2020 PRINT ONLINE EVENTS - markt-technik.de - weka fachmedien
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markt-technik.de
MEDIA GUIDE
2020
PRINT ONLINE EVENTS
Online
geprüft
Contact
USA
Véronique Lamarque-Pandit
E&Tech Media, llc
80 Kenrick Street
Brighton, MA 02135
1-860-536-6677
veroniquelamarque@gmail.com
Skype: E&Tech Media
For all other territories Editorial contact:
please contact: Markt&Technik
Martina Niekrawietz Richard-Reitzner-Allee 2
International Account Manager 85540 Haar
Richard-Reitzner-Allee 2 Germany
85540 Haar
Germany Editor-in-chief:
Phone: +49 89 25556-1309 Dr. Ingo Kuss
Fax: +49 89 25556-1651 Phone: +49 89 25556-1324
mniekrawietz@markt-technik.de Fax: +49 89 25556-1399
ikuss@markt-technik.de
Assistant:
Rainer Peppelreiter
Phone: +49 89 25556-1312
Fax: +49 89 25556-1399
rpeppelreiter@markt-technik.de
2
Media portait
1
1 Title: Markt&Technik 10 Publishing house: WEKA FACHMEDIEN GmbH
Richard-Reitzner-Allee 2, D-85540 Haar
2 Characteristics: Markt&Technik, the independent weekly newspaper for electronics, in-
Phone: +49 89 25556-1376
cludes up-to-date information on the latest technology and its impact,
www.markt-technik.de
business issues and trends, product development strategies, buying
www.weka-fachmedien.de
strategies, new product information and management techniques in the
electronics industry. Clearly headed, extensive market surveys, focused 11 Publisher: WEKA FACHMEDIEN GmbH
reports and product reports give a quick and reliable overview of all the
12 Advertising: Martina Niekrawietz, International Account
important fields in electronics.
mniekrawietz@weka-fachmedien.de
For many years, Markt&Technik has been the number one in the advert-
ising market (mediaskop trade magazines segment electronics), advert- 13 Editorial office: Dr. Ingo Kuss, editor-in-chief
ising turnover and advertising volume. ikuss@weka-fachmedien.de
Alexandra Chromy, editorial assistant
3 Target group: The editorial content meets the specific information requirements of achromy@weka-fachmedien.de
decision makers in development, product planning, purchase, manu- Phone: +49 89 25556-1317
facturing, quality control management, technical and administrative Rainer Peppelreiter, editorial assistant
management. rpeppelreiter@weka-fachmedien.de
Phone: +49 89 25556-1312
4 Publication frequency:
weekly + 10 trend guides + 4 quarterly reports + official show daily
14 Editorial to advertising ratio: 2018 = 67 issues
electronica 2020
5 Format: 230 mm x 297 mm total pages: 4,340 pages = 100 %
6 Volume: 44th volume 2020 editorial content: 3,101 pages = 71.4 %
advertising 1,239 pages = 28.6 %
7 Subscription rates: Domestic subscription: € 259.00
of which are:
Overseas subscription: € 272.00
classifieds 12 pages
Single copy rate: € 6.00
house advertising 222 pages
8 Circulation: 32,000 bound inserts 6 pages
loose inserts 44 pieces
9 Membership: LA ELFA (readership analysis of electronics trade media)
IVW (certified audit of circulation) 15 Editorial content analysis: 3.101 pages = 100 %
Not concerning the special issues
latest news 1,191 pages = 38.4 %
product articles/market surveys 584 pages = 18.8 %
professional articles 1,326 pages = 42.8 %
3
Rates 2020
Advertising rates no. 44, valid from Jan 1st, 2020
P 2 Additional charges:
Position
Cover pages
Colour
We charge an additonal fee of 10 % of the basic rate for requested and
confirmed positions (minimum 160.- €).
500.- € additional charge for cover pages 2 and 4
Additional charge for each special colour on request
Format There is no additonal charge for trim / printing gutter bleed.
3 Discounts:
(within a 12 month period, starting from the plublication date of first ad):
Frequency discount from 1/8 page Volume discount
1 Advertising rates and formats (in €): 3 or more insertions 3% 3 or more pages 5%
Format b/w 2c 4c 6 or more insertions 5% 6 or more pages 10%
9 or more insertions 10% 9 or more pages 15%
2nd + 4th cover page 10,590.- 12 or more insertions 15% 12 or more pages 18%
1/1 page 7,220.- 8,660.- 10,090.- 18 or more insertions 18% 15 or more pages 20%
24 or more insertions 20% 18 or more pages 22%
2/3 page vertical
4,920.- 5,900.- 6,890.- 36 or more insertions 22% 24 or more pages 25%
2/3 page horizontal
A5 (junior page) 4,210.- 5,050.- 5,890.- bound and loose inserts count as one page for volume discount
1/2 page vertical individual calculation possible from € 130,000.-
3,740.- 4,480.- 5,240.-
1/2 page horizontal 4 Classified advertisements:
1/3 page vertical Job market: the prices for product advertisements are valid
2,510.- 3,010.- 3,510.- Germany; double booking: discount of 50 % on the basic rate
1/3 page horizontal
if a recruitment ad is booked in two consecutive issues.
1/4 page Job market
1/4 page vertical 1,920.- 2,300.- 2,690.- online: Markt&Technik Job, www.mut-job.de: details starting on page 19
1/4 page horizontal
1/6 page vertical mm ads: minimum size: 1-column/20 mm
1,290.- 1,550.- 1,810.-
1/6 page horizontal Seminar ads: Format: 61 mm width x 80 mm height
1/8 page
5 Special ads:
1/8 page vertical 990.- 1,190.- 1,390.-
rates on pages 6 - 7
1/8 page horizontal
6 Contact:
1/16 page vertical 520.- 620.- 730.- Consultation and booking: Martina Niekrawietz, International Account Manager,
per mm, 1-column 7.50 9.00 10.50 mniekrawietz@weka-fachmedien.de
Digital data transfer:
seminar ads 230.- 280.- 320.- Nelli Schulz, nschulz@weka-fachmedien.de
product of the week 1,730.- Julia Hecker, jhecker@weka-fachmedien.de
excitING from 4,900.- 7 Terms of payment:
Bank details: HypoVereinsbank München,
IBAN: DE37 7002 0270 0035 7049 81 · SWIFT (BIC): HYVEDEMMXXX
VAT no. DE 811 190 616 · Direct debit 3 % discount – 2 % discount for advance payment
excluding VAT within 8 days after date of invoice or net payment within 21 days of invoicing
total circulation: 31,394 copies * not for special issues
4
Examples ad formats Markt&Technik (SmarterWorld: A4 format)
Double page spread across gutter 1 1/2 pages across gutter 1 1/2 pages across gutter 1/1 page
width x height width x height width x height width x height
460 x 297 mm u 345 x 297 mm u 460 x 143 mm u 230 x 297 mm u
310 x 260 mm 414 x 130 mm 195 x 260 mm
2/3 page 2/3 page junior page 1/2 page 1/2 page 1/3 page 1/3 page
horizontal vertical width x height horizontal vertical horizontal vertical
width x height width x height 168 x 205 mm u width x height width x height width x height width x height
230 x 198 mm u 150 x 297 mm u 145 x 190 mm 230 x 143 mm u 112 x 297 mm u 230 x 99 mm u 72 x 297 mm u
195 x 176 mm 127 x 260 mm 195 x 130 mm 95 x 260 mm 195 x 86 mm 61 x 260 mm
1/4 page 1/4 page vertical 1/6 page 1/6 page 1/8 page 1/8 page vertical island ad 1/16 page
