2019 MEDIA KIT Reach Canada's foodservice & hospitality industry - Restaurants Canada
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2019 MEDIA KIT Reach Canada’s foodservice & hospitality industry RESTAURANTS CANADA MEDIA KIT 2018/2019 | 1
CONTENTS
About Restaurants Canada....................................................................... 3
RC Media Platform.................................................................................... 4
PRINT
MENU Magazine....................................................................................... 6
MENU - Editorial Schedule....................................................................... 7
MENU - Ad Specs...................................................................................... 8
Foodservice Facts..................................................................................... 9
RC Show Guide........................................................................................ 10
DIGITAL
Digital Reach........................................................................................... 12
RC Insider............................................................................................... 13
BITE by MENU......................................................................................... 14
MENUmag.ca.......................................................................................... 15
RC Blog................................................................................................... 16
RestaurantsCanada.org.......................................................................... 17
Member Portal........................................................................................ 18
Media Packages...................................................................................... 20
File Submission...................................................................................... 21
RESTAURANTS CANADA
ABOUT RESTAURANTS CANADA Restaurants Canada is a national, not-for-profit association representing Canada’s diverse and dynamic foodservice and hospitality industry. We have been the industry voice, community and go-to source for specialized news, research, advocacy and insights since 1944. OUR MEMBERS & AUDIENCE ARE YOUR CUSTOMERS Restaurants Canada is the largest membership organization of its kind, and the only national association that serves the unique needs of the foodservice industry. Our members are as diverse as the industry itself — from independent operators to regional and national chains, including: restaurants, bars, caterers, franchisors, hotels, institutions, food trucks, convenience stores and other emerging business types. Our membership also includes industry suppliers, who play an integral role in the success of operators across Canada. YOUR DOLLARS DIRECTLY SUPPORT THE INDUSTRY’S FUTURE When you advertise with Restaurants Canada, you are supporting the future of the industry. The funds we raise are re-invested into education, advocacy, research and other services to help foodservice professionals succeed and grow. Your dollars go toward the betterment of the industry. 120,000+ 1.2M RESTAURANTS, BARS, HOTELS & PEOPLE EMPLOYED IN THE INSTITUTIONS ACROSS CANADA FOODSERVICE INDUSTRY RESTAURANTS CANADA MEDIA KIT 2018/2019 | 3
LIVE EVENTS
RC MEDIA PLATFORM RC Show
Webinars & MENU
Networking Magazine
Restaurants Canada provides a multi-platform
suite of exclusive print and digital assets to Research MENUmag.ca
INSIGHTS & Reports
reach your target audience — the key decision-
makers that need your products and services to MEDIA CENTRE
propel their businesses forward.
We contribute to a vibrant foodservice industry RC Blog &
Advocacy
through these key services: RC.org
GOVERNMENT RELATIONS MEMBERSHIP
Advocating on behalf of the industry and providing
legislative and policy updates.
GOVERNMENT
RELATIONS ADVANTAGE
eNewsletters:
Legislative RC Insider &
MEMBER SAVINGS BITE by MENU
& Policy
Exclusive discounts, expert advice Updates
and group buying programs.
EVENTS & EDUCATION
Connecting operators and suppliers through Social Media
Groupex
trade shows and industry events, while educating
professionals with conferences and webinars. BUYING POWER
Partner Member
Programs Portal
RESEARCH & INSIGHTS
A comprehensive suite of research and analysis,
tools, industry data and reports. RESOURCES
COST SAVINGS
PUBLICATIONS & PUBLICITY
Unrivaled print and digital publications that help
businesses grow and share inspirational industry Restaurants Canada is the go-to-place for industry news, legislative
stories with the world.
updates, research, operational resources and innovation stories.
RESTAURANTS CANADA MEDIA KIT 2018/2019 | 4
PRINT Timely and insightful editorial that inspires and empowers hospitality professionals across Canada. MENU MAGAZINE FOODSERVICE FACTS RC SHOW GUIDE
Menu- JuneJuly17 Front COVER Clean.pdf 2 2017-07-07 10:18 AM
MENU MAGAZINE
For
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MENU, Canada’s foodservice magazine, connects you to the decision-
Navigating natural
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HELL OR
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IN VINO VERITAS
Canada’s $85 billion foodservice industry. Offering a fresh perspective business, bubbles + modern elegance
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July / August 2018 J U LY / A U G U S T 2 0 1 8 MENU 59 July / August 2017
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MENU is all about real people, real stories.
