Media data 2021 We celebrate with special anniversary for you! (starting on page 29) - Ingenieur.de
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Media data 2021
We
celebrate with
ersary
special anniv
for you!
ge 29)
(starting on pa
Media data and prices for image and product advertising
No. 68 – valid from 01.01.2020
www.vdi-nachrichten.media
Foreword
VDI nachrichten » Media data
VDI nachrichten is the weekly
newspaper for engineers, and Germany‘s
opinion-forming media brand on
technology, business and society.
We look forward to celebrating the
100-year existence of VDI nachrichten in
2021 with our 340,000* readers.
We take this anniversary as an
opportunity to highlight the
technological accomplishments over
the past 100 years as well as
examine key challenges for the future.
We invite all technology enthusiasts
to help shape this event.
Ken Fouhy
Editor-in-chief of VDI nachrichten and
Managing Director of VDI Verlag and VDI Fachmedien
* Source: AWA 2020
Content
Foreword ..........................................................................................2 Crossmedia Loose inserts
· Produkte Aktuell .....................................................................24 · Loose inserts .............................................................................48
Print and Digital from a single source · Unternehmen im Blick .......................................................26 · Nielsen areas .............................................................................49
................................................................................ 4 · Case study ...................................................................................28 ............................................................................ 50
............................................................................ 5 · 100 years of VDI nachrichten ................................... 29
· ............................................................. 30 Prices
Readership · VDI Verlag special supplements ................................. 32 · Solus ads .....................................................................................52
· Key Facts – readers and visitors .................................... 6 · Advertorial – print and digital....................................... 33 · Premium placements and special formats ........ 52
· Unique and reliable target group quality ............... 7 · Customised special supplements ............................ 36 · Advertorials ................................................................................53
· B2B target group segments .............................................. 8 · VDI Verlag Expert-Talk ........................................................38 · VDI nachrichten special supplements.................... 53
· Produkte Aktuell .....................................................................54
Editors ..............................................................................................10 Digital · Unternehmen im Blick and case studies ............. 54
· Podcast – Technik aufs Ohr............................................40 · Digital advertorial ..................................................................55
Sections · Newsletter ...................................................................................42 · Produkte Aktuell – online.................................................55
· Production & Environment.............................................12 · Whitepapers and webinars ............................................44 · Newsletter ...................................................................................55
· Infrastructure & Digital Matters ................................. 14 · Banner advertisement .......................................................45 · Podcast ..........................................................................................55
· Business/Management/Career ...................................... 16 · E-Paper-App ...............................................................................46
General terms and conditions
Technik Boulevard ................................................................17 Special ad forms of business ..................................................................................56
· Sampling campaigns ...........................................................47
2021 Publishing calendar .............................................. 18 · Cover page advertorial, banderole .......................... 47 .................................................. 58
Trade fairs ....................................................................................22 Publisher's details.................................................................59
Media enquiries ......................................................................59
2 VDI nachrichten » Media data » Foreword / Content
3
VDI nachrichten –
Core competency
VDI nachrichten » Media data
Total circulation Publication frequency Technology
136,037 copies weekly
Project description
VDI nachrichten distinguishes itself from
Distributed circulation 1
the competition with articles based on
132,216 copies in-house research and exclusive weekly
topics and demonstrates journalistic
Paid circulation1 excellence in the age of industrial transfor-
131,339 copies mation and digitisation. The newspaper’s
primary focus is the manufacturing and
Subscribed circulation1 processing industry segments. Other key
topics include technologies from produc-
Total reach Cross-media reach E-paper tion engineering, networked production,
340,000 automation technology, product and
Readers acc. to AWA 2020 387,000 33,351 copies engineering and the energy industries.
Decision-makers Paid e-paper circulation1 As a wholly-owned subsidiary within the
207,000 acc. to LAE 2020
VDI Group, VDI nachrichten is a direct link
Decision-makers acc. to to Germany’s largest engineering network.
LAE 2020
Positioning
VDI nachrichten is the advertising medium
Exclusive readers 2
with maximum target group strength for
engineers and decision-makers in technical
Distributed circulation according to IVW III/2020 management. In numerous top decision-
maker target groups, the weekly news-
paper is the clear number 1 in terms of
VDI nachrichten (weekly) 136.037 Ex.
Most economically
Being connected to the engineering
MM MaschinenMarkt (weekly) 49.790 Ex.3 network of interests and excellence
newspaper title in the
INDUSTRIEanzeiger (28 x/year) 35.254 Ex.4 target group Technical through VDI nachrichten guarantees
Management. successful target group communication and
Industrial Production (4 x/year) 32.212 Ex.5 maximum advertising power through
1
Source: LAE 2020
Produktion (30 x/year) 31.864 Ex.6
1
Acc. to IVW III/2020 2 Do not read any other daily or weekly newspaper (LAE 2020) 3 Starting in 2021, only 12 issues + 3 special editions
4
Starting in 2021, only 20 issues 5 Starting in 2021, 12 issues 6 Starting in 2021, only 18 issues + 5 special editions 7 Acc. to Copytest 2017
ingenieur.de
Technology, Career,
ingenieur.de » Media data
Page Impressions Visits News
2,231,733 Project description
per month 1,378,733 ingenieur.de is the No. 1 news portal for all
IVW 08/2020 per month technology-minded individuals, experts and
IVW 08/2020 management from the engineering sectors.
Growth over the past from a variety of specialties, pooled under
12 months the umbrella of one brand. Everything from
the world of technology. All the latest news
(1,471,411 PI in IVW 08/2019)
from business, research and development as
well as career and recruiting information.
Unique User Fans & Follower
Positioning
0.71 Mio. 125,612 VDI nachrichten addresses your technology
AGOF daily digital facts Publisher's detail
08/2020, single month, 10/2020 portals: VDI-nachrichten.com is the home
total population 16+ page to the e-paper app and posts select
With ingenieur.de, VDI Verlag established
30,000 articles of quality journalism on
crucial trends & developments for engineers.
Contacts Podcast
With its unique combination of technology,
career and news content, the platform
67,982 36,020 attracts today's and tomorrow's technical
registered users and Subscribers decision-makers with content that never
newsletter recipients fails to provide professional answers to their
Publisher's detail 10/2020
(double counts possible)
6,996 challenges.
Ø Number of listeners
per episode
Publisher's detail 10/2020
4 VDI nachrichten & ingenieur.de » Media data » Print and Digital from a single source
5
Readers & visitors
VDI nachrichten & ingenieur.de » Media data
Key Facts
Readers & visitors:
Current and future in the best career age,
between 30 to 59
(LAE average 82 %)
men
decision-makers.