width x height width x height horizontal vertical width x height width x height width x height width x height
112 x 143 mm u 53 x 297 mm u width x height width x height 112 x 71 mm u 53 x 143 mm u 45 x 50 mm 45 x 65 mm
95 x 130 mm 45 x 260 mm 230 x 50 mm u 72 x 143 mm u 95 x 65 mm 45 x 130 mm
1/4 page 195 x 44 mm 61 x 130 mm 1/8 page
horizontal horizontal u trim size: 5mm
width x height width x height column widt: 45 mm
230 x 74 mm u 230 x 37 mm u
195 x 65 mm 195 x 33 mm
5
special ads
media information 2020 special adverts
loose inserts
up to 25g (incl. postage) € 7,960.-
split-run by zip-code or Nielsen areas
€ 270.- per thousand
cover picture Trend-Guide cover picture
split-run by qualified addresses
incl. cover story SmarterWorld
€ 470.- per thousand
Format: 230 mm x 297 mm incl. cover story and cover
Minimum order sum € 700.-
add bleed picture announcement on
page 1 of Markt&Technik loose inserts from 25g on request
€ 10,600.-
Format: 210 mm x 195 mm calculation run: 33,000 copies
(no discounts) add bleed
€ 7,500.- bound inserts
(no discounts) 2-pages (incl. postage) € 8,710.-
4-pages € 10,070.-
8-pages € 13,090.-
12-pages € 17,020.-
others on request
calculation run: 33,000 copies
cover picture Quarterly cover picture Special /
Distribution & Top Fokus / Main Topic
Supply Chain incl. story and cover picture
cover picture Quarterly announcement on page 1 Delivery address for bound and loose inserts:
incl. story and cover picture Format: 230 mm x 230 mm
announcement on page 1 L.N. Schaffrath DruckMedien GmbH & Co. KG,
add bleed Marktweg 42-50, D-47608 Geldern
Format: 230 mm x 220 mm € 7,100.- Delivery note: Please mark clearly “loose/bound
add bleed insert CUSTOMER, for Markt&Technik issue xy/2020“
(no discounts)
€ 7,650.-
(no discounts)
6
Cover flap (1/2-page) Premium entry market
incl. story and preparation overview
€ 12,680.- Logo or QR Code +
(no discounts) coloured entry print and
online
Format front page:
110 mm x 235 mm € 390.-
Format back page: (no discounts)
110 mm x 297 mm
Cover flap (2/3-page)
incl. story and preparation
€ 17,940.-
(no discounts)
Indiviualized customer magazines
Format front page: on request
168 mm x 235 mm
Format back page: belly wrap
168 mm x 297 mm belly wrap € 13,830.-
Snipe Ad and island ads
incl. printing € 19,540.-
Snipe Ad title (no discounts)
Cover Ad
Format: 60 mm x 50mm Format: 540 mm x 100 mm
Format € 6,900.- Barn door ad
46 mm x 46 mm
Snipe Ad contents barn door € 25,180.-
€ 6,900.- Format: 60 mm x 60mm Cover Gate Fold
€ 850.- 3-pages € 20,570.-
Island ad contents Reverse Gate Fold € 19,790.-
Ibw
Product of the week
€ 29.00/mm Tip-on postcards € 2,840.-
(1-column)
4c only in combination with 1/1 page -
about 650 characters plus € 40.60/mm no discounts
image
Format (contents): mechanical processing:
min. 1-column 50 mm 3 cm from gutter to centre,
€ 1,730.- height, manual processing on request
max. 1-column 80 mm
(no discounts) height
7
Date/topics
2020
Issue Date of Ad closing Main topics Top Focus e-kompakt Trade shows
publication date (incl. market overviews)
1/2 Jan 10, 2020 Dec 19, 2019 Analysts‘ preview 2020 power supply industrial computers & embedded
systems
3 Jan 17, 2020 Jan 02, 2020 automotive keys/switches/HMI heat management, cooling technology
JANUARY
4 Jan 24, 2020 Jan 10, 2020 test & measurement relays batteries/accumulators/charging devices BatteryWorld
Munich, Jan 28 - Jan 29, 2020
Forum Power Architectures
Munich, Jan 28 - Jan 29, 2020
5 Jan 17, 2020 passive components microcontrollers/processors/DSPs cases & cabinets
Jan 31, 2020
Q1 Jan 17, 2020 Quarterly Distribution & Supply Chain
6 Feb 07, 2020 Jan 24, 2020 power electronics plugin connectors & cables displays
7 Feb 14, 2020 Jan 31, 2020 identification systems/RFID memory ICs power supply
FEBRUARY
trade show guide: embedded world 2020
8 Feb 21, 2020 Feb 07, 2020 UPS technology production IT sensor technology embedded world 2020,
trade show issue: embedded world 2020 Nuremberg, Feb 25 - Feb 27, 2020
9 Feb 28, 2020 Feb 14, 2020 industry 4.0 & IIoT medical electronics rugged components Cyber Security Fairevent
components for rugged environments Dortmund, Mar 04 - Mar 05, 2020
10 Feb 21, 2020 distribution industry communications/ drive engineering Light+Building
trade show issue: Light+Building 2020 industrial ethernet/field busses Frankfurt, Mar 08 - Mar 13, 2020
Mar 06, 2020
SW 1 Feb 21, 2020 SmarterWorld smart batteries: battery solutions for the smart world of tomorrow ENERGY STORAGE Europe
Düsseldorf, Mar 10 - Mar 12, 2020
11 Feb 28, 2020 displays oscilloscopes analog & power management ICs EMV
Mar 13, 2020 trade show issue: EMV 2020 Cologne, Mar 17 - Mar 19, 2020
MARCH
P&S 1 Feb 28, 2020 Production & Service conductor boards, manufacturing equipment, EMS
TG 1 Mar 18, 2020 Feb 26, 2020 Trend-Guide: electromechanics & passive components
joining technique, relays, keys/switches/HMI, heat management, cabinets, quartzes, inductors, transformers, condensers, market overviews
12 Mar 20, 2020 Mar 06, 2020 safety & security optoelectronics control technology LOPEC
review: embedded world 2020 Munich, Mar 24 - Mar 26, 2020
trade show issue: LOPEC 2020
13 Mar 27, 2020 Mar 13, 2020 microcontrollers/processors/DSPs robotics communication technology MedtecLIVE
special: power supply Nuremberg, Mar 31 - Apr 02, 2020
8
14 Apr 03, 2020 Mar 20, 2020 sensor technology automotive image processing
TG 2 Apr 08, 2020 Mar 18, 2020 Trend-Guide: industry 4.0, IIoT & AI
automation, sensor technology, electronics manufacturing, distribution, market overviews
15 Apr 09, 2020 Mar 26, 2020 wireless communications test & measurement plugin connectors & cables
16 Apr 01, 2020 MEMS conductor boards & starter kits & development tools Hannover Messe
APRIL
Apr 17, 2020 trade show issue: Hannover Messe 2020 manufacturing technology Hannover, Apr 20 - Apr 24, 2020
Q2 Apr 01, 2020 Quarterly Distribution & Supply Chain
17 Apr 24, 2020 Apr 08, 2020 cases & cabinets programmable logics quartzes/oscillators/transmitters
18 Apr 30, 2020 Apr 16, 2020 3D printing power supply keys/switches/HMI SMTconnect
trade show issue: PCIM 2020 Nuremberg, May 05 - May 07, 2020
trade show issue: SMTconnect 2020 PCIM Europe
Nuremberg, May 05 - May 07, 2020
TG 3 May 06, 2020 Apr 14, 2020 Trend-Guide: industrial computers & embedded systems
embedded software and hardware, market overviews
19 May 08, 2020 Apr 23, 2020 rail engineering displays passive components
20 May 15, 2020 Apr 30, 2020 LED/lighting analog & power management ICs HF components
MAY
TG 4 May 20, 2020 Apr 28, 2020 Trend-Guide: automotive
trends, services, business entries, market overviews
21 May 22, 2020 May 07, 2020 special: plugin connectors & cables safety & security optoelectronics