WINE!
TARGETED REACH: 90,000+ FREQUENCY: BI-MONTHLY
BOTTLES &
AD FORMATS & RATES PROMISES
BUILDING A SUCCESSFUL WINE
PROGRAM MEANS KEEPING IT REAL
1.
HAVE A VISION
BY DAVID STANSFIELD,
1X 6X
CORPORATE SOMMELIER, EARLS KITCHEN + BAR A clearly communicated vision about a wine program helps hone in
on a set of wines from which to choose and communicates a sense
of purpose and curation to guests.
Restaurateurs generally lead with concerns about which wines
pair with their food. I suggest starting more broadly by deciding
I
which wines go with the restaurant’s overall brand and experience.
wrote my first wine list for as much beer as I could drink. For Cuchillo, a hip restaurant offering Latin cuisine from local
It was a great deal, and good beer too. ingredients in Vancouver’s Railtown neighbourhood, we chose a
FORMAT NON-MEMBER MEMBER NON-MEMBER MEMBER
The list was for the Alibi Room, the mecca for craft beer list that offered the same. It comprised a by-the-glass selection of
PICK
in Western Canada. One afternoon at the bar, the owner, up-and-coming local wines complemented by a premium bottle
Nigel Springthorpe, let me know about his challenges with selection of Latin American and Spanish wines with a preference
wine reps. A stream of vaguely similar, unnervingly chipper for the esoteric, organic and biodynamic.
men and women poured into his restaurant trailing black roller
WINES
bags crammed full of bottles and promises.
Each rep told him they had wines he needed. A killer little
Double Page $9592 $7674 $8295 $6636
red, white, rosé from California, Italy, Canada that over-deliv-
ers. Not that points matter, but this wine got 89, 90, 91 points
from Decanter, Parker, Schreiner. 2.
THAT GO
While Nigel knew as much as anyone in the province about
local beer, he felt lost in wine. He’d built an uncompromising CREATE AN OUTLINE
craft beer program by being proactive but didn’t know where
to begin with wine. I can help, I said, I’m a sommelier. A few Next, rather than jump into selecting specific wines, write an
WITH THE
beers later we struck a deal; one wine program for all the beer. outline of how the menu should look. Decide how many wines will
Full Page $5995 $4796 $5185 $4148
This should be easy, I thought, I’m an expert. It wasn’t. be offered by the glass and bottle as well as from which varieties
There are thousands of wines available in Canada, where do and regions and at what price points. From there, it’s a process of
you begin? What wines make sense for a craft beer house? How filling in the blanks.
RESTAURANT
Photos: Courtesy of Earls
DAVID STANSFIELD do I find them? At Earls, I offer different wines at different locations depending
Fourteen years later, the answers to those questions con- on the province, city or even neighbourhood. There’s no corporate
tinue to guide my work as the Corporate Sommelier for all of list. I keep it consistent, and my work manageable, by following
Earls Kitchen + Bar’s North American locations. They can be the same basic outline at each location.
2/3 Page $4795 $3836 $4140 $3312
distilled into four pillars.
C O N T I N U E D O N PA G E 2 4
22 M E N U J U LY / A U G U S T 2 0 1 8 J U LY / A U G U S T 2 0 1 8 MENU 23
1/2 Page - Island $4315 $3452 $3735 $2988
1/2 Page - Hor/Ver $4015 $3212 $3475 $2780
RESULTS FROM
THE 2018 CANADIAN
STAYING CHEF SURVEY!
AFLOAT:
SUSTAINABILITY EAST COAST STARS
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SEAFOOD The Kilted Chef
1/3 Page $3230 $2584 $2795 $2236
+ New Glasgow
Lobster Suppers
1/4 Page $2500 $2000 $2165 $1732
Inside Front Cover $6595 $5276 $5703 $4563 THE
Inside Back Cover $6355 $5084 $5495 $4396 SCOOP
A SPECIAL REPORT
LEGALIZING
CANNABIS
PLANNING FOR A NEW NORMAL WITH
Outside Back Cover $6895 $5516 $5963 $4771
ON CANADIAN DAIRY
INSIGHTS FROM STARSEED MEDICINAL
+WILD MEATS & BRAVEJACK DESTINATION DINING BUILDING ROOTS
Making wild meat accessible for Exploring and sharing Industry leaders discuss how
SPIRIT CHEF Canadian chefs, one episode at a time our home and native land and why giving back is so important
FORWARD LA-TOYA
Ready to Drink: FAGON
Promotional inserts and customized advertising options (tip-on, gatefolds, etc.)