(LAE average 78 %)
gross annual income management level
(LAE average 57 %)
over EUR 100,000
men
working in medium-sized &
large companies
(LAE average 47 %)
college / university
(LAE average 78 %)
college / university company and managing
directors
Source: LAE 2020
Construction
Product and Energy and Production and and building
process design engineering environment logistics technology
30,100 24,800 21,400 16,300 15,400
members members members members members
Measurement and Verfahrenstechnik Microelectronics,
automation Materials und Chemie- Technologies of microsystem and
technology engineering Ingenieurwesen life science precision engineering
15,600 12,700 12,100 7,800 5,900
members members members members members
Source: VDI membership directory, as of 07/2020 (number rounded, VDI members in professional societies/areas,
multiple entries included). Membership of the VDI includes a subscription to VDI nachrichten.
6 VDI nachrichten & ingenieur.de » Media data » Readers & visitors
7
Readers & visitors
VDI nachrichten & ingenieur.de » Media data
B2B target group segments: VDI nachrichten
Trade fair visitors
Visit trade fairs several times a year
AND Position level: Senior managers total
151,000
VDI nachrichten
backgrounds
readers* visit a Heads of entire department or sub-departments by role: Senior executives:
trade fair at least Technical executive management / management OR trainer: civil enginee-
once a year ring OR trainer: industrial engineering OR trainer: industrial engineering OR
trainer: engineering / technical sciences OR trainer: (other) technical trainer
VDI nachrichten VDI nachrichten
Welt Print werktags Welt Print werktags
Süddeutsche Zeitung Süddeutsche Zeitung
Handelsblatt FAS
FAZ Handelsblatt
Die Zeit FAZ
FAS DIE ZEIT
151,000
VDI nachrichten
readers have a technical
background.
Source: LAE 2020 * Occupational group: decision-makers Source: LAE 2020
Readers & visitors
VDI nachrichten & ingenieur.de » Media data
B2B target group segments: ingenieur.de
Senior managers
Medium-sized companies (< 250 employees and up to 50 M EUR
in turnover/without small/micro businesses) OR major companies
(250+ employees or more than 50 M EUR in turnover)
ingenieur.de ingenieur.de
wirtschaftswoche.de wirtschaftswoche.de
handelsblatt.com handelsblatt.com
faz.net sueddeutsche.de
sueddeutsche.de faz.net
zeit.de zeit.de
136,000
ingenieur.de visitors
work in medium-sized or
167,000
ingenieur.de visitors
large companies
are senior managers
(Ø week)
(Ø week)
Source: LAE 2020 Source: LAE 2020
8 VDI nachrichten & ingenieur.de » Media data » Readers & visitors
9
VDI nachrichten » Media data
business and society. All specialist sections report from the Düsseldorf editorial
headquarters on innovative technologies, the economy and social developments.
Who are the minds behind the opinion-forming weekly newspaper for engineers?
Get to know the VDI nachrichten editorial team here – subdivided into departments:
www.vdi-nachrichten.com/kontakt/vdi-nachrichten-redaktionsteam/ Editor-in-chief
Ken Fouhy
Production & Environment
Martin Ciupek Stefan Asche Bettina Reckter Iestyn Hartbrich Chantal Kimminus
Infrastructure & Digital Matters
Business / Management / Career
Peter Steinmüller André Weikard Claudia Burger Wolfgang Schmitz Sandra Radenkovic
Online editorial team Picture editor
Jens D. Billerbeck Sarah Janczura Peter Sieben Kerstin Küster
10 VDI nachrichten » Media data » Editorial team
11
Sections
VDI nachrichten » Media data
Head of Section
Martin Ciupek
Telephone: +49 211 6188-474
mciupek@vdi-nachrichten.com
Section
Production & Environment
Industry 4.0 Production Environment & Life Science
At least 2 pages per issue At least 2 pages per issue At least 2 pages per issue
environment
VDI nachrichten reports on VDI nachrichten reports on VDI nachrichten reports on Environ-
Industry 4.0 and more in … Production and more in … ment & Life Science and more in …
Issue PD CD Fairs Issue PD CD Fairs Issue PD CD Fairs
all about
1/2/3 15.01.21 07.01.21 CES 1/2/3 15.01.21 07.01.21 17 30.04.21 22.04.21 LABVOLUTION
automation
all about
1/2/3 15.01.21 07.01.21 7 19.02.21 11.02.21 METPACK 23 11.06.21 02.06.21 glasstec
automation
7 19.02.21 11.02.21 METPACK 7 19.02.21 11.02.21 interpack 39 01.10.21 23.09.21 REHACARE
7 19.02.21 11.02.21 interpack 8 26.02.21 18.02.21 Intec 40 08.10.21 30.09.21 Anuga
8 26.02.21 18.02.21 Intec 8 26.02.21 18.02.21 Z
10 12.03.21 04.03.21 TWENTY2X 11 19.03.21 11.03.21 METAV
HANNOVER
11 19.03.21 11.03.21 METAV 12 / 13, 14,15 26.03.21 18.03.21 MESSE
HANNOVER
12 / 13, 14, 15 26.03.21 18.03.21 17 30.04.21 22.04.21 Rapid.Tech 3D
MESSE
15 16.04.21 08.04.21 drupa 17 30.04.21 22.04.21 Control
17 30.04.21 22.04.21 Rapid.Tech 3D 18 / 19 07.05.21 29.04.21 LIGNA
17 30.04.21 22.04.21 Control 18 / 19 07.05.21 29.04.21 ALUMINIUM
18 / 19 07.05.21 29.04.21 LIGNA 22 04.06.21 27.05.21 Moulding Expo
22 04.06.21 27.05.21 Moulding Expo 22 04.06.21 27.05.21
automation
22 04.06.21 27.05.21 23 11.06.21 02.06.21 Glasstec
automation
LASER World of Int. Luft- und
24 18.06.21 10.06.21 24 18.06.21 10.06.21
PHOTONICS Raumfahrtmesse
VDI Kongress LASER World of
25 / 26 25.06.21 17.06.21 24 18.06.21 10.06.21
Automation* PHOTONICS
VDI Kongress
37 17.09.21 09.09.21 25 / 26 25.06.21 17.06.21
automation Automation*
42 22.10.21 14.10.21 Blechexpo 37 17.09.21 09.09.21
automation
45 12.11.21 04.11.21 Formnext 40 08.10.21 30.09.21 Anuga
46 19.11.21 11.11.21 SPS 40 08.10.21 30.09.21 Fakuma
42 22.10.21 14.10.21 Blechexpo
Composites for
44 05.11.21 28.10.21
Europe
45 12.11.21 04.11.21 Agritechnica
Refer to the publication calendar on 45 12.11.21 04.11.21 Formnext
page 18–21 for a complete list of topics. 46 19.11.21 11.11.21 SPS
Subject to editorial changes
12 VDI nachrichten » Media data » Sections
13
Sections
VDI nachrichten » Media data
Head of Section
Regine Bönsch
Telephone: +49 211 6188-139
rboensch@vdi-nachrichten.com
Section
Energy & Sustainability ITC & Consumer electronics Building and Infrastructure Automobile & Mobility
At least 2 pages per issue At least 2 pages per issue At least 1 page per issue At least 2 pages per issue
CO2
VDI nachrichten reports on VDI nachrichten reports VDI nachrichten reports VDI nachrichten reports on
Energy & Sustainability on ITC & Consumer on Construction and Infra- Automobiles & Mobility
and more in ... Electronics and more in ... structure and more in ... and more in ...