22 May 29, 2020 May 14, 2020 relays industry 4.0 & IIoT test & measurement
23 May 20, 2020 heat management & cooling technology microcontrollers/processors/DSPs power supply
SW 2 Jun 05, 2020 May 20, 2020 SmarterWorld smart distribution:
components and solutions for the smart world of tomorrow
TG 5 Jun 10, 2020 May 18, 2020 Trend-Guide: sensor technology
trends, services, business entries, market overviews
JUNE
24 Jun 12, 2020 May 27, 2020 industrial computers & embedded systems power electronics identification systems/RFID Automatica
trade show issue: Automatica 2020 Munich, Jun 16 - Jun 19, 2020
25 Jun 04, 2020 EMV/ESD keys/switches/HMI robotics SENSOR + TEST 2020
Jun 19, 2020 trade show issue: SENSOR + TEST 2020 Nuremberg, Jun 23 - Jun 25, 2020
P&S 2 Jun 04, 2020 Production & Service conductor boards, manufacturing equipment, EMS
26 Jun 26, 2020 Jun 12, 2020 industry communications/ batteries/accumulators/charging displays Forum Safety & Security
industrial ethernet/field busses devices Stuttgart, Jun 22 - Jun 24, 2020
subject to alterations
9
Date/topics 2020
Issue Publication date Ad closing Main topics Top Focus e-kompakt Trade shows
date (incl. market overviews)
27 Jul 03, 2020 Jun 19, 2020 artificial intelligence image processing plug-in connectors & cables Application forum
passive components
Munich, Jul 01 - Jul 02, 2020
Application forum EMC
Munich, Jul 02, 2020
TG 6 Jul 08, 2020 Jun 17, 2020 Trend-Guide: power supply & power management
AC/DC converters, DC/DC converters, batteries, power management ICs, power electronics, battery charging ICs, operational amplifier, market overviews
JULY
28 Jul 10, 2020 Jun 26, 2020 quartzes/oscillators/transmitters test & measurement cases & cabinets
29 Jul 17, 2020 Jul 03, 2020 memory ICs LED/lighting sensor technology
special: passive components
30 Jul 10, 2020 microcontrollers/processors/DSPs 3D printing industrial computers & embedded
Jul 24, 2020 systems
Q3 Jul 10, 2020 Quarterly Distribution & Supply Chain
31 Jul 31, 2020 Jul 17, 2020 industry 4.0 & IIoT displays heat management & cooling technology
32 Aug 07, 2020 Jul 24, 2020 starter kits & development tools plugin connectors & cables power electronics
33 Aug 14, 2020 Jul 31, 2020 keys/switches/HMI distribution UPS technology
AUGUST
34 Aug 21, 2020 Aug 07, 2020 test & measurement automotive power supply
d
35 Aug 28, 2020 Aug 14, 2020 image processing cases & cabinets microcontrollers/processors/DSPs includ ing recall an
impact analysis
36 Aug 21, 2020 analog & power management ICs heat management & safety & security
Sep 04, 2020 cooling technology
SW 3 Aug 21, 2020 SmarterWorld smart sensors: products and solutions for the smart world of tomorrow
37 Aug 28, 2020 medical electronics relays quartzes/oscillators/transmitters
SEPTEMBER
Sep 11, 2020 special: embedded computing
P&S 3 Aug 28, 2020 Production & Service conductor boards, manufacturing equipment, EMS
38 Sep 18, 2020 Sep 04, 2020 robotics industry 4.0 & IIoT plug-in connectors & cables InnoTrans
trade show issue: InnoTrans 2020 Berlin, Sep 22 - Sep 25, 2020
TG 7 Sep 23, 2020 Sep 02, 2020 electronica compass 2020: Official magazine of Messe München
39 Sep 25, 2020 Sep 11, 2020 oscilloscopes passive components displays
1040 Oct 02, 2020 Sep 18, 2020 special: power supply sensor technology industry communications/ Motek 2020
trade show issue: Motek 2020 industrial ethernet/field busses Stuttgart, Oct 05 - Oct 08, 2020
41 Oct 09, 2020 Sep 25, 2020 automotive microcontrollers/processors/DSPs keys/switches/HMI
42 Oct 02, 2020 drive engineering heat management & test & measurement Application forum sensor
Oct 16, 2020 cooling technology technology, Munich, Oct 14, 2020
OCTOBER
Q4 Oct 02, 2020 Quarterly Distribution & Supply Chain
TG 8 Oct 21, 2020 Sep 30, 2020 EMS-Guide:
trends, services, business entries, market overviews
43 Oct 09, 2020 plug-in connectors & cables optoelectronics industrial computers & embedded
Oct 23, 2020 systems
SW 4 Oct 09, 2020 SmarterWorld smart power: products and solutions for the smart world of tomorrow
44 Oct 30, 2020 Oct 16, 2020 industry 4.0 & IIoT analog & power management ICs conductor boards &
trade show guide: electronica 2020 special: obsolescence management manufacturing technology
SPS Guide 2020 - trends, components, systems, applications and manufacturing for industrial electronics
TG 9 Nov 04, 2020 Oct 14, 2020
trade show guide SPS, industrial computers, automation, robotics, market overviews
45 Nov 06, 2020 Oct 23, 2020 trade show issue: electronica 2020 communication technology/5G relays electronica
trade show issue: Vision 2020 Munich, Nov 10 - Nov 13, 2020
Vision
Stuttgart, Nov 10 - Nov 12, 2020
NOVEMBER
Nov 10-13, 2020 Oct 19, 2020 OFFICIAL SHOW DAILY for electronica 2020
46 Nov 13, 2020 Oct 30, 2020 batteries/accumulators/charging devices EMV/ESD cases & cabinets COMPAMED
trade show issue: COMPAMED 2020 Düsseldorf, Nov 16 - Nov 19, 2020
Application forum power
semiconductors
Munich, Oct 28 - Oct 29, 2020
47 Nov 20, 2020 Nov 06, 2020 organic and printed electronics distribution passive SPS: Nuremberg, Nov 24 - 26, 2020
trade show issue: SPS 2020 components Automation 4.0 Summit
Nuremberg, Nov 24 - Nov 25, 2020
48 Nov 27, 2020 Nov 13, 2020 displays power supply sensor technology
TG 10 Dec 02, 2020 Nov 11, 2020 Buyers Guide components 2021: semiconductors, electromechanics, power supply, passive components, optoelectronics, market overviews
49 Nov 20, 2020 test & measurement design tools & development rail engineering
Dec 04, 2020 special: automotive systems
DECEMBER
P&S 4 Nov 20, 2020 Production & Service conductor boards, manufacturing equipment, EMS
50 industrial computers & power electronics LED/lighting
Nov 27, 2020
Dec 11, 2020 embedded systems
SW 5 Nov 27, 2020 SmarterWorld smart factory: products and solutions for the smart world of tomorrow
51/52 Dec 18, 2020 Dec 04, 2020 semiconductor forum 2021 quartzes/oscillators/transmitters plug-in connectors & cables
11
subject to alterationsRecall and
Impact Analysis
Methodology Industry of the company
Base: Markt&Technik readers of the German electronics Industrial electronics
Industrieelektronik 57%
magazine issue 15/2019. Test &
Mess-, Steuer-, measurement
Regelungstechnik 56%
Sample: 320 persons of the basic population were chosen at Data processing
Datenverarbeitung 32%
random of the recipient data set. Apparatus engineering
Apparatebau 30%
Realization: Experienced interviewers from IFAK, a well-known Maschinenbau
Engineering 29%
German market research institute, have conducted
Automotive/ engineering
Automobilelektronik Fahrzeugbau 28%
the survey via telephone using the CATI method.
