2019 Media Data Print - valid from 1 January 2019 - Neue Mediengesellschaft Zürich AG
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2019 Media Data Print valid from 1 January 2019
Inserts, sup-
Concept and Dates and Prices and plements and Technical
readership topics formats specialities data Events About us Contact
P. 2 P. 5 P. 7 P. 11 P. 13 P. 14 P. 16 P. 17
The concept
Computerworld is the information platform for Swiss IT de- Business cases and background articles:Particular attention
cision-makers in medium-sized and large companies: CIOs, is paid to practical reporting. Not only the latest hypes should
CEOs and CXOs provide Computerworld with important facts, and must be discussed, but also everyday projects. In practical
background and trend analyses for upcoming IT investments. articles we describe the implementation of IT projects in the
user companies.
Our journalists report from the major technology events and
maintain direct contact with the manufacturers. Our market IT decision-makers also face challenges as managers: A
research constantly monitors the current trends on the ICT CIO who is not a talented communicator will nowadays fail.
market. And our interviews with the decision-makers in the Computerworld tracks how the role is changing, with articles
user companies provide exclusive insights into current chal- and tips on team leadership, recruiting, education and train-
lenges, ongoing IT projects and corporate strategies. As a re- ing, as well as on self-management and career development.
sult, we are in a position to report skilfully and independently Guest authors who work in the fields of coaching, manage-
on current innovations and critically shed light on market de- ment consulting and further training round off the range of
velopments. journalistic offers.
Print run 10,000
Copies distributed 8,206
Copies sold 3,023
Issues 12 issues/year, including 3
double issues
Special issues Large print run of 13,000
copies
Subscription • Print subscription
price (including e-paper): CHF
145
• E-paper: CHF 130
WEMF/SW-certified 2018
More information at www.computerworld.ch/mediadaten 2
Inserts, sup-
Concept and Dates and Prices and plements and Technical
readership topics formats specialities data Events About us Contact
P. 2 P. 5 P. 7 P. 11 P. 13 P. 14 P. 16 P. 17
The special editions
Computerworld dedicates four special issues to superordinate attractive environment for advertisements. The special
topics. High-quality paper, a sophisticated layout, background editions are distributed in large numbers to interested parties
texts by in-house authors and cooperation with professional beyond the core readership.
market researchers for elaborate surveys together offer an
Swiss IT – the CIO agenda IT-People – Pioneers of
What motivates IT decision-mak- Digitalisation
ers in Switzerland? This question The CIO is re-positioned as the
is investigated by the ‘Swiss IT’ driving force behind digitalisation
special edition. The basis is an in Swiss companies. The chief
annual study conducted by Com- executives of Swiss and global
puterworld in collaboration with IT firms support IT managers in
the market research company their projects. The leading heads
IDC – the most comprehensive of of the domestic ICT industry
its kind in Switzerland. Nearly are the focus of this issue. What
1,000 CIOs and CEOs/CFOs from digitalisation projects are on the
all sectors are surveyed: What agenda? How do IT and suppliers
projects are pending, where is work together? Which start-
there a need for action, how large ups are launching disruptive
are the IT budgets, and where are solutions? Background reports
Published on: investments being made exactly? Published on: and interviews show what the IT
13 March 2019 19 June 2019 industry is currently pushing. In
Large print run: 13,000 copies addition, we give brief portraits of
Advertising deadline: Additional distribution: CIOs as Advertising deadline: the CIOs of the 50 largest Swiss
4 March well as IT managers and IT 7 June companies.
Print material deadline: decision-makers Print material deadline:
7 April 13 June Large print run: 13,000 copies
Additional distribution: CEOs,
CFOs, CDOs, policymakers and
administrations
Top 500 – the Ranking Swiss Leader – Manage-
The Swiss ICT industry’ stress ment on C-level
test: In an elaborate survey, Com- The unstoppable digitalization of
puterworld each year investigates customers and sales markets
how the turnover of the 500 larg- makes IT the key factor in a
est ICT companies in Switzerland company’s success. How fast IT
has developed. Supplemented can implement the requirements
with well-researched articles of the specialist divisions and
about the Swiss ICT economy, it innovative business ideas in
has become a standard work that business processes is now of vital
is exceptionally well regarded far importance for companies. The
beyond the ICT sector. Computerworld special ‘Swiss
Leader’ provides practical
Large print run: 13,000 copies suggestions and food for thought
Additional distribution: CIOs in this respect.
Published on: and IT managers, IT decision- Published on:
30 August 2019 makers 18 December 2019 Large print run: 13,000 copies
Additional distribution: CEOs,
Advertising deadline: Advertising deadline: CFOs, Management
19 August 9 December
Print material deadline: Print material deadline:
23 August 12 December
More information at www.computerworld.ch/mediadaten 3
Inserts, sup-
Concept and Dates and Prices and plements and Technical
readership topics formats specialities data Events About us Contact
P. 2 P. 5 P. 7 P. 11 P. 13 P. 14 P. 16 P. 17
The readership
Computerworld‘s target audience are the management members of medium-sized and large companies who decide on the IT budget.
