Wiley-VCH Trade Catalogue - April 2021 Titles
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Wiley-VCH Trade Catalogue April 2021 Titles
Table of Contents • Dummies __________________________3 • Jossey-Bass ________________________20 • Business ___________________________23 • Finance & Accounting ______________41 • Tech ________________________________47
ummies
A Wiley Brand
Black American History For
Dummies
Ronda Racha Penrice
Summary
Black American History For Dummies teaches readers about the
rich, intriguing, and often tragic history of the Black
Community in the United States. Take a dive into the history
of Black Americans from the years of slavery to early 20 th
century Jim Crow Laws, the Civil Rights movement, and
modern-day issues such as systemic racism and BLM. Learn
how far we’ve come, and how far we have to go in the
approach to studying Black American culture and ending
racism.
9781119780854 Pub
Date: April 2021
Paperback / softback
432 pages
John Wiley & Sons
€21.90
Contributor Bio
Ronda Racha Penrice (Atlanta, GA) formally pursued her love
of history at Columbia University and in the Southern Studies
M.A. program at the University of Mississippi. The veteran
freelance writer, who believes she was "born to tell our
stories," has covered Black history and culture extensively for
various publications, including Zora, Essence, the Atlanta
Journal-Constitution, NBC THINK, The Root and theGrio. The
Chicago native, with deep Mississippi roots, has a strong
social media presence with thousands of followers, and she
actively advocates for Black creatives in film and TV.
Resilience For Dummies
Selhub
Summary
Activate a life of meaning, purpose, and health with the Six
Pillars of Resilience
Stress, anxiety, and exhaustion are all-too-common features
of our crazy-paced, curveball-throwing contemporary existence,
and it’s sometimes hard to see how we can make it from one
week to the next intact. But there’s a solution to the struggle:
resilience! In Resilience For Dummies, Dr. Eva Selhub—former
Harvard Medical School instructor and director of the Benson
Henry Institute for Mind Body Medicine at the Massachusetts
9781119773412 General Hospital for six years—outlines the proven steps we
can all take toward optimal resilience to build healthier, more
Pub Date: April 2021
purposeful, and increasingly joyful lives.
Paperback / softback
The six pillars of resilience are: physical vitality, emotional
336 pages
equilibrium, mental toughness and clarity, spiritual purpose,
John Wiley & Sons healthy personal relationships, and being an inspiring leader
and part of a wider community or team. Dr. Selhub explains
€23.90 why each of these foundations is crucial to flourishing, how
fortifying them gives us a base for attacking stress, hardship,
and failure head-on, and how this confrontation then develops
the strength we need for transformative change within our
personal and professional lives.
• Know how genetics, education, and culture contribute to
resilience
• Avoid learned helplessness and the victim mindset
Contributor Bio
Dr. Eva Selhub (Newtownville, MA) is a resiliency expert,
consultant, speaker, and author. She taught for 20 years as
an instructor of Medicine at Harvard Medical School, and she
served as the Medical Director for Massachusetts General
Hospital for six years. Dr. Selhub believes that resileince
doesn't arise from change in a single factor, rather in her
coaching she uses science, spirit, fitness, and corporate
challenges. Dr. Selhub is the author of multiple titles and has
been published in journals and The New York Times.
ESG Investing For Dummies
Dummies
Summary
Even if you're new to investing, this book will help you
understand the ESG investing landscape. Investing your
money wisely is more important for your future than ever. And
today, investing in things that make you feel good is more
needed than ever. ESG Investing For Dummies will identify how
ESG factors affect company performance, explain how ESG can
be monitored and attributed, discuss the names to know and
how they are affecting change in the world of ESG Investing,
and highlight the causes of the trend towards ESG Investing.
You'll disover:
9781119771098 Pub
• How to define the specific categories of E-S-G:
Date: April 2021
Environment, Socially Responsible, Governance
Paperback / softback • Navigate the ESG Investment Landscape - What it is,
368 pages main objective and targets, why it’s important and what
are ESG criteria
John Wiley & Sons
• Understand investment principles for a diversified ESG
portfolio
€26.90 • Apply Fixed Income instruments, including Green and
Social Bonds
• Define and measuring ESG - how to attribute
performance to ESG performance and reporting
• Ten considerations when implementing an ESG
investment policy
Contributor Bio
Brendan Bradley (UK), co-author of FinTech For Dummies, has
developed new products in the financial markets for over 30
years. He spent his professional career building and
developing support for new investment areas, provided
metrics to determine ESG ratings for different companies, and
monitored firm developments. Will Oulton (UK) has over 14
years of experience working in sustainable and responsible
investments. He is Director of Responsible Investment for
First State Investment and serves as the Chairman of Eurosif,
an organization that promotes sustainability in the European
financial markets. He studies the long-term impact of ESG
factors on investment valu
Instagram For Business For
Dummies
Jennifer Herman, Eric Butow, Corey Walker
Summary
Leverage the power of Instagram for your business.
Instagram is the photo and video sharing app that hundreds
of millions of people are using across the globe. It gives
business owners and marketers a unique opportunity to tell
visual stories about what makes them, and their products,
different from their competitors. Even if you don't have an
Instagram account already, this book can help you set up a
business profile, compose great photos, and tell your story to
the world.
9781119696599
Inside:
Pub Date: March 2021
Paperback / softback • Install and set up Instagram
352 pages • Change your settings to a business account
John Wiley & Sons
• Optimize and add photos and videos to your profile
€21.90 • Expand your reach with hashtags
• Use Instagram Stories and live video
• Create paid ads to reach a target audience
• Track your analytics
Contributor Bio
Jenn Herman (San Diego, CA) is a social media consultant,
speaker, and globally recognized Instagram expert. Jenn's
Instagram username is jenns_trends. Eric Butow (Jackson,
CA) is the owner of Butow Communications Group (BCG). Eric
is the author of more 30 computer books, including Samsung
Gear S2 For Dummies. Eric's Instagram username is
ericbutow. Corey Walker (Folsom, CA) is the owner of The
Marketing Specialist in El Dorado Hills, California. Corey's
Instagram username is coreycwalker.
