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2019 media kit
Last revised: 03/21/2019 DentalProductsReport.com
Leverage our Modern Dental Network to reach the
right person, at the right time, with the right message.
.com
®
P
moderndentalnetwork.dentalproductsreport.com
Last revised: 03/21/2019 DentalProductsReport.com
modern dental network
In 2019, ModernMedicine Network’s dental division is proud to continue to
strengthen and grow the dental industry’s most complete circle of brands.
No other dental publishing company reaches every member of the dental team, including the dentist, hygienist, assistant, office manager, and laboratory
technician. From thriving print titles like Dental Products Report to growing online brands such as, Dental Practice Management, Modern Hygienist and Digital
Esthetics, UBM Medica is reaching our readers and giving them the information they need to grow in their careers.
The Modern Dental Network is quite simply the best source of information for any dental professional in the world. With timely articles written specifically for every
member of the dental team, the MDN will continue to become the destination for anyone involved in the dental profession to access information and data that
simply can’t be beat.
Industry professionals rely on us to deliver the latest information
on products, techniques and trends.
The dental team is important in everything we do at ModernMedicine Network. You’ll see it often in crossover articles from Digital Esthetics and Dental
Products Report that are of interest to the lab technician and the dentist. You’ll see it in feature articles in Dental Products Report that speak to the hygienist
and/or assistant.
Visit DentalProductsReport.com to see what’s new and how we’ve evolved. Our editors will generate fresh content weekly to drive engagement and sharing on
social media. Currently MDN has a behavioral database of 120,000 dental professionals (including names, email addresses, demographics, practice size, reading
habits etc.) that enable us to target content and advertising based on interests and predictive analytics. This is the only database of its kind in the dental industry.
And we’re not resting on our laurels in 2019. We will continue to innovate and evolve to meet the needs of our print and online readers. We will continue to
provide fair and balanced editorial that is not “pay for play” in an era where that is all too common among dental publications. It’s a commitment that we take very
seriously and it shows in everything we do.
Last revised: 03/21/2019 DentalProductsReport.com
modern dental network
ISSUE 7 | 07.2018 | VOLUME 52
Here come the innovators
Companies that are leading
the way in innovation
Technique: How to streamline
cementation of crowns
PRODUCT ROUNDUP:
3D printers
ISSUE 2 | 02.2018 | VOLUME 52 CUTTING-EDGE INNOVATIONS TO IMPROVE DENTAL PRACTICE
EDITORS’ CHOICE
Trigger points and low
The innovation
back pain in dentistry
Exploring how to avoid the pain
caused by trigger points.
that’s changed
Technique: How to create more
my practice
esthetic restorations DR. BROOKE BLICHER
New technology is
PRODUCT ROUNDUP: always exciting, but its
introduction is rarely
Teeth whitening without worry. Dental
CUTTING-EDGE INNOVATIONS TO IMPROVE DENTAL PRACTICE technology is expensive,
and its installation can be disruptive not
only in the physical sense, but also in [ TOKUYAMA DENTAL AMERICA ] [ DENTSPLY SIRONA ]
[ WATERPIK® ]
its incorporation into well-established Tokuyama SICAT Endo 3D
Waterpik®
The challenges WHY COSMETIC DENTISTRY MATTERS routines and processes. Taking the
leap to invest in an expensive piece
Sonic-Fusion®
Universal Bond
A two-component universal adhesive that
software
A fully integrated and complete 3D
of shading How cosmetic dentistry can take your practice to the next level.
of equipment can intimidate even
the most experienced provider.
The world’s first and only flossing
toothbrush.
doesn’t require light curing or wait time
after placement.
solution for the diagnosis and planning
of endodontic treatment.
matching CBCT technology was the talk of
the endodontics world in the early
by Robert Elsenpeter how well it fits. They pick up the
part of this decade. Manufacturers
DR. JOHN FLUCKE mirror and they look at it. Oneadvertised in all the journals and were
Our decision mak-
THE SCI-FI OF FUTURE DENTISTRY
Patients judge their dental work of the best things they can say is,
major sponsors at the AAE Annual
ing has been greatly by a different set of standards ‘Which tooth was it?’” Session. Residency programs around
enhanced by technology. than dentists. Clinicians, obvi- To that end, cosmetic the country were installing machines,
Technology in dentistry ously, have a laundry list of dentistry is important to everyand talk was that CBCT imaging would How technological advances will impact the dental industry.
Dental Products Report aims to provide dentists with comprehensive, accurate and unbiased
has provided for an incred-
items by which a restoration can practice. Cosmetic dentistry can become standard of care in endodontics
ible amount of efficiency and productivity by Annemarie Mannion; additional reporting by Lauren Krzyzostaniak
be evaluated, including func- include simple things like takingpractice. I read the literature, went
in any office that chooses to embrace it.
