WOLFSBURG EXPERIENCE THE FUTURE - Wolfsburg Kiosk
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WOLFSBURG EXPERIENCE THE FUTURE
03
WELCOME
TO WOLFSBURG
WOLFSBURG’S MAYOR
KLAUS MOHRS
In 2018, the city of Wolfsburg celebrated its 80th birthday –
a very young age for a city. Its development in this short time
span truly is a success story, as Wolfsburg has become one of the
most dynamic cities in Germany. The city and its residents benefit
from the growing quality of life and economic power. Volkswagen,
a global player, has built a strong partnership with Wolfsburg’s
residents and continues to enrich this city with interesting jobs,
eye-catching innovations and exceptional leisure-time offerings,
such as the Autostadt. More and more people have come to ap-
preciate Wolfsburg as a wonderful city to visit and as a great place
to live. Today the city is again exploring new horizons, with aspi-
rations of becoming a model city for digitalisation and mobility,
and offering people a pleasant and inspiring living environment.
Wolfsburg remains captivating. Therefore, I warmly welcome you
to our fascinating young city.
Photos: Janina Snatzke
04 05
SUCCESS STORIES
2018 Vision
Wolfsburg 2025
Wolfsburg celebrates
its 80th anniversary
Model city of
OF A YOUNG CITY
digitisation
Page 25
1998 2002 2009
Wolfsburg’s 60th anni- Inauguration of VfL Wolfsburg is German
versary – start of the Volkswagen Arena, football champion
cooperation between with 25,000 guests
Volkswagen and Wolfs-
burg to promote the city
1949 as a business location
2013
Design of a rhythmogram Page 23 The VfL Wolfsburg
by Heinrich Heidersberger, 1972 1988 women’s team wins
Wolfsburg resident Wolfsburg becomes a Wolfsburg becomes the treble
and international large city (incorporation a university location
photo artist of 20 localities)
1302 1938 1998 2002 2015
Earliest known Groundbreaking ICE rail connection Opening of
VfL Wolfsburg
reference to
“Wolfsburg”
ceremony of the
Volkswagen plant
1958 BadeLand
Page 09
wins the DFB Cup
(the later castle) 1580 Page 23 Opening of 1973 1994 2000
Wolfsburg the Stadthalle Completion of the Opening of the Opening of the
Castle (convention Scharoun-Theatre Kunstmuseum Autostadt
Page 14 centre), renamed to Page 15 Page 13 Page 19
1938 CongressPark after
City of Wolfsburg renovations in 1986
founded
2000 2025
1300 1500 1800 1900
1945 1974 2001
Full-scale pro- Opening
1983 1997 2007 2017
Opening of
duction of the VW of the Opening of the VfL Wolfsburg is the City- Opening of the designer outlet Start of the #WolfsburgDigital mission –
Beetle begins on Städtische planetarium promoted to the Galerie Page 11 Volkswagen and the city on the course to the future
27/12/1945 1962 Galerie Bundesliga Page 11 Page 24
1841 Opening of the (Municipal Page 08 2005
Hoffmann von Fallersleben, Wolfsburg Cultural Gallery) 1982 Opening of the
born in Wolfsburg-Fallersleben, writes the Song of Centre, designed Connection to the auto- science centre phaeno
the Germans (“Das Lied der Deutschen”) by Alvar Aalto bahn motorway system Page 15
06 07
EVERYTHING IN THE MIDDLE OF ALLERPARK WOLFSBURG
THE CITY A LAKE WITH INFINITE LAKESIDE ATTRACTIONS
LEISURE-TIME POSSIBILITIES
Escape the daily routine and enjoy outdoor recrea-
tion. The Allersee is only a 15-minute walk from the city
centre. Local recreation doesn’t get any closer than this.
The amusement park on the lake offers limitless possi-
bilities in every season. Dunes, a sandy beach, stand-up
paddling, a beach club, high rope course or Planet Walk:
these are just some of the more than 30 attractions with
lake views: www.allerpark-wolfsburg.de
Photo: Janina Snatzke
Photo in the circle: Jens L. Heinrich
08 09
MUCH MORE WOULD VFL-FUSSBALLWELT
BE IMPOSSIBLE FEEL LIKE A PRO!
