2018 EDITION FIRST VIENNA RESIDENTIAL MARKET REPORT - EHL-Immobilien

 
2018 EDITION FIRST VIENNA RESIDENTIAL MARKET REPORT - EHL-Immobilien
FIRST VIENNA
RESIDENTIAL
MARKET REPORT   EDITION
                2018
2018 EDITION FIRST VIENNA RESIDENTIAL MARKET REPORT - EHL-Immobilien
EDITORIAL
                                  DEAR READER

                                  We are proud to present the sixth edition of the First Vienna Residential        Looking into the future, we are also looking closely into the needs and
                                  Market Report in 2018, a joint publication by BUWOG Group and EHL                demands that will be placed on the apartment of the future – whether
                                  Immobilien.                                                                      Generation Y and future generations, or intergenerational and barrier-free
                                                                                                                   living. Digitalisation and changing values will play a significant role in
                                  The Mercer study has named Vienna as the city with the highest quality           sustainable planning and in construction too. This and progress in au­
                                  of life for the eighth time in a row, and it comes as no surprise that the       tonomous driving are developments with a major impact on properties.
                                  Austrian capital faces a continuously increasing population with projections     We at the BUWOG Group and EHL Immobilien have done our best to
                                  at around two million inhabitants by the year 2025. This development stems       ensure that our customers and the residents of Vienna enjoy adequate
                                  from the increasing attractiveness of urban areas as well as from immigration,   housing with correspondingly high quality of living at the state of the
                                  but also from the ageing population demographic and increasing trend             art not just now, but in the future: residential property not only meets
                                  towards single households. As a result, demand has been outstripping supply      basic human needs, but also plays a major economic role in employment,
                                  on the Viennese housing market for years, a tendency that is still rising at     innovation and growth as reflected not only in burgeoning market
                                                                                                                   demand. This makes it all the more important for major players in the
                                                                                                                   property market to shoulder their responsibility.
                                  ”Looking into the future, we are also looking
                                  closely into the needs placed on an apartment                                    BUWOG Group is one of the largest developers in Vienna and EHL Immo­

 FIRST VIENNA
                                                                                                                   bilien is one of the leading real-estate service companies in Austria. As such,
                                  by upcoming generations.”                                                        we place a lot of importance on passing on our expertise and experience
 RESIDENTIAL                                                                                                       in the housing market while providing a summary of the developments

MARKET REPORT                     a shortfall of more than ten thousand residential units per annum. Other
                                  factors include cheap credit and low interest rates further stoking demand.
                                                                                                                   in the property market in this report. The report contains specific factors,
                                                                                                                   perspectives and new developments in all twenty-three districts of Vienna.
                                  Promoting residential construction will be inevitable to counter this on­
 www.residentialmarketvienna.at   going trend, especially towards the outskirts. However, developers face          We wish you a rewarding read with the First Vienna Residential Market
                                  issues such as land scarcity and lengthy rezoning procedures in Vienna.          Report 2018.

                                  YOURS SINCERELY

                                  Mag. Daniel Riedl FRICS                  Andreas Holler, BSc                     Mag. Michael Ehlmaier FRICS               DI Sandra Bauernfeind MRICS
                                  CEO BUWOG AG                             Managing Director of BUWOG              Managing Director and                     Managing Director of EHL
                                                                                                                   shareholder of EHL Immobilien             residential property department
2018 EDITION FIRST VIENNA RESIDENTIAL MARKET REPORT - EHL-Immobilien
First Vienna Residential Market Report | 2018                                         02   03                                                                First Vienna Residential Market Report | 2018

     INTRODUCTION                                                                                                                                                                                                                  INTRODUCTION

TABLE OF CONTENTS                                                                                            OUR MOTIVATION
01   EDITORIAL                                          36    1100 VIENNA FAVORITEN                          THE FIRST VIENNA RESIDENTIAL MARKET REPORT is now                             Viennese housing market develop? We’ve asked Christiane Varga from
                                                        38    1110 VIENNA SIMMERING                          in its sixth edition in 2018 since its first appearance in 2013. This makes   the Zukunftsinstitut institute of future studies about it.
                                                        40    1120 VIENNA MEIDLING                           us especially proud at BUWOG Group and EHL Immobilien, as our ex­
     INTRODUCTION                                       42    1130 VIENNA HIETZING                           perience and knowledge in the real-estate sector as market experts will       THIS REPORT – like those from previous years – distinguishes itself
02   TABLE OF CONTENTS                                  44    1140 VIENNA PENZING                            enable us to give a full insight into the Viennese housing market.            from other market reports and studies by only listing final purchase
03   OUR MOTIVATION                                     46    1150 VIENNA RUDOLFSHEIM-FÜNFHAUS                                                                                             prices or rents as opposed to prices offered. This enhances the validity of
04   BUWOG GROUP                                        48    1160 VIENNA OTTAKRING                          THE CURRENT EDITION of the First Vienna Residential Market                    the First Vienna Residential Market Report. As an annual publication, the
05   EHL IMMOBILIEN                                     50    1170 VIENNA HERNALS                            Report will again see the BUWOG Group, as the most active developer,          report is also in a position to compare figures for Vienna and its districts.
                                                        52    1180 VIENNA WÄHRING                            and EHL Immobilien, as one of the largest housing services, pool our
                                                        54    1190 VIENNA DÖBLING                            entire knowledge of the field. We have included the main Sinus Milieus®       ALL INFORMATION USED corresponds to the current state of aware­
     HOUSING MARKET                                     56    1200 VIENNA BRIGITTENAU                        prevailing in the districts as collected by INTEGRAL Markt und Meinungs­      ness and the latest data. The statistical information that the report draws on
06   OWNERSHIP STRUCTURE IN 2017                        58    1210 VIENNA FLORIDSDORF                        forschungsges.m.b.H. so as to represent social developments in                comes from Statistics Austria (the state statistics office) and the City of Vienna
08   DEMOGRAPHICS OF AUSTRIA                            60    1220 VIENNA DONAUSTADT                         Vienna as well. Development is an important keyword here: how will the        (MA 23 – Economics, Labour and Statistics).
09   HOUSEHOLDS IN AUSTRIA                              62    1230 VIENNA LIESING
10   DEMOGRAPHICS OF VIENNA
11   HOUSEHOLDS IN VIENNA
                                                              BUWOG GROUP & EHL IMMOBILIEN PROJECTS
                                                        64    RIVUS II / BUWOG GROUP
12   FUTURE RESEARCH                                    65    WOHNZEILE15 / BUWOG GROUP
13   THE SINUS-MILIEUS®                                 66    CITY APARTMENTS / BUWOG GROUP
                                                        67    SEESEE HOME / BUWOG GROUP
                                                        68    GRINZINGER ALLEE / BUWOG GROUP
     DISTRICTS OF VIENNA                                69    HOCH 33 / EHL IMMOBILIEN
16   VIENNA AT A GLANCE                                 70    UPPER WEST 119 / EHL IMMOBILIEN
18   1010 VIENNA INNERE STADT                           71    TRIIIPLE STADT.LAND.FLUSS. / EHL IMMOBILIEN
20   1020 VIENNA LEOPOLDSTADT                           72    MYSKY / EHL IMMOBILIEN
22   1030 VIENNA LANDSTRASSE                            73    PALAIS SCHOTTENRING VIENNA / EHL IMMOBILIEN
24   1040 VIENNA WIEDEN
26   1050 VIENNA MARGARETEN
28   1060 VIENNA MARIAHILF
30   1070 VIENNA NEUBAU                                 74    CLOSING WORDS
32   1080 VIENNA JOSEFSTADT                             75    COMMENTS AND TERMINOLOGY
34   1090 VIENNA ALSERGRUND                             77    IMPRINT
2018 EDITION FIRST VIENNA RESIDENTIAL MARKET REPORT - EHL-Immobilien
04                                                                                                  05 

EINLEITUNG

                           BUWOG GROUP                                                                     EHL IMMOBILIEN
                           THE BUWOG GROUP is the leading full-service supplier to the                     EHL IMMOBILIEN was founded in 1991, and has come to be one of
                           residential housing sector in Germany and Austria with sixty-six years of       Austria’s leading residential property service suppliers specialising in res­
                           experience in the property market. The Group’s high-quality portfolio           idential, commercial, and investment properties. Our range of services
                           currently includes around 49,000 units distributed across Germany and           extends from estate agency services and property valuation to property
                           Austria.                                                                        and construction administration; asset, centre and portfolio manage­
                                                                                                           ment; and market research and investment banking.
                           OUR HISTORICALLY DEVELOPED BUSINESS MODEL builds
                           on three strategically valuable business areas: new project development         EHL IMMOBILIEN ARRANGED tenancy, sale and investment transac­
                           for the market or transfer to the existing BUWOG portfolio (property            tions for 970 residential units and approximately 46,000 m² of office
                           development), value-oriented sales of individual apartments, properties         space amounting to a total transaction volume of around 1.6 billion
                           or portfolios (property sales), and asset management form a closed              euros in 2017. The rapidly growing property valuation segment has an
                           value-added cycle that is the core business of BUWOG Group. BUWOG               annual volume of more than 11 billion euros; in addition, EHL manages
                           AG shares have been listed at the stock exchanges in Frankfurt, Vienna,         properties in various asset classes at a total floor space of around
                           and Warsaw since the end of April 2014.                                         1.85 million square metres. Partnership with the Savills global real estate
                                                                                                           company has secured a global network for EHL.
                           ACTIVE IN EVERY ASPECT OF CONSTRUCTION AND HOUSING
                           – we use our wide-ranging, long-standing expertise as a solid basis             OUR RESPONSIBLE RELATIONSHIPS WITH CUSTOMERS and
                           in serving our customers every day. Awards in project development,              partners have been confirmed in several awards. Six EHL executives have
                           sustainability, and the financial markets stand witness to the successful       been awarded a total of eight CÄSAR awards for outstanding achievements
                           activity of the BUWOG Group, both in real estate and on the capital             in property by the Fachverband der Immobilien- und Vermögenstreuhän­
                           markets, and showcase the capability, commitment, and professionalism           der national property and asset administration association in the WKO Aus­
                           shared by more than seven hundred employees. We focus on the three              trian Economic Chambers. In addition, EHL has been conferred the IMMY
                           largest German-speaking cities of Berlin, Hamburg, and Vienna, and see          Award eight times – this is the definitive quality award amongst Viennese
                           great importance in the positive synergy effects of networking our three        real estate agents.
                           business divisions.
                                                                                                           EHL WAS THE FIRST AUSTRIAN COMPANY to be certified ac­
                           WE AIM TOWARDS INNOVATIVE state-of-the-art housing quality in                   cord­ing to the European EN 15733 2011 standard for estate agents. As a
                           develop­ing all our residential projects from planning through to manage­       founding member of ÖGNI, we act according to social interests in harmony
                                                                                                    ×
                           ment, as it forms the basis for the essential purpose: living satisfaction.    with environmental, economic, and social factors. EHL Immobilien Manage­
                                                                                                           ment has been a member of the EHL Group since 2014, and was certified
                                                                                                           for property management according to ISO 9001 in 2017. This ensures
                                                                                                           maximum quality standards and transparency towards our customers and
             BUWOG Group                                                                                   partners.                                                               ×      EHL Immobilien
2018 EDITION FIRST VIENNA RESIDENTIAL MARKET REPORT - EHL-Immobilien
First Vienna Residential Market Report | 2018                                                                                                       06     07   First Vienna Residential Market Report | 2018