Engineering office
Realization according to the guidelines for media of
Ingenieurbüro 28%
analysis (ZAW-Rahmenschema für Werbeträger- e copy ree
age, on
MedicalMedizintechnik
engineering 26%
On aver k is read by th
analysen). The questionnaire was available for each Te ch ni Consumer electronics
Konsumelektronik 23%
Markt& people.
interviewer electronically and binding in terms of Telecommunication
Telekommunikation 23%
order and wording of the questions. Precision engineering, optics
Feinmechanik, Optik 19%
Date of interviews: The interviews were conducted between April 12 Distribution von elektronischen
Distribution of electronical devices, modules, etc
Geräten, Baugruppen etc.
18%
and April 25, 2019. Agricultural engineering
Agrartechnik 17%
Transportwesen(railway,
Transportation (Bahn, Schiff,
ship,Flugzeug,
airplane,Schwerverkehr)
heavy traffic) 13%
Component manufacturing
Bauelementeherstellung 12%
Militärelektronik
Military electronics 12%
0% 10% 20% 30% 40% 50% 60%
Multiple answers possible
Desired profesional articles: I would like to read more professional Main field of activity
articles in Markt&Technik about ...
Künstliche Intelligenz
Artificial intelligence 70%
Elektromobilität
Electromobility 70%
Entwicklung / Forschung /
Research & development 65%
Industrie
Industry4.0
4.0/ (I)IOT
/ IIOT 65% Konstruktion
Safety / Security 64%
Automotive 56%
3D-print
3D-Druck Firmenleitung / Management
Management 49%
53%
5G 52%
Medical electronics
Medizinelektronik 42%
Production / manufacturing
Produktion / Fertigung //
Lighting 41% quality control 34%
Qualitätskontrolle
Blockchain 33%
RailBahntechnik
engneering 24%
AgriculturalAgrartechnik
engineering 16% Einkauf // Beschaffung 30%
Purchasing procurement
Others
Sonstige Themen 27%
0% 10% 20% 30% 40% 50% 60% 70% 80% 0% 10% 20% 30% 40% 50% 60% 70%
12 source: Recall and Impact Analysis Markt&Technik 15/2019, IFAK Institut, TaunussteinAd awareness (average of all ads) General reactions to ads within the last 12 months:
As a reaction to ads in Markt&Technik...
Anzeige
Paid beachtet
attention to ad beworbene
I have purchased Produkte
the advertised bzw.
products
63% 26%
(gesamt)(total) Dienstleistungen gekauft
/ services
I have recommended the products
Kauf empfohlen
/ services 31%
Abbildung(en)
Paidangesehen
attention to 52%
pictures Anzeige / Artikel an jemanden
I have passed the ad on to somebody 72%
weitergegeben
Tex t gelesen
Read the tex t 53% mittalked
I have einemwith
Mitarbeiter überabout
a colleague die Firma
the 76%
oder deren Produkte
company gesprochen
and / or their products
I have requested more information about
Paid attention to mehr Informationen über die Firma erfragt 52%
the company
Logo beachtet
logo 46%
Website
I have visited the der
website ofFirma besucht
the company 84%
Paid attention to
Webadresse bemerkt 24% mindestens
web adress At least one eine
of theder o.g. Reaktionen
above mentioned 94%
in den letzten 12 Monaten
reactions
0% 10% 20% 30% 40% 50% 60% 70% 0% 20% 40% 60% 80% 100%
Planned investments in the product field automation in the next Planned investments in the product field electromechanics in the
12 months … next 12 months …
Automation(netto)
Automatisierung (net) 66% Elektromechanik (netto)
Electromechanics (net) 70%
Industriesteuerungen
Industrial control systems 16% 20% 36%
Gehäuse / Schränke
Cases / boards 26% 14% 40%
Sensoren
Sensors 35% 19% 54%
Connectors //cables
Steckverbinder Kabel 46% 16% 62%
Industrial Ethernet /
Industriekommunikation
Field bus components/ 20% 20% 40%
Feldbus-Komponenten Cooling technology
Kühltechnik / /
heat management 21% 15% 36%
Wärmemanagement
Antriebstechnik
Drive technology 17% 11% 28%
SchalterSwitches
/ Taster 37% 16% 53%
Bildverarbeitung
Image data processing 17% 13% 30%
Robotik
Robotik Relays
Relais 29% 15% 44%
11% 13% 24%
HMI
HMI 11% 22% 33% EMC components
EMV-Komponenten 35% 17% 52%
0% 10% 20% 30% 40% 50% 60% 70%
0% 10% 20% 30% 40% 50% 60% 70% 80%
sure
sicher possible
möglicherweise sure
sicher possible
möglicherweise
13 source: Recall and Impact Analysis Markt&Technik 15/2019, IFAK Institut, TaunussteinRecall and
Impact Analysis
Planned investments in the product field power supply in the Planned investments in the product field active components in
next 12 months … the next 12 months …
Active
Aktive components
Bauelemente (net)
(netto) 73%
Stromversorgung (netto)
Power supply (net) 67%
Analoge
AnalogueBauelemente
components 39% 14% 53%
(Storage)
Batterienbatteries
/ Akkus /
charging devices 33% 20% 53%
Ladegeräte Mikrocontroller /
Microcontrollers /
46% 14% 60%
Mikroprozessoren
microprocessors // DSPs
AC/DC converters
AC/DC-Wandler 29% 18% 47% Programmable logics
Programmierbare Logik 29% 20% 49%
Powermanagement 26% 19% 45%
DC/DC converters
DC/DC-Wandler 32% 16% 48%
Speicher
Storage 36% 16% 52%
Uninterrupted power
USV-Anlagen 9% 15% 24%
supply units Power semiconductors
Leistungshalbleiter 30% 15% 45%
Sonstige Stromversorgungen
Others 27% 19% 46% HF-Komponenten
HF components 20% 16% 36%
0% 10% 20% 30% 40% 50% 60% 70% 80%
0% 10% 20% 30% 40% 50% 60% 70%
sure
sicher possible
möglicherweise
sure
sicher possible
möglicherweise
Planned investments in the product field passive components in Planned investments in the product field test & measurement in
the next 12 months … the next 12 months …
Passive
Passive components
Bauelemente (net)
(netto) 60% Test & und
Messen measurement (net)
Testen (netto) 63%
Induktivitäten
Inductors 41% 15% 56%
(Filter, Spulen, Magnete)
Oszilloskope
Oscillocopes 23% 26% 49%
Quarze & Oszillatoren
Quartzes / oscillators 33% 16% 49%
Multimeter
Multimeters 25% 24% 49%
Kondensatoren
Condensers 43% 12% 55%
Tester
Testersund
andTestsysteme
test systems 15% 23% 38%
Widerstände
