Will our ecosystem help us exploit benefi ts of smart automo ve?
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Sept - Oct 2016 | ` 100
RNI No: UPENG/2015/63476 ISSN 2454-8561
Automotive Telematics Connected Vehicles Fleet Management Infotainment ADAS
Will our ecosystem help us
exploit benefits of smart automo ve?
www.telematics.net/mag
PG.2 | Smart Automotive | Sept - Oct 2016 www.telematicswire.net
www.telematicswire.net Sept - Oct 2016 | Smart Automotive | PG.3
Contents Sept-Oct 2016 SMART AUTOMOTIVE
Editor & Director
Ecosystem
Maneesh Prasad
06 Navigating through The Telematics Ecosystem Quagmire
Director
08 Transforming Ecosystem of Telematics Lt. Col. M C Verma (Retd.)
10 Automotive Telematics Ecosystem: An open system approach Dy. Director
Anuj Sinha
12 Automotive Telematics Ecosystem
Asst. Business Editor
13 Improving Safety Outcomes and Enhancing Customer Experiences through Shaivi Tyagi
reliable Automotive Telematics
Corporate Sales Executive
14 Automotive Telematics in India: Evolving an Organic Ecosystem Abhinav Mishra
Rewanshi Singh
16 ECU Convergence: How it will change the shape of the automotive
telematics and infotainment ecosystem Content Support
Rudravir Singh
18 Connected Vehicles and the Internet of Things that Really Matter
Asst. Web Developer
22 OEM connected car solutions: questions of creation and monetization
Amit Kumar
25 In Vehicle Connected Customer Experience that matters! Designer
Vikas Singh
34 Collaboration is a Key Strategy for Automotive Telematics Ecosystem
For Advertisement Contact
Anuj Sinha
Tech Horizon +91 - 87440 88838 / +91 - 83758 69800
anuj.sinha@telematicswire.net
26 Predicting Starting System Anomaly
Publication Address
30 Big Engineering Data: Value-adding Capital of the Future Aeyzed Media Services Pvt. Ltd.
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28 Telematics – How SmartPublicTransport Systems in-the-making can Printed and Published by
benefit from it Maneesh Prasad on behalf of
Aeyzed Media Services Pvt. Ltd.
35 Usage Based Insurance – New Dawn in Indian Insurance Sector Aeyzed Media Services Pvt. Ltd.
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36 Solving India’s Address Enigma Uttar Pradesh-201301
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38 Catalyzing Connected Car Proliferation
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Please Note: No material may be reproduced in whole or
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Copyright 2016, Aeyzed Media Pvt. Ltd. All rights reserved
42 News Aeyzed Media Services Pvt. Ltd. and Smart Automo ve
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44 Mergers & Alliances this magazine.
RNI No. UPENG/2015/63476
46 International & India Updates
PG.4 | Smart Automotive | Sept - Oct 2016 www.telematicswire.net
I
n next few years we will start getting data on the usage of struggling with their request
autonomous taxi which has started running in limited and to create 3D maps, but we
controlled manners in cities like - Singapore. Automotive are yet to come with specific
majors would start rolling out autonomous cars in next 3-4 years, instruction whether we are
conforming to SAE level 4, which would mark the beginning of a going to allow creation of
new era in automotive. such 3D maps for public use.
Is it an opportunity for India? Industry players like Google,
Yes, it is if we look at some of the benefits we have been reading MapmyIndia and others are
and talking which will come with autonomous vehicle: waiting for further clarity
before they invest in 3D maps.
1. Reduce accidents
2. Increase mobility & reduce cost of mobility. Why do we need policy for autonomous vehicles?
3. Logistics and transport to see the lowering of cost in long Although it has been often argued by the industry that new
run technology segment should not have regulatory framework
4. Decreased insurance cost or it may lead to insurance in new kicking-in from the beginning, but here its not about regulating
avatar it, but more about removing impediments, which may prevent
5. Free urban space uncalled for hassle during test runof
6. Modular mobility may encourage more people to opt for an autonomous vehicle.
public transport Can driver assistance and active safety system be a stepping
However, the bigger question is if we are prepared to go stone?
for autonomous vehicle? In terms of status of our roads & The recent bill, Motor Vehicle(Amendment) Bill 2016, which has
highways; ‘eco-system on roads’ in urban areas, which springs been approved by the cabinet and introduced in the Lok Sabha,
up with the city waking up; turf negotiation on clogged crossings addresses many issues including those which concerns road safety.
or U-turns etc., we are different. Technically, I feel its a distant From ‘passive safety’ point, it will add ‘sting’ in the form of steeper
story, but government can seed the process where technical fines, to deter voluntary violators.
institutions and research centres can be encouraged to work But the big question is- Can increased fine help reduce the
on autonomous vehicle. Govt. funding should be provided to accidents and loss of lives?
test such vehicle in our environment and results/outcome be No. Passive safety has its limitation. One needs to look into active
discussed and shared as common learning. safety measure which are already giving results in high income
Although it may not be easy to suggest a city or state which countries.
will be suitable for test run of autonomous vehicles, which has Semi-autonomous vehicles or those with assisted driving
so far had test run in North America or Europe or other high technologies can help reduce the vehicle accidents by substantial
income economies, but we can have urban pockets or localities percentage. This would mean saving of precious lives and also
which can be used for testing. Remote and sparsely populated capital cost saving for the nation. Savings of lives, which mostly
regions may also be considered for pilot projects. are in the productive age. Road accidents accounts for the highest
Are there any impediments for autonomous vehicle in India? loss of lives amongst the people aged 15–29 years (Source: World
There are many hurdles which needs to be cleared before the Health Organization, Global Health Estimates, 2014); more than
vehicles run on road on their own. Sensors- LiDAR and optical loss of lives due to HIV/AIDS, Diarrhoea, heart disease etc. in this
has to be permitted for use on vehicle which is also fitted age group. Middle and low income countries have just 54% of
with positioning system. Because going by the recent draft entire vehicular population, but account for 90% of road accident
Geospatial information and Regulatory Bill(issued by Ministry death. (Global Status Report on Road Safety 2015). If we look at
of Home Affairs), such act may be prohibited. Even if they are our own figure, accidents kills 400 people everyday leading to 3%
allowed, the data collected would need clearance from Ministry of GDP loss, compared to 1.5% in other middle income countries.
