
The Osthoff Resort, Elkhart Lake
132021 WHCA/WiCAL Educational Offerings:
LEADERSHIP ACADEMY FINANCIAL AFFAIRS WEBINAR SERIES
WHCA/WiCAL is proud to partner with Blue Rock WI to WHCA/WiCAL is pleased to offer the Financial Affairs
provide a customized approach to leadership development Webinar Series available exclusively to our members. This
for post-acute and long-term care. The Academy has a series will provide a briefing, background, and forum for
measurable organizational impact because it helps emerging members to learn, network, and share ideas about many of
leaders build on their strengths while working on sector- the critical financial affairs issues SNF and AL providers face
specific problems. on a day-to-day basis. Please be sure to contact WHCA/
WiCAL for webinar access information. Kate Dickson,
The Leadership Academy is comprised of 5 courses, spaced
WHCA/WiCAL Director of Reimbursement Policy, will
4-6 weeks apart. Each course is focused on a different
coordinate and moderate the Financial Affairs
aspect of becoming an effective leader. Courses are 1 day in
length with built-in opportunities for action learning and time Webinar Series.
to address actual health care problems.
For more information,
Courses include:
please visit whcawical.org/
•Strengthening Your Practice of Leadership
•Leading Change and Innovation That Sticks
financialaffairs
•The Leader as a Master Communicator
•Leading High Performing Teams FIVE-STAR ENHANCE QUALITY
QUALITY RATING COMMUNICATION PLAN
•How Leaders Maintain a SYSTEM IMPROVE GOAL
PERFORMANCE SETTING
Focus on the Future
For more information,
THE 5TH ANNUAL WHCA/WiCAL
please visit whcawical.org/ QUALITY SYMPOSIUM
leadershipacademy WHCA/WiCAL is pleased to invite you to the 5th Annual
Quality Symposium. The theme for this year’s symposium is
“Back to Basics.” This event will offer valuable opportunities
to gather new tolls and resources, network with peers and
stakeholders, and invest in yourself as a clinician or operator to
successfully navigate the challenging world of long-term care.
The 2021 symposium will focus on topics such as the 5-star
ranking system, quality measures and reporting, and
rehospitalization.
For more information,
please visit whcawical.org/
qualitysymposium
142021 WHCA/WiCAL Educational Offerings:
CULTIVATING LTC LEADERS STANDARDS OF CARE: DRIVING LTC
WEBINAR SERIES CLINICAL QUALITY WEBINAR SERIES
WHCA/WiCAL is excited to partner with Proactive Medical WHCA/WiCAL is excited to partner with Proactive Medical
Review to present the Cultivating LTC Leaders webinar series. Review to present the Standards of Care: Driving LTC Clinical
This 12-month webinar series addresses hot topics in nursing Quality webinar series. This 12-month webinar series focuses
home operations to develop skills in managing current on nursing facility systems of care and managing common
clinical-regulatory, legal and compliance risks. A team of conditions treated in the LTC setting. Each session addresses
expert presenters offers insight on systems and strategies standards of care, staff training/competency focus areas,
to advance preparedness for the varied challenges facing critical nursing assessment/documentation principles,
LTC leaders, with practical solutions, templates, tools, and care planning guidance, recommended QA activities, and
resources. practical daily operations guidance with extensive use of
When: First Wednesday of each month from 1-2:15 p.m. CST case examples.
| January 6 – December 8, 2021 When: Third Wednesday of each month from 1-2:15 p.m.
What to Expect: Participants will advance proficiency in CST | January 20 – December 15, 2021
identifying and mitigating facility risks and gain practical What to Expect: Develop skills for strengthening clinical
skills in implementing operational strategies to address critical systems and improving care quality.
industry challenges. Price: The price is $60 per session for members and $90
Price: The price is $60.00 per session for members and for non-members. The price to register for the entire series is
$90.00 for non-members for individual webinars. The price $660 for member and $990 for non-members. If you register
to register for the entire series is $660.00 for member and for the entire series, you will receive access to the recorded
$990.00 for non-members. If you register for the entire webinars.
series, you will receive access to the recorded webinars.
