2019 SPONSORSHIP GUIDE - PRESENTED BY - Milwaukee Air & Water Show
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2019 SPONSORSHIP GUIDE
P R E S E NTE D BY
1
FLYING HIGHER EVERY YEAR
The Milwaukee Air & Water Show is Wisconsin’s largest free summer event
and is held in honor of our military veterans. As one of the top air shows in the
Midwest, our non-profit organization supports the local Milwaukee economy
by attracting over 400,000 annual visitors to the city. This increases traffic in
the many businesses, restaurants and hotels the city has to offer.
OUR VISION
To continue providing Milwaukee with a world class air show that showcases
the city’s beautiful stretch of lakefront and beaches, vibrant downtown hotels,
restaurants and businesses, and award-winning parks and recreation.
2 3
NOT YOUR AVERAGE
DAY AT THE LAKE UNIQUE MID-SUMMER EVENT
YOUR SUPPORT HELPS ATTRACT VISITORS TO OUR CITY AND
The Milwaukee Air & Water Show draws fans
PROVIDES SUBSTANTIAL ECONOMIC IMPACT TO THE LOCAL
from all over Wisconsin, and nationwide to
MILWAUKEE ECONOMY AND SURROUDING AREAS.
witness world-class air show performers, as
well as thrilling water show acts.
Milwaukee is an exciting, easy- class attractions, and Midwestern
access destination on beautiful hospitality. Punctuated by fast
Lake Michigan, featuring an planes, thrilling performances, and
exceptional blend of acclaimed displays of pageantry and pride
restaurants, robust arts and at every turn, the Milwaukee Air &
culture, professional sports, Water Show showcases the best
diverse neighborhoods, world- our city has to offer.
4 5
NON-PROFIT
ORGANIZATIONS THAT MILWAUKEE COUNTY PARKS
BENEFIT FROM THE AMERICAN LUNG ASSOCIATION
AIR & WATER SHOW COMMUNITY PROJECTS FOR SENIORS
GREENFIELD HIGH SCHOOL ROTC
GREENFIELD HIGH SCHOOL BOOSTER CLUB
MAKE-A-WISH WISCONSIN
The Milwaukee Air & Water Show supports SOUTH-SIDE SCHOLARSHIP FOUNDATION
many non-profit and charitable organizations.
PARALYZED VETERANS OF AMERICA
SPECIAL SPACES WISCONSIN
STARS & STRIPES HONOR FLIGHT
U.S. NAVY SEAL CADETS
WISCONSIN CIVIL AIR PATROL
WOUNDED WARRIOR PROJECT
6 7
MILWAUKEE
COUNTY PARKS BENEFITS TO MILWAUKEE
COUNTY PARKS:
• It is estimated that every year approx. 2,000
3,000 cars park at lakefront for the Air & Water
Show. Milwaukee County Parks charges $20
per parking ticket each year.
• Sales revenues form event sales at the Bradford
Since 2004, Milwaukee County Parks remains a major beneficiary
Beach & Northpoint concessions, and other
of the annual Air & Water Show event, in the form of concession
concessions located at the show site.
receipts at Bradford Beach, event parking receipts, tourism
value, and branding. • Advertising, branding, and destination tourism
The primary Milwaukee County Parks locations that the Air &
Water Show promotes are Bradford Beach, McKinley Beach,
Northpoint, and Veteran’s Park.
8 9
MAKE-A-WISH WISCONSIN
The Milwaukee Air & Water Show partners with Make-A-Wish Wisconsin each
year, in two key areas.
The first area is with the actual Make-A-Wish visits with the Navy Blue Angels,
and the Air Force Thunderbirds. After Each annual air show practice, at the
128th Air Refueling Wing, the very first priority of the pilots is to visit with the
Make-A-Wish kids in the hangar, for a visit and photo session. It has been a
priceless relationship, and is well received each year.
