2019 SPONSORSHIP GUIDE - PRESENTED BY - Milwaukee Air & Water Show

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2019 SPONSORSHIP GUIDE - PRESENTED BY - Milwaukee Air & Water Show
2019 SPONSORSHIP GUIDE
        P R E S E NTE D BY

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2019 SPONSORSHIP GUIDE - PRESENTED BY - Milwaukee Air & Water Show
FLYING HIGHER EVERY YEAR
    The Milwaukee Air & Water Show is Wisconsin’s largest free summer event
    and is held in honor of our military veterans. As one of the top air shows in the
    Midwest, our non-profit organization supports the local Milwaukee economy
    by attracting over 400,000 annual visitors to the city. This increases traffic in
    the many businesses, restaurants and hotels the city has to offer.

    OUR VISION
    To continue providing Milwaukee with a world class air show that showcases
    the city’s beautiful stretch of lakefront and beaches, vibrant downtown hotels,
    restaurants and businesses, and award-winning parks and recreation.

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2019 SPONSORSHIP GUIDE - PRESENTED BY - Milwaukee Air & Water Show
NOT YOUR AVERAGE
    DAY AT THE LAKE                               UNIQUE MID-SUMMER EVENT
                                                  YOUR SUPPORT HELPS ATTRACT VISITORS TO OUR CITY AND
    The Milwaukee Air & Water Show draws fans
                                                  PROVIDES SUBSTANTIAL ECONOMIC IMPACT TO THE LOCAL
    from all over Wisconsin, and nationwide to
                                                  MILWAUKEE ECONOMY AND SURROUDING AREAS.
    witness world-class air show performers, as
    well as thrilling water show acts.
                                                  Milwaukee is an exciting, easy-              class attractions, and Midwestern
                                                  access destination on beautiful              hospitality. Punctuated by fast
                                                  Lake       Michigan,   featuring       an    planes, thrilling performances, and
                                                  exceptional blend of acclaimed               displays of pageantry and pride
                                                  restaurants,     robust      arts     and    at every turn, the Milwaukee Air &
                                                  culture,      professional      sports,      Water Show showcases the best
                                                  diverse     neighborhoods,          world-   our city has to offer.

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NON-PROFIT
    ORGANIZATIONS THAT                              MILWAUKEE COUNTY PARKS

    BENEFIT FROM THE                                AMERICAN LUNG ASSOCIATION

    AIR & WATER SHOW                                COMMUNITY PROJECTS FOR SENIORS

                                                    GREENFIELD HIGH SCHOOL ROTC

                                                    GREENFIELD HIGH SCHOOL BOOSTER CLUB

                                                    MAKE-A-WISH WISCONSIN
    The Milwaukee Air & Water Show supports         SOUTH-SIDE SCHOLARSHIP FOUNDATION
    many non-profit and charitable organizations.
                                                    PARALYZED VETERANS OF AMERICA

                                                    SPECIAL SPACES WISCONSIN

                                                    STARS & STRIPES HONOR FLIGHT

                                                    U.S. NAVY SEAL CADETS

                                                    WISCONSIN CIVIL AIR PATROL

                                                    WOUNDED WARRIOR PROJECT

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MILWAUKEE
    COUNTY PARKS                                                                     BENEFITS TO MILWAUKEE
                                                                                     COUNTY PARKS:

                                                                                     • It is estimated that every year approx. 2,000
                                                                                      3,000 cars park at lakefront for the Air & Water
                                                                                      Show. Milwaukee County Parks charges $20
                                                                                      per parking ticket each year.

                                                                                     • Sales revenues form event sales at the Bradford
                   Since 2004, Milwaukee County Parks remains a major beneficiary
                                                                                      Beach & Northpoint concessions, and other
                   of the annual Air & Water Show event, in the form of concession
                                                                                      concessions located at the show site.
                   receipts at Bradford Beach, event parking receipts, tourism
                   value, and branding.                                              • Advertising, branding, and destination tourism

                   The primary Milwaukee County Parks locations that the Air &
                   Water Show promotes are Bradford Beach, McKinley Beach,
                   Northpoint, and Veteran’s Park.

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MAKE-A-WISH WISCONSIN
     The Milwaukee Air & Water Show partners with Make-A-Wish Wisconsin each
     year, in two key areas.

     The first area is with the actual Make-A-Wish visits with the Navy Blue Angels,
     and the Air Force Thunderbirds. After Each annual air show practice, at the
     128th Air Refueling Wing, the very first priority of the pilots is to visit with the
     Make-A-Wish kids in the hangar, for a visit and photo session. It has been a
     priceless relationship, and is well received each year.