BADELAND WOLFSBURG
Fascinating, interactive, surprising: welcome to
The main attraction of this five-star spa fa- the game inside the VfL-FußballWelt. Here, visi-
cility is the sauna landscape. With a total of tors young and old play the lead role. They check in,
twelve saunas spread over 2,400 m², no desire is choose a team and in the blink of an eye they find
left unfulfilled. The latest attraction at BadeLand, themselves living the everyday life of a professional
one of the largest and most modern public bath- footballer. During an interactive tour, they slip into a
PURE LIVE EXPERIENCES ing facilities in Germany, is the 130-metre water variety of roles, with the boundaries between reality
FOOTBALL AND ICE HOCKEY slide with thrilling effects. Photo: BadeLand Wolfsburg and virtuality quickly becoming blurred. Participation
is highly encouraged! www.vfl-fussballwelt.de
The Volkswagen Arena at Allerpark is home to VfL Wolfsburg
(German football champions in 2009 and DFB Cup winners in
2015). 30,000 fans watch their beloved Wolves’ home matches
here. The arena offers impressive event spaces as well as guided
tours for an exclusive behind-the-scenes look. The AOK Stadium, WAKEPARK
home of the VfL women's football team (treble winners in 2013), WITH BEACH CLUB
is in the immediate vicinity. Also in the top league (of ice hockey)
and three-time runners up: the Wolfsburg Grizzlys in the nearby Visitors to Wolfsburg’s Allerpark can attempt ex-
Eis Arena. It doesn't matter what kind of sport you like: it's worth citing aerials at one of the most spectacular water
watching them all live! skiing facilities in Germany. The 568-metre cable
wake park on an artificial lake is the only six-mast
facility in Europe. It is ideal for those who love ex-
traordinary challenges. However, it is also particularly
MORE INFORMATION on football: www.vfl-wolfsburg.de and well-suited for beginners. Incidentally, it is also a great
on ice hockey: www.grizzlys.de Photo: Thomas Knüppel place to relax and people watch. Photo: Nina Stiller photography
Photo: picture alliance/Silas Stein/dpa
Photo in the circle: citypress
10 11
SHOPPING EXPERIENCES DESIGNER OUTLETS
WOLFSBURG
FOR RELAXATION MODERN SHOPPING
MILE IN THE CITY
A shopping tour on Porschestrasse –
with over 200 shops – offers something
for all shopaholics. Those who would pre-
fer to take a leisurely stroll along the ave-
nue, which is lined with sycamore trees and
fountains, will find inviting spots to relax and
a diverse gastronomic offering. Photo: Janina Snatzke
EVERYTHING UNDER ONE
ROOF – CITY-GALERIE
The City-Galerie welcomes shop-
The designer outlets are located in the centre of ping enthusiasts right in the centre
Wolfsburg. In impressive modern buildings, shopping of Wolfsburg. More than 100 specialist
fans will find 80 top international brands. Through- shops, bars and restaurants offer a variety
out the year, customers can expect to find discounts of pleasant shopping opportunities. In ad-
of up to 70% off. In addition to the latest fashions, dition to national and international brand
the outlet centre offers beauty products, accesso- stores, local and regional retailers add
ries, chocolate, porcelain and a selection of eateries. that special touch of charm.
www.designeroutlets.com Photo: Thomas Knüppel www.city-galerie-wolfsburg.de
Photos: Thomas Knüppel
Photo in the circle: Thomas Koschel
12 13
IN WOLFSBURG CULTURE KUNSTMUSEUM WOLFSBURG
OPENS NEW HORIZONS HOTSPOT OF CONTEMPORARY ART
The Kunstmuseum Wolfsburg is a cultural beacon,
well known throughout Germany. Whether it's cultural
history, global contemporary art, major artistic projects,
total installations or an urban area with artists' resi-
dences, the spectacular exhibition hall offers extraordi-
nary opportunities to stage art in a fascinating way.