However, despite all of the advances tion, esthetics, fit and countless the extra effort to ensure a pre-to lectures and chatted frequently
Not since the development of composites “These new technologies are all to simplify the workflow and optimize
we’ve been fortunate to see in our profes- other elements. Patients, on cise composite color match, orwithit students and colleagues on the
in the 1960s and the introduction of about how to best interact with and the capabilities of the dental practice.”
sion over the last 20 years, there are still the other hand, are chiefly con- can be as involved as a full set of
indications for using CBCT technology. CAD/CAM in the 1980s has there been treat the patient,” says Dr. Lou Because technology and
some things that we struggle with. One cerned how a restoration looks. maxillary anterior veneers. ... See practice innovations, page 8 such an exciting time of innovation in Shuman, founder and CEO innovation is the focus at
information across the spectrum of specialties. In consultation with forward-looking clinicians
of these is proper shade taking — or per- “They can’t really judge the “All dentistry is cosmetic,”
dentistry. Researchers, manufacturers, of Cellerant Consulting Cellerant, many of their
haps a better way to phrase it is “proper margins” says Dr. Betsy Bake- says Dr. Jason Watts, DMD,
scientists and practitioners are welcom- Group, an incubator clients are leading the
shade discernment.” It seems that no man, DDS, FAACD, a cosmetic a general dentist in Lithia,
matter how much effort we put into it, the ing new and emerging technologies, from and accelerator for way in voice-acti-
dentist in Grand Rapids, Michi- Florida. .. See cosmetic den-
correct answer is always just a little to the 3D printing and self-healing teeth to companies creating vated technologies,
gan. “They can’t really judge tistry, page 34
left or right. non-chemical disinfectants and digital new dental tech- automated practice
Over the years we, as a profession, scanning — all of which have the poten- nologies. “Instead management
and manufacturers, our staff supports dentists as they apply new products and technologies
have seen multiple attempts at solving this tial to transform in meaningful ways how of having to focus and marketing
quandary through technology. However, For more content... dentistry is practiced. on all of the other software, artificial
the bottom line is this: We don’t have a EDITORS’ CHOICE
The cutting-edge product news, Call it the true science fiction of future aspects of running intelligence and
technology readily available yet that takes vital techniques and industry insight dentistry. These new technologies are the a practice, the dentist machine learning
the human eye and the human brain out doesn’t stop here. Check out wave of the future. They will not only can automate certain tasks in caries detection,
of the equation. Because of that, we are dentalproductsreport.com. change the way dentistry is performed and concentrate on patient antibicrobial restoratives
often left with “getting it close” instead of
towards their patients. From peer reviews and technique guides, to the latest advances in
“getting it right.” and how dental practices are operated care. That’s what drives what we do at and chemical-free water disinfection,
Real-world case from my office day to day but will dramatically improve Cellerant; getting these companies and to name a few. ... See science fiction,
recently: A long-time patient with a beau- outcomes for patients. technologies out in the market in order page 44
tiful smile comes in for routine re-care.
... See outside the box cosmetics, page 52
equipment, materials, supplies and services, we’ve got our readers covered. For more content...
The cutting-edge product news,
[ DENTSPLY SIRONA ]
digit Power® Dispenser
[ SIMPLIFEYE ]
Simplifeye integration
[ 3M ]
Vanish™ 5% Sodium
vital techniques and industry insight
doesn’t stop here. Check out The digit Power® Dispenser is said with Amazon’s Alexa Fluoride White Varnish
dentalproductsreport.com. to tackle the key challenges present By integrating with Amazon’s Alexa, This clear varnish features an
during the final impression-taking Simplifeye allows you to easily access extended release of fluoride, calcium
procedure. patient imaging in an instant. and phosphate.
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If you want to reach dental lab professionals, look no farther than We’re putting the “modern” in Modern Hygienist as we address Deliver high–quality content focused on management tips,
Digital Esthetics. The leading products resource and website these key members of the dental practice with content geared business help and more for dental professionals who need
in the industry, DE combines the latest in product innovation just for them. From the discussion of controversial topics to to be smart businesspeople in the industry. Dental Practice
with cutting-edge techniques and finger-on-the-pulse articles cutting-edge editorial, hygienists will quickly realize how Modern Management will provide engaging content for the entire
examining new trends and shifts in the dental laboratory. DE Hygienist stands out from the crowd and that this isn’t their management team—from the front office, to the dentist-CEO, to
works with some of the most well-respected voices and product mother’s hygiene magazine. With weekly digital distribution to the entrepreneurial dentists considering a group practice model.
providers in the industry, providing excellent information and some of the most engaged hygienists in the industry, Modern
valuable, hard-hitting journalism that delivers the content the Hygienist will make an impact on readers and your business.
dental technician needs.
Last revised: 03/21/2019 DentalProductsReport.commodern dental network
THE DENTAL GROUP — BACKED BY THE POWER OF MODERNMEDICINE NETWORK
Engaging healthcare professionals with content that matters.
