WOLFSBURG EXPERIENCE THE FUTURE - WMG Wolfsburg
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WOLFSBURG EXPERIENCE THE FUTURE
03
WELCOME
TO WOLFSBURG
WOLFSBURG’S MAYOR
KLAUS MOHRS
Wolfsburg is celebrating its 80th birthday in 2018 – a very
young age for a city. Its development in this short time span truly
is a success story, as Wolfsburg has become one of the most
dynamic cities in Germany. The city and its residents benefit from
the growing quality of life and economic power. Volkswagen, a
global player, has built a strong partnership with Wolfsburg’s
residents and continues to enrich this city with interesting jobs,
eye-catching innovations and exceptional leisure-time offerings,
such as the Autostadt. More and more people have come to ap-
preciate Wolfsburg as a wonderful city to visit and as a great place
to live. Today the city is again exploring new horizons, with as-
pirations of becoming a model city for digitisation and mobility,
and offering people a pleasant and inspiring living environment.
Wolfsburg remains captivating. Therefore, I warmly welcome you
to our fascinating young city.
Photos: Janina Snatzke
04 05
HISTORY OF A YOUNG
2018 Vision
Wolfsburg 2025
Wolfsburg celebrates
its 80th anniversary
Model city of
CITY’S SUCCESS
digitisation
Page 25
1998 2002 2009
Wolfsburg’s 60th anniversary Inauguration of VfL Wolfsburg are German
– start of the cooperation Volkswagen Arena, football champions
between Volkswagen and with 25,000 guests
Wolfsburg to promote the
city as a business location
Page 23 2013
1972 1988 The VfL Wolfsburg
women’s team wins
Wolfsburg becomes a Wolfsburg becomes the treble
large city (incorporation a university location
of 20 localities)
1302 1938 1949 1998 2002
Earliest known Ground-breaking Design of a ICE rail connection Opening of
reference to ceremony of the rhythmogram by BadeLand
“Wolfsburg” Volkswagen plant Heinrich Heidersberger, Page 09
(the later castle) 1580 Page 23 Wolfsburg resident 1973 1994 2000
Wolfsburg and international Completion of the Opening of the Opening of the
Castle photo artist Scharoun-Theatre Kunstmuseum Autostadt
Page 14 Page 15 Page 13 Page 19
1938
City of Wolfsburg
founded
2000 2025
1300 1500 1800 1900
1974
Opening of 1997 2001 2007 2017
1945 the Städ- 1982 VfL Wolfsburg is Opening of Opening of the Start of the #WolfsburgDigital mission –
tische Galerie
Full-scale production of Connection to the promoted to the the City- designer outlet Volkswagen and the city on the course to the future
1841 the VW Beetle begins on
(Municipal
autobahn motorway Bundesliga Galerie Page 11 Page 24
Hoffmann von Fallersleben, born 27/12/1945 1962 Gallery)
system Page 08 Page 11 2005
in Wolfsburg-Fallersleben, writes Opening of the Wolfsburg Opening of the
the Song of the Germans (“Das Cultural Centre, designed science centre phaeno
Lied der Deutschen”) by Alvar Aalto Page 15
06 07
EVERYTHING IN THE MIDDLE OF ALLERPARK WOLFSBURG
THE CITY A LAKE WITH INFINITE LAKESIDE ATTRACTIONS
LEISURE-TIME POSSIBILITIES
Lake: 1,230 m long, 270 m wide Attractions
3 Regattas: canoeing, sailing, rowing
> 30
million visitors
per year 1st certified inland bathing lake in Germany
Escape the daily routine and enjoy outdoor recrea-
tion. The Allersee is only a 15-minute walk from the city
centre. Local recreation doesn’t get any closer than this.
The amusement park on the lake offers limitless possi-
bilities in every season. Dunes, a sandy beach, stand-up
paddling, a beach club, high rope course or Planet Walk:
these are just some of the more than 30 attractions with
lake views: www.allerpark.net
Photo: Janina Snatzke
Photo in the circle: Jens L. Heinrich
08 09
MUCH MORE WOULD VFL-FUSSBALLWELT
BE IMPOSSIBLE FEEL LIKE A PRO!