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RESTAURANTS CANADA MEDIA KIT 2018/2019 | 6
MENU - EDITORIAL SCHEDULE
ISSUE - 2019 ISSUE THEME BOOKING DEADLINE MATERIALS DEADLINE RELEASE DATE
RC Show 2019 Preview — SustainABILITY: State of the nation — the evolving
JAN - FEB Dec. 21 Jan. 11 Feb. 1
Canadian foodservice landscape; focus on business sustainability
Plated & Poured: Consumer behaviour and market trends; design and style
MAR - APR Jan. 18 Feb. 8 Mar. 4
considerations; focus on packaging and presentation
Coast to Coast to Coast: Domestic and global markets; travel stories and
MAY - JUNE Mar. 22 Apr. 12 May 6
inspirations; focus on culinary tourism
Planting, Planning & Protecting: The business of growing, producing and serving
JULY - AUG May 17 June 7 July 1
food; food science and safety; focus on the supply chain
The Future is Friendly: Cutting-edge ideas; best practices; product trends;
SEPT - OCT July 19 Aug. 9 Sept. 2
pioneering people; focus on innovation
Everything BUT: All the things in a restaurant that you can’t eat or drink;
NOV - DEC Sept. 20 Oct. 11 Nov. 4
from POS to tableware, uniforms to menu designs
Dates and themes are subject to change.
RESTAURANTS CANADA MEDIA KIT 2018/2019 | 7
MENU - AD SPECS
Double Page 1/2 Island
Trim Size: 18” x 10.875” Trim Size: 4.75” x 7.625”
With Bleed: 18.5” x 11.375” With Bleed: 5.625” x 8.625”
Type Safety Area: 17” x 9.875” Type Safety Area: 4.5” x 7.25”
Non-Bleed Size: 17” x 9.875” Non-Bleed Ad Size: 4.5” x 7.25”
Full/Cover Page 1/3 Square
Trim Size: 9” x 10.875” Trim Size: 5.5” x 5.125”
With Bleed: 9.5” x 11.375” With Bleed: 5.75” x 5.375”
Type Safety Area: 8” x 9.875” Type Safety Area: 5” x 4.625”
Non-Bleed Size: 8” x 9.875” Non-Bleed Size: 5” x 4.625”
2/3 Page 1/3 Vertical
Trim Size: 5” x 10.875” Trim Size: 3.187” x 10.875”
With Bleed: 5.75” x 11.375” With Bleed: 3.437” x 11.375”
Type Safety Area: 5” x 9.875” Type Safety Area: 2.687” x 9.865”
Non-Bleed Size: 5” x 9.875” Non-Bleed Size: 2.687” x 9.875”
1/2 Horizontal 1/4 Square
Trim Size: 9” x 5.375” Trim Size: 4.375” x 5.375”
With Bleed: 9.5” x 5.625” With Bleed: 4.625” x 5.625”
Type Safety Area: 8” x 4.875” Type Safety Area: 3.875” x 4.875”
Non-Bleed Size: 8” x 4.875” Non-Bleed Size: 3.875” x 4.875”
1/2 Vertical 1/4 Horizontal
Trim Size: 4.375” x 10.875” Trim Size: 9” x 2.625”
With Bleed: 4.625” x 11.375” With Bleed: 9.5” x 2.875”
Type Safety Area: 3.875” x 9.875” Type Safety Area: 8” x 2.125”
Non-Bleed Size: 3.875” x 9.875” Non-Bleed Size: 8” x 2.125”
Refer to File Submission (pg. 21) for details on file requirements and delivery.
RESTAURANTS CANADA MEDIA KIT 2018/2019 | 8
FOODSERVICE FACTS
FOODSERVICE
Published since 1991, Foodservice Facts is the most trusted foodservice FACTS 2018
industry research and insights guide on the market. It is an essential MINING FOR MARGINS
Canada’s most trusted foodservice industry research and insights guide.
year-round business planning and budgeting tool for restaurant
operators and executives across Canada. Connect with foodservice
professionals seeking the latest statistics, trends, forecasts, economic
outlook and actionable insights to grow their operations.