ModernMedicine Network includes over 30 brands, spanning 17 markets to meet the marketing needs of the healthcare industry.
ModernMedicine Network reaches all sectors of the healthcare industry with tactical brands thru multiple touchpoints. We take pride
in our creative approach to targeting qualified audiences, understanding those audiences and delivering relevant, practical content
to decision makers. From custom solutions to standard display, our team optimizes the diversity and reach of the ModernMedicine
Network to meet your expectations.
ModernMedicine.com
1.25M+database
1.5Munique
3.5M
average page
780Kprint
1000+KOL’s on
of HCPs visitors/month views/month subscribers Editorial board
Last revised: 03/21/2019 DentalProductsReport.commodern dental network
Get ahead of where
the industry is going.
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Premium Audience. Premium Content. Premium Leads.
TOUCH POINTS: BECOME A PART OF THE NATIVE USER EXPERIENCE
Social Media
72,212
eNewsletter Opens
114,798
607,010 touch
Print points per month
117,000 TAP INTO THE POWER OF UBM
DENTAL MEDIA WITH CROSS
Web CHANNEL PROMOTION
303,000*
All metrics are publisher’s own data; 134,000 is combine circulation of Dental Products Report and Digital Esthetic. *Based on rolling 6 month average.
Last revised: 03/21/2019 DentalProductsReport.commodern dental network
MARKETING CHANNELS AND TACTICS
Exposure
Impressions
Print Pageviews SOV Cover tips/Covers/ROB, Post Its, Inserts
Web – Home Page Wraps
Web – ROS Ads
Web
Web – Targeted Ads
Engagement Geo | Contextual | Physician-level
Clicks
eNewsletters – Display Ads
eNewsletters CTR
eNewsletters – Text Ads
Social – Twitter, Facebook,
LinkedIn, & Instagram
Social Web – Hero Box/Native Ads
Webinars/On-Demand & Live
Custom Lead Nurturing Editorial/Content or Product Programs
Leads
Demand Generation
Last revised: 03/21/2019 DentalProductsReport.com2019 media kit
ISSUE 09 | 09.2017 | VOLUME 51
Technique:
How to use fluoride varnish in
patients with ‘meth mouth’
Dr. John Flucke on the apps you
need for efficiency and security
SOLVE MY PROBLEM:
Achieving the proper torque
and speed in a handpiece
CUTTING-EDGE INNOVATIONS TO IMPROVE DENTAL PRACTICE
5 questions
about intraoral
THE STATE OF INTRAORAL SCANNING
Looking at the present—and the future—of digital impressioning
scanning by Lauren Krzyzostaniak
Early intraoral scanners had some major chal-
DR. DAVID RICE
lenges. They didn’t replace the traditional work-
Not so long ago, some
flow right away, they came with an intimidating
early adopters of intraoral
learning curve and they often required the use of
scanners got beat up
for stretching scanners multiple other supplies to get a useable scan. It
beyond their capacity. was almost as if the digital dentist and laboratory
Scanners had limited choices, limited had one foot in the future and one in the past; one
materials and limited capabilities. As hand operating in the modern workflow and one
a result, just like other technologies in stuck in tradition.
other industries, the early and late major- “Even back in the early days of intraoral scan-
ity rarely joined the party. ning, a lot of times the labs would create their
Scanners are now arguably one of the restorations using traditional methods,” says Jim
most powerful tools in our trade. But what Graham, global research and development direc-
are the five questions we need to ask tor at 3M Oral Care. He says that labs would use
before we buy? digital files and 3D print models, but often relied
on analog techniques to create fi nal restorations.
1. Single-visit or scan-only?
... See intraoral scanning, page 50
Some dentists will say, “I don’t want to be
a lab,” “I love my lab,” “My patients don’t ISSUE 10 |10.2017 | VOLUME 51
mind coming back,” “quality,” or “time
management” … the list goes on and on.
EDITORS’ CHOICE
But it’s okay: You don’t have to be the The 2017 Cellerant Best
lab. You can continue to work with your of Class Awards
The products that were on the cutting
lab, appreciate their quality and manage edge of technology this year
your time as you always have. Alterna-
tively, you can go all in and unleash the Technique: How to simplify
interproximal reduction
true potential of scanners today.
My best advice is this: Don’t just look at DATA MANAGEMENT:
today. See your future, the future of den- How to evaluate HIPAA compliance
CUTTING-EDGE INNOVATIONS TO IMPROVE DENTAL PRACTICE
tistry and what your patients really want.