Readership Computerworld: 40 000
Readership special editions: 52 000
SURVEY ON OUR 2018 SWISS-IT STUDY
Structure %
Swiss IT 2018: Study Methodology
Position in the company Once a year, Computerworld and the market researchers at IDC
IT manager 48 highlight the Swiss ICT market in a major study. A total of 512
CIO 29 IT managers and executives from Swiss user companies across
IT staff in management positions 21 all industries took part in this year’s Swiss IT survey. Most of
CFO 2 these contacts come from top management: CIOs, IT managers
Company's sector or IT decision-makers (303), as well as company bosses and
Industry 26 executives (209). In this way, the study does not just show the
Public administration/social security, education 16 IT view, but also the strategic perspectives of management.
Other service providers 12
Financial and insurance services 10 The field of participants is representative of the Swiss corporate
Health and social services 10 landscape: The industrial sector accounts for the largest
Commerce 9 group, at around 26 per cent; mid-sized companies (100–499
Information and communication 9 employees) are the most commonly represented (approx. 41
Construction, agriculture and forestry 3 per cent). Surveys for the study were carried out from 29th
Traffic and transport 3
November 2017 to 12th February 2018.
Energy, water, recycling 2
The whole pool of data from all studies since 2011 is available
Most important IT projects this year
to subscribers to our market research portal:
IT security 69
www.ict-analytics.ch
Business software 51
Mobility 43
IT infrastructure, data centre modernization 34
Sourcing, e. g. cloud computing, etc. as a service, managed 34
services, etc.
Workplace, clients 29
Unified communications and collaboration 27
Document and print management 24
Big data analytics, business intelligence 18
Industry 4.0 16
Network solution, networking, software-defined network- 11
ing
Storage solutions (hardware and software) 10
More information at www.computerworld.ch/mediadaten 4Inserts, sup-
Concept and Dates and Prices and plements and Technical
readership topics formats specialities data Events About us Contact
P. 2 P. 5 P. 7 P. 11 P. 13 P. 14 P. 16 P. 17
Dates and topics
PUBLICATION DATES, ADVERTISING AND PRINT MATERIAL DEADLINES
Computerworld informs its readers about technologies, trends and market developments that are relevant for CIOs, IT and C-level deci-
sion-makers. In each of our core themes we take an in-depth look at the range of topics. The major topics this year:
No. 2 Made in Switzerland
Development: Programming languages, APIs, databases, development
13 February 2019 environments, architectures, UX, design, planning and procedures, agile
Advertising deadline: and bimodal development, container/microservices, trends such as ma-
4 February chine learning, VR/AR etc., professionals, open source.
Print material deadline:
7 February Plus Focus: Education and training
No. 3 Swiss IT
In cooperation with IDC, Computerworld presents the results of the larg-
13 March 2019 Large print
est study on the Swiss IT market. We explore the willingness to invest
Advertising deadline: and mood of Swiss end-user companies in all industries: ICT budgets, run 13,00
0
4 March economic barometers, current trends, market potentials – and much copies
Print material deadline: more. This year’s focus will be on artificial intelligence, IT security and
7 March trends in technology and working methods.
No. 4 Digital transformation
Digitalization of business processes, digital maturity, Industrial Internet
10 April 2019 of Things, Industry 4.0, cognitive computing, KI, VR/AR, new payment
models, fintech/finance, shared economy, platform economics, Work
Advertising deadline:
4.0, change management, business strategies, Smart City, e-gov,
1 April
Print material deadline: e-health.
4 April
No. 5 Cloud
Infrastructure, hardware, software, next-gen data centres, colocation,
15 May 2019 housing, hosting, managed services, everything as a service, cloud com-
Advertising deadline: puting, licence management, procurement, trends.
6 May
Print material deadline:
9 May
No. 6/7 IT-People
The CIO is re-positioned as the driving force behind digitalisation in
19 June 2019 Large print
Swiss companies. The chief executives of Swiss and global IT firms
Advertising deadline: run 13,00
support IT managers in their projects. The leading heads of the domestic 0
7 June copies
ICT industry are the focus of this issue. What digitalisation projects are
Print material deadline:
13 June
on the agenda? How do IT and suppliers work together? Which start-ups
are launching disruptive solutions? Background reports and interviews
show what the IT industry is currently pushing. In addition, we give brief
portraits of the CIOs of the 50 largest Swiss companies.
Plus Focus: Education and training
More information at www.computerworld.ch/mediadaten 5Inserts, sup-
Concept and Dates and Prices and plements and Technical
readership topics formats specialities data Events About us Contact
P. 2 P. 5 P. 7 P. 11 P. 13 P. 14 P. 16 P. 17
Dates and topics
PUBLICATION DATES, ADVERTISING AND PRINT MATERIAL DEADLINES
No. 8/9 Top 500
Eagerly awaited every year: the Computerworld ranking of the 500 top- Large print
30 August 2019 selling Swiss ICT companies. Who are the risers and fallers of the year? run 13,00
Advertising deadline: Which areas and sectors are booming? Where are orders declining and 0
copies
19 August why? Analyses and forecasts on the Swiss ICT industry.
Print material deadline:
23 August Also in this issue: the results of the Big Computerworld Satisfaction
Study. How do IT managers judge their IT providers?