Issue PD CD Fairs Issue PD CD Fairs Issue PD CD Fairs Issue PD CD Fairs
Energy Tokyo
5 05.02.21 28.01.21 10 12.03.21 04.03.21 TWENTY2X 1/2/3 15.01.21 07.01.21 BAU ONLINE 1/2/3 15.01.21 07.01.21
Decentral Auto Salon
E-world eMOBILITY Motoren-
5 05.02.21 28.01.21 10 12.03.21 04.03.21 11 19.03.21 11.03.21 ISH 7 19.02.21 11.02.21
energy & water WORLD kongress*
ENERGY 12 / 13, HANNOVER eMOBILITY
26.03.21 18.03.21 18 / 19 07.05.21 29.04.21 LIGNA 10 12.03.21 04.03.21
10 12.03.21 04.03.21 STORAGE 14,15 MESSE WORLD
EUROPE
Wiener
22 04.06.21 27.05.21 ANGA COM 23 11.06.21 02.06.21 glasstec
12 / 13, HANNOVER 16 23.04.21 15.04.21 Motoren-
26.03.21 18.03.21
14,15 MESSE symposium
MWC
25 / 26 25.06.21 17.06.21 33 / 34 20.08.21 12.08.21 gamescom
Barcelona
15 16.04.21 08.04.21 drupa 35 03.09.21 26.08.21 IAA
35 03.09.21 26.08.21 IAA 41 15.10.21 07.10.21 ELIV*
Intersolar 41 15.10.21 07.10.21 ELIV*
22 04.06.21 27.05.21
Europe
35, 36 03.09.21 26.08.21 IFA 45 12.11.21 04.11.21 productronica
eMove360°
36 10.09.21 02.09.21 HUSUM Wind 45 12.11.21 04.11.21
Europe
40 08.10.21 30.09.21 it-sa
Refer to the publication calendar on
page 18–21 for a complete list of topics.
Subject to editorial changes
14 VDI nachrichten » Media data » Sections
15
Sections
VDI nachrichten » Media data
Head of Section
Peter Steinmüller
Telephone: +49 211 6188-315
psteinmueller@vdi-nachrichten.com
Section
VDI nachrichten reports on
Finance and more in ...
Issue PD CD Fairs
9 05.03.21 25.02.21
15 16.04.21 08.04.21
Finance 20 21.05.21 12.05.21
At least 1 page per issue 23 11.06.21 02.06.21
35 03.09.21 26.08.21
39 01.10.21 23.09.21
43 29.10.21 21.10.21
46 19.11.21 11.11.21
Other topics on request.
Refer to the publication calendar on
page 18–21 for a complete list of topics.
Subject to editorial changes
VDI nachrichten » Media data
Technik Boulevard
in VDI nachrichten
Week after week, the editorial team
provides information about innovative
products – with a focus on service and
is popular among readers and is placed
in a highly visible location on the last
page of the newspaper (cover C4).
Entirely in keeping with the motto
“Save the best for last”, the editorial
team provides articles year-round and
on a weekly basis on the following
subject areas:
• Automotive / commercial vehicles
• Smart home
High-visibility • Home entertainment
premium placement • Home and garden
• Sports and recreation
on the cover • Technical tools and gadgets
(C4)
Many trade fairs provide the journalis-
tic opportunity for these articles (e.g.
IAA, IFA, etc.). Direct your advertising
campaign planning towards the latest
topics and issues in 2020.
Current issue and topics planning for your campaign available at www.vdi-nachrichten.media/
www.vdi-nachrichten.media/technik-boulevard , for prices see page 52. technik-boulevard
16 VDI nachrichten » Media data » Sections / Technik Boulevard
17
Topics H1 2021
VDI nachrichten » Media data
Issue PD CD Fairs / special topics / special supplements
CES virtuell
BAU ONLINE virtuell
1/2/3 15.01.21 07.01.21 boot Düsseldorf
all about automation Hamburg
Tokyo Auto Salon Tokyo
4 29.01.21 21.01.21
EnergyDecentral virtuell
5 05.02.21 28.01.21
E-world energy & water Essen
6 12.02.21 04.02.21 Chicago Auto Show Chicago
METPACK Essen
7 19.02.21 11.02.21 Motorenkongress* Baden Baden
interpack Düsseldorf
embedded world virtuell
8 26.02.21 18.02.21 Intec Leipzig
Z Leipzig
9 05.03.21 25.02.21 all about automation Friedrichshafen
TWENTY2X Hannover
10 12.03.21 04.03.21 ENERGY STORAGE EUROPE Düsseldorf
eMOBILITY WORLD Friedrichshafen
Subject to editorial changes, visit
www.vdi-nachrichten.media/themen-termine
Issue PD CD Fairs / special topics / special supplements
04.03.21
ISH virtuell
11 19.03.21
11.03.21 METAV Düsseldorf
LOPEC virtuell
12 / 13 26.03.21 18.03.21 HANNOVER MESSE Hannover
14 09.04.21 01.04.21 HANNOVER MESSE Hannover
HANNOVER MESSE Hannover
15 16.04.21 08.04.21
drupa Düsseldorf
16 23.04.21 15.04.21 Wiener Motorensymposium Wien
Rapid.Tech 3D Erfurt
LABVOLUTION Hannover
17 30.04.21 22.04.21 PCIM Europe Nürnberg
Control Stuttgart
Techtextil Frankfurt
LIGNA Hannover
18 / 19 07.05.21 29.04.21 ALUMINIUM Düsseldorf
Heilbronn
20 21.05.21 12.05.21
21 28.05.21 20.05.21
PIAE* Mannheim
ANGA COM Köln
22 04.06.21 27.05.21 Moulding Expo Stuttgart
Intersolar Europe München
Essen
Subject to editorial changes, visit
www.vdi-nachrichten.media/themen-termine
18 VDI nachrichten » Media data » Publication calendar 2021
19Topics H1 2021
VDI nachrichten » Media data
Issue PD CD Fairs / special topics / special supplements
glasstec Düsseldorf
23 11.06.21 02.06.21
ACHEMA Frankfurt
Internationale Luft- und Raumfahrtmesse Paris
LASER World of PHOTONICS München
24 18.06.21 10.06.21
LogiMAT Stuttgart
Dritev* Bonn
VDI Kongress Automation* Baden Baden
25 / 26 25.06.21 17.06.21
MWC Barcelona Barcelona
Topics H2 2021
Issue PD CD Fairs / special topics / special supplements
27 / 28 09.07.21 01.07.21
29 / 30 23.07.21 15.07.21
31 / 32 06.08.21 29.07.21
33 / 34 20.08.21 12.08.21 gamescom Köln
IAA München
35 03.09.21 26.08.21
IFA Berlin
Automechanika Frankfurt Frankfurt
36 10.09.21 02.09.21 IFA Berlin
HUSUM Wind Husum
37 17.09.21 09.09.21 Chemnitz
38 24.09.21 16.09.21 Detroit Auto Show (NAIAS) Detroit
Subject to editorial changes, visit
www.vdi-nachrichten.media/themen-termine
Issue PD CD Fairs / special topics / special supplements
Motek Stuttgart
39 01.10.21 23.09.21
REHACARE Düsseldorf
23.09.21 Redaktionsbeilage 100 Jahre VDI nachrichten
Anuga Köln
40 08.10.21
30.09.21 it-sa Nürnberg
Fakuma Friedrichshafen
ELIV* Bonn
41 15.10.21 07.10.21
interlift Augsburg
42 22.10.21 14.10.21 Blechexpo Stuttgart
14.10.21
43 29.10.21
21.10.21 iENA Nürnberg
21.10.21
44 05.11.21