... See 5 questions, page 10
The wizardry
of intraoral
cameras
For more online content... [ KAVO ] [ IVOCLAR VIVADENT ]
DR. JASON WATTS
[ COLTENE ] Imagine you were a wizard
The cutting-edge product news, and had a magical wand.
vital techniques and industry insight
KaVo OP™ 3D PrograMill One SoloCem and With that wand, you can
doesn’t stop here. Check out This new imaging system is designed Designed specifically for milling IPS DuoCem conjure anything you need
to achieve a task. With a
simple wave and a flick, your thoughts
dentalproductsreport.com. to be a complete X-ray platform. e.max, this is a small, compact, 5-axis come Two new
to fruition. resin-based
Wouldn’t cements for a
that be cool?
milling machine. variety
In today’s of indications.
dentistry that magic wand has
arrived. It is called an intraoral camera. I
know this may sound crazy, but it is that
simple, and the technology is continually
2017
improving. With a simple wave over the tooth
and a push of the capture button, patient
documentation is instantly simplified.
Unfortunately, there are still many offices From dentists to industry voices, from technicians to educators, from dental
Dental Products Report – known for its trusted new product
that do not want to accept the advances in team members to practice owners, these are the women who made a
our profession or in the consumer profile. huge difference this year. Turn to page 12 to read about all the winners.
They are content with paper records, phos-
phate plates, layering posterior composites
and cutting PFM crowns. These methods EDITORS’ CHOICE
are still proven to be perfectly acceptable.
The only argument I have is, “Why work
harder to increase production when we
have the technology to work smarter and
more efficiently?”
information – delivers a sharp focus on high-tech innovations and
I cannot dispute that some newer tech-
nology is an expensive startup investment.
... See intraoral cameras, page 10
For more online content... [ AIR TECHNIQUES ] [ PATTERSON DENTAL ] [ DENTSPLY SIRONA ]
The cutting-edge product news,
ScanX Intraoral View Fuse TPH Spectra® ST
how cutting-edge technologies are transforming practices. DPR
vital techniques and industry insight
doesn’t stop here. Check out Designed to be the next generation A new, cloud-based practice A new composite with cutting-edge
dentalproductsreport.com. of digital radiography for all intraoral management system to keep doctors filler technology.
formats. connected across locations.
helps dentists future-proof their practices and position themselves to
deliver the best dentistry possible to benefit both their patients and
their practices. DPR is committed to asking the right questions and
delivering quality editorial content.
DentalProductsReport.com
RESPONDING TO THE EVER-CHANGING NEEDS OF DENTISTS
• On a daily basis, readers comb through a plethora of content, often in “pay • The latest advances in dental technology, including the digital workflow, makes staying
for play” journals where information is biased because the company has also on top of cutting–edge advancements in all areas critically important to our readers.
purchased advertising. DPR doesn’t operate under this model, and is dedicated • We are retooling our editorial focus to the presentation of techniques as well
to providing unbiased information about the latest developments. as innovative concepts, insights, and discoveries in dental technology.
Last revised: 03/21/2019 DentalProductsReport.comprint solutions
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Last revised: 03/21/2019 DentalProductsReport.comprint solutions
Product Test Drive
Exclusive Product Review
»» Your product is supplied to Dr. John Flucke and his team
8-10 weeks prior to publication for use in his practice
»» Dr. Flucke and his team review and publish their
paper online.
»» Facebook live demonstration video is embedded within
the online article (minimum 2,000 views)
AUDIENCE REACH
»» Exclusive Published in DPR (one review per issue in 2019)
»» Hosted on DPR website (product review section)
»» Promoted in social channels, eNewsletters
Dr. John Flucke
Last revised: 03/21/2019 DentalProductsReport.comproduction and editorial calendar 2019
JANUARY ISSUE FEBRUARY ISSUE MARCH ISSUE
»» Ad close: November 30 »» Ad close: January 2 »» Ad close: January 31
»» Materials due: December 6 »» Materials due: January 8 »» Materials due: February 6
Cover story: Seeing is Believing: Start the new year with Cover story: Managing the Fear Factor: Products Cover story: Theme Issue #1: Money --- Special issues
20-20 vision. Highlight on loupes, intraoral cameras, digital and process that exist to maximize patient comfort. can include a wide array of content that connect with the
imaging and more... Secondary story: What Keeps You Up at Night? theme: Interviews, product spotlights, research, testimonials,
Secondary story: Rethink Resolutions: Don’t waste one Addressing the anxieties that dental professionals face. etc. The Money Issue is a great opportunity to make the
moment of the new year on to-do’s you won’t follow through Product Roundup: Impression materials case for investing in technology, ROI on small equipment,
on. Experts weigh in on what you need to do to create precious pennies saved through inventory innovations,
lasting change. insurance coding tips and tricks and more.
Product Roundup: Cements/bonding Product Roundup: Chicago Midwinter Products
APRIL ISSUE MAY ISSUE JUNE ISSUE
»» Ad close: March 4 »» Ad close: April 3 »» Ad close: May 3
»» Materials due: March 8 »» Materials due: April 9 »» Materials due: May 9
Cover story: The Evolution of Oral Surgery: As lines Cover story: Break out of your restorative rut: New Cover story: Theme Issue #2: Power --- The Power
continue to blur between GPs and specialists, get a clear materials are changing everything from inventory to Issue looks at the different power dynamics shaping
picture of how this critical field is changing. esthetics. Where does the cutting edge meet your clinical the practice and profession, from electric handpieces,
Secondary story: The Ethics of Esthetics: When does expertise? to managing staff, to web-boosted marketing, effective
the ‘customer is always right’ policy go wrong? Secondary story: Is your practice up to code? The treatment presentation and more.