Resistors 45% 9% 54%
Transformers
Transformatoren 27% 15% 42% PC-Messtechnik
PC measurement 19% 25% 44%
0% 10% 20% 30% 40% 50% 60% 70% 0% 10% 20% 30% 40% 50% 60% 70%
sure
sicher possible
möglicherweise sure
sicher possible
möglicherweise
14 source: Recall and Impact Analysis Markt&Technik 15/2019, IFAK Institut, TaunussteinPlanned investments in the product field manufacturing in the Planned investments in the product field industrial computers/
next 12 months … design tools in the next 12 months …
Industrial computers (net) 64%
Fertigung (netto)
Manufacturing (net) 60% Single board computers 23% 22% 45%
Box PC 11% 17% 28%
PCBs
Leiterplatten 32% 16% 48%
Panel PC 14% 19% 33%
Semiconductor 19 inch computer engineering 12% 13% 25%
Halbleiterfertigung 10% 9% 19%
manufacturing
Computer on modules 23% 22% 45%
Bestückung
Assembly 27% 10% 37% Design tools (net) 69 %
Starter kits 31% 25% 56%
Fertigungsdienstleistungen
Manufacturing services 25% 17% 42%
Compiler / debugger 20% 22% 42%
0% 10% 20% 30% 40% 50% 60% 70%
0% 10% 20% 30% 40% 50% 60% 70%
sure
sicher possible
möglicherweise
sure possible
Planned investments in the product field optoelectronics in the Planned investments in the product field communication in the
next 12 months … next 12 months …
Optoelektronik (netto)
Optoelectronics (net) 64% Kommunikation
Communication(netto)
(net) 61%
Displays // LCDs
Displays LCDs 31% 19% 50%
IOT
IOT // M2M
M2M 16% 20% 36%
Optical fibre components
LWL-Komponenten 12% 16% 28%
RFID
RFID 17% 17% 34%
LEDs 36% 16% 52%
drahtlose
Wireless Kommunikation
communication 28% 22% 50%
Optokoppler
Optical couplers 27% 13% 40%
drahtgebundene
Wire-bound Kommunikation
communication 26% 20% 46%
Laser-Komponenten
Laser components 13% 11% 24%
0% 10% 20% 30% 40% 50% 60% 70% 0% 10% 20% 30% 40% 50% 60% 70%
sure
sicher possible
möglicherweise sure
sicher possible
möglicherweise
15 source: Recall and Impact Analysis Markt&Technik 15/2019, IFAK Institut, TaunussteinCirculation/
distribution/
technical data
circulation/distribution analysis
2
1 Circulation audit: not for special issues 3.1 Structure of the domestic market
circulation by Nielsen areas: Kiel
2 Circulation breakdown: copies per issue/annual average Rostock
(July 1, 2018 to June 30, 2019)
Nielsen 5+6
print run: 32,000 Nielsen 1 Bremen 4.2 % = 1,230 copies
total circulation: 31,394 abroad: 1,880 8.2 % = 2,428 copies Berlin
sold copies: 473 abroad: 62
subscriptions: 466 member copies: –
Muenster
retail sales: – Nielsen 2
other sales: 7 15.0 % = 4,412 copies Nielsen 7
Cologne 5.0 % = 1,477 copies
controlled circulation: 30,921 Erfurt Dresden
Frankfurt
remainder, archive and 606 Koblenz
voucher copies: Nielsen 3a
11.8 % = 3,491 copies
Nuremberg
Stuttgart Nielsen 4
33.7 % = 9,954 copies
Nielsen 3b Freiburg Munich
22.1 % = 6,522 copies
3 Geographic circulation breakdown:
economic region share of total circulation
Summary of the survey methodology
% copies 1. Methodology: Circulation breakdown by file analysis – census
Germany 94.0 29,514 2. universe (domestic total circulation) 29.514 = 100%
3. Sample: Survey is based on total database
Switzerland 3.0 940 4. Target person of survey: omitted
Austria 2.7 846 5. Period of analysis: July 2019
6. Conduction of analysis: publisher
other countries 0.3 94
total circulation 100.0 31,394
16Technical data
Technical data Loose inserts / bound inserts / tip-on ads / CDs
Printing technique / processing Loose inserts:
Cover: sheet-fed offset Minimum format: 105 mm width x 148 mm height
Contents: web-fed offset Maximum format: 10 mm smaller than the magazine on each side
Paper: 55 gr Holmen Plus 72 Minimum weight: 150 gsm for single leaf
Processing: wire stitching Maximum weight: on request
Format: trimmed format 230 mm x 297 mm Positioning: best possible
add 5 mm per trimmed edge for bleed size
type area: 195 mm x 260 mm loose inserts must be delivered cut and folded and as a finished product and be adapted
for mechanical processing
Please position all image elements 4 mm from the outer edges. We prefer non-separatet placement possibilities: print run, part of circulation by zip-codes or by qualified addresses
single-page PDFs in the format V1.3 or V1.4.
For detailed specifications please ask your contact person. Bound inserts:
Nelli Schulz, nschulz@wekanet.de Extent: 4 pages (more on request)
Julia Hecker, jhecker@wekanet.de Minimum format: 105 mm width x 148 mm height
Delivery address for advertising material: werbemittel@weka-fachmedien.de Maximum format: Format of the magazine
trimmed pages should have an additional 5 mm on each border to be cut off
file names should be given as in the example: customer_MUT_issue Minimum weight: for 4-pages products 100 gsm
(for example: Lexware_MUT_1_20) bound inserts must be folded and delivered in uncut format and be adapted for
mechanical processing
Proof
Contents: Content proofs must be delivered in 4c based on the standard ”PSO_INP_
Tip-on ads:
Paper_eci.icc” for offset printing.
folded products must be close to the gutter and be adapted for mechanical processing
Cover: Cover proofs must be delivered in 4c based on the standard ”ISOcoated_v2_eci. positioning and formats on request
icc” for offset printing, unless we may not print your ad. The appropriate placement possibilities: print run and part of circulation of the tip-on inserts by zip codes
profiles may be downloaded at www.eci.org.
CD:
Small tone value variations may occur (tolerance range due to the web offset printing process. Positioning on request.
In multi-colour print black full tone areas should have a 40% cyan to give a rich black.
Delivery date and address for bound inserts, loose inserts and tip-on ads:
FTP access: on request For dates and terms please ask your contact person.