No. 10 Innovation Laboratory Switzerland
Research and development of ICT solutions, new technologies, the future
16 October 2019 of ICT, start-ups, fintech/finance, incubators and funding programmes,
Advertising deadline: cooperation between start-ups and large companies, go-to-market strat-
7 October egies, intellectual property, unrelated competition and disruption.
Print material deadline:
10 October
No. 11 Security
Developments in IT security, risk and emergency management, ransom-
13 November 2019
ware, DDoS attacks and defence, advanced persistent threats, social en-
Advertising deadline: gineering, insider leaks, IoT security, security by design, cyber defence
4 November
services, failure analysis, IAM strategies and solutions.
Print material deadline:
7 November
No. 12-19/1-20 Swiss Leader
Leading personalities from Swiss companies talk about current chal- Large print
18 December 2019
lenges and solution strategies, in the Computerworld “Swiss Leaders” run 13,00
Advertising deadline: special edition. Business and politics outline the trends for the coming 0
9 December copies
year.
Print material deadline:
12 December
Large print runs are publications with 13,000 copies. Standard print run – 10,000 copies
Advertising/print material deadline: 09:00 in each case. Material for advertorials, company portraits and specialist articles about
companies must be submitted 7 days before the print material deadline.
Topics can change for reasons of topicality.
More information at www.computerworld.ch/mediadaten 6Inserts, sup-
Concept and Dates and Prices and plements and Technical
readership topics formats specialities data Events About us Contact
P. 2 P. 5 P. 7 P. 11 P. 13 P. 14 P. 16 P. 17
Prices and formats
Commercial advertisements
1/1 page 1/4 page portrait
TA: 175 × 250 mm TA: 35 × 250 mm
BE: 210 × 297 mm CHF 9,500 BE: 52 × 297 mm CHF 3,000
Inside front cover 1/4 page landscape
TA: 175 × 250 mm TA: 175 × 62 mm
BE: 210 × 297 mm CHF 10,500 BE: 210 × 83 mm CHF 3,000
Back cover
TA: 175 × 250 mm
BE: 210 × 297 mm CHF 11,500
Cover footer advertisement 2 × 1/4 page half portrait
BE: 210 × 27 mm CHF 3,500 across the gutter
TA: 200 × 125 mm
BE: 200 × 146 mm CHF 6,200
2/1 page 1/4 page half portrait
TA: 385 × 250 mm TA: 85 × 125 mm
BE: 420 × 297 mm CHF 19, 500 BE: 102 × 146 mm CHF 3,000
1/2 page portrait 1/8 page landscape
TA: 85 × 250 mm TA: 175 × 20 mm
BE: 102 × 297 mm CHF 5,800 BE: 210 × 41 mm CHF 1,600
1/2 page landscape 1/8 page half landscape
TA: 175 × 125 mm TA: 85 × 62 mm
BE: 210 × 146 mm CHF 5,800 BE: 102 × 83 mm CHF 1,600
1/3 page portrait
TA: 55 × 250 mm
BE: 72 × 297 mm CHF 4,200
1/3 page landscape
TA: 175 × 81 mm
BE: 210 × 102 mm CHF 4,200
Bleed-edge advertisements plus 3 mm trim on all four sides.
No bleed-edge advertisements are placed in the service section.
TA = type area BE = bleed edge
More information at www.computerworld.ch/mediadaten 7Inserts, sup-
Concept and Dates and Prices and plements and Technical
readership topics formats specialities data Events About us Contact
P. 2 P. 5 P. 7 P. 11 P. 13 P. 14 P. 16 P. 17
Prices and formats
Service marketplace Education and training, vacancies
1/1 page 1/1 page
TA: 175 × 250 mm CHF 5,800 TA: 175 × 250 mm CHF 2,600
1/2 page portrait 1/2 page portrait
TA: 85 × 250 mm CHF 3,190 TA: 85 × 250 mm CHF 1,300
1/2 page landscape 1/2 page landscape
TA: 175 × 125 mm CHF 3,190 TA: 175 × 125 mm CHF 1,300
1/4 page portrait 1/4 page portrait
TA: 35 × 250 mm CHF 1,595 TA: 35 × 250 mm CHF 650
1/4 page landscape 1/4 page landscape
TA: 175 × 62 mm CHF 1,595 TA: 175 × 62 mm CHF 650
1/4 page half portrait 1/4 page half portrait
TA: 85 × 125 mm CHF 1,595 TA: 85 × 125 mm CHF 650
1/8 page half landscape Company Article – Schools
TA: 85 × 62 mm CHF 798
1/8 page landscape FirmenFachbeitrag ZHAW
2/1 page CHF 5,000
TA: 175 × 25 mm CHF 798 Lehrgang
Keine Angst vor der Your text with image(s), approx.