www.kunstmuseum-wolfsburg.de
Photos: Marek Kruszewski
14 15
SCHAROUN-THEATRE
WOLFSBURG PHAENO
THE WORLD OF MIRACLES
One of Germany's largest perfor-
mance theatres is the only theatre con- At extraordinary experiment stations, visitors to
struction by the famous international ar- the phaeno test their senses, make new experi-
chitect Hans Scharoun. The typical lineup ences, and are surprised and continually encouraged
includes musicals, comedies, plays, con- to uncover secrets on their own. Visitors' curiosity is
certs, Christmas fairytales, youth theatre rewarded with an adventurous journey into the world
WOLFSBURG CASTLE and theatrical workshops. Photo: Janina Snatzke of phenomena. The famous architect Zaha Hadid de-
MODERN ART WITHIN OLD WALLS signed the futuristic-looking building and created the
exhibition floor as a moving landscape with craters,
terraces and plateaus. www.phaeno.de
It gave the city its name and is a living witness to the North-
ern German Renaissance: Wolfsburg Castle is now home to HALLENBAD – KULTUR
both art and artists. The Städtische Galerie, for example, pre- AM SCHACHTWEG
sents exhibitions and installations of contemporary art in dialogue
with architecture. The Institut Heidersberger is scientifically and The cultural offerings are diverse
artistically devoted to the work of Wolfsburg's photographic artist, and multi-faceted. CongressPark
Heinrich Heidersberger, in the master’s former workshop. Wolfs- and the Kulturzentrum, which was
burg's artist association, Kunstverein Wolfsburg, which promotes built in a former swim hall and has
the local art scene in particular, has already been awarded as the developed from an experiment into
best German art association. The castle is also a wonderful loca- an indispensable part of Wolfsburg’s
tion for weddings. cultural life, offer visitors unique
experiences. Here you will find an
outstanding mix of concerts, com-
MORE INFORMATION about the castle and the art housed
there www.wolfsburg.de/kultur/museen/schloss- edy and cabaret events, readings,
wolfsburg and www.kunstverein-wolfsburg.de Photo: Lars Hung cinema and art exhibitions. Photo: phaeno
Photo: Janina Snatzke
Photo in the circle: Sebastian Bisch
16 17
APPETITE
FOR FOOD FROM HIP ITALIAN CUISINE
CULTURE
TO HOME COOKING INDULGENCE WITH TRADITION
Whether stylish, casual,
hearty, original or urban: Pizza, pasta & co.: Wolfsburg is a true Eldorado, especially
in Wolfsburg every guest will for fans of Italian cuisine. Here you will find countless res-
find the culinary offering of taurants and pizzerias that transport guests to the hosts’ home
their choice. photo: WMG country – both in terms of the culinary offering and the atmos-
phere. This is rooted in Wolfsburg’s own history: ever since
thousands of Italians arrived as “guest workers” at Volkswagen
in the 1960s, a well-integrated Italian community has been es-
tablished over the generations that has left its mark on the city’s
gastronomy.
MORE INFORMATION on restaurants, bars and
Curriedsausage
other culinary offerings in Wolfsburg can be found, for
instance, at: www.der-butler.com/
Wolfsburg’s star chefs make their grand appearance
at Aqua and La Fontaine. Here, top chefs Sven E lverfeld The legendary VW curried sausage
(one of only eleven three-star chefs in Germany) and that originated in the factory cafe-
Hartmut Leimeister conjure up first-class culinary de- teria (7 million sausages in 2017)
lights. But even beyond these award-winners, the tables has long been celebrated. Today,
in Wolfsburg’s restaurants are richly set. Hungry guests many restaurants and supermarkets
can enjoy national and international cuisine to suit every also offer this tasty cult dish. And not
budget. Photo: gkrphoto/fotolia just in Wolfsburg.
Photo: Lars Hung Photo: Nele Martensen
18 19
PEOPLE, CARS DIE AUTOSTADT
AND WHAT MOVES THEM EXPERIENCES GUARANTEED!
28 hectare park and lagoon landscape 2+
million visitors
8 brand pavilions per year
Automobile history in the ZeitHaus
Just like traveling to another world: amazing views
both inside and outside, thrilling driving experiences, in-
teractive worlds of learning and experience, a panoramic
cinema, a car museum, fascinating cultural programmes
and events and a diverse culinary concept. All this in a
huge park and lagoon landscape, the likes of which has
never been seen before. www.autostadt.de
Photo: Janina Snatzke
Photo in the circle: Janina Snatzke20 21
THE RITZ-CARLTON
WOLFSBURG
EVENTS FOR ALL
AGE GROUPS This superior five-star hotel is located directly next
to the port basin, looking out over the four chimneys
Be it a workshop, presentation, concert or of the Volkswagen power station. The circular build-
cooking class – or a winter market, ice show ing to the west of the Autostadt features luxurious
or art exhibition: depending on the season, rooms and suites, bars and lounges, two premium
the Autostadt can transform into an exciting restaurants and a spa facility, including a floating out-
summer world or a winter landscape, which door pool. www.ritzcarlton.com
MOVIMENTOS surprises visitors for weeks on end with a va-
INTERNATIONAL DANCE FESTIVAL riety of attractions. Photo: Anja Weber
Always a highlight: since 2003, the Autostadt has been the host
of Movimentos – a top-class dance festival that fascinates people
well beyond the the city´s borders. Artists of international renown
thrill the festival's audience with dance performances held over
several weeks. For children and young people, the Movimentos OF TOWERS
Academy also offers dance courses and workshops, where they AND PAVILIONS
can immerse themselves in a wide variety of artistic professions.