28.10.21 Composites for Europe Stuttgart
Agritechnica Hannover
eMove360° Europe München
45 12.11.21 04.11.21
Formnext Frankfurt
productronica München
46 19.11.21 11.11.21 SPS Nürnberg
47 26.11.21 18.11.21
48 / 49 03.12.21 25.11.21
50 / 51 / 52 17.12.21 09.12.21
Subject to editorial changes, visit
www.vdi-nachrichten.media/themen-termine
20 VDI nachrichten » Media data » Publication calendar 2021
21Trade fairs
VDI nachrichten » Media data
B2B
VDI nachrichten
readers:
No. 1 visitors of trade
sender and
fairs (see page 8
Readership).
receivers
Husum
Industry trade fairs are at the
centre of reporting
(selection of editorial planning,
subject to change)
Berlin
Hannover
Essen
Leipzig
Düsseldorf
Köln
Bonn
Erfurt
Frankfurt
Mannheim
Nürnberg
Baden-Baden
Stuttgart
München
Augsburg
Friedrichshafen
Trade fairs abroad Virtual trade fairs
22 VDI nachrichten » Media data » Trade fairs
23Crossmedia
VDI nachrichten & ingenieur.de » Media data
Produkte Aktuell
in VDI nachrichten
Now also available as exclusive combination of custom product announcement Product- and technology-oriented
special supplement in VDI nachrichten.
& advertisement for your company or your trade fair!
The “Produkte Aktuell” editorial
team selects the latest technical
Implementation product announcements for each
example ad publication in the appropriate format.
Each ad purchased is ideally placed in
Available a product segment of the same size
starting at starting from the center of the
1/8 page for publication.
EUR
Highly attractive advertisement prices
4,100 for the total circulation of VDI
nachrichten in print and digital form
(e-paper).
Implementation
example product
announcement
All traditional ad formats from 1/1 page Please refer to page 54 for
to 1/8 page available. additional prices and formats.
Produkte Aktuell
Media package Product Produkte
of the week Aktuell – Online
Teaser box “Produkt der Woche” (Product of the
week) on the home page, linked to the section
“Produkte Aktuell”, placement period: 1 week
Teaser in the technology section of your choice
Top ranking: prominent integration at the very
top in the section “Produkte Aktuell”
Enhanced option of “Produkt der Woche” availa- Teaser box on the home Landing page:
page of ingenieur.de “Produkte Aktuell” section
ble: teaser box on the home page +
top ranking in the section “Produkte Aktuell”
Produkt der Woche
Creation of online-optimized text based on your
press release (unique content)
Teaser box in the section “Produkte Aktuell –
online”, placement period: 6 months
Direct link from your product announcement to
your website possible
Your media investment EUR 2,900 EUR 1.900
Additional option: Social seeding*, EUR 600 EUR 600
newsletter placement, video integration
Teaser box on the home Top ranking and
page of ingenieur.de prominent representation
on the landing page
24 VDI nachrichten & ingenieur.de » Mediadaten » Crossmedia
25Crossmedia
VDI nachrichten & ingenieur.de » Media data
Print implementa-
Your cross-media elevator pitch in VDI nachrichten and on ingenieur.de tion in detail
With the format “Unternehmen im Blick”, we feature your company across media
the perfect platform to tell your
decision-makers as well as from a convenient process. company's story and showcase
yourself as an expert or innovator
in your sector:
You supply the content, VDI Verlag takes care
of the implementation for you. • What do you produce or what
• What are your company's
remarkable accomplishments and
innovations
• What is your corporate philosophy,
and what sets you apart from the
competition?
cross-media
reach:
387,000
decision-makers*
* Source: LAE 2020
Available
starting at
1/4 page for
EUR
6,200
A smart cross-media presentation of your exceptional products,
services, innovations, successes and other highlights!
Unternehmen im Blick
in VDI nachrichten on ingenieur.de
• Integration of the print texts into your digital company
team for publication
• Publication under the title “Unternehmen im Blick” • Long-term integration on ingenieur.de for the duration of
in VDI nachrichten, format: 1/4 page, corner, marked one year
1
• Increased reach through ad in the newsletter ingenieur.de
• Optional: Complete management of the implementation of NEWS
content by our experts2 •
• Closing date: 15 working days before publication date • Option 1: Integration of your corporate video3
• Option 2: Booking of a broad-reach banner package4
1
2 4
The price depends on the desired scope of the banner package.
26 VDI nachrichten & ingenieur.de » Media data » Crossmedia
27Crossmedia
VDI nachrichten & ingenieur.de » Media data
Case studies Implementation
in VDI nachrichten & on ingenieur.de details
Using the format “Anwenderbericht”,
Case studies are the ideal format for spotlighting your product in we present your problem-solving
the customer's application. Showcase your solutions that have expertise to key decision-maker
been successfully used in a practical setting to the high-caliber target groups – as always, of course,
with extensive cross-media reach.
Available Enjoy a strong format, and rely on
starting at the convenient service from VDI
1/4 page for Verlag for its implementation:
EUR • Available formats: 1/4, 1/3, 1/2 and
6,200 full page*
• Publication possible in every issue
• Digital implementation: permanent
integration of your case study on
ingenieur.de, placement period: 3
months, banner in the NEWS
newsletter of ingenieur.de linked to
your case study
• Our service team edits your case
(unique content).
• Utilization of the entire cross-media
reach of VDI Verlag
100 years of VDI nachrichten
VDI nachrichten » Media data
100 years of VDI nachrichten –
we have a dazzling communications
display in store for you!