TARGETED READERSHIP: 90,000+ FREQUENCY: ANNUAL
AD RATES & SPECS COMMERCIAL FOODSERVICE
SALES FORECAST
( YE AR-OVER-YE AR CHANGE)
$50 6%
5.3%
NOMINAL
4.6% REAL
4.2%
3.9%
4% 3.6%
3.4%
2.7%
FORMAT NON-MEMBER MEMBER 2%
0.6% 0.7%
1.8%
1.4%
1.2%
0% 2017 2018/F 2019/F 2020/F 2021/F 2022/F
Full Page $5995 $4796
COMMERCIAL FOODSERVICE
SALES FORECAST
Inside Front Cover $6595 $5276 LONG-TERM
(IN BILLIONS)
$90
$83.0
FORECAST:
$80.2
$80
$77.4
$74.3
Insider Back Cover $6355 $5084
$71.5
$68.4
$70
2019 TO 2022
UPPER RANGE
COMMERCIAL SALES
LOWER RANGE
$60 2017 2018/F 2019/F 2020/F 2021/F 2022/F
SOURCE: Restaurants Canada
Outside Back Cover $6985 $5516 Economic conditions and population growth are the key
factors when it comes to forecasting foodservice sales. Over
the next four years, Canada’s economy will grow at a slower
COMMERCIAL FOODSERVICE
SALES FORECAST
pace than in 2017 and 2018 due to modest productivity gains ( YE AR-OVER-YE AR CHANGE)
and slower population growth. This will restrain real disposable 6%
5.3%
income growth to just 1.3% per year between 2019 and 2022. NOMINAL
4.6% REAL
4.2%
As a result, Restaurants Canada is forecasting commercial 3.9%
3.6%
4% 3.4%
foodservice sales to grow by an average of 3.9% per year
2.7%
over the next four years. By 2022, combined commercial and
non-commercial foodservice sales will surpass the $100 billion 1.8%
PUBLICATION DEADLINES
mark. 2% 1.4%
1.2%
0.6% 0.7%
One of the biggest challenges that will impact foodservice
sales is record-high household debt levels and rising interest 0% 2017 2018/F 2019/F 2020/F 2021/F 2022/F
rates. With households racking up debt of more than $2.1 SOURCE: Restaurants Canada
NOTE: Nominal growth includes menu inflation; real growth equals nominal growth minus menu inflation
trillion – nearly matching the overall size of the Canadian
economy – consumers will be watching their spending.
Because of this, retail sales growth is forecast to slow from
an average of 5.9% per year between 2016 and 2017 to just
2.3% per year between 2018 and 2022.
BUSINESS INSIGHT FOODSERVICE
COMMERCIAL
Wallets are going to get pinched as mortgages renew at
SALES FORECAST
higher interest rates. Boomers entering retirement are getting
BOOKING CLOSES MATERIALS DUE RELEASE DATE
Driven by stronger gains at quick-service restaurants and (IN BILLIONS)
higher spending at full-service restaurants, commercial their first dose of “fixed income living” and having more
foodservice sales will advance by 3.9% in 2019. In 2020, time
$90 on their hands. Millennials are suffering from under-
commercial foodservice sales will see a slight bump in employment, with many still living at home with their parents.
$83.0
growth due to the leap day in February. This will be followed $80.2
$77.4
by average annual growth of 3.5% in 2021 and 2022. Once The
$80 industry’s challenge will be to continue to grow traffic by
adjusted for menu inflation, real sales will grow at roughly the $74.3
providing innovative ways for consumers to enjoy their great
Apr. 8, 2019 Apr. 29, 2019 May 17, 2019
same pace as population growth. $71.5
foodservice offerings in a way that works in a more cash-
$68.4
Restaurants Canada employs an econometric model to forecast commercial strapped
$70 world.
foodservice sales by using the Conference Board of Canada’s forecasts of UPPER RANGE
consumer spending, real GDP, employment and tourism. COMMERCIAL SALES
LOWER RANGE
Hugh Johnston
Strategic
$60 and
2017 Financial Architect
2018/F 2019/F 2020/F 2021/F 2022/F
Hugh Johnston Strategy
22 restaurantscanada.org
Additional research report advertising opportunities available starting at $3000.
Trim Size: 9” x 10.875” | With Bleed: 9.5” x 11.375”
Please contact for more details.