Business Writing For Dummies
Natalie Canavor
Summary
Business writing that gets results!
The ability to write well is a key part of your professional
success. From reports and presentations to e-mails and
Facebook posts, whether you're a marketer, customer service
rep, or manager, being able to write clearly and for the right
audience is critical to moving your business forward. The
techniques covered in this book will arm you with the skills you
need to write better business communications.
Inside:
9781119696698
Pub Date: April 2021 Planning each communication
Paperback / softback Editing and fine-tuning your copy
Building your personal brand with communications
368 pages Writing bids, proposals, reports, and more
John Wiley & Sons Recognizing key differences in your global audiences
Advancing your career with great writing
€21.90
Contributor Bio
Natalie Canavor is a business writer, workshop leader and
adjunct professor at New York University, where she teaches
advanced writing seminars. Natalie's publications and articles
have won international recognition and her journalism credits
include numerous features for the New York Times. Natalie is
a member of the International Association of Business
Communicators.
Adobe Creative Cloud All–in–One
For Dummies
Jennifer Smith
Summary
Get ready to jump into the Creative Cloud
Adobe Creative Cloud is the most popular suite of tools
among creative professionals, and this book is the ultimate
reference guide to using the CC photography and graphic
design tools. Discover how to edit photos with Photoshop,
create art using Illustrator, and design websites and mobile
apps with Adobe XD. Explore how to pull creative assets
together with a layout in InDesign, protect your documents
with Acrobat Pro, and manage your digital assets with Adobe
9781119724148 Bridge. Best of all, learn tips and tricks to make each
individual program work better -- together! 7 Books Inside...
Pub Date: April 2021
Paperback / softback Overview of the Creative Cloud Suite
768 pages
Adobe Bridge
John Wiley & Sons
Photoshop
€37.90
InDesign
Illustrator
Acrobat
Adobe XD
Contributor Bio
Jennifer Smith is a user experience consultant, designer,
educator, mentor, and author of more than a dozen books on
digital imaging and web publishing. She has advised
numerous companies on design projects and works on various
platforms and devices. Christopher Smith is president of the
American Graphics Institute. He is the author of more than
ten books on web, interactive, and print publishing
technology, including many of the Adobe official training
guides.
Machine Learning For Dummies
John Paul Mueller, Luca Massaron
Summary
Your comprehensive entry-level guide to machine learning
While machine learning expertise doesn’t quite mean you can
create your own Turing Test-proof android—as in the movie Ex
Machina—it is a form of artificial intelligence and one of the
most exciting technological means of identifying opportunities
and solving problems fast and on a large scale. Anyone who
masters the principles of machine learning is mastering a big
part of our tech future and opening up incredible new
directions in careers that include fraud detection, optimizing
9781119724018 search results, serving real-time ads, credit- scoring, building
accurate and sophisticated pricing models—and way, way
Pub Date: April 2021
more.
Paperback / softback
432 pages Unlike most machine learning books, the fully updated 2 nd
Edition of Machine Learning For Dummies doesn’t assume you
John Wiley & Sons
have years of experience using programming languages such
as Python (R source is also included in a downloadable form
€26.90
with comments and explanations), but lets you in on the
ground floor, covering the entry-level materials that will get
you up and running building models you need to perform
practical tasks. It takes a look at the underlying—and
fascinating—math principles that power machine learning but
also shows that you don’t need to be a math whiz to build fun
new tools and apply them to your work and study.
• Understand the history of AI and machine
Contributor Bio
John Mueller is a freelance author and technical editor. He
has writing in his blood, having produced hundreds of books
and articles to date. The topics range from networking to
home security and from database management to heads-
down programming. During his time at Cubic Corporation,
John was exposed to reliability engineering and has had a
continued interest in probability ever since. Luca Massaron is
a data scientist specialized in organizing and interpreting big
data and transforming it into smart data by means of the
simplest and most effective data mining and machine
learning techniques. Because of his job as a quantitative
marketing consultant and marketing researcher, he has been
involved in quantitative data since 2000 with different clients
and in various industries. Luca was able to quickly rank
among the top 10 Kaggle data scientists.Laptops For Dummies
Dan Gookin
Summary
The latest on getting the most from laptops and tablets
Not that long ago, laptops were seen as luxuries. Now they’re
practically an essential for many people, and—as faster
computing power and super-sharp displays make many of
them the equal of a desktop—the new wave of lightweight
laptops is increasingly replacing the home PC with its bulky
tower and multiple cords. Plus, you can use your laptop when
chilling on the couch or venturing out for a quick coffee!
In this fully updated edition of Laptops For Dummies,
9781119740278
bestselling tech writer Dan Gookin takes a friendly walk
Pub Date: April 2021 through everything you need to know, from the basics (if
Paperback / softback you’re new to laptops) all the way up to the latest hardware
and tech updates—including the recent release of Windows 10.
384 pages
Along the way you’ll learn how to synchronize your laptop with
John Wiley & Sons other machines, coordinate email pickup across devices, and
beef up your security. You’ll also learn how to
€26.90
• Choose the right laptop
• Check out tablet options
• Troubleshoot problems
• Maintain and upgrade
Whether you’re choosing a new laptop or want to maximize
what you’re getting from the one you have, Laptops For
Dummies has you covered, wherever you want to work—or play!
Contributor Bio
Dan Gookin wrote the very first For Dummies book in 1991.
The author of several bestsellers, Dan enjoys worldwide
success with books that have been translated into 32
languages and have more than 11 million copies in print. Dan
is the bestselling author of Samsung Galaxy Tabs For
Dummies, Nexus Tablets For Dummies, Android Tablets For
Dummies, 4th Edition, and Android Phones For Dummies, 4th
Edition.Troubleshooting & Maintaining PCs
All–in–One For Dummies
Dan Gookin
Summary
Show your PC who’s boss
Nothing’s more annoying than a tech malfunction, especially
when it’s your PC—with the exception of perhaps wading
through reams of random, unreliable theories online looking
for a solution, or paying an expensive tech geek to show up to
perform a five-minute fix. The latest edition of Troubleshooting
& Maintaining Your PC All-in-One For Dummies puts all this
frustration behind you and gets you straight to work solving
the problem yourself!