As the polytechnic weekly newspaper for engineers of all disciplines with the broadest reach, VDI
nachrichten will celebrate its 100-year existence in 2021 with an anniversary series.
All year long, our editorial team will light up the anniversary series with reports on technological
highlights over the last century and provide an outlook of innovative technologies of tomorrow.
We symbolize:
• 100 years of being in tune with technology
• 100 years of consolidated technology know-how
• 100 years of advice, both professionally and privately
For additional information about the series, visit www.vdi-nachrichten.media/100Jahre
28 VDI nachrichten & ingenieur.de » Media data » Crossmedia / 100 years of VDI nachrichten
29100 years
Jahre VDI
of VDI
nachrichten
nachrichten
VDI nachrichten » Media
Mediadaten
data
Celebrating throughout 2021 –
for you!
2x Place your ad in our 100 year anniversary issue and receive
your 2. ad in the same size on top for free*.
We double the size of your ad in our 100 year anniversary
issue on top for free*.
We say 'Thank You' – with year-round discounts
Throughout 2021, you will receive a 30 % discount on the price of
solus ads for any advertisement placed in our series on “100 years
of VDI nachrichten”.
Are you celebrating an anniversary as well?
Then you will be doubly pleased because we will celebrate with you!
In addition to your ad** in the anniversary edition, we will publish
+ your “Unternehmen im Blick” in the same format free-of-charge.
Sponsors celebrate all year long –
join our celebration!
Secure one of our limited sponsoring packages for 2021 cross-media planning!
Overview of sponsoring packages
Content Gold (Media Silver (Media Bronze (Media
value approx. value approx. value approx.
Logo in the series (20 issues) large small
Teaser box on the 100-year landing page, full year 6 months 6 months
Topics newsletter 100 years 12x 6x 3x
House advertisement with logo sponsoring large small
Placement of ad in 100-year supplement 1/2 page 1/3 page 1/4 page
Plus two additional placements by plus 2x 1/2 page plus 2x 1/3 page plus 2x 1/4 page
12/31/2021
Podcast with social seeding Exclusive podcast Story ad Sponsoring
(up to 30 min.) (1.5-2 min.) package (30 sec.)
Sponsoring on all
Package price EUR 51,500 EUR 37,500 EUR 29,500 channels
Celebrate with us.
Anniversary edition no. 40 with anniversary supplement
Publication date: 10/08/2021 I Closing date: 09/23/2021
30 VDI nachrichten » Media data » 100 years of VDI nachrichten
31Crossmedia
VDI nachrichten & ingenieur.de » Media data
in VDI nachrichten & auf ingenieur.de Numerous
traditional
Single-topic special supplements on key formats
technologies in industry available!
Topic Topic Topic
Please refer
Industrial Additive Auto-
to page 53
Transformation Manufacturing mation
for pricing
Issue Issue Issue and for-
11 43 44 mats.
PD PD PD
19.03.2021 29.10.2021 05.11.2021
CD CD CD
04.03.2021 14.10.2021 21.10.2021
Hannover Formnext SPS
Messe 16.11. – 23.11. –
12.04. – 19.11.2021 25.11.2021
16.04.2021
special supplement on ingenieur.de.
Crossmedia Print implementa-
VDI nachrichten & ingenieur.de » Media data
tion in detail
Design guidelines
• The layout must be distinct from
editorial pages of VDI nachrichten,
We are both in terms of base font and
column design.
glad to
design your • The number of columns, font, and
font size must not correspond to
advertorials those in VDI nachrichten.
Whether it is through informative text, an
infographic, or a meaningful combination
of both – by presenting the ad as an advertisement.
message in an editorial format,
• Use of the typefaces Fenway
advertorials give advertisers a particu- Banner, Utopia, SunBold, and
SunRegular is not allowed.
featuring their products or services.
Media costs
VDI Verlag will gladly assist you with the The media costs depend on the size
and placement of the advertorial. All
formats according to the current
also handle the entire creation, to include price list are available.
editing. The individual costs depend on
the format and the work involved. Costs for design, graphics, and
layout*
1/1 page: up to EUR 2,500
1/2 page: up to EUR 2,000
1/4 page: up to EUR 1,500
For prices see page 53.
32 VDI nachrichten & ingenieur.de » Media data » Crossmedia
33Crossmedia
VDI nachrichten & ingenieur.de » Media data
The advantages for
You content von ingenieur.de
you at a glance
With an advertorial on ingenieur.de, you create a customised High credibility due to the native
environment for your communication in a topic-relevant integration of the advertorial in the
target group. look & feel of ingenieur.de.
Eye-catching and user-friendly: The
The advertorial has long-form format of the advertorial,
the look & feel of featuring large-area images and
ingenieur.de and, interactive elements, is particularly
representing an article enjoyable to read and increases the
reader's engagement.
of its own, is natively
integrated into the High visibility through the use of
website, similarly to
the incorporation of
de, ingenieur.de NEWS Newsletter,
the editorial articles.
and social media posts)
Easy process: VDI Verlag carries out
both the graphical implementation of
the advertorial and the integration on
ingenieur.de, including optimization
Media package Advertorial Advertorial Advertorial Advertorial
Mini Small Basic Extras
Number of articles included 1 1 up to 5
Placement in the newsletter ingenieur.de NEWS 1 2 2
Placement in the newsletter ingenieur.de KARRIERE 2 2
Native integration on the ingenieur.de home page
Placement period: 4 weeks
Link from the advertorial to the customer‘s website
Social seeding utilizing the entire social media media reach of VDI Verlag* Standard Standard Premium
2 posts on 3 posts on 3 posts on
2 posts on 3 posts on 3 posts on
1 post on
2:1 banner, digital, in portal rotation
2x full-screen ad in VDI nachrichten e-paper app
Teaser box “Empfehlung der Redaktion (Recommended by the editor)” beneath all articles
of a desired section
Top ranking update: native visibility boost (like new article) over half the placement period
Package price (prices do not count toward volume discount and are not eligible for EUR 5,300 EUR 10,600 EUR 16,000 EUR 1,000
agency commission discount) each**
* Lead time: 12 work days
34 VDI nachrichten & ingenieur.de » Media data » Crossmedia
35Crossmedia Cross-media content
marketing
VDI nachrichten & ingenieur.de » Media data
Customised
With the customised special supplement
format, you inform our readers compre-
hensively and in-depth about your topics.
This long-form format is well-received by
our print and/or digital audience for two
Your desired topic as a supplement in VDI nachrichten reasons:
1. Together with you, our editors develop
the optimal communication concept for
Print example: presenting your topic.