Type Safety Area: 8” x 9.875” | Non-Bleed Ad Size: 8” x 9.875”
Refer to File Submission (pg. 21) for details on file requirements and delivery.
RESTAURANTS CANADA MEDIA KIT 2018/2019 | 9
RCSHOW2018-Final.pdf 1 21/01/2018 09:37:45 AM
RC SHOW GUIDE THANK YOU TO OUR SPONSORS!
SHOW PARTNERS jASTEx SoURCInG SoLUTIonS
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RC Show is the foodservice and hospitality event of the year, bringing
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For over 115 years, Gordon Food Service® They can also produce & package custom blends Fort Erie ON L2A 3T8
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C
Phone: 416-840-5657 Company, Kendale specializes in Authentic South-
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M
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JONES DesLauriers Blevins works to improve the Halal certified.
over 700 brands, this annual event showcases cutting-edge products,
Y
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CM
CONTRIBUTING PARTNERS client’s organizations and their employees. KEnT PRECISIon FoodS GRoUP InC.
MY
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pioneering people and transformative ideas. The official RC Show Guide
CY
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CMY
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K
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JL inc. is a reliable supplies partner. We offer a companies worldwide. We offer the highest quality
complete line of top quality paper rolls, imaging specialty food products and services available.
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SHOW GUIDE
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AD RATES & SPECS
A beverage with a nutritious kick, which comprises since 2006. Call us at 647-998-8954 for a free
SAVE THE DATE FOR 2019
Feb 25 10am-5pm of 7 incredible flavours: Beetroot, Cacao, Minty kitchen demonstration.
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Toronto Feb 27 10am-4pm
rcshow.com Cacao, Spicy Ginger, Matcha & Cacao, Organic
Matcha & of course the now very popular Turmeric
February 24, 25, 26 Connect with us at gfs.ca
Latte.
ENERCARE CENTRE, TORONTO 62 @RestaurantsCA
| RC SHOW @RestaurantsCanada
@RestaurantsCanada | facebook.com/RestaurantsCanada | #RCShow18
@RestaurantsCA | #RCSHOW18 Restaurants Canada | rcshow.com RC SHOW | 2018 DIRECTORY | 63
FORMAT MEMBER*
Double Page $5000
Double Page Full Page
Full Page $3000
Trim Size: 12” x 10.875” Trim Size: 6” x 10.875”
1/2 Page Spread $3000 With Bleed: 12.5” x 11.375” With Bleed: 6.5” x 11.375”
Type Safety Area: 11” x 9.875” Type Safety Area: 5” x 9.875”
1/2 Page $1500 Non-Bleed Size: 11” x 9.875” Non-Bleed Size: 5” x 9.875”
Featured Company Listing $300
1/2 Page Spread 1/2 Page
Trim Size: 12” x 5.375” Trim Size: 6” x 5.375”
With Bleed: 12.5” x 5.625” With Bleed: 6.5” x 5.625”
PUBLICATION DEADLINES Type Safety Area: 11” x 4.875” Type Safety Area: 5” x 4.875”
Non-Bleed Size: 11” x 4.875” Non-Bleed Size: 5” x 4.875”
BOOKING CLOSES MATERIALS DUE RELEASE DATE
Jan. 25, 2019 Feb. 1, 2019 Feb. 24, 2019
RC Show offers brands on-site activation, digital screen placements
Refer to File Submission (pg. 21) for details on file requirements and delivery. and event sponsorship opportunities. Contact for more information!
*All exhibitors/sponsors automatically become RC members.
RESTAURANTS CANADA MEDIA KIT 2018/2019 | 10DIGITAL Providing insights 24/7 through our websites, e-newsletters and social media channels that reach a targeted and engaged community of foodservice professionals. E-NEWSLETTERS RC Insider BITE by MENU WEBSITES MENUMag.ca RC Blog Restaurants Canada Member Portal
DIGITAL REACH
“Restaurants Canada offers a hyper-targeted and
engaged audience of foodservice professionals, eager to
learn about the latest industry news and innovations.”
100K+ 48K+
MONTHLY PAGE VIEWS EMAIL SUBSCRIBERS
250K+ 21K+
SOCIAL MEDIA REACH SOCIAL MEDIA FOLLOWERS
10047 FOLLOWERS 4089 FOLLOWERS
3298 FOLLOWERS 4461 FOLLOWERS
As of November 1, 2018.
RESTAURANTS CANADA MEDIA KIT 2018/2019 | 12April 16, 2018 view in your browser
INSIGHTS.