9781119740308
In his straightforward, friendly style, Dan Gookin—bestselling
Pub Date: April 2021 tech author and all-round Mr. Fixit—packs everything you need
Paperback / softback to know into 5-books-in-1, giving you the knowledge and
process to hit on the right solution, fast. From identifying
456 pages
common problems to methodically narrowing down to the
John Wiley & Sons correct fix, you’ll save hours of frustrating research—and
experience the sweet, righteous satisfaction of having
€33.90 achieved it all yourself.
• Pick up quick fixes
• Understand and reconnect networks
• Restore memory
• Boost your PC’s performance
Every problem has a solution and PCs are no different: get
this book and you’ll never catch yourself shouting at your
Contributor Bio
Dan Gookin wrote the very first For Dummies book in 1991.
The author of several bestsellers, Dan enjoys worldwide
success with books that have been translated into 32
languages and have more than 11 million copies in print. Dan
is the bestselling author of Samsung Galaxy Tabs For
Dummies, Nexus Tablets For Dummies, Android Tablets For
Dummies, 4th Edition, and Android Phones For Dummies, 4th
Edition.Oceans For Dummies
Dummies
Summary
Dive deep to explore the ocean
From how most of our oxygen is created by phytoplankton, to
how currents control our climate, to the marine food chain and
the importance of coral, this is the holy grail of ocean books
that’s easy for everyone to digest.
It features fun facts about some of the most incredible,
bizarre, and fascinating creatures in the ocean, from mantis
shrimp that can strike things with the speed of a .22 caliber
bullet to fish with clear heads that can see out of the top of
9781119654438
their skulls. The ocean is full of wonders and there is still so
Pub Date: April 2021 much left to explore and understand.
Paperback / softback
• How our oceans work
384 pages • What creatures live in the ocean
John Wiley & Sons • Find out how the ocean regulates our climate and
weather patterns
€23.90 • How growing pollution threatens our ocean and its
inhabitants
Oceans For Dummies is perfect for anyone with an interest in
the ocean, including kids, adults, students, ocean lovers,
surfers, fishermen, conservationists, sailors, and everyone in
between.
Contributor Bio
Ashlan Cousteau and Phillippe Cousteau are explorers,
television stars and advocates for our ocean. Ashlan is a
passionate journalist whose television career has spans more
than 13 years as a host for E News, ET, Travel Channel and
Discovery Channels Shark Week. Ashlan traveled to all 7
continents by the age of 36, and she uses her unique, down-
to-earth storytelling style to bring environmental issues to the
masses. Philippe is a distinguished author, speaker, Emmy
nominated TV host and conservationist. He has authored and
co-authoring books about water, oceans, and conservation,
including Follow the Moon Home, Going Blue, and Make a
Splash.Coffee For Dummies
Major Cohen
Summary
Coffee For Dummies will cover a wide variety of topics within the
coffee industry, giving readers the basics in everything they
need to know from:
• In home coffee makers, to gourmet coffee, to big
coffee chains, and finally smaller boutique coffee
houses.
• Different roasts and brews
• Navigating a coffee shop the menu for best deals and
drinks
• The difference between a half-cap-low-fat-no-sugar-
9781119679011 add-whip.....and a latte?
Pub Date: April 2021
Paperback / softback
288 pages
John Wiley & Sons
€18.90
Contributor Bio
Major Cohen (Seattle, WA) is a coffee lover who has enjoyed
a dream realized. A teacher of photography and film at the
high school level for 20 years, he grew up in a time when
coffee went from a poor quality, inexpensive commodity to a
ubiquitous and often delicious inexpensive luxury. His second
career brought his passion for teaching and passion for coffee
into alignment and he worked as a coffee educator for more
than 25 years for Starbucks. His work for Starbucks began in
1995 when, as a Barista, he leveraged his passion and
curiosity for coffee and business and after 8 years in
operations in 5 roles was invited to move to the Seattle
headquarters and join the coffee team. In the next 17 years
he had the opportunity to be part of some of Starbucks most
innovative efforts, and during his final 7 years traveled
extensively in Asia as a coffee educator and brand
ambassador. Although recently retired from Starbucks, Major
is continuing his involvement with education in his role as an
Authorized Specialty Coffee Association Trainer, AST.Sociology For Dumies
Jay Gabler
Summary
Sociology For Dummies 2e aids readers in understanding this
complex field of study and helps them both when deciding to
take a class as well as when participating in a course. The
ability to use a sociological lens is more important now than
ever; there have been recent foundational changes in how we
understand society. Recent dialogue surrounding health care,
politics, race, and gender now occur with frankness and
urgency that will be addressed. Updates: - 2020 and societal
upheaval - Shifted politics - Me Too - Climate Change - Social
Media mediating our lives
9781119772811
Pub Date: April 2021
Paperback / softback
384 pages
John Wiley & Sons
€21.90
Contributor Bio
Jay Gabler (Minneapolis, MN) is a writer and editor living in
Minneapolis. Gabler works as a digital producer at The
Current, a Minnesota Public Radio. He earned graduate
degrees in sociology (Ph.D., A.M.) and psychology (Ed.M.)
from Harvard University, as well as a bachelor's degree in
Education from Boston University. With colleagues, he has
published multiple sociological research articles and is co-
author, with David John Frank, of Reconstructing the
University (Stanford University Press, 2006). His other titles
include: Bright Lights, Twin Cities (2014), Future Cities
(2013), and Sexts from the Sea (2016).Enneagram For Dummies
van Stijn
Summary
Enneagram For Dummies will introduce you to the world of the
Enneagram. This book will get you acquainted with the
Enneagram and the different personality types. Are you
excitable? Do you crave structure? The book will explain not
only the psychological side, but also the spiritual path is
described in an understandable way. And more importantly,
the self-development method is explained in detail. This book
will provide you the knowledge that until now you could only
acquire in a training. An absolute must have for anyone who
works professionally with the Enneagram!