8-page news tabloid 2. We design your special supplement
supplement about the appropriately for the channel: optimized
partner Singapore Econo- for print readers in VDI nachrichten –
mic Development Board. optimized for digital information sharing
on ingenieur.de
Publication in VDI nachrichten:
Your special supplement is distributed in
the total circulation of VDI nachrichten, and
on request is additionally integrated in
special circulations (e.g., special trade fair
8 pages distribution, display at technical events,
starting at mailing campaigns).
44,900 Publication on ingenieur.de:
EUR Through scrollytelling, our content experts
translate the comprehensive content of
your VDI nachrichten special supplement
into a fun, interactive reading experience
on ingenieur.de.
Contemporary, interactive, and eye-catching
User-friendly digital implementation,
optionally including the integration of
audio/video conten, implementation
example: ABB
Contact us about
Available from
your customized
EUR
34,900
36 VDI nachrichten & ingenieur.de » Media data » Crossmedia
37Crossmedia Can also
b
VDI nachrichten & ingenieur.de » Media data
as a pur e implemented
ely virtu
al event
!
Deliverables and service
Showcase yourself as a knowledge leader in a round-
table of experts organized for you
options at a glance
Full service for live event
We assume the organisation and execution of
the Expert-Talk in the form of a roundtable
discussion. In addition, we provide a journalist
for moderation.
Print marketing
Publication of a two-page special supplement
regarding your Expert-Talk in VDI nachrichten.
Online marketing
Publication of a digital advertorial regarding
your Expert-Talk on ingenieur.de for a term of
4 weeks. In addition, the event will be incorpora-
ted into a newsletter and, on request, a special
newsletter about your Expert-Talk will be
distributed.
You determine the topic and attendees
Showcase your topics. In cooperation with you, we prepare an interes-
Additional marketing services
ting panel discussion and present it in a multi-media format.
We would be happy to produce a special
presentation or event. On request, we also
Attention and reach as a result of a tailor-made campaign organise the distribution of the copies
starting at on-site. Additional marketing services
Your Expert-Talk is supported by a powerful, customised marketing EUR available on request.
campaign. We employ a smart combination of established, wide-re-
aching print and digital channels of VDI Verlag prior to, during, and after
34,900
the event. request
Content-Hub
promotion
Teaser advertisement campaign print Trade fair
Post-reporting
Teaser banner campaign Social media integration Event announcement
38 VDI nachrichten & ingenieur.de » Media data » Crossmedia
39ingenieur.de » Media data
VDI co-production
“Technik aufs Ohr” is produced by a
blended team, consisting of editors
from VDI e.v. and VDI Verlag. Sarah
Janczura, VDI Verlag GmbH, and
Marco Dadomo, VDI e. V., moderate
the podcast. Both are technology
engineers and technology enthusiasts. Our moderators use an
entertaining dialogue format to speak with your interview guests
about currents topics that are of interest and important to starting at “In our podcasts, we tend to have
an all-encompassing discussion of
engineers – whether it's AI, the smart factory, or everything EUR topics, but also enjoy delving into
career-related.
900 details of the subject-matter. The
podcasts are not just intended for
Every other Thursday, our our members. They appeal to
listeners have the pleasure engineers, fans of technology, as
of a new episode, accessible well as listeners who want to
on VDI's website and on move their career forward and
work in technical professions.
www.ingenieur.de/podcast
In short, all technology-minded
as well as on apple podcasts
people who may or may not
and Spotify. know VDI.
Our new podcast format is intended
to spotlight topics and trends – and
demonstrate that VDI is in tune with
the latest trends!”
Sarah Janczura
Overview media package
Your appearance in our podcast is
Media package Native audio ad Story ad Exclusive podcast
guaranteed to provide high value and
Concept Your advertising message With a story ad – incorpo- An exclusive podcast gives receive our full service:
in our podcast, e.g. with a rated in the form of a you your very own podcast
placement period of 15 short question-and- episode, with your • Broad reach
seconds (each as pre-roll answer interview individual topics.
and post-roll) or 30 sequence – we place your • High exclusivity
seconds (as mid-roll). in-depth message in a This format is ideally
suited for content showing • Easy process
suitable location during
the ongoing podcast. high problem-solving
expertise.
• Smart integration
Key facts • Native audio ad • Duration: 1:30 - 2:00 min. • Duration: 30 min.
• 15 seconds each as • We compile 3 questions • Mention & link in episode
pre-roll and post-roll and answers jointly with description
you. Format and reach
• 30 seconds as mid-roll • We handle the produc-
• Simply record answers tion together with you. • Technology podcast,
• Link in the show note with your smart phone 30 minutes per episode
when podcast is
accessed • Link in the show note • Appears bi-weekly, on Thursdays
when podcast is
accessed • Reach: 36,020 subscribers/over
6,900 downloads per episode
(publisher's detail)
Your media starting at EUR 900* EUR 3,800 EUR 5,000
investment
Podcasts on
additional
topics coming
soon!
40 ingenieur.de » Media data » Digital
41ingenieur.de » Media data
ingenieur.de
The NEWS and KARRIERE newsletters – one-stop option to extend
the reach of your digital campaign
newsletter
The concept: 67.982
In the newsletter ingenieur.de News, each Tuesday and Thurs- registered users and
day the editors of ingenieur.de select the most important current newsletter recipients
daily news from and for the industry. Additionally, the ingenieur. Publisher's detail 08/2019
tips and exciting information on everything related to careers. Target group
With your banner placement within the newsletters, you reach Cross-industry technophilic
as many as 67,982 technology-minded registered users who recipients, from engineering
students to professionals.
are newsletter subscribers.*
Newsletter ingenieur.de NEWS
Every Tuesday and Thursday on
an appropriate target group – across sectors, current daily news from and for
from engineering students to professionals. the industry.
Newsletter ingenieur.de KARRIERE
month on professional career topics.
Display Ad Formats
Banner format: width 580 px, height
variable up to max. 400 px, incl.
external links (other formats on
request).
Display Ad Closing Date
2 working days before publication
date, based on availability.
Media package Newsletter Newsletter Newsletter
Basic Plus Extras Always open
Reach (mailings) 26,000 113,000 to your special
Placement period 2 weeks 4 weeks requests!
Newsletter mailings ingenieur.de NEWS 4 8
Newsletter mailings ingenieur.de KARRIERE individual advice, and on compo-
1 nents that can be combined and
allocated as needed, when it
Native ad option: pure text ad or text-image combination After all, we prefer to mix media
Additional distribution either individually or in combination terms of reach and impact for you.
available for ingenieur.de NEWS and ingenieur.de KARRIERE
Coming soon:
Desired additional frequencies and dates freely selectable, Ask us also about the new VDI
depending on availability nachrichten kompakt newsletter.
Pricing and details available on
Native content: your individual content in our newsletter request.
Package price (prices do not count toward volume discount EUR 1,700 EUR 3,600 on request
and are not eligible for agency commission discount)
up to
113,000
mailings per
booking!