RC INSIDER
INGREDIENTS.
INTEL.
LEADERBOARD AD - 600x74
LEADERBOARD A
IMAGE
RC Insider provides operators, owners and foodservice professionals Headline Here
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insights and intel on the latest industry issues. This e-newsletter Read More »
features articles on key issues impacting the foodservice sector,
INDUSTRY NEWS
Top 10 Food & Beverage Trends
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government policy and legislation changes, operational tips, cost-
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Read More »
MEDIUM RECTANGLE A
saving programs, research reports, industry and educational events.
MEDIUM RECTANGLE AD - 300x250
Headline Here
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TARGETED REACH: 27,600+ FREQUENCY: BI-WEEKLY
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MEDIUM RECTANGLE AD - 300x250
MEDIUM RECTANGLE B
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FORMAT SIZE (WxH) NON-MEMBER MEMBER IMAGE IMAGE
Leaderboard A 600x74 $1500 $1200
RESEARCH MEMBER PROGRAM
Medium Rectangle A 300x250 $1350 $1080
Headline Here Headline Here
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Medium Rectangle B 300x250 $1350 $1080
LEADERBOARD AD - 600x74
LEADERBOARD B
Leaderboard B 600x74 $1250 $1000
EDUCATION
Webinar Title
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Medium Rectangle D 300x250 $1200 $960 Webinar Title
MEDIUM RECTANGLE AD - 300x250
MEDIUM RECTANGLE C
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Sponsored Content* - $2500 $2000
INDUSTRY EVENTS
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MEDIUM RECTANGLE AD - 300x250
MEDIUM RECTANGLE D
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LEADERBOARD AD - 600x74
LEADERBOARD C
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©2018 Restaurants Canada | 1155 Queen St. W., Toronto, ON M6J 2J1
RESTAURANTS CANADA MEDIA KIT 2018/2019 | 13april 2018 | view in your browser
BITE BY MENU LEADERBOARD AD - 600x74
LEADERBOARD A
feature stories
BITE by MENU highlights the best stories from MENUMag.ca, the
digital extension of our nationally distributed foodservice magazine. Headline Here
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This e-newsletter delivers inspirational and informative articles from
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mod tincidunt ut laoreet dolore magna.
Read More
HALF PAGE AD - 300x600
HALF PAGE
the industry-at-large, including chef profiles, menu trends, thought-
leadership stories and innovative product features. Position your brand
alongside influential ideas and thought-provoking stories. Headline Here
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mod tincidunt ut laoreet dolore magna.
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TARGETED REACH: 22,400+ FREQUENCY: MONTHLY
MEDIUM RECTANGLE AD - 300x250
MEDIUM RECTANGLE A
AD FORMATS & RATES Headline Here
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FORMAT SIZE (WxH px) NON-MEMBER MEMBER
LEADERBOARD AD - 600x74
LEADERBOARD B
Leaderboard A 600x74 $1500 $1200
Half Page 300x600 $2500 $2000 SPONSORED CONTENT
Medium Rectangle A 300x250 $1350 $1080 Headline Here Headline Here
Lorem ipsum dolor sit amet, consectetuer Lorem ipsum dolor sit amet, consectetuer
Leaderboard B
adipiscing elit, sed diam nonummy nibh euis- adipiscing elit, sed diam nonummy nibh euis-
600x74 $1350 $1080 mod tincidunt ut laoreet dolore magna.
Read More
mod tincidunt ut laoreet dolore magna.
Read More
Medium Rectangle B 300x250 $1200 $960
Leaderboard C 600x74 $1000 $800 MEDIUM RECTANGLE AD - 300x250
MEDIUM RECTANGLE B
Headline Here
Sponsored Contest* 600x250 $6200 $4960 Lorem ipsum dolor sit amet, consectetuer
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Sponsored Content* 275x175 $2500 $2000
LEADERBOARD AD - 600x74
LEADERBOARD C
*For sponsored content requirements, please refer to our sponsored content guidelines.
SPONSORED CONTEST
Accepted File Format: JPG, PNG, GIF | Maximum File Size: 150KB
Refer to File Submission (pg. 21) for details on file requirements and delivery.