9781119771128
Pub Date: April 2021
Paperback / softback
336 pages
John Wiley & Sons
€21.90
Contributor Bio
Jeanette van Stijn has been trained in the Enneagram since
1998. She is the founder of Enneagram Nederland, the Dutch
representative of Enneagram Worldwide for Helen Palmer and
David Daniels, M.D. (USA). Enneagram Nederland is a training
and educational institute in the enneagram for personal and
professional development. Based on the Enneagram
Professional Training Program (EPTP), Jeanette has
developed an elaborate training program for in-depth
personal and spiritual development for Enneagram Coaches.
She is the author of "Enneagram for Dummies" (published in
Dutch and German).Parrots For Dummies
Nikki Moustaki
Summary
Repeat after me: Parrots aren’t just for pirates!
While parrots have a historical reputation for being a pirate’s
best friend, in the modern-day U.S.—where birds are the
nation’s third most popular household pet—thousands of
landlubbers are in on the act! And that’s not surprising—
parrots are as affectionate, friendly, and fun to be with as a
dog or cat. They are also relatively low-maintenance, with no
rude 5 a.m. awakenings with demands for food or punishing
walks.
9781119753612
Renowned avian care and behavior consultant Nikki Moustaki
Pub Date: April 2021 is your friendly guide to the colorful world of this intelligent
Paperback / softback and chatty pet. In this book, you’ll be introduced to the vibrant
diversity of the parrot world, which covers a wide variety of
384 pages
Psittacidae family members, including macaws, cockatiels, and
John Wiley & Sons parakeets. You’ll also learn the best ways to choose, care for,
and love your resplendently feathered companion.
€21.90
• Pick your perfect parrot
• Devour the latest on nutrition
• Tame and train
• Make the perfect home
Whether you’re just setting out in the parrot world or are a
seasoned voyager on the parrot-y seas, this 2nd edition of
Parrots For Dummies has something for you and your pet—and
Contributor Bio
Nikki Moustaki, M.A., M.F.A, is a renowned avian care and
behavior consultant, working with clients to heal strained
relationships between themselves and their feathered friends.
She has published 46 books, 24 of which are on the care and
training of exotic birds. She also writes regularly for Bird Talk
Magazine and Pet Product News.Ferrets For Dummies
Kim Schilling
Summary
Everything you need to know about your playful new pet
Thinking of getting a ferret? It’s not unusual—millions of
people worldwide keep ferrets as pets, and they’ve been
domesticated for around 2,500 years! While they’re quiet for a
lot of the day (catching up on important beauty sleep), when
they’re awake, they’re lively, affectionate, and curious—and
require lots of quality interaction with their humans. And that’s
why a happy ferret is a well-trained one, whose owner knows
everything there is to know about its needs!
9781119720836
Ferrets For Dummies, 3 rd Edition is here to make sure you
Pub Date: April 2021
become just that kind of owner, fully equipped to give your
Paperback / softback little friend the best possible home. It’s packed with practical
424 pages information on feeding, housing, health, medical care, and
much more. You’ll also find the latest on diet, dental hygiene,
John Wiley & Sons
common ailments, and how to build an enjoyable and
engaging environment for your smart, energetic new pet.
€21.90
There’s even a section on how to get to know your ferret
properly (spotting those little mood swings) and how to
introduce it to play well with friends and family.
• Make sure a ferret’s the pet for you
• Ferret-proof your home
• Keep a clean house
• Find the right vet
Whether you have a jill (female), a hob (male), or a full
Contributor Bio
Kim Schilling is the founder and Director of Animals for
Awareness, a non-profit USDA licensed sanctuary dedicated to
the needs of exotic and wild animals. Domesticated ferrets
bounced into her life more than 15 years ago (she has owned
more than 20 at any given time), and she cant imagine life
without them!Reframing Academic Leadership
2nd Edition
Lee G. Bolman, Joan V. Gallos
Summary
Reframing Academic Leadership, Second Edition is a no-nonsense
guide for academic administrators at all levels in colleges and
universities and for those who seek to understand the unique
challenges and opportunities in leading institutions of higher
education today. Bolman and Gallos speak to those who care
deeply about higher education, appreciate its strengths and its
imperfections, and are committed to making it better.
Colleges and university administrators who strive to be leaders
with impact and significant forces for good will find in this book
a readable, intellectually provocative, and pragmatic approach
9781119663560 to their work and its possibilities. The second edition of
Pub Date: April 2021 Reframing Academic Leadership will address new cases and
examples that cover contemporary issues in higher education,
Hardback
which includes:
384 pages
• #MeToo
Jossey Bass
• Diversity
• Free speech and hate speech
€41.90 • Economics
• Student debt
• Governing board dynamics
• Tenure
• Adjunctification of the professoriate
Contributor Bio
Joan V. Gallos is an award-winning educator, author, scholar,
and academic leader. She is currently Professor of Leadership
Emerita at Wheelock College of Education s and doctoral
degrees from the Harvard Graduate School of Education. Lee
G. Bolman is an author, scholar, consultant and speaker who
is Professor of Leadership and holds the Marion
Bloch/Missouri Chair in Leadership at the University of
Missouri-Kansas City. Lee consults and lectures worldwide to
corporations, public agencies, universities and schools. He
holds a B.A. in History and a Ph.D. in Organizational Behavior
from Yale University. His administrative roles at UMKC have
included Interim Dean of the Bloch School of Management
and chair of the department of Organizations, Leadership and
Marketing. At Harvard he served as director and principal
investigator for the National Center for Educational Leadership
and for the Harvard School Leadership Academy.Making It
What Today's Kids Need for Tomorrow's World
Stephanie M Krauss
Summary
Discover how to help young people “make it” in a rapidly
changing world
Author Stephanie Malia Krauss gets it. Every day she works
with leaders across the country as they upgrade learning
experiences to better equip young people for a changing
world. A mother, former teacher and school leader, Stephanie
knows firsthand how hard it is to balance school and program
requirements with young people’s needs. In Making It: What
Today's Kids Need for Tomorrow's World, she lays out what adults
9781119577034 can do to get young people ready for the future. What you
learn may surprise you.