For more information,
please visit whcawical.org/
For more information, standardsofcare
please visit whcawical.org/
cultivatingltcleaders
152021 WHCA/WiCAL Educational Offerings:
FREE EDUCATION OFFERINGS FOR ASSISTED LIVING MEMBERS
Wisconsin Health Care Association Wisconsin Center for Assisted Living
PEAL WEBINAR SERIES WiCAL LEARNING SESSIONS
WiCAL members are encouraged to maximize their The Wisconsin Center for Assisted Living is pleased to offer its
membership benefit via participation in the association’s members a regular series of membership Learning Sessions
Performance Excellence in Assisted Living (PEAL) quality via webinar designed to help inform and engage managers
advancement program. PEAL is part of the larger Wisconsin and staff of WiCAL member facilities on a series of topics
Collaborative Coalition for Excellence in Assisted Living critical to the assisted living profession.
(WCCEAL), which is the Department of Health Services’
initiative encouraging proactive compliance and recognizing
assisted living providers who participate in a DHS-approved, These on-point meetings offer WiCAL members the
association-based quality initiative. opportunity to raise issues with their peers as well as
WHCA/WiCAL staff and have the opportunity to hear from
a variety of experts, consultants, and professionals in areas
The Performance Excellence in Assisted Living (PEAL) relevant to assisted living providers.
program is designed to provide WiCAL members with key
performance improvement techniques. The PEAL webinars
will focus on utilization of evidence-based standards of For more information, please visit
performance management and quality advancement.
whcawical.org/wicallearning
For more information, please visit
whcawical.org/pealwebinars
162021 WHCA/WiCAL Educational Offerings:
EDUCATIONAL BENEFITS
10% Member Discount On Compliance Requirements
And Education Needs
INFECTION PREVENTIONIST As experts in senior care, CE Solutions partners with you
SPECIALIZED TRAINING to meet compliance requirements while streamlining your
AHCA is pleased to offer a specialized training certification staff education process through online courses designed
program for healthcare professionals who desire to serve to meet the needs of long-term care staff. In addition, their
as Infection Preventionists (IPs) as established in the CMS robust e-learning system provides numerous reporting
Reform of Requirements of Participation for Long-Term Care tools for the HR professional that allow for the tracking of
Facilities. course progress, course completions, and the assessment of
individual learning. They can also provide you with custom
packages for specific education needs.
The course is an online, self-study program with 23 hours
of training. It includes online lectures, case studies and
interactive components taught by an array of experts from For more information, please visit discovercesolutions.com/
around the country. AHCA’s/ NCAL’s Infection Preventionist vgmed
Specialized Training (IPCO) training content includes:
• A thorough explanation of the impact of infections on
the people who live, work, and visit nursing centers
• Definitions of essential components of an effective
infection prevention and control program
10% Discount on Online Dementia Care Training
• Identification and management of common infections and Certification
• Strategies to prevent the spread of infections. HealthCare Interactive’s CARES online dementia care
• Identification and description of the steps necessary for training program meets the State of Wisconsin dementia
infection surveillance, antibiotic stewardship, training requirements, and each staff member who
investigating, tracking, and reporting infections completes any of the 5 online training programs can get
• Successful implementation strategies certified by the Alzheimer’s Association at no additional
cost. Pricing starts at $24.95 per person, and affordable
site licenses are available. Use the promo code
It addresses both clinical and organizational systems, WHCA10 at checkout to receive 10% off your entire
processes and cultural aspects of infection prevention and order!
control which are fundamental to effectively leading and
administering a center’s Infection Prevention &
Control program. If you have questions, or if you wish to place your order
by phone, call (952) 928-7722 or visit hcinteractive.com
For more information, please
visit educate.ahcancal.org
17George F. MacKenzie
Scholarhip
The George F. MacKenzie scholarship is named for the late
George F. MacKenzie, a former WHCA Executive Director,
WHCA president and former Administrator of the Wisconsin
Division of Health, in honor of his nearly 50 years of dedication
to Wisconsin’s long-term care community.