digitalen Transformation
Neue Technologien und Anwendungen eröffnen ungeahnte Möglichkeiten für innovative
7000 characters (including spaces)
Unternehmen. Wer jedoch an ausgedienten Geschäftsmodellen festhält, wird rasch über-
holt. Der MAS Digitale Transformation bereitet Fach- und Führungskräfte aus allen Unter-
Mandatory elements:
nehmensbereichen auf aktuelle und künftige Herausforderungen vor. Von Daniela Frau
Kaum eine Branche ist nicht von Um verschiedenen beruflichen
der Digitalisierung betroffen. Sie Zur Autorin Hintergründen gerecht zu wer-
Author profile and reference to the
verändert stetig unseren Alltag den, bietet der MAS Digitale
Autorin: Daniela Frau ist an der ZHAW
und ist inzwischen zur Selbstver- Transformation vier Vertiefungs-
School of Management and Law als Studi-
ständlichkeit geworden. Das richtungen: Innovation, Engi-
enleiterin für die MAS in Digital Transforma-
Verständnis für diese Entwick- neering, Management und Mar-
1/16 page half landscape
tion, Wirtschaftsinformatik, Business Analy-
lung ist jedoch längst nicht mehr keting. Je nach Schwerpunkt
sis sowie Supply Chain- & Operations Ma-
author’s responsibility
nur Aufgabe der Informatik. nagement verantwortlich. Sie doktoriert an richtet sich die Weiterbildung
Neue Endgeräte und disruptive der Universität St. Gallen zum Thema Ar- an Personen aus Unterneh-
Technologien wie mobiles Inter- mensführung, Geschäftsleitung,
TA: 85 × 31 mm CHF 399
beitswelten.
net, Social Media, E-Commerce daniela.frau@zhaw.ch / 058 934 46 05 Stabs- und Bereichsleitung, Ver-
oder Big Data verändern das antwortliche und Mitarbeitende
Konsum- und Kommunikations- Die Hochschule: Die ZHAW School of Management and Law (SML) in Produktmanagement, Pro-
verhalten der Menschen und ist eines der acht Departemente der ZHAW Zürcher Hochschule zessmanagement, Informatik,
Optional elements:
durchdringen mittlerweile alle für Angewandte Wissenschaften. Die international anerkannten Marketing, Unternehmenskom-
Bereiche von Wirtschaft, Gesell- Bachelor- und Masterstudiengänge sowie zahlreichen Weiter- munikation und Kundenbezie-
schaft und Politik. Der Umgang bildungsangebote sind wissenschaftlich fundiert, interdiszipli- hungsmanagement aber auch in
mit Daten und Wissen wird sich när und praxisorientiert. Forschung und Beratung sind theo- Produktion, Logistik sowie For-
im Unternehmenskontext stark retisch fundiert und praxisnah, mit Fokus auf unmittelbare und schung und Entwicklung.
box, screenshots, graphics, etc.
wandeln. Wer diese Veränderun- effiziente Umsetzbarkeit. Aktuell zählt die SML rund 4000 Stu-
gen versteht und für sich zu nut- dierende, knapp 2000 Wei- Ganzheitliche Perspektive
zen weiss, dem bieten sich neue terbildungsteilnehmende «Digitale Innovation bedeutet
Chancen und Potenziale. Um da- und über 500 Mitarbeitende. für mich, Kundenbedürfnisse zu
von zu profitieren sind Unter- www.zhaw.ch/sml antizipieren oder gar zu schaf-
nehmen gezwungen, ihre Strate- fen. Bis Smartphones auf den
gie und Geschäftsmodelle digi- Markt kamen, gab es dafür keine
tal auszurichten. Nachfrage. Heute sind sie unent-
ern. An der Schnittstelle von Die ZHAW School of Manage- behrlich», sagt Jan Villringer,
Vier Vertiefungsrichtungen strategischem Management, ment and Law (SML) hat mit dem Head of Customer Service and
Aus Sicht einer ganzheitlichen Marketing und Produktmanage- MAS Digitale Transformation ei- Operations beim IT-Dienstleister
Unternehmensführung und Or- ment sowie Informations- und ne Weiterbildung auf Masterstu- Atos. Villringer hat bereits den
ganisationsentwicklung braucht Kommunikationstechnologie ist fe entwickelt, der diesem An- MAS Business Analysis an der
es zur Bewältigung der digitalen digitale Innovation gefragt. Mitt- spruch gerecht wird. Der Lehr- SML abgeschlossen und setzt
Bleed-edge advertisements plus 3 mm trim on all four sides.
Transformation betriebswirt- lerweile gibt es zwar spezifische gang richtet sich an Fach- und sich nun umfassend mit der Digi-
schaftliche und technologische Weiterbildungslehrgänge zu ein- Führungskräfte, die sich für be- talen Transformation auseinan-
Kenntnisse und Fähigkeiten. Ge- zelnen Themenbereichen, bis- triebswirtschaftliche Themen der. «Im Bereich Services bietet
fragt sind qualifizierte Fach- und lang fehlte jedoch ein integrier- rund um die Chancen und Her- die Digitalisierung ein enormes
Führungskräfte, welche die digi- tes Studium mit einem breiten ausforderungen der digitalen Potenzial für Automatisierung.
tale Transformation aktiv steu- unternehmerischen Fokus. Transformation interessieren. Entscheidend für den Erfolg sol-
No bleed-edge advertisements are placed in the service section.
44 3/2017
TA = type area BE = bleed edge
More information at www.computerworld.ch/mediadaten 8Inserts, sup-
Concept and Dates and Prices and plements and Technical
readership topics formats specialities data Events About us Contact
P. 2 P. 5 P. 7 P. 11 P. 13 P. 14 P. 16 P. 17
Special advertisement formats
Best practice Company articles
Four-sided native element. 2/1 page CHF 8,000
Content consisting of one page
(including online-integration)
of content, a two-page guest
article, augmented with a one-
page interview. Online integra- Your text with image(s), approx.
tion included. 7000 characters (including spaces)
Please ask us about this new and
exciting tool. Mandatory elements:
Author profile and reference to the
4 pages CHF 10,000
author’s responsibility
(including online integration)
Optional elements:
box, screenshots, graphics, etc.