Pub Date: April 2021
Hardback With so much changing so fast—accelerated by the impacts of
COVID-19—the most in-demand jobs and skills of today may
240 pages
be obsolete by the time our youngest become adults. For kids
Jossey Bass to be ready for this new reality, they must acquire four critical
“currencies” that will serve them well, whatever their future
€27.90 holds: credentials, competencies, connections, and cash. This
book focuses on how to prioritize these four key outcomes
whenever and wherever learning happens. The author shares
research and experience to help you understand and apply a
human-centered and future-focused lens directly to your
classroom, school, program, or at home.
• Learn about how the world and workforce is changing,
and what that means for the education and preparation
Contributor Bio
Stephanie Malia Krauss is director of special projects at Jobs
For the Future. She develops, shapes, funds, and manages
cross-team and cross-strategy projects that further JFFs ability
to best serve its target populations, ensuring their education
and economic advancement. She has served as campaign
director of Connecting Credentials and co-director of The
Readiness Project. In addition, Ms. Krauss founded and
served as Chief Executive Officer of Shearwater Education
Foundation, where she successfully pushed for state policy
change and the cultivation of partnerships to enable
competency-based education and flexible learning
opportunities in St. Louis. Ms. Krauss has been a guest
commentator on PBS NewsHour, StoryCorps, and public radio.Business
Tiny Noticeable Things
The Secret Weapon to Making a Difference
Adrian Webster
Summary
TNTs are Tiny Noticeable Things. They are all the little things
that people don’t need to do, but do do. They may be tiny but
they are highly explosive. They create the biggest longest
lasting pictures in people’s minds, they show how much you
care, they make and break relationships, yet they cost
nothing.
They are the difference between a four and five-star customer
experience; the difference between a manager and a leader;
the difference between a team that’s floundering and a team
9781119780892 that’s flying. They are the difference between a great place to
work and a not so great place.
Pub Date: April 2021
Paperback / softback They could be as small as remembering a person’s first name,
recalling if a customer prefers their coffee with or without milk,
256 pages
or perhaps a handwritten note of recognition to a team
John Wiley & Sons member. Tiny, often overlooked simple things that have the
potential to blow people away and bring about profound
€22.90 change. The affect these little engagers can have is quite
phenomenal.
Their explosive power comes from the fact that they are out of
the blue, unexpected acts of kindness. They are those extra
mile steps that people take for each other that go beyond
expectations. Their impact is so much so that they are able to
penetrate straight through the conscious mind and gain fast-
track access to the subconscious, where they detonate -
Contributor Bio
Adrian began his career as a police officer in Bristol. However,
unable to contain an entrepreneurial urge and a burning
desire to do something different, he soon found himself
setting up a highly innovative dairy business, before
successfully diversifying into a wide range of other areas
ranging from frozen food to recruitment and property. Armed
with a genuine love and proven talent for selling, Adrian
entered the IT industry, where he quickly established himself
as one of the UKs top sales professionals. From Corporate
Sales Manager of US Robotics, he moved to leading
distributor Northamber plc as Group Sales s most sought-after
motivational speakers, specialising in delivering inspirational
key messages and practical tools in a humorous, down-to-
earth style audiences can easily relate to and remember.Social Media For Small Business
Marketing strategies for business owners
Franziska Iseli
Summary
Discover how social media can transform your business and
help you attract more customers
Social Media For Small Business delivers a step-by-step guide to
unlocking the potential of social media to grow your business.
Award-winning author and entrepreneur Franziska Iseli walks
you through how to use Facebook, LinkedIn, Instagram,
YouTube, Twitter, and Pinterest to market your small-to
medium-sized business. The book provides you with:
• Effective marketing strategies to get more out of your
9780730390329
social media efforts.
Pub Date: April 2021 • Systems to bring structure into your entire marketing
Paperback / softback approach.
• Tools to make your brand irresistible across your
264 pages
customer touchpoints.
Wiley–Blackwell • Case studies to highlight the application of the book’s
principles to the real-world
€18.90 • Practical strategies you can put in place immediately to
see a rapid return on investment
Perfect for busy business owners, business managers and
marketing teams wanting to find new and effective marketing
tools to attract more customers, Social Media For Small Business
also belongs on the bookshelves of anyone who has difficulty
with or wants to learn more about how social media can have a
positive impact on their business and brand.
Contributor Bio
Franziska is a maverick entrepreneur, leading marketing and
brand strategist, adventurer, author and the co-founder
of Basic Bananas, The Business
Hood, Oceanlovers and Moments of Humanity. In 2013
Franziska was awarded the Young Entrepreneur of the Year
award recognizing her innovation, creativity and philanthropic
involvement.Franziska is a board member at the global
Entrepreneurs Organization EO where she is advising on
communications, marketing and branding. She also launched
an impact initiative called EOcean to inspire entrepreneurs to
be more sustainable. Franziska sits on the judging panel for
Singularity University and has run think tanks at the United
Nations to address the UN sustainable development goals
through entrepreneurship. A true visionary and eternal
optimist, no challenge seems to be too big for Franziska. She
is known for her rebellious nature and doing things
differently. She has this rare combination of being both
creative and strategic, which makes her a powerful leader inWork From Anywhere
How to Become a World–Class Distributed Team
Alison Hill, Darren Hill
Summary
Bring out the best in your hybrid team with this invaluable
resource
Work from Anywhere: The essential guide to becoming a world-
class hybrid team delivers practical strategies and actionable
guidance on how to develop a high performing team and
business in a remote and distributed environment.
Accomplished authors, behavioural experts, and fast-growth
business leaders, Alison and Darren Hill, show you how to craft
business and culture strategies to bring out the best in your
9780730390879 hybrid and remote team members by focusing on both
performance and people.
Pub Date: April 2021
Paperback / softback You’ll learn how to:
240 pages • Understand the unique psychology, methodology, and
Wiley–Blackwell technology that makes hybrid teams excel
• Develop strategies for embedding high performance
€18.90 across your team, no matter where they’re located
• Create rhythms and rituals to keep your team highly
motivated and on task, and avoid disengagement
The ability to work from anywhere is no longer just a HR
conversation, it is an Executive conversation. Perfect for
business leaders working with hybrid teams, Work from
Anywhere is also ideal for organisational development
executives, cultural transition leaders, business leaders, and
Contributor Bio
Ali and Darren Hill are something of a rarity. They have
simultaneously achieved individual success, together formed
one of Australias fastest growing consultancies (Pragmatic
Thinking), raised two children, and continue to stay married.