L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, D-47608 Geldern
Delivery note: please mark clearly: “loose/bound insert CUSTOMER, for
Markt&Technik-issue xy/2020“
17markt-technik.de Media informationen 2020
Newsletter: schedule 2020 Newsletter advertising
JANUARY MAY Aug 20, 20 distribution Premium Leaderboard 2,590.-
Jan 07, 20 power supply May 05, 20 power supply Aug 25, 20 test & measurement
Jan 14, 20 semiconductor May 07, 20 topic newsletter: industrial computers & SEPTEMBER
embedded systems
Jan 16, 20 industrial computers & embedded systems Sep 01, 20 image processing
May 12, 20 displays
Jan 21, 20 electromechanics Sep 03, 20 electromechanics
May 19, 20 rail engineering
Jan 28, 20 test & measurement Sep 08, 20 analog & power management ICs Position 1
May 26, 20 topic newsletter: automotive below editorial
Jan 30, 20 batteries/accumulators/charging devices Sep 15, 20 industrial computers & embedded
JUNE systems € 2,990.-
FEBRUARY
Jun 02, 20 plug-in connectors & cables Sep 17, 20 starter kits & development tools Position 2 + 3
Feb 04, 20 distribution
inside the editorial messages
Jun 04, 20 industry 4.0 & IIoT Sep 22, 20 robotics
Feb 11, 20 power electronics € 2,590.-
Jun 09, 20 microcontrollers/processors/DSPs Sep 29, 20 passive components
Feb 13, 20 image processing Position 4
Native Ad Jun 16, 20 topic newsletter: sensor technology OCTOBER end of newsletter
Feb 18, 20 plug-in connectors &€cables
380,-
Jun 23, 20 industrial computers & embedded Oct 01, 20 rail engineering € 1,990.-
MARCH
systems
Oct 06, 20 power supply
Mar 03, 20 industry 4.0 & IIoT Ad Words
Exclusive sponsoring
Ad Words
Medium Jun 25, 20 power electronics example placement
Oct 13, 20 microcontrollers/processors/DSPs example€placement
6,470.- (no discounts)
Mar 10,Rectangle
20 LED/lighting 500.- 500.-
€ 380,- Jun 30, 20 batteries/accumulators/charging devices
Oct 15, 20 sensor technology
Mar 12, 20 identification systems/RFID
JULY
Mar 17, 20 displays
Oct 20, 20 drive engineering Small Rectangle Small Rectangle
Jul 07, 20 image processing € 1.090,- € 1.090,-
Oct 27, 20 topic newsletter: EMS
Mar 24, 20 power supply
Jul 09, 20 topic newsletter: power supply &
NOVEMBER
Mar 26, 20 topic newsletter: electromechanics & power management
passive components Nov 03, 20 plug-in connectors & cables
Jul 14, 20 test & measurement
Mar 31, 20 microcontrollers/processors/DSPs Nov 17, 20 topic newsletter: SPS Guide
Jul 21, 20 passive components
APRIL DECEMBER
Jul 23, 20 LED/lighting
Apr 07, 20 optoelectronics Dec 01, 20 power supply
Jul 28, 20 microcontrollers/processors/DSPs
Apr 09, 20 topic newsletter: industry 4.0 & IIoT Dec 08, 20 test & measurement
AUGUST
Apr 14, 20 testFlashbar € 470,-
& measurement Dec 10, 20 displays
Aug 04, 20 displays
Apr 21, 20 analog & power management ICs Dec 15, 20 industrial computers & embedded
Aug 06, 20 3D printing
systems
Apr 23, 20 conductor boardsShowroom
Einen & manufacturingmit
allen unseren
Aug 11, 20 plug-in connectors & cables
technology
Online-Werbeformen findenAug
Sie18,unter
20 keys/switches/HMI
Apr 28, 20 electromechanics
www.elektroniknet.de/media/showroom
Further information and advertising possibilities as well as detailed technical specifications can be found in the media
data of elektroniknet.de. Also available online at www.weka-fachmedien.de/media/mediadaten-englisch/ and in the
21 showroom: www.elektroniknet.de/media/showroomM&T JOB, excitING,
customized service,
events, general terms
and conditions
Home page promotion
Your company logo appears on the front page, linked
to a more detailed company portrait and all your open
positions.
(via automatic import from your Website *)
Premium employer with link to a company portrait
Are you looking for the best engineers and experienced and job advertisements on mut-job.de
executives in the electronics and electrical engineering industries?
You want to position your company as an attractive employer
Duration 3 months 6 months 12 months
at your right target group?
up to 5 job openings 2,500.- Euro 4,000.- Euro 7,000.- Euro
With Markt&Technik Job powered by SchuhEder Consulting, up to 10 job openings 3,500.- Euro 5,000.- Euro 8,000.- Euro
you gain access to your target group in the electronics industry.
up to 50 job openings 4,500.- Euro 6,000.- Euro 9,000.- Euro
With targeted coverage! more than 50 job openings 5,500.- Euro 7,000.- Euro 10,000.- Euro
(Prices are exclusive of applicable VAT. Prices are not discountable.)
Booking information at www.mut-job.de
Markt&Technik Job – The career portal for the electronics industry. *) only possible if the technical requirements are met. For the automatic import of your recruit-
Richard-Reitzner-Allee 2, 85540 Haar ment ads, we need them in the form of an XML Feed. Adjustments by our IT service provider will
be charged separately if required.
24Online placement Using Trade Fairs as a
of your recruitment ads recruitment medium.
STANDARD: € 490.-
The ad will appear optimally placed and linked to the appropriate category for Trade fairs are perfect for finding new employees.
60 days. If the position is not filled by then, we will extend the duration - without
additional costs - for another 60 days (including ad optimization). Inform trade fair visitors about specific and exciting positions in your
company!
With Markt&Technik Job, you gain access to your target group in the mut-job.de offers you the ideal environment to address visitors to the
electronics industry. Without wasted coverage! leading trade fairs in the field of electronics and electrical engineering:
Markt&Technik Job reaches thousands of engineers and technicians in the
Online job advertisement on mut-job.de field of electronics and electrical engineering throughout Germany.
Employer Portrait.
Your company‘s business card. Social Media Plus - Career
Professional and long-term employer branding is just as important to your • distribution: elektroniknet.de/karriere, career newsletter (issue to be
company as the careful targeting of your job advertisements. Especially in the determined), twitter, XING, LinkedIn
German electronics industry - where there is almost full employment - you gain a • distribution on Social Media channels within 24 hours after article has
decisive advantage over your competitors through a good employer branding. been published on elektroniknet.de/karriere
• script, picture and format sizes similar to elektroniknet.de/karriere,
article marked as „advert“ on website and in the newsletter
logo or picture
PREMIUM EMPLOYER PORTRAIT: € 990.- • storytelling: characters: max. 2,000 incl. space,
+ duration: 12 months picture: max. 628 x 353 pixel, ratio: 16:9
+ detailed company profile on www.mut-job.de • processing time: 5 days
+ allocation by sector price: € 2,990.-
+ 1 cover picture (no discounts)
+ up to 8 company photos
+ linking with job offers possible
25M&T JOB, excitING,
customized service,
events, general terms
and conditions
Employer storytelling by »Markt&Technik excitING« is
• credible and modern • also distributed via social media
• designed according to customer requirements: text, • online at www.markt-technik.de
video, photo galleries on markt-technik.de/karriere
• good for campaigns and new ideas like the „Employer
and/or in Markt&Technik
Pitch“ (video to present yourself as an employer,
• creative for new themes to authentically report on including reader vote)
engineering jobs
• additionally bookable on www.mut-job.de
• perfect for a custom infographic to show all the
employer advantages at a glance
Offer modules
»excitING« article: Employer Pitch:
• Telephone briefing for Employer Branding/ Convince as an employer - authentically and without empty
There are no „good“ employers - nor „bad“ employers, but only those that are Storytelling phrases. What makes you distinctive and attractive? What is
more suitable or less suitable. In order to make things easier for potential • Max. 4 hours interview, research with an editor your core message to applicants?
applicants, Markt&Technik helps companies become transparent. • Telephone briefing
• Article creation up to customer acceptance
»excitING« is a company sponsored category in Markt&Technik and on markt- • Travel costs up to 50 km free, then 30 cents • Participation on the shooting day at the publishing house or
technik.de. Journalistically written as a text or via video. per km sending a 60-second videos
The editors present employers based on their individual corporate cultures. • Publication in Markt&Technik • Publication of the video in the media library at
(reach K1: 108,000) www.markt-technik.de/employer-pitch and on our
Instead of exchangeable coverage, »excitING« offers authentic employer social media channels
communication, written journalistically or filmed. • Publication on www.markt-technik.de
• Promotion of the video in a newsletter
• Publication in the e-newsletter
Whole page: € 4,900.-
€ 2,500.-
Double page: € 8,500.-
(price not discountable)
(prices not discountable)
26Customized Services
WEKA FACHMEDIEN‘s new services offer you added value in terms of content and creativity, as well as a cross-
media marketing portfolio across all industries.