of Defense. As any data which has geographical location along High income countries have been able to reduce on an average
with photographic image or LiDAR profile will be considered a of 54% accidents between 2000-2013, making a serious case for
geospatial data, requiring it to be cleared by the ‘data vetting effort needed in ‘active safety’ space. Its time we move beyond
committee’ in MoD before it can be used. The regulatory mandatory seat-belts or optional airbags to active safety features.
agencies may come up with specific guidelines for autonomous Till the time we are able to bring down the loss of lives on roads,
vehicles, which can be permitted for government agencies and someone will be morally held accountable for it.
research centres.
Vehicles need to be aware of the environment through
comprehensive and updated 3D maps. But in our context,
companies like Here(earlier Nokia) and other have been
@telematicswire Maneesh Prasad
www.telematicswire.net Sept - Oct 2016 | Smart Automotive | PG.5
Navigating through The Telematics
Ecosystem Quagmire
I
t has been exactly a year since my last one-year subscription charges. It offered the fact that M&M is holding the entire
interview on the Connected Vehicles introductory features with location responsibility of the solution through
in “Smart Automotive” in Sept’2015 tracking and to some level integration a factory fitted telematics hardware
where I had spoken about the challenges with service related features, more in the (instead of a dongle or aftermarket
towards the mass adoption of the realm of convenience based features. hardware) and orchestrating the entire
connected vehicles solutions and also On Aug 26th 2016, Mahindra& Mahindra ecosystem by including various partners
my personal view on the subject that it is launched its homegrown Connected (Bosch, TechMahindra, Vodafone, etc.to
just a matter of time that the connected Vehicles Platform “DiGiSENSE” becoming name a few) and providing tailor made
vehicles will become a mainstream in the first OEM to leverage one integrated solutions to suit the various customer
India. I had mentioned that though there technology platform for connected segments/needs (Fleet Owner, Driver,
are many aftermarket solution providers, vehicles across a wide range of mobility Dealer, Service Technician, etc.).
it will take strategic call from the OEMs to products, tractors and businesseswhich This brings to the fore an important
make telematics an integral offering in the is multi-application and multi-product point – as to what to consider as
vehicles (especially commercial vehicles) enabled. DiGiSENSE will initially be the ecosystem in this domain. In my
where it would not only benefit the available in the Jeeto and Imperio in view, a comprehensive telematics
customer for bringing in more efficiency the small commercial vehicles space; solutionis impacted by the following
but will also help the OEMs in a big way the Arjun Novo in the tractor space; the keyconsiderations which I term as
through the insights (Data Analytics) that Mahindra Blazo in the heavy commercial the ABCs of the connected vehicles
can be available to better the service vehicles space; and the Earthmaster in ecosystem:
offerings & product designs and also the construction equipment space and
that we (Mahindra) are shortly going to A. Affiliate Ecosystem
will eventually be available across the B. Business Ecosystem
introduce our own Connected Vehicles entire line-up of Mahindra’s vehicles.
solution in the market. C. Customer Ecosystem
Exclusive v/s Inclusive A. Affiliate Ecosystem
I would restrict my views in this article Unlike manyconnected vehicles solutions
mainly from the lens of an OEM/ The telematics solutionshave moved
in the industry that are positioned as away from just being a black and white
consolidated player.In the last one an exclusive offering in the passenger
year we have seen a couple of market transactional offering to a more colorful
cars space or closed telematics systems, interplay of the entire spectrum of
launches from the OEMsin India (Honda & Mahindra has taken the strategy to make
Mahindra) and some works are in pipeline technology affiliates/stakeholders. It is no
it a more inclusivesolution. By inclusive I more in the capability of a single solution
from other OEMs. mean keeping in view the bottom of the provider to be able to build it in entirety.
Honda introduced their Connected pyramid where such a solution will make It has become imperative that it needs an
Vehicles solution for their passenger the maximum impact and including it in orchestration of the complete ecosystem
cars in Dec-2015 and created a lot of the breadth of its mobility portfolio (CVs, for a successful solution.
initial buzz by pitting it as an exclusive Off-road vehicles & Tractors), M&M has
offering. Honda offered an OBD based chosen to provide value to businesses first One of the most critical player in the
dongle and a mobile-app based solution by addressing the direct customer needs affiliate ecosystem is the Telecom
at a discounted price for the initial few impacting their businesses and bringing service provider, who not only has the
customers with a trial for one-month post in the relevant features to address the responsibility to provide highly reliable
which the customer was expected to pay need gap. The inclusivity also stems from connectivity under all conditions
OEM Suppliers Satellite Mobile Telecom www/ VAS Technology Consumers
• In-vehicle • Electronic Navigation Devices Services Cloud • Content Enablers • Individual
Devices • Devices • Location • Phone Provider • Services Players • Applications • Enterprise
• Infotainment • Hardware • Tablets • M2M • Media • Insurance • OEM Portals • Fleet
• Telematics • Software • Apps • Connectivity • Personal • Advertisers • User Portals
• Clusters Data • 3rd Parties
The Complete Value Chain
PG.6 | Smart Automotive | Sept - Oct 2016 www.telematicswire.net
& geographies, but also provide a has to make sure that the data servers
comprehensive M2M platform (to reside in the country of origin in order to
monitor the SIM and data usage & other avoid any regulatory/compliances issues.