The scholarship provides financial assistance to students George F. MacKenzie
pursuing a degree related to long-term care and health services.
The Scholarship Has Provided More than
$150,000 in Aid!
DID YOU KNOW?
Staff from
WHCA/WiCAL
member facilities, business
partners, and their families
are eligible
for scholarships!
18The AHCA/NCAL National Quality Award Program
Inspiring Excellence Since 1996
WHAT IS THE AHCA/NCAL NATIONAL QUALITY AWARD PROGRAM?
The AHCA/NCAL National Quality Award Program recognizes long term and post-acute care organizations across the nation for quality.
Based on the Baldrige Performance Excellence Framework, a nationally recognized method for improving business performance, the
Program sets high standards for quality and excellence. The Program has three levels of awards: Bronze – Commitment to Quality, Silver -
Achievement in Quality, and Gold – Excellence in Quality, each of which set progressively higher standards for performance. By moving
through the three award levels, organizations will improve the quality of the care and services they provide.
BRONZE AWARD – SILVER AWARD – GOLD AWARD –
Committment to Quality Achievement in Quality Excellence in Quality
The goal of this award level is to provide At this level, applicants respond to a sub-set At this final level of the Program, applicants
applicants with the tools and resources they of the Baldrige criteria to continue to learn must apply the Baldrige criteria in its entirety
need to achieve performance improvement and develop effective approaches to drive to show superior performance in areas of the
through the introduction of the Baldrige continual improvement of performance and criteria including leadership, strategic
criteria. health care outcomes. - planning, and customer and staff satisfaction.
WHY SHOULD MY ORGANIZATION APPLY?
Performance Improvement
The Program provides a proven framework that organizations can use to make
improvements in any clinical, quality or other operational outcome area. 90 percent of
applicants identify performance improvement as a main reason in applying for an award.
Superior Outcomes
Research shows that Silver and Gold recipients have superior performance in key quality
outcome areas such as 30-day hospital readmission, off-label use of antipsychotics, Orchard Ridge, Genesis Healthcare – Florida
Five-Star ratings, occupancy rate and operating margin.
Regulatory Demands
The Program criteria prepares providers for regulatory demands such as CMS’ Quality
Assurance/Performance Improvement (QAPI) requirements and the Medicare and
Medicaid Requirements of Participation (RoP).
Team Engagement
Bring your team together for one common goal. The application process serves as a team ACC Care Center – California
building activity to engage staff across all levels of your organization.
Esteemed Recognition FOR MORE INFORMATION
The AHCA/NCAL National Quality Award provides national, external validation of high VISIT: www.ahcancal.org/qualityaward
quality care and services – the perfect information to share with your consumers, EMAIL: qualityaward@ahca.org
stakeholders and referral partners. CALL: 202.842.4444
Sponsored by
192021 PEAL Curriculum
WiCAL members are encouraged to maximize their membership benefit via participation in the association’s
Performance Excellence in Assisted Living (PEAL) quality advancement program. PEAL is part of the larger Wisconsin
Collaborative Coalition for Excellence in Assisted Living (WCCEAL), which is the Department of Health Services’
initiative encouraging proactive compliance and recognizing assisted living providers who participate in a DHS-
approved, association-based quality initiative.
PEAL is a Baldrige-based program in which facilities first embark on an internal self-analysis of their organization. Upon
establishing foundational elements, participants learn or enhance their performance improvement processes that can
be utilized in clinical and nonclinical performance efforts. Unlike some other programs, there are no additional fees
for members to participate in PEAL. Participation in PEAL/WCCEAL allows facilities to access critical data comparing
their performance and quality to all other WCCEAL participating facilities, in quality variables and an annual resident
satisfaction survey. WCCEAL is gaining significant recognition and attention, and participation is taking on greater
tangible significance. WiCAL members that do not currently participate in PEAL are encouraged to join their fellow
members in this important initiative.