Product Roundup: Surgical guides/treatment planning pitfalls of improper insurance coding Product Roundup: CBCT Round-up
software Product Roundup: Restorative materials
*Editorial content subject to change. Please contact your sales representative for the most current editorial calendar topics.
Last revised: 03/21/2019 DentalProductsReport.comproduction and editorial calendar 2019
JULY ISSUE AUGUST ISSUE SEPTEMBER ISSUE
»» Ad close: June 3 »» Ad close: July 3 »» Ad close: August 2
»» Materials due: June 7 »» Materials due: July 10 »» Materials due: August 8
Cover story: Optimal Operatories - Then, Now and Next: Cover story: Dreamers and Doers: Dental Companies Cover story: Software Secrets Revealed: Unlocking
Exploring digital workflow, ergonomics, design and comfort Worth Reading About efficiencies in your practice management software.
to expand what’s possible chairside. Secondary story: Big Data in Small Practices: How Secondary story: 5 Ways Your Phone is Changing
Secondary story: Pros and Cons of the Cloud: When is strategic collection and analysis of patient information can Patient Follow-up: The handiest tool in relationship building
the right time to kickstart a digital and kick paper? transform the second half of your year. fits in the palm of your hand.
Product Roundup: Practice management software Product Roundup: Infection control Product Roundup: Handpieces
Readex Research Ad Performance Study Issue
OCTOBER ISSUE NOVEMBER ISSUE DECEMBER ISSUE
»» Ad close: September 3 »» Ad close: October 3 »» Ad close: October 31
»» Materials due: September 9 »» Materials due: October 9 »» Materials due: November 6
Cover story: Theme Issue #3: Design --- The Design Cover story: 7 Mistakes Dentists Make Placing Implants: Cover story: 2019 in Review: The Newsmakers, Notable
Issue is home to the stories about all the ways dentists are As this critical category continues to grow, be aware of the and Notorious
thinking about esthetics, from smile design and treatment most likely missteps, how to avoid them.
planning to front-office decor and operatory ergonomics Secondary story: Timing is Everything: What products
Product Roundup: Intraoral scanners can you ride into the ground and what should be upgraded
ASAP?
Product Roundup: Dental implant systems
*Editorial content subject to change. Please contact your sales representative for the most current editorial calendar topics.
Last revised: 03/21/2019 DentalProductsReport.comdigital solutions
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728x90; 300x250;
$90/CPM (net)
Skyscraper†; Wide Skyscraper† 120x600; 160x600
Leaderboard
Double Rec† 300x600 $120/CPM (net)
Pushdown* 970x90 expands to 970x415 $150/CPM (net)
Medium
†See expanded dimensions, where applicable in format guidelines. Rectangle
*Expanding pushdown ad units push page content down rather than expanding over page content.
WALLPAPER ADS
Ad Type Dimensions (WxH) Pricing Medium
Rectangle
Wallpaper 150x1050 $170 CPM (net)
Wallpaper Wallpaper
FLOATING FOOTER
Ad Type Dimensions (WxH) Pricing Medium
Floating Footer 728x90; 970x90; 1025x100 $170/CPM (net) Rectangle
Floating Footer
Last revised: 03/21/2019 DentalProductsReport.comdigital solutions
BANNER DISPLAY AD RATES
UBM DPR’s Modern Dental Network Ad Unit Rate
ROS banners (Leaderboard, Big Box/Rectangle)* $90 CPM
Geo-targeted $150 CPM
Contextual $150 CPM
Behavioral targeting $200 CPM
Floating Footer $170 CPM
P
Homepage Takeover (DPR) $6,500 / month
Homepage Takeover (DE, DPM, MH) $4,000 / month
Pushdown Leaderboard $135 CPM
.com
®
Wallpaper $170 CPM
*Creative rotates between Leaderboard, Big Box/Rectangle ad units.
All clients should provide both creative sizes (Leaderboard and Big Box/Rectangle)
Last revised: 03/21/2019 DentalProductsReport.comdigital solutions
ENEWSLETTER RATES
»» eNewsletter banner/text ad: $1,500 net
»» eBlast: $6,000 net
»» co-branded custom send (supplied HTML file: 3x per week)
eNewsletter Editorial/Content Audience Frequency
Premier dental magazine provides insightful analysis Dentists of every specialty, but particularly 3x/week
of current dental trends, and a positive voice for every general practitioners. - Monday
dental practice. - Wednesday
- Saturday
Looks at how technology is shifting dental workflows. Dental labs who are technologically minded 1x/week
Focuses on techniques and how digital tools/materials and committed to esthetics; dentists who run - Tuesday
are used in dental work. in-office labs.