functions) that empowers the solution The availability of 3rd party affiliates is
provider to offer most optimal solution growing by the day – with many more
to the end customer. Compared to earlier entities and startups coming up with
days, this is now fast changing in India very innovative ideas and value added
with Vodafone leading the pack with a services. The challenge is to provide an
home grown M2M platform and others open platform where these services can
catching up through partnerships with be easily plugged-in and convert them
established global players. into sustainable value propositions &
The other key players in the ecosystem business models.
are the Technology enablers who have
a variety of choices available on hand to The suppliers of the telematics hardware
provide the end-user applications (web/ solution have now matured are able to
mobile, etc.). There are umpteen choices provide very robust hardware systems
available today in terms of the application that the OEMs can rely upon and in
technologies and at times it is difficult certain cases also provide grounds-up
to make a decision as to which one to development from scratch to meet the
pick. The rate of obsolescence is so high OEM’s requirements within acceptable
time-to-market.
that by the time a solution is stabilized, Sirish Batchu
the technology/version would have got The issues of maintaining interoperability Head of Infotronics Technology and
upgraded and the applications break (IOP) and compatibilities with various
Advance Electronics Automotive &
down in backward compatibility. To add mobile devices is always a challenge with
to the complexity, this is also marred with the growing number of mobile device
Farm Sectors
the challenges of compatibility issues manufacturers and variety of models Mahindra & Mahindra Ltd.
between various technologies (Java, around. However, with the usage of the He is responsible for the development & explora on of
.NET, ASP, etc.) at different interfaces. standardized hardware configurations, relevant technologies in advance of vehicle programs.
He has been responsible for the crea on of M&M’s
The need of the hour is to choose an this is slowly moving away from the
Connected Vehicles Pla orm- DiGiSENSE
approach where the feature functions limelight.
implementation and technologies are B. Business Ecosystem activated to be able to provide a timely
loosely coupled so that they are not only When a telematics solution comes as response & resolution.
able to withstand the changes but also be an offering from an OEM stable, then it
able to provide seamless upgrades to the The key lies in creating a compelling value
is not enough to sit tight on the feature
customers without major impact on the proposition for the customers to use
offerings without integrating with the
existing applications/business logic and the features on a sustainable basis. The
business processes. For example, in case
avoid extra costs. Connected Vehicle platforms can provide
of a breakdown alert arising from the
exponential value through integrationof
The Cloud forms another important system, the customer value proposition is
the entire business ecosystem namely
piece of the puzzle and thankfully there not fulfilled until the entire service chain
the Service management systems, Dealer
are several cloud and IoT platforms is not able to respond within a few hours
management, Spares management and
at disposal that offer a very good with the right fix for the breakdown at
the Call centres, Customer databases,
performance and scalability. One just the location. The entire chain had to be
Sales databases, etc. that can pipe into
one single CRM window for the OEM.
The OEMs can bring in tremendous value
by seamlessly integrating all the business
processes/systems, not only to the end
customers but to the various entities
within the organizations by being able
to provide lots of insights about their
vehicles and customers. Starting from
Product Planning, Marketing teams to
R&D teams and Service and Spares teams,
everyone can benefit from the insights
that the Telematics systems can provide.
Very often the OEM teams get bogged
down by the costs and investments
required for scaling this up and
understandably so since the Indian
market & customers are very cost
sensitive. However, the real potential of
www.telematicswire.net Sept - Oct 2016 | Smart Automotive | PG.7
a comprehensive telematics platform can
be harnessed only through aseamless
business ecosystem and this needs to be
to provide a platform that is
highly adaptable& flexible and
which gives full control to the
Transforming
backed by a value oriented thinking rather customer in terms of defining
I
than cost oriented thinking. and monitoring their specific magine yourself a couple of years in the
business needs. future….you are driving yourself home, only
C. Customer Ecosystem you are not really driving, but you are steering
The third and most critical aspect is the The success of the telematics
business lies in being able a car that is automatic, and is mostly driving itself.
Customer Ecosystem. Though the core The gear shift is automatic, the speed is set to a
elements of a telematics solutions remain to positively impact the
bottom-line sensitivity of the pre-determined level, and all you really need to do
the same across, but the application and is steer gently.
the context in which customers utilize customers and their impacting
these vastly differ. There are a variety touchpoints. As you get close to your apartment complex, the
of applications where the telematics The customer should feel the car sends out an automatic alert to the security
solutions can be applied, be it fleet empowered and be able to staff to allow you to enter, while your smart phone
management of inter-city load carriers, control the way their business alerted by your GPS location automatically gets
intra-city distribution, security vans, gets enabled through a the air-conditioning switched on. At this point
e-commerce vendors, food-supplies, solution which can be fully in time, it may seem a bit like a scene from Star
logistics, school-buses, public/private configurable. Wars, but in actual fact, the technology is in place,
transportation, personal convenience, etc. At M&M we have considered and the expectations from automobiles, is far
Each context has a unique requirement in most of the above elements more driven by electronics than mechanics. This
terms of business needs and performance while solutioningtheDiGiSENSE is turn obviously has a huge impact on the eco
parameters. The customers in these platform. The initial features system that drives the industry. A clear parallel is
business look for the specific enablement available are just beginning the IT industry, where Microsoft and other such
of their needs and this is the reason why of the journey that have been major PC manufacturers are scrambling to find a
you see so many scattered solutions carefully selected keeping the place in a market that is evolving at a supersonic
and players in the aftermarket. For a various customer needs in pace. Physical storage space is no longer of any
consolidated player to be able to meet mind. consequence, as storage has shifted to the cloud,
this need, it is imperative that they have and both business and shopping are now done by
smart phones. Like the Dinosaur, those that do not
evolve, perish.
NEWS
Automobile companies are slowly awakening to
DiGiSense: Mahindra & Mahindra’s technology the fact that the manner in which cars are being
platform made is changing rapidly from the mechanical to
the digital. Where they are in for a rude awakening
is the fact that the way cars are being bought is
also changing rapidly. Car showrooms as they exist
CCU
today, would largely become distribution points
CCU MOBILE NETWORK MAHINDRA MOBILE NERWORK ADDED
PROVIDER SERVER PROVIDER SERVICES where people pick up vehicles that have been
researched, bought and paid for vide the internet.