             HOUSING
             MARKET

OWNERSHIP STRUCTURE IN 2017
AROUND 900,000 APARTMENTS IN VIENNA count as inhabited,                                                  living in owner-occupied apartments occupy a roughly equal share in Vienna
with around 75% of households living in rented accommodation – an                                        and Austria; this share is rather low compared to other forms of housing,
extraordinary housing market compared to the other eight Austrian                                        while still remaining largely stable. Naturally, most Austrians prefer to live in
federal states. Of these 700,000 or so rented apartments, around 400,400                                 single-family homes, and this is the main household form across the country
are owned by the City of Vienna or non-profit housing associations. People                               – as opposed to Vienna, where this share of households is very low.      ×

      HOUSING STOCK 2017                                                                                             VIENNA                                 AUSTRIA

      TOTAL PRIMARY RESIDENCES                                                                              approx. 910,000 *                      approx. 3,875,000 *

      OWNERSHIP                                                                                                 ABSOLUTE FIGURES                        ABSOLUTE FIGURES

      HOUSE OWNER-OCCUPIERS                                                                                             54,600                              1,472,500
      APARTMENT OWNER-OCCUPIERS                                                                                        118,300                                426,250
      MAIN TENANTS (COLLECTIVE)                                                                                       700,700                               1,627,500
                       PRIVATE INDIVIDUALS AND LEGAL ENTITIES                                                        300,300                                   697,500
                       PUBLIC CORPORATIONS                                                                            218,400                                  310,000
                       NOT-FOR-PROFIT HOUSING COOPERATIVES                                                            182,000                                  620,000
      SUBLEASES AND OTHER LEASE ARRANGEMENTS                                                                            36,400                                348,750

*   Source: Statistics Austria (new extrapolation method as of the 2014 Microcensus), own calculations
2018 EDITION FIRST VIENNA RESIDENTIAL MARKET REPORT - EHL-Immobilien
First Vienna Residential Market Report | 2018                                                            08     09                                                               First Vienna Residential Market Report | 2018

            HOUSING
            MARKET

DEMOGRAPHICS OF AUSTRIA                                                                                                                        HOUSEHOLDS IN AUSTRIA
AS AT JANUARY 1, 2017, Austria was home to 8,772,865 people, of whom 5,429,623 were between 20 and 64 years old. According to the latest       THE AVERAGE HOUSEHOLD SIZE of the around 3,865,000 private households in Austria was 2.22 people in 2016. The trend towards small
forecasts, the population of Austria is expected to reach the 9 million mark in 2022.                                                     ×   households continues, with the figure being similar to that of 2015. In 1985, the average household size was 2.67, while experts predict that this
                                                                                                                                               figure will drop to 2.08 by 2080.                                                                                                             ×

      DEMOGRAPHIC OUTLOOK                                                                           AGE PROFILE OF POPULATION                  PRIVATE HOUSEHOLDS FORECAST FOR SINGLE
      FOR AUSTRIA                                                                                   AS AT JANUARY 1, 2017                      AND MULTIPLE-PERSON HOUSEHOLDS IN AUSTRIA
      2016 TO 2070                                                                                                                             2015 TO 2080

                          8,739,806                                             9,869,542
                                                                                                                                               Households in %
       Population
                                                                                                                  1,717,725   0 – 19 YEARS
   10,000,000                                                                                                                                  80

                                                                                                                                               70                       62.81%
                                                                                                                  1,625,517   > 65 YEARS
   8,000,000                                                                                                                                                                                         58.15%
                                                                                                                                               60

   6,000,000                                                                                                                                   50
                                                                                                                                                                                     41.85%
                                                                                                                                                      37.19%
                                                                                                                                               40
   4,000,000                                                                                                     5,429,623    20 – 64 YEARS    30

                                                                                                                                               20
   2,000,000
                                                                                                                                               10                                                                                  SINGLE-PERSON HOUSEHOLDS
           0                                                                                 Year                                               0                                                                 Year             MULTIPLE-PERSON HOUSEHOLDS
                2000 2005 2010 2015 2020 2025 2030 2035 2040 2045 2050 2055 2060 2065 2070                                                                       2015                         2080

      FORECAST                                                                                                                                 FORECAST
      →→ Nine million people will be living in Austria by 2022.                                                                                →→ The number of single-person households is still growing rapidly.
      →→ By 2070, the population of Austria is expected to rise to 9,869,542 people.                                                           →→ From 2015 to 2080, the number of single-person households
      →→ This corresponds to an increase of nearly 13% from 2016 to 2070.                                                                         is expected to increase by 38.44% (from 1,413,285 to 1,956,656).
      →→ By 2070, around 28.5% of the population will be 65 years or over, up from 18.5% in 2016.                                              →→ Over the same time period, the number of private households with more than one person
      →→ The number of people living in Austria below the age of 20 will continue to drop gradually,                                              is expected to rise by only 13.88% (from 2,387,037 to 2,718,522).
         from 19.6% in 2016 to 19.0% by 2070.                                                                                                  →→ From 2015 to 2080 the total number of private households is expected to rise
      →→ At the start of 2017, the average age of the people living in Austria was 42.5 years.                                                    by almost 23.02% (from 3,800,322 to 4,675,189).
                                                                                                                                               →→ The predicted average household size for 2080 is around 2.08 persons.
2018 EDITION FIRST VIENNA RESIDENTIAL MARKET REPORT - EHL-Immobilien
First Vienna Residential Market Report | 2018                                                               10    11                                                          First Vienna Residential Market Report | 2018

           HOUSING
           MARKET

DEMOGRAPHICS OF VIENNA                                                                                                                      HOUSEHOLDS IN VIENNA
AS AT JANUARY 1, 2017, the population of Vienna was 1,867,582. Of these, 308,687 people were older than 65, and 359,985 were younger than   VIENNA HAD AROUND 901,900 HOUSEHOLDS with an average household size of just 2.01 persons in 2016. The households in Vienna
20 years of age. Current forecasts predict that the population of the capital will reach the 2 million mark in 2025.                 ×     account for just below a quarter of all households in Austria.                                                         ×

     DEMOGRAPHIC OUTLOOK                                                                   AGE PROFILE OF POPULATION                        PRIVATE HOUSEHOLDS FORECAST FOR SINGLE
     FOR VIENNA                                                                            AS AT JANUARY 1, 2017                            AND MULTIPLE-PERSON HOUSEHOLDS IN VIENNA
     2016 TO 2070                    1,853,140                         2,238,539                                                            2015 TO 2080

                                                                                                                                            Households in %
        Population                                                                                           359,985     0 – 19 YEARS
   2,000,000                                                                                                                                60                       54.62%                    52.88%
                                                                                                             308,687     > 65 YEARS         50     45.38%                      47.12%

   1,750,000                                                                                                                                40

                                                                                                                                            30

   1,500,000
                                                                                                            1,198,910    20 – 64 YEARS
                                                                                                                                            20

                                                                                                                                            10                                                                           SINGLE-PERSON HOUSEHOLDS
   1,250,000                                                                        Year                                                     0                                                            Year           MULTIPLE-PERSON HOUSEHOLDS
                1985   1995   2005     2015      2030   2040   2050   2060   2070                                                                             2015                      2080

     FORECAST                                                                                                                               FORECAST
     →→ By 2025, Vienna will have a population of more than 2 million.                                                                      →→ Between 2015 and 2080, the number of single-person households will increase by more than 32.19%
     →→ By 2070, the population of the city is expected to reach 2,238,539.                                                                    (from 402,499 to 532,052).
     →→ This corresponds to an increase of nearly 21% from 2016 to 2070.                                                                    →→ Over the same period, the number of multiple-person households is expected to rise by more than 22.18%
     →→ By 2070, around 23.4% of the city‘s population will be 65 years or over, up from 16.6%.                                                (from 484,599 to 592,078).
     →→ The number of people in Vienna below the age of 20 will increase only gradually,                                                    →→ From 2015 to 2080, the number of private households will increase by more than 27.28% (from 887,098 to 1,129,130).
        from 19.2% today to 20.0% by 2070.                                                                                                  →→ It is expected that there will be more than 1 million households in Vienna by 2030.
     →→ On January 1, 2017, the average age in Vienna was 40.3 years (41.7 for women and 38.8 for men).                                     →→ The predicted average household size for 2080 is 1.95 persons.
2018 EDITION FIRST VIENNA RESIDENTIAL MARKET REPORT - EHL-Immobilien
First Vienna Residential Market Report | 2018                                                                                 12                                              13                                                                  First Vienna Residential Market Report | 2018

                                                                                                                                                                                                                                                         SOCIAL
          FUTURE
         RESEARCH
                                                                                                                                                                                                                 THE SINUS-
                                                                                                                                                                                                                  MILIEUS ®                              DEVELOPMENT

                                                                                                                                                                                                         SINUS-MILIEUS® CONSTITUTE a model

LIVING IN THE WORLD OF TOMORROW
                                                                                                                                                                                                                                                                      1) UPPER CLASS /
                                                                                                                                                                                                         that groups people according to their basic                   UPPER MIDDLE-                                                                              High
                                                                                                                                                                                                                                                                           CLASS                                              Established                       Achievers
                                                                                                                                                                                                         attitudes and lifestyles. Sinus Milieu groups
                                                                                                                                                                                                                                                                                                             Conservatives
                                                                                                                                                                                                         differ with regard to their consumer behaviour,                                                                                                                          Digital
THE FUTURE OF HOUSING IS VERSATILE, FLEXIBLE AND INDIVIDUAL                                                                                                                                              lifestyle, and living environment. The illustra­                                                                                Postmaterialists                      Individualists

                                                                                                                                                                                                                                                                                                                                                                                                     © INTEGRAL-SINUS Trendforschung
                                                                                                                                                                                                                                                                        2) MIDDLE,
                                                                                                                                                                                                                                                                      MIDDLE-CLASS
                                                                                                                                                                                                         tion shows the current milieu landscape as                                                                              New
                                                                                                                                                                                                                                                                                                                                                        Adaptive-
                                                                                                                                                                                                                                                                                                                              Middle Class