News, analysis, relatable articles about current trends The dental hygienist, along with any dentist 1x/week
.com
® and fun, viral articles about life as a hygienist. who wants to know pain points on her/his
team.
- Thursday
P
Management tips, business help and more for dental Front office managers; general practitioners; 1x/week
professionals who need to be smart businesspeople in dental practice CEOs; dental entrepreneurs - Friday
the industry. looking to expand into the DSO market.
Last revised: 03/21/2019 DentalProductsReport.comdigital solutions
INBOUND/CONTENT MARKETING
Product Description Pricing (NET)
• Native advertising program guarantees vendor content featured as regular editorial process. $3,500 (1x)
Partner Perspectives
• Guaranteed promotion includes e-newsletter and social media. $8,925 (3x)
• Exclusive sponsorship on dedicated topic of choice
$7,500/month
Topic Resource Center • Website ad impressions on Resource Center page and articles
(3-month minimum)
• Dedicated monthly promotional newsletter to target list with ad
• Full turnkey solution, hosting of webinar (up to 3 months)
• Registration and lead delivery of at least 75 webinar registrants
Webinars $12,500
• Topic to be mutually agreed upon with consultation from editorial
• Client to provide presentation deck and speaker (content creation available for additional fee)
• Guaranteed leads from the e-book (150 lead guarantee)
e-Books $15,000
• Flippable e-book; full licensing rights; 2/3 DPR’s existing content, 1/3 client submitted content; client can submit up to 2 full page ads
• Up to 4 pages, content written by UBM editors with full licensing rights
Whitepaper/Case Study $15,000
• 150 lead guarantee included
• Logo and branding placement in the checklist (mini e-book sized to a PowerPoint presentation)
Checklist • 2/3 UBM existing content; 1/3 your content; or written by editorial on relevant topic $10,000
• All leads from the checklist (min. 75 lead guarantee)
• 100% Share-of-Voice site ad impressions on quiz page $7,500/month
Custom Quizzes
• 100% Share-of-Voice ads on month exclusive quiz e-Newsletter (sent to a segment of our engaged audience relevant to the topic) (3-month minimum)
• Client-supplied assets
Lead Generation/CPL (cost-per-lead) Starts @ $65 CPL
• Lead generation with full reporting
• Online survey to gather data/knowledge
• Accommodates up to 10 client-supplied questions (9 closed-ended, 1 open-ended) and up to 5 demographic questions
to gather information about the respondents (e.g., gender, practice type, location), UBM provided.
Custom Research: Pulse Poll $10,500
• UBM to field the web-based survey to a sufficient demographic sample to allow for subsequent
calculation of the responses; goal of 100 minimum responses per audience group.
• UBM to provide raw survey data of findings to client.
UBM Medica editors and writers cover key trade events (IDS, CMW, CDA, ADA, GNY): $25,000 exclusive or
Event Opportunity:
• Daily articles on breaking conference news $7,500 multi-sponsored;
Conference Coverage Reporter • Banners on daily E-News and Conference TRC 4 vendors max)
Event Opportunity: • Short 2-3 minute segment e.g. KOL testimonial, product demonstration, product launch presentation
$5,000
Facebook Live (video) • Live segment broadcast on FB DPR and share across DE/DPM/MH FB; total audience reach 39,000
Event Opportunity: • Additional extension of Facebook video to be promoted on Instagram page & story
$2,500
Instagram Add-On (video) • Segment broadcast on DPR Instagram (6,700 followers)
Last revised: 03/21/2019 DentalProductsReport.comdigital solutions
SOCIAL MEDIA
Our audience is your audience. Take advantage of our engaged
social media audience with our social post packages.
For any of the below packages, you submit your posts and we’ll
distribute them across our channels – it’s that easy. And, a full metrics
report breaking down reach, impressions and engagement will be
delivered to you one week after the final posting.
Starter Social Package Show Coverage Social Package (6 days) Facebook Live! Streaming Video
• Up to 8 Tweets and 2 Facebook posts per month (10 posts total!) • 6 Days of Coverage • 24 posts total during the Show Leverage Social Media at Industry Trade Shows!