BUSINESS
It would make a lot of sense for car distribution
CUSTOMERS companies to move their heads out of the sand,
recognise this fact, and begin developing superior
websites and internet platforms and payment
gateways, rather than fancy showrooms.
To respond effectively to a changing market,
and stay ahead, traditional auto makers and
sellers will need many digital capabilities. These
Mahindra & Mahindra’s DiGiSense connects M&M vehicles, tractors, trucks will include digital sales and marketing, multi-
and construction equipment to the cloud. The integrated technology channel customer engagement, and the ability
solution will empower Mahindra customers to digitally build knowledge to package and deliver digital products and
24x7 about the performance and location of their mobility products and services. In the operations sphere, they’ll need
tractors. data and content management skills, along
With DiGiSense, drivers can contact emergency breakdown services or with the ability to manage digital infrastructure,
pull up a route planner at the touch of a button and fleet owners and protect customer identities, secure information
dealers can track the location of their vehicles in real time. The remote systems, and manage service-oriented technology,
diagnostics and reports allow service teams to monitor the vehicle’s health while overseeing a digital operating model and
and productivity parameters on a real time basis. The solution will initially numerous outside partnerships. To hold their own
be available in the Jeeto and Imperio in the small commercial vehicles in the Internet of Things, auto makers will need
space; the Arjun Novo in the tractor space; the Mahindra Blazo in the to manage sensors and connected devices, create
heavy commercial vehicles space; and the Earthmaster in the construction mobile-to-mobile services, and analyse reams of
equipment space. data generated by autonomous vehicles.
PG.8 | Smart Automotive | Sept - Oct 2016 www.telematicswire.net
Ecosystem of Telematics
The most important change will be features to the right customers in a way
cultural. The automotive industry that integrates you into this new world
culture has always been supply-driven — with affordable prices. They might look
companies push products into markets to share the R&D burden with other
and try to persuade people to buy companies through smart cooperatives.
them. The focus is on shaping buying Other ways might include launching
behaviour to fall in line with what the their own digital ventures, to unlock data
companies produce. On the other hand, value. OEMs will have to find ways to
Digital companies cultures, respond to remove bureaucratic blocks so they can
customer demand - their major spend is unleash creativity and practice frugality
on advanced technology and analytics at the same time. The ultimate goal will
to meet rising expectations. Marketing have to be to shape and support mobility
spend is extremely low. ecosystems and design cars for the
shared-vehicle drivers of today and the Markus Pfefferer
The other major change stems from the
driverless passengers of tomorrow. Managing Director - Asia Pacific
fact that currently auto companies have
analog cultures. They have a slower In the future, consumers will want the Ducker Worldwide
Ducker Worldwide, is a consul ng and research firm.
decision making process and multiple flexibility to choose the best solution It is headquartered in Troy, Michigan, with offices
layers of hierarchical management. They for a specific purpose, on demand and around the world including Bangalore, Berlin, London,
are ruled by systems and processes, via their smartphones. Therefore the Paris and Shanghai. Founded by William H. Ducker in
1961 Ducker celebrates over 55 years in business.
which in large measure have not changed importance of private-car ownership will
much since the inception of the industry. be declining. This is already obvious in the
To graduate to being more progressive, USA where the share of young people (16 consumers demand — will flourish in the
auto companies would have to adopt a to 24 years) who hold a driver’s license digital era.
more digital culture, with flat hierarchies has dropped from 76 percent in 2000 With this paradigm shift to mobility
that speed up decision making. The to 71 percent in 2013, while there has as a service, along with new entrants,
focus would have to shift to result over been over 30 percent annual growth in traditional car manufacturers will be
process, and workers would need to be car-sharing users in North America and ultimately forced to compete on multiple
empowered to innovate, knock down Germany over the last five years. fronts. Mobility providers (Uber, for
barriers, and achieve goals. The ideal At the same time, the objective is not example), tech giants (such as Apple,
worker would have vision, curiosity, necessarily to be the company with the Google), and specialty OEMs (Tesla, for
flexibility, and motivation. Collaboration most cutting-edge connected car. Those instance) increase the complexity of an
would become critical, with mixed teams that are first to bring this technology already competitive landscape. Traditional
from various functional specialties to the market will need to balance automotive players that are under
working together on projects. This reflects their own R&D with cooperation- and continuous pressure to reduce costs,
the dynamic tech industry, where change platform-based innovation to avoid the improve fuel efficiency, reduce emissions,
is rapid and unpredictable, innovation “winner’s curse” of ultimately losing out and become more capital-efficient
essential to survival, and quick action to competitors that improve upon the will feel the squeeze, likely leading to
critical to victory. technology. Apple has rarely been the first shifting market positions in the evolving
Obviously the key to staying ahead of to innovate, but has a record of success automotive and mobility industries,;
the pack would be to meet customer in scaling up technology that others have potentially leading to consolidation
demand in a way that is both unique originated. Being best rather than first is or new forms of partnerships among
and technologically advanced. Once even more important when the product is incumbent players.
the technology has been perfected, the an automobile which carries people and Therefore it’s not surprising that the
OEM would need to build the capabilities puts their lives at stake. recent conflict between VW and one of
to create this type of vehicle at global In a way the connected car is the leading its suppliers which led to a production
scale, even if it means selling under edge of disruptive technology as it is stop at VW might been more than just
other brands (so long as you control the changing not only the automobile, but poor management.It could also be seen
arrangement), try a variety of digital the nature of the automotive industry as a sign of how relationships between
ventures that can unlock data value: as whole. As connectivity paves the way traditional suppliers and OEMs might
and most importantly, move from a for autonomous driving, digital content change and how disruptive new supply
transaction-based business model, selling and services have become the industry’s chain management processes can be.