                                                                                                                                                                                                                                                                                         Social Status
                                                                                                                                                                                                         well as the positions of the different milieus in                                                   Traditionals                              Pragmatists

Which particular target groups merit particular consideration in the future?     Neighbourhood quality and the amount of shared space available will                                                     Austrian society. Further details on Sinus-                3) LOWER MIDDLE-                                                                             Escapists
                                                                                                                                                                                                                                                                      CLASS / LOWER                                              Consumption
                                                                                 play decisive roles. This might be a community kitchen, a library on                                                    Milieus® are given on page 75.                                                                                            Oriented
                                                                                                                                                                                                                                                                         CLASS
TWO GROUPS WILL BE ALTERING the face of housing especially                       the ground floor, or a gym for the residents in an apartment block. Is                                                                                                                                                   Basic Orientation
heavily in the future: the famous Generation Y and the “young at heart”.         there a co-working space available? Does the residents’ community do                                                                                                                                                    A) TRADITION          B) MODERNISATION                       C) RE-ORIENTATION
Members of Generation Y have grown up in a digital, networked,                   co-gardening?                                                                                                                                                                                       Sense of Duty and Order                     Individualisation,           Multi-options,         Re-focussing,
                                                                                                                                                                                                                                                                                                                                 Self-actualisation,           Pragmatism           new syntheses
globalised world, and have been the main drivers of new social sharing           Gradually hiving off living comfort into the public and semi-public                                                                                                                                                                                  Pleasure
forms that already exist in major cities today – co-working, co-living,          domain is not only an effective economic step, but also a necessity for
co-gardening. This began with the fundamental concept of a sharing               social communications. Single households are increasing in numbers
economy based on digital networking supported by the principle of                at a share of more than fifty percent in some cities. We will become an                                                 TRADITIONAL MILIEUS
“using instead of owning”. Homes and neighbourhoods provide child                increasingly lonely society if we don’t share.
care, elderly care, and community gardens through intelligent utilisation
in apartment blocks and residential estates. The future living environ­          What will be the challenges for the housing of tomorrow?
ment will be a heterogeneous mix of different groups of individuals
with freely formed family structures. In particular, this also applies to the    MAJOR CHALLENGES in the coming decades will be population
growing group of the “young at heart”.                                           growth, progressive ageing, and growing urbanisation, together with an
                                                                                 increasing variety of ways of living. Cities cannot grow in height and
What will the apartment of tomorrow be like?                                     width to an infinite degree, but the way we use buildings will change:
                                                                                 hybridity, heterogeneity, and flexibility will be the major construction
THE FUTURE WILL SEE US talking more about living rather than                     trends in the coming years. Cities will need relief for them to be liveable
housing. We live in ever increasingly crowded cities with growing pres­          again, and this will be most effective when living in the outskirts gains
sure on prices and quality housing; we will need to rethink our functional       attractiveness.
relationship with housing, not only our emotional relationship with it.          A variety of mobility options promising a high level of quality service will                                                  CONSERVATIVES                                                                                  TRADITIONALS
The drive towards more floor area will diminish in favour of shared              ensure this, options such as self-driving minibuses in public transport,
spaces.                                                                          car sharing, and carpooling.                                           ×                                                     Trendsetters in the traditional sphere with high ethics of respon-                            Emphasis on security, order and stability – rooted in the
                                                                                                                                                                Photo: Martin Joppen Photographie GmbH

                                                                                                                                                                                                               sibility – strongly characterised by Christian ethics, high estima-                           old petty-bourgeois world, in the traditional blue-collar
                                                                                                                                                                                                               tion of education and culture, sceptical towards current social                               culture, or in the rural milieu. Home tastes are based on
                                                                                                                                                                                                               development. Home is an expression of upper or middle-class                                   traditional cosiness and rural aesthetics with conventional
                                                                                                                 Christiane Varga                                                                              lifestyle in clear distinction from current attitudes. Members of                             furnishings and fittings prevailing.
                                                                                                       Housing trend researcher                                                                                this group adhere to traditional, dignified interior design styles
                                                                                                         & freelance writer at the                                                                             as reflected in a keen sense of style.
                                                                                Vienna Zukunftsinstitut institute of future studies
2018 EDITION FIRST VIENNA RESIDENTIAL MARKET REPORT - EHL-Immobilien
First Vienna Residential Market Report | 2018                                                             14   15                                                                 First Vienna Residential Market Report | 2018

UPPER CLASS                                                                                                                          THE NEW CENTRE

  ESTABLISHED                                                    POSTMATERIALISTS                                                          NEW MIDDLE CLASS                                                           ADAPTIVE-PRAGMATISTS
  The performance-oriented elite with a strong anchorage         Open-minded social critics – intellectual, educated milieu,               The adaptive mainstream – seeking professional and social                  The young pragmatic middle stratum – pronounced life-
  in tradition – strongly focused on status, exclusiveness,      interested in variegated aspects of culture; cosmopolitan                 establishment, secure and harmonic circumstances, support                  pragmatism, strong desire for anchorage, membership,
  responsibility, and leadership. Furnishings often skilfully    orientation, but critical towards globalisation; socially                 and orientation, peace and a slow pace. Members of this                    security, performance orientation, but also the wish for fun
  combine tradition and modernity with a keen sense of           commited. Home styles are dominated by a sense of                         group prefer conventional or neo-rustic aesthetics in a                    and entertainment. The prevailing lifestyle is either trendy
  style, placing value on outward appearance expressing          nature and authenticity while eschewing ostentatious-                     friendly, yet dignified outward appearance without stylistic               or quiet and down-to-earth, practical and expedient.
  distinction and connoisseurship.                               ness and excess. Distinction from the mainstream and                      extravagance; order and cleanliness are paramount.
                                                                 convention­alism plays a crucial role in this social group.

                                                                                                                                     THE MODERN LOWER CLASS

  HIGH ACHIEVERS                                                 DIGITAL INDIVIDUALISTS                                                    CONSUMPTION ORIENTED                                                       ESCAPISTS
  The flexible and globally oriented performance elite –         The individualistic, networking, digital avant-garde – men-               The materialistic lower class striving for participation – sense           The modern lower middle class, living for the excitement
  individual performance, efficiency, and success take top       tally and geographically mobile, cross-linked online and                  of discrimination, resentments, and pronounced fears of                    of the moment – seeking fun and amusement; rejection
  priority; competent in business and IT. Home styles reflect    offline, permanently looking for new experiences. The                     the future; striving to stay connected with the consumption                of traditional standards and conventions. The aesthetic
  a penchant for open, spacious interior designs with a view     home is creatively designed with deliberately unconventio-                standards of the middle class. This group displays a yearning              of heavy stimuli dominates with a zest for provocation
  to outward appearance and making a statement                   nal highlights while integrating elements reflecting a sense              for wealth, luxury, and prestige, often with demonstrative                 and challenging taboos. Convenience plays a major role –
  in a lifestyle reflecting contemporary attitudes.              of ironic conventionalism to showcase non-conformism.                     shows of modern technology in an attempt to showcase an                    everything within easy reach for an easy-going life.
                                                                                                                                           intact middle-class home.
2018 EDITION FIRST VIENNA RESIDENTIAL MARKET REPORT - EHL-Immobilien
First Vienna Residential Market Report | 2018                                                                                        16     17                                                                                             First Vienna Residential Market Report | 2018

                DISTRICTS
                OF VIENNA

                                                                                                                                                                                THE TABLE contains all key data and facts regarding population, income,                                          THE SECTIONS BELOW provide more detailed information on the
                                                                                                                                                                                prop­erty prices, and rents. The quoted prices are not asking or advertised prices                               individual districts, including key demographic data, statistics, and
                                                                                                                                                                                but the prices per m2 that were actually paid upon signing of the contract.                                      special features within the districts.                                 ×
     VIENNA AT A GLANCE
                                                                                                                                                                                                                                                                                                           SALE PRICES                                  RENTS
                                                                                                                                                                                        DISTRICTS                                               RESIDENTS                  INCOME*
                                                                                                                                                                                                                                                                                                          ON CONCLUSION                             ON CONCLUSION
     THE MAP OF VIENNA provides an overview of the city districts. For
                                                                                                                                                                                                                                                                                                      FIRST                                     FIRST
     better orientation, the map also shows underground metro lines and                                                                                                                                                                                                                                                          OTHER                          OTHER
                                                                                                                                                                                                                                                                                                    OCCUPANCY                                 OCCUPANCY

     major roads/motorways. Metro lines that are planned or currently under                                                                                                             1010 VIENNA · INNERE STADT                                   16,465              €      34,748             €    18,600              €    11,200           n/a **        n/a **
     construction are shown as broken lines.                                              ×                                                                                            1020 VIENNA · LEOPOLDSTADT                                 105,003               €      21,177             €     5,100              €         3,600   €    11.80    €    10.00
                                                                                                                                                                                        1030 VIENNA · LANDSTRASSE                                    90,183              €      24,267             €     5,150              €         3,600   €   12.20     €    10.70
           PLANNED EXTENSION OF U2 METRO LINE
            PLANNED EXTENSION OF U5 METRO LINE                                                                                                                                          1040 VIENNA · WIEDEN                                         33,035              €      24,719             €     5,300              €         3,800   €   13.00     €    11.00
            CURRENT U2 METRO LINE, TO BECOME                                                                                                                                            1050 VIENNA · MARGARETEN                                     55,356              €      19,794             €     4,450              €         3,500   €    11.70    €    10.40
            PART OF U5 METRO LINE
                                                                                                                                                                                        1060 VIENNA · MARIAHILF                                       31,865             €      23,15 0            €     5,100              €         3,650   €   13.00     €    11.00
                                                                                                 A22              21.               U Leopoldau
                                                                                                                                                                                        1070 VIENNA · NEUBAU                                         32,197              €      24,327             €     5,700              €         4,400   €   13.00     €    11.00
                                                                                                                                                                                        1080 VIENNA · JOSEFSTADT                                     25,528              €      24,523             €     6,000              €         4,400   €   13.00     €    11.30
                                                                         19.                                U Floridsdorf                                                               1090 VIENNA · ALSERGRUND                                     42,709              €      23,720             €     5,700              €         4,100   €   12.80     €    11.10
                                                                                                                                                  S2
                                                                                     U Heiligenstadt                                                                                    1100 VIENNA · FAVORITEN                                    198,083               €      19,047             €     3,800              €         2,500   €    10.70    €     9.00
                                                                                                 20.                                                                                    1110 VIENNA · SIMMERING                                    100,137               €      20,375             €     3,200              €         2,100   €     9.70    €     8.70
                                                                18.                U Spittelau
                                                 17.                                                                                                                                    1120 VIENNA · MEIDLING                                       95,955              €      19,780             €     3,900              €         2,900   €    11.00    €     9.80
                     14.                                                                  9.                                                                U Seestadt                                                                               54,171              €      29,402             €     5,500              €         3,950   €   12.80     €    10.80
                                         16.           U Elterleinplatz **
                                                                                                                                                                                        1130 VIENNA · HIETZING