» Combination is flexible, but no more than 6 Facebook posts per month » 2 Tweets per day • Metrics reporting
»» Live segment from the trade show floor and
• Metrics reporting » 1 Facebook post per day
available on-demand
» 1 Instagram post per day
»» Perfect for product updates, announcements,
Net Cost: $3,750 Net Cost: $10,000
interviews or demonstrations
»» Leverage influence of Key Opinion Leaders (KOL)
and other industry thought leaders
Pro Social Package Social Sharing Package (3 month commitment) »» Leverage influence of the Dental Products Report
• Up to 12 Tweets and 6 Facebook posts per month (18 posts total!) • Up to 8 Tweets and 5 Facebook posts per month (13 posts total!) brand and audience of GP’s
» Combination is flexible, but no more than 8 Facebook posts per month • Metrics reporting »» Guaranteed promotion to drive audience
• Metrics reporting »» 2x postings on DPR Facebook page
»» 2x postings within DPR eNewsletter
Net Cost: $3,300 per month
Net Cost: $6,300 »» Enduring content asset that can be used in other
marketing efforts
Corporate Social Package Instagram Package (3 month commitment) Introductory Pricing: $3,500
• Up to 18 Tweets and 8 Facebook posts per month (26 posts total!) • Post 3 Instagram posts per month (9 posts total!) With our Chief Dental Editor Dr. John Flucke: $4,000
» Combination is flexible, but no more than 6 Facebook posts per month • Metrics reporting
• Metrics reporting
Net Cost: $3,000 per month
Net Cost: $8,450
Need help developing content? Our expert content marketing team can
work with you to develop engaging content that resonates with your target
audience for an incremental cost.
Last revised: 03/21/2019 DentalProductsReport.comdigital solutions
FEATURED RESOURCES
Partner Perspectives - Join the Conversations and Share Your Point of View
Partner Perspectives is a native advertising program that gives you the opportunity to inject thought
leadership and insight within the context of our trusted, editorial communities through contributed content.
Engage imaging decision makers with articles and content pieces by your subject experts while igniting
discussions with the practice management community through full commenting and social sharing tools.
Partner Perspectives Provides the Same User Experience
as an Editorial Article
• Your article and video blogs are featured on our homepage blog roll
• Your content is hosted on a dedicated landing page that also
features your logo, company overview and bloggers
• An integrated promotional program across our community site
provides you with significant exposure to our audience
Program Benefits
• Your voice: Articles, press releases, blogs, videos, etc. are embedded within the
context of a leading online community; number of posts based on program level
• Homepage promotion: Your posts appear in Recent Content stream on home page of community.
Your content will be featured among regularly posted content from our editorial team.
• Dedicated pages with roadblock: Branded landing page with advertising
roadblock (leaderboard, rectangle and Native Content Distribution units)
• Our platform: Ongoing promotions; leverage our SEO-driven sites; eNewsletter
promotions and Social Media (Twitter, LinkedIn, etc.) promotions (1x a week)
• Engagement: Full commenting and social sharing tools
Dedicated Partner Perspective Dedicated landing page features
PRICING − (program within 3-month period) promotional unit posts and ad roadblock
Bronze Silver Gold
1 post 3 posts (quarterly) 6 posts (quarterly)
$3,500 $8,925 $15,750
Last revised: 03/21/2019 DentalProductsReport.comdigital solutions
CUSTOM RESEARCH Let us deliver the insights you need from dentists and other dental
professionals, when you need them.
Pulse Polls Basic program: $10,500 – Single Audience
If you need insights into the minds, attitudes and desires of your audiences – whether creating
$2,500 – Each Additional List/ Audience
new products, validating your research, investigating market opportunities or other qualitative
needs, we can provide custom research at an affordable price. »» Online survey to gather data/knowledge
»» Accommodates up to 10 client-supplied questions (9 closed-ended, 1 open-
ended) and up to 5 demographic questions to gather information about the
Gather Insights and Allows You to Understand Behavior respondents (e.g., gender, practice type, location), UBM provided
»» Gain statistically relevant, projectable insight about »» UBM to field the web based survey to a sufficient demographic
audience perceptions and behavior sample to allow for subsequent calculation of the responses:
»» Are your marketing messages connecting? goal of 100 minimum responses per audience group
»» Why do practitioners use a particular therapy or procedure? »» UBM to provide raw survey data of finding to client
Custom pricing and study details available for Pulse Poll surveys
that exceeds the scope of the Basic program
Last revised: 03/21/2019 DentalProductsReport.comdigital specifications
ADVERTISING CREATIVE FORMAT GUIDELINES
Max Initial File
Maximum Host-initiated
Creative Initial Dimensions Load Size Animation/Video Guidelines Unit-Specific Notes
Expanded Dimen- Subload (See Z-index Range
Unit Name (WxH in pixels) (See note (See video notes below) (See General Ad R
equirements below)
sions (WxH in pixels) note 3 below)
2 below)
15 sec max animation length / Video
Medium Expansion must
300x250 600x250 200 KB 300 KB not allowed for this unit. See "In-Banner 0 - 4,999
Rectangle be user-initiated
Video" & Rich Media units below
Skyscraper / 15 sec max animation length / Video
120x600, Expansion must
Wide 600x600 200 KB 300 KB not allowed for this unit. See "In-Banner 0 - 4,999
160x600 be user-initiated
Skyscraper Video" & Rich Media units below
15 sec max animation length / Video
Expansion must
Leaderboard 728x90 728x315 200 KB 300 KB not allowed for this unit. See "In-Banner 0 - 4,999
be user-initiated
Video" & Rich Media units below
15 sec max animation length / Video
Expansion must
Half Page 300x600 600x600 200 KB 300 KB not allowed for this unit. See "In-Banner 0 - 4,999
be user-initiated
Video" & Rich Media units below
Minimum 24 fps for video / 15 sec max length "Expanding Pushdown ad units ""push""
(unlimited user-initiated) / 1.1 MB additional page content down rather than expanding
Pushdown 970x90 970x415 200 KB 300 KB 0 - 4,999
file size allowed for host-initiated video / over page content. Please see style guide for
Unlimited file size for user-initiated video details on labeling and required controls.