BADELAND WOLFSBURG
Fascinating, interactive, surprising: welcome to
The main attraction of this five-star spa fa- the game inside the VfL-FußballWelt. Here, visi-
cility is the sauna landscape. With a total of tors young and old play the lead role. They check in,
twelve saunas spread over 2,400 m², you will choose a team and in the blink of an eye they find
satisfy your every need. The latest attraction at themselves living the everyday life of a professional
BadeLand, one of the largest and most mod- footballer. During an interactive tour, they slip into a
PURE LIVE EXPERIENCES ern public bathing facilities in Germany, is the variety of roles, with the boundaries between reality
FOOTBALL AND ICE HOCKEY 130-metre water slide with thrilling effects. Photo: BadeLand Wolfsburg and virtuality quickly becoming blurred. Participation
is highly encouraged! www.vfl-fussballwelt.de
The Volkswagen Arena at Allerpark is home to VfL Wolfsburg
(German football champions in 2009 and DFB Cup winners in
2015). 30,000 fans watch their beloved Wolves’ home matches
here. The arena offers impressive event spaces as well as guided
tours for an exclusive behind-the-scenes look. The AOK Stadium, WAKEPARK
home of the VfL women's football team (treble winners in 2013), WITH BEACH CLUB
is in the immediate vicinity. Also in the top league (of ice hockey)
and three-time runners up: the Wolfsburg Grizzlys in the nearby Visitors to Wolfsburg’s Allerpark can attempt ex-
Eis Arena. It doesn't matter what kind of sport you like: it's worth citing aerials at one of the most spectacular water
watching them all live! skiing facilities in Germany. The 568-metre cable
wake park on an artificial lake is the only six-mast
facility in Europe. It is ideal for those who love ex-
traordinary challenges. However, it is also particularly
MORE INFORMATION on football: www.vfl-wolfsburg.de and well-suited for beginners. Incidentally, it is also a great
on ice hockey: www.grizzlys.de Photo: Thomas Knüppel place to relax and people watch. Photo: Nina Stiller photography
Photo: picture alliance/Silas Stein/dpa
Photo in the circle: citypress
10 11
SHOPPING EXPERIENCES DESIGNER OUTLETS
WOLFSBURG
FOR RELAXATION MODERN SHOPPING
MILE IN THE CITY
A shopping tour on Porschestrasse – with
over 200 shops – offers something for all
shopaholics. Those who would prefer to
take a leisurely stroll along the mall, which
is lined with sycamore trees and fountains,
will find inviting spots to relax and a diverse
gastronomic offering. Photo: Janina Snatzke
Abercrombie & Fitch and more 2,8
Fashion | beauty products million
top brands chocolate | porcelain visitors EVERYTHING UNDER ONE
> 70 City centre outlet at the main railway station ROOF – CITY-GALERIE
The City-Galerie welcomes shop-
Designer outlets can be found in the heart of Wolfs- ping enthusiasts right in the centre
burg. Here, inside impressive modern architectural of Wolfsburg. More than 100 specialist
structures, shopping enthusiasts can find over 70 top in- shops, bars and restaurants offer a variety
ternational brands at heavily reduced prices. Other brands of pleasant shopping opportunities. In ad-
are set to be added in 2018. In addition to the latest fash- dition to national and international brand
ions, the outlet centre offers beauty products, acces- stores, local and regional retailers add
sories, chocolate, porcelain and a selection of eateries. that special touch of charm.
www.designeroutlets.com Photo: Thomas Knüppel www.city-galerie-wolfsburg.de
Photo: Thomas Knüppel
12 13
IN WOLFSBURG CULTURE KUNSTMUSEUM WOLFSBURG
OPENS NEW HORIZONS HOTSPOT OF CONTEMPORARY ART
For inspiration: the museum shop Opened in
1994
130
exhibitions
65,000 visitors/2017
by 2017 For contemplation: the Japanese garden
The Kunstmuseum Wolfsburg is a cultural beacon,
well known throughout Germany. Whether it's cultural
history, global contemporary art, major artistic projects,
total installations or an urban area with artists' resi-
dences, the spectacular exhibition hall offers extraordi-
nary opportunities to stage art in a fascinating way.
www.kunstmuseum-wolfsburg.de
Photos: Marek Kruszewski
14 15
SCHAROUN-THEATRE PHAENO
WOLFSBURG THE WORLD OF MIRACLES
One of Germany's largest perfor- At extraordinary experiment stations, visitors to
mance theatres is the only theatre con- the phaeno test their senses, make new experi-
struction by the famous international ar- ences, and are surprised and continually encouraged
chitect Hans Scharoun. The typical lineup to uncover secrets on their own. Visitors' curiosity is
includes musicals, comedies, plays, con- rewarded with an adventurous journey into the world
WOLFSBURG CASTLE certs, Christmas fairytales, youth theatre of phenomena. The famous architect Zaha Hadid de-
MODERN ART WITHIN OLD WALLS and theatrical workshops. Photo: Janina Snatzke signed the futuristic-looking building and created the
exhibition floor as a moving landscape with craters,
terraces and plateaus. www.phaeno.de
It gave the city its name and is a living witness to the North-
ern German Renaissance: Wolfsburg Castle is now home to
both art and artists. The Städtische Galerie, for example, pre-
sents exhibitions and installations of contemporary art in dialogue
with architecture. The Institut Heidersberger is scientifically and HALLENBAD – KULTUR
artistically devoted to the work of Wolfsburg's photographic artist, AM SCHACHTWEG
Heinrich Heidersberger, in the master’s former workshop. Wolfs-
burg's artist association, Kunstverein Wolfsburg, which promotes This cultural centre is a former swim-
the local art scene in particular, has already been awarded as the ming pool and has evolved from an
best German art association. The castle is also a wonderful loca- experiment to an indispensable pillar
tion for weddings. of Wolfsburg's cultural life. Here you
will find an outstanding mix of con-
certs, comedy and cabaret events,
MORE INFORMATION about the castle and the art housed
there www.wolfsburg.de/kultur/museen/schloss- readings, cinema and art exhibitions.