cars, to a service-led setup in which primary source of growth. More In fact in the future it is extremely likely
lifetime customer acquisition becomes fundamentally, OEMs oriented to their that suppliers from the telecom and IT
the primary goal. traditional role as product manufacturers industries will ultimately change the
For volume auto makers, it would also must embrace a new identity as service way business is done in the automotive
be necessary to find a viable economic providers. Those that can make this shift industry.
equation: a way to offer the right digital — while providing the security assurances
www.telematicswire.net Sept - Oct 2016 | Smart Automotive | PG.9
Automotive Telematics Ecosystem:
An open system approach
With cars becoming more affordable of a national highway can be analyzed
and limited road infrastructure, the to suggest the best location to open a
urban transportation landscape is restaurant on the highway. Depending
becoming more congested. Pollution on the nature of traffic (commercial,
and associated social issues are passenger), the nature and type of
taking a center stage. In this changing restaurant can be different.
environment, it is becoming important Similarly, select private data (only the
that the data collected by the connected arrival/departure info and mileage)
system is not only used to improve from a logistics provider can be shared
operational efficiencies, provide on time with dealer service agency. The service
deliveries and safety services, but evolve agency can monitor the arrivals of
new services and business models. vehicles at hub locations and the mileage
It is also becoming clear that a single clocked by a vehicle. This will reduce
operator or service provider will not service costs and vehicle downtime
be able to understand the needs of the for the logistics company. The same
complete ecosystem, let alone build all private data (trip information + goods
Ranjit Abhyankar the required applications. manifest) can be used to optimize the
Senior Technical Manager transportation cost.
Today, most of the telematics players
Delphi, India Technical center have a closed system. This puts the onus The need of the hour is an open system
He is Senior Technical Manager with Delphi India
Technical Center. He works as technical consultant of understanding and developing the which allows various stakeholders
in area related to driver assistance and infotainment applications on the telematics service to interact and utilize the data in a
solu ons. provider (TSP) and/or customers. This meaningful way, while maintaining
is not a viable option as many TSPs and security and privacy; and at the same
I
n the next few years, with customers may not understand all the time providing flexibility to each of the
advancement of connected systems requirements of a business. stakeholder to innovate and differentiate
(embedded units, mobile based services.
and V2X), it will become increasingly The open framework approach will
important to develop open systems to enable a host of third party application Open Platform approach
harness the full potential of connectivity. developers to develop diverse application Figure 1 depicts a framework for an open
Open system architecture will define the which may not necessarily fall in the architecture. The proposed architecture
interface layer specifications enabling domain of the end customer or telematics comprises a 3 Tier system of components.
multiple ecosystem partners to interact service provider. For example, The interfaces at each layer are defined
seamlessly. anonymous data from a particular section and standardized.
1. Tier 1: Data Collection Agent (DCA).
The interface to the communication
Tier-3
gateway can be an open standard.
Third party Customer application server
However, the data can be encrypted
applications
and secured for privacy. This will
Telematics application server allow multiple on-board-units (OBU)
suppliers to talk to a particular server
Anonymous data Private data in a seamless fashion.
The data collection agents may source
Data manager Tier-2 data from:
Device provisioning Device database manager
→ OBU: For instance, a small
Data Collection Agent
fleet operator who has installed
aftermarket OBU can directly talk to
the communication gateway and an
Secondary data collection agent + OEM can have its own private server
Device provisioning
Tier-1 to talk to the OBU.
→ Secondary data collection agent: An
OBU OBU
OEM can have its own private data
collection agent to talk to the OEM
Fig. 1: Automotive Telematics Ecosystem: Three Tier Open Architecture installed OBUs. The data collected
PG.10 | Smart Automotive | Sept - Oct 2016 www.telematicswire.netfrom the OBUs can be filtered (any Infrastructure (PKI) scheme. platforms can operate with multiple
vehicle specific private data) by the 3. Tier 3: Application Layer: Private and different types of OBUs. However, the
secondary data collection agent. public data is processed to generate real benefit will come when the Tier-2/
The filtered data can be forwarded various reports and other intelligence. Tier-3 layer is made open.
to the main telematics server. This The data can be combined with other The key challenges in implementing
hierarchical approach allows for easy customer data to generate various an open system is primarily the
data segregation and protection. customer specific value added services apprehension of customers about data
2. Tier 2: Data Storage and (e.g., stores can track the arrival of a security and commercial interests (who
Management Layer. particular part by integrating manifest should make more money?application
Data coming from various sources with vehicle location). providers or data aggregator).
is archived in a uniform format in a Similarly anonymous data can be utilized With the development of ever present
central database. The archived data is by various third party application data connectivity (4G and beyond), and
segregated into: developers to serve niche markets. penetration of connectivity components
→ Private data: Private data can be Commercial models: The open in a vehicle,It is becoming increasingly
accessed by specific customers who frameworks allow for easy adaption of important to design open systems
have access rights. The data should various commercial models. The data can without compromising security and
be further secured to address certain be shared by customers based on various privacy. An open system will allow
sensitive applications (like data from commercial models. In a simplistic multiple players to interact seamlessly
cash handling vehicles). model, a customer has the option of not widening and improving the ecosystem.
→ Anonymous Data: Data from various sharing his data (private data) and pay for Connected vehicles will become a reality
OBUs should be appropriately all the services; or alternatively, he/she very soon (with launch of V2X and smart
mapped to generate anonymous data. can share the data anonymously and get city projects). The connectivity will
The anonymous data can be used for a discount. drive a host of applications and services
various third party applications. and will change the way the entire
There are few open telematics
The format of data stored on anonymous frameworks available, but most of them mobility ecosystem works. There will
as well as private databases can be an operate at Tier-1/Tier-2 interface layer. be entry of new players and some of the
open format. The private data can be For example, a number of telematics existing players will have to change their
secured using any standard Public Key business and business models.