Minimum 24 fps for video / 15 sec max length
Expansion not Not allowed (unlimited user-initiated) / 1.1 MB additional
Wallpaper 150x1050 200 KB 0 - 4,999
allowed for this unit for this unit file size allowed for host-initiated video /
Unlimited file size for user-initiated video
Minimum 24 fps for video / 15 sec max length
Expansion not
In-Banner 300x250,160x600, (unlimited user-initiated) / 1.1 MB additional
allowed for 200 KB 100 KB 0 - 4,999
Video 728x90,300x600 file size allowed for host-initiated video /
these units
Unlimited file size for user-initiated video
Mobile Static Expansion not Not allowed 15 sec max animation length /
300x50 50 KB 0 - 4,999
Banner allowed for this unit for this unit Video not allowed for this unit
Mobile Wide Expansion not Not allowed 15 sec max animation length /
320x50 50 KB 0 - 4,999
Static Banner allowed for this unit for this unit Video not allowed for this unit
728x90, 970x90, Expansion not 15 sec max animation length /
Floating Footer 200 KB 300 KB 0 - 4,999
1025x100 allowed for this unit Video not allowed for this unit
Abbreviations: px = pixel sec = seconds fps = frames per second
Last revised: 03/21/2019 DentalProductsReport.comdigital specifications
GENERAL AD REQUIREMENTS (APPLY TO ALL ADS):
• File Format: Jpg, gif, png, HTML5 (must be 3rd party hosted), 3rd party hosted • Defining ad space: Ad unit content must be clearly distinguishable from normal webpage content (ad unit
• Interest-Based Advertising (IBA): Include IBA self-regulation controls for ads using behavioral targeting (5 must have clearly defined borders and not be confused with normal page content).
KB max file size) • Max CPU: Ad not to exceed 30% CPU usage during host-initiated execution.
• Audio: Must be user-initiated. To allow for audio initiation in videos without player controls, a control may be • Submission lead time: Minimum lead time for ad file submission is 6 days before campaign start.
included for user to initiate audio. • Max number of host-initiated file requests: Ad not to exceed 15 file requests during initial file load and
• Hotspot: Not to exceed 1/4 size of ad. Initiated when cursor rests on hotspot for host-initiated subload. Unlimited file requests allowed after user-interaction.
atleast 1 sec. Must NOT initiate audio.
VIDEO REQUIREMENTS:
• File type: .mp4 • Tags Accepted: 1x1, VAST, VPAID JS (html), all tags must be SSL only
• Max file size: 20mb • Video length: 15/30 sec
• Ratio: 16:9 • FPS: 24
• Dimensions: 1280x720 (responsive to the page level)
GENERAL NOTES:
• File weight calculation: All files for the ad (.html, .js, .css, images, etc.) must be included as part of the • Host-initiated subload: where allowed, additional files may load one second after the
maximum file weight calculation for all file load limits. Shared libraries are also included as part of the file browser domContentLoadedEventEnd event. The ad should be able to “listen” for the browser
weight calculation unless otherwise exempted. File weights are calculated after files have been compressed domContentLoadedEventEnd event before subsequent files beyond the initial max file size may be loaded.
into gzip format. You can use this site to check if your creative is within our specs guidelines http://html5. • User-initiated file size: Ads that allow additional file size for host-initiated subload also allow for unlimited
iabtechlab.com/needauth?redir. file load after user-initiated interaction. User initiation is the willful act of a user to engage with an ad. Users
• Initial file load: Includes all assets and files necessary for completing first visual display of the Ad. may interact by clicking or tapping the ad, and/or rolling over an ad (or a portion of an ad).
HTML5 NOTES:
HTML5 provides / introduces new options for developing ads. The IAB has developed “HTML5 for Digital
Advertising” (http://www.iab.com/html5) to help ad designers provide ads in HTML5 unit that will
HTML5 design industry standards info:
perform more successfully across the display advertising ecosystem. Please review this document and adopt http://www.iab.com/html5
its recommendations to help improve HTML5 ad performance in the industry.
Last revised: 03/21/2019 DentalProductsReport.commodern dental network
We know healthcare. We get results.
We partner with our clients to deliver strategic, integrated communications solutions to key decision-makers
through the proven strength of our brands, when and where our clients need it.
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.com
®
P
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