Although given they both have a deep background in
psychology it makes sense that they know a thing or two
about people. Ali and Darren are authors of the best
seller 'Dealing with the Tough Stuff: How to achieve results
from key conversations which has now been translated into 3
different languages and Ali is the author of the recent
bestseller Stand Out: A real world guide to get clear, find
purpose and become the boss of busy which is currently in all
good bookstores, and the occasional bad bookstore too. Ali
can often be found loitering around the shelves repositioning
her books on the middle shelves, which has now resulted in
many bookstores placing a 50m exclusion radius around
them (so she now sends in Darren - and the kids). In any
language though, when it comes to culture, leadership andThe Ultimate LinkedIn Sales Guide
How to Use Social and Digital Selling to Turn LinkedIn into
Daniel Disney
Summary
The Ultimate LinkedIn Sales Guide is the go-to book and guide
for utilizing LinkedIn to sell. It will cover all aspects of social
and digital selling, covering everything from building the
ultimate LinkedIn profile, using the searching functions to find
customers, sending effective LinkedIn messages (written,
audio & video), creating great content that generates sales, all
the latest tips and tricks, strategies and tools.
With the impact of COVID, remote working has become big,
and so has the use of digital/virtual sales tools. More sales
teams want and need to understand how to use social media
9781119787884 platforms like LinkedIn to sell, and most do not use it
Pub Date: April 2021 properly. In The Ultimate LinkedIn Sales Guide you will learn:
Hardback
256 pages • The 4 Pillars of Social Selling Success
John Wiley & Sons • How to create the Ultimate LinkedIn Profile
• How to Leads from LinkedIn
€22.90 • Managing Accounts & Building Relationships
• The Best Social Selling Tools
The Ultimate LinkedIn Sales Guide is a must read for anyone
wishing to utilise LinkedIn to improve sales.
Contributor Bio
Daniel Disney is an international Keynote Speaker, leading
LinkedIn/Social Selling Trainer & Sales Author. Daniel helps
companies, sales teams and sales leaders sell MORE with
LinkedIn. He shows them how to generate more leads, more
pipeline, more revenue, more customers and more business.
Using pure tried, tested and proven systems, techniques, and
strategies he explains how they can turn LinkedIn into a lead
generating and sales machine.Daniel also runs The Daily
Sales, LinkedIn's most popular community for salespeople
and sales leaders. The Daily Sales has over 600,000 followers
growing every single day. They work with companies who are
selling products or services to sales teams to help them reach
that audience.When companies and sales teams want to
learn how to master social and digital selling, Daniel is the
person they call. He has the largest LinkedIn audience in the
entire global sales industry, has been voted the #1 most
influential sales expert on LinkedIn and has built a huge
brand and audience around what he does.Employee to Entrepreneur
How to Earn Your Freedom and Do Work that Matters
Steve Glaveski
Summary
Make the leap and become an entrepreneur today
Are you living for the weekend? Are you dissatisfied at work?
Are you itching to do something that is important to you? How
can you avoid the pitfalls that many first-time entrepreneurs
have fallen into? How do you explore whether
entrepreneurship is right for you without giving up your day
job? Employee to Entrepreneur is your guide to leaving your job
behind and building something for yourself.
Author and employee-turned-entrepreneur Steve Glaveski,
9780730363866
shows you how to navigate the challenges, find the
Pub Date: January 2021 entrepreneurial success that is right for you and become a
Paperback / softback better person along the way. Employee to Entrepreneur combines
storytelling with a step-by-step framework to teach you how to
304 pages
effectively explore and leverage entrepreneurship to gain
Wiley–Blackwell freedom, fulfillment and financial security.
€20.90 • understand what you want to do by first understanding
yourself
• explore if entrepreneurship is right for you without
giving up your day job
• avoid the common pitfalls faced by first-time
entrepreneurs
• fund, test and prioritise your ideas in a fast and cost-
effective way
• develop the mindset to succeed in your business.
Contributor Bio
Steve Glaveski is an entrepreneur, keynote speaker, author
and podcast host. He is the Co-Founder and CEO of Collective
Campus, an innovation hub, school and consultancy based in
Australia and Singapore that works with large organizations
and startups to unlock their potential so that they can create
more impact for humanity and give their employees more
fulfilling and meaningful work. Since 2015, Steve has grown
CC from a team of just two with no brand or revenue to a nine
-person team and a seven-figure business, with a client list
that includes the likes of Microsoft, Village Roadshow, Charter
Hall, Telstra, National Australia Bank, King & Wood Mallesons,
Clifford Chance, Maddocks, Mills Oakley, Asahi Beverages,
Australian Unity, MetLife Insurance and Sportsbet. Collective
Campus has also been home to and incubated over 50
startups who have collectively raised more than US$12M.
Recently, Steve founded Lemonade Stand, a children's
entrepreneurship program for 9-12 year olds that teaches
them the fundamentals of design thinking, the lean startupCustomer Data Platforms
Use People Data to Transform the Future of Marketing
Martin Kihn, Christopher B. O'Hara
Summary
Master the hottest technology around to drive marketing
success
Marketers are faced with a stark and challenging dilemma:
customers demand deep personalization, but they are
increasingly leery of offering the type of personal data
required to make it happen. As a solution to this problem,
Customer Data Platforms have come to the fore, offering
companies a way to capture, unify, activate, and analyze
customer data. CDPs are the hottest marketing technology
9781119790112 around today, but are they worthy of the hype? Customer Data
Platforms takes a deep dive into everything CDP so you can
Pub Date: February 2021
learn how to steer your firm toward the future of
Hardback personalization.