                                                           U Ottakring                         1.
                                                                                    8. U Stephansplatz
                                                                                                                                                                                        1140 VIENNA · PENZING                                        92,337              €      23,520             €     4,100              €         3,000   €    11.00    €    10.20
                                                                                                                      2.                                    22.                         1150 VIENNA · RUDOLFSHEIM                                    78,999              €      17,528             €     3,750              €         2,700   €    10.90    €     9.90
                                                                                   7.            U Karlsplatz
                                                                         U Westbahnhof                                                                                                  1160 VIENNA · OTTAKRING                                    104,323               €      19,702             €     3,900              €         2,700   €    10.90    €     9.90
                                  U Hütteldorf
                                                                      15.          6.          4.           3.                                                                          1170 VIENNA · HERNALS                                        57,18 0             €      20,936             €     4,000              €         2,800   €    10.90    €     9.90
A1
                                                                                     5.
                                                                                                                                                                                        1180 VIENNA · WÄHRING                                         51,12 8            €      25,137             €     5,500              €         3,650   €   12.60     €    10.70
                            13.
                                                                 12.                                                  U Simmering
                                                                                                                                                                                        1190 VIENNA · DÖBLING                                        72,107              €      26,607             €     6,000              €         3,950   €   13.00     €    10.90
                                                                             U Wienerberg **
                                                                                                                                                                                        1200 VIENNA · BRIGITTENAU                                    86,868              €      18,515             €     3,800              €         2,500   €    10.50    €     9.60
                                                                                                                                    11.                A4
                                                                                                                                                                                        1210 VIENNA · FLORIDSDORF                                  158,712               €      22,330             €     3,700              €         2,550   €    10.60    €     9.60
                                                                                                                10.                                                                     1220 VIENNA · DONAUSTADT                                   184,18 8              €      24,213             €     3,800              €         2,550   €    10.70    €     9.60
                                                 23.
                                                                             A23                           U Oberlaa                                                                    1230 VIENNA · LIESING                                      101,053               €      25,257             €     3,750              €         2,750   €    10.50    €     9.70
                                                       U Siebenhirten
                                                                                                                                S1                                              *   Source: Statistics Austria, wage tax statistics for 2016, average annual net income for employees in total, in euros, valid as of December 2017
                                                                                                                                                                                **	The report assumes residential rents that are not subject to the full scope of the Austrian Tenancy Act.
                                                                                                                                                               VIENNA AIRPORT
     ** Planned extension                                                                                                                                                           The sample from the First District was too small to deliver any valid information, and has been omitted in the rent levels statistic.
                                           A21
First Vienna Residential Market Report | 2018                                                                                                                 18

            1010
            INNERE STADT
                                                        THE CITY CENTRE

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        © CUBUS
    T
              HE FIRST DISTRICT is seen as the historic, commercial, and                            the mid-nineteenth century. The 150-year anniversary of Ringstraße was
              administrative centre of Vienna. Districts Two to Nine, the for­                      celebrated in 2015. Downtown Vienna still has the charm of yesteryear in                                                                                                                                                                                                                                                                                                                                                               Schottenring 18 / EHL Immobilien
              mer “suburbs“, are grouped around the First District. The former                      some areas, but tourist magnets such as Stephansplatz and Herrengasse
    city wall was replaced by the Ringstraße ring road, a grand boulevard, in                       have seen a redesign.                                                                        ×
                                                                                                                                                                                                                                                                                                                                                                                                                                            HOUSING FACTS                                               USAGE
                                                                                                                                                                                                                                                                                                                                                                                                                                            16,465      RESIDENTS 2017

                                                                                                    SPECIAL FEATURES                                                                                                                                                                                                                                                                                                                        8,905       MAIN RESIDENCES
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                49.4% BUILT-UP
                                              U Schottenring
                                                                                                    OF DISTRICT                                                                                                                                                                                                                                                                                                                             1.89        PERSONS / HOUSEHOLD 2017                                                                                40.0% TRAFFIC
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                10.6%	GREEN INCL.
                                                                                                                                                                                                                                                                                                                                                                                                                                            MOVED IN                                      +  1,956                                                                    WATER BODIES
                   U Schottentor
                                                                                                    LIVING IN THE HEART OF VIENNA                                                                                                                                                                                                                                                                                                           MOVED OUT                                     –  1,869
                                                                                                                                                                                                                                                                                                                                                                                                                                            MIGRATION BALANCE                             +87
                                                                                                    The First District is booming with demand for housing in the city centre
                                                                      U Schwedenplatz
                                               Tuch­                         Franz-Josefs-Kai
                                                                                                    at an unmitigated high. This year will see a variety of new projects
                  Herren-                     lauben         Rotenturmstraße
                   gasse                                                                            leading to corresponding availability. New development projects such
U Rathaus
                       U Herrengasse
                                           Graben
                                                                                                    as Palais Schottenring Vienna, Börseplatz 1, luxury apartments in Palais                                                                                                                                                                                                                                                                DEMOGRAPHIC FACTS
                                              U Stephansplatz                                       Kinsky, and the soon to be redesigned Post Palais are mainly located

                                                                                                                                                                                                           The sample from the First District was too small to deliver any valid information, and has been omitted in the rent levels statistic.
                                                                       U Stubentor                  along Ringstraße. Downtown hot spots include Herrengasse, Graben,                                                                                                                                                                                                                                                                       FOREIGN NATIONALS                                            AGE PROFILE OF POPULATION
                                                                                                    and Goldenes U (Golden U).
      U Volkstheater                       Kärntner Straße                                                                                                                                                                                                                                                                                                                                                                                                                VIENNA 28.6%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       783            0–5     YEARS
                                                                                                                                                                                                                                                                                                                                                                                                                                                   -4.1%              INNERE STADT 24.5%                                                               968            6 – 14 YEARS
                                                                               U Stadtpark
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       1,536          15 – 24  YEARS

                                                                                                                                                                                                       **	The report assumes residential rents that are not subject to the full scope of the Austrian Tenancy Act.
                 U Museumsquartier
                                                                                                                                                                                                                                                                                                                                                                                                                                            AVERAGE INCOME *                                                                                           9,030          25 – 64 Y EARS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       4,148          > 65    YEARS
                                    U Karlsplatz                                                                                                                                                                                                                                                                                                                                                                                            € 34,748              INNERE STADT

                                                                                                                                                                                                                                                                                                                                                   * Source: Statistics Austria, wage tax statistics for 2016, average annual net income
            HOT SPOTS                                                                                                                                                                                                                                                                                                                                                                                                                        € 22,173             VIENNA                                                                                      AGE         46.3 YEARS

                                                                                                                                                                                                                                                                                                                                                                                                                                            SINUS-MILIEUS ®
                                                                                                                                                                                                                                                                                                                                                      for employees in total, in euros, valid as of December 2017                           Mostly the Established and High Achievers live here.                                    Established      High Achievers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Con­-
            HOUSING COSTS                               (PRICE/m )         2                        RENTED
                                                                                                                                                                                                                                                                                                                                                                                                                                            The Estab­lished enjoy the good reputation of their                       servatives                                        Digital
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Individu-
                                                                                                    FIRST OCCUPANCY �������������������������������������������������������� n/a* *                                                                                                                                                                                                                                                                                                                                                       Postmaterialists
                                                                                                                                                                                                                                                                                                                                                                                                                                            neighbourhood and appreciate the cultural offer, while                                                                       alists
            OWNER-OCCUPIED                                                                          OTHER ����������������������������������������������������������������������������� n/a* *                                                                                                                                                                                                                                                                                                                                  New Middle        Adaptive-
                                                                                                                                                                                                                                                                                                                                                                                                                                            High Achievers feel especially comfortable in this
            FIRST OCCUPANCY ������������������������������������������� € 18,600 / m2                                                                                                                                                                                                                                                                                                                                                                                                                                Traditionals Class          Pragmatists

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Social Status
            OTHER ���������������������������������������������������������������� € 11,200 / m2   INVESTMENT PROPERTY �������������� € 4,000 to € 9,250 / m2                                                                                                                                                                                                                                                                             cosmopolitan environment and its proximity to trendy                                                               Escapists
                                                                                                                                                                                                                                                                                                                                                                                                                                            pubs and restaurants.                                                                   Consumption
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Oriented
            In this district, 123 changes of ownership were registered in the land registry in 2017,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Basic Orientation
            with a total sales value of approx. € 183 million.
First Vienna Residential Market Report | 2018                                                                                                           20

          1020
          LEOPOLDSTADT
                                                         THE ISLAND

     N
               AMED AFTER EMPEROR LEOPOLD I, Leopoldstadt                                            developed urban neighbourhoods interspersed with extensive
               is located between the Donaukanal (Danube Canal)                                      green spaces. In addition to the Prater, the Augarten in particular                                                                                                                                                                                                                      Vorgartenstraße 98 / BUWOG Group
               and the Danube, creating an island, together with the                                 provides one of the oldest and most culturally important baroque
      Twentieth District. The district used to have areas prone to flooding,                         gardens of the city with 52.2 hectares and extensive recreational
      dams, and canals; today, the main topology consists of densely                                 facilities.                                                                             ×                                                                                             HOUSING FACTS                                                  USAGE
                                                                                                                                                                                                                                                                                            105,003 RESIDENTS 2017

                                                                                                     SPECIAL FEATURES                                                                                                                                                                       51,792      MAIN RESIDENCES
                                                                                                                                                                                                                                                                                                                                                                                                                     22.8% BUILT-UP