Company portrait Advertorial
You send us information about your PUBLIREPORTAGE 1/1 page
company plus text and images and Lesegerät für den 175 × 250 mm: CHF 9,500
«Swiss QR Code»
we will create the company portrait In der Schweiz wird momentan der
harmonisierte Zahlungsverkehr ISO-20022
Text approx. 4200 characters
eingeführt. Zentraler Bestandteil dieser neuen
for you. Technologie ist die QR-Rechnung mit dem
«Swiss QR Code», welcher man am Schweizer
Kreuz in der Mitte erkennt. Darin sind alle
plus 1–3 images
nötigen Daten vom Zahlungsempfänger und
vom Zahlungspflichtigen enthalten. Die
1/1 page CHF 5,800
QR-Rechnung ersetzt den herkömmlichen
Einzahlungsschein.
D ie ELCODE AG bietet nun den günstigen und robusten «Swiss QR
Reader» mit einem Autosense-Ständer an. Durch einfaches Hin-
Hochleistungs-Lesemodule für Strichcode, 2D-Code und RFID / NFC
stehen zur Verfügung. Da damit die Codes blitzschnell erfasst wer-
Text with image approx. 2500 char-
halten wird der QR-Code und alle anderen üblichen Strichcodes und den können, ist dieses Gerät ideal geeignet für Logistik- und Leis-
2D-Codes gelesen. Über USB ist das Lesegerät einfach und ohne tungserfassungen und dies nicht nur innerhalb des Betriebes son-
1/2 page with display advertise-
Treiber-Software mit dem PC verbunden. Die gelesenen Daten dern auch ausserhalb. In der Praxis wird meistens nur ein Teil der
werden wie Tastatureingaben weiterverarbeitet. Da die Schweizer umfangreichen Funktionen genutzt. Die weiteren Eigenschaften
PC-Tastatur unterstützt wird, werden auch die Sonderzeichen und dieses Android 7.0 Gerätes sind: Quand-core 1.3 GHz CPU, 16 GB
acters, without image approx. 3500
die Umlaute Ä Ö Ü richtig dargestellt. Optional gibt es den «Swiss Flash, 2 GB RAM, 2 SIM-Steckplätze, austauschbarer 3000 mAh Akku,
QR Reader» kabellos. 10 Stunden Betriebszeit, 4G, WLAN, Bluetooth, GPS, Gewicht 260g,
Seit der Gründung im Jahre 1983 hat sich die ELCODE AG auf Abmessungen 159 x 80x 17,3 mm, Betriebstemperatur -20 bis
ment
Strichcode- und 2D-Code — Lesesysteme spezialisiert. Wir vertrei- +50 Grad, IP67 wasserdicht bis 1 m, Stossfestigkeit mit Schutz-
ben Lesegeräte der Hersteller DENSO und CipherLab. Mit diesem manschette 1,5m auf Beton.
Sortiment bieten wir Lösungen zur Datenerfassung in allen An- Die wichtigsten Anwendungsbereiche vom IDENTPHONE innerhalb
characters (including spaces) plus
wendungsbereichen. CipherLab bietet professionelle und zugleich des Betriebes sind: Inventur, Wareneingang, Warenausgang, Um-
preiswerte Leser. DENSO-Geräte sind besonders robust und bekannt lagerung, Rüstkontrolle, chaotische Lagerführung, Leistungser-
Landscape 175 × 125 mm: CHF 5,800
für Ihre Langlebigkeit. DENSO ist die Elektronik-Abteilung von fassung etc.
TOYOTA und ist stolz darauf, dass der von ihr entwickelte QR-Code Die wichtigsten Anwendungsbereiche vom IDENTPHONE ausser-
sich weltweit verbreitet hat. halb des Betriebes sind: Ersatz des privaten Smartphones, Bestel-
margin (brief portrait) approx. 600
Erfahrung und Fachwissen sind lerfassung, Sendungsverfolgung (Tracking and Tracing), Automati-
die Kernkompetenzen der ELCODE sche Ortung des Servicetechnikers, Kommunikation mit dem
AG. Es besteht ein grosse Software- Servicetechniker per Sprache oder per Datenübermittlung, Strich-
Text approx. 2000 characters
Bibliothek für die angebotenen code-Identifikation des zu wartenden Objektes, Datenbankabfrage
mobilen Strichode-Terminals. Da- des Objektes, Strichcode-Erfassung der Ersatzteile, Leistungserfas-
characters (including spaces)
durch können kundenspezifische sung des Servicetechnikers, papierloses Erfassen und Übermitteln
Lösungen kostengünstig erstellt des Rapportes etc. ●
werden. Zu unseren Dienstleitun-
plus 1–2 images
gen gehören Beratung, Bedürfnis-
Analyse, Programmierung, Support Auf unserem Web-Shop
und Wartung der angebotenen www.strichcode-shop.ch sind die
Geräte. attraktiven Preise und weitere Infor-
Ausser dem «Swiss QR Reader» mationen vom «Swiss QR Reader», vom
1/2 page CHF 3,300
bieten wir ein weiteres Highlight «IDENTPHONE» und vom restlichen
an. Es ist das Industrie Barcode- Sortiment ersichtlich.