NEWS
Delphi to begin testing robot taxis in Singapore
Delphi will begin testing autonomous autos in Singapore this year that may lead to robot taxis by the end of the decade.The project
has been introduced in partnership with the Singapore Land Transit Authority, where the company begin testing vehicles in order to
make them commercially viable in near future. The test rides will include six autonomous autos, starting with the modified Audi Q5.
Delphi’s vice president of engineering Glen DeVos said in a statement ‘that a cab ride in a dense urban area can cost $3 to 4 a mile.’
The company is trying its best to eliminate drivers from its vehicles and will develop software that lets commuters call them. Initially,
the cars will travel at slow speeds along predetermined loops of about 3.5 miles (5.6 kilometres), with a human driver ready to take
the wheel if needed .
www.telematicswire.net Sept - Oct 2016 | Smart Automotive | PG.11Automotive Telematics Ecosystem
passenger’s music taste to provide a System can’t be successful. It is important
jukebox radio solution is creating new to decide what type of data is necessary
market!Hence creating a product line of for what application. Subscription based
devices with varying hardware capabilities model could help in achieving this.
provides end applications (vehicles) select Subscriptions can be defined based on the
the Telematics solution based on the type of application the vehicle could be
market they intend to serve. put to, yet it should be scalable to define
Getting the data back new subscription as the system evolves to
Collecting and storing the data, is the cater different market segments. It should
main part of the puzzle. Transferring be noted that, design of on-board systems
the huge data collection from the should take care of the subscription
machines to data centres can be done strategy, including scalability to make the
through cellular, satellite network for the final integration smooth.
automotive world. Offloading the data at Archiving the data for long term usage
Wi-Fi hotspots could also be a solution for is the next piece of the big puzzle. It
fleet applications like Taxi services. Data involves selection of proper cloud service
Bhuvan Anandakrishnan transfer cost, overall load on the network with storage solutions and accessibility to
Director of Electronics Department and the gateway needs to be considered develop different front solution and / or
Caterpillar India while designing the system. Data mulling integration to custom ERP solution.
Bhuvan has degree in Electronic Engineering from using vehicle to vehicle communication Putting it to use…
Madras University and a Master’s in Business could be an effective solution in terms of
Administra on from Great Lakes Ins tute of
cost and load on the system.Another idea Once the puzzle of getting the data and
Management. He joined Caterpillar Inc. in 2002, and
haserved in various leadership posi ons. could be creating an off-board tool that storing it is solved, next tough job is
can download the data from the vehicles presenting the data and features to the
locally over wired or wireless (Wi-Fi or customers, based on the application.
Customers do not look for all the
T
elematics has grown in the last Bluetooth) mode, which can later be
uploaded to back office. Key to this would technical details, but only the key points
several years resulting in touching
be a proper design of the localized tool; that could help them in their business
almost every industry that we
customer should see the benefit in using or usability. For example, a Taxi service
know of. A technology of this magnitude
the tool and also in uploading the data operator will look where are his/her
goes through rapid evolution and
to OEM’s data centres. For example, equipment, their health and a way to
thereby resulting in rapid changes to
uploading the vehicle data to customer disable them on theft. He doesn’t need
its ecosystem. Putting together such an
should be through a cloud back-up the Latitude, Longitude values butonly
ecosystem for the automotive industry
service, in order for them to access across needs to visualize the equipment on map.
that is evolving at a similar pace can be
their multiple mobile devices at the cost For an independent owner of the vehicle,
seen as solving puzzle with no defined
of one subscription. front end solution could be a web service
output.
providing all the information about his
“
On-Board Electronics / her vehicle, like maintenance history,
With electronics making its presence in service recommendations, and upgrade
every part of the automobile industry, At the vehicle level, option for next car. Mobile application
based solution would be best suited for
the amount of data available from a
vehicle is enormous. Handling such huge clear differen a on passenger automobiles, especially for
requesting support during emergency.
dataset requires some robust electronics;
a box that could talk all languages with between the data Integration to service replacements, parts
other controls on the vehicleand have sales and other aftermarket products/
good storage space is essential. CAN, network and control solutions would improve the business
Ethernet, Bluetooth andWi-Fi could all for OEM and also improve the user
be supported, yet it is important to keep network could “ experience for customers.
the hardware modular enough to suit the Front end solution are not limited to
different applications or market segments protect the vehicle. customers only. OEMs can create a data
the vehicle would serve, by keeping visualization service for their marketing
the cost under control. For example, team to easily decipher the vehicle’s
supporting satellite communication usability; create marketing strategy
on passenger vehicle is baseless;but Often, we are greedy to collect all the and better sales pitch for the next car
supporting Bluetooth to talk to On- data, but without proper strategy and or upgrade for the user. Combining it
board infotainment system to collect design on how to use the data both for with analytics, engineering team could
OEM & Customers’ benefit, Telematics
PG.12 | Smart Automotive | Sept - Oct 2016 www.telematicswire.netimprove their product design and add or
remove features. Improving safety outcomes
Security, at every level…
With Internet of Things model being
first choice for most telematics systems,
and enhancing customer
protecting the data, vehicle and
customers from threats should also be
part of system design. Be it access to
experiences through reliable
on-board electronics or data servers at
the backend, there should be protection
at every level. At the vehicle level, clear
Automotive Telematics
differentiation between the data network
and control network could protect the
T
vehicle. Encryption, signatures on the he Indian auto industry is one of
data from the vehicle is needed to protect the largest and most competitive
the customer, from their data (location, industry in the world. A $74
usage preference) being misused. billion industry in 2015, the Indian
Access control at server level is essential automotive sector accounted for 7.1 per
to protect both customer and OEM. cent of the country’s Gross Domestic
For example, in order to make better Product (GDP). By 2026, it is expected
products and to plan marketing strategy, to achieve a turnover of $300 billion-
competitors look for OEM’s datasets clocking a CAGR of ~ 15 percent (Society
and customers’ user preference to make of Indian Automotive Manufacturers).
better products. Driven by the consumer’s digital lifestyle
and enabled by the interconnectedness
Validating it all together… of everything; the Indian automotive
A well designed, developed Telematics sector is also getting disrupted rapidly.