The Car Towers, each 48 metres high, are the
Autostadt´s signature feature. They guarantee the
supply of approximately 500 new vehicles per day.
At the centre of the park, the Volkswagen Group's
brands are presented in separate pavilions, where the
philosophies and values of each brand are presented
MORE INFORMATION on Movimentos and their
programme of events during the festival weeks in impressive fashion – some are factual or playful,
can be found at www.movimentos.de Photo: Lars Landmann while others are spirited or artistic. Photo: Nils Hendrik Müller
Photo: Matthias Leitzke
Photo in the circle: Aleksandra Kononchenko22 23
VOLKSWAGEN AND THE VOLKSWAGEN
CITY OF WOLFSBURG. THE DRIVER OF ECONOMIC GROWTH.
A PERFECT FIT.
Wolfsburg is the headquarters of the Volkswagen AG
Group. Europe's largest car manufacturer employs 70,000
people at this location alone. Volkswagen is a powerful
economic driver that extends well beyond the city's bor-
ders and gives rise to new impulses that stimulate the
development of the city. A proven driving force: the close
partnership between the city and Volkswagen.
Photo: philipus/Alamy Stock Foto
Photo in the circle: Volkswagen Aktiengesellschaft24 25
#SETTING THE COURSE
FOR THE FUTURE
ROOM FOR
Progress is being made: from the entire fibreglass DIGITAL IDEAS
structure, to the development of the most modern
residential and commercial areas, to Volkswa- Starting in 2018, businesses and start-
gen’s futuristic IT City. Wolfsburg is investing in ups will be connected in the former market
new training concepts and workshops of the future, hall near the railway station, in order to drive
such as smart factories for apprentices and students, digital innovations forward. At the same time,
so that tomorrow's young professionals are already this experimental field has been conceived as
prepared today. a form of showcase that will increasingly in-
Photo: de+ architekten gmbh, Jan Dilling volve citizens in the new developments. #WOLFSBURGDIGITAL
PIONEER OF MOBILITY
The most recent joint venture between Volkswagen
and the city of Wolfsburg has once again created a
powerful spark. Wolfsburg will become a model city for
RESEARCH AND digitalisation, a living laboratory, and a pioneer of electro-
DEVELOPMENT mobility. Volkswagen wants to work together with the city
to turn the company's headquarters into the centrepiece of
Many are surprised to find out that Volkswagen operates digitalisation. www.wolfsburg.de
the largest non-university innovation centre in Germany.
The Group works closely with Ostfalia University of Applied
Sciences (more than 3,300 students on-site), which has a
competence and research centre for the development and pro-
duction of hybrid lightweight components. Here, industrial and
research partners form a cooperative partnership, working on MORE INFORMATION at microsite.stadt.wolfsburg.de/
Photo: Volkswagen Aktiengesellschaft Photo: Volkswagen Aktiengesellschaft
the car of the future. digitalisierung and www.wolfsburg.de/zukunftsstadt
Photo: Janina Snatzke26 27
WOLFSBURG Whether you are curious about tourist attractions,
125,417 11.9 %
guided tours, events or accommodation, the tourist information
HIGHLIGHTS
office at the main train station (tel. +49 (0)5361-899930) provides
answers to any questions you may have about your stay in Wolfsburg.
For further information please visit www.wolfsburg-tourismus.de
147 of the workforce in Wolfsburg are engineers.
inhabitants People from almost 150 different More than anywhere else in Germany.
and 125,000 jobs countries live in Wolfsburg.
City rankings 2017, IW Consult
City of the future
City with the strongest Wolfsburg Castle
economy in Germany Wolfsburg is one of the few German cities
that have developed practical, City landmark and origin of the city’s name.
IW Consult 2016 sustainable visions of urban coexistence It was constructed over seven centuries ago.
with its “City of the Future” project.
IMPRINT
Editor
WMG Wolfsburg Wirtschaft und Marketing GmbH
5,000
Porschestraße 2, 38440 Wolfsburg
info@wmg-wolfsburg.de
8.5 10,000
V.I.S.D.P. Jens Hofschröer
Project Management
Christina Waletzko, Ressort Stadtmarketing
Implementation
Thomas Beyer (Editorial staff) million tourist visitor days
hotel beds, primarily in business hotels new residential units will be built
KARMA Kommunikationsdesign (Layout)
(four stars and above) in Wolfsburg by 2025.
Printing dwif 2013
Sigert GmbH Druck- und Medienhaus
Cover photo: kokotewan/Fotolia Niedersachsen Office of Statistics, 2018
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