                                                                                                     OF DISTRICT                                                                                                                                                                            2.05        PERSONS / HOUSEHOLD 2017                                                                                     20.9% TRAFFIC
                                                                                                                                                                                                                                                                                                                                                                                                                     56.3%	GREEN INCL.
                                                                                                                                                                                                                                                                                            MOVED IN                                        +  15,591                                                                      WATER BODIES
                                                                                                     LEOPOLDSTADT GAINING URBANITY                                                                                                                                                          MOVED OUT                                       –  14,242
                                                                                                                                                                                                                                                                                            MIGRATION BALANCE                               +1,349
   Augarten                                                                                          The Second District features a central location close to the adjoining
        Karme­              Nord-
          liter­-        bahnhof                                                                     First District. The large urban development area around the Nord­
         viertel
                 U Praterstern                                                                       bahnhof railway station and Prater (university campus and trade
U Schottenring     Stuwer-
                    viertel       WU-
                                Campus/ U Stadion                                                    fair ground) and Lassallestraße have developed positively, as did                                                                                                                      DEMOGRAPHIC FACTS
      U Schwedenplatz             Messe                                                              the popular neighbourhoods Stuwerviertel, Karmeliterviertel, and
                                          Handelskai
                             Hauptallee
                                                                                                     the Augarten area in previous years.                                                                                                                                                   FOREIGN NATIONALS                                               AGE PROFILE OF POPULATION
                                                      U Donaumarina
                                                                                                                                                                                                                                                                                                                           VIENNA 28.6%
                                                                     Praterkai                                                                                                                                                                                                                                                                                                                              6,996          0–5     YEARS
                                                                                                                                                                                                                                                                                            LEOPOLDSTADT 33.5%          + 4.9%                                                                              8,664          6 – 14 YEARS
                                                                                                                                                                                                                                                                                                                                                                                                            13,496         15 – 24  YEARS
                                                                                                                                                                                                                                                                                            AVERAGE INCOME *                                                                                                60,450         25 – 64 Y EARS
                                                                                                                                                                                                                                                                                                                                                                                                            15,397         > 65    YEARS
                                                                                                                                                                                                                                                                                            € 21,177                                    LEOPOLDSTADT

                                                                                                                                                                                                   * Source: Statistics Austria, wage tax statistics for 2016, average annual net income
             HOT SPOTS                                                                                                                                                                                                                                                                       € 22,173              VIENNA                                                                                          AGE         38.9 YEARS

                                                                                                                                                                                                                                                                                            SINUS-MILIEUS ®
                                                                                                                                                                                                      for employees in total, in euros, valid as of December 2017                           The Consumption Oriented are especially at home in                                         Established        High Achievers
                                                                                                                                                                                                                                                                                                                                                                           Con­-
              HOUSING COSTS                               (PRICE/m )        2                        RENTED
                                                                                                                                                                                                                                                                                            Leopoldstadt; the people in this group prefer relatively                     servatives                                          Digital
                                                                                                                                                                                                                                                                                                                                                                                                                            Individu-
                                                                                                     FIRST OCCUPANCY ���������������������������������������������� € 11.80 / m2                                                                                                                                                                                                               Postmaterialists
                                                                                                                                                                                                                                                                                            affordable residential areas with traditional pub culture.                                                                        alists
              OWNER-OCCUPIED                                                                         OTHER ������������������������������������������������������������������ € 10.00 / m2                                                                                                                                                                                         New Middle          Adaptive-
                                                                                                                                                                                                                                                                                            Nearby shopping and entertainment opportunities for a
              FIRST OCCUPANCY ��������������������������������������������� € 5,100 / m2                                                                                                                                                                                                                                                                                Traditionals Class            Pragmatists

                                                                                                                                                                                                                                                                                                                                                         Social Status
              OTHER ���������������������������������������������������������������� € 3,600 / m2   INVESTMENT PROPERTY ��������������� € 1,450 to € 3,250 / m2                                                                                                                           small budget make for an interesting and varied district.                                                               Escapists
                                                                                                                                                                                                                                                                                                                                                                                       Consumption
                                                                                                                                                                                                                                                                                                                                                                                         Oriented
              In this district, 696 changes of ownership were registered in the land registry in 2017,
                                                                                                                                                                                                                                                                                                                                                                          Basic Orientation
              with a total sales value of approx. € 174 million.
First Vienna Residential Market Report | 2018                                                                                                          22

   1030
    LANDSTRASSE
                                                 THREE TIMES AS GOOD

                                                                                                                                                                                                                                                                                                                                                                                                                                            © ZOOMVP
T
       HE FIRST CITY EXPANSION in 1850 saw the suburbs                                       is full of stark contrasts from the venerable Viennese working-class
       Erdberg, Landstraße und Weißgerber merge into the Third Dis­                          neighbourhoods to the elegant Embassy Quarter and vibrant shopping                                                                                                                                                                                                                        Schnirchgasse 9 – 9A / EHL Immobilien
       trict. Landstraße now counts as an extension to the city centre with                  streets up to St. Marx, a newly developed centre for research, media, and
Rochusmarkt as the district’s own bustling focal point. Even so, the district                housing.                                                                                ×
                                                                                                                                                                                                                                                                                    HOUSING FACTS                                                           USAGE
                                                                                                                                                                                                                                                                                    90,183      RESIDENTS 2017

                                                                                             SPECIAL FEATURES                                                                                                                                                                       46,217      MAIN RESIDENCES
                                                                                                                                                                                                                                                                                                                                                                                                                    55.7% BUILT-UP

                               Weißgerberlände                                               OF DISTRICT                                                                                                                                                                            1.97        PERSONS / HOUSEHOLD 2017                                                                                            29.3% TRAFFIC
                                                                                                                                                                                                                                                                                                                                                                                                                    15.0%	GREEN INCL.
              U Landstraße
                                                                                                                                                                                                                                                                                    MOVED IN                                             +  12,624                                                                        WATER BODIES
  Stadtpark                                                                                  AROUND ROCHUSMARKT                                                                                                                                                                     MOVED OUT                                            –  12,431
U Stadtpark            U Rochusgasse                                                                                                                                                                                                                                                MIGRATION BALANCE                                    +193
                             Rochus-                                                         The Third District benefits from its central location, Belvedere, and
                              markt
                                     U Kardinal-Nagl-Platz                                   Rochusmarkt, a popular place amongst the Viennese. Landstraße
                                                       Erd-                                  is currently under heavy development as reflected in the ever-increasing
                        Landstraßer Hauptstraße       berger
                Rennweg
                                                      Lände
                                                        U Schlachthausgasse
                                                                                             demand. New residential projects in development near the city                                                                                                                          DEMOGRAPHIC FACTS
                                                                                             park include The Ambassy and Am Heumarkt 25 as well as TrIIIple,
                         Rennweg                                        U Erdberg            Landyard, and Ensemble along Erdberger Lände and Donaukanal,                                                                                                                           FOREIGN NATIONALS                                                        AGE PROFILE OF POPULATION

                             Eurogate
                                                                                             the Aspanggründe-Eurogate urban development area and MGC Plaza
                                                                                                                                                                                                                                                                                                                      VIENNA 28.6%
     Quartier Belvedere                    St. Marx                                          near St. Marx.                                                                                                                                                                                                                                                                                                5,008          0–5     YEARS
                 Landstraßer Gürtel
                                                                              U Gasometer
                                                                                                                                                                                                                                                                                    LANDSTRASSE 30.0%                  + 1.4%                                                                              6,403          6 – 14 YEARS
                                                                                                                                                                                                                                                                                                                                                                                                           10,608         15 – 24  YEARS
                                                                                                                                                                                                                                                                                    AVERAGE INCOME *                                                                                                       53,474         25 – 64 Y EARS
                                                                                                                                                                                                                                                                                                                                                                                                           14,690         > 65    YEARS
                                                                                                                                                                                                                                                                                     € 24,267                LANDSTRASSE

                                                                                                                                                                                           * Source: Statistics Austria, wage tax statistics for 2016, average annual net income
     HOT SPOTS                                                                                                                                                                                                                                                                       € 22,173                VIENNA                                                                                               AGE         40.8 YEARS

                                                                                                                                                                                                                                                                                    SINUS-MILIEUS ®
                                                                                                                                                                                              for employees in total, in euros, valid as of December 2017                           The diversity of the district is reflected in the diversity of ­its                                 Established      High Achievers
                                                                                                                                                                                                                                                                                                                                                                            Con­-
      HOUSING COSTS                               (PRICE/m )       2                         RENTED
                                                                                                                                                                                                                                                                                    inhabitants, where Postmaterialists and High Achievers                                servatives                                        Digital
                                                                                                                                                                                                                                                                                                                                                                                                                           Individu-
                                                                                             FIRST OCCUPANCY ��������������������������������������������� € 12.20 / m2                                                                                                                                                                                                                       Postmaterialists
                                                                                                                                                                                                                                                                                    feel especially comfortable with the cultural attractions and                                                                            alists
      OWNER-OCCUPIED                                                                         OTHER ������������������������������������������������������������������ € 10.70 / m2                                                                                                                                                                                                  New Middle        Adaptive-
                                                                                                                                                                                                                                                                                    green areas appealing to Postmaterialists, and the attrac­
      FIRST OCCUPANCY ��������������������������������������������� € 5,150 / m2                                                                                                                                                                                                                                                                                         Traditionals Class          Pragmatists

                                                                                                                                                                                                                                                                                                                                                          Social Status
      OTHER ���������������������������������������������������������������� € 3,600 / m2   INVESTMENT PROPERTY ��������������� € 1,700 to € 3,750 / m2                                                                                                                           tive bar and restaurant scene attracting High Achievers.                                                                       Escapists
                                                                                                                                                                                                                                                                                                                                                                                        Consumption
                                                                                                                                                                                                                                                                                                                                                                                          Oriented
      In this district, 1,079 changes of ownership were registered in the land registry in 2017,
                                                                                                                                                                                                                                                                                                                                                                           Basic Orientation
      with a total sales value of approx. € 305 million.
First Vienna Residential Market Report | 2018                                                                                                        24

   1040   WIEDEN
                                                  “ON WIEDEN”

                                                                                                                                                                                                                                                                                                                                                                                                                                         © comm.ag
W
            IEDEN BOASTS A HISTORY GOING back centuries,                                     everything anyone could wish for in the way of cultural highlights,
            and is currently one of the most urbane districts of                             including Otto Wagner Pavillon, RadioKulturhaus, and Wien Museum.                                                                                                                                                                                                                            Wohllebengasse 6 / EHL Immobilien
            Vienna. The districts Margareten and Favoriten developed                         Karlsplatz is not only a hub for the city’s metro system, it is also home
from it around a century and a half ago. Even with the Fourth District’s                     to Vienna University of Technology and the Karlskirche Church of
dense settlement and the paucity of green areas, the district still offers                   St. Charles.                                                                             ×                                                                                             HOUSING FACTS                                                     USAGE
                                                                                                                                                                                                                                                                                     33,035 RESIDENTS 2017

     HOT SPOTS                                                                               SPECIAL FEATURES                                                                                                                                                                        17,061      MAIN RESIDENCES
                                                                                                                                                                                                                                                                                                                                                                                                                 64.4% BUILT-UP