Smartphone «IDENTPHONE». Alle
Further parameters on request
Funktionen eines modernen And- Über verkauf@elcode.ch können
roid Smartphones werden in einem unverbindlich ein «Swiss QR Reader»
äusserst robusten und wasserdich- oder ein «IDENTPHONE» zu Test-
Text with image approx. 900 char-
Identphone ten Gehäuse geboten. Integrierte zwecken bestellt werden. Jacob Inauen
ELCODE AG | Hungerbüelstrasse 12c | 8500 Frauenfeld | Tel: 071 747 58 40 | verkauf@elcode.ch
Weitere Infos unter: www.strichcode-shop.ch
acters, without image approx. 1900
characters (including spaces)
Material for advertorials, company portraits and specialist articles about
companies must be submitted 7 days before the print material deadline.
More information at www.computerworld.ch/mediadaten 9Inserts, sup-
Concept and Dates and Prices and plements and Technical
readership topics formats specialities data Events About us Contact
P. 2 P. 5 P. 7 P. 11 P. 13 P. 14 P. 16 P. 17
DISCOUNTS AND COMMISSIONS
Prices are valid for 1 to 4-colour advertisements (flat rate) Repeat discount
3× 5%
Placement surcharge:
15 % for placement stipulations 6× 10 %
9× 15 %
Consultant commission (BK I):
5 % for commission-entitled media and advertising agencies
VAT:
All prices exclude 7.7 % VAT
Repeat discount:
With simultaneous order and without format change for com-
mercial or classified advertisements. Cannot be combined with
Swiss franc contracts
SWISS FRANC CONTRACT DISCOUNT (GROSS) Swiss franc contract discount
Format and subject may be changed at any time, acceptance CHF 20,000 5%
period 1 year.
CHF 30,000 6%
Applies to advertisements, inserts (advertising value) and spe-
cial forms of advertising (advertising value), cannot be com- CHF 50,000 10 %
bined with repeat discounts CHF 90,000 15 %
CHF 110,000 17 %
CHF 130,000 20 %
CHF 190,000 25 %
CHF 220,000 30 %
There are attractive, cross-media combination possibilities with Computerworld Online
as well as with PCtipp Print and Online.
More information at www.computerworld.ch/mediadaten 10Inserts, sup-
Concept and Dates and Prices and plements and Technical
readership topics formats specialities data Events About us Contact
P. 2 P. 5 P. 7 P. 11 P. 13 P. 14 P. 16 P. 17
Inserts & Supplements
Inserts
Formats: At least 105 x 148 mm (A6), maximum 200 x 287 mm
Weight total: At least 7,5 g, maximum 100 g
Paper weight: With A6 120 g/m2, individual sheet at least 120 g/m2, 8 pages maximum 80 g/m2,
16 pages maximum 50 g/m2
Fold: No inside gatefold or leporello fold, longer side closed
SUPPLEMENTS
Formats: At least 105 × 148 mm (A6), maximum 210 × 297 mm plus 4 mm bleed
Fold: Rear half of the sheet 10 mm gripper fold and closed at top, no zigzag or leporello fold, longer
side closed
Equipment: Unfolded and untied layers 80 –100 mm. If smaller than Issue format, cut at the right and bottom
to definitive format. Stacked with the first page upwards.
Sample: Before acceptance of the order, the binding presentation of two samples with weight and size
information is required.
DESIGN, DELIVERY, SURCHARGE
Design: Supplements and inserts must be clearly different in design from the editorial part
Sample: Before acceptance of the order, two binding samples with weight and size specifications are re-
quired
Additional prices for Supplements that contain ads from companies that are not identical with the commissioning
prospectuses with company are calculated with supplements (basic advertising value). Up to three advertisings 25%,
third-party-ads: with four or more advertisers 50 %
1 higher weight on request
Total print run Large or partial print run (price per
2 not entitled to discount and commission
1000)3
3S ubscription split and targeted dispatch
Weight up to 25 g up to 50 g 1 up to 25 g up to 50 g 1 10 % supplement
Inserts
Postage costs 2 CHF 1,100 CHF 1,100 CHF 110 CHF 110
Technical costs 2 CHF 210 CHF 210 CHF 21 CHF 21
Advertising value CHF 7,500 CHF 8,900 CHF 750 CHF 890
Total CHF 8,810 CHF 10,210 CHF 881 CHF 1,021
Supplements
Postage costs 2 CHF 120 CHF 240 CHF 25 CHF 50
Technical costs 2 CHF 320 CHF 320 CHF 35 CHF 35
Advertising value CHF 8,070 CHF 9,670 CHF 807 CHF 967
Total CHF 8,510 CHF 10,230 CHF 867 CHF 1,052
Delivery: 7 working days before publication
Delivery address: AVD GOLDACH AG, Barbara Neuhauser, Sulzstrasse 10–12, 9403 Goldach
Goods receipt: Monday–Friday, 07:30–12:00 and 13:30–16:30
Telephone/e-mail: +41 71 844 94 11, barbara.neuhauser@avd.ch
Indicate Computerworld, issue and delivery quantity on delivery notes.