Enter to Win a RC Show 2019 Experience
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Enter Now
Real Stories, Real People
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SUBSCRIBE
RESTAURANTS CANADA MEDIA KIT 2018/2019 | 14
forward subscribe menumag.caMENUMAG.CA
FULL WIDTH HEADER
LEADERBOARD - UPPER
As the digital extension of MENU Magazine, Canada’s foodservice HALF PAGE - TOP
magazine, MENUMag.ca features real people and real stories. MENU
aims to inform and inspire the industry at all levels, from the servers on
the frontline to the owners behind the vision. Designed with multimedia
capabilities (including video content), tell your brand’s story through
inspirational and visual narratives.
AD FREQUENCY: MONTHLY
AD FORMATS & RATES
FORMAT SIZE (WxH) NON-MEMBER MEMBER
Full-Width Header 1400x135 $3000 $2400 LEADERBOARD - INLINE
Leaderboard - Upper 728x90 $1500 $1250
HALF PAGE - STICKY
Half Page - Top 300x600 $2500 $2000
Half Page - Sticky 300x600 $2000 $1600
Leaderboard - Inline Feed 728x90 $2500 $2000
Leaderboard - Footer 728x90 $1000 $800
LARGE RECTANGLE - POST
Large Rectangle - Post 336x280 $1350 $1080
Leaderboard - Post Footer 728x90 $1000 $800
Sponsored Post* - $1500 $1200
*For sponsored content requirements, please refer to our sponsored content guidelines.
Accepted File Format: JPG, PNG, GIF | Maximum File Size: 150KB
Refer to File Submission (pg. 21) for details on file requirements and delivery. LEADERBOARD - POST FOOTER
RESTAURANTS CANADA MEDIA KIT 2018/2019 | 15RC BLOG
LEADERBOARD
Restaurants Canada’s official blog delivers operators actionable
insights that be can be directly translated into day-to-day operations. LARGE RECTANGLE A
Our primary readership is comprised of foodservice operators and
operational decision-makers at all levels (marketing, finance, design
and more). If you are looking to contribute thought-leadership, best
LARGE RECTANGLE B
practices and downloadable resources with your brand in mind, RC
Blog is the ideal place to highlight your unique value proposition.
AD FREQUENCY: MONTHLY
AD FORMATS & RATES
FORMAT SIZE (WxH) NON-MEMBER MEMBER
Leaderboard 728x90 $1500 $1200
Large Rectangle A 336x280 $1250 $1000
Large Rectangle B 336x280 $1250 $1000
Large Rectangle C 336x280 $1000 $800
LARGE RECTANGLE C
Sponsored Post* - $1500 $1200
*For sponsored content requirements, please refer to our sponsored content guidelines.
Accepted File Format: JPG, PNG, GIF | Maximum File Size: 150KB
Refer to File Submission (pg. 21) for details on file requirements and delivery.
RESTAURANTS CANADA MEDIA KIT 2018/2019 | 16RESTAURANTSCANADA.ORG
Brimming with the latest industry news and updates, market research,
operational articles and tools, events and educational webinars,
RestaurantsCanada.org is the go-to resource centre for staying at
the forefront of the foodservice industry. Build brand awareness and
feature your solutions in front of key decision-makers and influencers. LARGE RECTANGLE A
Our digital ad placements are featured on the homepage and three key
content pages: research, industry issues and events. LARGE RECTANGLE B
AD FREQUENCY: MONTHLY
AD FORMATS & RATES
FORMAT SIZE (WxH) NON-MEMBER MEMBER
Large Rectangle A - Home 336x280 $2500 $2000
Large Rectangle B - Home 336x280 $2500 $2000 LEADERBOARD - HOME
Leaderboard - Home 728x90 $1500 $1200
Leaderboard - Upper Page 728x90 $1500 $1200
LEADERBOARD - UPPER
Leaderboard - Lower Page 728x90 $1000 $800
Accepted File Format: JPG, PNG, GIF | Maximum File Size: 150KB
Refer to File Submission (pg. 21) for details on file requirements and delivery.
LEADERBOARD - LOWER
RESTAURANTS CANADA MEDIA KIT 2018/2019 | 17MEMBER PORTAL
LEADERBOARD
Restaurants Canada members have exclusive access to business
resources, tools, research reports, webinars and product offers through
the Member Portal. Visited daily by members across the country, reach
a highly engaged and targeted audience through digital display ads and
sponsored content.