                                                                                             OF DISTRICT                                                                                                                                                                             1.93        PERSONS / HOUSEHOLD 2017                                                                                        25.6% TRAFFIC
                                                                                                                                                                                                                                                                                                                                                                                                                 10.0%	GREEN INCL.
                            U Karlsplatz                                                                                                                                                                                                                                             MOVED IN                                        +  5,432                                                                          WATER BODIES
                                                                                             LIVING IN THE EMBASSY QUARTER                                                                                                                                                           MOVED OUT                                       –  5,214
                        Frei-
                       haus-                                                                                                                                                                                                                                                         MIGRATION BALANCE                               +218
                       viertel
                                                                                             The Fourth District’s proximity to the inner city and good links to the
                                           Argen-
                                            tinier-                                          new Hauptbahnhof main railway station have stoked demand for
                                           straße
                                                    Prinz-Eugen-Straße                       the district. Apart from the most popular hot spot, Freihausviertel, the
                                     U Taubstummengasse                                      area around the new main railway station and Südtiroler Platz have                                                                                                                      DEMOGRAPHIC FACTS
                                                                                             gained in attractiveness. Luxurious individual projects aimed at more
                                                                                             well-healed clients are in development in the revitalised Palais and the                                                                                                                FOREIGN NATIONALS                                                  AGE PROFILE OF POPULATION
                                                                                             hidden courtyards along Argentinierstraße.
                                                                                                                                                                                                                                                                                                                    VIENNA 28.6%
                                                                                                                                                                                                                                                                                                                                                                                                        1,634          0–5     YEARS
                                       Favoritenstraße
                                                                                                                                                                                                                                                                                              WIEDEN 31.0%             + 2.4%                                                                           2,172          6 – 14 YEARS
                                        Süd-                                                                                                                                                                                                                                                                                                                                                            4,079          15 – 24  YEARS
                                       tiroler
                                        Platz U Südtiroler Platz                                                                                                                                                                                                                     AVERAGE INCOME *                                                                                                   19,565         25 – 64 Y EARS
                                                Hauptbahnhof
                                                                                                                                                                                                                                                                                                                                                                                                        5,585          > 65    YEARS
                                                                                                                                                                                                                                                                                     € 24,719               WIEDEN

                                                                                                                                                                                            * Source: Statistics Austria, wage tax statistics for 2016, average annual net income
                                                                                                                                                                                                                                                                                      € 22,173              VIENNA                                                                                             AGE         41.3 YEARS

                                                                                                                                                                                                                                                                                     SINUS-MILIEUS ®
                                                                                                                                                                                               for employees in total, in euros, valid as of December 2017                           Postmaterialists and High Achievers in particular live in                                     Established        High Achievers
                                                                                                                                                                                                                                                                                                                                                                       Con­-
      HOUSING COSTS                                   (PRICE/m )   2                         RENTED
                                                                                                                                                                                                                                                                                     Wieden. Postmaterialists appreciate the proximity to edu-                       servatives                                          Digital
                                                                                                                                                                                                                                                                                                                                                                                                                        Individu-
                                                                                             FIRST OCCUPANCY ��������������������������������������������� € 13.00 / m2                                                                                                                                                                                                                    Postmaterialists
                                                                                                                                                                                                                                                                                     cational institutions and good network of cycle paths, while                                                                         alists
      OWNER-OCCUPIED                                                                         OTHER ������������������������������������������������������������������� € 11.00 / m2                                                                                                                                                                                            New Middle          Adaptive-
                                                                                                                                                                                                                                                                                     High Achievers enjoy the prestigious residential environment,
      FIRST OCCUPANCY �������������������������������������������� € 5,300 / m2                                                                                                                                                                                                                                                                                     Traditionals Class            Pragmatists

                                                                                                                                                                                                                                                                                                                                                     Social Status
      OTHER ���������������������������������������������������������������� € 3,800 / m2   INVESTMENT PROPERTY ��������������� € 1,900 to € 3,800 / m2                                                                                                                            the varied restaurants and cafés, and the district’s central                                                               Escapists
                                                                                                                                                                                                                                                                                     location.                                                                                     Consumption
                                                                                                                                                                                                                                                                                                                                                                                     Oriented
      In this district, 243 changes of ownership were registered in the land registry in 2017,
                                                                                                                                                                                                                                                                                                                                                                      Basic Orientation
      with a total sales value of approx. € 112 million.
First Vienna Residential Market Report | 2018                                                                                                           26

   1050
    MARGARETEN
                                                 INTERNAL DIVERSITY

                                                                                                                                                                                                                                                                                                                                                                                                                                        © SIMMO AG
K
        NOWN AS A FORMER WORKING-CLASS DISTRICT,                                             of the districts with the highest population density, but it does have
        Margareten has become a hip area with plenty of start-                               a number of parks and green spaces. The coming years will see the U2                                                                                                                                                                                                        Siebenbrunnengasse 19–21 / EHL Immobilien
        ups. However, this is the only district within the Vienna Beltway                    metro line extended, improving public transport network services in the
(“Gürtel”) that does not adjoin the inner city. Margareten may be one                        district.                                                                               ×
                                                                                                                                                                                                                                                                                    HOUSING FACTS                                                       USAGE
                                                                                                                                                                                                                                                                                    55,356      RESIDENTS 2017

     HOT SPOTS                                                                               SPECIAL FEATURES                                                                                                                                                                       29,156      MAIN RESIDENCES
                                                                                                                                                                                                                                                                                                                                                                                                                64.3% BUILT-UP
                                                   Nasch­-
                                                   markt
                                                    U Kettenbrückengasse
                                                                                             OF DISTRICT                                                                                                                                                                            1.92        PERSONS / HOUSEHOLD 2017                                                                                        31.3%      TRAFFIC
                                                                                                                                                                                                                                                                                                                                                                                                                4.4%	GREEN INCL.
                                                                                                                                                                                                                                                                                    MOVED IN                                          +  8,882                                                                       WATER BODIES
                                                                                             UPWARD TREND                                                                                                                                                                           MOVED OUT                                         –  8,703
                                                                                                                                                                                                                                                                                    MIGRATION BALANCE                                 +179
                                                                                             Margareten benefits from the adjoining Naschmarkt and neighbour-
                                   U Pilgramgasse
                                                    Margare-                                 hoods on Kettenbrückengasse and Margaretenplatz, and good public
                                                    tenplatz
                                                                                             transport connections with the U4 metro line. Extending the U2 metro
                                                                                             line has increased demand around Matzleinsdorfer Platz as well.                                                                                                                        DEMOGRAPHIC FACTS
                                                                                             A larger housing project in the development phase on Siebenbrunnen-
  U Margartengürtel
                                                                                             gasse is due to be completed in 2020.                                                                                                                                                  FOREIGN NATIONALS                                                    AGE PROFILE OF POPULATION

                                                                Wiedner Hauptstraße                                                                                                                                                                                                                                 VIENNA 28.6%
                                                                                                                                                                                                                                                                                                                                                                                                       3,103          0–5      YEARS
                               Reinprechtsdorfer Straße
                                                                                                                                                                                                                                                                                     MARGARETEN 36.0%            + 7.4%                                                                                3,614          6 – 14 YEARS
                                                                                                                                                                                                                                                                                                                                                                                                       6,851          15 – 24  YEARS
                                                                                                                                                                                                                                                                                    AVERAGE INCOME *                                                                                                   34,170         25 – 64 Y EARS
                                                                                                                                                                                                                                                                                                                                                                                                       7,618          > 65     YEARS
                                                                                                                                                                                                                                                                                    € 19,794                                  MARGARETEN
                                                  Matzleinsdorfer Platz

                                                                                                                                                                                           * Source: Statistics Austria, wage tax statistics for 2016, average annual net income
                                                                                                                                                                                                                                                                                     € 22,173               VIENNA                                                                                            AGE         39.3 YEARS

                                                                                                                                                                                                                                                                                    SINUS-MILIEUS ®
                                                                                                                                                                                              for employees in total, in euros, valid as of December 2017                           The affordable residential area close to the Vienna Beltway                                     Established      High Achievers
                                                                                                                                                                                                                                                                                                                                                                        Con­-
      HOUSING COSTS                               (PRICE/m )        2                        RENTED
                                                                                                                                                                                                                                                                                    (“Gürtel”) mainly appeals to Escapists and offers attractive                      servatives                                         Digital
                                                                                                                                                                                                                                                                                                                                                                                                                        Individu-
                                                                                             FIRST OCCUPANCY ���������������������������������������������� € 11.70 / m2                                                                                                                                                                                                                  Postmaterialists
                                                                                                                                                                                                                                                                                    student apartments for Digital Individualists, who appreciate                                                                         alists
      OWNER-OCCUPIED                                                                         OTHER ������������������������������������������������������������������ € 10.40 / m2                                                                                                                                                                                              New Middle        Adaptive-
                                                                                                                                                                                                                                                                                    the cultural diversity as well as the trendy bar scene with its
      FIRST OCCUPANCY �������������������������������������������� € 4,450 / m2                                                                                                                                                                                                                                                                                      Traditionals Class          Pragmatists

                                                                                                                                                                                                                                                                                                                                                      Social Status
      OTHER ���������������������������������������������������������������� € 3,500 / m2   INVESTMENT PROPERTY ��������������� € 1,500 to € 2,700 / m2                                                                                                                           cult pubs, while Escapists are attracted to the alternative                                                                Escapists
                                                                                                                                                                                                                                                                                    arts scene.                                                                                     Consumption
                                                                                                                                                                                                                                                                                                                                                                                      Oriented
      In this district, 419 changes of ownership were registered in the land registry in 2017,
                                                                                                                                                                                                                                                                                                                                                                       Basic Orientation
      with a total sales value of approx. € 108 million.
First Vienna Residential Market Report | 2018                                                                                                            28

                                                                                                                                                                                                                                                                                              © Real-Treuhand Immobilien Vertriebs GmbH
           1060MARIAHILF
                                                          ENJOYABLE LIVING

       A
                T AN AREA OF 1.48 SQUARE KILOMETRES, Maria­                                           dorfer Straße. The district’s highlight is Naschmarkt: the largest deli
                hilf is the second smallest district in Vienna. Even so, Mariahilf                    market in the city is a permanent fixture for locals and visitors looking                                                                                                                                                                                                                                                                    Liniengasse 36 / EHL Immobilien
                has a lot to offer for residents: apart from its proximity                            to enjoy national and international delicacies. A landmark in Mariahilf,
       to downtown and good public transport links, the district is home to exten­                    the former anti-aircraft tower is now home to the Haus des Meeres aqua-
       sive shopping opportunities on Mariahilfer Straße and around Gumpen­                           terra zoo.                                                                               ×                                                                                                                                         HOUSING FACTS                                                         USAGE
                                                                                                                                                                                                                                                                                                                                          31,865      RESIDENTS 2017

                                                                                                      SPECIAL FEATURES                                                                                                                                                                                                                    16,831      MAIN RESIDENCES
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        66.0% BUILT-UP