     The second area that the Milwaukee Air & Water Show partners with Make-A-
     Wish Wisconsin each year, is in the donation of vip tickets, which are auctioned
     during Make-A-Wish events. This area has grown each year, and results in a
     substantial monetary donation to Make-A-Wish.

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GENDER   AGE

     AIR SHOW DEMOGRAPHICS                                                             EDUCATION

                                                                      41%
                                                                              55-60+
                                                                                       37%  COLLEGE GRADUATE
                                                                              45-54
     In the current millennium, air shows were the second most
     popular spectator sport in North America, with over 26                   35-44
                                                                                       32% SOME COLLEGE

                                                                                       16%
     million people attending them annually. Air shows have been
     proven to draw large numbers of demographically attractive               25-34        POST-GRADUATE
     spectators. With a captive audience comprised of a wide range

                                                                                       15%
                                                                      59%     18-24
     of demographics, the Milwaukee Air & Water Show is one of
                                                                                           HIGH SCHOOL
     the best venues to promote and sell your business or product.

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MILES TRAVELED   HOUSEHOLD INCOME

> 125
                  32%                      11%
                        $100,000 or more         $50,000-$35,000
> 100

                  21%                      10%
                        $100,000-$75,000         $35,000-$25,000
> 75

                  22%                      4%
> 50                    $50,000-$75,000          $25,000 or less

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WHAT OUR
     SUPPORTERS SAY

                                                    “It was an extremely impressive
                                                     show. Dean Foods and Horizon
                                                     Organic were proud to be a
                                                     part of this exciting community
       "THE MILWAUKEE AIR & WATER SHOW IS         event and, as a bonus, we were
                                                     able to promote and sell a new
       A SUCCESSFUL COLLABORATION OF                 product very effectively. This
       LOCAL BUSINESSES AND COMMUNITY."              event was just what the doctor
                                                     ordered.”
       David Sengkhammee Director of
           Marketing, Time Warner Cable Wisconsin    Dick Clark District Sales Manager
                                                     Dean Foods

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2019 SPONSOR
     LEVELS & PRICING

                   Each sponsor level may include the VIP Entertainment Chalet,
                   Marketing Exhibit Spaces, and Special Tickets for Reserved
                   Seating. Inclusion in the event’s 2019 Media Package is available
                   only at the Diamond Sponsor level. VIP Entertainment Chalet’s are
                   also available for purchase, separate from the sponsor package.
                   Prices vary and depend upon how many people you would like
                   to entertain. All sponsorships or event VIP entertainment tent
                   purchases are 100% tax deductible under our 501c3 designation.

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EVENT MARKETING
                                                          PARTNERING WITH
                                                          THE MILWAUKEE AIR &

     & MEDIA PARTNERS
                                                          WATER SHOW PROVIDES
                                                          COMPANIES WITH:

                                                          • Unparalleled density of exposure

                                                          • Large-footprint mobile marketing tours
     Sponsorship partners will receive extensive media
     coverage and support from local media outlets. The
                                                          • Exhibit space for sampling and touch marketing
     Air & Water show provides sponsors with ample
     opportunity to network and market products &         • In-store merchandising opportunities
     services – we consistently create media coverage
                                                          • Strong fan loyalty and ideal consumer demographics
     prior to and during the show.

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SPONSORS CAN ENJOY BENEFITS SUCH AS:

     HOSPITALITY PACKAGES                                                          • First class entertainment chalets for any
                                                                                     company function
                                                                                                                                    • Private restroom facilities in the chalet row

                                                                                                                                    • VIP lakefront parking passes
                                                                                   • Front & Center show seating at show
                                                                                     center along Lake Michigan                     • VIP chalet credentials

     Milwaukee Air & Water Show sponsors enjoy a variety of first-class            • Premier catering options provided by 			       • Custom design of your chalet
                                                                                     Marcus Hotels & Resorts
     amenities and hospitality benefits, allowing your business to entertain                                                        • Special tours and rides in performing or
     clients, employees, family and friends – all while taking in the excitement   • Reserved tent, tables and chairs                 static aircraft

     of the show.
                                                                                   • Inside and outside lawn seating & covered 		   • Opportunity to meet visiting performers
                                                                                     chalet inside seating

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P L AT I NUM                    GO L D                     SILVER                        BRON ZE                     VEN DOR /
                                                                                                 DI AMO ND                                                                                                                                         EX H IBITOR

 OFFICIAL MK E A IR & WATE R SHOW M AGA ZI N E                                                                                                                                                                                                       

 T ICKET PR OM OTIO N S                                                                                                                                                                                                                              

 DAILY AIR SH OW P UBL IC A D D RE SS CREDI TS                                                                                                                                                                                                       

 A D SPACE                                                                                        FULL PAGE                     HALF PAGE                  HALF PAGE                 QUARTER PAGE                 LOGO PLACEMENT               LOGO PLACEMENT