wolfsburg and www.kunstverein-wolfsburg.de Photo: Lars Hung www.hallenbad.de. Photo: phaeno
Photo: Janina Snatzke
Photo in the circle: Sebastian Bisch
16 17
APPETITE
FOR FOOD FROM HIP ITALIAN CUISINE
CULTURE
TO HOME COOKING INDULGENCE WITH TRADITION
Whether stylish, casual,
hearty, original or urban: Pizza, pasta & co.: Wolfsburg is a true Eldorado, especially
in Wolfsburg every guest will for fans of Italian cuisine. Here you will find countless res-
find the culinary offering of taurants and pizzerias that transport guests to the hosts’ home
their choice. photo: WMG country – both in terms of the culinary offering and the atmos-
phere. This is rooted in Wolfsburg’s own history: ever since
thousands of Italians arrived as “guest workers” at Volkswagen
in the 1960s, a well-integrated Italian community has been es-
Germany’s number 1: Das Aqua star chefs
tablished over the generations that has left its mark on the city’s
gastronomy.
restaurants/
cafes
Top: Italian cuisine 2
130 10 Restaurants in der Autostadt
MORE INFORMATION on restaurants, bars and
other culinary offerings in Wolfsburg can be found at:
Curried sausage www.der-butler.com/
Wolfsburg’s star chefs make their grand appearance
at Aqua and La Fontaine. Here, top chefs Sven E lverfeld The legendary VW curried sausage
(one of only eleven three-star chefs in Germany) and that originated in the factory cafe-
Hartmut Leimeister conjure up first-class culinary de- teria (7 million sausages in 2017)
lights. But even beyond these award-winners, the tables has long been celebrated. Today,
in Wolfsburg’s restaurants are well occupied. Hungry many restaurants and supermarkets
guests can enjoy national and international cuisine to also offer this tasty cult dish. And not
suit every budget. Photo: gkrphoto/fotolia just in Wolfsburg.
Photo: Lars Hung Photo: Nele Martensen
18 19
PEOPLE, CARS DIE AUTOSTADT
AND WHAT MOVES THEM EXPERIENCES GUARANTEED!
28 hectare park and lagoon landscape 2+
million visitors
restaurants 8 brand pavilions per year
10 Automobile history in the ZeitHaus
Just like traveling to another world: amazing views
both inside and outside, thrilling driving experiences, in-
teractive worlds of learning and experience, a panoramic
cinema, a car museum, fascinating cultural programmes
and events and a diverse culinary concept. All this in a
huge park and lagoon landscape, the likes of which has
never been seen before. www.autostadt.de
Photos: Nils Hendrik Müller20 21
THE RITZ-CARLTON
WOLFSBURG
EVENTS FOR ALL
AGE GROUPS This superior five-star hotel is located directly next
to the port basin, looking out over the four chimneys
Be it a workshop, presentation, concert or of the Volkswagen power station. The circular build-
cooking class – or a winter market, ice show ing to the west of the Autostadt features luxurious
or art exhibition: depending on the season, rooms and suites, bars and lounges, two premium
the Autostadt can transform into an exciting restaurants and a spa facility, including a floating out-
summer world or a winter landscape, which door pool. www.ritzcarlton.com
MOVIMENTOS surprises visitors for weeks on end with a va-
MUCH MORE THAN A DANCE FESTIVAL riety of attractions. Photo: Mario Westphal
Always a highlight: in every spring since 2003, the Autost-
adt has organised the Movimentos festival weeks – a festival
of culture and dance of superior quality, which fascinates many
people far beyond the city's borders. For several weeks, artists
of international renown thrill the festival's audience with dance OF TOWERS
performances, concerts, matinées, soirées, workshops, stage AND PAVILIONS
readings, shows and film presentations. For children and young
people, the Movimentos Academy also offers dance courses and The Autostadt’s signature feature is the two car
workshops, where they can immerse themselves in a wide varie- towers, which are each 48 metres high. They guar-
ty of artistic professions. antee the supply of approximately 500 new vehicles
per day. At the centre of the park, the Volkswagen
Group's brands are presented in separate pavilions,
where the philosophies and values of each brand are
MORE INFORMATION on Movimentos and their
programme of events during the festival weeks presented in impressive fashion – some are factual
can be found at www.movimentos.de Photo: Lars Landmann or playful, while others are spirited or artistic. Photo: Nils Hendrik Müller
Photo: Matthias Leitzke
Photo in the circle: Aleksandra Kononchenko22 23
VOLKSWAGEN AND THE VOLKSWAGEN
CITY OF WOLFSBURG. THE DRIVER OF ECONOMIC GROWTH.