             HOT SPOTS                                                                                OF DISTRICT                                                                                                                                                                                                                         1.89        PERSONS / HOUSEHOLD 2017                                                                                          30.1%      TRAFFIC
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        3.9%	GREEN INCL.
                                                                                U Museumsquartier
                                                                                                                                                                                                                                                                                                                                          MOVED IN                                          +  5,228                                                                         WATER BODIES
                                                                                       Getreide-
                                                                 Mariahilfer Straße     markt         MANY ROADS LEAD TO MARIAHILF                                                                                                                                                                                                        MOVED OUT                                         –  5,063
                                                         U Neubaugasse                                                                                                                                                                                                                                                                    MIGRATION BALANCE                                 +165
                                                 Maria­-
                                                  hilfer       Gumpen-                                The reconstructed Mariahilfer Straße seems to be developing well after
                                                 Straße          dorfer              Nasch­-
                                    U Zieglergasse               Straße               markt           initial teething troubles. Residents and the local scene alike benefit
                        Mariahilfer Straße      Gumpendorfer Straße     U Kettenbrückengasse          from traffic calming installed on and around Mariahilfer Straße. The
      U Westbahnhof                                                                                   planned extension to the U2 and U5 metro lines will further enhance                                                                                                                                                                 DEMOGRAPHIC FACTS
                                                                                                      the district’s attractiveness as reflected in demand along Gumpen­
                                                                                                      dorfer Straße and around Haus des Meeres up to Getreidemarkt.                                                                                                                                                                       FOREIGN NATIONALS                                                      AGE PROFILE OF POPULATION

                                                           U Pilgramgasse                                                                                                                                                                                                                                                                                                 VIENNA 28.6%
                                                                                                                                                                                                                                                                                                                                                                                                                                                               1,473          0–5      YEARS
                                                                                                                                                                                                                                                                                                                                                 MARIAHILF 28.7%         + 0.1%                                                                                1,780          6 – 14 YEARS
U Gumpendorfer Straße                                                                                                                                                                                                                                                                                                                                                                                                                                          3,868          15 – 24  YEARS
                                                                                                                                                                                                                                                                                                                                          AVERAGE INCOME *                                                                                                     19,989         25 – 64 Y EARS
         U Margartengürtel                                                                                                                                                                                                                                                                                                                                                                                                                                     4,755          > 65     YEARS
                                                                                                                                                                                                                                                                                                                                          € 23,150                MARIAHILF

                                                                                                                                                                                                     * Source: Statistics Austria, wage tax statistics for 2016, average annual net income
                                                                                                                                                                                                                                                                                                                                           € 22,173               VIENNA                                                                                              AGE         40.6 YEARS

                                                                                                                                                                                                                                                                                                                                          SINUS-MILIEUS ®
                                                                                                                                                                                                        for employees in total, in euros, valid as of December 2017                                                                       High Achievers and Postmaterialists live in above-average                                         Established      High Achievers
                                                                                                                                                                                                                                                                                                                                                                                                                                Con­-
              HOUSING COSTS                               (PRICE/m )        2                         RENTED
                                                                                                                                                                                                                                                                                                                                          numbers in this district. Postmaterialists appreciate the high                      servatives                                         Digital
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Individu-
                                                                                                      FIRST OCCUPANCY ��������������������������������������������� € 13.00 / m2                                                                                                                                                                                                                                                                  Postmaterialists
                                                                                                                                                                                                                                                                                                                                          proportion of cycle paths and pedestrian precincts, while                                                                               alists
              OWNER-OCCUPIED                                                                          OTHER ������������������������������������������������������������������� € 11.00 / m2                                                                                                                                                                                                                                            New Middle        Adaptive-
                                                                                                                                                                                                                                                                                                                                          High Achievers are attracted to the lifestyle flair of Naschmarkt
              FIRST OCCUPANCY ��������������������������������������������� € 5,100 / m2                                                                                                                                                                                                                                                                                                                                     Traditionals Class          Pragmatists

                                                                                                                                                                                                                                                                                                                                                                                                              Social Status
              OTHER ����������������������������������������������������������������� € 3,650 / m2   INVESTMENT PROPERTY ��������������� € 1,800 to € 3,800 / m2                                                                                                                                                                        and especially the Mariahilfer Straße shopping mile with its                                                                 Escapists
                                                                                                                                                                                                                                                                                                                                          long opening hours.                                                                               Consumption
                                                                                                                                                                                                                                                                                                                                                                                                                                              Oriented
              In this district, 250 changes of ownership were registered in the land registry in 2017,
                                                                                                                                                                                                                                                                                                                                                                                                                               Basic Orientation
              with a total sales value of approx. € 82 million.
First Vienna Residential Market Report | 2018                                                                                                            30

    1070   NEUBAU
                                                    THE HIP DISTRICT

T
         HE SEVENTH DISTRICT counts as the epicentre of the                                   as a highly frequented cultural attraction. The district’s excellent public
         creative scene as reflected in the trendy pubs and shops set                         transport links and proximity to the university make the district particu­                                                                                                                                                                                                                       Lindengasse 60 / BUWOG Group
         up by many young designers. The Museumsquartier museum                               larly attractive to students. The preserved Wilhelminian-style buildings
quarter nestled in the former imperial stables has established its place                      dominate the district’s architecture.                                                    ×
                                                                                                                                                                                                                                                                                      HOUSING FACTS                                                         USAGE
                                                                                                                                                                                                                                                                                      32,197      RESIDENTS 2017

                                                                                              SPECIAL FEATURES                                                                                                                                                                        17,698      MAIN RESIDENCES
                                                                                                                                                                                                                                                                                                                                                                                                                    72.6% BUILT-UP

                                                                                              OF DISTRICT                                                                                                                                                                             1.85        PERSONS / HOUSEHOLD 2017                                                                                          25.1%      TRAFFIC
                                                                                                                                                                                                                                                                                                                                                                                                                    2.3%	GREEN INCL.
                                                                                                                                                                                                                                                                                      MOVED IN                                          +  5,273                                                                         WATER BODIES
 U Thaliastraße
                                                                                              VIENNESE SOHO                                                                                                                                                                           MOVED OUT                                         –  5,190
                                                                                                                                                                                                                                                                                      MIGRATION BALANCE                                 +83
                                                                                              The district is still highly popular amongst the creative scene and
                                                                         U Volkstheater
                                                                                              a youthful population with unbroken interest in new ideas and
                              Burggasse                       Spittel­
                                                               berg           Muse-           developments. The new residential high-rise project on the site
                                                                              ums-
                                                                             quartier         of the former Kurier building located within walking distance from                                                                                                                      DEMOGRAPHIC FACTS
                                                    Siebensterngasse
U Burggasse-Stadthalle                                                                        Mariahilfer Straße is the most interesting development. Hot spots
                                          Neubau-
                                           gasse                                              encompass the highly frequented area around Museumsquartier,                                                                                                                            FOREIGN NATIONALS                                                      AGE PROFILE OF POPULATION
                                                            Mariahilfer Straße
                                                                                              Spittelberg, and Neubaugasse.
                     Schottenfeldgasse                                                                                                                                                                                                                                                                                 VIENNA 28.6%
                                               U Neubaugasse                                                                                                                                                                                                                                                                                                                                               1,600          0–5      YEARS
                                                                                                                                                                                                                                                                                               NEUBAU 29.0%          + 0.4%                                                                                1,810          6 – 14 YEARS
                             U Zieglergasse
                                                                                                                                                                                                                                                                                                                                                                                                           3,811          15 – 24  YEARS
            U Westbahnhof
                                                                                                                                                                                                                                                                                      AVERAGE INCOME *                                                                                                     20,528         25 – 64 Y EARS
                                                                                                                                                                                                                                                                                                                                                                                                           4,448          > 65     YEARS
                                                                                                                                                                                                                                                                                      € 24,327                NEUBAU

                                                                                                                                                                                             * Source: Statistics Austria, wage tax statistics for 2016, average annual net income
      HOT SPOTS                                                                                                                                                                                                                                                                        € 22,173               VIENNA                                                                                              AGE         40.0 YEARS

                                                                                                                                                                                                                                                                                      SINUS-MILIEUS ®
                                                                                                                                                                                                for employees in total, in euros, valid as of December 2017                           The Seventh District mainly has three groups – Postmaterial-                                      Established      High Achievers
                                                                                                                                                                                                                                                                                                                                                                            Con­-
       HOUSING COSTS                                (PRICE/m )           2                    RENTED
                                                                                                                                                                                                                                                                                      ists, High Achievers and Digital Individualists especially appre-                   servatives                                         Digital
                                                                                                                                                                                                                                                                                                                                                                                                                            Individu-
                                                                                              FIRST OCCUPANCY ��������������������������������������������� € 13.00 / m2                                                                                                                                                                                                                      Postmaterialists
                                                                                                                                                                                                                                                                                      ciate the cultural diversity of the district with everything from                                                                       alists
       OWNER-OCCUPIED                                                                         OTHER ������������������������������������������������������������������� € 11.00 / m2                                                                                                                                                                                                New Middle        Adaptive-
                                                                                                                                                                                                                                                                                      studios to restaurants and trendy bars. Digital Individualists
       FIRST OCCUPANCY ��������������������������������������������� € 5,700 / m2                                                                                                                                                                                                                                                                                        Traditionals Class          Pragmatists

                                                                                                                                                                                                                                                                                                                                                          Social Status
       OTHER ���������������������������������������������������������������� € 4,400 / m2   INVESTMENT PROPERTY ��������������� € 1,850 to € 3,900 / m2                                                                                                                            set great store by Wilhelminian-style flats that make ideal                                                                  Escapists
                                                                                                                                                                                                                                                                                      flat-shares, and High Achievers enjoy the attractive loft                                         Consumption
                                                                                                                                                                                                                                                                                                                                                                                          Oriented
       In this district, 219 changes of ownership were registered in the land registry in 2017,                                                                                                                                                                                       conversions.
                                                                                                                                                                                                                                                                                                                                                                           Basic Orientation
       with a total sales value of approx. € 99 million.
First Vienna Residential Market Report | 2018                                                                                                        32

          1080
             JOSEFSTADT
                                                             WILL PLAY ANY PIECE

                                                                                                                                                                                                                                                                                             © Das Hamerling
       J
               JOSEFSTADT IS THE SMALLEST district in Vienna,                                        district centres on its theatre, Theater in der Josefstadt, the oldest still existing
               and also one of the most densely built. Even with the limited space                   theatre in Vienna. The little sister of the Seventh District, Josefstadt has plenty                                                                                                                                                                                                                         Krotenthallergasse 5  / EHL Immobilien
               available, the district has many open squares such as Albertplatz,                    of schools and lies in close proximity to the University of Vienna, but also has
      Bennoplatz, Piaristenplatz with plenty of bars and restaurants to stop at. The                 more bars, more students, and slightly more Biedermeier-style flair.                     ×
                                                                                                                                                                                                                                                                                                               HOUSING FACTS                                                          USAGE
                                                                                                                                                                                                                                                                                                               25,528      RESIDENTS 2017