The second area that the Milwaukee Air & Water Show partners with Make-A-
Wish Wisconsin each year, is in the donation of vip tickets, which are auctioned
during Make-A-Wish events. This area has grown each year, and results in a
substantial monetary donation to Make-A-Wish.
10 11
GENDER AGE
AIR SHOW DEMOGRAPHICS EDUCATION
41%
55-60+
37% COLLEGE GRADUATE
45-54
In the current millennium, air shows were the second most
popular spectator sport in North America, with over 26 35-44
32% SOME COLLEGE
16%
million people attending them annually. Air shows have been
proven to draw large numbers of demographically attractive 25-34 POST-GRADUATE
spectators. With a captive audience comprised of a wide range
15%
59% 18-24
of demographics, the Milwaukee Air & Water Show is one of
HIGH SCHOOL
the best venues to promote and sell your business or product.
12
MILES TRAVELED HOUSEHOLD INCOME
> 125
32% 11%
$100,000 or more $50,000-$35,000
> 100
21% 10%
$100,000-$75,000 $35,000-$25,000
> 75
22% 4%
> 50 $50,000-$75,000 $25,000 or less
15
WHAT OUR
SUPPORTERS SAY
“It was an extremely impressive
show. Dean Foods and Horizon
Organic were proud to be a
part of this exciting community
"THE MILWAUKEE AIR & WATER SHOW IS event and, as a bonus, we were
able to promote and sell a new
A SUCCESSFUL COLLABORATION OF product very effectively. This
LOCAL BUSINESSES AND COMMUNITY." event was just what the doctor
ordered.”
David Sengkhammee Director of
Marketing, Time Warner Cable Wisconsin Dick Clark District Sales Manager
Dean Foods
16 172019 SPONSOR
LEVELS & PRICING
Each sponsor level may include the VIP Entertainment Chalet,
Marketing Exhibit Spaces, and Special Tickets for Reserved
Seating. Inclusion in the event’s 2019 Media Package is available
only at the Diamond Sponsor level. VIP Entertainment Chalet’s are
also available for purchase, separate from the sponsor package.
Prices vary and depend upon how many people you would like
to entertain. All sponsorships or event VIP entertainment tent
purchases are 100% tax deductible under our 501c3 designation.
18 19EVENT MARKETING
PARTNERING WITH
THE MILWAUKEE AIR &
& MEDIA PARTNERS
WATER SHOW PROVIDES
COMPANIES WITH:
• Unparalleled density of exposure
• Large-footprint mobile marketing tours
Sponsorship partners will receive extensive media
coverage and support from local media outlets. The
• Exhibit space for sampling and touch marketing
Air & Water show provides sponsors with ample
opportunity to network and market products & • In-store merchandising opportunities
services – we consistently create media coverage
• Strong fan loyalty and ideal consumer demographics
prior to and during the show.
20 21SPONSORS CAN ENJOY BENEFITS SUCH AS:
HOSPITALITY PACKAGES • First class entertainment chalets for any
company function
• Private restroom facilities in the chalet row
• VIP lakefront parking passes
• Front & Center show seating at show
center along Lake Michigan • VIP chalet credentials
Milwaukee Air & Water Show sponsors enjoy a variety of first-class • Premier catering options provided by • Custom design of your chalet
Marcus Hotels & Resorts
amenities and hospitality benefits, allowing your business to entertain • Special tours and rides in performing or
clients, employees, family and friends – all while taking in the excitement • Reserved tent, tables and chairs static aircraft
of the show.