A PERFECT FIT.
Employees
Worldwide: 625,000 In Wolfsburg: 70,000
trademarks
1937 1938
12 Founding of Volkswagen
Founding of
Wolfsburg
Wolfsburg is the headquarters of the Volkswagen AG
Group. Europe's largest car manufacturer employs 70,000
people at this location alone. Volkswagen is a powerful
economic driver that extends well beyond the city's bor-
ders and gives rise to new impulses that stimulate the
development of the city. A proven driving force: the close
partnership between the city and Volkswagen.
Photo: philipus/Alamy Stock Foto
Photo in the circle: Volkswagen Aktiengesellschaft24 25
#WOLFSBURGDIGITAL
PIONEER OF MOBILITY
ROOM FOR
The most recent joint venture between Volkswagen DIGITAL IDEAS
and the city of Wolfsburg has once again created a
powerful spark. Wolfsburg will become the model city Starting in 2018, businesses and start-
of digitisation – a real-world laboratory and a trailblaz- ups will be connected in the former market
er of electromobility. Johann Jungwirth, Volkswagen hall near the railway station, in order to drive
Chief Digital Officer, describes this new path: “Togeth- digital innovations forward. At the same time,
er with the city of Wolfsburg, we will transform the this experimental field has been conceived as
Group's headquarters into a central hub of digitisation.” a form of showcase that will increasingly in-
www.wolfsburg.de Photo: de+ architekten gmbh, Jan Dilling volve citizens in the new developments. #SETTING THE COURSE
FOR THE FUTURE
Progress is being made: from the entire fibreglass structure,
to the development of the most modern residential and com-
mercial areas, to Volkswagen’s futuristic IT City. With its “City
RESEARCH AND of the Future” project, Wolfsburg is also one of the few cities in
DEVELOPMENT Germany that is developing practical and sustainable visions for
urban coexistence. Wolfsburg is cooperating with TU Berlin in this
Many are surprised to find out that Volkswagen operates area, for example, and is investing in new training concepts and
the largest non-university innovation centre in Germany. workshops of the future, such as smart factories for apprentices
The Group works closely with Ostfalia University of Applied and students, so that tomorrow's young people are already pre-
Sciences (more than 3,300 students on-site), which has a pared today.
competence and research centre for the development and pro-
duction of hybrid lightweight components. Here, industrial and
research partners form a cooperative partnership, working on MORE INFORMATION at microsite.stadt.wolfsburg.de/
Photo: Lars Landmann the car of the future. Photo: Volkswagen Aktiengesellschaft digitalisierung and www.wolfsburg.de/zukunftsstadt
Photos: Volkswagen Aktiengesellschaft26 27
WOLFSBURG Whether you are curious about tourist attractions,
125,244 11.5 %
guided tours, events or accommodation, the tourist information
HIGHLIGHTS
office at the main train station (tel. +49 (0)5361-899930) provides
answers to any questions you may have about your stay in Wolfsburg.
For further information please visit www.wolfsburg-tourismus.de
147 of the workforce in Wolfsburg are engineers.
inhabitants People from almost 150 different More than anywhere else in Germany.
and 125,000 jobs countries live in Wolfsburg.
City rankings 2017, IW Consult
City of the future
City with the strongest Wolfsburg Castle
economy in Germany Wolfsburg is one of the few German cities
that have developed practical, City landmark and origin of the city’s name.
IW Consult 2016 sustainable visions of urban coexistence It was constructed over seven centuries ago.
with its “City of the Future” project.
IMPRINT
Editor
WMG Wolfsburg Wirtschaft und Marketing GmbH
5,000
Porschestraße 2, 38440 Wolfsburg
info@wmg-wolfsburg.de
8.5 6,000
V.I.S.D.P. Jens Hofschröer
Project Management
Christina Waletzko, Ressort Stadtmarketing
Implementation
Thomas Beyer (Editorial staff) million tourist visitor days
hotel beds, primarily in business hotels new residential units will be built
KARMA Kommunikationsdesign (Layout)
(four stars and above) in Wolfsburg by 2020.
Printing dwif 2013
Sigert GmbH Druck- und Medienhaus
Cover photo: pinkomelet/Fotolia Niedersachsen Office of Statistics, 2018
Edition 201880 YEARS – REMARKABLY YOUNG
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