The Performance Excellence in Assisted Living (PEAL) program is designed to provide WiCAL members with key
performance improvement techniques.
For more information, please visit whcawical.org/peal
20The Clinical Resource Center
Your Access to Evidenced-based Care and Training Modules All skilled nursing members and
Nursing home members and PEAL/WCCEAL members in good PEAL/WCCEAL members in good
standing are reminded that all personnel are able to register for standing have access to the CRC.
and use the Clinical Resource Center (CRC) for access to a wealth Whereas previously there was only a
of clinical standards of practice and training materials. The CRC facility username and password, the
has been recognized nationally as a model of collaboration system has changed to allow individuals to have their own access
between regulators and provider associations working toward and not be dependent upon one facility registration. All skilled
improving and easing access to authoritative resources for the nursing and eligible PEAL/WCCEAL facility members should be
provider community as well as survey personnel. taking advantage of this tremendous resource to identify sources
for policy and procedure development. Importantly, the access
The CRC developed initially through a grant awarded to includes, free of charge, all of the American Medical Director
Wisconsin’s skilled nursing associations. It has been embraced by Association (AMDA) Clinical Practice Guidelines, which would
state and federal officials as an invaluable source of information. cost over $800.00 if you were to purchase these through AMDA.
UW Madison’s Center for Health Systems Research and Analysis
(CHSRA) is the contractor that develops and maintains the CRC, To access the CRC, go to crc.chsra.wisc.edu to either sign in with
in conjunction with WHCA/WiCAL staff and members of the your existing account, or to set up your own new registration.
Advisory Committee. Questions regarding access should be directed to the CRC
Helpdesk found on the homepage.
LTC Trend Tracker
LTC Trend Tracker is a web-based tool that enables long term and post-acute care providers, including assisted living,
to access key information that can help their organization succeed. This exclusive benefit for AHCA/NCAL
members, allows skilled nursing and assisted living organizations to benchmark personal metrics to those of
their peers and examine ongoing quality improvement efforts. LTC Trend Tracker is AHCA/NCAL members’
one-stop-shop to gain timely information and valuable insight about their own performance as well as the
entire profession’s.
Behold the Power of Information: With just a few clicks of a button, LTC Trend Tracker gives you access to government data collected
by the Centers for Medicare and Medicaid Services (CMS) on skilled nursing centers – providing you with one central hub for all your
reporting needs. For assisted living members, LTC Trend Tracker allows you to upload and track key quality metrics. Use the Dashboard
to quickly see how you are trending on key metrics compared to your peers. Quickly download reports to share and engage staff
members as well as area providers to build partnerships.
Enhance Your Commitment to Quality: Improving quality care is a journey, and LTC Trend Tracker is the tool you need to ensure
your organization stays on track. Monitor your progress on quality measures, Five-Star, AHCA/NCAL Quality Initiative goals, hospital
readmission rates and more. Identify areas your organization should address in order to improve and set your own performance
targets. Demonstrate your dedication to quality to your patients and residents with verifiable results.
Gain a Competitive Edge: Monitoring only your own performance isn’t enough to stay relevant in today’s long term and post-acute
care market. LTC Trend Tracker provides information on fellow providers from a local, regional and national perspective, so you can see
how you measure up (individual organization’s information stays private; LTC Trend Tracker only reports in the aggregate). Benchmark
yourself to those of your peers and keep your organization ahead of the curve.
Take Advantage of Your AHCA Membership: More than 8,000 skilled nursing centers and assisted living communities have signed
up to use LTC Trend Tracker – at no additional cost to their organization. You must be an AHCA member to access this
valuable resource.
21Wisconsin.carefortheaging.org is an informational resource that aims to foster a
deeper understanding on the wide range of career pathways available
in the profession and inspire those who are looking for a new career
opportunity to become a part of this rapidly growing and
exceptionally rewarding field.
We recognize that job seekers need support and information to
navigate the various career pathways available. We have developed
resources that you may find helpful as you navigate the field.