• Inside and outside lawn seating & covered • Opportunity to meet visiting performers
chalet inside seating
22P L AT I NUM GO L D S I LVER BRON ZE VEN DOR / B ASIC
DI AMO ND EX H IBITOR
S OCIAL MEDI A ME N TIO N S
T ICKET PR OM OTIO N S 2 TICKETS
DAILY AIR SH OW P UBL IC A D D RE SS CREDI TS
A D SPACE FULL PAGE HALF PAGE HALF PAGE QUARTER PAGE LOGO PLACEMENT LOGO PLACEMENT LOGO PLACEMENT
OFFICIAL MK E A IR & WATE R SHOW M AGA ZI N E
S OCIAL MEDI A PAC KAG E (G R A P H I C S C R E AT E D BY F I R ST STAT I O N M E D I A
STAND ALONE ADS
P OST E D O N FAC E B O O K , L I N K E D I N , I N STAG R A M & T W I T T E R )
E V ENT W EB S ITE BA N N E R
RIGH T OF FIRST RE F USA L
MENTION IN A L L P RE SS RE L E ASE S
E V ENT DISPLAY SPAC E
LOGO ON ALL P RO M OTIO N A L M ATERI A L
S IGNAGE IN EXC LUSIV E A RE AS FO R S PON S ORS HI P RECOGN I T I ON
V IP H OSPITAL ITY TE N T - SATURDAY UP TO 200 PEOPLE UP TO 50 PEOPLE
V IP H OSPITAL ITY TE N T - SUN DAY UP TO 200 PEOPLE UP TO 50 PEOPLE
P RIME EXH IBITO R SPAC E
V IP PARKING PASSE S
V IP INVITATIO N S FO R E V E N TS L E A DI N G U P TO A I R & WAT ER S HOW
OFFICIAL AIR & WATE R SHOW P RE SS CON FEREN CE
STA RT I NG AT STAR T I NG AT STAR T I NG AT STAR T I N G AT STA R T I N G AT STA R T I N G AT STA R T I N G AT
$ 50,0 0 0 $2 5,0 0 0 $1 5,0 0 0 $1 2 , 500 $7, 5 0 0 $ 5 ,0 0 0 $ 1,0 0 0
24 25ADD-ON OPPORTUNITIES
VIP PARTY TENT VIP EVENT LIAISON
15 OR MORE PEOPLE $ 2,500 $200 PER PERSON EACH DAY*
30 OR MORE PEOPLE $ 5,000 The liaison will ensure everything is in order, coordinate with the
50 OR MORE PEOPLE $ 7,500 catering company, and make sure your tent is properly equipped.
125 OR MORE PEOPLE $ 10,000 * 1 liaison is recommended for every 50-75 people
200 OR MORE PEOPLE $ 15,000
300 OR MORE PEOPLE $ 20,000 PRINT ADVERTISEMENTS
500 OR MORE PEOPLE $ 25,000 $4,000
FULL PAGE BACK COVER
*For events more than 500 people, FULL PAGE INSIDE COVER SOLD
please contact the air show office for a FULL PAGE $2,500
quote HALF PAGE $1,750
QUARTER PAGE $900
One design is included with one round of edits.
26 27YOUR SUPPORT COUNTS
What are the annual costs to produce
Wisconsin’s largest free summer event?
$75,000
$45,000
Professional air & water show performers
Hotel lodging and meeting rooms
BECOME A SUPPORTER
$50,000 Aviation fuel, smoke oil & engine oils
$45,000 Sheriff, police, fire & site permits
For more information, please contact:
$30,000 Hospitality tents, tables, chairs & fencing
$30,000 Public relations & sponsor client management LENA LEVY
$50,000 Show operations management & sound services Creative Director & Owner, First Station Media
$25,000 Advertising, signage, printing & web services lena@firststationmedia.com
414-807-0032
$20,000 Event crew car rentals & auto fuel
$20,000 Dumpsters, site cleaning & port-o-johns MEG CERNIGLIA
$15,000 Professional vendor & staging management Business Development, First Station Media
$10,000 Event insurance policy meg@firststationmedia.com
847-254-5250
$10,000 Generators and electrical equipment
$8,000 Support vessels, marine services & permit
$2,000 Volunteer costs, uniforms & donations
28 29PR E S E N T E D BY 30 LENA LEVY | CREATIVE DIRECTOR & OWNER, FIRST STATION MEDIA | LENA@FIRSTSTATIONMEDIA.COM | 414-807-0032
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