 S OCIAL MEDI A ME N TIO N S                                                                                                                                                                                                                         

 S OCIAL MEDI A PAC KAG E (G R A P H I C S C R E AT E D BY F I R ST STAT I O N M E D I A                                                                                                     
                                                                                             STAND ALONE ADS                                                                                                              
 P OST E D O N FAC E B O O K , L I N K E D I N , I N STAG R A M & T W I T T E R )

 E V ENT W EB S ITE BA N N E R                                                                                                                                                            

 RIGH T OF FIRST RE F USA L                                                                                                                                    

 MENTION IN A L L P RE SS RE L E ASE S                                                                                                                         

 E V ENT DISPLAY SPAC E                                                                                                             
 LOGO ON ALL P RO M OTIO N A L M ATERI A L                                                                                          
 S IGNAGE IN EXC LUSIV E A RE AS FO R S PON S ORS HI P RECOGN I T I ON                                                              
 V IP H OSPITAL ITY TE N T - SATURDAY                                                        UP TO 200 PEOPLE               UP TO 50 PEOPLE
 V IP H OSPITAL ITY TE N T - SUN DAY                                                         UP TO 200 PEOPLE               UP TO 50 PEOPLE
 P RIME EXH IBITO R SPAC E                                                                             
 V IP PARKING PASSE S                                                                                  
 V IP INVITATIO N S FO R E V E N TS L E A DI N G U P TO A I R & WAT ER S HOW                           
 OFFICIAL AIR & WATE R SHOW P RE SS CON FEREN CE                                                       
 V IP SPONSOR F L IG HTS                                                                               

                                                                                           S TA RT I N G AT $50 , 0 0 0   STAR T I NG AT $2 5,0 0 0   STAR T I NG AT $1 5,0 0 0   STA R T I N G AT $ 12, 5 0 0   STA R T I N G AT $7, 5 0 0   STA R T I N G AT $ 5 ,0 0 0

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ADD-ON OPPORTUNITIES
     VIP PARTY TENT                             VIP EVENT LIAISON
     15   OR MORE PEOPLE         $ 2,500        $200 PER PERSON EACH DAY*

     30   OR MORE PEOPLE         $ 5,000        The liaison will ensure everything is in order, coordinate with the

     50   OR MORE PEOPLE         $ 7,500        catering company, and make sure your tent is properly equipped.

     125 OR MORE PEOPLE          $ 10,000       * 1 liaison is recommended for every 50-75 people

     200 OR MORE PEOPLE          $ 15,000
     300 OR MORE PEOPLE          $ 20,000       PRINT ADVERTISEMENTS
     500 OR MORE PEOPLE          $ 25,000                                         $4,000
                                                FULL PAGE BACK COVER

     *For events more than 500 people,          FULL PAGE INSIDE COVER            SOLD

     please contact the air show office for a   FULL PAGE                         $2,500

     quote                                      HALF PAGE                         $1,750

                                                QUARTER PAGE                      $900

                                                One design is included with one round of edits.

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YOUR SUPPORT COUNTS
     What are the annual costs to produce
     Wisconsin’s largest free summer event?

     $75,000
     $45,000
                  Professional air & water show performers
                  Hotel lodging and meeting rooms
                                                                  BECOME A SUPPORTER
     $50,000      Aviation fuel, smoke oil & engine oils
     $45,000      Sheriff, police, fire & site permits
                                                                  For more information, please contact:
     $30,000      Hospitality tents, tables, chairs & fencing
     $30,000      Public relations & sponsor client management    LENA LEVY
     $50,000      Show operations management & sound services     Creative Director & Owner, First Station Media

     $25,000      Advertising, signage, printing & web services   lena@firststationmedia.com
                                                                  414-807-0032
     $20,000      Event crew car rentals & auto fuel
     $20,000      Dumpsters, site cleaning & port-o-johns         MEG CERNIGLIA
     $15,000      Professional vendor & staging management        Business Development, First Station Media

     $10,000      Event insurance policy                          meg@firststationmedia.com
                                                                  847-254-5250
     $10,000      Generators and electrical equipment
     $8,000       Support vessels, marine services & permit
     $2,000       Volunteer costs, uniforms & donations

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PR E S E N T E D BY

30   LENA LEVY | CREATIVE DIRECTOR & OWNER, FIRST STATION MEDIA | LENA@FIRSTSTATIONMEDIA.COM | 414-807-0032
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