We Invite You To:
Explore our featured career-focused videos from current caregivers who
have passionately shared their inspirational journey in the field to give
you a glimpse into their world, and
Peruse other resources including education and training requirements,
salaries, and advancement opportunities to help you find the
right fit as you prepare to embark a career in this noble field.
22Last year, WHCA/WiCAL announced that we partnered with the Wisconsin Department of Health Services
(DHS) to assume administration of the WisCaregiver Careers program, a successful CNA training initiative
started by DHS in 2018.
The WisCaregiver Careers program provides free CNA training and free nurse aide competency testing to
program participants and coordinates an employer consortium, which provides $500 six-month retention
bonuses to WisCaregivers. In addition, the project will coordinate the implementation of a new 75-hour
CNA training curriculum with the goal of assisting nursing homes in establishing nurse aide training
programs.
Wisconsin nursing homes can participate in the program as employers or as training providers.
To sign up or to learn more, please contact WHCA/WiCAL’s Director of Workforce Development,
Kate Battiato at Kbattiato@whcawical.org.
The WHCA/WiCAL website has a Career Center tool
where members can post open positions.
Simply go to
www.whcawical.org/careers/post-a-job,
and fill out the proper information to submit
your employment opportunity.
You may also view submitted job postinhgs at
www.whcawical.org/jobs.
To access the job portals on the website, simply
click on ‘Careers’ on the pull-down menu, and
select ‘View Jobs’ or ‘Post a Job’.
23Wisconsin Health Care Association Wisconsin Center for Assisted Living
ADVOCACY EDUCATION EXCELLENCE.
WHCA Board of Directors Douglas
Bayfield
District 1 Green, and Walworth Counties Ashland
Iron
12 Vilas
District 2 Dane and Jefferson Counties Barnett Sawyer Washburn
Florence
District 3 Columbia, Crawford, Grant, Iowa, Lafayette, Richland, Sauk, Price Oneida 11 Forest
Marinette
Polk Barron Rusk
and Vernon Counties Taylor
Lincoln
Langlade
St. Croix 10
District 5 Milwaukee and Waukesha Counties Chippewa
Oconto
Menominee
Dunn Marathon
7 Shawano
District 6 Dodge, Fond du Lac, Ozaukee, Sheboygan, Washington, Pierce Eau Claire Clark
Pepin
Door
ee
and Winnebago Counties
un
Buffalo Portage Waupaca Brown
wa
Wood
Steve Kuranz
Ke
Outagamie
8
au
Jackson
ale
pe
District 7 Clark, Marathon, Portage, Shawano, Waupaca, and Wood Counties
em
WHCA Board President Manitowoc
Tr
Waushara
9 Adams Winnebago Calumet
La Crosse
Monroe
District 8 Brown, Calumet, Door, Kewaunee, Manitowoc, Oconto, and Juneau
Marquette
Green
Fond Du Lac
Lake Sheboygan
WHCA AT-LARGE Outagamie Counties Vernon 6
Columbus
REPRESENTATIVES Sauk Dodge
ton
e
Richland
District 9 Adams, Buffalo, Green Lake, Jackson, Juneau, LaCrosse, Marquette, Monroe,
ke
Crawford
ing
au
sh
Oz
Wa
70 Beds or Less Trempealeau, and Waushara Counties 3 Iowa Dane 2 5
aukee
Jefferson
Waukesha
Milw
Grant
Laura Holmstrom District 10 Barron, Chippewa, Dunn, Eau Claire, Pepin, Pierce, Polk, Rusk, and Racine
Lafayette Green Rock
1 Walworth
Delavan Health Services St. Croix Counties
Kenosha
Lholmstrom@nshorehc.com
District 11 Florence, Forest, Langlade Lincoln, Marinette, Menominee , Oneida, Price, Taylor, and Vilas Counties
Independent Providers District 12 Ashland, Barnett, Bayfield, Douglas, Iron, Sawyer, and Washburn Counties
Steve Kuranz
Hope Health & Rehab DISTRICT 1 Representative DISTRICT 9
Skuranz@ President Kris Sprtel President
oakridgecarecenter.com Dave Egan Congregational Home, Inc. Stacy Kopp
Real Property Health Facility Ksprtel@congregationalhome.org Grand View Care Center
Multi-Facility Degan@rphfcorp.com DISTRICT 6 Skopp@grandviewhome.org
Jeff Schueller Representative President Representative
North Shore Healthcare Bob Molitor Dovie Mauer Anthony Abela
Jschueller@nshorehc.com Alden Network Eden Senior Care Atrium Living Centers
Bob.molitor@thealdennetwork.com Dovie@edenseniorhc.com Aabela@atriumlivingcenters.com
Non-Proprietary Seat DISTRICT 2 Representative DISTRICT 10
Stephanie Sherman President David Mills President
Carriage Healthcare -OPEN- North Shore Health Care Melissa Walthall
Companies Representative Dmills@nshorehc.com Park View Home, Inc.