PR services / content creation Event management
Whether you want to arouse curiosity, convince or inform - we support and mediate Benefit from our professional all-round package for your events. Whether in-house
the creation of neutral, independent and customized tailored content. Convince with exhibitions, roundtables, partner events or press conferences - we organize your
high-quality texts that are interesting for your target group, for example success tailor-made event. Our event services include among others: conception, location
stories, interviews, advertorials, professional articles, product presentations. selection, speaker placement, invitation management, catering.
Lead generation Social media concepts
Generate valuable contact data from potential customers, for example with: web- With a cross-brand concept, you can also reach your customers via our social
seminars, white paper, sweepstakes. media channels and network productively with your target group.
Cross-industry media planning Video and audio productions
Benefit from our numerous media brands in the form of a cross-target group and Our own video team, which produces over 300 films a year is at your disposal for
cross-industry media planning within WEKA FACHMEDIEN. film and audio productions of all types as well as postproduction and editing.
Print, online, social media, events. Examples: company presentation, trade fair films, interviews, product clips.
Translations Market research
Professional translations are becoming more and more important with increasing Would you like to measure the success of a campaign? Or do you want to test the
internationalization. Let our service providers translate your documents, such as mar- launch of a new product? Our individual market research tools, such as a copy test
keting materials, white papers, operating instructions or data sheets, for specific tailored to your needs or a targeted online survey, are available to you for this
target groups and technical fields, using the correct specialist terminology. purpose.
Contact:
Marc Adelberg – Customer Brand Manager
phone: +49 89 25556-1572 - email: madelberg@weka-fachmedien.de
27Events
AGB
Your event partner 28. – 29.01.2020, Munich
You want to meet your target group personally?
Then the events of Markt&Technik are just right for you.
28. – 29.01.2020, Munich
Experts meets Experts is the motto
Visionary keynotes, technical in-depth lectures, live networking, delicious catering 22. – 24.06.2020, Stuttgart
and ambience form the framework of Markt&Technik events.
How can you participate? 01. – 02.07.2020, Munich
as a speaker with an relevant lecture
as an exhibitor with your portfolio and advice
as a sponsor with your marketing message in all promotion 02.07.2020, Munich
We also offer customized events - the Exclusive-Package includes: 14.10.2020, Munich
program development
speaker selection from a top-class network
organization and realization of the exclusive event 20. – 21.10.2020, Sindelfingen
crossmedia marketing of the event
28. – 29.10.2020, Munich
Give us a call and be part of the community!
Contact: 24. – 25.11.2020, Nuremberg
Corina Prell, Sales Manager Events, Phone: +49 89 25556-1393,
E-mail: cprell@weka-fachmedien.de
28General Terms and Conditions for Advertisements and Advertising of WEKA FACHMEDIEN GmbH (August 2019)
1. An „order“ in the sense of the general terms and conditions that follow is a contract relating to the publication of one or more advertisements of 21. The client avouches that they are entitled to set the hyperlinks connected to the online advertising. The client furthermore affirms that they
an advertiser or other advertising space buyer in the magazines of the publisher for the purpose of distribution, and to the placement of online will abide by the applicable data privacy legislation – in particular of the Federal and Teleservices Data Protection Act – and also impose such a
advertising on the web sites of the publisher. These terms and conditions will also apply to an order for third-party inserts in the magazines responsibility on their employees. Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the
brought out by the publisher. Online advertising will cover banners, pop-ups, special interest and keyword placements. insertion of advertising material in the online offering of the publisher, the client also affirms that they will abide by the precepts of the German
2. Differing, conflicting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the contract, Telemedia Act (TMG) and/or of the Interstate Broadcasting Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection,
that is unless the publisher expressly agrees to them. processing and use of personal data.
3. The publisher may alter these terms and conditions at any time. They will inform their clients in good time of any alteration, at the latest one 22. In the event of wholly or partly illegible, incorrect or incomplete impression of an advertisement, the client may claim impression of a faultless
month in advance. The publisher is authorized in particular in the event of the inoperativeness of a term or condition, to add to or replace the substitute advertisement, but only to the extent to which the purpose of the advertisement was adversely affected. Should the publisher allow a
latter with effect for existing contracts, and upon the alteration of a legal provision or supreme court decision if said alteration affects one or more reasonable term set them for this purpose to pass by, or if the substitute advertisement is again not free of faults, the client may claim a reduction
terms and conditions of the contractual relationship, to adapt the affected terms and conditions to suit the purpose of the altered legal situation. of payment (abatement) or cancellation of the order (redhibitory action).
4. The order will be concluded with the acceptance of the client‘s order by the publisher. Such acceptance may be in writing or by e-mail. 23. In the event of insufficiencies in online advertising the publisher will initially of their own choice offer rectification or replacement. Should sub-
5. Should an advertising agency commission advertising orders on behalf of third parties, the contract will be concluded strictly with the advertising sequent fulfillment fail, the client may of their own choice demand a reduction of payment (abatement) or cancellation of the order (redhibitory
agency and not with its ordering party. If the ordering party of the advertising agency is to be the contractual partner, it will be named by the action).
advertising agency as the ordering party and the issue of an order to the advertising agency verified in writing. 24. The client must report evident insufficiencies of online advertising in writing within three workdays after said online advertising goes live; other-
6. Advertising brokers and advertising agencies are duty bound to abide by the price list of the publisher in their proposals, contracts and billing with wise a warranty claim may no longer be enforced.
advertising parties. The commission granted by the publisher may not be passed on to the client, either wholly or in part. 25. In other respects the publisher is only liable in as much as they, their auxiliary persons and/or legal representatives are accused of deliberate or
7. The client is not entitled to the inclusion of advertisements in certain numbers, certain editions or at certain places of magazines. The publisher grossly negligent behavior. This does not apply in as much as the publisher violates principal obligations of the contract.
is free to insert an advertisement at a suitable spot, that is unless insertion was agreed for a certain number, in a certain edition or for a certain 26. In cases of petty negligence the publisher and/or their auxiliary persons and legal representatives cannot be held liable for financial losses espe-
place of the particular magazine. The requirement for this is punctual availability of the ready to print copy. If the order cannot be performed in cially in terms of consequential damages, unpredictable or atypical damages and loss of profit. Otherwise in the event of financial losses in cases
the particular number, the particular edition or at the particular place of the magazine, the publisher is authorized to insert in another number at of petty negligence the liability of the publisher is limited to the payment to be made by the client. For claims under the Product Liability Act and
a suitable spot. Categorized ads will be printed in the particular column without the need for an express agreement. for injury to life, body or health the publisher is liable according to statutory provisions.
8. Placement of online advertising will be made as reasonably seen fit with the greatest possible consideration of the client‘s interests. The client is 27. All claims by the client of the publisher resulting from malperformance or insufficiencies of online advertising expire one year after the origination
not entitled to placement of online advertising at a certain position of the particular web site. The publisher reserves the right to change the date of such claims, that is unless they are founded on claims of deliberate negligence.
of appearance of online advertising for technical or other comprehensible reasons. 28. Proofs will only be supplied if expressly wished. The client bears responsibility for the correctness of the sent proofs. The publisher will include all
9. The client may cancel orders for online advertising after conclusion of the contract. Cancellation must be in writing. The publisher will terminate error corrections of which they are informed by the print copy deadline or within a term agreed upon by the two parties.
insertion of the online advertising immediately after receipt of the cancellation. 29. If no particular sizes are specified, pricing will be based on the actual impression height that is usual for the type of advertisement.