More information at www.computerworld.ch/mediadaten 11Inserts, sup-
Concept and Dates and Prices and plements and Technical
readership topics formats specialities data Events About us Contact
P. 2 P. 5 P. 7 P. 11 P. 13 P. 14 P. 16 P. 17
Specialities
OUTER SLEEVES
The outer sleeve closes the magazine and is glued to the reverse. Printing and fitting of the outer
sleeve are done by us. You supply us with the respective print material.
Format: 480 × 110 mm
Bleed: 3 mm each side
Paper: 120 g/m², SK3
Print run Print Technical costs Postage Advertising value Total
10,000 (normal print run) CHF 910 CHF 3,530 – CHF 5,300 CHF 9,740
13,000 (large print run) CHF 1,010 CHF 4,195 – CHF 8,000 CHF 13,205
GATEFOLDER *
The advertising that opens out. The second cover page can be opened out on the left (gate
folder at front). This is also possible with the third cover page (gate folder at the back).
Format: Gatefold: 618 × 297 mm
gatefolder front: 198/208/210 × 297 mm
gatefolder at the back: 210/208/198 × 297 mm
Bleed: Top, bottom and front bleed: 3 mm each side
Paper: 250 g/m², SK3
Print run Print Technical costs Postage Advertising value Total
13,000 (large print run) CHF 2,570 CHF 320 CHF 360 3-page CHF 29,880 CHF 33,130
13,000 (large print run) CHF 2,570 CHF 320 CHF 360 2-page CHF 25,000 * CHF 28,250
COVER WRAP
Prominent placement around the cover. Position your message on the front part and on the 4th cover
page. Your offering is always visible straight away. Supplement 3rd cover page on request.
Format: 110/120 × 297 mm
printable front surface: 110 × 255 mm
Bleed: Top, bottom and front bleed: 3 mm each side
Paper: 150 g/m², SK3
Print run Print Technical costs Postage Advertising value Total
Normal print run CHF 1,530 CHF 350 CHF 360 CHF 7,260 CHF 9,500
Delivery: 7 working days before publication
Delivery address: AVD GOLDACH AG, Barbara Neuhauser, Sulzstrasse 10–12, 9403 Goldach
Goods receipt: Monday–Friday, 07:30–12:00 and 13:30–16:30
Telephone/e-mail: +41 71 844 94 11, barbara.neuhauser@avd.ch * Additional specialities on
request
Indicate Computerworld, issue and delivery quantity on delivery notes.
More information at www.computerworld.ch/mediadaten 12Inserts, sup-
Concept and Dates and Prices and plements and Technical
readership topics formats specialities data Events About us Contact
P. 2 P. 5 P. 7 P. 11 P. 13 P. 14 P. 16 P. 17
Technical data
TECHNICAL DATA
Issue format: 210 × 297 mm
Type area: 175 × 250 mm
Print: Offset
Screen ruling: 70
Colours: 4-colour European scale, UCR value: max. 320 %.
Colour profile: Coated Fogra27 (ISO 12647-2:2004)
Bleed-off-
advertisements: 3 mm trim on all outer sides
Production costs: Type area and print template production is not included in the advertisement
prices and will be charged according to costs incurred
Current information and settings can be downloaded at:
www.avd.ch (customer zone, download)
DIGITAL DATA
If possible as high-end PDF (embed fonts). PC/Windows only as PDF or Tiff file. Mixed and Pantone colours
must already be redefined in scale colours (CMY K) on the data delivered. Logos, images and fonts used must be
supplied in the same folder.
Programms: All current graphics and layout programmes
Data control: For the data control, we require in all cases a copy of the advertisement (proof,
laser print, etc.) that complies with the data delivered. If we do not receive this in
good time, we decline all responsibility for the correct publication
Data administration: Data media supplied will only be returned on request. Data media will be deleted or
destroyed respectively 3 months after the last publication
Digital templates: If possible, create as a high-end PDF (fonts)
DATA TRANSMISSION VIA DATA MEDIUM
Directly to the publisher: anzeigen@nmgz.ch
Preferred data media: CD-ROM. Others possible by arrangement. A true-colour proof, adapted to the
printing conditions, on a medium similar to that of the print run, with the Fogra
media wedge, is to be enclosed with the data media
More information at www.computerworld.ch/mediadaten 13Inserts, sup-
Concept and Dates and Prices and plements and Technical
readership topics formats specialities data Events About us Contact
P. 2 P. 5 P. 7 P. 11 P. 13 P. 14 P. 16 P. 17
Events and media partnerships
Computerworld Events offer a suitable basis for upcoming investments. These events are also the ideal platform for exchang-
ing experience with colleagues, suppliers and experts.
Computerworld Events are aimed at CIOs, IT leaders, IT decision-makers, IT managers and IT professionals.
Decision-makers get the opportunity to obtain quick, competent and comprehensive information.