Ssherman@ Mwalthall@parkview-cc.com
Scott Frank DISTRICT 7
carriagehealthcare.com Representative
Oak Park Place President
Sfrank@oakparkplace.com Tonya Sweeney
Wisconsin DON Council Izzy Weinberg Ladysmith Care Community
-OPEN- DISTRICT 3 Champion Care Tonyas@ladysmithcarecommunity.com
President Izzy@championhcare.com
Representative DISTRICT 11
Business Partner Member Paul Fiscus
Maplewood of Sauk Prairie Aaron Topper President
Pat LeMire
M3 Insurance Pfiscus@maplewoodsaukprairie.com AA Healthcare -OPEN-
Pat.lemire@m3ins.com Representative Atopper@aahealthcaremgt.com Representative
Mark Scoles DISTRICT 8 Deb Klatkiewicz
Past Presidents Greenway Manor President Park Manor, Ltd.
Jeff Schueller Mscoles@greenwaymanor.net Josh Theis Debklatkiewicz@gmail.com
North Shore Healthcare DISTRICT 5 Green Bay Health Services DISTRICT 12
Jschueller@nshorehc.com Jtheis@nshorehc.com President
President
Representative Peggy Rahkonen
Mike Jones
Kevin Larson Willowcrest Health Services Mitul Lindemann Twin Ports Health Services
Spring Valley Health Care 414-762-7336 Synergy Health Care Prahkonen@nshorehc.com
Kevinl@svhcs.org Mjones@nshorehc.com Mitul@synergyseniorhc.com Representative
Dale Kelm
Deb Klatkiewicz
Park Manor, Ltd. Birch Haven Senior Living
Debklatkiewicz@gmail.com Dale@birchhavenseniorliving.com
24Wisconsin Health Care Association Wisconsin Center for Assisted Living
ADVOCACY EDUCATION EXCELLENCE.
Wisconsin Center for Assisted Living Regional Map
WiCAL Council Douglas
Bayfield
Region 1 Dodge, Fond du Lac, Jefferson, Kenosha, Milwaukee, Ozaukee, Racine, Walworth, Ashland
Iron
Vilas
Washington, and Waukesha Counties Burnett Washburn Sawyer
5 Florence
Price Oneida 11
Region 2 Columbia, Crawford, Dane, Grant, Iowa, Juneau, La Crosse, Lafayette, Monroe, Polk Barron Rusk
Forest
Marinette
Richland, Rock, Green, Sauk and Vernon Counties Taylor
Lincoln
Langlade
St. Croix Chippewa
Region 3 Adams, Brown, Calumet, Door, Green Lake, Kewaunee, Manitowoc Marinette, Dunn 44 Marathon
Menominee
Oconto
Pierce Shawano Door
Marquette, Menominee, Oconto, Outagamie, Portage Pepin
Eau Claire Clark
3
e
ne u
Buffalo Portage Waupaca Brown
wa
Wood
Shawano, Waupaca, Waushara and Winnebago Counties
Ke
Outagamie
au
Jackson
ale
pe
em
Manitowoc
Tr
Region 4 Buffalo, Chippewa, Clark, Dunn, Eau Claire, Jackson, Marathon, Pepin, Pierce, Rusk, St. Croix, La Crosse
Monroe
Adams
Waushara
Marquette
Winnebago Calumet
Juneau Green
Taylor, Trempeleau and Wood Counties Lake Fond Du Lac Sheboygan
Vernon
Region 5 Ashland, Barnett, Barron, Florence, Forest, Iron, Langlade, Lincoln Oneida, Polk, Price, Sawyer, Sauk
Columbia
Dodge
ton
e
Richland
ke
2
Crawford
ing
au
sh
Oz
Wa
Vilas, and Washburn Counties 1
aukee