42 ingenieur.de » Media data » Digital
43VDI nachrichten & ingenieur.de » Media data
Whitepapers and webinars Implementation
details
Regardless of whether it is through whitepapers, webcasts or webinars – our mission Contact us – we will be glad to
develop the right communications
broad-reaching, in-depth and comprehensive subject-matter information. strategy with you!
Our promise to you:
The goal of your campaign is
clear: communicating solutions • Professional preparation
for technical problem areas in
• Wide-coverage marketing
easy-to-understand terms,
comprehensively, and in an • Professional implementation by an
appealing format. Our experienced team
objective is to enhance the
brand awareness of your • Lead time approx. 6 to 8 weeks
company, while generating
high-quality leads, so that you
can continuously create new
potential customer demand
and opportunities for your
salesforce.
Feel free to
contact us!
VDI nachrichten & ingenieur.de » Media data
Banner advertisement
Page impression bookings on ingenieur.de
We will assist you with your individual campaigns, including the
selection of banner formats that are suitable for your purposes.
Stationary Stationary Stationary
Inside small Inside large Outside
6:1 to 10:1 2:1 to 4:1, Wallpaper,
Med. rectangle, (sticky) billboard, sitebar ad
wide rectangle, skyscraper,
super banner half-page ad,
rollover ad
Mobile small,
EUR 75 EUR 92 EUR 96
2:1 and smaller
Mobile large,
EUR 92 EUR 110 EUR 114
1:1 and larger
Pricing is subject to change during the year, please contact us for current prices! (Pricing as of 11/4/2020)
44 VDI nachrichten & ingenieur.de » Media data » Preview / Digital
45Data
VDI nachrichten » Media data
Compatible devices:
E-Paper-App only iOS- and Android-capable
devices.
File formats:
Some subscribers like to read VDI nachrichten in printed form. Others prefer the e-paper jpg, png, gif (static),
HTML5 (static or animated),
app. Regardless of preference, as your media partner, you should be able to reach our max. 40 KB
full-screen ad for tablets and smart phones (iOS and Android).
of an HTML5 ad is possible.
3rd-party redirect:
Weekly delivery of a 3rd-party
PreLoading redirect is possible.
ad price
EUR Labelling:
7,300 -w- high-contrast font colour,
PreLoading ad minimum 9 pt
launches: you reach your target group E-paper formats
for 5 seconds before the content loads • Tablet retina:
with a full-screen ad. 1536 x 2048 px portrait /
Weekly
2048 x 1536 px landscape
Full-screen ad
price with
placement in • Tablet standard:
Between P. 1/2 Between P. 7/8 Between P. 15/16 VDI nachrichten 768 x 1024 px portrait /
Title EUR 1024 x 768 px landscape
4,600 • Smartphone standard:
640 x 920 px
Full-screen ad
Allocation options optimized to
the environment within the
E-paper pages of VDI nachrichten.
VDI nachrichten » Media data Cover wrap, partial circulation
4-sided fake cover with full cover wrap in partial
circulation. The fake cover is designed exclusively for
the customer and looks like a real front page.
• Fake cover wrap integrates:
in and around trade fair events · 1 title strip horizontal
· 3 x 1/1 page on C2, C3 and C4
Book your fake • Partial circulation: up to 3,000 units
target groups or trade fair visitors as part of sampling cover wrap for as • Delivery: Delivery to a German address
campaigns. little as • Closing date: 2 weeks before publication date
EUR
• The copies are already included in the price.
9,300 *
Banderole
Paper or plastic strips that are placed around a
newspaper.
• Production: Manual assembly
• Partial circulation: up to 3,000 units
• Delivery: Delivery to a German address
• Closing date: 2 weeks before publication date
• Typical width of the banderole 100 to 140 mm.
Campaign goals:
Let us advise you.
• Promote your campaign goal, e.g. attract visitors to your Book your
• The copies are already included in the price.
trade fair stand banderole for as
• Convey a positive image little as
EUR
• Ensure high contact quality
• Presence at the industry networking events
2,200 *
For detailed information on pricing and additional formats regarding our special ad forms, visit
www.vdi-nachrichten.media/Media data. * plus production costs, if applicable
46 VDI nachrichten » Media data » Digital / Special ad formats
47Loose inserts
VDI nachrichten » Media data
Loose inserts Rates for loose inserts (per 1,000 copies)
Loose inserts are printed matter or objects (samples, Full circulation Split runs
Postal dispatch (complete Nielsen
CD-ROM, DVD) which are loosely inserted in the newspaper.
circulation areas)
Delivery quantity: up to 20 g EUR 136.70 EUR 148.10
Full inserts are based on the widespread circulation indicated in the IVW-message valid
each additional 5 g EUR 7.60 EUR 7.60
at the time of placing the order, whereas postal sales inserts are based on the
corresponding subscription circulation plus 1%. Please contact the advertising
department at +49 (0) 211 6188-461 for details of delivery volumes for Nieslen area
inserts.
Paper weight:
Single sheets or multi-page inserts of format DIN A6 to DIN A4 must have a basis weight Formats
of at least 120 g/m2.
Minimum 105 x 148 mm
Loose insert rates:
Maximum 280 x 390 mm
Insert in full circulation Distributed circulation
Insert in postal dispatch circulation Subscription circulation Fold on the longitude.
Prices for circulation splits are based upon the delivery quantity.
Insertion options:
Partner advertising: 1. Postal dispatch circulation (subscription circulation in
Inserts used by more than one advertiser are only possible by special arrangement. Germany)
Such inserts will be subject up to a 50 % surcharge on the basic price. 2. Partial circulation (random insertion in postal dispatch
circulation) from 5,000 units
Closing date / Cancellation deadline: 3. Partial circulation in a complete Nielsen area insert based
10 working days prior to publication. on postal dispatch circulation
Minimum volume: 5,000 copies.
Delivery to:
VDI Verlag GmbH
Anzeigenabwicklung
VDI-Platz 1
40468 Düsseldorf
Nielsen areas
Circulation structure VDI nachrichten
I. Circulation (IVW E-Paper share
Schleswig- VI.
Holstein Mecklenburg-
Vorpommern Print circulation 102.817
I.
Hamburg Distributed circulation 136.037 33.351
I. Subscriptions 131.339 33.223
Bremen
I. V.
Nieder- Berlin
Paid circulation 132.216 33.351
sachen
VI.
VI.
Branden-
Breakdown of distributed circulation by Nielsen
Sachsen-
Anhalt
burg areas*
II.
Nordrhein-
Westfalen Nielsen E-Paper Print Total
VII. area circulation circulation circulation
Sachsen
VII.
Thüringen
I. 5.547 15.516 21.063
Hessen II. 8.582 25.035 33.617
III a. 5.254 14.089 19.343
Rheinland-
Pfalz III b. 4.564 18.966 23.530
IV. 5.507 17.631 23.138
Saarland V. 1.470 3.235 4.705
IV.