System could still fail at deployment if not Automotive telematics, in simple
properly validated after integration of all
pieces. Also, every piece of the system terms, is the integrated use of
should be tested for their maximum telecommunications and informatics
capacity. Scalability tests using virtual applied in the vehicles, providing
machines could be one of the many required information while the vehicle Tushir Malik
solution to test the capacity. Such tests is on the move. With the advent Vice President – Sales and Business
provide insight on what the customer of Internet of Things (IoT) enabled Development
would experience from the front end “connected car”, the vehicle turns Aeris India
solutions. If the data reaches the system into a hub for an entire ecosystem
He has 22+ years in experience in Solu on Architect,
but does not load up on the webpage in of connected services that offers Delivery, Business Development and hardcore sales
time, it is still a failure; failure in design consumers a wealth of benefits. working with Global 500 Telecom & BFSI Orgs across
And this in turn has led to a creative the globe. In his current func on he is working with
of data flow and usability. If the system the Government and regulatory bodies to increase
integrates with OEM’s other solutions disruption between consumers and the M2M reach and usage in India & APAC.
like service booking, the integration and automakers, consumers and vehicles
usability of those solutions from front end and among the traditional and non-
traditional participants in automotive usage based insurance, vehicle firmware
should also be validated. upgrades, vehicle diagnosis for predictive
ecosystem.
Finally, while designing a product we maintenance and infotainment etc. We
always look at requirements and failure As a result, the in-vehicle telematics has are also seeing a lot of traction by the
modes to get the best system in place, now matured from being a luxurious government in the area of intelligent
but I strongly encourage incorporating option in the past to a bare minimum transport systems in India with initiatives
a long term vision also as a design customer expectation today. The taken towards digitization of vehicular
aspect. Think beyond current capacity of scope of telematics has surpassed information to improve driver and
technology, and develop a system that safety and security requirements as passenger safety. All these developments
could last a decade; an achievement by the automakers are now focusing on are driving the telematics market upwards
itself in today’s world! meeting the consumer expectations in India which is predicted to scale $113.7
by enabling telematics around hands- million by 2018 (6Wresearch).
free calling, geo-fencing, turn-by-
turn navigation, mileage reporting, The state-of-the-art telematics
accident recording, fuel economy, tracking systems are helping manage
www.telematicswire.net Sept - Oct 2016 | Smart Automotive | PG.13Automotive T
the government and corporates. Cargo
tracking solutions have become customer
service engines. Driver monitoring
Evolving an
solutions have improved driver retention
and training programs. Geo-location of
commercial vehicles, teenage vehicle geo
fencing and public safety has improved
emergency response times.
F
rom the dawn of human civilisation,
However, the above benefits can only be mankind’s predominant pursuit
realized once an advanced and secure has been for connectivity. While
technology infrastructure to support the dream for physical connectivity
Automotive Telematics is in place. That dominated for thousands of years, the
is, ubiquitous connectivity with wide area electromagnetism (EM) based connect
coverage and faster streaming capabilities is a much more recent pursuit. Today
such the one provided by LTE/5G is we have extensively connected systems,
essential. It also needs systems which can
Shweta Berry generically called the Internet. In the
seamlessly manage a constant flow of last decade or so, with the second
Director of Marketing data extracted from multiple sensors in
Communications and CSR wave of internet, we have ubiquitous
the vehicle, send this data for processing mobile devices now, greatly harnessing
Program Manager through a Cloud platform, and then to on the potential of EM or wireless
Aeris India the back-office for real-time analysis communication. This perennial quest
Shweta holds Masters in Interna onal Business and relay of meaningful information to for connectivity has brought us to a
cer fica on from Grenoble Ecole de Management, the end user. Aeris, being a pioneer in juncture where we are ready to step up
France. She is a Silver Medalist in the field of Marke ng,
MBA from IILM, New Delhi. She has over sixteen years
machine to machine technology has a to integrate and connect our vehicles to
of experience working with mul ple MNC’s, mid- er and flexible Telematics Services Platform with the Internet. We have “smart cars”, that
start-ups in India in various industry ver cals including a modular architecture which allows
Tech Mahindra, NIIT Ltd., MagnaQuest Technologies to communicate and collaborate with other
name a few. for rapid and cost effective scaling. The smart objects on the Internet. Vehicular
distributed processing architecture Telematics is about this and much more.
availability, access, and use of vehicles delivers speed and responsiveness for
delivering the best customer experience. Telematics is infact a watershed for the
for the large fleet operators in verticals developments that have taken place in
such as logistics, distribution, mining, Aeris can work with any cloud-based
solution provider and ensure a fully various disciplines and fields over the
construction, and transportation. This last few decades. Cloud Computing and
is also benefiting the emerging vehicle integrated and scalable service delivery
platform that includes, Server Virtualization, Machine Learning
rental model market players such as and Artificial Intelligence, Big Data
the Uber, Ola and others with the data → Complete account creation and Analysis, Navigation Satellite Technology
analysis which can dramatically help management services form critical subsystems in the telematics
increase business efficiency as the system → Readily integrates and connects with ecosystem. With the paradigms of
uses telematics to capture data from vehicle Connected Cars, the Advanced Driver
moving vehicles and enable remote Assistance Systems (ADAS), and Self
operational control such as activating and → Smartphone application delivery
Driving vehicles, we are seeing emerging
accessing vehicles using Radio-frequency → Easily integrates with OEM
metasystems or “system of systems” in
identification (RFID) or a smartphone to CRM, marketing, portals, and
the field of telematics.