                                                                                                     SPECIAL FEATURES                                                                                                                                                                                          13,168      MAIN RESIDENCES
                                                                                                                                                                                                                                                                                                                                                                                                                                              70.0% BUILT-UP

             HOT SPOTS                                                                               OF DISTRICT                                                                                                                                                                                               1.95        PERSONS / HOUSEHOLD 2017                                                                                           28.1%      TRAFFIC
                                                                                                                                                                                                                                                                                                                                                                                                                                              1.9%	GREEN INCL.
                                                                                                                                                                                                                                                                                                               MOVED IN                                           +  6,370                                                                         WATER BODIES

                                  Alser Straße
                                                                                                     SMALL IS BEAUTIFUL                                                                                                                                                                                        MOVED OUT                                          –  5,963
                                                                                                                                                                                                                                                                                                               MIGRATION BALANCE                                  +407
                                                    Laudon-                                          The Eighth District of Vienna at 1.1 km² lies between the First District
                                                     gasse
                                                                                                     and the Vienna Beltway (“Gürtel”). The recently completed “Das
                                                                                                     Hamerling” prestige project provides maximum exclusivity right in the

U Josefstädter Straße
                                                                       Lange
                                                                       Gasse                         midst of the Eighth District, and other residential buildings with solid                                                                                                                                  DEMOGRAPHIC FACTS
                                                                                Floriani-            struc­tures are being revitalised and fitted out into luxury lofts. The hot
                                                                                  park
                        Josefstädter Straße                                                          spots in the district mainly include the alleyways near the old AKH                                                                                                                                       FOREIGN NATIONALS                                                       AGE PROFILE OF POPULATION
                                                    Josef­                           U Rathaus       hospital such as Laudongasse and Lange Gasse, but also Josefstädter
                                                   städter                                                                                                                                                                                                                                                                                      VIENNA 28.6%
                                                   Straße                                            Straße and Albertgasse with the adjoining Florianigasse.                                                                                                                                                                                                                                                                        1,172          0–5      YEARS
                                                                                                                                                                                                                                                                                                                  JOSEFSTADT 30.1%               + 1.5%                                                                              1,410          6 – 14 YEARS
                                                                                                                                                                                                                                                                                                                                                                                                                                     3,870          15 – 24  YEARS
                                                                                                                                                                                                                                                                                                               AVERAGE INCOME *                                                                                                      15,224         25 – 64 Y EARS
                                   Lerchenfelder Straße                                                                                                                                                                                                                                                                                                                                                                              3,852          > 65     YEARS
                                                                                                                                                                                                                                                                                                                € 24,523               JOSEFSTADT

                                                                                                                                                                                                    * Source: Statistics Austria, wage tax statistics for 2016, average annual net income
                                                                                                                                                                                                                                                                                                                € 22,173               VIENNA                                                                                               AGE         39.9 YEARS

                                                                                                                                                                                                                                                                                                               SINUS-MILIEUS ®
                                                                                                                                                                                                       for employees in total, in euros, valid as of December 2017                                             Postmaterialists – the prevailing group in the district – need                                     Established      High Achievers
                                                                                                                                                                                                                                                                                                                                                                                                      Con­-
              HOUSING COSTS                                   (PRICE/m )   2                         RENTED
                                                                                                                                                                                                                                                                                                               to identify with district politics. An ethnically diverse range of                   servatives                                         Digital
                                                                                                                                                                                                                                                                                                                                                                                                                                                      Individu-
                                                                                                     FIRST OCCUPANCY ��������������������������������������������� € 13.00 / m2                                                                                                                                                                                                                                         Postmaterialists
                                                                                                                                                                                                                                                                                                               restaurants and cafés, the wide range of cultural recreation                                                                             alists
              OWNER-OCCUPIED                                                                         OTHER ������������������������������������������������������������������� € 11.30 / m2                                                                                                                                                                                                                   New Middle        Adaptive-
                                                                                                                                                                                                                                                                                                               options as well as traffic calming make the district especially
              FIRST OCCUPANCY �������������������������������������������� € 6,000 / m2                                                                                                                                                                                                                                                                                                            Traditionals Class          Pragmatists

                                                                                                                                                                                                                                                                                                                                                                                    Social Status
              OTHER ���������������������������������������������������������������� € 4,400 / m2   INVESTMENT PROPERTY ��������������� € 2,150 to € 4,000 / m2                                                                                                                                              attractive to Postmaterialists.                                                                                               Escapists
                                                                                                                                                                                                                                                                                                                                                                                                                  Consumption
                                                                                                                                                                                                                                                                                                                                                                                                                    Oriented
              In this district, 187 changes of ownership were registered in the land registry in 2017,
                                                                                                                                                                                                                                                                                                                                                                                                     Basic Orientation
              with a total sales value of approx. € 60 million.
First Vienna Residential Market Report | 2018                                                                                                           34

             1090ALSERGRUND
                                                              CANALE GRANDE

                                                                                                                                                                                                                                                                                                                                                                                                                                                  © PREMIUM Immobilien AG
       L
                 IKE THE SEVENTH AND EIGHTH DISTRICTS, Alsergrund                                        Liechtensteinmuseum. Alsergrund borders on seven other districts, and
                 is dominated by universities, students, and a varied nightlife, for                     is an ideal base for shopping and sightseeing tours in Vienna. Another                                                                                                                                                                                                        Nußdorfer Straße 90–92 / EHL Immobilien
                 instance along Donaukanal. There is a variety of cultural events                        highlight: the Strudlhofstiege staircase made world-famous by Heimito
         at the WUK cultural centre, Volksoper, and Palais Liechtenstein with the                        von Doderer.                                                                              ×
                                                                                                                                                                                                                                                                                                  HOUSING FACTS                                                   USAGE
                                                                                                                                                                                                                                                                                                  42,709      RESIDENTS 2017

                 HOT SPOTS
                                                          U Spittelau
                                                                                                         SPECIAL FEATURES                                                                                                                                                                         22,975      MAIN RESIDENCES
                                                                                                                                                                                                                                                                                                                                                                                                                          60.5% BUILT-UP

                                                                                                         OF DISTRICT                                                                                                                                                                              1.89        PERSONS / HOUSEHOLD 2017                                                                                    32.0% TRAFFIC
                                                                                                                                                                                                                                                                                                                                                                                                                          7.5%	GREEN INCL.
                                                                                                                                                                                                                                                                                                  MOVED IN                                       +  8,426                                                                      WATER BODIES
                              U Nussdorfer Straße
                                                                                                         VERSATILITY IS KEY                                                                                                                                                                       MOVED OUT                                      –  8,934
                                                                 Franz-                                                                                                                                                                                                                           MIGRATION BALANCE                              –508
                                                                 Josefs-
                                                                Bahnhof                                  Art, culture, education, and water – Alsergrund has it all. The
                                  Nussdorfer Straße
                                                                                                         district has always been immensely popular, and not only among
                                                                        U Friedensbrücke
                                                                                                         students. Current residential projects such as on Althangründe,
                                                              Franz-Josefs-Bahnhof
                                                                                                         Franz Josef Station, and other projects along Liechtensteinstraße,                                                                                                                       DEMOGRAPHIC FACTS
                    U Währinger Straße                                              Donau-
                                                                                     kanal               some with revitalisation, have further enhanced the district’s value.
                                                                                                         The most popular hot spots in the district include Servitenviertel,                                                                                                                      FOREIGN NATIONALS                                                AGE PROFILE OF POPULATION
                                                                              U Roßauer Lände
      U Michelbeuern-AKH                                                                                 the old AKH hospital, and the area along Donaukanal.
                                                                                                                                                                                                                                                                                                                                VIENNA 28.6%
                                                                           Serviten-                                                                                                                                                                                                                                                                                                                             2,211          0–5     YEARS
                                                                            viertel
                                       Währinger Straße
                                                                                       U Schottenring
                                                                                                                                                                                                                                                                                                   ALSERGRUND 32.2%                   + 3.6 %                                                                    2,570          6 – 14 YEARS
                                                                                                                                                                                                                                                                                                                                                                                                                 6,079          15 – 24  YEARS
                                   Altes                                                                                                                                                                                                                                                          AVERAGE INCOME *                                                                                               25,461         25 – 64 Y EARS
                                   AKH
U Alser Straße
                                                                        U Schottentor                                                                                                                                                                                                                                                                                                                            6,338          > 65    YEARS
                                           Alser Straße                                                                                                                                                                                                                                           € 23,720              ALSERGRUND

                                                                                                                                                                                                         * Source: Statistics Austria, wage tax statistics for 2016, average annual net income
                                                                                                                                                                                                                                                                                                   € 22,173             VIENNA                                                                                          AGE         39.5 YEARS

                                                                                                                                                                                                                                                                                                  SINUS-MILIEUS ®
                                                                                                                                                                                                            for employees in total, in euros, valid as of December 2017                           Many High Achievers and Postmaterialists live in the                                        Established      High Achievers
                                                                                                                                                                                                                                                                                                                                                                                  Con­-
                 HOUSING COSTS                                (PRICE/m )        2                        RENTED
                                                                                                                                                                                                                                                                                                  Ninth District, with emerging quarters and resident student                   servatives                                        Digital
                                                                                                                                                                                                                                                                                                                                                                                                                                 Individu-
                                                                                                         FIRST OCCUPANCY ��������������������������������������������� € 12.80 / m2                                                                                                                                                                                                                 Postmaterialists
                                                                                                                                                                                                                                                                                                  dormitories increasing the district’s attractiveness for                                                                         alists
                 OWNER-OCCUPIED                                                                          OTHER �������������������������������������������������������������������� € 11.10 / m2                                                                                                                                                                                          New Middle        Adaptive-
                                                                                                                                                                                                                                                                                                  High Achievers. Postmaterialists also appreciate the
                 FIRST OCCUPANCY ��������������������������������������������� € 5,700 / m2                                                                                                                                                                                                                                                                                    Traditionals Class          Pragmatists

                                                                                                                                                                                                                                                                                                                                                                Social Status
                 OTHER ����������������������������������������������������������������� € 4,100 / m2   INVESTMENT PROPERTY ��������������� € 1,850 to € 3,800 / m2                                                                                                                             numerous universities in the area, and enjoy being close                                                               Escapists
                                                                                                                                                                                                                                                                                                  to the attractions that the north of Vienna has to offer.                                   Consumption
                                                                                                                                                                                                                                                                                                                                                                                                Oriented
                 In this district, 394 changes of ownership were registered in the land registry in 2017,
                                                                                                                                                                                                                                                                                                                                                                                 Basic Orientation
                 with a total sales value of approx. € 164 million.
You can also read
NEXT SLIDES ... Cancel