240 pages
Over the years, many of us have built byzantine “stacks” of
John Wiley & Sons various marketing and advertising technology in an attempt to
deliver the fabled “right person, right message, right time”
€22.90 experience. This can lead to siloed systems, disconnected
processes, and legacy technical debt. CDPs offer a way to
simplify the stack and deliver a balanced and engaging
customer experience. Customer Data Platforms breaks down the
fundamentals, including how to:
• Understand the problems of managing
customer data
• Understand what CDPs are and what they do
Contributor Bio
Chris O'Hara is Vice President, Global Product Marketing at
Salesforce. Martin Kihn is SVP, Product Strategy, Marketing
Cloud at Salesforce. The two authors are widely known in
marketing, advertising, and data circles as top thought
leaders and frequently participate in major industry events
representing Salesforce globally on the topic of data
transformation. Chris (author of Data Driven with the two-
cofounders of Krux, a data management platform), sold the
company to Salesforce for $800M in 2016. Kihn was the
leading Gartner analyst covering this topic (among others) for
5 years.The YouTube Formula
How Anyone Can Unlock the Algorithm to Drive Views,
Derral Eves
Summary
Learn the secrets to getting dramatic results on YouTube
Derral Eves has generated over 49 billion views on YouTube
and helped 22 channels grow to one million subscribers from
zero. In The YouTube Formula: How Anyone Can Unlock the
Algorithm to Drive Views, Build an Audience, and Grow Revenue,
the owner of the largest YouTube how-to channel provides the
secrets to getting the results that every YouTube creator and
strategist wants. Eves will reveal what readers can’t get
anywhere else: the inner workings of the YouTube algorithm
9781119716020 that’s responsible for determining success on the platform,
and how creators can use it to their advantage.
Pub Date: April 2021
Hardback Full of actionable advice and concrete strategies, this book
teaches readers how to:
256 pages
John Wiley & Sons • Launch a channel
• Create life-changing content
€22.90 • Drive rapid view and subscriber growth
• Build a brand and increase engagement
• Improve searchability
• Monetize content and audience
Replete with case studies and information from successful
YouTube creators, The YouTube Formula is perfect for any
creator, entrepreneur, social media strategist, and brand
manager who hopes to see real commercial results from their
Contributor Bio
Derral Eves is a video marketing expert, coach, speaker, and
has the largest channel for YouTube growth instruction
(500,000+ subscribers) in the world. Hes the founder of
VidSummit, the biggest conference for YouTube creators in
the world, and speaks to an in-person audience of more than
35,000 per year. Hes generated more than 49 billion
YouTube views, grown 22 channels to over a million
subscribers from scratch. His clients include Red Bull, NBC,
ABC, and Adobe Software, and hes been featured on Good
Morning America, The Today Show, NBC, ABC, CBS, FOX,
ESPN, and in Forbes.The Global Reset
The Case for Stakeholder Capitalism
Klaus Schwab
Summary
Think of the global economy as a jigsaw puzzle.
At the heart of soslving the puzzle -- and address global
disturbance and uncertainty--lies three identifiable issues that
need need to fit: First, income and other inequality within
societies has been on the rise, while productivity and wage
growth slowed, and countries are burdened by debt. Second,
the market power of the world´s largest companies reached
unprecedented levels, raising questions on the spread of
innovation and productivity gains. And third, the exploitation
9781119756132 of natural resources is leading to a deteriorating environment,
Pub Date: April 2021 affecting the lives of many for the worse.
Hardback The debate over what caused this situation is still open:
256 pages whether laissez-faire governments,a poorly managed
globalization, or the rise of technology that favours the few,
John Wiley & Sons
the possible culprits are legion. In any case, Schwab argues
our current system has failed to properly register and address
€22.90 many of the issues we are now faced with.
What are the real causes of our system’s shortcomings, and
what are false positives? Do solutions lie in small adjustments
to our current system, or a complete overhaul of it? And what
best practices exist around the world, including Asia, that
would allow for better outcomes?
There are no easy answers, and no single stakeholder can
Contributor Bio
Professor Klaus Schwab was born in Ravensburg, Germany in
1938. He is Founder and Executive Chairman of the World
Economic Forum, the International Organization for Public-
Private Cooperation. He founded the Forum in 1971, the
same year in which he published Moderne
Unternehmensführung im Maschinenbau (Modern Enterprise
Management in Mechanical Engineering). In that book, he
argued that the management of a modern enterprise must
serve not only shareholders but all stakeholders (die
Interessenten), to achieve long-term growth and prosperity.
Schwab has championed the multistakeholder concept since
the Forum's inception, and it has become the world's
foremost platform for public and private cooperation. Under
his leadership, the Forum has been a driver for reconciliation
efforts in different parts of the world, acting as a catalyst of
numerous collaborations and international initiatives. In
1998, with his wife Hilde, he created the Schwab Foundation
for Social Entrepreneurship, which seeks to identify, recognizeDigital Makeover
How L'Oréal Put People First to Build a Beauty Tech
Béatrice Collin, Marie Taillard
Summary
Get an insider’s perspective into how this 110-year old world
leader in beauty built on its legacy to transform itself into a
digital and tech powerhouse
Digital Makeover: How L'Oréal Put People First to Build a Beauty
Tech Powerhouse examines L’Oréal’s successful people-driven
digital transformation. Professors and authors Beatrice Collin
and Marie Taillard set out exactly how L’Oréal turned itself into
a digital and tech powerhouse by building on its legacy to
reimagine relationships inside the company, and with its
9781119706106 customers and partners.
Pub Date: April 2021 Digital Makeover comprehensively describes L’Oréal’s strategy,
Hardback including:
240 pages • Maintaining market leadership in the
John Wiley & Sons face of disruption
• Believing in the transformative power
€22.90 of the organization, its legacy and its
people
• A social-centric approach to beauty
tech, ecommerce and digital services
• The company’s successful play for
market dominance in China
• Case studies that showcase best
practices for digital transformation
across sectors
Contributor Bio
Béatrice Collin is Professor of Strategy and International
Management at ESCP Europe Business School and has taught
at the University of Paris, Cornell University, and City
University London. She is an expert on organizational culture,
particularly in the context of digital innovation and
transformation. Due to the success of her two previous books,
and her numerous interviews on LOréal, Collin is recognized
as the leading global expert on LOréal. Her in-depth
knowledge of LOréal rests on over twenty-five years studying
the company and her close links with senior management.