track and record journey data for ensuring communications systems
passenger and goods safety and also In the larger space of Internet of Things,
→ Comprehensive customer care tools
proper billing. Telematics also enables Automotive or Vehicular Telematics leads
In conclusion, we see both Indian the race. This is because the features that
anti-theft features, tracking the location
consumers as well as the automotive Telematics brings to the table, Safety,
of the vehicle and an automated interface
giants leveraging the advanced Security and Productivity, have found
with law enforcement agencies reduces
technology and adopting automotive their applications best in this domain. The
the response time which eventually leads
telematics solutions at a faster pace general public concerns like driver safety
to reduction in vehicular theft numbers.
for reaping social benefits towards and road accidents have strongly fuelled
As connected vehicle management road safety and also improvements the adoption of telematics solutions by
solutions become more prevalent, both in economic efficiency. The scale and automakers. And thus a sharp contrast
the automakers and large fleet owners success will be largely defined by the between the adoption in automotive vis-
are finding ways to enhance their services technology in this field. Hence, it is a-vis other sectors.
to customers and generate new revenue imperative for the automakers to partner
streams outside the original scope of Telematics in general is marked by the
with experienced IoT solution providers
their businesses. For example, certain presence of several key stakeholders.
and invest carefully in the right fit
solutions designed for delivery route This is not surprising owing to the fact
automotive telematics platform.
optimization have proven themselves as that Telematics has emerged as a highly
outstanding compliance engines for both intersectoral technology. Some of the
PG.14 | Smart Automotive | Sept - Oct 2016 www.telematicswire.netTelematics in India:
n Organic Ecosystem
natural stakeholders in this space, a critical part in evolving an organic
specifically pertaining to automotive, are: ecosystem for telematics in India. The
1. Telecom Sector central and state governments in India
2. Navigation Satellite Systems should promote and regulate the sector.
3. Automakers Currently, the Center for Development
4. OEMs and ODMs of Telematics functions as a wing in
the Telecom Technology Center in the
→ Automotive Component Suppliers Government of India. Both empowerment
→ Independent Telematics Unit and independence is needed for this body
Suppliers on the lines of TRAI (Telecom Regulatory Vadiraj Katti
5. Auto-repair Service Provider Authority of India). The scope of its Founder & Managing Director
6. Firmware Companies functions should expand to promotion, iTriangle Infotech Pvt. Ltd.
7. Cloud Service/IT Infrastructure regulation, and development of the He is involved in design, development and
Providers telematics sector. Though the telematics manufacturing of products related to vehicle tracking,
8. Web Mapping/GIS Service providers sector is enabled by telecom, it has to automo ve telema cs and enterprise solu ons. He
has developed a GPS-GSM-RFID based Remote Data
9. Automotive Software Providers find its progress independently. Acquisi on Pla orm with end to end solu ons in both
10. Big Data Players GSM Network plays the most critical role hardware and so ware.
11. Content and Infotainment Providers in connecting the Telematics Units with
12. Insurance Cloud. Even with a mobile subscriber taken by its automobiles at the end of the
13. Governments base of 240 million, the GSM network day even if there were a poor or no GSM
While the many critical subsystems of the is often patchy in India. The coverage network. All it needs to do is to capture
telematics space bring great advantage gap exceeds 50% in most North East and the real time locations and store it
to it, the challenge remains in evolving Central Indian States. And even where onboard and transmit it only when it finds
cohesion between these players. This is there is mobile network, poor signal and a signal. The firmware players in India
easier said than done. In this article, we packet drops are a commonplace. This now have these well tested solutions.
will explore ways in which this synergy be prevents governments to seamlessly But most telematics solutions would
achieved in the Indian context. adopt telematics solutions as general need real time processing of this data. An
policies. And businesses with operations infotainment solution to access reviews
The adoption and integration of on nearby hotels on your way back home
telematics solutions have attained certain in these areas too find difficulty in
adopting telematics solutions. This also from office requires V2I (Vehicle-to-
maturity in the West. We see a number Infrastructure) solutions delivered almost
of B2B & B2C applications in this domain discourages the automakers to adopt
pre-assembly telematics integrations in immediately. In addition to contributing
and a general adoption and acceptance to the expansion of mobile coverage, the
by all the players involved including the the Indian releases. It is unlikely that an
automaker would risk to lose the rural Indian telecom companies have another
end customer. For instance, Usage Based role to play. The nascent and mostly
Insurance has become mainstream in market in pursuit of a value addition
for the urban market. Needless to say, urban telematics industry needs cost
the West. In India, however, the concept effective M2M (Machine-to-Machine)
of telematics is still at a nascent stage. strong mobile coverage is a great enabler
for successful telematics solutions in Data Solutions. With the largest cab
It is mostly confined to Track-and-Trace aggregators in India adopting telematics
and the applications are sold B2B. There India. With Digital India and Broadband
Highways programs, we can expect solutions, this makes business sense to all
is no significant traction yet on the B2C stakeholders.
front. For the Indian customer, telematics significant improvement in the telecom
solutions rank much lower in the wish infrastructure in the coming years. The India is no exception to another universal
list of what they wish to see in their Universal Service Obligation Fund (USOF) problem in telematics - the lack of
automobiles. However, recent surveys currently sources telecom infrastructure standardisation in protocols. This greatly
show a positive sentiment among the in parts of the country where private hinders interoperability. For all the
Indian customers in the adoption of players do not find operations profitable. stakeholders to work in synergy towards a
telematics solutions. In a 2014 consumer Active contributions are needed by both common objective, this is a prerequisite.
survey conducted by Deloitte, over 48 private and public players to bridge the The NGTP or the Next Generation
% were willing to pay for telematics coverage gaps. Telematics Protocol, claimed to be a
solutions in their vehicle [1]. The poor or no mobile networks affects technology neutral approach, needs to
most telematics solutions but not all. A still find its ground among the huge base
The key stakeholders have both the of stakeholders involved.
advantage and responsibility to play logistics company can replay the route
www.telematicswire.net Sept - Oct 2016 | Smart Automotive | PG.15You can also read