AD FREQUENCY: MONTHLY
AD FORMATS & RATES LARGE RECTANGLE
FORMAT SIZE (WxH) NON-MEMBER MEMBER
Leaderboard 728x90 $1500 $1200
Half Page - Page & Post 300x600 $1000 $800
Rectangle - Inline Feed 336x280 $750 $500
PARTNER PROGRAMS
Interested in developing a more robust member engagement
program? Get in touch to learn about year-long partner programs and
corporate partnerships with Restaurants Canada. Get in touch with
the membership team at membership@restaurantscanada.org or call HALF PAGE
1-800-387-5649.
*For sponsored content requirements, please refer to our sponsored content guidelines.
Accepted File Format: JPG, PNG, GIF | Maximum File Size: 150KB
Refer to File Submission (pg. 21) for details on file requirements and delivery.
RESTAURANTS CANADA MEDIA KIT 2018/2019 | 18MEDIA PACKAGES Tell your brand story, deliver exclusive offers, gather leads through contests or keep it simple. Restaurants Canada offers customized media packages designed to meet your business goals and activate our full multimedia suite. ENGAGEMENT - STORY ENGAGEMENT - OFFER CONTEST DIGITAL
MEDIA PACKAGES
ENGAGEMENT - STORY ENGAGEMENT - OFFER CONTEST DIGITAL
Tell your brand’s story with an Generate leads and engage A quick, simple way to grow For those with a modest budget,
editorial-focused approach to industry professionals with an your following and market your get the most bang for your buck
engagement exclusive offer latest products with a digital-only package
PRINT - MENU PRINT - MENU PRINT - MENU WEBSITE
Ad - Full Page Ad - Full Page Contest Feature RC Blog/MENUMag.ca - Post
Editorial - Feature Story Editorial - Feature Story
E-NEWSLETTER SOCIAL MEDIA POST
E-NEWSLETTER E-NEWSLETTER BITE - Contest Feature Facebook (1x)
BITE - Sponsored Post RC Insider - Sponsored Post Twitter (4x)
WEBSITE
Digital Ad - Banner/Box (2x) Digital Ad - Banner/Box (4x) LinkedIn or Instagram (1x)
MENUMag.ca - Post
WEBSITE WEBSITE
SOCIAL MEDIA POST
MENUMag.ca - Post RC Blog - Post
Facebook (2x) $1395 (Non-Member)
RC.org - Offer Page (Optional)
SOCIAL MEDIA POST Twitter (6x) $960 (Member)
Member Portal - Post
Facebook (2x) LinkedIn (2x)
Twitter (3x) SOCIAL MEDIA POST Instagram (1x)
Instagram (1x) Facebook (2x)
Twitter (5x)
LinkedIn (2x)
Instagram (1x)
LOOKING TO CUSTOMIZE?
Get in touch with our sales
$14,130 (Non-Member) $15,075 (Non-Member) $8280 (Non-Member) team to design a media package
$10,000 (Member) $10,720 (Member) $5760 (Member) tailored to your goals!
Engagement and contest package rates are priced for bi-monthly circulation. Digital-only package is priced for monthly circulation.
RESTAURANTS CANADA MEDIA KIT 2018/2019 | 20FILE SUBMISSION
PRINT
• Accepted file format: PDFX/-1
• For PDFX/-1 files, fonts and pictures must be embedded or outlined
• Colours: CMYK only - PMS must be converted to CMYK
• Images: 300dpi, CMYK
• Maximum Ink Density: 300%
• Do not perform trapping
File Delivery
All files must be uploaded to the ad delivery FTP portal
Protocol: SFTP (S=secure)
Server: boomart.net
Username: menu
Password: m3nuartw0rk
DIGITAL
• Accepted file formats: JPEG/JPG, PNG, GIF
• Images: 72dpi, RGB
• Maximum file size: 150KB
• Animated GIFs are accepted; Flash and HTML5 artwork is not
supported on our digital properties
File Delivery
All files must be delivered to your account manager by the submission
deadline via email or web file transfer (Google Drive, WeTransfer,
DropBox, etc.). For email delivery, a maximum file size of 20MB applies.
RESTAURANTS CANADA MEDIA KIT 2018/2019 | 21Get in touch to start activating your brand today 1155 Queen Street West, Toronto, ON M6J 1J4 1-800-387-5649 ext. 8007 sales@restaurantscanada.org Rates listed in Canadian dollars/gross and are subject to change without notice. Prevailing exchange rate for foreign currencies will be applied. Deadline dates are subject to change.
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