Iowa Dane Jefferson
Waukesha
Milw
Grant
Racine
Lafayette Green Rock Walworth
Kenosha
Dale Kelm Sue Sobieralski REGION 4
WiCAL Council Chair Brenwood Park Michelle Niles
Ssobieralski@brenwoodparkliving.com Lake Manor
Mike Stemm
WiCAL Council Vice Chair REGION 2 Michellen@ladysmithcarecommunity.com
Hayden Frank Billie Meyer
Michelle Niles
Oak Park Place Applegate Terrace
WiCAL Council Secretary
Hfrank@oakparkplace.com Bmeyer@nshorehc.com
REGION 1
Lori Wright REGION 5
Michael Stemm REM Wisconsin
Riverview Village Senior Living Dale Kelm
Lori.wright@thementornetwork.com Birch Haven Senior Living
Mstemm@riverviewvillageliving.com
REGION 3 Dale@birchhavenseniorliving.com
Steve Kuranz
Kristine Ritzenhein Heather Fishleigh
Hope Health & Rehab
Cottonwood Manor Lake Shore Assisted Living
Skuranz@oakridgecarecenter.com
Kritzenhein@cottonwoodmanor.com Hfishleighlakeshoreassistedliving@outlook.com
Stephanie Edel
Marcia Christiansen
Kenosha Senior Living
Rainbow House
Sedel@kenoshasl.com
Rainbowhouse@lsol.net
Allan Barr
Reena Senior Living
Allan.barr@twsl.com
25Wisconsin Health Care Association Wisconsin Center for Assisted Living
ADVOCACY EDUCATION EXCELLENCE.
2021 WHCA/WiCAL Committees
If you would like to join one of these committees and are a staff of a current WHCA/WiCAL member facility,
please send an email indicating your interest to info@whcawical.org.
BUDGET COMMITTEE EDUCATION COMMITTEE
Chairperson: Michael Jones, Mjones@nshorehc.com Co-Chair: Tina Belongia, Tbelongia@nshorehc.com
Staff Liaison: Jammie Moore, Jammie@whcawical.org Co-Chair: Mitul Lindeman, Mitul@synergyseniorhc.com
This committee is charged with the development of Staff Liaison: Pat Boyer, Pat@whcawical.org
WHCA/WiCAL’s annual operating budget. The budget is The Education Committee is charged with the development
generally developed in August and September. The Budget and implementation of educational programs and
Committee’s recommendation for the operating budget conferences for member facilities. Educational planning
for the next calendar year is presented to the Board of includes coordination of educational functions at WHCA/
Directors and voted on by the association’s membership at WiCAL conferences, statewide trainings and workshops,
the Annual Business Meeting during Fall Convention. The webinars, and other educational resources. This includes
committee can meet, as needed, at other times during location planning and the recommendation of educational
the year. and entertainment functions at WHCA/WiCAL conferences.
The Education Committee may receive recommendations
BUSINESS PARTNERS COMMITTEE from other WHCA/WiCAL committees and should carefully
assess the need and timing of recommended education.