Marie Taillard is Professor of Marketing at ESCP Europe
Business School. As a French-American senior marketing
scholar and business leader, with more than thirty years of
experience supporting small and large companies worldwide,
she teaches across continents on graduate programs and
leads learning and development programs for executives. Her
research centers on digital transformation and customer
centricity. She is also an executive coach specializing inMarketing 5.0
Technology for Humanity
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Summary
Rediscover the fundamentals of marketing from the best in
the business
In Marketing 5.0, the celebrated promoter of the “Four P’s of
Marketing,” Philip Kotler, explains how marketers can use
technology to address customers’ needs and make a
difference in the world.
In a new age when marketers are struggling with the digital
transformation of business and the changing behavior of
customers, this book provides marketers with a way to
9781119668510
integrate technological and business model evolution with the
Pub Date: March 2021 dramatic shifts in consumer behavior that have happened in
Hardback the last decade.
250 pages Following the pattern presented in his bestselling Marketing X.0
John Wiley & Sons series, Philip Kotler covers the crucial topics necessary to
understand modern marketing, including:
€26.90
· Artificial Intelligence for marketing automation
· Agile marketing
· “Segments of one” marketing
· Contextual technology
· Facial recognition and voice tech for marketing
Contributor Bio
Philip Kotler (Sarasota, FL) is the S.C. Johnson Son
Distinguished Professor (Emeritus) of International Marketing
at Northwestern University's Kellogg Graduate School of
Management, and one of the world's leading authorities on
marketing. His writing has defined marketing around the
world for the past forty years. The recipient of numerous
awards and honorary degrees from schools all over the world,
he holds an M.A. from the University of Chicago and a Ph.D.
from MIT, both in economics. Kotler has an incredible
international presence --his books have been translated into
approximately twenty-five languages, and he regularly
speaks on the international circuit. Hermawan Katajaya
(Jakarta, Indonesia) runs MarkPlus Consulting, the largest
marketing consulting firm in Indonesia, and is coauthor with
Kotler of several books, including Marketing 3.0 and
Marketing 4.0. Iwan Setiawan (Jakarta, Indonesia) is a
business writer and senior consultant at MarkPlus Consulting,
where he consults for clients on marketing strategies.Leading with IT
Lessons from Singapore's First CIO
Alex Siow
Summary
This is a "how to" book for the next generation of CIOs, CTOs,
and other leaders who work in and with technology. It includes
practical tips, case-studies, and personal insights from
Singapore's first CIO. It also has guest chapters on the Future
of Work, the Future of Money, and Lessons from the current
Covid-19 crisis. The book is divided into six parts:
management of legacy information and telecommunications
technology (ICT) issues, information overload, motivation and
mentoring, change management, fostering innovation, and
the future (of money, work and AI). It will have a foreword
9781119797401 written by Dr Tan Chin Nam, the father of civil computerization
Pub Date: March 2021 in Singapore.
Hardback
288 pages
John Wiley & Sons
€27.90
Contributor Bio
Alex Siow (Singapore)is a professor in the School of
Computing at National University of Singapore and Chairman
of content delivery network solutions provider Toffs
Technologies. He is also Director of NUS's Advanced
Computing for Executives, an executive education center that
offers specialized courses on emerging technologies such as
FinTech, blockchain, AI, and machine learning. Prior to
entering academia, he worked as Managing Director of
Accentures Health and Public Service division. Alex started his
career as a Structural Engineer in the Housing and
Development Board of Singapore in 1981 where he
subsequently served as CIO for 13 years. He also served as
the Secretary General of the South East Asian Computer
Confederation and the Assistant Secretary General of the
Asian ICT Confederation before becoming a Senior Vice-
President of telecom company StarHub, where he held various
senior positions including Head, Business Market; CIO; and
Head, Enterprise Risk Management. Recognized as a veteranAgile 2
The Next Iteration of Agile
Cliff Berg, Kurt Cagle, Lisa Cooney, Philippa Fewell, Adrian Lander,
Raj Nagappan, Murray O. Robinson
Summary
Agile is broken.
Most Agile transformations struggle. According to an Allied
Market Research study, “63% of respondents stated the
failure of agile implementation in their organizations.” The
problems with Agile start at the top of most organizations with
executive leadership not getting what agile is or even knowing
the difference between success and failure in agile.
Agile transformation is a journey, and most of that journey
consists of people learning and trying new approaches in their
9781119799276
own work. An agile organization can make use of coaches and
Pub Date: April 2021 training to improve their chances of success. But even then,
Paperback / softback failure remains because many Agile ideas are simply flawed,
starting with ideas in the Agile Manifesto that are
pages
oversimplifications. Coupled with other ideas that have
John Wiley & Sons become associated with Agile such as Test-Driven-
Development (TDD) and its unit test-centric approach to
€27.90 programming, an overall inertia and resistance to change in
the Agile community, and practices like “agile team rooms,”
the Agile movement is ripe for change since its birth twenty
years ago.
“Agile 2” represents the work of dozens of field tested Agile
experts and distilled into “Agile 2: The Next Iteration of Agile” by
a subset of the team. Agile 2 values these pairs of attributes:
thoughtfulness and prescription; outcomes and outputs,
Contributor Bio
Cliff Berg (Reston, VA) is a consultant and founder of Agile
Griffin, which specializes in merging Agile and DevOps. He has
helped with more than ten Agile or DevOps transformations,
and is a DevOps trainer and subject matter expert. Kurt Cagle
(Issaquah, WA) is the Community Editor of Data Science
Central and has written for Forbes magazine. As a consultant,
Kurt's clients have included several Fortune 50 companies.
Lisa Cooney (Vienna, VA), is the Agile Coach at Axios. She
developed program management curriculum at the US
Department of Homeland Security and the US Department of
Veterans Affairs. She helps organize the DC Women in Agile
meetup and is on the program committee for the Business
Agility Institutes conferences in NYC. Philippa Fewell
(Catharpin, VA) is a Managing Director of Agile Services
focusing on application development. Philippa has trained
and practiced Agile methods, including XP, Scrum, Kanban
and SAFe while working with development teams for the last
15 years for Fortune 500s and startups. Adrian Lander (HongYou can also read