10. Cancellation fee online: Cancellation until two weeks before the commencement of insertion is free of cost. In the event of cancellation within a 30. If the client does not pay in advance, the invoice will be sent immediately or within 14 days of publication of the advertisement. Prices for ad-
shorter term the publisher is entitled to bill the following costs: vertising material are taken from the valid price list. Price reductions resulting from changed terms and conditions apply immediately to ongoing
- 30% of the net value of the order for cancellation less than two weeks before the commencement of insertion; orders, price increases one month after announcement of the terms and conditions. If payment for online advertising is billed on a CPM basis, the
- 50% of the net value of the order for cancellation within one week of the commencement of insertion; publisher will inform the client on request of the number of ad impressions, the ad clicks and the ad click rate (ratio of ad clicks to ad impressions)
- for cancellation after the commencement of insertion 50% of the net value of the order that is still due at the time of terminating insertion of of the web sites where the online advertising of the client is placed or, if payment is billed on a pay-per-click basis, of the number of actual clicks.
online advertising. The price of online advertising already inserted will also be billed. 31. Payment is due within the term shown on the price list, that is unless from case to case a different term of payment or advance payment is agreed
Cancellation terms print: Cancellation is possible free of charge until the ad closing date. in writing. Any discounts for early payment are granted according to the price list. Agreed or allowed discounts for the insertion of a number
11. Different to the above provisions, cost-free cancellation of scheduled postings is only possible until two weeks before the date of insertion at the of advertising means or upon the conclusion of blanket orders are only valid if the particular quantity and the time frame are adhered to. Upon
latest. non-adherence to the agreed quantity or time frame, the publisher is entitled to recalculate the discount proportionally to the difference between
12. The publisher reserves the right to decline advertisement orders, also single insertions, advertisement texts and supplement orders because of the discount granted and that corresponding to the actual quantity.
the content, origin or technical form according to uniform, factually justified principles of the publisher if their content violates laws or official 32. Upon default of payment or granting of a respite, interest of 8% above the prime lending rate will be billed or, if the client is a consumer in the
stipulations, or their publication is unacceptable for the publisher. Supplement orders are not binding for the publisher until the presentation of a sense of para. 13 of the German Civil Code, of 5% above the prime lending rate. Upon default of payment the publisher may put further execu-
specimen of the supplement or their approval. Supplements that create the impression with the reader, through their format or layout, of being tion of the current order on hold until payment, and demand advance payment for remaining advertisements. If there are well-founded doubts
a constituent part of the magazine or that contain third-party advertisements will not be accepted. Refusal of an order will be communicated to about the solvency of the client, the publisher is entitled even during the running time of agreed advertisements to demand advance payment of
the client immediately. Advertisements that are not recognizable as advertisements because of their editorial composition may be identified by the amount due when the advertisements are completed and payment of any outstanding invoices, regardless of any originally agreed time for
the publisher by the word „Anzeige“ [Advertisement]. In as much as online advertising is not obviously advertising, the publisher may also identify payment, before publishing any further advertisements.
it as such, in particular by the word „Anzeige“ [Advertisement], and/or set it off from the editorial content to make its advertising nature plain. 33. On request the publisher will supply an advertisement proof. Depending on the nature and scope of the advertising order, advertisement cutouts,
13. The client is responsible for punctual delivery of proper ready to print copy or supplements or for punctual delivery of materials required for online proof pages or complete proof numbers will be supplied. If a proof can no longer be obtained, it is replaced by legally binding certification by the
advertising. In the case of digital ready to print copy the client undertakes to deliver proper copy, complying in particular with the format or the publisher of the publication and distribution of the advertisement.
technical specifications of the publisher, punctually for the print copy deadline. 34. In the case of box number advertisements the publisher applies due diligence in safekeeping and forwarding the offers. Registered letters and
14. All services rendered by the publisher are subject to punctual fulfillment and execution of obligations and assistance on the part of the client. express letters in response to box number advertisements are only forwarded by regular mail. Receipts from box number advertisements are kept
In the case of audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/or for four weeks. Letters that are not collected during this time are destroyed.
video content is reproduced) the client is responsible for concluding the necessary agreements with GEMA [society for musical performing and 35. If a joint discount is claimed for affiliated enterprises, written evidence of the affiliation status of the client is necessary. Affiliated enterprises in the
mechanical reproduction rights in Germany] or other copyright associations and/or owners. sense of this condition are enterprises between which there is a capital share of at least 50%. Evidence must be produced before claiming such
15. In cases where a number of related files are sent, the client will ensure that these data are sent and/or saved in a common directory (folder). a joint discount. Joint discounts for affiliated enterprises are subject in every case to express written confirmation by the publisher. Termination
16. Digitally transmitted artwork for color advertisements can only be reliably processed with a color proof supplied on paper. Differences in color of the affiliation of an enterprise is to be reported immediately; termination of the affiliation of an enterprise also terminates any joint discount.
are unavoidable without a color proof, but are no entitlement to a price reduction. In every case a printout is to be sent by fax to the print shop 36. The publisher is not responsible for delays in performance resulting from force majeure (strike, lockout, disruption of operations, etc). After remo-
to be able to check factual correctness. The client must expressly request a faxed correction. Only correct color adjustment ensures correct color val of the obstruction the publisher can immediately publish advertisements in the next possible issue of the publication and online advertising,
implementation within the usual tolerances. or wholly or partly withdraw from the contract. The client has no right to claims for compensation.
17. Before a digital transmission of artwork the client is responsible for ensuring that the transmitted files are free of any computer viruses. Should 37. Alterations or additions to these general terms and conditions must be communicated in writing, by telefax or by e-mail. That also applies to
the publisher discover computer viruses in a file transmitted by e-mail, said file will be deleted immediately without the possibility of the client alterations to this clause.
making any related claims. The publisher also reserves the right to claim for damages of the client should the publisher suffer damages as a result 38. Any inoperativeness of a term or condition of these terms and conditions shall not affect the operativeness of the remaining terms and condi-
of such computer viruses being infiltrated by the client. tions. An inoperative term and condition is to be replaced by a term and condition that comes closest to the intended business import of the term
18. If artwork is transmitted to the publisher digitally by a data medium, it will only be returned on special request to the client. and condition now considered inoperative.
19. Discernibly unsuitable or damaged ready to print copy and/or advertising material will be replaced by the client immediately when requested to 39. The place of jurisdiction is that of the registered office of the publisher if the client is a merchant in the sense of the code of commercial law,
do so by the publisher. The cost of producing ordered ready to print copy and/or of producing ordered advertising material and of substantial a legal person governed by public law or a special fund under public law. The same shall apply in as much as the client, upon filing an action,
alterations to originally agreed versions that are wished by the client and for which the latter is responsible because of the technical quality of possesses an office or a habitual residence in the Federal Republic of Germany.
the supplied ready to print copy and/or advertising material will be borne by the client. Should any deficiencies in the ready to print copy and/or 40. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the
advertising material not be immediately discernible but only become so in the printing operation and/or upon insertion, the client is not entitled International Sale of Goods.
to raise any claims for an inadequate impression and/or poor insertion.
20. The client avouches that they are the unconditional owner of all rights of use to the advertising material necessary for publication and distri-
bution. In this respect they indemnify the publisher from all claims by third parties, and grant the publisher the rights of usage necessary for
publication of the advertising material.
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