Chairperson: Pat LeMire, Pat.lemire@m3ins.com
Staff Liaison: Jena Jackson, Jena@whcawical.org
INDEPENDENT PROVIDERS COMMITTEE
This committee is designed to give WHCA/WiCAL Business
Partners a formalized voice on their needs and concerns Chairperson: Steve Kuranz, Skuranz@oakridgecarecenter.com
to the Board of Directors. This committee works to ensure This committee serves as a forum for the independent
the timeliness and quality of the services WHCA/WiCAL provider (less than three facilities under similar management)
provides its Business Partners, in an effort to help foster to voice their individual and collective concerns regarding
productive working relationships with WHCA/WiCAL the issues confronting the long-term care industry.
member facilities.
MULTI-FACILITY PROVIDERS COMMITTEE
BYLAWS COMMITTEE Chairperson: Jeffrey Schueller, Jschueller@nshorehc.com
Chairperson: Alan Gaffner, Alan.gaffner@thealdennetwork.com This committee serves as a forum for the multi-facilities (three
This committee addresses and resolves all questions referred or more facilities under similar management) to voice their
to and relative to the interpretations of the Association’s individual and collective concerns regarding the issues
Bylaws. Moreover, the committee provides continuing confronting the long-term care provider community.
oversight on the Bylaws to assure that they are consistent
with the direction and desires of the membership. On
request from the Board of Directors, it drafts written policy
consistent with the association’s constitution and bylaws and
presents the draft to the Board of Directors for approval and
recommendation to the membership as a whole. It keeps the
policies up to date in an organized manner and makes them
accessible to the membership
26Wisconsin Health Care Association Wisconsin Center for Assisted Living
ADVOCACY EDUCATION EXCELLENCE.
2021 WHCA/WiCAL Committees
If you would like to join one of these committees and are a staff of a current WHCA/WiCAL member facility,
please send an email indicating your interest to info@whcawical.org.
PAYMENT COUNCIL QUALITY COMMITTEE
Co-Chair: Amber Snow, Ambersnow@ensignservices.net Co-Chair: Caryn Adams, Cadams@bedrockhcs.com
Co-Chair: Gary Johnson, Gjohnsen@jtcpas.com Co-Chair: Shellie Sonnentag, Ssonnentag@rphfcorp.com
Staff Liaison: Kate Dickson, Kate@whcawical.org Co-Chair: Kathy Hilgart-Schraufnagel, Kathy.hilgart@
This committee will provide a forum for data and outlook.com
information exchange and dialogue among financial Staff Liaison: Pat Boyer, Pat@whcawical.org
managers; as well as development of commentary, policies The Quality Committee is a collaborative effort to advance
and recommendations on matters relating to current and care quality and current standards of clinical practice in
emerging payment methodologies for skilled nursing and WHCA/WiCAL member facilities. This committee will also
assisted living facilities. focus efforts on promoting the National Quality Awards
and the AHCA Quality Initiatives.
POLITICAL AFFAIRS COMMITTEE
Co-Chair: Debora Klakiewicz, Debklatkiewicz@gmail.com SURVEY/REGULATORY COMMITTEE
Co-Chair: Jay Hintze, Jay.hintze@svn.com Chairperson: Brian Purtell, Bpurtell@nshorehc.com
Staff Liaisons: Jim Stoa, Jstoa@whcawical.org and Staff Liaison: Jim Stoa, Jstoa@whcawical.org
Allison Cramer, Allison@whcawical.org The Survey/Regulatory Committee reviews quarterly DQA
This committee is designed to foster membership citation statistics for ways in which facilities can advance
contributions to, and participation in, the substantial and improve their efforts toward survey compliance. As a
political activities of WHCA/WiCAL including the means of enabling these efforts, the committee will make
WHCA/WiCAL Political Action Committee. This committee educational session recommendations for the Spring
is responsible for establishing strategies to allow the Conference, Fall Convention, as well as topical areas that
association to enact its mission in the legislative process. should be covered in regional and one-day workshops.
Attention is placed on the unique aspects of the political The committee will also make recommendations for
arena as it pertains to local, state, and federal activities. elements to be included in survey preparation tool
development for facilities. The committee will be the
primary vehicle through which the association develops
recommendations on strategic reform planning of the SNF
survey system to CMS and state survey agency officials.
27You can also read