Bayern VI. 1.061 3.122 4.183
VII. 1.301 3.892 5.193
Baden-
Württemberg Abroad 3.293 1.201 4.494
All booked loose inserts are automatically published in the to-
tal e-paper circulation. Please refer to page 58 for technical
information regarding PDF creation.
* Publisher's detail
48 VDI nachrichten » Media data » Loose inserts
49Loose inserts Requirements for digital
copy/artwork
VDI nachrichten » Media data
Texture of the data:
The order directory must contain all information
Format (width x height): min. 105 x 148 mm (DIN A6), and elements required to produce the advertise-
max. 280 x 390 mm.
client’s details, motif, advertisement size,
Weight publication date, sender, contact person, phone
a) Minimum paper weight for 2-page inserts (single sheet) and fax number.
120 g/m2 (the single sheet must be folded for lower weight paper).
b) Maximum weight on request. Address for printing materials:
VDI Verlag GmbH
Processing condition VDI-Platz 1
a) Folding: closed on at least one side. In the case of brochures exceeding 280 mm in width, there 40468 Düsseldorf
must always be a closed fold on a longitudinal side. Otherwise the brochures must be folded one
extra time. Fanfolds, gatefolds, circular formats and oval formats are not possible. abwicklung@vdi-nachrichten.com
b) Trim: all loose inserts must be cut rectangular and in the same format. Inserts must not exhibit any
burring on the trim edge due to blunt cutting blades. The same closing date applies as for advertising
c) Glued-on products: postcards must always be glued to the inside of the insert. They must be glued documents delivered by post.
and special formats like cut-out inserts or product samples are only possible on request and Contact:
following submission of a specimen insert. Ulrike Artz
d) Stapling: if the inserts are stapled at the spine, the staple thickness should be suitable for the insert Telefon: +49 211 6188-461
in question. Thin inserts should always be glued at the spine or fold. Telefax: +49 211 6188-310
abwicklung@vdi-nachrichten.com
Packaging and transport
a) Delivery: At the latest 5 working days prior to publication to:
Druckzentrum Mörfelden-Walldorf, Kurhessenstraße 4 – 6, 64546 Mörfelden-Walldorf-Industriegebiet.
Loose inserts for
VDI nachrichten, issue ...
without the need for any additional manual work. We cannot process inserts that are stuck
together because the printing ink was not fully dry, inserts that have high electrostatic charges or
inserts that have become moist. The same applies to inserts with folded corners (dog’s ears) or
edges, crease folds or displaced (round) spines
c) Palletisation: The loose inserts must be cleanly stacked on sturdy pallets. Each pallet must be
clearly and visibly marked using a pallet card corresponding to the delivery note. Please use
Europallets
d) Layer thickness: the non-interleaved layers with straight edges should be between 80 and 100 mm
high to allow easy manual picking.
Prices
VDI nachrichten & ingenieur.de » Media data
Please
contact us
directly for your
For details see
p. 59.
50 VDI nachrichten & ingenieur.de » Media data » Loose inserts / Prices
51Prices
VDI nachrichten » Media data
Solus ads
Size Rate
in page sections (b/w or 4c)
1/1 page EUR 45,400 1/1 page 2/3 page vertical Magazine corner 1/2 page
(249 x 371 mm) (140 x 371 mm) (194.5 x 276 mm) horizontal
2/3 page horizontal/vertical EUR 36,700 2/3 page (249 x 186 mm)
horizontal 1/2 page corner
Magazine corner EUR 30,200 (249 x 248 mm) (194.5 x 237 mm)
1/2 page vertical
1/2 page horizontal/corner/vertical EUR 27,700 (122 x 371 mm)
1/3 page horizontal/corner/vertical EUR 20,500
1/4 page horizontal/corner EUR 17,800
1/5 page horizontal/vertical EUR 14,400
Premium placements and special formats
Size Rate 1/3 page horizontal 1/4 page 1/5 page Title earpiece
in page sections (b/w or 4c) (249 x 124 mm) horizontal horizontal (2 x 26 x 26 mm)
1/3 page corner (249 x 93 mm) (249 x 60 mm)
Opening Spread (page 2 and 3) EUR 114,400 (140 x 220 mm) 1/4 page corner 1/5 page (45 x 45 mm)
1/3 page vertical (140 x 165 mm) vertical
1/1 page (page 3) EUR 52,600 (103.5 x 371 mm) (49.5 x 371 mm)
1/2 page (page 3) horizontal EUR 32,200
1/3 page (page 3) horizontal/corner EUR 23,800
1/4 page (page 3) horizontal/corner | 1/4 page EUR 20,900
horizontal (C4 bottom)
Title strip horizontal (title) EUR 30,400
EUR 12,200
EUR 6,500 Title strip Island ad Opening Spread (528 x 371 mm)
horizontal (140 x 140 mm)
Title earpiece (title) EUR 4,500 (249 x 68 mm) Section head
left (68 x 40 mm)
Island ad (after page 7) EUR 14,900 (74 x 74 mm)
Section head left EUR 2,900
Size Rate
in page sections (b/w or 4c)
1/1 page EUR 45,400
1/1 page (S. 3) EUR 52,600
1/2 page horizontal EUR 27,700 Adv Adv Adv
1/1 page 1/2 page horizontal 1/4 page corner
1/2 page horizontal (S. 3) EUR 32,200 (249 x 371 mm) (249 x 186 mm) (140 x 165 mm)
1/4 page corner EUR 17,800
1/4 page corner (S. 3) EUR 20,900
See pages 33 for more details on Advertorials.
SS SS SS SS
1/1 page Magazine corner 1/2 page horizontal 1/3 page horizontal
(249 x 371 mm) (194.5 x 276 mm) (249 x 186 mm) (249 x 124 mm)
Size Rate 1/2 page corner 1/3 page corner
in page sections (b/w or 4c) (194.5 x 237 mm) (140 x 220 mm)
1/2 page vertical 1/3 page vertical
1/1 page EUR 15,700 (122 x 371 mm) (103.5 x 371 mm)
Magazine corner EUR 10,200
1/2 page horizontal/corner/vertical EUR 9,400
1/3 page horizontal/corner/vertical EUR 7,000
1/4 page horizontal/corner EUR 6,200
Title earpiece (title) EUR 3,800
EUR 5,500 SS SS SS
1/4 page Title earpiece Title strip small
Title strip small (title) EUR 5,800 horizontal (2 x 26 x 26 mm) (249 x 30 mm)
(249 x 93 mm) Title strip large
Title strip large (title) EUR 13,000 1/4 page corner (97.5 x 90 mm) (249 x 68 mm)
(140 x 165 mm)
See pages 32 for more details on special supplements.
52 VDI nachrichten » Media data » Prices
53You can also read