COMPUTERWORLD BREAKFAST SESSIONS COMPUTERWORLD AS MEDIA PARTNER
Computerworld organises Breakfast Sessions in an exclusive Your company itself offers events for clients and partners and
setting. For around two hours, 15 to 30 IT decision-makers you wish to gain more presence or coverage in the public eye
discuss a topic defined by the client. Each of our events is at- for those interested? Then, with Computerworld, you’ve come
tended by our editor-in-chief, George Sarpong, or one of Com- to the right place. We offer various opportunities, from co-
puterworld’s editors. The discussions enjoy a high level of verage in Computerworld special issues to editorials in our re-
credibility among IT decision-makers and are an ideal plat- gular editions or a strong presence on our Computerworld
form for putting across a client’s competence and position. Website. We’ll gladly put together the perfect package for
In addition to personal contact with IT decision-makers, our your individual requirements and objectives.
Breakfast Sessions also provide valuable market information.
Create a briefing on your topic with us.
You can find detailed information on Computerworld’s
Breakfast Sessions on the next page.
More
More information at www.computerworld.ch/mediadaten
information at www.computerworld.ch/mediadaten 14
14Inserts, sup-
Concept and Dates and Prices and plements and Technical
readership topics formats specialities data Events About us Contact
P. 2 P. 5 P. 7 P. 11 P. 13 P. 14 P. 16 P. 17
Breakfast Sessions 2019
Discuss a current topic of your choice with CIOs and IT decision-makers. In the setting of Computerworld’s Breakfast
Sessions, professional colleagues exchange views on an equal footing, and foster an exciting exchange of experiences
with important business partners.
Computerworld’s services: In addition, you get:
Invitation to approx. 2000 IT decision-makers your logo displayed on all advertising
creation of a microsite for the event inclusion of a company brochure in the event folder
cquisition of participants through: mailings, events calen-
a a presence at the event via roll-up banner
dars, list of leads with contact addresses
social media posts, print advertisements, newsletters
c omplete coordination of location and registration of partici- All-inclusive-Price CHF 12 200.–
pants on site
Included: promotion, branding, organisation, processing and
ost-event report, follow-up with participants and unsubscrib-
p feedback
ers by mail
These dates may be booked for 2019: Not included: any costs associated with a speaker or an
27 Februar 2019 18 September 2019 external moderator.
24 April 2019 20 November 2019
26 Juni 2019
The Computerworld Event Team:
Advisor: Werner Ortler; Organisation and promotion: Sandra Adlesgruber, Michelle Khemissi, Nicole Rey
More
More information at www.computerworld.ch/mediadaten
information at www.computerworld.ch/mediadaten 15
15Inserts, sup-
Concept and Dates and Prices and plements and Technical
readership topics formats specialities data Events About us Contact
P. 2 P. 5 P. 7 P. 11 P. 13 P. 14 P. 16 P. 17
About us – Neue Mediengesellschaft Zürich AG
Magazines
Practical experience, purchasing consulting, market
analyses and case studies for users, SMEs and IT de-
cision makers: The magazines PCtipp and Computer-
world cover the entire spectrum.
Special editions
Our special editions focus on interesting topics and
provide key decision-making aids.
Computerworld
Top 500:the ranking of the biggest IT companies in
Switzerland
Swiss IT: a comprehensive analysis of
the entire Swiss IT market
IT-People: Pioneers of Digitalisation
Swiss Leader: the bridge to Top Management
PCtipp
Multimedia special edition: Practical tips and
buyer's guides on all aspects of home electronics,
photography and PC gaming
Top 100: the best hardware and software of the year
Online/Mobile
Each month, our attractive websites attract more
than one million visitors – whether to Computer-
world.ch, PCtipp.ch or Onlinepc.ch, We reach all IT-
savvy target groups, from home users and business
decision-makers to multimedia enthusiasts.
Social media
With state-of-the-art, context-based solutions and
networked models, NMGZ offers numerous ways of
targeting IT-savvy and technophile groups on social
media platforms.
Events
Practical information on current topics,
decision-making aids and success stories for IT users
and decision-makers. The ideal platform for
exchanging experiences.
More information at www.computerworld.ch/mediadaten 16Inserts, sup-
Concept and Dates and Prices and plements and Technical
readership topics formats specialities data Events About us Contact
P. 2 P. 5 P. 7 P. 11 P. 13 P. 14 P. 16 P. 17
Contact
Publisher
Neue Mediengesellschaft Zürich AG
Kalanderplatz 5, Postfach 1965, www.nmgz.ch
8027 Zurich www.computerworld.ch
Telephone +41 44 387 44 44 www.pctipp.ch
www.onlinepc.ch
Sales – Computerworld & Events Sales – PCtipp, OnlinePC & Events
Werner Ortler Christoph Mayer
Head of Sales (print, online, events) Key Account Manager
Tel. +41 44 387 44 06 Tel. +41 44 387 45 35
werner.ortler@nmgz.ch christoph.mayer@nmgz.ch
Sales Support
Daniel Frey Madeleine Mena
Head of Sales Support Sales Support Administrator
Tel. +41 44 387 45 74 Tel. +41 44 387 44 02
daniel.frey@nmgz.ch madeleine.mena@nmgz.ch
Marketing and sales
Sandra Adlesgruber
Head of Marketing and
Customer Online Campaigns
Tel. +41 44 387 44 14
sandra.adlesgruber@nmgz.ch
Publishing management
Ingo Rausch
Tel. + 41 44 387 44 44
ingo.rausch@nmgz.ch
More information at www.computerworld.ch/mediadaten 17You can also read
